Latest / Retail Media Breakfast Club
Why Retail Media’s Metrics Are Failing — And What Actually Drives Brand Growth
This week, I’m digging into a fiery debate that lit up LinkedIn — one that questions whether retail media is measuring the right things at all. After reading a thought-provoking post from Steve Gray, I found myself going down a rabbit hole of insights, rebuttals, and philosophical clashes about how brands actually grow—and what retail media should be optimizing for. Spoiler: the answers aren’t as simple as ROAS and impressions.
In this episode, I unpack the tension between Byron Sharp’s “How Brands Grow” principles and the reality of how budgets get allocated in retail media today. You’ll…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.