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Powerful Virtual Summits & Podcasts with Nicole Borghi · The One Small Change Podcast

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Welcome to The One Small Change. And as always, I am
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thrilled that you've decided to spend some time on this journey with me. I'm
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your host, Yvonne McCoy, and I bring almost 30 years of
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entrepreneurial experience and passion for discovering growth
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through the power of your uniqueness and your seemingly 1 small
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change. So I really wanna thank you for this. And today, we are talking
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with Nicole Borgie. Did I say that right? Or did I Oh,
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yeah. That's fine. Borgie's fine. Yeah. Borgie. Okay. And we're
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gonna talk about what happened to her that set her on her
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path, and you're gonna find what she has to share
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with you amazing. So, Nicole, tell me why you
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what you do and why you do it. Well, you know, thanks
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for having me here. Glad, you know, I'm glad to speak with you, Yvonne.
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You know what? So I I really go by the the moniker or
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the kinda AKA, also known as The digital diva, and that's really
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helping my clients stand out and shine through virtual summits and
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podcasts. So it's just really giving speakers stages and
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saying, hey. Here's the way you could do it. You can market yourself and
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and and work that way. And when the curtain goes black, you can still have
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your sales. So it's really important for me to kinda coach and
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encourage people to understand this online space.
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And so, you know, I think that's 1 of the things about
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entrepreneurs is that they have this fear of standing at
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and being, you know, visible. So what made you decide to go
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in this direction? Well, you know, it's
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you you have to be visible. It's it's your business. Your business
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needs to be marketed. You have to be bit visible. If if
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you don't wanna be visible, then don't do the business. You know, it's kinda
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One and the same. Right? You you need to stand out there and really
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standing out with what you've got. And do you wanna blend in
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and just be another, you know, another McDonald's or
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what have you? You can cut and paste that if you want, but
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what about you? What makes you stand out and shine as
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as an individual or an individual business
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to say, hey. Someone will now want to be with you, be part of
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your journey, and and be part of the picture that you've painted.
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Well, I think 1 of the things that I say to people all the time
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is, you know, you have to choose to not be vanilla,
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especially if your clients are not vanilla. Right? Uh-uh.
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Yeah. And and the thing is that you're doing people a
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disservice by not standing out to show who you really are
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because you're attracting people that may not be the best
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client for you. But but what I really wanna hear is One
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was that that came on about that, you know, that made you switch
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and and decide this was the message?
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Well, you know, it's it's been for me, creativity has
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always been there. So, you know, my graphics are a little bit
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different. I don't go to networks and get everybody else's background. You
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know? It's it's I want to stand out. I know
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I'm individual, and I I grew up in that generation. Hey. The is
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me. This is how I do business, and I have to be a little bit
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different because in leadership, you kinda need to delegate to what the
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person's strong point is. And so learning that from my background is really
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to say, how can I lead from within, and how can I
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change this? So, you know, it's it's several moments like, oh
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gosh. Yeah. Okay. Finally, you know, things start to click.
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But for me, that's that's constantly an everyday thing.
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I wanna look at it. I wanna reflect. I wanna meditate or go running
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out on the trail and say, okay. You know, get everything
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detached and and look at it, from a different point
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of view. So if you're you're armchair quarterbacking on a
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Monday night, the play of the game, you're looking at how
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somebody else could do it. And, yes, you're you're you're you're defining
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and judging and understanding how the play coulda gone better. So
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if we do that for ourselves, if we grab our soda and our popcorn and
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sit on the couch and say, okay. What do I do next? Tendency is for
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that monkey mind to kick in, and you wanna give it a
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lollipop and put it in the corner. If you're out doing something totally separate
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from it, you look at it from that detachment and say, okay. I'm
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not connected to this thought a 100%.
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Maybe I should look at it from a different position. You know? It's like
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Einstein's theory of relativity. What's your experience? What's your understanding? So I
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look at The, and I go daily, what can I kinda move, change, or clean
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up just a little bit and clean that dust off that that
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thought or that experiment, and maybe make a little shift of a
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Change? Or finally at at this age, at
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51 to say, oh, you know what? This is good enough.
