Latest / Hurdle with Emily Abbate / 209. Ty Haney, Founder of Outdoor Voices & Try Your Best

Transcript

209. Ty Haney, Founder of Outdoor Voices & Try Your Best · Hurdle with Emily Abbate

0:00
Speaker 1: Mistakes are going to happen all the time. You're going
0:01
Speaker 1: to fill out a lot of things, but like taking
0:03
Speaker 1: the time to package those, address them, acknowledge them, and
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Speaker 1: then not do them again.
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Speaker 2: It is really important.
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Speaker 3: Hey, hey, everybody, Emily a body here amped today to
0:29
Speaker 3: come back into your feed. I know you have missed
0:32
Speaker 3: the show while we've been on a little hiatus.
0:34
Speaker 4: We are here with season ten. When did this happen?
0:39
Speaker 3: It feels like this is just speaking in yesterday, but
0:41
Speaker 3: that we've also been doing this a long time. If
0:43
Speaker 3: you are new to the feed, I'm so happy to
0:46
Speaker 3: have you. You are officially a hurdler. That is what it's
0:50
Speaker 3: called if you listen to the show, and so we
0:53
Speaker 3: welcome you with open arms. And I feel as though
0:57
Speaker 3: now is just as of important of a time as
1:00
Speaker 3: ever to give you a little insight as to what
1:03
Speaker 3: we do here here on Hurdle Wellness Focused Podcast. I
1:07
Speaker 3: connect with everyone from your favorite athletes to tap experts
1:11
Speaker 3: in industry CEOs about their highest tides, toughest moments, and
1:15
Speaker 3: everything in between. We all go through hurdles in life,
1:19
Speaker 3: and my goal through these discussions is to empower you
1:22
Speaker 3: to better navigate yours and move with intention so that
1:25
Speaker 3: you can stride towards your own big potential and of
1:28
Speaker 3: course have some fun along the way. Again season ten,
1:34
Speaker 3: this blows my mind. It feels like just yesterday. I
1:38
Speaker 3: started recording the show on a blue yetti small snowball
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Speaker 3: microphone in my fourth floor walk up apartment up for
1:47
Speaker 3: east Side, and now I mean I am sitting in
1:50
Speaker 3: Hurdles Studio. I feel so grateful for all of you,
1:54
Speaker 3: and also for all of the outrageously impactful conversations that
1:59
Speaker 3: I've had the opportunity to have. This show has changed me,
2:02
Speaker 3: and I know through so many of my interactions with
2:05
Speaker 3: this community that it has certainly impacted you, and I
2:08
Speaker 3: am looking forward to doing a lot more of that
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Speaker 3: in season ten. So to kick us off, to get
2:14
Speaker 3: us started, we've got Tie Hani. I even wanted to
2:17
Speaker 3: chat with Tie forever, so I was amped when we
2:21
Speaker 3: were able to connect and get this convo on the books.
2:25
Speaker 3: You may recognize Tie's name because she is the founder
2:29
Speaker 3: of Outdoor Voices. She has since moved on from OV,
2:32
Speaker 3: and we talk about that entire journey from founding to
2:35
Speaker 3: sending in her letter of resignation. We talked about all
2:39
Speaker 3: that today and then we get into the now and
2:41
Speaker 3: then now is both a line of plant based energetics
2:46
Speaker 3: called Joggi, as well as a new platform called Try
2:51
Speaker 3: Your Best, which enables brands to collect input from customers
2:54
Speaker 3: in exchange for rewards such as digital collectibles like NFTs
2:58
Speaker 3: and brand coins that can be used for bragging rights
3:01
Speaker 3: or toward purchases. I know these buzzwords like NFTs, coins,
3:06
Speaker 3: et cetera, web three, which we get into today. All
3:10
Speaker 3: of this are terms that we're hearing floating around a
3:12
Speaker 3: lot lately. So if you have been a little fuzzy,
3:15
Speaker 3: if you are like, what is going on in our world?
3:17
Speaker 4: Should I care about NFTs?
3:19
Speaker 3: Ty gets into all of that today and a breakdown
3:21
Speaker 3: that is so so so helpful. Again, I love the
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Speaker 3: opportunity to have this conversation. Ty has been through so
3:29
Speaker 3: much on her journey as an entrepreneur, starting at such
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Speaker 3: a young age, literally pitching investors while she still had
3:36
Speaker 3: her college email address. So there's a lot to learn
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Speaker 3: from this super strong woman, also a mother of two.
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Speaker 4: She without a doubt inspired me in this chat, and
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Speaker 4: I know.
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Speaker 3: That she's going to do the same for you, whether
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Speaker 3: you're a new Hurdler, an old Hurdler, it would mean
3:52
Speaker 3: the world to me. At the kickoff of season ten,
3:54
Speaker 3: we've been on a little bit of a break.
3:56
Speaker 4: If you could.
3:57
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3:59
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4:10
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4:14
Speaker 3: get more downloads, makes me excited, makes us sponsors excited,
4:18
Speaker 3: all of that goodness. So you're an integral part of
4:20
Speaker 3: what I'm doing over here, and I wouldn't be doing.
4:22
Speaker 4: It if it wasn't for you. So for that, thank you,
4:26
Speaker 4: Thank you.
4:27
Speaker 3: Make sure you're also following along with the show over
4:30
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4:33
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Speaker 3: the Super Secret Hurdler's Facebook group also got to promote
4:40
Speaker 3: beginning of a new season. I want to talk to
4:42
Speaker 3: you in the form of listener questions. If you have
4:45
Speaker 3: a question for me, I want to answer it on
4:48
Speaker 3: the show's five minute Friday segment. The link to leave
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Speaker 3: the show notes click, leave me a voice message and
5:00
Speaker 3: I will answer your questions on an upcoming episode. I'm
5:04
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Speaker 3: And last, but not least, weekly Hurdle newsletter. More of
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5:24
Speaker 4: And with that, let's get to hurdling.
5:33
Speaker 1: Today.
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Speaker 3: I am sitting down with Ty Haney. You may recognize
5:37
Speaker 3: her name as the founder of Outdoor Voices. She has
5:40
Speaker 3: a new venture that I'm so excited to dive into
5:44
Speaker 3: called Joggi and also the web three platform.
5:46
Speaker 4: Try your best. How you doing today, Tie.
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Speaker 1: I'm great. Thank you for having me excited to be here.
5:51
Speaker 3: I'm excited for you to be here too. I feel
5:53
Speaker 3: like this has been a long time coming. And fun
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Speaker 3: fact that I'm going to start us off with here
6:00
Speaker 3: is that you are, or were, i'll say, past tense
6:03
Speaker 3: actually hurdler.
6:06
Speaker 1: I was, yes, totally. I learned to hurdle over a broomstick.
6:11
Speaker 1: Actually in Boulder, Colorado, my aunt taught me. So both
6:15
Speaker 1: my mom and aunt were hurdlers, so I had to
6:17
Speaker 1: hurdle and I loved it. It was awesome.
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Speaker 3: I don't know if I would have the necessary flexibility
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Speaker 3: or mobility to properly hurdle.
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Speaker 1: I mean it's such a crazy yeah motion, but I
6:32
Speaker 1: mean I'm not that flexible either, but I'm fast, so
6:35
Speaker 1: somehow I put it together.
6:39
Speaker 4: I love that.
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Speaker 3: Well, obviously active from a young age. If your aunt
6:44
Speaker 3: is the person that's holding a broomstick for you to
6:47
Speaker 3: hop over in the backyard, talk to us about growing
6:50
Speaker 3: up in Boulder and how activity was really critical to
6:54
Speaker 3: your childhood.
