Latest / Omni Talk Retail / Community Impact Is Good Business With Do it Best's Curtis Smith | Global DIY Summit 2026

Transcript

Community Impact Is Good Business With Do it Best's Curtis Smith | Global DIY Summit 2026 · Omni Talk Retail

• 0:00
  Hello,
• 0:00
  everyone.
• 0:00
  This
• 0:00
  is
• 0:01
  Omnitalk
• 0:01
  retail.
• 0:02
  I
• 0:02
  am
• 0:02
  Chris
• 0:03
  Walton
• 0:04
  coming
• 0:04
  to
• 0:04
  you
• 0:04
  live
• 0:05
  from
• 0:05
  the
• 0:05
  DIY
• 0:06
  Summit
• 0:06
  in
• 0:06
  Amsterdam
• 0:07
  from
• 0:07
  the
• 0:08
  Vuzion
• 0:08
  Podcast
• 0:09
  studio.
• 0:09
  And
• 0:10
  joining
• 0:10
  me
• 0:10
  now
• 0:11
  is
• 0:11
  Curtis
• 0:12
  Smith.
• 0:12
  Curtis
• 0:13
  is
• 0:13
  the
• 0:13
  executive
• 0:14
  director
• 0:14
  for
• 0:15
  Do
• 0:15
  It
• 0:15
  Best
• 0:17
  and
• 0:17
  the
• 0:17
  True
• 0:17
  Value
• 0:18
  Foundation.
• 0:18
  Curtis,
• 0:19
  welcome
• 0:19
  to
• 0:19
  omnitalk.
• 0:20
  Yeah,
• 0:20
  Chris,
• 0:20
  thanks
• 0:21
  for
• 0:21
  having
• 0:21
  me.
• 0:21
  It's
• 0:21
  great
• 0:21
  to
• 0:22
  be
• 0:22
  here.
• 0:22
  Yeah.
• 0:22
  Your
• 0:22
  back.
• 0:23
  We
• 0:23
  were
• 0:23
  kind
• 0:23
  of
• 0:23
  joking
• 0:23
  before
• 0:24
  we
• 0:24
  started
• 0:24
  even.
• 0:25
  Your
• 0:25
  background
• 0:25
  is
• 0:26
  really
• 0:26
  fascinating.
• 0:27
  Tell
• 0:27
  our
• 0:27
  audience
• 0:28
  about
• 0:28
  it
• 0:28
  and
• 0:29
  all
• 0:29
  that
• 0:29
  you
• 0:29
  oversee
• 0:30
  at
• 0:30
  the
• 0:30
  foundation
• 0:30
  as
• 0:31
  well.
• 0:31
  Yeah,
• 0:31
  I've
• 0:32
  had
• 0:32
  an
• 0:32
  interesting
• 0:32
  career
• 0:33
  path,
• 0:33
  there's
• 0:33
  no
• 0:33
  doubt
• 0:34
  about
• 0:34
  that.
• 0:35
  I
• 0:35
  work
• 0:35
  for
• 0:35
  Do
• 0:36
  It
• 0:36
  Best
• 0:36
  in
• 0:36
  True
• 0:36
  Value.
• 0:37
  I
• 0:38
  am
• 0:38
  the
• 0:38
  executive
• 0:38
  director
• 0:39
  of
• 0:39
  the
• 0:39
  foundation.
• 0:40
  I
• 0:40
  also
• 0:40
  play
• 0:40
  a
• 0:41
  little
• 0:41
  bit
• 0:41
  of
• 0:41
  a
• 0:41
  role
• 0:41
  for
• 0:42
  the
• 0:42
  communications
• 0:42
  work
• 0:43
  that
• 0:43
  we
• 0:43
  do
• 0:43
  on
• 0:44
  the
• 0:44
  corporate
• 0:44
  side,
• 0:44
  hosting
• 0:45
  a
• 0:45
  podcast
• 0:46
  with
• 0:46
  our
• 0:46
  CEO
• 0:47
  and
• 0:48
  appearing
• 0:48
  on
• 0:48
  stage
• 0:49
  occasionally,
• 0:50
  such
• 0:50
  as
• 0:50
  this
• 0:50
  conference.
• 0:51
  You
• 0:51
  could
• 0:51
  probably
• 0:51
  teach
• 0:52
  me
• 0:52
  a
• 0:52
  few
• 0:52
  things.
• 0:52
  I
• 0:53
  got
• 0:53
  to
• 0:53
  believe.
• 0:53
  I'm
• 0:54
  not.
• 0:54
  I'm
• 0:54
  not
• 0:54
  trying
• 0:54
  to
• 0:55
  say
• 0:55
  that.
• 0:55
  Not
• 0:55
  saying
• 0:55
  that.
• 0:56
  But
• 0:56
  yeah,
• 0:57
  for
• 0:57
  most
• 0:57
  of
• 0:58
  my
• 0:58
  career
• 0:58
  at
• 0:59
  this
• 0:59
  point,
• 0:59
  still,
• 1:00
  still,
• 1:00
  I
• 1:00
  can
• 1:00
  say
• 1:00
  most
• 1:01
  of
• 1:01
  my
• 1:01
  career,
• 1:02
  I
• 1:02
  was
• 1:02
  actually
• 1:02
  a
• 1:03
  television
• 1:03
  meteorologist
• 1:04
  and
• 1:05
  the
• 1:05
  chief
• 1:06
  meteorologist
• 1:06
  for
• 1:06
  the
• 1:07
  ABC
• 1:07
  station
• 1:08
  in
• 1:08
  Fort
• 1:08
  Wayne,
• 1:09
  Indiana,
• 1:10
  in
• 1:10
  the
• 1:10
  US
• 1:11
  obviously.
• 1:11
  And
• 1:13
  yeah,
• 1:13
  did
• 1:13
  the
• 1:13
  weather,
• 1:14
  forecasted
• 1:14
  the
• 1:14
  weather,
• 1:14
  talked
• 1:15
  about
• 1:15
  it
• 1:15
  on
• 1:15
  TV.
• 1:15
  I
• 1:16
  did
• 1:16
  the
• 1:16
  5,
• 1:16
  6
• 1:16
  and
• 1:17
  11
• 1:17
  o'
• 1:17
  clock
• 1:17
  news.
• 1:17
  I
• 1:18
  was
• 1:18
  there
• 1:19
  for
• 1:19
  21
• 1:20
  years
• 1:20
  in
• 1:20
  Fort
• 1:20
  Wayne
• 1:21
  doing
• 1:21
  that.
• 1:22
  Left
• 1:22
  about
• 1:22
  10
• 1:23
  years
• 1:23
  ago,
• 1:24
  worked
• 1:24
  for
• 1:25
  a
• 1:25
  health
• 1:25
  organization
• 1:26
  in
• 1:27
  Fort
• 1:27
  Wayne
• 1:27
  and
• 1:27
  got
• 1:27
  into
• 1:28
  the
• 1:28
  corporate
• 1:28
  world
• 1:28
  that
• 1:29
  way
• 1:29
  and
• 1:30
  a
• 1:30
  variety
• 1:30
  of
• 1:30
  teams.
• 1:31
  Then
• 1:31
  I
• 1:32
  was
• 1:32
  the
• 1:32
  chief
• 1:32
  marketing
• 1:33
  and
• 1:33
  communications
• 1:34
  officer
• 1:34
  for
• 1:35
  a
• 1:35
  large
• 1:35
  nonprofit
• 1:36
  in
• 1:36
  Indiana.
• 1:37
  And
• 1:37
  about
• 1:38
  a
• 1:38
  year
• 1:38
  and
• 1:38
  a
• 1:38
  half
• 1:38
  ago,
• 1:38
  maybe
• 1:39
  about
• 1:39
  20
• 1:39
  months
• 1:40
  ago
• 1:40
  now,
• 1:41
  joined
• 1:41
  Do
• 1:41
  It
• 1:41
  Best
• 1:42
  as
• 1:42
  the
• 1:42
  executive
• 1:43
  director
• 1:43
  of
• 1:43
  the
• 1:43
  foundation.
• 1:44
  Got
• 1:44
  it.
• 1:44
  Okay.
• 1:45
  And
• 1:45
  so
• 1:45
  a
• 1:45
  key
• 1:45
  piece
• 1:46
  of
• 1:46
  that,
• 1:46
  especially
• 1:46
  in
• 1:46
  your
• 1:46
  title
• 1:47
  two,
• 1:47
  is
• 1:47
  it's
• 1:47
  Do
• 1:47
  It
• 1:48
  Best
• 1:48
  and
• 1:48
  the
• 1:48
  True
• 1:49
  Value
• 1:49
  Foundation.
