The Power of Vulnerability in Business with Kirsten Ludwig
In this episode of the Better Together podcast, hosts Shawn and Kelly Sundsvold welcome Kirsten Ludwig, founder of InGoodCo, a brand consultancy that focuses on helping challenger brands redefine their industries. Kirsten shares her journey from working in-house for various fashion brands to building her own agency and ultimately starting InGoodCo. The conversation delves into the concept of challenger brands, the importance of vulnerability in business, and the balance between personal and professional life. Kirsten emphasizes the need for authenticity, the integration of brand and culture…
The skinny
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