6:55
Speaker 1: Yeah, we grew up It's called the Hill. It's like
6:58
Speaker 1: right by see you University and Boulder kind of at
7:02
Speaker 1: the base of the mountains there called the flat irons,
7:04
Speaker 1: and so Boulder is a very active town. It's like,
7:08
Speaker 1: you know, the mecca for triathletes because there's lots of
7:11
Speaker 1: mountains to climb, rivers to paddle, et cetera. And so
7:16
Speaker 1: from an early age. I think I moved there when
7:18
Speaker 1: I was four with my family. Every day we would
7:21
Speaker 1: be on the mountain and not joking, my family, we
7:24
Speaker 1: would hike together before school up and around. It was
7:28
Speaker 1: called Chautauqua Park and we had this little loop so
7:30
Speaker 1: you'd go up and back and then off to school.
7:33
Speaker 1: And my aunt. I mentioned my aunt and my mom
7:35
Speaker 1: they're twins. They are super sporty, and so I think
7:39
Speaker 1: very much kind of informed that way of life for
7:42
Speaker 1: me from the get go.
7:44
Speaker 3: It's so funny that in your upbringing hiking before school,
7:49
Speaker 3: you didn't know any differently, and for so many that
7:54
Speaker 3: hear that, they are like, wow, I cannot imagine that
7:58
Speaker 3: level of family time or movement while trying to like
8:01
Speaker 3: go through the hectic nature of like the preschool, like
8:06
Speaker 3: all the things before it's starting your day properly.
8:09
Speaker 1: Totally. It's funny also, like I'm just thinking about activity
8:13
Speaker 1: was literally baked into any anything that we did. So
8:16
Speaker 1: and we would go to dinner and then like walk
8:19
Speaker 1: home I'm not joking, and like we'd bike to school
8:24
Speaker 1: and so again this is like very much just what
8:27
Speaker 1: we grew up knowing. But ultimately, like what I found
8:31
Speaker 1: is from a like maximizing personal happiness or you know,
8:36
Speaker 1: just happiness. I'd say, like I've I've had to find
8:38
Speaker 1: a way to move my body every day. So I
8:40
Speaker 1: don't know if it's because I grew up that way
8:42
Speaker 1: or just like and built that way, but it's something
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Speaker 1: that has informed my lifestyle go forward.
8:47
Speaker 3: The follow up question to that really is what happens
8:50
Speaker 3: if a day goes by that your access or ability
8:54
Speaker 3: to move as you'd hoped isn't the same, Like how
8:58
Speaker 3: do you operate on those days?
9:00
Speaker 1: Curious to hear your experience with this, But like, movement
9:03
Speaker 1: for me is all about mindset and so like, I'm
9:06
Speaker 1: not the same ty Hani if I don't find a
9:08
Speaker 1: way to move, and in particular I like to move
9:11
Speaker 1: in the morning. Now with two kids and two startups,
9:14
Speaker 1: it's a little bit dicey. I'm trying to figure out
9:17
Speaker 1: how to out of manage it all. But mentally I
9:21
Speaker 1: find that one I'd say I'm not as like focused
9:25
Speaker 1: and clear, and then like two, from a creativity standpoint,
9:29
Speaker 1: I definitely exercise to like very much unleash kind of
9:34
Speaker 1: that personal creativity and like personal optimism.
9:37
Speaker 3: I'd say, two kids and two startups, akaa, four kids.
9:42
Speaker 1: So nuts, lots of babies over here, lots of babies
9:46
Speaker 1: over there.
9:47
Speaker 3: Yeah, I totally sympathize with that I'm also a morning
9:50
Speaker 3: movement person. I'm sure there are individuals listening that feel
9:55
Speaker 3: the same way, but also have been through these hurdles
9:59
Speaker 3: where maybe due to injury, they aren't able to move
10:03
Speaker 3: as they would hope. So for those people when they
10:07
Speaker 3: have to shift their go to way of movement, I
10:11
Speaker 3: know it can be a really big challenge for you.
10:14
Speaker 3: Whether it's because of the quote unquote for kids, or
10:18
Speaker 3: something else you have going on in your world, have
10:21
Speaker 3: you had to sometimes like shift what you're used to
10:23
Speaker 3: doing to make sure that you get in something period.
10:27
Speaker 1: Totally, And I call it change in your chemistry, Like
10:31
Speaker 1: whether it's my kind of like preferred exercise method is
10:35
Speaker 1: some sort of like aerobic, super sweaty like jog or run.
10:40
Speaker 1: That said, like, I also live in Tucson, Arizona. We
10:43
Speaker 1: moved here during COVID and it's a beautiful place i'd
10:47
Speaker 1: say nine months out of the year, but it's fricking
10:49
Speaker 1: hot right now and so that also like makes it
10:52
Speaker 1: difficult to go like jog. There's you know, there's a
10:54
Speaker 1: wash right by my house and it's sandy and most
10:56
Speaker 1: of the time it's a perfect running path, but like
10:59
Speaker 1: now it's like snake season, it's really hot and so
11:03
Speaker 1: changing my chemistry now is like about jumping into a
11:06
Speaker 1: very cold pool and like it's a totally different kind
11:08
Speaker 1: of form of exercise. Run like sw I mean a
11:11
Speaker 1: few laps and it doesn't necessarily conjure up the same
11:14
Speaker 1: kind of feeling that I love from a jog, but
11:17
Speaker 1: like making yourself uncomfortable and kind of like getting out
11:20
Speaker 1: of out of kind of the day to day through
11:23
Speaker 1: some sort of activity or jumping in water is what
11:27
Speaker 1: I'm what I've found is like the recipe now.
11:30
Speaker 3: The recipe. Yeah, I have never heard the term wash before.
11:36
Speaker 1: I had neither. I moved to Tu Sun's Sight unseen.
11:39
Speaker 1: My husband's from this area, and I got to tell
11:42
Speaker 1: you my social life has gone way down and my
11:45
Speaker 1: productivity and running startups. It's a beautiful place to be.
11:49
Speaker 3: It's like when someone that's not familiar with New York,
11:52
Speaker 3: here's the word bodega and they're like, what's that?
11:54
Speaker 1: Totally totally yeah. Wash is like a sandy little pathway
11:59
Speaker 1: or where all it's like a thoroughfare for wildlife, so
12:04
Speaker 1: like coyotes, evelinas, and then and then it's where in
12:07
Speaker 1: the summer when the monsoons. The rain season happens like
12:11
Speaker 1: the wash the river or the water washes through the wash.
12:15
Speaker 3: All right, well, now we've informed the hurdlers they're in
12:18
Speaker 3: the loop on all things wash, and we can appropriately
12:21
Speaker 3: move forward. So I mentioned the word New York. You
12:24
Speaker 3: yourself had a love affair with New York. Talk to
12:28
Speaker 3: us about what your time was like in the city
12:31
Speaker 3: going to school here.
12:33
Speaker 1: Sure. Yeah. I moved east to the East Coast from
12:37
Speaker 1: Boulder right after high school. So I did a short
12:40
Speaker 1: stint in Boston. I finally had visited Boston in the
12:44
Speaker 1: summer and it was like the most magical spot. And
12:46
Speaker 1: then I moved there in the winter and I was like, hell, no,
12:48
Speaker 1: it's too The nor'easter is like a real thing, especially
12:52
Speaker 1: in Boston. So I quickly packed up my bags and
12:55
Speaker 1: moved to New York and then applied to Parsons. I've
12:58
Speaker 1: always I've always been into like the design side of things,
13:01
Speaker 1: the look and feel colors, et cetera, as well as
13:05
Speaker 1: kind of the entrepreneurial business side of things. And so
13:08
Speaker 1: I ended up going to Parsons for a program called
13:10
Speaker 1: Design and Management, which was essentially the merger of both
13:13
Speaker 1: of those and it was a great experience. I loved
13:15
Speaker 1: being in the city for school. The energy, like very
13:19
Speaker 1: much was something I miss it today, like I love
13:23
Speaker 1: kind of operating in this like high highly energetic kind
13:26
Speaker 1: of space where people are doing all sorts of things.