• 1:49
  Right.
• 1:50
  Because
• 1:50
  there
• 1:50
  was
• 1:50
  a
• 1:50
  big,
• 1:51
  you
• 1:51
  know,
• 1:52
  was
• 1:52
  it
• 1:52
  acquisition
• 1:53
  that
• 1:53
  took
• 1:53
  place.
• 1:53
  Right.
• 1:53
  Tell
• 1:54
  us
• 1:54
  about.
• 1:54
  Tell
• 1:54
  the
• 1:54
  audience
• 1:54
  about
• 1:55
  that.
• 1:55
  Yeah.
• 1:55
  So
• 1:55
  I
• 1:56
  joined
• 1:56
  the
• 1:56
  company
• 1:57
  in
• 1:57
  October
• 1:57
  of
• 1:58
  24.
• 1:59
  One
• 1:59
  month
• 2:00
  later,
• 2:01
  do
• 2:01
  It
• 2:01
  Best,
• 2:01
  Acquire
• 2:02
  True
• 2:02
  Value
• 2:03
  out
• 2:03
  of
• 2:03
  bankruptcy.
• 2:04
  Wow.
• 2:04
  Did
• 2:04
  you
• 2:05
  know
• 2:05
  going
• 2:05
  in
• 2:05
  at
• 2:05
  all?
• 2:06
  Well,
• 2:06
  I
• 2:06
  had
• 2:06
  an
• 2:06
  idea.
• 2:07
  He
• 2:07
  had
• 2:07
  an
• 2:07
  idea.
• 2:09
  The
• 2:10
  gentleman
• 2:11
  who
• 2:11
  had
• 2:11
  been
• 2:11
  running
• 2:11
  the
• 2:12
  foundation
• 2:12
  as
• 2:12
  the
• 2:12
  executive
• 2:13
  director
• 2:14
  had
• 2:14
  been
• 2:14
  a
• 2:15
  member
• 2:15
  of
• 2:15
  the
• 2:15
  communications
• 2:16
  team
• 2:16
  for
• 2:16
  a
• 2:16
  long
• 2:17
  time.
• 2:17
  They
• 2:17
  asked
• 2:18
  him
• 2:18
  to
• 2:18
  step
• 2:18
  back
• 2:18
  into
• 2:19
  the
• 2:19
  communications
• 2:20
  role
• 2:20
  on
• 2:20
  the
• 2:20
  True
• 2:20
  Value
• 2:21
  side.
• 2:21
  So
• 2:22
  that
• 2:22
  was
• 2:22
  why
• 2:22
  my
• 2:23
  position
• 2:23
  became
• 2:23
  available.
• 2:24
  So
• 2:24
  I
• 2:24
  knew
• 2:25
  something
• 2:25
  was
• 2:25
  happening.
• 2:26
  And
• 2:26
  it
• 2:26
  happened
• 2:26
  very
• 2:27
  quickly
• 2:27
  once
• 2:27
  I
• 2:27
  started.
• 2:28
  Could
• 2:28
  read
• 2:28
  the
• 2:28
  tea
• 2:29
  leaves.
• 2:29
  Yeah,
• 2:29
  yeah,
• 2:29
  exactly.
• 2:29
  So
• 2:30
  Do
• 2:30
  It
• 2:30
  Best,
• 2:30
  Acquire
• 2:31
  True
• 2:31
  Value,
• 2:31
  became
• 2:32
  One
• 2:32
  organization.
• 2:32
  And
• 2:33
  that
• 2:33
  process
• 2:33
  continues
• 2:34
  today,
• 2:35
  really
• 2:35
  turning
• 2:35
  into
• 2:36
  one
• 2:36
  very
• 2:36
  large
• 2:37
  organization
• 2:37
  with
• 2:38
  about
• 2:38
  9,000
• 2:38
  locations
• 2:39
  around
• 2:39
  the
• 2:39
  world,
• 2:40
  all
• 2:40
  50
• 2:40
  states,
• 2:41
  60
• 2:41
  countries.
• 2:42
  And
• 2:42
  then
• 2:43
  the
• 2:43
  foundation
• 2:44
  followed
• 2:44
  suit
• 2:44
  by
• 2:45
  acquiring
• 2:45
  the
• 2:45
  True
• 2:46
  Value
• 2:46
  foundation
• 2:47
  about
• 2:47
  a
• 2:48
  year
• 2:48
  later.
• 2:48
  So
• 2:48
  it
• 2:48
  was
• 2:48
  around
• 2:49
  January
• 2:49
  of
• 2:49
  this
• 2:50
  year
• 2:50
  that
• 2:50
  we
• 2:50
  got
• 2:50
  the
• 2:50
  paperwork
• 2:51
  all
• 2:51
  finalized
• 2:52
  and
• 2:52
  we
• 2:52
  truly
• 2:52
  became
• 2:53
  one
• 2:53
  foundation.
• 2:54
  So
• 2:54
  what
• 2:54
  does
• 2:54
  that
• 2:54
  process
• 2:55
  look
• 2:55
  like
• 2:55
  in
• 2:55
  terms
• 2:56
  of,
• 2:56
  and
• 2:56
  maybe
• 2:56
  even
• 2:57
  step
• 2:57
  back
• 2:57
  to,
• 2:57
  in
• 2:57
  terms
• 2:58
  of,
• 2:58
  like,
• 2:58
  what
• 2:58
  is
• 2:58
  the
• 2:58
  mission
• 2:59
  of
• 2:59
  the
• 2:59
  foundation?
• 2:59
  Let's
• 3:00
  start
• 3:00
  there.
• 3:00
  And
• 3:00
  then
• 3:00
  what
• 3:00
  does
• 3:00
  it
• 3:01
  look
• 3:01
  like,
• 3:01
  like,
• 3:01
  when
• 3:01
  you're
• 3:01
  taking
• 3:02
  two
• 3:02
  separate
• 3:03
  entities
• 3:03
  with
• 3:04
  two
• 3:04
  different
• 3:04
  foundations
• 3:05
  with
• 3:05
  two
• 3:05
  different
• 3:06
  missions
• 3:06
  and
• 3:07
  trying
• 3:07
  to
• 3:07
  merge
• 3:08
  those
• 3:08
  together?
• 3:08
  That's
• 3:09
  a
• 3:09
  question
• 3:09
  I've
• 3:10
  never
• 3:10
  thought
• 3:10
  about
• 3:10
  or
• 3:10
  asked
• 3:11
  anyone
• 3:11
  to
• 3:11
  this
• 3:11
  point.
• 3:12
  Yeah.
• 3:12
  So
• 3:13
  very
• 3:13
  complicated
• 3:14
  is
• 3:15
  how
• 3:15
  that
• 3:15
  looks.
• 3:17
  The
• 3:17
  mission,
• 3:17
  though,
• 3:18
  Let
• 3:18
  me
• 3:18
  start
• 3:18
  with
• 3:18
  your
• 3:19
  first
• 3:19
  question.
• 3:19
  The
• 3:19
  mission
• 3:20
  of
• 3:20
  who
• 3:20
  we
• 3:21
  are
• 3:21
  as
• 3:21
  a
• 3:22
  foundation
• 3:22
  is
• 3:23
  to
• 3:23
  build
• 3:24
  the
• 3:24
  best
• 3:24
  communities.
• 3:24
  We
• 3:25
  want
• 3:25
  to
• 3:25
  invest
• 3:25
  into
• 3:26
  nonprofits
• 3:27
  and
• 3:27
  people
• 3:27
  doing
• 3:27
  great
• 3:27
  work
• 3:29
  in
• 3:29
  Fort
• 3:29
  Wayne,
• 3:30
  where
• 3:30
  we
• 3:30
  are,
• 3:30
  but
• 3:30
  all
• 3:31
  over
• 3:31
  the
• 3:31
  country
• 3:31
  and
• 3:31
  eventually
• 3:32
  all
• 3:32
  over
• 3:32
  the
• 3:32
  world.
• 3:33
  So
• 3:33
  right
• 3:33
  now
• 3:33
  we
• 3:33
  have
• 3:34
  supported
• 3:34
  more
• 3:35
  than
• 3:35
  150
• 3:36
  organizations
• 3:37
  in
• 3:37
  our
• 3:37
  existence
• 3:38
  all
• 3:38
  over
• 3:38
  the
• 3:38
  United
• 3:39
  States.