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And, you know, it's it's like The a webinar. You know? We're
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constructing webinars, and it's like, you know, oh, maybe this
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is just okay enough so I have my branding there. So me,
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the moments are constant. It's, you
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know, other moments are mostly in
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a a personal space, I think. Where do I want? Where do I
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belong? Those those are definitely moments,
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that happened a few years back to kinda stop
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stifling myself. Well, I think, you know, 1 of the things that,
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I like to talk about is, you know, a while ago, I did a lot
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of on productivity, and I came up with The history of productivity.
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And so, you know, there are 3 very definite phases. One was
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agricultural, One was industrial. Now we're in the informational.
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But our education is very much based in the
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industrial, to follow instructions, to do it a certain
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way, to do it a quick because they wanted good employees. They
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wanted employees that would follow instructions.
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And as entrepreneurs, that does not serve us well.
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And so you know, because we need to do it our way.
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Right? Right. And so what I have people take a look at sometimes
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is, as a kid, when was the time that you did
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something that did not fit
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that cookie cutter thing, and you were told to stop and
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do it right? Do you know? All the time. That's me as an
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adult. So that you can have a concept of how ingrained that
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is, you know, how we've been brought up not to stand out.
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Oh, no. I was told that all the time. My hair color, the way I
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dress, the way I walked, that that went from
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elementary school, the way I wore my hair. If I wore 6 1, 000 braids
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in my hair as a kid and was trying to do the beauty thing and
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put a a couple One barrettes in my hair
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or if I wore a brightly colored shirt that all the other kids
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weren't wearing. You know, it had all these colors
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and dimensions kind of like the the the picture behind me.
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It was always. It's like saying, oh, you have to get used to hearing no
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on a sales. I heard no on a daily basis, whether it was in law
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enforcement or my personal life. That was a constant. It's
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still a constant. Oh, that's a bad idea. I sit in a war room, I
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like to call it. I I use The. You know, when when
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our thoughts and ideas are coming on for businesses,
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we need to let everything out, our thoughts, our ideas. Oh, that's too crazy.
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Maybe it's just crazy enough to work. Can it work? Let's look at
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this. Let's cycle it through. Let's plan it out. It's a daily thing.
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To this day, it has always been a constant
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in my life. You know? Hey. You know? You're too old to wear your hair
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this long or or, hey. Wouldn't you like to do this? Or, hey. I'm getting
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you know, I had a friend of mine, few years back was like, I'm gonna
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get you to dress like me. Why? That's yours. I love
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you. You know, you still look like a hippie. You're just close to 80. Have
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a great time with it. That's that's your thing. It's not mine.
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But that's always been a constant in my life to this day. Hey. You don't
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fit in this tribe. We all like The soft,
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cushy, feel safe, moment,
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and, you know, I want to just have a longer conversation.
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But that it's just a constant. It's not a not constant. It for
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me. And The and I do work with clients to say, hey.
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You need to stand out just a little bit differently and
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maybe pivot so people can you catch people's eye. You
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don't have to do anything crazy. You just have to do something. You have to
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pivot a little bit. And that's One you're a creative person,
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that that happens a lot. It happens with clients. Like, I'll give them,
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you know, a commercial, and here's 1 way, way out there, and here's 1 that's
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simple. So what do you where do you wanna be? Or maybe there's
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something in the middle. So it's it's kind of pushing people to that
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edge. Well, it's also, I think, pushing them to,
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you know, take off that what I call the veneer, the, you know, the civilized
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veneer. And and and I think the thing that we we
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don't understand is by doing that,
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we attract clients that relate to us and who then trust
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us. I mean, you know and so 1 of the things that I work with
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people a lot about is what what are, like, things that you, you
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know, 4 things that you can talk about in your personal life aside from your
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business that you really like? And so for me,
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it's my dog, it's humor,
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it is weight loss, and it is my family.
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And so, you know, I bring that One. And so I find that a lot
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of the clients that I have are dog people, which is fine with me because
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I like dog people. Right? And it's so
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like you said, there's a there's a I think there's a range.