13:29
Speaker 1: Looking back at Parsons, like, the number one thing I
13:32
Speaker 1: got out of it was the ability to in that
13:34
Speaker 1: first year learn all of the kind of Adobe suites,
13:38
Speaker 1: and ultimately that meant being able to visualize kind of
13:41
Speaker 1: what was in my head from let's say a business
13:44
Speaker 1: perspective or whatever, you know, and then go get people
13:47
Speaker 1: on board from to put money into it. So looking
13:50
Speaker 1: back that that was a really great experience.
13:53
Speaker 3: It's interesting you talking about this. It seems as though innately,
14:00
Speaker 3: like in your core you have always been an entrepreneur,
14:05
Speaker 3: and you mentioned movement being ingrained in you from a
14:09
Speaker 3: young age, But did you have any of this inspiration,
14:13
Speaker 3: any of this entrepreneurial bug around you from a young
14:16
Speaker 3: age as well.
14:17
Speaker 1: Yeah, my family are entrepreneurs. They were in the apparel business,
14:23
Speaker 1: which I swore to myself i'd never enter, and then
14:26
Speaker 1: I wound up there. I don't know if it's like
14:28
Speaker 1: a DNA type thing or you learn it. I think
14:30
Speaker 1: there's probably some of both in terms of being an entrepreneur.
14:33
Speaker 1: But I certainly wake up every day like very much
14:36
Speaker 1: wanting to build and have been lucky to be able
14:40
Speaker 1: to distill a vision and then figure out how to
14:43
Speaker 1: go execute upon that vision to bring it to life.
14:45
Speaker 1: So build their mentality or just builder in general is
14:49
Speaker 1: just the way that I'm wired and building.
14:51
Speaker 3: You did you founded OV in twenty fourteen, extremely young?
14:56
Speaker 3: Arguably people hear something like that and their biggest question
15:01
Speaker 3: and it's not something that's just a one sentence answer,
15:05
Speaker 3: is truly how So if you had to wrap it
15:09
Speaker 3: up with a little bow and say or credit maybe
15:12
Speaker 3: like how you did this?
15:14
Speaker 4: Like where does one even begin?
15:15
Speaker 1: I often just I think about this, but I would say,
15:20
Speaker 1: like it's leaning into kind of your unique upbringing and story,
15:24
Speaker 1: and so like just the walk up already kind of
15:27
Speaker 1: points to how how this unlocked for OV, or this
15:31
Speaker 1: vision for OV happened like the kind of like design
15:35
Speaker 1: school in New York, the energy of building things and
15:38
Speaker 1: then paired with this way of life, this daily activity
15:42
Speaker 1: I had. Also, I had also been really into sports
15:46
Speaker 1: throughout high school and competitive and I loved brands like
15:50
Speaker 1: Nike et cetera, where like you're wearing you're wearing an
15:53
Speaker 1: outfit that makes you feel like you're going to cross
15:55
Speaker 1: the finish line first, and that was the goal. Then
15:57
Speaker 1: I then moved to New York noticed that at Arts schoo,
16:00
Speaker 1: I was like much less active, Like there weren't you know,
16:03
Speaker 1: the flat airons, mountains weren't right there to go climb,
16:05
Speaker 1: and so I had to like make an extra effort
16:07
Speaker 1: to like find a way to be active. And so
16:10
Speaker 1: throughout kind of those four years at school, I started
16:13
Speaker 1: to realize there was an opportunity in the space to
16:15
Speaker 1: like not focus on the traditional athlete, but rather flip
16:19
Speaker 1: the script and focus on those that may not see
16:22
Speaker 1: themselves as an athlete but like could benefit from being,
16:26
Speaker 1: you know, from movement on a daily basis. And so
16:28
Speaker 1: that's really kind of where the idea for OV was born,
16:32
Speaker 1: is like, let's create a brand that frees fitness from
16:35
Speaker 1: performance and like inspires people to move kind of in
16:38
Speaker 1: whatever capacity makes them feel good, but doing it frequently,
16:42
Speaker 1: doing it daily, and ultimately, like how do we create happier,
16:45
Speaker 1: healthier lives through that? So it wasn't premeditated at all,
16:49
Speaker 1: but it definitely was informed by kind of the way
16:51
Speaker 1: I grew up and kind of my first twenty years
16:54
Speaker 1: of life.
16:55
Speaker 3: And you know, for me being a podcaster, people ask
16:58
Speaker 3: me often like where do you did you find your
17:00
Speaker 3: inspiration when you started podcasting? And I started to just
17:05
Speaker 3: ask people for meetings, right anyone who was podcasting that
17:09
Speaker 3: I had access to or was local to New York
17:13
Speaker 3: and would give me a slice of their time. I
17:15
Speaker 3: would then go sit down with them. So for you
17:18
Speaker 3: having this idea for OV, did you do kind of
17:23
Speaker 3: the same thing.
17:25
Speaker 1: Yeah, I hadn't studied fashion and so had a lot
17:27
Speaker 1: to learn. It's obviously not rocket science, but like the
17:30
Speaker 1: apparel world and patterns and grading and sizing and materials
17:33
Speaker 1: like was foreign to me in many ways, and so
17:38
Speaker 1: started there, went to midtown essentially knocked on the doors
17:42
Speaker 1: of all the of the manufacturer's factories and learned as
17:45
Speaker 1: much as I could, and then was focused on finding
17:48
Speaker 1: the right material, which required going to I think it
17:51
Speaker 1: was Utah at the time, some trade show, finding the
17:54
Speaker 1: right material, learning how to make garments based on kind
17:57
Speaker 1: of like initial designs I had in my head, and
17:59
Speaker 1: then and creating those samples, putting a deck together. I
18:02
Speaker 1: think it was probably a five pitch deck about the
18:04
Speaker 1: vision throughout your voices, combining the two and then and
18:07
Speaker 1: then like you essentially like using my student email to
18:11
Speaker 1: like set meetings with investors, which was a very good trick.
18:17
Speaker 3: You get like at Parsons dot edu email and you're like, hmm,
18:21
Speaker 3: this is interesting.
18:22
Speaker 1: Yeah, totally for it worked for a while and then
18:25
Speaker 1: I think it expired, but it got me into a
18:27
Speaker 1: lot of doors.
18:29
Speaker 4: I love that. I love that.
18:30
Speaker 3: Yeah, And it's it's funny, right because I'm sure for
18:35
Speaker 3: any entrepreneur, yourself included, there was a lot of no
18:39
Speaker 3: from the get go. So how from that young age
18:43
Speaker 3: did you build the calluses so to speak, to keep
18:47
Speaker 3: going after what you wanted when you were hearing a
18:52
Speaker 3: fair share of no?
18:53
Speaker 1: I so I started OV I think I was either
18:55
Speaker 1: twenty three or twenty four, and so it was really
18:59
Speaker 1: about getting reps in in terms of meetings, so getting
19:02
Speaker 1: in the door, getting feedback or presenting a way getting feedback,
19:06
Speaker 1: refining kind of pivoting, et cetera. And so early on
19:09
Speaker 1: I was like using those meetings really just to refine
19:12
Speaker 1: kind of the pitch and kind of my approach. But yes,
19:15
Speaker 1: by no means like I walked into whatever the first
19:17
Speaker 1: fifteen and it wasn't an obvious yes, I'm gonna put
19:20
Speaker 1: dollars into this, But by like twenty to twenty five
19:23
Speaker 1: conversations in it started to be like maybe and then yes.
19:26
Speaker 1: So reps to me is like reps in a gym,
19:28
Speaker 1: you know practice. It takes that, and I think you
19:31
Speaker 1: have to be willing to like put that energy in
19:33
Speaker 1: and that time in to learn, especially when you don't
19:36
Speaker 1: have the experience.