• 3:39
  We've
• 3:39
  given
• 3:39
  away
• 3:40
  millions
• 3:40
  of
• 3:40
  dollars
• 3:41
  of
• 3:41
  money,
• 3:42
  and
• 3:42
  I
• 3:42
  hope
• 3:43
  to
• 3:43
  expand
• 3:43
  that
• 3:43
  out
• 3:44
  to
• 3:44
  international
• 3:44
  markets
• 3:45
  as
• 3:45
  well.
• 3:45
  And
• 3:46
  I
• 3:46
  think
• 3:46
  part
• 3:46
  of
• 3:46
  the
• 3:47
  combination
• 3:47
  of
• 3:48
  do
• 3:48
  it
• 3:48
  Best
• 3:48
  in
• 3:48
  True
• 3:48
  Value
• 3:49
  and
• 3:49
  the
• 3:49
  scale
• 3:49
  and
• 3:50
  the
• 3:50
  size
• 3:50
  and
• 3:50
  the
• 3:50
  scope
• 3:51
  that
• 3:52
  we've
• 3:52
  really
• 3:52
  gained
• 3:53
  through
• 3:53
  this
• 3:53
  acquisition
• 3:54
  allows
• 3:55
  us
• 3:55
  to
• 3:55
  have
• 3:55
  more
• 3:55
  of
• 3:55
  an
• 3:56
  impact
• 3:56
  in
• 3:57
  markets
• 3:57
  all
• 3:57
  over
• 3:58
  the
• 3:58
  globe.
• 3:59
  I
• 3:59
  think
• 3:59
  that
• 4:00
  has
• 4:00
  been
• 4:01
  a
• 4:01
  very
• 4:01
  complicated
• 4:02
  process
• 4:03
  merging
• 4:03
  the
• 4:03
  two
• 4:04
  organizations
• 4:04
  into
• 4:05
  one.
• 4:05
  But
• 4:05
  I
• 4:05
  also
• 4:06
  start.
• 4:06
  I
• 4:06
  think
• 4:06
  that
• 4:07
  it's
• 4:07
  starting
• 4:07
  to
• 4:07
  go
• 4:07
  well
• 4:08
  now
• 4:08
  and
• 4:09
  really
• 4:09
  picking
• 4:09
  up
• 4:09
  some
• 4:10
  steam.
• 4:10
  And
• 4:10
  we
• 4:10
  really
• 4:11
  are
• 4:11
  getting
• 4:11
  the
• 4:11
  symmetry
• 4:12
  that
• 4:12
  we
• 4:12
  need
• 4:12
  between
• 4:13
  the
• 4:13
  two
• 4:13
  and
• 4:13
  truly
• 4:14
  becoming
• 4:14
  one
• 4:15
  organization
• 4:16
  on
• 4:16
  the
• 4:16
  corporate
• 4:17
  side.
• 4:17
  And
• 4:17
  that
• 4:17
  allows
• 4:18
  us
• 4:18
  to
• 4:18
  do
• 4:18
  the
• 4:18
  same
• 4:18
  on
• 4:19
  the
• 4:19
  foundation
• 4:19
  side.
• 4:20
  Got
• 4:20
  it,
• 4:20
  Got
• 4:20
  it.
• 4:20
  So
• 4:21
  you
• 4:21
  mentioned
• 4:21
  that
• 4:21
  it's
• 4:21
  international
• 4:22
  as
• 4:22
  well
• 4:22
  as
• 4:22
  a
• 4:22
  US
• 4:23
  Initiative.
• 4:24
  How
• 4:24
  are
• 4:24
  the
• 4:24
  priorities
• 4:25
  different
• 4:25
  when
• 4:26
  you
• 4:26
  look
• 4:26
  at
• 4:26
  international
• 4:27
  versus
• 4:27
  back
• 4:27
  home?
• 4:28
  Yeah,
• 4:28
  to
• 4:28
  be
• 4:29
  completely
• 4:29
  honest,
• 4:29
  I'm
• 4:29
  not
• 4:30
  sure
• 4:30
  yet.
• 4:30
  Not
• 4:30
  sure
• 4:30
  yet.
• 4:31
  Really?
• 4:31
  We
• 4:31
  haven't
• 4:31
  taken
• 4:32
  that
• 4:32
  step
• 4:32
  on
• 4:32
  the
• 4:32
  foundation
• 4:33
  side.
• 4:33
  We've
• 4:33
  not
• 4:33
  taken
• 4:34
  that
• 4:34
  step.
• 4:34
  We
• 4:34
  have
• 4:35
  retailers
• 4:35
  and
• 4:36
  members
• 4:36
  on
• 4:36
  the
• 4:36
  corporate
• 4:36
  side
• 4:37
  in
• 4:37
  60
• 4:37
  countries,
• 4:38
  but
• 4:39
  our
• 4:39
  focus
• 4:39
  on
• 4:39
  the
• 4:39
  foundation
• 4:40
  side
• 4:40
  has
• 4:40
  been
• 4:41
  primarily
• 4:41
  the
• 4:41
  US
• 4:42
  So
• 4:42
  I'm
• 4:42
  actually
• 4:43
  not
• 4:43
  sure.
• 4:43
  But
• 4:44
  I'll
• 4:44
  tell
• 4:44
  you
• 4:44
  this,
• 4:44
  I
• 4:45
  respect
• 4:45
  that
• 4:45
  answer.
• 4:46
  I
• 4:46
  don't
• 4:46
  hear
• 4:46
  that
• 4:46
  very
• 4:46
  often,
• 4:47
  and
• 4:47
  I
• 4:47
  respect
• 4:47
  that
• 4:47
  because
• 4:48
  it
• 4:48
  shows
• 4:48
  me.
• 4:48
  That
• 4:48
  you're
• 4:48
  thinking,
• 4:49
  yeah,
• 4:49
  I
• 4:50
  truly,
• 4:50
  I'm
• 4:51
  not
• 4:51
  going
• 4:51
  to
• 4:51
  lie
• 4:51
  to
• 4:51
  you,
• 4:52
  I
• 4:52
  don't
• 4:52
  have
• 4:52
  a
• 4:52
  well
• 4:52
  formed
• 4:53
  Answer
• 4:53
  on
• 4:53
  that,
• 4:53
  because
• 4:54
  we
• 4:54
  don't
• 4:54
  have
• 4:54
  a
• 4:54
  well
• 4:54
  formed
• 4:55
  plan
• 4:55
  yet.
• 4:55
  But
• 4:55
  I
• 4:55
  will
• 4:56
  say
• 4:56
  this
• 4:57
  because
• 4:57
  I
• 4:57
  visited
• 4:58
  a
• 4:58
  number
• 4:58
  of
• 4:58
  different
• 4:58
  countries.
• 4:59
  I've
• 4:59
  been
• 4:59
  to
• 4:59
  Europe
• 5:00
  several
• 5:00
  times
• 5:00
  now.
• 5:02
  I'm
• 5:03
  always
• 5:03
  struck
• 5:04
  by
• 5:04
  how
• 5:04
  similar
• 5:05
  we
• 5:05
  all
• 5:05
  are.
• 5:06
  I
• 5:06
  think
• 5:06
  if
• 5:07
  you
• 5:07
  listen
• 5:07
  to
• 5:08
  a
• 5:09
  lot
• 5:09
  of
• 5:09
  voices
• 5:09
  out
• 5:09
  there,
• 5:10
  there's
• 5:11
  a
• 5:11
  lot
• 5:11
  that
• 5:11
  can
• 5:11
  divide
• 5:12
  us.
• 5:12
  There's
• 5:12
  a
• 5:12
  lot
• 5:13
  that
• 5:13
  makes
• 5:13
  it
• 5:13
  sound
• 5:13
  like
• 5:14
  people
• 5:14
  are
• 5:14
  wildly
• 5:15
  different,
• 5:15
  even
• 5:15
  across
• 5:15
  the
• 5:16
  street,
• 5:16
  much
• 5:16
  less
• 5:16
  around
• 5:17
  the
• 5:17
  country,
• 5:18
  much
• 5:18
  less
• 5:19
  around
• 5:19
  the
• 5:19
  world.
• 5:20
  But
• 5:20
  I
• 5:21
  look
• 5:21
  at
• 5:21
  it
• 5:21
  the
• 5:21
  other
• 5:21
  way.