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It doesn't have to be nutso. It's kinda like a
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recipe that, you know, we could all have the same
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recipe, but it would turn out differently. Because when you're
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tasting it, I might like a little bit more of this. My oven is a
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little bit different than that. You know, whatever the you know,
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I'm in a different barometric altitude or
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whatever. And those are the thing you know, it it it can go
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from just I'm just standing out somewhat
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to I'm standing out hugely. Right? And so you
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can find The place where your clients are, but I think your clients need
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to know about you and the way you operate so
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that they can trust you. It's not a you know, wait. In the
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informational age, it's not enough just to give them information The
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information is everywhere. The relationship
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is really, really important. And the last couple of clients that I've
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signed up has said, I really trust you. I was really drawn to
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you, which is a really nice feeling. So,
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can you give us some examples of things? I mean, the 1 thing that you
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said that I really like is because I think, that we
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should do things that we do every day. And 1 of my mantras that has
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really changed my life is, am I being curious or am I
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being judgmental? You know? So it's really easy
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for me to, you know, because, you know, I I'm in a situation that maybe
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I've been in a lot One I go, don't do that. And, you know, when
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somebody says something, I'm like, don't do that. You know, and I have to stop
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myself and say, tell me more about that. Why do you wanna do
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that? Why, you know, why is this important to you? That kind of thing. So
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that's 1 of my daily things, not only in my business, but also
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in my life. So give us some more examples of how we can examine
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what we're doing, because I think you're right when you say you don't
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have to totally reinvent something. You can just tweak it
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or present it in a different way.
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Oh, a 100%. You know, it's
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a when you do move things just a little
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bit, you kinda see where you're comfortable and and
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what what can be accepted or maybe find something new. You know,
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it's like cleaning out your closet. If you reorganize, you'll
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see, maybe a dress or a shirt that you haven't seen for a while One
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then or just get rid of it and make room for new items.
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It's a great way to soulfully clean out your
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your life, let go of things, and and kinda have that detachment.
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But judgment is an important part of our
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lives, and it's become so negative in so many
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ways, but you have to analyze and look
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at Maybe you're judging because you
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know better. Maybe you're judging because it's just easy go, okay. I
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don't need a, b, or c, but d is good. And
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that's where it's curious, but, you know, if you constantly let it go
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where it's in, you know, you're blocking yourself
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from allowing so much to come into your life on an energetic level,
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you know, that that can be bad. You know? Is it is it a hateful
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thing, or are you just getting through life? You know? You obviously, you know,
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maybe drive down a different street. That's judging the traffic
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ahead of you. But, you know, saying, hey.
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This is curious, and I like how you say that. Well, why are you doing
13:11
this? What what draws you to this? And you're
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analyzing again, you're analyzing yourself, but you're
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allowing the full spectrum of the picture to come in when you judge
13:21
it that way and kinda detach and and look at
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what what is really going on in your life and someone like you that's
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strong to say, hey, from the outside. But, you know
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and when you talk about information, information's
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overwhelming. I think a great coach or a bit great strategist comes in
13:40
there and says, hey. Here's how to apply the
13:43
information. Here's how to take action. Just try doing
13:47
this. Try a few steps, see how you feel, and push through it. You know?
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Hey. Is your gut telling you, oh my gosh. Is there too much stopping you
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mentally from it, or is it just because it's something new? Or
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because you're just really looking at, like, hey. I wanna gather information
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and kinda do a trial run of this in my business and add the
14:06
strategy to it and then perform and take some metrics on
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it and analyze. And analytics are all around us.
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So take some of that thought and and say, hey. This is the process that
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I'm taking. But the other part of it is is, you know, are you taking
14:20
notes? Are you awake enough when you're taking these actions? What did
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you do good? What did you do bad? And then just reanalyzing it.
14:28
One but moving forward, I think it's the taking action is
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such an important part. Absolutely. I I mean, 1 of the
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things that I say all the time is stop practicing to practice, to practice
14:39
to be perfect, to practice The more. And I think I
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think what I like you saying is instead of
14:46
kind of using the word judgmental, you is use the word analyze or
14:50
evaluate. You know, I used to think that, you know, success
14:53
was kind of a binary thing. Yvonne either failed or you succeeded.