19:38
Speaker 3: I love that idea of reps and your perspective on
19:42
Speaker 3: those reps being that even if the rep didn't have
19:45
Speaker 3: the quote unquote desired outcome, you had the opportunity to
19:48
Speaker 3: get something really useful and helpful out of that. That's
19:52
Speaker 3: a hard perspective to adopt. But for someone like yourself
19:55
Speaker 3: who had this like entrepreneurial, you know mentality, it's.
19:59
Speaker 4: Not surprising in the line.
20:00
Speaker 3: So you go on and you start OV and it
20:03
Speaker 3: becomes bigger than maybe you imagined a question mark.
20:07
Speaker 1: I don't. I think I envisioned OV as the next Nike,
20:12
Speaker 1: and like sitting next to Nike as a friend, because
20:15
Speaker 1: it's a totally different way of activating people. I always
20:18
Speaker 1: thought of it as like, you know, the next the
20:20
Speaker 1: next great active word brand, and we were super fortunate
20:24
Speaker 1: to like strike a chord with our positioning and this
20:28
Speaker 1: idea of moving your body for fun with friends, and
20:30
Speaker 1: we called it doing things. And I think if I
20:33
Speaker 1: look back, like our number one strength was our community,
20:36
Speaker 1: and really what that meant was we activated kind of
20:39
Speaker 1: on a local level through paddleboarding events, joggers clubs, dog
20:43
Speaker 1: walking events, exercise dress events, et cetera. And it it
20:47
Speaker 1: made OV more than an apparel brand. It essentially dressed
20:51
Speaker 1: you in in kind of great product, but then more
20:53
Speaker 1: importantly activated it with people that you know were fun
20:56
Speaker 1: to move with. And that really that activation is what
21:00
Speaker 1: made the brand so sticky and like ultimately what helped
21:04
Speaker 1: us build this like crazy enthusiastic engage fan base around
21:07
Speaker 1: this idea of doing things.
21:08
Speaker 3: Yeah, I mean I would be remiss if I didn't
21:10
Speaker 3: tell you that I went to an exercise dress like
21:15
Speaker 3: dance meetup in Lincoln Center.
21:17
Speaker 1: I think, well, yeah, I was there. I think I
21:19
Speaker 1: was pregnant at the time. It was fun, right.
21:21
Speaker 3: Things I don't do often, like dance in public or
21:24
Speaker 3: dance And obviously I think that was the first time
21:26
Speaker 3: I ever put on the exercise dress, and I was like,
21:28
Speaker 3: this is such a hilarious combination of things.
21:30
Speaker 1: Totally, totally, one hundred percent. Well, I'm happy you were there.
21:34
Speaker 1: That was a lot of fun.
21:35
Speaker 4: It was a lot of fun.
21:36
Speaker 3: To your point, Like that building of community, I think
21:38
Speaker 3: it's ov was one of, you know, the first brands
21:41
Speaker 3: to really really dive in.
21:43
Speaker 4: Like wholeheartedly on that.
21:45
Speaker 3: And it's interesting because it's such a beautiful picture or
21:49
Speaker 3: beautiful execution of what your foundations and your visions are
21:55
Speaker 3: for life. From the get go, it was like, this
21:57
Speaker 3: is bigger than product. This is more about us establishing
22:02
Speaker 3: something that can have some real legs and get people
22:05
Speaker 3: involved in activity on that like really innate, beautiful, like
22:09
Speaker 3: important level.
22:10
Speaker 1: Yeah, I was most interested, well maybe equally interested in
22:15
Speaker 1: those that like weren't already active, and like I feel
22:20
Speaker 1: like we were quite proud of our ability to like
22:24
Speaker 1: lower the barrier to entry to being active and so
22:27
Speaker 1: like making activity accessible and fun and joyful ultimately brought
22:32
Speaker 1: a lot of people who weren't like finding a way
22:34
Speaker 1: to be active on a routine basis into the fold
22:37
Speaker 1: and then like that unlock those endorphins et cetera, like
22:42
Speaker 1: really had the ability to like change their perspective on
22:45
Speaker 1: life and their happiness in life. So that's just kind
22:48
Speaker 1: of one random thought to throw in there.
22:51
Speaker 4: The idea of that random thought.
22:53
Speaker 3: There are or can be, so many barriers to entry
22:56
Speaker 3: when it comes to incorporating regular movement practice into your routine.
23:02
Speaker 3: So the fact that that was you know, the mission
23:06
Speaker 3: at its core for you, were you thinking about what
23:10
Speaker 3: those barriers were and how you could perhaps assist in
23:16
Speaker 3: your consumer overcoming them.
23:19
Speaker 1: Yeah, I mean, like number one is like, uh, we
23:23
Speaker 1: really focused on on activities that like didn't cost anything
23:28
Speaker 1: or like maybe had a small fee, but like for example,
23:33
Speaker 1: we would host activities in parks or like around you know,
23:37
Speaker 1: like in public places versus gyms. And I think, like
23:42
Speaker 1: just in thinking about democratizing kind of access to this
23:45
Speaker 1: type of activity, like the dollar you know, the dollar
23:49
Speaker 1: sign is something to consider. So from the types of
23:53
Speaker 1: activities that we programmed and like where we were very
23:57
Speaker 1: conscientious of like making it a place that all all
24:00
Speaker 1: types of people, etc. Could show up to and participate.
24:04
Speaker 3: Yeah. Yeah, So it's no secret that I've heard you
24:09
Speaker 3: talk about it on a bazillion podcast. There were so
24:11
Speaker 3: many articles from when you got pushed out of ov
24:14
Speaker 3: back in twenty twenty. What I am most interested about
24:18
Speaker 3: on that note really is the mental side of things
24:21
Speaker 3: for you, having all of these people and journalists and
24:26
Speaker 3: individuals having an opinion and writing about things that were
24:30
Speaker 3: rooted in fact but also just skewed.
24:33
Speaker 4: How did you handle that?
24:35
Speaker 1: It was a difficult time. And let's see, I there
24:40
Speaker 1: were so many kind of different things going on that
24:44
Speaker 1: ultimately came to a head. But like, internally the board
24:48
Speaker 1: situation was something that was quite difficult. We had a
24:52
Speaker 1: very experienced board but with very kind of different views
24:56
Speaker 1: on how to grow the company, which made it, you know,
25:00
Speaker 1: difficult at the board level to like align on on
25:02
Speaker 1: kind of like what the go forward plan was. So
25:05
Speaker 1: that was something that that I was navigating. And then
25:08
Speaker 1: also this came at a time where there were a
25:11
Speaker 1: lot of articles coming out that like focused on issue
25:15
Speaker 1: or like made public issues at the companies that like
25:19
Speaker 1: hadn't been public before, and and it was interesting. I
25:22
Speaker 1: just look back and I think what's crazy is one,
25:26
Speaker 1: like journalists kind of this trend of going to kind
25:29
Speaker 1: of ex employees is difficult and doesn't feel fair. I
25:34
Speaker 1: understand it, but like going to five ex employees and
25:37
Speaker 1: kind of getting the report from them versus like the
25:40
Speaker 1: hundreds of people that are at a company, it is like,
25:43
Speaker 1: you know, tough, and I kind of like parallel that
25:47
Speaker 1: to like an ex boyfriend, Like are they going to
25:49
Speaker 1: have glowing reviews? Maybe not anyway. I think the other
25:53
Speaker 1: thing about kind of that phase is that like journalists
25:56
Speaker 1: started to like sensationalize issues out of business, but like
25:59
Speaker 1: every company has issues. The fact that like this became
26:03
Speaker 1: clickbait and like tethered to kind of people with public
26:05
Speaker 1: personas was also just difficult. But ultimately, like I learned
26:11
Speaker 1: so much from that experience, and like I think a
26:14
Speaker 1: few things like being the CEO means you're fully accountable
26:17
Speaker 1: to the whole picture, and so like that was a
26:19
Speaker 1: great kind of lesson for me, Like you think you
26:22
Speaker 1: know that, and then ultimately like you're the one to
26:24
Speaker 1: fall on the sword, and that was huge for me
26:26
Speaker 1: just to kind of like learn and I learned so
26:29
Speaker 1: many things that now applied to the new businesses and
26:32
Speaker 1: are I'm very focused on like not making the same
26:35
Speaker 1: mistake twice.