• 5:22
  I
• 5:22
  find
• 5:23
  people
• 5:23
  to
• 5:23
  be
• 5:23
  remarkably
• 5:24
  similar
• 5:25
  no
• 5:25
  matter
• 5:25
  where
• 5:25
  I
• 5:25
  go.
• 5:26
  And
• 5:26
  I
• 5:26
  think
• 5:26
  a
• 5:27
  lot
• 5:27
  of
• 5:27
  the
• 5:27
  same.
• 5:28
  Homelessness,
• 5:29
  food
• 5:30
  insecurity,
• 5:31
  need
• 5:32
  for
• 5:32
  clothing,
• 5:32
  need
• 5:33
  for
• 5:33
  good
• 5:33
  education,
• 5:34
  need
• 5:34
  for
• 5:34
  physical
• 5:35
  and
• 5:35
  mental
• 5:35
  health.
• 5:37
  I
• 5:37
  think
• 5:37
  those
• 5:37
  are
• 5:37
  the
• 5:38
  things
• 5:38
  we've
• 5:38
  been
• 5:38
  making
• 5:39
  a
• 5:39
  priority
• 5:39
  in
• 5:39
  the
• 5:40
  US
• 5:40
  And
• 5:41
  I
• 5:41
  think
• 5:41
  those
• 5:41
  are
• 5:41
  the
• 5:41
  things
• 5:42
  that
• 5:42
  are
• 5:42
  probably
• 5:42
  largely
• 5:43
  a
• 5:43
  priority
• 5:43
  around
• 5:44
  the
• 5:44
  globe.
• 5:44
  That's
• 5:45
  a
• 5:45
  really
• 5:45
  good
• 5:45
  point,
• 5:45
  especially
• 5:46
  when
• 5:46
  you
• 5:46
  start
• 5:46
  talking
• 5:46
  about
• 5:46
  philanthropy.
• 5:48
  The
• 5:49
  philanthropic
• 5:50
  side
• 5:50
  of
• 5:50
  how
• 5:51
  societies
• 5:51
  think
• 5:52
  tends
• 5:52
  to
• 5:52
  congeal
• 5:53
  towards
• 5:53
  the
• 5:54
  middle,
• 5:54
  right?
• 5:54
  Yeah,
• 5:55
  I
• 5:55
  would
• 5:55
  think
• 5:55
  so.
• 5:55
  And
• 5:56
  I
• 5:56
  would
• 5:56
  think
• 5:56
  at
• 5:57
  the
• 5:57
  end
• 5:57
  of
• 5:57
  the
• 5:57
  day,
• 5:57
  we're
• 5:57
  all
• 5:57
  humans.
• 5:58
  And
• 5:58
  I
• 5:59
  just
• 5:59
  tend
• 5:59
  to.
• 6:00
  I
• 6:00
  tend
• 6:00
  to
• 6:00
  see
• 6:00
  us
• 6:01
  more
• 6:01
  through
• 6:01
  what
• 6:02
  our
• 6:03
  shared
• 6:03
  experiences
• 6:04
  are,
• 6:04
  what
• 6:05
  our
• 6:05
  shared
• 6:05
  struggles
• 6:06
  are,
• 6:06
  rather
• 6:07
  than
• 6:07
  what
• 6:07
  makes
• 6:08
  us
• 6:08
  different.
• 6:08
  So
• 6:09
  we
• 6:09
  speak
• 6:09
  a
• 6:09
  different
• 6:09
  language,
• 6:10
  so
• 6:11
  you
• 6:11
  have
• 6:11
  a
• 6:11
  different
• 6:11
  climate,
• 6:12
  so
• 6:13
  your
• 6:13
  business
• 6:13
  environment
• 6:14
  is
• 6:14
  slightly
• 6:14
  different
• 6:15
  that
• 6:17
  minute
• 6:18
  in
• 6:18
  comparison
• 6:18
  to
• 6:19
  what
• 6:19
  makes
• 6:19
  us
• 6:19
  similar.
• 6:20
  We,
• 6:21
  every
• 6:21
  day
• 6:21
  we
• 6:21
  wake
• 6:21
  up
• 6:21
  and
• 6:22
  we're
• 6:22
  hungry
• 6:22
  and
• 6:23
  we
• 6:23
  want
• 6:23
  to
• 6:23
  be
• 6:24
  productive
• 6:24
  and
• 6:24
  we
• 6:24
  want
• 6:25
  to
• 6:25
  go
• 6:25
  to
• 6:25
  work
• 6:25
  and
• 6:26
  we
• 6:26
  have
• 6:26
  a
• 6:26
  family
• 6:26
  that
• 6:27
  we
• 6:27
  love.
• 6:27
  And
• 6:27
  at
• 6:28
  the
• 6:28
  end
• 6:28
  of
• 6:28
  the
• 6:28
  day,
• 6:28
  we
• 6:29
  need
• 6:29
  sleep.
• 6:29
  There's
• 6:30
  a
• 6:30
  lot
• 6:30
  that
• 6:30
  unites
• 6:31
  us,
• 6:31
  no
• 6:31
  matter
• 6:32
  what
• 6:32
  our
• 6:32
  lines
• 6:33
  of
• 6:33
  geography
• 6:34
  are.
• 6:34
  Yeah,
• 6:34
  yeah.
• 6:34
  And
• 6:35
  then
• 6:35
  it's
• 6:35
  just
• 6:35
  about
• 6:35
  activating
• 6:36
  it
• 6:36
  in
• 6:36
  the
• 6:36
  right
• 6:37
  way.
• 6:37
  And
• 6:37
  that,
• 6:37
  to
• 6:37
  your
• 6:37
  point,
• 6:38
  is
• 6:38
  what
• 6:38
  you
• 6:38
  still
• 6:38
  want
• 6:38
  time
• 6:39
  to
• 6:39
  figure
• 6:39
  out
• 6:39
  because
• 6:39
  you're
• 6:39
  only,
• 6:40
  what,
• 6:40
  less
• 6:40
  than
• 6:41
  two
• 6:41
  years
• 6:41
  roughly,
• 6:42
  in
• 6:42
  the
• 6:42
  role
• 6:42
  you
• 6:42
  said?
• 6:42
  Absolutely,
• 6:43
  yeah.
• 6:44
  November
• 6:44
  of
• 6:44
  October
• 6:45
  of
• 6:45
  24
• 6:46
  is
• 6:46
  when
• 6:46
  I
• 6:46
  started,
• 6:46
  but
• 6:47
  not
• 6:47
  quite,
• 6:47
  not
• 6:48
  even
• 6:48
  two
• 6:48
  years.
• 6:49
  And
• 6:49
  figuring
• 6:50
  it
• 6:50
  out,
• 6:50
  even
• 6:50
  in
• 6:50
  the
• 6:51
  US
• 6:51
  is
• 6:51
  a
• 6:51
  challenge,
• 6:52
  and
• 6:52
  figuring
• 6:52
  out
• 6:53
  the
• 6:53
  best
• 6:53
  ways
• 6:54
  to
• 6:54
  do
• 6:54
  it
• 6:54
  and
• 6:55
  the
• 6:55
  best
• 6:55
  partners
• 6:56
  to
• 6:56
  utilize
• 6:57
  to
• 6:57
  do
• 6:57
  it.
• 6:58
  So
• 6:58
  in
• 6:59
  Fort
• 6:59
  Wayne,
• 7:00
  every
• 7:00
  quarter
• 7:01
  we're
• 7:01
  giving
• 7:01
  away
• 7:02
  money,
• 7:02
  and
• 7:02
  we
• 7:03
  usually
• 7:03
  give
• 7:03
  money
• 7:04
  away
• 7:04
  to
• 7:04
  about
• 7:04
  six,
• 7:05
  seven
• 7:05
  organizations,
• 7:06
  partnering
• 7:06
  with
• 7:06
  them
• 7:07
  to
• 7:07
  do
• 7:07
  great
• 7:07
  work
• 7:08
  in
• 7:08
  the
• 7:08
  community.
• 7:09
  Okay.
• 7:09
  But
• 7:10
  on
• 7:10
  average,
• 7:11
  through
• 7:11
  my
• 7:11
  year
• 7:12
  and
• 7:12
  a
• 7:12
  half
• 7:12
  or
• 7:12
  so,
• 7:13
  every
• 7:13
  quarter,
• 7:14
  while
• 7:14
  we're
• 7:14
  saying
• 7:14
  yes
• 7:15
  to
• 7:15
  six,
• 7:15
  seven,
• 7:15
  maybe
• 7:16
  eight
• 7:16
  organizations,
• 7:17
  we
• 7:18
  are
• 7:18
  being
• 7:19
  requested
• 7:20
  by
• 7:20
  76
• 7:21
  organizations.
