Latest / The Inspired Stories Podcast / From Box Truck to Book Deal: Rob Esposito's Journey Building Relocators | Restaurants & Franchises Series
Transcript
- 0:04Welcome to another edition of Inspired Stories, where leaders
- 0:07share their experiences so we can learn from their successes,
- 0:10how they've overcome adversity, and explore current challenges
- 0:13they're facing. Welcome to another edition of
- 0:18the Inspired Stories podcast where leaders share their
- 0:20experiences so we can learn from their successes and be inspired
- 0:24by how they've overcome adversity.
- 0:26My name is Anthony Codispotti and today's guest is Rob
- 0:29Esposito, CEO of Relocators, a company that can help you with a
- 0:33wide variety of moving and storage needs such as local and
- 0:37long distance moving home clean outs, junk removal, professional
- 0:41estate sales, online auctions, secure storage and restoration
- 0:45pack outs. Rob was originally inspired by
- 0:48his mother's estate sale business to start his own
- 0:51business that has since expanded into six locations in New York
- 0:55and Florida with a much wider offering of services.
- 0:58Relocators expertise is the preparation and execution plan
- 1:03before moving to ensure your process is stress free come
- 1:06moving day. And he recently got a book deal
- 1:09that we hear more about before we get into all that good stuff.
- 1:12Today's episode is brought to you by my company, Add Back
- 1:15Benefits Agency, where we offer very specific and unique
- 1:18employee benefits that are both great for your team and fiscally
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- 1:25add over $900 per employee per year in extra cash flow by
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- 1:33Results vary for each company and some organizations may not
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- 1:42Now back to our guest today, the CEO of Relocators.
- 1:45Rob, I appreciate you making the time to Share your story today.
- 1:49Thanks, Aaron. I appreciate you having me.
- 1:51So, Rod, give us the origin story.
- 1:53How did this go from being inspired by your mother's estate
- 1:58sale business to you wanting to start your own?
- 2:02So, and thanks again, it's a pleasure to be here.
- 2:08As a kid, I wanted to be a business owner, but I didn't
- 2:12really understand what facet I would say.
- 2:14I just more in control and successful.
- 2:17Like I always had that vision. Initially I thought, you know, I
- 2:21would just kind of go through the motions of college.
- 2:23Nobody I really grew up with went to college and then try to
- 2:26save up and start a route, you know, like save up $100,000 and
- 2:31own like a boar's head route or something.
- 2:33And. What kind of a route?
- 2:35Like a boar's head route or or a potato chip route.
- 2:38And what happened was my mother had started this estate sale
- 2:42company where my Nana had gotten cancer in the early 2000s, and
- 2:47she had to move her to Long Island.
- 2:49And she was like what we call now the caretaker of the family.
- 2:52And over a few weekends she like had unloaded ton 10 dumpsters
- 2:56from her Queen's house. And she just thought like there
- 2:59must be a better way. She had put an ad in the paper.
- 3:02Old stuff out brings the money in.
- 3:03Let us show you where to begin. And with that, she was like on
- 3:07the precipice of this new like generational transition where
- 3:10like the older generation of depression era held on to
- 3:14everything and the newer generation didn't want anything.
- 3:17And from there, she became one of the first estate sale
- 3:21companies on Long Island. And when I was going through
- 3:25like this stage, I was just a waiter, bartender going to
- 3:28college. I would like clean out the
- 3:30houses after the sales and I would do the clean outs on the
- 3:34side. And the assisted living
- 3:36directors, when the people were alive, were mutual clients of my
- 3:40mother's. They would like kind of twist my
- 3:42arm into doing like the small delivery for the people.
- 3:48And from there I just realized like everybody's going through
- 3:52this huge, you know, life transition and it's so
- 3:55fragmented. So I purchased a box truck for
- 3:58like $4000 and that's how it's. Going So you purchased a box
- 4:01truck for $4000 because you were getting sort of these little
- 4:04onesie twosie kind of jobs, people coming to you.
- 4:07And then at what point did you think I'm really on to something
- 4:11here like this? This could be my business, this
- 4:13could be my career. Like this is something I could
- 4:15really grow. I think right away I had the
- 4:19thought like this is a fragmented industry and I was
- 4:26such like a human condition person like always, like
- 4:29analyzing the human condition and I saw like the stress people
- 4:32were going through and then you're combining it with like
- 4:35multiple huge life stressors, death in the move, divorce in
- 4:38the move, things like that. So I saw that and I said to
- 4:42myself, like, this can really be something if I can figure it
- 4:45out. And that's pretty much what
- 4:47happened. So I saw it right away.
- 4:49But I would say I spent the next like four or five years in the
- 4:52trenches self-employed, like fairly self-sufficient, you know
- 4:56what I mean? At what point did it finally
- 4:59start to turn a corner for you? I would say around 2012 and
- 5:042013, I got super into networking and audio bugs and I
- 5:10started to like like click in my head.
- 5:13Like OK, if I'm, I'm I'm so penny smart and dollar stupid.
- 5:19Like I'm saving $150 on labor, but I'm missing an estimate that
- 5:24could have made thousands like. And I started to like, do that
- 5:27math in my head. So up until that point you were
- 5:30doing most of the work yourself. Absolutely all of the work
- 5:34myself. All of the work.
- 5:35So you were a one man show up to that point and at some point you
- 5:38got some inspiration listening to audiobooks, maybe networking
- 5:42with some other successful entrepreneurs who kind of opened
- 5:45your eyes to there's a different way to think about this.
- 5:48Yes, it would just be me and helpers.
- 5:50And I think I thought like, I thought like the world stopped
- 5:54if I wasn't there looking, you know what I mean?