26:35
Speaker 4: Thank you for sharing that.
26:36
Speaker 3: I think that when it comes to like being the
26:41
Speaker 3: person that's at the front, like being that CEO figure.
26:45
Speaker 3: I just can't even imagine the stress that you were
26:48
Speaker 3: experiencing while you were also like pregnant during this time
26:53
Speaker 3: or just had your first baby.
26:55
Speaker 1: Yeah, so I think I when this started kind of
26:58
Speaker 1: like bubbling, was probably seven months pregnant, and ultimately like
27:05
Speaker 1: back to the board piece like we just there were
27:08
Speaker 1: too many challenges there and and I had kind of
27:11
Speaker 1: called one thing out to the board. We were gonna
27:13
Speaker 1: make some changes, and the changes didn't take place, and
27:17
Speaker 1: then this article comes out, and that day I was
27:21
Speaker 1: very like angry. I was like, how could this happen?
27:24
Speaker 1: And it's funny, well sort of funny. I remember writing
27:28
Speaker 1: to the board. Actually first I googled how do you resign?
27:30
Speaker 1: Because I'd never resigned before, and so then I write
27:33
Speaker 1: a message to the board, to your board, I hereby
27:36
Speaker 1: tender my resignation, doing things tie and I mean I
27:40
Speaker 1: never imagined like leaving my baby ov you know what
27:43
Speaker 1: I mean, But was like had come to a point
27:45
Speaker 1: where I was I had just had sunny. Now had
27:49
Speaker 1: this crazy article come out, and ultimately like hadn't felt
27:53
Speaker 1: protected by the board, which the board is there to
27:56
Speaker 1: kind of like, you know, make sure that the company
27:59
Speaker 1: is protected. And so anyway, all of that, all of
28:02
Speaker 1: that happened, I almost like have amnesia from the time.
28:06
Speaker 1: I think that's the right word, like I can't recollect
28:08
Speaker 1: all the details. And probably for good reason.
28:14
Speaker 3: Oh yeah, definitely for a good reason. I have so
28:16
Speaker 3: many things in my life that were extremely traumatic that
28:18
Speaker 3: I've got no details on and it's just my brain
28:21
Speaker 3: and my body trying to protect me so that I can.
28:23
Speaker 4: Move forward totally. Yeah, oh my god.
28:26
Speaker 3: But so you lose your mourning almost like this devastating
28:31
Speaker 3: loss while also celebrating like the birth of your legitimate child.
28:35
Speaker 1: Yeah, totally for you.
28:37
Speaker 4: That must have been like really big an opportunity.
28:41
Speaker 1: Yeah.
28:42
Speaker 2: Uh.
28:43
Speaker 1: Pretty quickly the board had asked me to come back,
28:46
Speaker 1: and so I think that was like a month later,
28:49
Speaker 1: maybe a little longer. So I signed back on. And
28:54
Speaker 1: it's funny because like again, people are like why did
28:57
Speaker 1: you go back And it's like I'm the type of
28:59
Speaker 1: person that's like wired in the way that like there's
29:01
Speaker 1: got to be a solution and I'm like going to
29:03
Speaker 1: figure out the solution here, And so I signed back
29:07
Speaker 1: on and like tried my very best to like, you know,
29:12
Speaker 1: make it work, but ultimately it was too much of
29:15
Speaker 1: an opportunity cost to like spend my time there versus
29:18
Speaker 1: like go look at starting something from scratch and then
29:20
Speaker 1: applying the learnings. And I think another learning just to
29:24
Speaker 1: call out, is like we brought so many investors on
29:27
Speaker 1: and likely raised too much money, which ultimately like was
29:31
Speaker 1: part of me losing control. And that's really rooted in
29:33
Speaker 1: kind of a percent ownership or equity in the company.
29:36
Speaker 1: You know stand that that's the standpoint. So that's just
29:40
Speaker 1: another thing to be conscious of. And and I went
29:43
Speaker 1: back in, and then I stayed there for probably seven
29:46
Speaker 1: or eight months, but then knew I had to I
29:48
Speaker 1: had to go build something else. And we have a
29:52
Speaker 1: lot of today just fast forward. We have a lot
29:55
Speaker 1: of awesome people that had built out their voices from
29:57
Speaker 1: scratch with me now energize building again around around kind
30:01
Speaker 1: of two new visions.
30:07
Speaker 3: Taking a break from today's episode to give some love
30:10
Speaker 3: to my sponsors and no unsponsors. Every single brand that
30:13
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30:15
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30:25
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Speaker 4: We love that.
34:00
Speaker 3: We love that, so just to make sure that we
34:03
Speaker 3: don't glaze over this. Did you properly really barely take
34:06
Speaker 3: a month of maternity leave?
34:08
Speaker 1: Yeah, there was a maternity leave that was not not
34:11
Speaker 1: a thing, but such a nice distraction and like place
34:14
Speaker 1: to kind of like apply the focus and energy after
34:18
Speaker 1: a really like tumultuous and chaotic whatever six plus months.
34:23
Speaker 3: Do you, aside from the movement that you incorporate daily,
34:27
Speaker 3: do anything else for you besides building companies.
34:32
Speaker 1: I'm most energized by like being busy all the time.
34:36
Speaker 1: And so I have a lot of pets. I you know,
34:40
Speaker 1: it requires me to take them on walks. Like since
34:43
Speaker 1: I was little, like I couldn't go on a vacation
34:45
Speaker 1: and just like lounge around or tan like my parents.
34:48
Speaker 1: My mom was just here and she was reminded me
34:50
Speaker 1: that like I'd always have to be in like scuba
34:52
Speaker 1: diving training or like you know, reading like a massive
34:56
Speaker 1: book for the five days of vacation and then like
34:59
Speaker 1: learning how to scuba dive. So I just like a
35:01
Speaker 1: lot of things going on and kind of to be
35:03
Speaker 1: kind of you know, spread across a lot of things
35:05
Speaker 1: at once, which that's just the way I like it.
35:08
Speaker 1: So that's kind of how I have designed my life,
35:10
Speaker 1: whether it be animals. My husband's a country singer. We
35:14
Speaker 1: often go to those concerts. There's a lot going on.
35:16
Speaker 1: It's very very fun.
35:17
Speaker 4: Very fun.
35:18
Speaker 3: A hard pivot here toward you just mentioned it the
35:23
Speaker 3: new what's going on with you now? I would be
35:26
Speaker 3: remiss if I didn't say that. A ton of women
35:30
Speaker 3: and just hurtlers in general listening to this podcast right
35:33
Speaker 3: now don't know much about web three. So before we
35:37
Speaker 3: even like talk about try your best, can you talk
35:40
Speaker 3: to them us about why you were interested in getting
35:44
Speaker 3: involved in web three and maybe just like a little
35:46
Speaker 3: intro pitch elevator situation.
35:50
Speaker 4: What it is.
35:51
Speaker 1: Yeah, let me make it short and sweet. Okay, you
35:54
Speaker 1: don't have to know what web three is. But what
35:56
Speaker 1: I love about web three is this idea. Web three
35:58
Speaker 1: is a new technology. Let's set the table there. What
36:02
Speaker 1: I love about web three is this idea of community ownership.
