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Creative, Capital, and CPG - Thi Lam - Marketing Agency Power Hour - Episode #42
In this episode of Marketing Agency Power Hour, host Cal Wilder sits down with Thi Lam, Founder and Creative Director of Garnish Studios, to unpack what it really takes to build a focused, sustainable creative agency in the competitive world of food and beverage CPG.
Thi shares how his background as a CPG founder shaped Garnish Studios’ hyper-focused niche, why industry specialization beats offering “everything to everyone,” and how creative agencies can avoid the common traps of underpricing, scope creep, and burnout. The conversation spans agency positioning, tiered pricing models, hiring…
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