- 5:58And I learned to like, you know, pay people more, hire an extra
- 6:02person. And in the beginning it was real
- 6:04rudimentary, like set up the job, go do 3 estimates in the as
- 6:08close by as possible. That's how I would schedule
- 6:11myself, go back, make sure it was good and, you know, progress
- 6:15from there. And how were you lining up these
- 6:17estimates? What did business development
- 6:19look like for you in those early days?
- 6:23Well, the whole way I started the company was the offshoot of
- 6:28every one of my mother's clients needed my services.
- 6:31So it was just catching that, you know, and being there to
- 6:35support them. And it wasn't just that they
- 6:36needed the services. It was a lifesaver for them
- 6:41because like they would have to fly in and then hire a mover,
- 6:44then hire a junk remover company, then how are they going
- 6:46to ship it out of state? I can arrange all that for them,
- 6:48their children that had left and moved far away.
- 6:51So being there was a lot of the work and then little local
- 6:56papers like Penny Saver and stuff like that.
- 6:59So a lot of your initial work was coming from directly from
- 7:03your mother's business and then you sort of built out from there
- 7:06by taking out ads in the the local papers.
- 7:09Correct. And I think when you're when
- 7:11you're small like that, like I would take work that necessarily
- 7:14didn't make money, but it gained a client, you know what I mean?
- 7:17Like maybe we'd move a couch in the house for $100 and we
- 7:19probably broke even or didn't make money, but like then I'd
- 7:22have a client, you know what I mean?
- 7:23So. And so that would be somebody
- 7:26maybe you put into your e-mail list or your mailing list and
- 7:29you keep in touch with them so that when the time came for them
- 7:32to need a bigger service, you're top of mind.
- 7:36Exactly. We would do like send out cards
- 7:38like the digital cards that actually the the printable cards
- 7:43go to the house, but you do it online.
- 7:45So we would like wish everybody a happy holidays every year.
- 7:47You know what I mean? Like keep those, keep the
- 7:49clients like thinking of us at least.
- 7:52And talk to me about sort of the, the progression now, right?
- 7:56Like there was a point maybe four or five years after you
- 7:59started where you're like, man, I'm the bottleneck here.
- 8:02I need to, I need to think bigger.
- 8:05I need to hire some people, you know, I need to, to think about
- 8:08some growth. At some point, I'm going to
- 8:12guess you, you found yourself in a position where you had to, you
- 8:16had to once again, think completely differently about the
- 8:19business because small businesses go through multiple
- 8:24stages of growth typically, right?
- 8:26There's one where you're the solo, you're the guy, you're the
- 8:29one who knows and does everything.
- 8:31Now you start to hire a couple of people, but they all report
- 8:35to you, right? And, and then at some point
- 8:38you've got to put like another layer in there to where maybe
- 8:41not everybody's reporting to you, but like a handful of
- 8:44managers report to you. Does this describe your your
- 8:48sort of progression? Like you read my mail.
- 8:52Are you kidding me? Yeah.
- 8:53I mean, I couldn't. You said it perfect.
- 8:56The only thing I would even add to that is that, like, I don't
- 9:00think it's ever gonna stop happening.
- 9:02Like, you know what I mean? Like I keep getting these phases
- 9:05where like, all right, for two years life is unbelievable and
- 9:08it's running smooth and I'm here and it's rocking and it's
- 9:12operating and you know, the problems you could just like,
- 9:15almost like you're like in a matrix and they're just like
- 9:17flying off you. But then it's like 2 years of
- 9:21hell and you're like back to the bottom and you're like, I can't
- 9:24figure this out. Like the last three or four
- 9:26years it's been like exactly what you just said, non
- 9:30operational staff. And like it took me years of
- 9:32clearing people out all different ways.
- 9:35OK, I hired the wrong people. I hired people like, no, I did
- 9:39this. They're not being accountable.
- 9:41Why? I'm not the Google of relocators
- 9:43like, you know, like trying to figure out.
- 9:45And then you get competent people and you're like, wow,
- 9:48well, this department's running perfect now.
- 9:50Why? Because they're great.
- 9:51So that person has to go, you know, And like, I'm finally
- 9:54like, I feel like I just got through a tunnel in the last
- 9:56like year of that phase of it. So yes, every level I I've hit
- 10:03that. Talk to me more about what that
- 10:05last year was like, the transitions that you had to
- 10:08make, maybe some difficult decisions along the way.
- 10:11Absolutely. I had friends that were people I
- 10:18had met throughout the years that were like managers, but
- 10:22they were accountable to nothing.
- 10:24And then finally, like, you know, it's almost like a
- 10:26relationship where like you're in love and you're in a bubble,
- 10:30but then something happens, a straw breaks the camel's back
- 10:33and that burst the bubble. And then you're like, all right,
- 10:36we're never going to speak to them.
- 10:37Like one person I remember he was accountable to nothing, but
- 10:42we had trust. And then he like totally
- 10:45deceived a small amount of check where I would have paid, I would
- 10:50have paid 10,000 if I had known it was a mistake.
- 10:52Not that I even could, but it was like right in the middle of
- 10:55COVID. And he made it like he was doing
- 10:58us a favor by stockpiling stuff. And really he measured wrong.
- 11:03And that little lie like burst the bubble and like, you know,
- 11:07let him go. And there's been a few people
- 11:09like that. My one of the guys that's been
- 11:11with me since day one, he's like a brother to me now.
- 11:14He's not adapting to the growth, but he's still around.
- 11:17But he has value and he's one of the only ones.
- 11:20I mean, there's no way to say anything about him except that
- 11:23he is revoking. So it's like when, you know,
- 11:26when he's here and he's working great and sometimes we tell him
- 11:29to leave and then he comes back. But the last of that old guard
- 11:34of people that we got rid of, he had been tipped off that the guy
- 11:38was stealing. We had went through phases of
- 11:40having fuel cards and then having the guys gas up at the
- 11:44gas stations and that costs a lot of money in labor.