36:06
Speaker 1: And so that means users of a product become owners
36:11
Speaker 1: of the product, and that allows projects, companies, brands, whatever
36:18
Speaker 1: kind of that product is to grow at a more
36:22
Speaker 1: quick and efficient rate than companies building today. If that
36:26
Speaker 1: makes sense, it may I think like having stake in
36:29
Speaker 1: the game. In the game, for instance, like makes you
36:32
Speaker 1: want to talk about it, help to grow, build it,
36:34
Speaker 1: et cetera. So it's all about aligned incentives and that's
36:37
Speaker 1: what the blockchain or kind of Web three technology enables.
36:41
Speaker 1: We've created a Web three enabled community commerce tool that
36:45
Speaker 1: essentially allows brands to directly link with their most soial
36:49
Speaker 1: fans to help them grow, and then share value with
36:52
Speaker 1: those fans for helping helping them to grow. So it's
36:57
Speaker 1: really it's really quite exciting. I got into the Web
36:59
Speaker 1: three space over the last year and a half and
37:02
Speaker 1: was really interested to see that these projects where the
37:06
Speaker 1: community were the owners of these projects or products like,
37:10
Speaker 1: had the ability to grow extremely quickly. And a few
37:15
Speaker 1: things just today, like I very much believe that crypto
37:18
Speaker 1: has the ability to unlock a better business model for
37:20
Speaker 1: brands that are structurally reliant on ad platforms. And so
37:24
Speaker 1: in my past, we would spend thirty to forty percent
37:26
Speaker 1: of our total dollars raised on acquiring customers through Instagram
37:31
Speaker 1: or Facebook, and ultimately that didn't net more loyal customers.
37:36
Speaker 1: What did was this more three sixty kind of community
37:39
Speaker 1: approach where people were being introduced to the brand through
37:43
Speaker 1: the exercise dress event or more of like a true
37:47
Speaker 1: to the mission type of way in it, and it
37:50
Speaker 1: netted four times more valuable customers and customers that would
37:53
Speaker 1: stick with us. So we've essentially created a community building
37:56
Speaker 1: toolkit that allows brands and fans to build together and
38:00
Speaker 1: for both sides to win.
38:03
Speaker 3: So, if I'm a brand fan and I want to
38:06
Speaker 3: get in on what you have going on, talk me
38:09
Speaker 3: through what that would look like and what I would
38:11
Speaker 3: quote unquote purchase.
38:12
Speaker 1: Yeah, so let me point to an example that just
38:15
Speaker 1: took place. We incubated a brand called Joggy and I
38:18
Speaker 1: can go into that in a second, but the essentially
38:21
Speaker 1: launch call to action was to become a founding member.
38:24
Speaker 1: And to become a founding member meant you received this
38:28
Speaker 1: little collectible called the Joggy Doggie, and it's this cute
38:31
Speaker 1: kind of animated cartoon like dog. Anyway, when you bought
38:35
Speaker 1: this Joggy Doggie, you unlocked a suite of founding member perks,
38:38
Speaker 1: the headline being revenue based rewards. So five hundred people
38:44
Speaker 1: that bought the Joggy Doggie now own five percent of
38:48
Speaker 1: Joggi's revenue. So you can kind of think about it
38:50
Speaker 1: as an angel investment in a way where this collectible
38:54
Speaker 1: now that lives in a wallet, and wallet I understand
38:56
Speaker 1: might be a very foreign term, but it's a Web
38:58
Speaker 1: three kind of product that will start to see more
39:02
Speaker 1: and more. This collectible lives in my wallet associated with
39:06
Speaker 1: my identification, my ID, and essentially represents my rights, the revenue,
39:13
Speaker 1: the revenue based rewards, as well as a number of
39:15
Speaker 1: other rewards, access to kind of community building and shaping
39:18
Speaker 1: kind of future product, a free product at the time,
39:21
Speaker 1: and then imperpetuity percent a discount to Joggy products. So
39:25
Speaker 1: that's one example.
39:28
Speaker 4: For Joggy.
39:29
Speaker 3: So if you wanted to quote unquote buy a Joggy doggie,
39:33
Speaker 3: which is an NFTES Yeah, got it. Okay, So if
39:36
Speaker 3: you want to buy if you wanted to be one
39:38
Speaker 3: of those five hundred individuals who bought a Joggy doggie,
39:42
Speaker 3: while say that five times fast how much would a
39:44
Speaker 3: Joggy doggy cost?
39:46
Speaker 1: Yeah, we each was two hundred and fifty and so
39:51
Speaker 1: that seems like a big sticker price. But the ability
39:55
Speaker 1: if you can kind of fast forward that investment is
39:58
Speaker 1: likely worth it. As you think that Joggy three years
40:00
Speaker 1: from now, what's my return? That can be quite meaningful.
40:04
Speaker 1: And then what's also cool is over time, as Joggy grows,
40:09
Speaker 1: those five hundred members can sell their Joggy doggie. So
40:12
Speaker 1: there's many ways to realize tangible upside from a dollar
40:16
Speaker 1: sign perspective. By participating in this new way with a brand.
40:20
Speaker 3: I think that you broke that down in a really
40:22
Speaker 3: excellent way that people can understand why someone might want
40:25
Speaker 3: to get in on the ground floor like that or
40:27
Speaker 3: acquire an NFT because of what it unlocks in the
40:31
Speaker 3: long term. Now, clearly you just spoke about the example
40:35
Speaker 3: of Joggy, super relevant to so many people listening to this,
40:39
Speaker 3: So let's talk about Joggy.
40:40
Speaker 4: What is joggy.
40:42
Speaker 1: Yeah, of course, joggy is a plant based energy product
40:47
Speaker 1: and energy type supplements that you take. We really focus
40:52
Speaker 1: on enabling movement, but by what you ingest and if
40:56
Speaker 1: I think about it, I really set out to make
40:59
Speaker 1: Joggy bit based on the idea of kind of replacing
41:02
Speaker 1: a red bull, kind of something that is better for
41:04
Speaker 1: you with plant based ingredients but highly energizing and for
41:09
Speaker 1: the active use case. So there are really four principles
41:12
Speaker 1: when when we set out to create jogging. One it's
41:15
Speaker 1: about inspiring movement. Two it's plant based. Three we're working
41:19
Speaker 1: with an expert, so like a scientist in this case,
41:23
Speaker 1: it's a lab called Sante Labs. And then four, it's
41:26
Speaker 1: about personality, so bringing kind of this product and brand
41:29
Speaker 1: to life in a highly personal, joyful, optimistic, and somewhat
41:35
Speaker 1: unexpected way, which you see kind of in the way
41:37
Speaker 1: that we've created assets, et cetera. It's very fun. It
41:40
Speaker 1: probably feels familiar in ways to outdoor voices. But ultimately
41:46
Speaker 1: we have five initial products. They're all meant for taking
41:51
Speaker 1: before after activity. The first five products do have full
41:54
Speaker 1: spectrum CBD in them, and I started experimenting with CBD
41:58
Speaker 1: and THHC ahead of jogs about four years ago and
42:02
Speaker 1: found that at the right dosage or formulation, taking CBD
42:07
Speaker 1: before a run would conjure up kind of the feeling
42:09
Speaker 1: of this slightly euphoric, joyful runners high, if you're familiar
42:13
Speaker 1: with that, And ultimately that meant that I enjoyed kind
42:18
Speaker 1: of my activity more and could go further. So there
42:21
Speaker 1: are a lot of benefits to taking cannabinoids pre workout,
42:25
Speaker 1: and that's like very much our initial positioning.
42:29
Speaker 3: Got it, and only one of the products also has
42:34
Speaker 3: I believe it's thhcv.
42:35
Speaker 1: Right, correct, yeshcps I talk.
42:38
Speaker 4: About that so that they can understand what that means.