• 7:22
  So
• 7:22
  we're
• 7:23
  saying
• 7:23
  no
• 7:23
  to
• 7:23
  more
• 7:23
  than
• 7:23
  90%
• 7:24
  of
• 7:24
  the
• 7:24
  partners,
• 7:25
  I
• 7:25
  think
• 7:25
  the
• 7:26
  vast
• 7:26
  majority
• 7:26
  of
• 7:26
  them
• 7:27
  do
• 7:27
  great
• 7:27
  work.
• 7:27
  I
• 7:28
  would
• 7:28
  love
• 7:28
  to
• 7:28
  partner
• 7:28
  with
• 7:29
  them.
• 7:29
  Resources
• 7:30
  are
• 7:30
  limited.
• 7:30
  You've
• 7:31
  got
• 7:31
  to
• 7:31
  be
• 7:31
  very
• 7:31
  selective.
• 7:32
  So
• 7:32
  just
• 7:32
  figuring
• 7:33
  it
• 7:33
  out
• 7:33
  in
• 7:33
  our
• 7:33
  current
• 7:34
  landscape
• 7:35
  is
• 7:35
  quite
• 7:35
  a
• 7:35
  task
• 7:36
  before
• 7:36
  we
• 7:36
  even
• 7:36
  broaden
• 7:37
  it
• 7:37
  out
• 7:37
  to
• 7:37
  the
• 7:37
  rest
• 7:37
  of
• 7:38
  the
• 7:38
  world.
• 7:38
  Right.
• 7:38
  You
• 7:38
  have
• 7:38
  to
• 7:38
  be
• 7:39
  planful.
• 7:39
  You
• 7:39
  have
• 7:39
  to
• 7:39
  make
• 7:39
  choices.
• 7:40
  That's
• 7:41
  always
• 7:41
  the
• 7:41
  way
• 7:41
  it
• 7:41
  works.
• 7:41
  Absolutely.
• 7:42
  So
• 7:42
  what
• 7:42
  brings
• 7:42
  you
• 7:43
  to
• 7:43
  that
• 7:43
  point?
• 7:43
  What
• 7:43
  brings
• 7:44
  you
• 7:44
  to
• 7:44
  the
• 7:44
  DIY
• 7:44
  Summit?
• 7:45
  You
• 7:45
  bet.
• 7:46
  Is
• 7:46
  this
• 7:46
  your
• 7:46
  first
• 7:46
  time
• 7:47
  here?
• 7:47
  It
• 7:47
  is.
• 7:47
  It's
• 7:48
  our
• 7:48
  first
• 7:48
  time
• 7:48
  here.
• 7:49
  For
• 7:49
  me
• 7:49
  personally,
• 7:50
  it's
• 7:50
  our
• 7:50
  first
• 7:50
  time
• 7:50
  here
• 7:51
  as
• 7:51
  a
• 7:51
  company.
• 7:51
  Really?
• 7:52
  Yeah.
• 7:52
  It
• 7:53
  was
• 7:53
  the
• 7:53
  acquisition
• 7:54
  of
• 7:54
  True
• 7:54
  value.
• 7:54
  So
• 7:55
  our
• 7:55
  CEO,
• 7:55
  Dan
• 7:56
  Starr,
• 7:56
  has
• 7:56
  been
• 7:56
  the
• 7:57
  CEO
• 7:57
  of
• 7:57
  Do
• 7:57
  It
• 7:57
  Best
• 7:58
  since
• 7:58
  January
• 7:58
  of
• 7:59
  2016,
• 7:59
  so
• 8:00
  more
• 8:00
  than
• 8:00
  10
• 8:00
  years
• 8:00
  now.
• 8:01
  But
• 8:02
  it
• 8:02
  was
• 8:02
  that
• 8:03
  acquisition
• 8:03
  of
• 8:03
  True
• 8:04
  Value
• 8:04
  that
• 8:04
  really
• 8:05
  broadened
• 8:05
  the
• 8:05
  scope
• 8:05
  of
• 8:06
  Do
• 8:06
  It
• 8:06
  Best.
• 8:06
  We
• 8:06
  had
• 8:07
  about
• 8:07
  4,500
• 8:08
  locations.
• 8:09
  That
• 8:09
  number
• 8:10
  literally
• 8:10
  doubled
• 8:11
  overnight
• 8:11
  when
• 8:11
  we
• 8:12
  acquired
• 8:12
  True
• 8:12
  Value.
• 8:13
  And
• 8:13
  it
• 8:13
  took
• 8:14
  US
• 8:14
  over
• 8:14
  the
• 8:14
  5
• 8:15
  to
• 8:15
  6
• 8:15
  billion
• 8:16
  dollars
• 8:16
  rang.
• 8:17
  So
• 8:17
  we're
• 8:17
  a
• 8:17
  fairly
• 8:18
  large
• 8:18
  company
• 8:18
  now.
• 8:19
  Big
• 8:19
  size
• 8:19
  company.
• 8:19
  And
• 8:20
  the
• 8:20
  size,
• 8:20
  the
• 8:21
  scale,
• 8:21
  the
• 8:21
  scope
• 8:22
  has
• 8:22
  expanded
• 8:23
  so
• 8:23
  rapidly
• 8:24
  overnight
• 8:26
  that
• 8:26
  Dan
• 8:26
  has
• 8:26
  become
• 8:27
  a
• 8:27
  much
• 8:27
  more
• 8:28
  important
• 8:28
  leader,
• 8:28
  I
• 8:29
  think,
• 8:29
  on
• 8:29
  a
• 8:29
  world
• 8:29
  scale.
• 8:31
  He
• 8:31
  got
• 8:31
  this
• 8:31
  invite
• 8:32
  to
• 8:32
  be
• 8:32
  here
• 8:32
  and
• 8:33
  asked
• 8:33
  me
• 8:33
  to
• 8:34
  come
• 8:34
  with
• 8:34
  him.
• 8:34
  Thought
• 8:34
  it
• 8:35
  would
• 8:35
  be
• 8:35
  a
• 8:35
  good
• 8:35
  opportunity
• 8:35
  for
• 8:36
  the
• 8:36
  two
• 8:36
  of
• 8:36
  us
• 8:36
  to
• 8:36
  share
• 8:37
  our
• 8:37
  story,
• 8:37
  but
• 8:37
  also
• 8:38
  to
• 8:38
  learn
• 8:38
  a
• 8:38
  little
• 8:38
  bit
• 8:38
  more
• 8:39
  about
• 8:39
  what
• 8:39
  DIY
• 8:40
  looks
• 8:40
  like
• 8:41
  here,
• 8:41
  what
• 8:41
  hardware
• 8:42
  looks
• 8:42
  like
• 8:42
  in
• 8:42
  Europe,
• 8:43
  and
• 8:43
  from
• 8:44
  a
• 8:44
  foundation
• 8:44
  perspective,
• 8:45
  get
• 8:45
  an
• 8:45
  idea
• 8:46
  of
• 8:46
  what
• 8:46
  the
• 8:46
  population
• 8:46
  looks
• 8:47
  like
• 8:47
  here
• 8:47
  and
• 8:47
  how
• 8:48
  best
• 8:48
  to
• 8:48
  serve
• 8:48
  them.
• 8:48
  Got
• 8:49
  it,
• 8:49
  Got
• 8:49
  it.
• 8:49
  Okay.
• 8:50
  Well,
• 8:50
  so
• 8:50
  the
• 8:50
  theme
• 8:50
  of
• 8:51
  the
• 8:51
  DIY
• 8:51
  Summit
• 8:52
  is
• 8:52
  accelerating
• 8:53
  in
• 8:53
  a
• 8:53
  new
• 8:54
  global
• 8:54
  reality.
• 8:54
  That's
• 8:55
  the
• 8:55
  theme.
• 8:55
  Accelerating
• 8:56
  in
• 8:56
  a
• 8:56
  new
• 8:56
  global
• 8:56
  reality.
• 8:57
  Yeah.
• 8:57
  And
• 8:57
  for
• 8:58
  most
• 8:58
  executives
• 8:58
  in
• 8:58
  the
• 8:58
  room,
• 8:59
  you
• 8:59
  know,
• 8:59
  that
• 8:59
  means
• 8:59
  things
• 8:59
  like
• 9:00
  technology.