- 11:46Then the fuel cards didn't work because they had fees on it even
- 11:49though they said it was the same price.
- 11:51So we installed our own gas station and we we solved all
- 11:54those issues. But then he gets tipped off and
- 11:56I don't believe him because we're checking the cameras for
- 11:58months. Come to find out he's like no
- 12:02bro I know trust me. He stayed here till 3:00 in the
- 12:06morning. He cut cameras in the AC unit on
- 12:08the roof and in one week we got him filling up his diesel truck
- 12:12like three times. Wow.
- 12:15Yeah. And this is somebody who you'd
- 12:17known for a long time, had been with you for years.
- 12:20It was an old garb, but he was working five years and he was in
- 12:22like the top operations position.
- 12:24Yes. And he was the and yeah, he was
- 12:27the one he was backing the trucks up, so the cameras were
- 12:29blocked. So we had to and that's what I'm
- 12:32saying like the the guy that the Spanish guy that I was on a
- 12:35truck with 12 years ago that isn't adapting, but he's so
- 12:38valuable. He was right away.
- 12:40He knew like, hey, some low end laborers saw him filling up and
- 12:44tip them off, you know, like, and that's where like there's
- 12:48value in people that are loyal, but others you got to like weave
- 12:53through. Have you found it challenging,
- 12:57difficult to remove some of these people who are under
- 13:01performers as you're going through these different growth
- 13:03curves? I did.
- 13:07I've would love to say I'm over that.
- 13:10You know, I've gotten so much better at it.
- 13:12And the people that are here now, the bar is so high and they
- 13:16operate so well that like, I don't even think it's on me.
- 13:19Like it now it's starting to come to me as the problem, you
- 13:22know what I mean? And the solution, not just like
- 13:25what do we do about this, you know what I mean?
- 13:27Like, so I think I'm above it. And those one or two people that
- 13:30have been here 1213 years that are relocators that maybe
- 13:33underperform, they manage them well.
- 13:36They give them the most important task that they need to
- 13:38do. So I I would love to say I'm
- 13:41above it, but it's always a difficult, especially when
- 13:44emotions are. Involved, it's one of the
- 13:46hardest conversations I think somebody can have.
- 13:48It's right up there with breaking up with somebody in in
- 13:51some, in some cases it's worse because you've just taken away
- 13:54their livelihood. Yeah, yeah.
- 13:57For people who've never had to have that conversation with an
- 14:00employee, it's a tough one. It's brutal, especially when you
- 14:03like someone and you're like saying, you know, I love you.
- 14:05I wish you the best, but not, you know, like, like the train.
- 14:09It's a relationship. It's exactly what you just said.
- 14:11Yeah. And so we've kind of hit upon a
- 14:13really important point here, you know, especially with the the
- 14:16labor shortage that we're all dealing with, it's so hard to
- 14:20not only find but keep good people.
- 14:23And you've gone through sort of multiple cycles of this.
- 14:26I'm curious, Rob, what you're doing, what you've tried and
- 14:30found that works to find good people and then once you've got
- 14:35them to hold on to them to retain them?
- 14:39I'm a big networker and Ivan Meisner has a line culture eats
- 14:44strategy for breakfast, you know, and then like it is the
- 14:47most accurate, like everything about our culture, like like
- 14:53logos on the rug, pool table in the center.
- 14:55Like we try to make it a fun place and a serious place.
- 15:00The when I was going through it for all those years, it's those
- 15:03Spanish foreman that have been here 10 years.
- 15:06Like all I wanted was to like talk to them everyday.
- 15:10Like I just want to manage my foreman.
- 15:12Everybody get out of here, you know what I mean?
- 15:13Like because, because I know that and it's easy.
- 15:16And even before that it was like, you come in the office and
- 15:19everybody, oh, I want to grow. I want to come in the office, I
- 15:22reckon, Oh, you don't. And then they see when they do,
- 15:25like, all right, I want to go back on the truck.
- 15:27I'm like, yo, I felt that way for 10 years.
- 15:29Like I just want to go do a job right now.
- 15:31It's so much simpler than but the people that are here know
- 15:36like that we're trying out and they have this like almost like
- 15:41this like tribe mentality where like they get offended if
- 15:46somebody comes in isn't, you know, recycling a box that
- 15:52really wasn't you rolling away 1/2 flow of tape.
- 15:56You know, like they they have that like inner feeling.
- 16:01And I love that. So tell me more about that
- 16:02culture. I mean, you describe, you know,
- 16:04you're trying to make it some combination of serious and fun.
- 16:08You want like a tribe, You want people who are working together.
- 16:12What for somebody who's coming into the work environment, like
- 16:15what are you looking for in an employee?
- 16:17What what's the qualities that you want to make sure you have?
- 16:21First of all, I, I've hired one or two people in 17 years in the
- 16:26moving industry and I've made it a point now to never do that.
- 16:31I'd rather train you. And as far as like on a non
- 16:36operational side, the head sales person right now, he, my only
- 16:40background, you know, work wise is working at Vincent's Clambar,
- 16:46which is one of the most famous restaurants in New York.
- 16:50And the owners are grassroots themselves.
- 16:52And they were my mentors. One of them is my partner now.
- 16:56And that hospitality mentality. So like the person I hired sales
- 17:01manager, he was a manager at 3 restaurants in my networking
- 17:05group. And I'm like, what are you
- 17:06doing? You keep the doctor, come work
- 17:07for me. And I would only hire
- 17:10hospitality. So hospitality first, it's
- 17:13you're very customer service oriented, you would actually
- 17:16prefer that they not have experience in the moving
- 17:19industry because maybe they come with a lot of bad traits, a lot
- 17:23of bad habits that you have to. Untrain shaded, yes, Yeah.