42:41
Speaker 1: Yeah, so all of the products are full spectrum, which
42:43
Speaker 1: means there's less than point zero three percent of THHC
42:46
Speaker 1: and THHC is generally like the psychoactive cannabinoid, but in
42:51
Speaker 1: this low dosage it's not psychoactive. THHCV is a more new,
42:56
Speaker 1: like recently researched cannabinoid that's an energizing cannabinoid. So it's
43:00
Speaker 1: only in our runners high formulation as well as supercharges.
43:06
Speaker 1: Actually they haven't come out yet, but we've found that
43:08
Speaker 1: this new connabinoid is highly energizing and can replace a coffee.
43:14
Speaker 1: It also is really interesting because it doesn't have the jitteriness,
43:18
Speaker 1: so we've found that it's amazing for going on runs
43:21
Speaker 1: or being active in any capacity. We need to get
43:24
Speaker 1: you some to try.
43:25
Speaker 4: Yeah, I know that I've been.
43:27
Speaker 3: I've been on the road as you and I jammed
43:29
Speaker 3: about before we started this, So I'm excited to get
43:31
Speaker 3: home and dive into my and dive into my joggie.
43:34
Speaker 3: It isn't surprising that there's a market for this because
43:38
Speaker 3: just like with any to do, especially activity, it can
43:43
Speaker 3: be like really overwhelming and oftentime, the anxiety that goes
43:46
Speaker 3: hand in hand with like going out to run or
43:50
Speaker 3: go to a workout class, like for some that can
43:52
Speaker 3: be extremely preventative totally.
43:55
Speaker 1: That we through in our initial research we found exactly
43:58
Speaker 1: that so people get this. A lot of people do
44:00
Speaker 1: find that they get quite anxious going to the gym
44:02
Speaker 1: or or a group class or even just the thought
44:04
Speaker 1: of having to go work out. And so Ready Steady
44:07
Speaker 1: is one of our skews which is more kind of
44:09
Speaker 1: targeted to that. It essentially is a more kind of
44:12
Speaker 1: traditional use case for CBD that takes the edge off.
44:16
Speaker 1: And so there's yeah, the first kind of five products
44:20
Speaker 1: are very intentional and kind of what they do all
44:22
Speaker 1: within kind of the active use case, which is we're
44:26
Speaker 1: finding that like more and more people are are like
44:28
Speaker 1: open to this, like the CBD kind of within the
44:31
Speaker 1: active use case. One thing to note is our body
44:35
Speaker 1: already produces the cannabinoids. So we have an endocannabinoid system,
44:39
Speaker 1: and when you work out really hard, your body is
44:43
Speaker 1: creating these cannabinoids that create kind of that joyful effect naturally,
44:48
Speaker 1: and so this is supplementing kind of that already happening
44:52
Speaker 1: system within your body.
44:54
Speaker 4: Got it?
44:55
Speaker 3: So how fast from use to affect? Are we talking?
45:00
Speaker 1: Yeah, it's interesting. I used to be a CBD skeptic.
45:03
Speaker 1: Most CBDs are oil based, and you'll notice with our
45:07
Speaker 1: product when you open the tinctures they're white. And this
45:10
Speaker 1: is really important. The facility that we manufacture with has
45:15
Speaker 1: a water based encapsulation technology that essentially makes the CBD
45:21
Speaker 1: four times more potent and fast acting so you feel it,
45:24
Speaker 1: which is awesome. And the way they do that this
45:26
Speaker 1: is think back to science class like oil and water
45:29
Speaker 1: don't mix, so it makes sense that if you're taking
45:32
Speaker 1: your cannabinoids via oil, there's going to be a drop
45:35
Speaker 1: off in terms of how much you actually absorb. This
45:37
Speaker 1: water based technology makes the cannabinoids much more bioavailable or
45:43
Speaker 1: accessible to your body because it's water meeting water. And
45:48
Speaker 1: then the lipid encapsulation piece of the tech is important,
45:52
Speaker 1: as the cannabinoids are broken into billions of pieces and
45:55
Speaker 1: then essentially packaged in something that mimics the structure of lipid,
46:01
Speaker 1: which protects them and protects the quality. So the technology
46:05
Speaker 1: is really important here and I kind of geek out
46:07
Speaker 1: about it, but Joggi is hopefully a really beautiful kind
46:11
Speaker 1: of balance between art and science, where like, there's significant
46:14
Speaker 1: technical cred to our product, but it's brought to life
46:17
Speaker 1: in this like eased, delightful, fun way that ultimately makes
46:22
Speaker 1: it a really fun brand and product to engage with.
46:25
Speaker 3: Yeah, your passion for this is clearly electric. And it's
46:30
Speaker 3: also important to note here that because of the way
46:35
Speaker 3: that the product is delivered water versus oil, you would
46:40
Speaker 3: need less of it than if you were leaning into
46:44
Speaker 3: an oil tincture, which means that it will last you longer.
46:48
Speaker 1: Yeah, one hundred percent, and so you'll see that kind
46:50
Speaker 1: of in the milligrams, et cetera. But we just sent
46:55
Speaker 1: an email it today. One hundred percent of the ruse
46:58
Speaker 1: are reviews for runner hire Fire five star. Like people
47:01
Speaker 1: are really loving this. So I've been blown away by
47:03
Speaker 1: the response. It's been really fun to kind of start
47:06
Speaker 1: it up again.
47:06
Speaker 3: When you got into this space and knew that this
47:10
Speaker 3: was a direction that you wanted to go in, was
47:13
Speaker 3: there just obscene amounts of research and learning and reach
47:19
Speaker 3: out so that you could feel like fully immersed and
47:21
Speaker 3: understanding in the space.
47:23
Speaker 1: Oh yeah, and Sante Labs out of Austin is the
47:27
Speaker 1: leader in kind of a credited testing and so like
47:29
Speaker 1: all of this, I didn't know anything about this beyond
47:31
Speaker 1: kind of like personal trial and error, and then when
47:35
Speaker 1: when I started to feel the effects, I was like,
47:38
Speaker 1: this is something that's really interesting to like formalize, you know,
47:42
Speaker 1: formalize research and like go deep in. So we brought on,
47:45
Speaker 1: we brought on the lab, and I think it's interesting
47:49
Speaker 1: because a lot of kind of the performance or sports
47:53
Speaker 1: world are starting to be more open to the use
47:56
Speaker 1: of CBD, and I think that's going to turn on
47:57
Speaker 1: more and more. The NFL, for instance, it's it's possible
48:01
Speaker 1: track and field less. So we're really focused right now
48:04
Speaker 1: on like recreational activities, but I do think more like
48:09
Speaker 1: true pro sports and kind of like performance focused whatever activities,
48:16
Speaker 1: et cetera, are going to be more open to CBD soon.
48:19
Speaker 1: That said, like most of the CBD products that are
48:22
Speaker 1: out there today are not tested by accredited facilities, and
48:26
Speaker 1: so you're not getting the same kind of amount of
48:29
Speaker 1: cannabinoids in each dose as like every time that you
48:32
Speaker 1: get it. So that's something that's very important to us.
48:35
Speaker 1: But yes, we've gone deep in this. It's been a
48:37
Speaker 1: fun place to play, but Ultimately, the product really works
48:40
Speaker 1: and enables kind of where we started. It should make
48:45
Speaker 1: movement easier and more fun.
48:48
Speaker 4: What outside of JOGGI excites.
48:51
Speaker 1: You right now in terms of anything.
48:55
Speaker 4: Just life, man? Yeah?
48:57
Speaker 1: Yeah, Well, two little kids. They're amazing, a two and
49:00
Speaker 1: a half year old named Sonny, and she is precocious
49:03
Speaker 1: as hell, which is she's like a lot to deal with.