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What I know now is you take an action,
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Right? And you actually learn more when you fail.
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Right? Because you get a chance to take a look at it, whatever. You
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evaluate One, and then you, you know and and the
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reality is that we are shooting at a moving target.
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I mean, things are changing so fast, and that's the reason that I tell
15:21
people all the time, stop practicing. Because the thing you're trying to get perfect
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at, in 2 months, it might not even be
15:29
the right thing anymore. You know, if you've been practicing for years,
15:32
it definitely is not the right thing. And so I think you know, you
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said something that I think is really important is and I call it
15:40
situational awareness. And I thought this was such a great term. When
15:44
I when I came up with it, it was like, this is a great, you
15:47
know. So not everything works in every situation or you need to
15:50
modify it for the situation One and I'll say, if you have
15:54
a fire in an ashtray, you don't call the fire department.
15:58
You know? Excuse me. And so you have to have some awareness
16:02
of what's going on. III came to find out The
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situational awareness somebody else actually invented it, and it's
16:09
actually, a military or first responder
16:13
term. In law enforcement, in security Okay. In the military.
16:17
If you're the first responder yes. Yes. If you're going into a dangerous
16:21
situation, take a look at what's going on, but we need to do that too.
16:24
I mean, how many times have you had people that say, I'm gonna make this
16:27
huge change, but I'm in the middle of moving into a new apartment. I'm gonna
16:31
have a baby. I'm gonna do this. I'm gonna you know, I mean, it's like
16:34
it's like a recipe for you know, you're setting yourself up for failure
16:38
because there are only so many hours in the day regardless One anybody else tells
16:42
you. Right? So taking a look at I call them the 5
16:46
r's. It's like you're doing, you know, you're doing the right thing for
16:50
the right reason, the right way, at the right time, and it's right
16:53
for you. You can give me a great strategy. You can say,
16:57
Yvonne, you could do The, and it'll really make you stand
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out. Right? But if I won't do it One I hate
17:04
it, it's not gonna help me.
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No. Especially if I can't keep doing it. I, you know, I always say, what
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is it that you can do for any length of time?
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Because consistency is really important to standing out.
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Can you can you talk a little bit about
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consistency in terms of
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standing out, building visibility, credibility,
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and, you know, delivering your message? Well, yeah.
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Thank you. You know, it's it is consistency, and situational awareness is
17:37
important whether you're talking about strategy, you're talking about
17:41
danger, or you're you're talking about somebody's body language as
17:45
a healer or a soulful person or a coach. You have to understand
17:49
what is your situation. You have to have those thoughts working, and
17:52
we've turned it at at to into so so huge of a
17:56
detrimental part of our life. And I don't know why we need that to understand
18:00
that maybe we don't need The. And that takes it goes in takes me
18:04
into focus of One understand my situation.
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I understand where I'm at. I've gotta sleep this much of the day. I've gotta
18:11
get a little bit of sun. I've gotta run, and I've got clients to call
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and emails to get back to. I've got this much time to do these, and
18:18
so I what I say is triage them and see what what is the
18:22
most important that I need to get back to. Is it somebody that's responding to
18:25
me that I need to speak with right now, and what can wait?
18:29
You know? So just kind of reorganizing your list and then
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saying that that really, you know,
18:37
bring it bringing that into the action of getting it done,
18:41
of being able to focus. Are you focused, or is there every shining
18:45
object or everybody that talks to you? It it it kinda goes
18:48
into a tribal mindset. If you're listening to everything all the time from
18:52
TV and The the news, good, bad, or indifferent,
18:56
you've got too much going on. So you have to cut it down, but it's
19:00
the strategy. Once you have the strategy and the habit,
19:04
you're practicing and moving, and you go, okay. This is something I need to
19:07
change. This is something I need to keep. And and that everything's
19:11
always changing. But what happens is if you have a good foundation like a house,
19:15
it it's not gonna blow away in the wind. It's strong, and it's
19:19
rooted what you know is true. What's true? You know? Hey. I gotta
19:23
I have to hit the record button wherever Zoom's hit it today. I gotta
19:27
find that record button. That's gonna make my video
19:30
record, and I can keep it. But you know that's a foundational
19:34
thing. That's not gonna change. So these easy things that there's
19:38
change is constant and and but but
19:41
what is good? You don't always need the next best thing. You have to
19:45
understand what works for you, what tools do you need, and
19:48
then keep The. Keep that going. Well, I think that's where, you know,
19:52
for me, I come in, what's your dead reckoning? What's what's your long term
19:56
goal? Because you can make adjustments short term, but
19:59
still be headed in the right direction. And I think sometimes 1
20:03
of the things is if we are really driven,
20:07
you know, we're One high achievers, sometimes we don't give ourselves a
20:11
break. And I think we need to know, you know, when to reset.