- 17:27OK, absolutely. So let's talk a little bit more
- 17:31about the business operations and paint a picture for me.
- 17:34What makes relocators different than the competition out there?
- 17:41One, we're a one stop shop so like we try to see the whole
- 17:44transition through, whether it be like if we come to your house
- 17:49and you don't have enough for an estate sale, we can still offer
- 17:52you a clean out, we can still give you advice.
- 17:54We try to give people a path out of their through their
- 17:57transition. I actually developed the, it's
- 18:01called the relo road map. And basically it's like we can
- 18:04number like what services you, you could possibly need and in
- 18:08what order they go. And we try to be like super
- 18:13solution oriented that way. Cause for years people would fly
- 18:16in, I would explain stuff to them and they're, they, I, I
- 18:20have this saying that when a parent dies, no matter what, if
- 18:23there's one person in the family or ten siblings, 3 personalities
- 18:27show up. The, the caretaker, the executor
- 18:30and the apathetic one or one that doesn't give a shit and
- 18:35that shows up. So now you'll meet with the
- 18:37executor or you'll meet with the caretaker and right away they're
- 18:40like, all right, can you just e-mail me the process so I can
- 18:44explain it to my siblings? Like, you know, and that's a,
- 18:47that's a big talk. Like, you know, you're
- 18:50liquidating mom's childhood home when mom just passed away.
- 18:54So like we try to make it as simple as possible on that
- 18:57aspect. Other than that, like
- 19:01technology, like we're super. I've spent so many years and
- 19:06wasted so much money getting better systems and better
- 19:09systems and adapting systems. And I don't feel there's any
- 19:13system that's good enough. They're either great in
- 19:18operations and terrible in sales or they're, you know, sales
- 19:23heavy and lead, lead capture heavy and terrible in operation.
- 19:27So I actually have these kids who I guess I'll say this, I am
- 19:32like forcing to drop out of college because they are so
- 19:36smart. And it's my, it's my mother's
- 19:38accountant sons. They've taken this like smart
- 19:42moving and they auto emailed, which smart moving does reports
- 19:46out, changed them in some kind of software at 3:00 in the
- 19:49morning every day and then show me KPIs in a rotating 32nd
- 19:54fashion all day on my TV and it's all automated.
- 19:57And I'm like, what are you guys doing going to school?
- 19:59Like like, like we just spent six months on this and.
- 20:03They, they figured something out that I've been thinking about
- 20:06for 10 years that don't figure out, you know, like.
- 20:08What's that data that they're putting up on the dashboard for
- 20:11you and and how is it helping you?
- 20:13How many so like so for instance when I say like no systems, the
- 20:19best smart moving is by far the best I've found.
- 20:22And I've searched a lot and spent a lot of money training
- 20:25and learning ones and then throwing them away without ever
- 20:28implementing them. But for instance, a, a salesman
- 20:32and just to give you a microcosm of it can be doing a follow up.
- 20:36And maybe he has eight follow-ups today and he's on 4
- 20:38estimates now he calls the follow up on the road or in from
- 20:41his car on Bluetooth. And then he comes in the office
- 20:45and he's got a million things to do.
- 20:47How is it possible that that follow up can stay in the ether?
- 20:50Like how is it possible that he could then sign into his account
- 20:54and go write up an estimate and there's not something going,
- 20:57what are you doing? You didn't make another follow
- 20:59up and this job did not get booked.
- 21:00You know what I mean? Like, and that's what I don't
- 21:03understand, like things like that, like how they could be
- 21:05caught in the ether. So now I'll see like 10
- 21:09estimates today, five open, 12 upcoming estimates.
- 21:15Like we broke it all out into where it's all sitting.
- 21:18And then social media stats, how things are being lost.
- 21:22And part of what they do automatically is they remove all
- 21:27the bullshit like the duplicate estimate or have to rewrite a
- 21:31different way because that's not, that's just going to skew
- 21:33our number, you know, like none of the data we look at from the
- 21:36systems is accurate at all. And it was so frustrating.
- 21:40Interesting. Are there other examples of
- 21:43technology that you've put in place to help with your growth?
- 21:47Yeah. So the first thing they did, and
- 21:51this is before I tried to get them the quick hides, is they
- 21:54took all the recurring storage in all my buildings
- 22:00automatically emailed from Smart Moving, which Smart Moving has a
- 22:03nice section of the recurring storage and in every building it
- 22:08uploads, I can show you into an actual map of the building.
- 22:13So like the operations? You can see a physical layout of
- 22:17it. Like a, Like a.
- 22:18Visual. And I'll show you and the money,
- 22:21like this building is trending 2000 down because three piles
- 22:25came out this week, this month, This one's trending up.
- 22:28All right. So the operation manager knows
- 22:29to put it there. He knows that it's real fragile
- 22:31stuff and it's got to go in the corner and he can see that the
- 22:33corners open in this building. Like it's just, I mean what
- 22:37they've been able to do with automatically with like such
- 22:41little is mind blowing to me. And are you able to take that
- 22:45data then and really help your team make daily decisions that's
- 22:50affecting growth? I mean, the operations manager
- 22:53does not send something to storage daily, all day without
- 22:57looking at the maps and pointing out what pile to go to and as
- 23:01opposed to a foreman going to whichever building he's closest
- 23:06to, putting it in a pile and then telling us the next day.
- 23:09And we hope he's accurate where his where his lot number is, You
- 23:13know what I mean? So now you can use this day to
- 23:15help you make the best decision before you move the items.
- 23:19Exactly. And Mataports we we're heavy in
- 23:22like like 3D imaging or virtual virtual tours or you know, like
- 23:27we can do a lot of estimates virtually.