49:07
Speaker 1: But I love the challenge of being a mom. It's
49:10
Speaker 1: been it's been awesome. And then I'm also We're going
49:13
Speaker 1: to spend the summer in Malibu, and my husband's a
49:15
Speaker 1: great surfer. I'm not a great surfer, so I'm ready
49:19
Speaker 1: to dive in and learn how to surf over the
49:22
Speaker 1: next four months.
49:23
Speaker 3: That doesn't surprise me in the slightest either, you being like,
49:27
Speaker 3: I'm not a good surfer, so now's a perfect time
49:28
Speaker 3: to learn.
49:29
Speaker 1: I love being a beginner at things like how many
49:32
Speaker 1: things do you get to be a beginner at? So
49:33
Speaker 1: like that that's kind of something that yeah, I'm very
49:36
Speaker 1: excited about that.
49:38
Speaker 3: Reflecting on building this new chapter for yourself and really
49:43
Speaker 3: emerging out of a difficult time, when you think about
49:47
Speaker 3: the best advice that you've been offered in this new
49:50
Speaker 3: chapter what comes to mind.
49:52
Speaker 1: I like the idea of not make don't make the
49:54
Speaker 1: same mistake twice. I think I mentioned that earlier, but
49:56
Speaker 1: I do think that's super important. Like mistakes are gonna
49:59
Speaker 1: happen all the time. You're going to fail a little
50:00
Speaker 1: at a lot of things, but like taking the time
50:03
Speaker 1: to package those, address them, acknowledge them, and then not
50:08
Speaker 1: do them again, it is really important. I think that's
50:11
Speaker 1: kind of what strikes me right now. But I also
50:13
Speaker 1: one thing that I'm hoping to do by leading by
50:17
Speaker 1: example is show that like you can have all all
50:21
Speaker 1: seemingly come crashing down, but like that doesn't need to
50:26
Speaker 1: rock you forever. Like there you can absolutely get back
50:29
Speaker 1: on the horse for lack of a better term, And
50:33
Speaker 1: like I'm so excited to like show that we can
50:35
Speaker 1: build again, and that like your ability to create a
50:38
Speaker 1: vision or like set a vision and then go execute
50:40
Speaker 1: upon it is your own and not somebody else's to
50:44
Speaker 1: interfere with.
50:45
Speaker 3: Definitely, someone comes to your Instagram, they see this female
50:50
Speaker 3: founder with almost one hundred thousand followers, someone that builds brands,
50:55
Speaker 3: founder of get Joggy and outdoor Voices. When you look
50:58
Speaker 3: in the mirror, what is it that you see looking back.
51:01
Speaker 1: At you a lot of energy. So I kind of
51:03
Speaker 1: picture myself as the energizer bunny, which is fun but
51:06
Speaker 1: also a lot to manage. And I'm proud. I feel
51:10
Speaker 1: like I've handled a lot gracefully. And I haven't said
51:13
Speaker 1: that out loud, but I feel like if I look
51:16
Speaker 1: back at the last few years, that is something that
51:18
Speaker 1: I'm proud of. And I also really like think I'm
51:23
Speaker 1: someone that you know has all the intent to treat
51:26
Speaker 1: people who all do things well and try my best,
51:28
Speaker 1: which is funny because that's the name of the company now.
51:30
Speaker 1: So I'm an optimistic kind of person that really wants
51:34
Speaker 1: to have a positive impact. And that's like purely what
51:38
Speaker 1: I'm focused on.
51:40
Speaker 4: Purely, that's it all, right ty.
51:42
Speaker 3: Right now, you have an opportunity to give yourself a
51:46
Speaker 3: piece of advice looking back at the hurdle moment, which
51:49
Speaker 3: was just like the lowest of the low the why
51:53
Speaker 3: do all of these people have an opinion on what
51:55
Speaker 3: I'm doing with my life?
51:56
Speaker 4: What is going on here?
51:58
Speaker 3: You have an opportunity to offer for yourself looking back
52:01
Speaker 3: on it with the knowledge you have now a piece
52:03
Speaker 3: of advice looking back at that hurdle moment, what do
52:06
Speaker 3: you tell yourself this.
52:07
Speaker 1: Is not by any means, but what doesn't kill you
52:10
Speaker 1: makes you stronger was very real for me at that moment,
52:13
Speaker 1: and it felt often like, oh my god, this article
52:16
Speaker 1: is gonna kill me. I'm never gonna show up again,
52:19
Speaker 1: or you know, like what's going to happen. But ultimately,
52:21
Speaker 1: like I think those are par for the course for
52:25
Speaker 1: you know, particularly female entrepreneurs, Like there are issues at businesses,
52:29
Speaker 1: people are going to write about it, and like you've
52:32
Speaker 1: got to keep blinders on in a sense of course,
52:34
Speaker 1: like learn from your mistakes. But what doesn't kill you
52:38
Speaker 1: does make you stronger.
52:40
Speaker 4: I love that.
52:41
Speaker 3: Keep your blinders on and a little old Kelly Clerkson
52:44
Speaker 3: here and never hurt anybody. So ty so, so grateful
52:48
Speaker 3: for your time today, excited about everything that you have,
52:51
Speaker 3: your passion. Like I said before, it's electric. How do
52:53
Speaker 3: the hurdlers follow along with you? How do they keep
52:55
Speaker 3: up with you? Give us the deeds?
52:58
Speaker 1: Yeah, of course we are bringing new people and to
53:00
Speaker 1: try your best new brands on the platform. I think
53:04
Speaker 1: one thing, just to call out quickly, I get that
53:06
Speaker 1: there's a lot of baggage around NFTs. If you think
53:09
Speaker 1: about the doing things hat, something that you earned, let's
53:11
Speaker 1: say from after voices for showing up to an event,
53:14
Speaker 1: that very naturally becomes a digital thing that lives in
53:17
Speaker 1: your wallet and unlocks access to let's say a private
53:20
Speaker 1: event or a private shopping page. So that's one thing
53:24
Speaker 1: to think about as you think about what collectibles can
53:26
Speaker 1: mean to you. It's it's unlocking experience or programming. So
53:31
Speaker 1: but follow us at tyb dot x y z on Instagram,
53:35
Speaker 1: get joggy on Instagram, and we'd love to have you
53:39
Speaker 1: come and build with us.
53:40
Speaker 3: I think that's a really good parallel the hat analogy
53:44
Speaker 3: for individuals who liked the hat because it made you externally,
53:50
Speaker 3: you looked like you were part of something.
53:51
Speaker 4: It was like status right.
53:53
Speaker 3: It was like I can wear this in public, I
53:54
Speaker 3: can wear this to Jacks White Frida and everyone knows
53:56
Speaker 3: that I love ob What do you say to that
53:58
Speaker 3: person that's looking for like that type of validation.
54:01
Speaker 1: Yeah, well that's really important because the wallet is essentially
54:07
Speaker 1: now your form of self expression and that might not
54:10
Speaker 1: feel obvious right now, but that's what we're seeing in
54:13
Speaker 1: the web three space, and that's what the TYB wallet
54:15
Speaker 1: will do. It essentially is a place for you to
54:18
Speaker 1: store your digital doing things had or like the cool
54:21
Speaker 1: souvenirs that you've earned from brands that reflect kind of
54:24
Speaker 1: who you are and the brands you love and status
54:27
Speaker 1: within those brands, and so similar to like the shoes
54:32
Speaker 1: that you wear now, what you carry in your wallet
54:34
Speaker 1: and you kind of show online will be a form
54:36
Speaker 1: of id self expression and the things that you care.
54:39
Speaker 4: About appreciate you breaking that down for us.
54:41
Speaker 3: So grateful that we have the time to sit down,
54:43
Speaker 3: Ty Haney, really really awesome. I'm over at Hurdle podcast
54:48
Speaker 3: at Emily a Body another hurdle conquered.
54:51
Speaker 4: Catch you guys next time.