• 9:01
  How
• 9:01
  do
• 9:01
  you
• 9:01
  gain
• 9:01
  market
• 9:01
  share?
• 9:02
  How
• 9:02
  do
• 9:02
  you
• 9:02
  improve
• 9:02
  your
• 9:02
  efficiency?
• 9:03
  I'm
• 9:04
  curious,
• 9:04
  though,
• 9:04
  from
• 9:04
  your
• 9:05
  perspective,
• 9:05
  leading
• 9:06
  a
• 9:06
  foundation,
• 9:07
  what
• 9:07
  does
• 9:07
  that
• 9:08
  theme
• 9:08
  mean
• 9:09
  for
• 9:09
  you?
• 9:10
  Or
• 9:10
  is
• 9:10
  it
• 9:10
  the
• 9:10
  same?
• 9:12
  I
• 9:12
  would
• 9:12
  say
• 9:12
  it's
• 9:12
  largely
• 9:13
  the
• 9:13
  same.
• 9:13
  For
• 9:14
  me.
• 9:14
  It's.
• 9:14
  It's.
• 9:14
  It
• 9:15
  is
• 9:15
  still,
• 9:16
  I
• 9:16
  would
• 9:16
  say
• 9:16
  it
• 9:16
  maybe
• 9:17
  is
• 9:17
  one
• 9:17
  step
• 9:18
  more
• 9:18
  basic
• 9:19
  than
• 9:19
  focusing
• 9:20
  on
• 9:20
  AI
• 9:21
  and
• 9:21
  technology
• 9:21
  and
• 9:22
  a
• 9:22
  lot
• 9:22
  of
• 9:22
  the
• 9:22
  things,
• 9:22
  Efficiency.
• 9:24
  As
• 9:24
  a
• 9:24
  foundation,
• 9:25
  we
• 9:25
  want
• 9:25
  to
• 9:25
  be
• 9:26
  using
• 9:26
  technology
• 9:27
  well.
• 9:28
  We
• 9:28
  want
• 9:28
  to
• 9:28
  understand
• 9:29
  how
• 9:29
  AI
• 9:29
  can
• 9:30
  help
• 9:30
  us.
• 9:30
  We
• 9:31
  want
• 9:31
  to
• 9:31
  be
• 9:31
  efficient
• 9:31
  with
• 9:32
  what
• 9:32
  we
• 9:32
  do.
• 9:32
  We
• 9:32
  don't
• 9:33
  want
• 9:33
  to
• 9:33
  waste
• 9:33
  a
• 9:33
  dollar
• 9:34
  because
• 9:34
  we
• 9:34
  live
• 9:35
  to
• 9:35
  a.
• 9:36
  We
• 9:36
  exist
• 9:37
  to
• 9:37
  build
• 9:37
  the
• 9:37
  best
• 9:37
  communities
• 9:38
  and
• 9:38
  to
• 9:38
  pour
• 9:39
  into
• 9:40
  great
• 9:40
  organizations
• 9:41
  and
• 9:41
  partner
• 9:41
  with
• 9:41
  people
• 9:42
  doing
• 9:42
  amazing
• 9:42
  work.
• 9:43
  So
• 9:43
  we
• 9:43
  want
• 9:43
  to
• 9:43
  do
• 9:43
  that
• 9:43
  well.
• 9:44
  We
• 9:45
  want
• 9:45
  to
• 9:45
  do
• 9:45
  that
• 9:45
  thoughtfully
• 9:46
  and
• 9:46
  we
• 9:46
  want
• 9:46
  to
• 9:46
  do
• 9:46
  that
• 9:47
  efficiently.
• 9:48
  How
• 9:48
  we
• 9:48
  go
• 9:49
  about
• 9:49
  figuring
• 9:50
  that
• 9:50
  out,
• 9:51
  maybe
• 9:51
  changes
• 9:52
  from
• 9:52
  location
• 9:52
  to
• 9:53
  location,
• 9:53
  but
• 9:53
  our
• 9:54
  goals
• 9:54
  are
• 9:54
  very
• 9:54
  similar.
• 9:56
  So
• 9:56
  your
• 9:57
  last
• 9:57
  question
• 9:57
  here,
• 9:58
  then.
• 9:58
  You're
• 9:58
  one
• 9:58
  of
• 9:58
  the
• 9:59
  few
• 9:59
  executives
• 9:59
  at
• 10:00
  this
• 10:00
  conference
• 10:00
  that
• 10:00
  has
• 10:01
  a
• 10:02
  social
• 10:03
  responsibility
• 10:03
  or
• 10:04
  community
• 10:04
  responsibility
• 10:05
  at
• 10:06
  hand
• 10:06
  every
• 10:06
  single
• 10:07
  day
• 10:07
  in
• 10:07
  your
• 10:07
  job
• 10:07
  versus,
• 10:08
  like,
• 10:08
  a
• 10:08
  business
• 10:08
  or
• 10:09
  commercial
• 10:09
  responsibility.
• 10:10
  So
• 10:10
  I'm
• 10:11
  curious,
• 10:11
  like,
• 10:11
  what
• 10:12
  would
• 10:12
  you
• 10:12
  want
• 10:13
  to
• 10:13
  leave?
• 10:13
  What
• 10:13
  message
• 10:14
  would
• 10:14
  you
• 10:14
  want
• 10:14
  to
• 10:14
  leave
• 10:15
  for
• 10:15
  those
• 10:15
  here
• 10:15
  at
• 10:16
  the
• 10:16
  conclusion
• 10:16
  of
• 10:16
  this
• 10:17
  summit
• 10:17
  that
• 10:18
  maybe
• 10:18
  they
• 10:18
  don't
• 10:18
  know
• 10:19
  now
• 10:19
  about
• 10:20
  the
• 10:20
  relationship
• 10:21
  between
• 10:22
  social
• 10:22
  missions
• 10:23
  and
• 10:23
  business
• 10:24
  sustainability?
• 10:24
  How
• 10:25
  do
• 10:25
  you
• 10:25
  reconcile
• 10:25
  those
• 10:26
  two?
• 10:26
  What
• 10:26
  is
• 10:26
  something
• 10:26
  that
• 10:27
  you've
• 10:27
  learned
• 10:27
  in
• 10:27
  your
• 10:27
  two
• 10:27
  years
• 10:28
  on
• 10:28
  the
• 10:28
  job
• 10:28
  that
• 10:29
  you'd
• 10:29
  like
• 10:29
  people
• 10:29
  in
• 10:30
  this
• 10:30
  audience
• 10:30
  to
• 10:30
  take
• 10:30
  home
• 10:31
  with
• 10:31
  them?
• 10:31
  I
• 10:31
  don't
• 10:31
  think
• 10:32
  what
• 10:32
  I'm
• 10:32
  about
• 10:32
  to
• 10:32
  say
• 10:33
  is
• 10:34
  anything
• 10:34
  new
• 10:35
  to
• 10:35
  any
• 10:35
  executive.
• 10:36
  I'm
• 10:36
  not
• 10:37
  sure
• 10:37
  I
• 10:37
  have
• 10:37
  anything
• 10:37
  to
• 10:37
  teach
• 10:38
  them.
• 10:38
  I
• 10:38
  would
• 10:38
  phrase
• 10:39
  it
• 10:39
  as,
• 10:39
  I
• 10:40
  have
• 10:40
  something
• 10:40
  to
• 10:40
  remind
• 10:41
  them.
• 10:41
  Okay?
• 10:42
  And
• 10:42
  that
• 10:42
  is
• 10:42
  you
• 10:43
  serve
• 10:43
  people
• 10:44
  no
• 10:44
  matter
• 10:44
  what
• 10:45
  you
• 10:45
  do,
• 10:45
  no
• 10:45
  matter
• 10:46
  what
• 10:46
  you
• 10:46
  sell,
• 10:47
  no
• 10:47
  matter
• 10:47
  what
• 10:48
  the
• 10:48
  spreadsheet
• 10:48
  looks
• 10:49
  like.
• 10:49
  Your
• 10:50
  business
• 10:50
  is
• 10:51
  people,
• 10:51
  right?
• 10:52
  Serving
• 10:52
  people,
• 10:53
  giving
• 10:53
  to
• 10:53
  people,
• 10:54
  selling
• 10:55
  to
• 10:55
  people,
• 10:55
  whatever
• 10:56
  you
• 10:56
  do.