- 23:30We actually just booked the Snyder's move from LA to North
- 23:34Carolina. You know, he's 80's rock star.
- 23:37He sings like, we're not going to take it and you just sent
- 23:40this videos and we were able to like put them into a virtual
- 23:43tour and do the estimate right there, right then and there,
- 23:46like from here, you know, without ever going.
- 23:48So you guys do work even outside of, I know you've got physical
- 23:52locations in New York and Florida, but you just mentioned
- 23:54two locations that are well outside of that, North Carolina
- 23:57and LA. Yeah, that's, we'll, we'll go to
- 24:01California. We try to stay east of the
- 24:03Mississippi and one, one location has to be the Florida
- 24:07or New York. This was a personal referral and
- 24:09we'll do things for personal referrals you.
- 24:12Know or for former rock stars, former current rock.
- 24:16Stars. Yeah, yeah, yeah.
- 24:19No, that was my. That was my slip up, Yeah.
- 24:22So, so let's talk more about the geographies that you typically
- 24:25cover there. You you'd like to stay with one
- 24:27of the destinations or one of the starting points being in
- 24:30either New York or Florida. Is that generally how you
- 24:32operate? Yes, on the locals, yeah, if
- 24:36we're like, if we're because we even send trucks to Florida
- 24:38every week, sometimes 2A week, sometimes one every two weeks.
- 24:42And so if you have a job like Jersey or Virginia to Georgia,
- 24:47that's in the path. So we would just grab it.
- 24:49But yeah, for the most part, it's on a local level.
- 24:52One location's got to be in Florida or New York.
- 24:56Rob, what are some of the most common mistakes that you see
- 24:59people make when they're packing, moving, storing their
- 25:02stuff? Number one is number one by far
- 25:09is they think that 50% of the stuff is 50% of the cost.
- 25:17Meaning my husband can take the garage, my husband can take the
- 25:20patio stuff, my husband can take the boxes in his trailer in his
- 25:22pickup truck, and then the price doesn't change.
- 25:26Why? Because seven guys could take
- 25:29100 or 300 boxes out of your house in like one hour, you know
- 25:33what I mean? Whereas those seven guys are
- 25:35going to take many hours to take apart your TV's, take apart your
- 25:40furniture, wrap your fragile stuff, you know what I mean?
- 25:42So that's a huge one. The best thing you can do is
- 25:46disassemble stuff or take the fragile stuff yourself in your
- 25:50car, like the little intricate stuff, or take AT VS go forward.
- 25:56Second would be you have to be there like moving is not a thing
- 26:04where you can just rely on the person running the job.
- 26:07It's not like building your putting your roof off or
- 26:10building your deck. Like the best thing you can do
- 26:14is prep. And we try to offer like color
- 26:16coding to stickers where like you sticker everything on color
- 26:19And then in the new house, each room corresponds to a color so
- 26:22they know where to go, but you still got to tell them how to
- 26:24put your furniture and you're going to pay a lot more money.
- 26:26If you want to move your couch, then it's powerly so.
- 26:31So not being there or being busy or leaving your husband there
- 26:35and then coming home and changing it all cost you a lot
- 26:38more money. You know what I mean?
- 26:40No. Tell me how COVID affected you
- 26:43guys. COVID was like a tsunami.
- 26:47It was, I used to say, like, no matter.
- 26:51There came a point where I said no matter what, I will never, I
- 26:58will never like be hungry, like my cell phone will always make a
- 27:02few hundred a day or 1000 a day. And I could, you know, like I
- 27:05remember years ago thinking that at one point, like crossing that
- 27:09threshold where like I couldn't have fear and you know, like
- 27:12fear of like not having anything that rang true in COVID 'cause
- 27:18me and that employee I mentioned Julio and like four or five
- 27:22other like long term employees come in every day.
- 27:26There's that job, that book that day.
- 27:29I'm like a realtor that needed something or somebody that
- 27:31needed something in an emergency.
- 27:33So for those first three months, as scary as it was, my theory
- 27:38was ringing true. And then it just came back like
- 27:41a tsunami. And it came back like a tsunami
- 27:44one or two years after we started out of state movement.
- 27:47And that became the biggest, you know, service we were doing and
- 27:51online auctions, which I had opened up to retire my mother.
- 27:57And now no one wanted to stay still.
- 27:58They wanted an online auction. So we just had two new, new
- 28:01things that we had just started in the one to three years before
- 28:04COVID absolutely carrying us, which, you know, was so lucky.
- 28:10So such a blessing. Rob, are you able to get the mic
- 28:13a little bit closer to you? Sure, absolutely.
- 28:16Great. I'm curious, you know, obviously
- 28:19as business leaders we're we're always keeping our eye on the
- 28:22bottom line, right. And there's two ways to make
- 28:24that move. We can you know add more in
- 28:26sales, we can find creative ways to reduce costs.
- 28:30I'm curious to hear from you, maybe some interesting or
- 28:32creative things that you've tried, both ends of that
- 28:34spectrum, boosting sales and lowering expenses.
- 28:40Sure. To in the vein of what I was
- 28:44just saying about like those two services and Hurricane Sandy was
- 28:49like the COVID, there was a major hurricane that hit the
- 28:51East Coast in 2012. Moving went away, but clean outs
- 28:57would have got crazy and we were doing moving and clean outs at
- 29:00the time. Now 12 years later, 13 years
- 29:03later, out of all the services we offer, like 70% of our
- 29:08revenue comes from insurance Gary, like insurance Gary's and
- 29:14restoration companies. So I spent all those years
- 29:17building a camp because of Hurricane Sandy because we had
- 29:21like moved back 150 houses that were getting lifted on the coat.