20:15
Like, I I said to you today, I just came off a thing,
20:19
and, and so I decided that since I didn't feel like
20:23
doing anything, I would just do something that I really wanted to do. And so
20:26
we're doing The podcast interview. Awesome. I'm gonna reach out to some other pot you
20:30
know, this is gonna be a podcast day to reconnect with people. It doesn't take
20:34
too many brain cells, and I feel like I got something accomplished. And I'm gonna
20:37
play with my dog, you know, later One. I like that.
20:41
Later, I I bought my dog a a water toy. So I'm I'm really excited.
20:44
You know, it, like, spurts out water. I'm really excited to see. I have a
20:48
Labrador retriever, so I'm really excited to see. She'll probably look at it and go,
20:52
no. I'm not doing The, you know, because she has a mind of her own.
20:55
So, anyway, give me give me
21:00
give me a couple of things that you think couple
21:03
of action steps that people can actually do. I mean, I you
21:07
already gave us One, is every day as you're
21:11
going through your day, just say, you know, I I
21:15
think the way I would translate it is how can I be more me, you
21:19
know, or how can I do this my way, you know, the way that I
21:21
have to to do it? So that was One. Right. And
21:25
and be comfortable with the fact that that you're a gift.
21:29
I mean, there's nobody else on this earth like you, Do
21:33
you know? Can you give us another 1?
21:37
So, I mean, taking action for me, in order to to
21:41
get it done, whatever the it or the the goal of the day is,
21:45
I I schedule it. So if I wanna go running in the morning and go
21:48
on the trail, okay, I'm gonna get up a little bit early and go running
21:52
and then come do this Podcast. And and that's
21:55
taking The those actions. What are actionable enough that you can take
21:59
it and and and just go out there and and check it off
22:03
your list? I really think The, you know, what is it that has to
22:06
be done every day? What what what can you
22:10
take home? So for speakers or podcasters, it's
22:14
really if you're still in the head space that you
22:17
don't know don't know where to get your own stage, that's where I be
22:22
said, hey. I'm gonna create my own stage. I'll do my own summits. I'll do
22:25
the my webinars, but I'm gonna allow people to come with me and say, hey.
22:29
Come. Let's have a good time with this. You know, whether it's on Zoom or
22:33
it's still on a virtual space or virtual reality, it's it's
22:37
saying, okay. I can create my own stage, or I can work with
22:41
a group of people that have a stage and just get out there. Who do
22:45
I know? Who are 3 people that I can write down and say,
22:48
hey. What topic do I have? Pick 1. You had to pick
22:52
your avatar for and your niche for your business. Stay
22:55
with that. And then if you're still worried about launching your podcast
22:59
or getting on the stage for the 100th time, it didn't work out, well, work
23:03
what worked well? What's your main topic? And just like a
23:07
podcast, it should be part of your business. You have to talk about your
23:11
business. We talk about our business all the time, and what a better setting.
23:15
Turn on the record button. Turn on your camera.
23:18
Push play. Let it go. We have to give the insight for the
23:22
business anyway, and I talk about the pain points and this
23:26
offering a solution. So I think that's the best way, really,
23:30
is to say, what can I do that stays
23:33
in the flow to propel me through my top goal?
23:38
Hey. If I get on a podcast, just record it. Talk about simple
23:41
information that you would talk about in your business. I talk about virtual stages. We're
23:45
on a virtual stage. What a better way than to work with you and get
23:49
on a virtual stage. I'm doing what I what I preach, technically.