• 10:57
  It's
• 10:57
  all
• 10:57
  about
• 10:57
  people
• 10:58
  in
• 10:58
  the
• 10:58
  end.
• 10:59
  And
• 10:59
  as
• 10:59
  humans,
• 11:00
  I
• 11:00
  think
• 11:01
  we
• 11:01
  owe
• 11:01
  it.
• 11:02
  I
• 11:03
  have
• 11:03
  a
• 11:03
  faith
• 11:03
  that
• 11:04
  drives
• 11:04
  me
• 11:04
  to
• 11:04
  think
• 11:06
  we
• 11:06
  have
• 11:07
  a
• 11:07
  responsibility
• 11:07
  to
• 11:08
  see
• 11:08
  intrinsic
• 11:09
  value
• 11:09
  in
• 11:09
  all
• 11:10
  humans,
• 11:11
  and
• 11:11
  there's
• 11:12
  a
• 11:12
  standard
• 11:12
  of
• 11:12
  living
• 11:12
  that
• 11:13
  we
• 11:13
  can
• 11:13
  help
• 11:13
  all
• 11:14
  humans
• 11:14
  live.
• 11:15
  And
• 11:15
  maybe
• 11:16
  you're
• 11:16
  just
• 11:17
  selling
• 11:18
  paint
• 11:18
  or
• 11:18
  selling
• 11:19
  hardware
• 11:19
  or
• 11:19
  selling
• 11:20
  lumber
• 11:20
  materials
• 11:21
  or
• 11:21
  coming
• 11:21
  up
• 11:21
  with
• 11:21
  a
• 11:22
  new
• 11:22
  robotic
• 11:23
  lawnmower
• 11:24
  or
• 11:24
  whatever
• 11:24
  is
• 11:24
  going
• 11:25
  on
• 11:25
  in
• 11:25
  your
• 11:25
  hardware
• 11:25
  store,
• 11:26
  right?
• 11:27
  You
• 11:28
  have
• 11:28
  the
• 11:28
  ability,
• 11:28
  through
• 11:29
  that
• 11:29
  work
• 11:29
  to
• 11:30
  impact
• 11:30
  your
• 11:30
  community,
• 11:31
  to
• 11:31
  make
• 11:32
  lives
• 11:32
  better
• 11:32
  wherever
• 11:33
  you
• 11:33
  live
• 11:34
  and
• 11:34
  to
• 11:34
  broaden
• 11:35
  that
• 11:35
  reach.
• 11:36
  And
• 11:36
  I
• 11:36
  think
• 11:36
  when
• 11:36
  you
• 11:36
  do
• 11:37
  it,
• 11:37
  you
• 11:38
  make
• 11:38
  yourselves
• 11:38
  more
• 11:39
  appealing
• 11:39
  as
• 11:40
  a
• 11:40
  business,
• 11:40
  therefore
• 11:41
  producing
• 11:41
  better
• 11:42
  business
• 11:42
  results.
• 11:43
  But
• 11:43
  I
• 11:44
  think
• 11:44
  there's
• 11:45
  a
• 11:45
  deeper
• 11:46
  value
• 11:46
  and
• 11:46
  a
• 11:47
  deeper
• 11:47
  sense
• 11:48
  of.
• 11:50
  Of
• 11:50
  belonging
• 11:51
  to
• 11:51
  the
• 11:51
  community,
• 11:52
  a
• 11:52
  deeper
• 11:52
  sense
• 11:53
  of
• 11:53
  having
• 11:54
  an
• 11:54
  impact.
• 11:55
  And
• 11:55
  you
• 11:55
  go
• 11:55
  to
• 11:55
  bed
• 11:56
  at
• 11:56
  night
• 11:56
  thinking,
• 11:57
  I
• 11:57
  did
• 11:57
  something
• 11:58
  truly
• 11:58
  meaningful.
• 11:59
  Not
• 12:00
  that
• 12:00
  selling
• 12:00
  wrenches
• 12:01
  and
• 12:01
  hammers
• 12:01
  isn't
• 12:02
  meaningful,
• 12:03
  but
• 12:03
  to
• 12:03
  utilize
• 12:04
  that
• 12:04
  to
• 12:04
  actually
• 12:05
  impact
• 12:05
  lives
• 12:05
  and
• 12:05
  build
• 12:06
  better
• 12:06
  communities,
• 12:07
  I
• 12:07
  think
• 12:07
  is
• 12:07
  how
• 12:07
  we
• 12:08
  can
• 12:08
  all
• 12:08
  come
• 12:08
  together
• 12:09
  and
• 12:09
  have
• 12:09
  more
• 12:10
  value
• 12:10
  and
• 12:10
  meaning
• 12:11
  out
• 12:11
  of
• 12:11
  our
• 12:11
  own
• 12:11
  lives.
• 12:12
  So
• 12:12
  if
• 12:12
  I
• 12:12
  was
• 12:12
  to
• 12:12
  paraphrase
• 12:13
  what
• 12:13
  you
• 12:13
  just
• 12:13
  said
• 12:13
  there,
• 12:14
  what
• 12:14
  I
• 12:14
  heard
• 12:14
  was
• 12:16
  our
• 12:16
  job
• 12:16
  is
• 12:16
  to
• 12:16
  go
• 12:16
  beyond
• 12:17
  just
• 12:17
  selling
• 12:17
  products
• 12:18
  to
• 12:18
  consumers.
• 12:18
  It's
• 12:19
  actually
• 12:19
  to
• 12:20
  service
• 12:20
  our
• 12:20
  consumers
• 12:21
  to
• 12:22
  make
• 12:22
  their
• 12:23
  lives
• 12:23
  better
• 12:24
  for
• 12:24
  them.
• 12:25
  Well,
• 12:25
  let
• 12:25
  me
• 12:25
  just.
• 12:26
  At
• 12:26
  the
• 12:26
  risk
• 12:26
  of
• 12:26
  getting
• 12:27
  too
• 12:27
  philosophical,
• 12:28
  too
• 12:29
  deep,
• 12:29
  let
• 12:30
  me
• 12:30
  just
• 12:30
  say
• 12:30
  this.
• 12:31
  I
• 12:31
  Believe
• 12:32
  that
• 12:32
  at
• 12:32
  the
• 12:32
  end
• 12:33
  of
• 12:33
  our
• 12:33
  lives,
• 12:34
  nobody
• 12:35
  lays
• 12:35
  on
• 12:35
  their
• 12:35
  deathbed
• 12:36
  and
• 12:36
  says
• 12:37
  these
• 12:37
  kinds
• 12:37
  of
• 12:38
  things.
• 12:39
  Boy,
• 12:39
  I
• 12:39
  wish
• 12:39
  I'd
• 12:40
  worked
• 12:40
  a
• 12:40
  little
• 12:40
  harder.
• 12:41
  Boy,
• 12:41
  I
• 12:41
  wish
• 12:42
  I'd
• 12:42
  sold
• 12:42
  another
• 12:43
  power
• 12:43
  drill.
• 12:43
  Boy,
• 12:43
  I
• 12:43
  wish
• 12:44
  I
• 12:44
  had
• 12:44
  sold
• 12:44
  another
• 12:44
  power
• 12:45
  drill.
• 12:45
  Or,
• 12:46
  man,
• 12:46
  if
• 12:46
  we
• 12:46
  had
• 12:47
  gotten
• 12:47
  into
• 12:47
  that
• 12:47
  one
• 12:48
  more
• 12:48
  market,
• 12:48
  my
• 12:49
  life
• 12:49
  would
• 12:49
  feel
• 12:50
  complete.
• 12:50
  Right.
• 12:51
  Don't
• 12:51
  believe
• 12:52
  that
• 12:52
  anybody
• 12:53
  in
• 12:53
  any
• 12:53
  country,
• 12:54
  in
• 12:54
  any
• 12:55
  industry,
• 12:55
  gets
• 12:56
  to
• 12:56
  the
• 12:56
  end
• 12:56
  of
• 12:56
  their
• 12:56
  life
• 12:57
  and
• 12:57
  says
• 12:57
  that
• 12:57
  kind
• 12:58
  of
• 12:58
  thing.
• 12:58
  Right.
• 12:58
  I
• 12:58
  think
• 12:59
  we
• 12:59
  all
• 12:59
  say
• 12:59
  these
• 13:00
  kind
• 13:00
  of
• 13:00
  things.
• 13:01
  Boy,
• 13:01
  it
• 13:01
  was
• 13:02
  so
• 13:02
  short.