- 29:26And from there I learned about restoration and we became like
- 29:29everybody packed our company by our water count.
- 29:32We've gone more B to B and built sales that way in the go ahead.
- 29:39Yeah. So the the restoration business,
- 29:41this is somebody has a fire, somebody has a flood, they need
- 29:44to move all their stuff out of the house.
- 29:46So the restoration companies, the insurance companies can come
- 29:48in and get it cleaned up. So you guys move the stuff out,
- 29:52you store it and then when the work is done you bring it back
- 29:54and and put it back in place. Correct and contrary to what I
- 29:57just said about like be home and don't leave your husband home
- 30:01the the restoration jobs, they're actually like you could
- 30:04be in Hong Kong. There are clients in Hong Kong
- 30:07like you wear literally virtual tour in your house going, taking
- 30:13pictures of every cabinet and taking it out everything
- 30:17salvageable and then bringing it back and putting it exactly
- 30:20where it was. So you don't even have to be
- 30:21there. It's a totally different way of
- 30:23doing. It and you were able to build
- 30:25this side of your business because you saw through
- 30:29Hurricane Sandy. Oh, this is a whole nother sort
- 30:32of niche that I wasn't really tuned into before.
- 30:35Let me start making relationships with the insurance
- 30:37companies, with the restoration companies.
- 30:39So we're getting those jobs directly from them.
- 30:42Yeah, and stay in my lane. And never like everyone started
- 30:45starting restoration companies, people would get into it with
- 30:47dry cleaning and then all of a sudden they'd own a restoration
- 30:49company. Like we always just like we're
- 30:51everybody's packed our company, you know what I mean?
- 30:53And it's really benefited us. It's how we got into Florida too
- 30:57during Harke and Ian. And the restoration has been a
- 31:01big thing on the other vein, like I told you with the fuel,
- 31:05like saving money that way. I'm seeing now like we're super,
- 31:11super aggressive with social media and we do it a lot of
- 31:16different facets. And we have kids making videos.
- 31:19We have an employee who is like an elderly Spanish guy who does
- 31:23like moving fails and he's absolutely hysterical.
- 31:27And we just like hired like a sidekick to him.
- 31:30The reason is I, I 100% believe, and I said this years ago, a
- 31:35year or two ago before now everybody's starting to believe
- 31:38it. The moms groups are going to
- 31:40control the world like Google. Both Google can't touch the moms
- 31:43group and companies will live and die by them on the local
- 31:46one. And we just try to stay
- 31:48extremely relevant on social media and.
- 31:51So how do you connect with the moms?
- 31:54Networking, having a lot of people in the areas making sure
- 31:57you like, we've never had a bad review relocators like we always
- 32:01make sure we accountable to. I mean, it's moving, issues
- 32:04happen, but we're always accountable to the work we do
- 32:09and make sure that like the client leads satisfied.
- 32:12You know, you can't make them all happy, but we try to.
- 32:16A lot of people will refer on them, so we're always checking
- 32:19them and we try to make like fun videos and stuff.
- 32:22Not that we advertise in them, but you know, we build our
- 32:25accounts. If we go to speak at a real
- 32:28estate office or at like some kind of convention, wherever the
- 32:32list is, we try to be friends. Like we'll give it to a kid to
- 32:35just get all the Facebook friends with audiences that you
- 32:38can get on the way. So it's so that one meeting,
- 32:41that one networking event on Tuesday night in January lasts
- 32:45forever with social media, you know what I mean?
- 32:48Because now you're showing them and you're saying, oh, and then
- 32:50now you've developed a relationship that's not even a
- 32:53relationship in the real world from that real world
- 32:57relationship. So you've mentioned fuel a
- 33:01couple of times. I'd like to hear a little bit
- 33:03more of the details of that. You guys did some fuel cards
- 33:05before. What were the troubles that you
- 33:07had with that and and why was it better switching to setting a
- 33:10station up at your location there?
- 33:14First, the fuel guards. We couldn't control what the
- 33:17fuel was going. So like we would have like
- 33:19Saturday afternoon Phillips in salesman's cars, like, you know,
- 33:24there's no rhyme or reason for that.
- 33:27And then we would have the guys go to the gas stations.
- 33:34So you have like 4040 men and 34 of them are not driving and
- 33:42they're getting paid to sit at a gas station for 30 minutes, you
- 33:45know, while we fill up. And like, that's an extreme
- 33:49waste. Then we brought in like the
- 33:51trucks that come and fill up your truck at night.
- 33:57But as much as the gallons matched, you would see all these
- 34:02like fees and random like, you know, fees for show up fee or
- 34:06this fee and for the gallons weren't matching.
- 34:08So finally we, we had hired a full time mechanic in the back.
- 34:12We put up like a shipping container tank.
- 34:14And I mean, if it's got heat in it and he does all our light
- 34:18maintenance, he's here every day at 3:00 in the morning.
- 34:21We put a diesel station in and the truck comes like every two
- 34:24weeks, the diesel tank and he fills up at 3:00 in the morning.
- 34:28So when he when the guys come, they're ready to go.
- 34:31So this guy's filling up all the trucks at 3:00 in the morning.
- 34:33You're not having guys sitting idle at a gas station.
- 34:36There's much better oversight in terms of where that fuel is
- 34:40going, right? Because you've got one guy who's
- 34:42putting it in the trucks. He's the only one that's got
- 34:44access to that, that diesel pump.
- 34:48Do you off the top of your head, I'm curious, did, did do you
- 34:50have any idea what kind of savings did you guys experienced
- 34:55making this transition? No, but I can tell you having
- 34:59him here as a mechanic, 10s of thousands of dollars a month
- 35:04without a doubt. Because previously you had to
- 35:07take the trucks to a third party to get them serviced.