23:53
Right? And I'm I'm getting on another Podcast, so here's a
23:57
new One day. So I've gotten 2 things done just by having a great conversation
24:00
with you and talking about your dog. Well, if I were if I were gonna,
24:04
like, kinda bring it all together for the many things that you
24:07
said, I think 1 of the things that's so important
24:11
is and I'm gonna add a little twist of my own, is
24:15
what can I do today to be seen,
24:19
be consistent, and grow my business? And that's
24:23
not necessarily cleaning your office.
24:27
That that's doing a, you know, a podcast or reaching out to somebody
24:31
that's a good collaboration. How many people am I talking
24:34
to today? Whether it's potential clients or
24:38
whether it is, you know, what can we collaborate and do
24:42
together? And I think, you know, for me, 1 big change
24:45
that, you said The was for me is to doing
24:49
doing my workshop every month and now doing a
24:53
Podcast, you know, publishing a podcast every week. And I
24:56
think when you do that, the thing that is really important
25:00
is people get to see you visually. They get to see you. They get
25:04
to hear you. They get a sense of you
25:08
that you can't get from just a post. So this has
25:11
been fantastic. So here's the question that I
25:15
wanna ask before we end. When was the last time you
25:19
did something new for the first time?
25:23
Oh, probably a few weeks back, I guess,
25:26
just going to the the park, going to the
25:30
Roosevelt Park, and going for a hike, that was something new. I've not
25:34
been to that park. But otherwise,
25:38
yeah, it's just a daily thing. What what's new? What can I do today
25:42
that's, something a little bit different, something a little more exciting?
25:46
Well, you also have a gift for us. Right? So tell me Oh,
25:50
yes. And and you can find them in the show notes. So tell
25:53
us a little bit about that. So I have the do's and
25:57
don'ts of, virtual stages, and I
26:01
will share that with you. And people can look at that and
26:04
and get a little you know, some quick tips. So virtual stage can be a
26:08
podcast like this or a a virtual summit, anything. You
26:12
know, it's about adjusting your mic or, you know, where you
26:15
should sit or what you should look. Just simple stuff to go through, and
26:19
it'll give some great information and some quick details.
26:23
Okay. And everybody should do that because getting on a virtual stage, whether
26:27
it's yours or somebody else's, is a great way to grow
26:31
your business. And when you're doing it with somebody else, it expands
26:35
your audience. So that makes it even more powerful. But
26:39
our time is up. So let me just say,
26:43
take take the next step, guys, and subscribe and share and engage with
26:47
the podcast on social media. It's this is my way
26:51
of giving back to the community and helping you to hopefully fuel your
26:54
growth and your impact. And I want you to join me on this
26:58
journey of One small change One think about the that
27:02
how something small can be a monumental transformation.
27:05
And, you can listen to all the episodes, that
27:09
are there. So take the time to do it. One I purposely put it out
27:13
on Friday, so you have time over the weekend to listen to it.
27:17
And it's my way of being visible every Friday, so you know that you can
27:21
always find it there. And I wanna just remind you The
27:24
change is simple, but it's not always easy. And it requires
27:28
you to have a certain amount of resilience and courage One a willing a
27:32
willingness to step out of your, your comfort zone.
27:36
And, you know, my mantra, which I've said before is, I've never been
27:39
this miserable before, so I must be making a great change.
27:46
So, I don't necessarily want you to be miserable, but I do want
27:50
you to make some changes that are gonna have a big impact for you.
27:54
So, can you give us some last words of this wisdom, and
27:57
then we'll we'll take it away. Oh, just get up and do
28:01
it. Give it a try. Just get out there,
28:05
take action. I I always say,
28:08
date it before you marry it. Right?
28:13
Alright. So, everybody, this has been Nicole
28:17
Borgie, and she has told you some
28:21
great gems. I hope that you will, you know, take
28:25
her free gift and make your business grow better,
28:28
and that you'll join me next time for the One small Change, and we will
28:32
have another exciting guest for you who's gonna show you something
28:36
you can do that's gonna help your business. And until the next
28:39
time, stay curious. This is Yvonne
28:43
McCoy with The One Small Change. Bye.