• 13:02
  Boy,
• 13:03
  it
• 13:03
  went
• 13:03
  by
• 13:03
  so
• 13:04
  fast.
• 13:05
  Boy,
• 13:05
  I
• 13:05
  wish
• 13:06
  I
• 13:06
  had
• 13:06
  spent
• 13:06
  more
• 13:06
  time
• 13:06
  with
• 13:07
  my
• 13:07
  family.
• 13:07
  I.
• 13:08
  I
• 13:08
  cherished
• 13:09
  my
• 13:09
  loved
• 13:09
  ones.
• 13:09
  I
• 13:10
  could
• 13:10
  have
• 13:10
  done
• 13:10
  even
• 13:10
  more.
• 13:11
  I
• 13:11
  wish
• 13:11
  I'd
• 13:11
  given
• 13:12
  more
• 13:13
  to
• 13:13
  the
• 13:13
  people
• 13:13
  in
• 13:13
  my
• 13:14
  life
• 13:14
  that
• 13:14
  meant
• 13:15
  more
• 13:15
  to
• 13:15
  me.
• 13:16
  I
• 13:16
  think
• 13:17
  that's
• 13:17
  where
• 13:17
  we
• 13:17
  all
• 13:17
  end
• 13:18
  up.
• 13:18
  So
• 13:19
  I
• 13:19
  have
• 13:20
  talked
• 13:20
  to
• 13:20
  so
• 13:20
  many
• 13:20
  people
• 13:21
  in
• 13:21
  their
• 13:21
  80s
• 13:21
  and
• 13:21
  90s
• 13:22
  who
• 13:22
  approach
• 13:23
  death,
• 13:24
  know
• 13:24
  that
• 13:24
  death
• 13:24
  is
• 13:24
  soon.
• 13:25
  Yeah.
• 13:25
  And
• 13:26
  they
• 13:26
  approach
• 13:26
  their
• 13:26
  life
• 13:27
  with
• 13:27
  that
• 13:27
  mindset
• 13:28
  of,
• 13:28
  I'm
• 13:28
  giving
• 13:28
  back
• 13:29
  because
• 13:29
  I
• 13:29
  know
• 13:30
  my
• 13:30
  time
• 13:30
  here
• 13:30
  is
• 13:30
  short.
• 13:31
  I
• 13:31
  wish
• 13:31
  we
• 13:32
  all
• 13:32
  did
• 13:32
  a
• 13:32
  better
• 13:32
  job
• 13:32
  of
• 13:33
  doing
• 13:33
  that
• 13:33
  and
• 13:33
  thinking
• 13:34
  that
• 13:34
  way
• 13:34
  in
• 13:34
  our
• 13:34
  20s,
• 13:35
  30s,
• 13:35
  40s,
• 13:35
  and
• 13:35
  50s.
• 13:36
  Well.
• 13:36
  Well
• 13:37
  said.
• 13:37
  Well
• 13:37
  said.
• 13:38
  Yeah.
• 13:38
  It's
• 13:39
  a
• 13:39
  great
• 13:39
  reminder,
• 13:39
  too.
• 13:39
  And
• 13:40
  I
• 13:40
  feel
• 13:40
  like
• 13:40
  I'm
• 13:40
  feeling
• 13:40
  that
• 13:40
  already.
• 13:41
  I've
• 13:41
  only
• 13:41
  been
• 13:42
  at
• 13:42
  the
• 13:42
  conference
• 13:42
  for
• 13:42
  a
• 13:42
  couple
• 13:43
  hours,
• 13:43
  but
• 13:43
  I
• 13:44
  feel
• 13:44
  like
• 13:44
  already
• 13:45
  this.
• 13:45
  This
• 13:45
  conference
• 13:46
  particularly
• 13:47
  has
• 13:47
  that
• 13:47
  mindset.
• 13:48
  I
• 13:48
  don't
• 13:48
  know
• 13:48
  if
• 13:48
  it's
• 13:49
  because
• 13:49
  we're
• 13:49
  over
• 13:49
  here
• 13:49
  in
• 13:49
  Europe
• 13:50
  and
• 13:50
  it's
• 13:50
  more
• 13:50
  top
• 13:51
  of
• 13:51
  mind
• 13:51
  or
• 13:51
  what,
• 13:51
  but
• 13:52
  it
• 13:52
  feels
• 13:52
  like
• 13:52
  it's
• 13:53
  very
• 13:53
  palpable
• 13:53
  already.
• 13:54
  I
• 13:54
  would
• 13:55
  say
• 13:55
  that
• 13:55
  it's
• 13:55
  very
• 13:55
  palpable
• 13:56
  in
• 13:56
  this
• 13:56
  industry.
• 13:57
  In
• 13:57
  the
• 13:57
  industry,
• 13:57
  too.
• 13:58
  Yeah.
• 13:58
  So
• 13:58
  this
• 13:59
  conference
• 13:59
  is
• 13:59
  probably
• 13:59
  a
• 14:00
  byproduct
• 14:00
  of
• 14:00
  what's
• 14:01
  going
• 14:01
  on
• 14:01
  in
• 14:01
  the
• 14:01
  industry.
• 14:02
  I
• 14:02
  think
• 14:02
  the
• 14:02
  industry
• 14:03
  is,
• 14:03
  by
• 14:03
  its
• 14:03
  nature,
• 14:04
  an
• 14:04
  industry
• 14:04
  that
• 14:05
  does
• 14:05
  help
• 14:05
  people.
• 14:05
  Yeah,
• 14:06
  it
• 14:06
  does.
• 14:06
  You
• 14:06
  help
• 14:06
  people
• 14:07
  do
• 14:07
  their
• 14:07
  DIY
• 14:08
  projects.
• 14:08
  You
• 14:08
  help
• 14:08
  people
• 14:08
  get
• 14:09
  their
• 14:10
  yard
• 14:10
  mowed
• 14:10
  or
• 14:10
  their
• 14:11
  house
• 14:11
  painted
• 14:11
  or
• 14:12
  whatever
• 14:12
  has
• 14:12
  to
• 14:12
  happen.
• 14:13
  So
• 14:13
  it's
• 14:14
  a
• 14:14
  helper
• 14:14
  mentality
• 14:15
  that
• 14:15
  I
• 14:15
  think
• 14:16
  a
• 14:16
  lot
• 14:16
  of
• 14:16
  people
• 14:17
  in
• 14:17
  this
• 14:17
  industry
• 14:18
  share.
• 14:19
  I
• 14:19
  know
• 14:19
  that's
• 14:19
  true
• 14:20
  in
• 14:20
  our
• 14:20
  organization,
• 14:21
  so
• 14:21
  I
• 14:21
  think
• 14:21
  it's
• 14:21
  a
• 14:21
  natural
• 14:22
  leap
• 14:22
  to
• 14:22
  take
• 14:22
  it
• 14:22
  that
• 14:23
  one
• 14:23
  extra
• 14:23
  step.
• 14:24
  All
• 14:24
  right,
• 14:24
  well,
• 14:24
  we've
• 14:25
  got
• 14:25
  the
• 14:25
  music
• 14:25
  from
• 14:25
  the
• 14:25
  main
• 14:26
  stage
• 14:26
  playing,
• 14:26
  so
• 14:27
  I
• 14:27
  think
• 14:27
  we'll
• 14:28
  close
• 14:28
  it
• 14:28
  up.
• 14:28
  On
• 14:28
  that
• 14:29
  note,
• 14:29
  well,
• 14:29
  thank
• 14:29
  you
• 14:29
  for
• 14:29
  joining
• 14:30
  us.
• 14:30
  It's
• 14:30
  been
• 14:30
  a
• 14:30
  real
• 14:31
  pleasure.
• 14:31
  And
• 14:32
  thanks
• 14:32
  to
• 14:32
  Vuzion
• 14:32
  and
• 14:33
  the
• 14:33
  DIY
• 14:33
  Summit
• 14:34
  for
• 14:34
  asking
• 14:34
  us
• 14:34
  to
• 14:35
  come
• 14:35
  and
• 14:35
  cover
• 14:36
  this
• 14:36
  year's
• 14:36
  DIY
• 14:37
  Summit
• 14:37
  from
• 14:37
  Amsterdam.
• 14:38
  And
• 14:38
  as
• 14:39
  always,
• 14:39
  to
• 14:39
  everyone
• 14:39
  out
• 14:40
  there
• 14:40
  watching,
• 14:40
  be
• 14:41
  careful
• 14:41
  out
• 14:41
  there.