- 35:10Yeah, every single little thing is $1000, you know what I mean?
- 35:14And there's, there's like 18 vehicles.
- 35:17So you, the the mechanic bills were astronomical.
- 35:21And he can, he can't do everything, but he does enough.
- 35:26Like he does all the, the 80% of it he does, you know, and it's
- 35:31great. And when something breaks down,
- 35:34we don't send a tow truck, we send him.
- 35:36And seven out of 10 times, he gets it started.
- 35:41So I want to talk about some fun, exciting news that's just
- 35:45recently come to you. There's a book deal in place.
- 35:49Yes. Tell me about that.
- 35:51How'd this come about? It honestly, it's really falling
- 35:55into places. I'm extremely blessed and I, I
- 35:59don't believe in luck, but I feel very lucky about it.
- 36:03You know, I always say luck's like a point preparation meets
- 36:05point of opportunity, that critical moment.
- 36:08But I had done like a speak event, which is like a Ted talk.
- 36:13It's the guys that leave that that used to do Ted Talk.
- 36:18They have like a platform, a competing platform now and
- 36:20they're really growing. They're awesome guys.
- 36:23I did it like a year and a half ago.
- 36:24And from that, this chance conversation with my partner,
- 36:29he's like, why are you doing all this?
- 36:31You know, like you're doing a lot of this.
- 36:32I thought that was phenomenal last night.
- 36:35I was like, you know, I don't know.
- 36:36It's one of those things where like you'll find out in the
- 36:38future, like, but it feels right.
- 36:41And then from there he asked, do you want to be an author?
- 36:46And I was like, no, I never thought of that ever.
- 36:49I'm like, as a kid, actually, I used to like write screenplays
- 36:54and I was enacting like 1617 and you're talking like 25 years
- 36:59ago. I have not thought about that
- 37:01from there because of that convo.
- 37:04A couple months later, months later, I was leaving a meeting
- 37:07with my publicist and I was like, hey, you got a ghost
- 37:10writer. So I started working with this
- 37:11woman and she had said, you know, you're out of your mind.
- 37:14You nobody's going to publish an author for multiple books, a
- 37:17first time author. You can't make money selling
- 37:19books. And she was right about both.
- 37:21I was out of my mind and nobody's gonna make money
- 37:24selling books. And I was like, yeah, but
- 37:27listen, this is my plan. I'm gonna self publish a book,
- 37:31pay for it myself, buy it off myself, give it to my estimators
- 37:35to give out for a competitive edge.
- 37:38And in two or three years when the book has sales, because I'm
- 37:43the one buying it, we'll take that.
- 37:46We'll put it with like my Newsday publishing long on
- 37:48business news, anything we have that's published about Relo and
- 37:54we'll solicit an agent to try to get a book deal.
- 37:57But that was the plan and we had that plan and we were working
- 38:00that. And like 4 weeks ago, I randomly
- 38:04go out to lunch with a guy who runs another networking group
- 38:10who we met at trainings ten years ago.
- 38:12And this guy, his name is Ron Sarantino.
- 38:14He's one of the greatest guys always like mutual respect,
- 38:18mutual love for each other. He he's got a ton of Hollywood
- 38:23connections and he we just always missed each other, missed
- 38:29each other. And finally we like made it
- 38:31happen. We go out to lunch and break
- 38:33catch up to three hour lunch. And the next day I get a call.
- 38:38Hey, I took the liberty to explain your concept to a
- 38:42publisher I know and they're going crazy.
- 38:44They want to talk to you. And then like 3 weeks of
- 38:47meetings and it just went off the handle and literally that
- 38:50was 10,000 word book in the last four weeks.
- 38:53I'm working with a ghost writer in Britain and we have it up to
- 38:56like 64,000 words right now. It's incredible.
- 39:00So that's attached to it and stuff.
- 39:02It's. What's the concept of the book?
- 39:04What's the title or the working title?
- 39:06What can you tell us about it? The title is the one thing I'm
- 39:10going to really force to keep. I'm going to really push.
- 39:13It's nobody move until you've read this, like, you know, like
- 39:16freeze nobody move like the police.
- 39:19And basically it's like the moving Bible and the whole
- 39:22concept behind the book deal is that she wants to like take
- 39:26this, make it to two hundred 250 page book.
- 39:28It's got like hysterical means, like my social media kid is
- 39:32making means like two or three a day.
- 39:35Like every idea we have, I'm just texting voice notes yo do
- 39:38this, yo do this, you know, and like like the caretaker
- 39:41executive thing is like a three headed monster, you know,
- 39:44standing over a casket. Like they're just so like a
- 39:47storage unit is in a sarcophagus, like like storage
- 39:50units are the new Egyptian tombs, you know what I mean?
- 39:53Like that's where you just keep all your stuff forever after you
- 39:55pass away. Your kids don't want it.
- 39:57So you know, like all these memes have you.
- 39:58And basically we're she's creating this to be the Bible.
- 40:02The publisher with the plan to take each section and elderly
- 40:07move section will be its own book.
- 40:08The horror stories, I believe will be a feature film one day.
- 40:11They are incredible. And literally we sat down to
- 40:14write them and like old employees, new employees were
- 40:17like sitting down talking about them.
- 40:19And we're like, all right, we're going to have to make some shit
- 40:20up within two minutes. We all had to.
- 40:23Nope, we're not going to make anything up.
- 40:25Like everything, the real life, nothing beats it.
- 40:28Like the story just break themselves, you know?
- 40:31You should have a reality TV show that follows you around to
- 40:33some of these sites that it sounds like you've got some good
- 40:36stories that come out of these experiences.
- 40:37Oh my God, yeah, it's hysterical.
- 40:40And so what's the plan with the book now?
- 40:42Is the plan to actually sell the book to like the general public,
- 40:45or is it still kind of the former plan, which is I'm going
- 40:48to print a bunch of these, buy them myself and hand them out to
- 40:51to sort of create like a competitive edge?
- 40:53No, absolutely. The first plan is done.
- 40:55Like that book was frozen like three or four weeks ago.
- 40:59It's now like six times the size.
- 41:02And I mean, the, the, the Ghost Rider's literally working.
- 41:07I'm voicemailing her stuff from 7:00 AM till midnight every day,
- 41:11every day, seven days a week. Like she's working around the
- 41:14clock. The idea is that the goal is
- 41:21that nobody will be in real estate surrounded in this
- 41:24industry without a white label first page giving this book out
- 41:28for free once they get a client. No realtor, no real estate
- 41:31lawyer, no, no mortgage broker, title companies, inspection
- 41:39people like we plan to like make this AB to B where like you
- 41:43can't be in the industry without giving without or up.
- 41:48It's too valuable because all these people are giving away non
- 41:51functional gifts for hundreds of dollars.
- 41:54And now you have something that's like super functional,
- 41:56super helpful and fun and will allow you to personalize a page
- 42:02in it. You know what I mean?
- 42:03And buy 100 copies of and then you'll be able to give them out
- 42:07of gifts to your client. Oh, that's fun.
- 42:10How does the page get personalized?
- 42:13However you are, you'd write your paragraphs and your company
- 42:16and it would go in like an insert and page one, like page
- 42:18one would be like a plastic insert with.
- 42:20That's not all ironed out yet, but that's the plan.
- 42:23So is there a timeline for this book?
- 42:24It sounds like everything is coming together very recently
- 42:27and very quickly. Maybe it's too early to tell
- 42:30when this might actually go to print.
- 42:33Yeah, I believe it'll go in editing next week, but this
- 42:36literally all happened since May.
- 42:38I think our lunch was like May 10th, you know, like it's all
- 42:41happened. In a way.
- 42:41And here we are recording this on June 13th, 2024.
- 42:44So it's, it's, it's four weeks old.
- 42:47Yeah, super now. OK, shifting gears, let's see
- 42:52what's something Rob, you wish you could teach a younger
- 42:55version of yourself something that's great, just sort of
- 43:02understood common knowledge for you now.
- 43:04But man, 1520 years ago if you had known this path would have
- 43:09been easier. A buddy of mine from networking,
- 43:13Murray, said something to me yesterday.
- 43:16And it's funny to ask that 'cause it, it just, that just
- 43:18popped right in my head. He said his wife had read the
- 43:22first book. And he was like telling me how
- 43:24impressed she was. And we were talking about it.
- 43:27And I was like, thank you. And he's like, you know, The
- 43:28thing is with you, for 12 years, I've watched you.
- 43:31And the difference between you and everybody else is you
- 43:34wonder. You don't worry.
- 43:36And all I didn't mean, are you kidding me?
- 43:39But like I'm thinking about it from 10 years ago.
- 43:42I'm thinking about it from 15 years ago, like worrying about
- 43:44everything, being scared to come to work.
- 43:47Like he's right now. I don't worry like there's like
- 43:52anything that happens. Like I don't feel like I don't
- 43:55feel that insecurity anymore where I used to do insecurity,
- 43:58you know, and I think you need to know in the beginning when
- 44:01you start, like just keep going. Like I tell this story all the
- 44:06time about throwing the cinder block through a windshield and
- 44:08saying I'm done and that that really happened.
- 44:11And it dawned on me talking to other people and other
- 44:13businesses like, you know, the whatever, what's that word?
- 44:18The like the cinder block, you know, like the quote UN quote
- 44:25cinder block. Like like they didn't do it, but
- 44:29they've had that experience. You know what I mean?
- 44:31I forget the word missing up in that but.
- 44:35What's the before you make the point?
- 44:37What's the cinder block story that that may help?
- 44:39Let's connect to the bigger point you're going to make.
- 44:41So basically I had like two workers and I would like put gas
- 44:46and diesel trucks and ruin a day and I couldn't afford the money
- 44:49and I couldn't afford the repair cost.
- 44:51And I just like showed up to lose thousands of dollars.
- 44:54And now I got to rent the truck and do it tomorrow.
- 44:56And one day, like I got so frustrated I threw a cinder
- 44:59block through the windshield and I was like, I'm done.
- 45:01I can't do this anymore. And then that night I was
- 45:04thinking to my school, like last year, I used to have to put gas
- 45:07in my truck three times a day 'cause I couldn't afford to fill
- 45:10up my tank. You know, like I get paid on a
- 45:12job and they go put more gas in. Like now I'm doing better.
- 45:15And like, I kind of carried that.
- 45:17I went home and, you know, make that shit.
- 45:19But that's the cinder. But when I tell it now, oh
- 45:23proverbial the proverbials like everyone has that proverbial,
- 45:27proverbial. Proverbial.
- 45:30Yep, we. Gotcha.
- 45:31Cinder block and like I really had that cinder block story, but
- 45:35everybody hides it and you just get so frustrated and like no,
- 45:39you just it's not that important.
- 45:40Like if you keep stopping, is that important?
- 45:43Quitting is that important? You know, like that's not you
- 45:46can keep going. You know, like whatever you're
- 45:48dealing with now, this too shall pass.
- 45:51You felt like you had reached a breaking point, right?
- 45:55And you were so frustrated losing the money, having these
- 45:58trucks ruined by having the wrong fuel in there.
- 46:00You you just snapped you, you threw the you threw the
- 46:03proverbial and, and the literal cinder block through the
- 46:06windshield. And it sounds like that, that
- 46:10that sort of snapped you out of it at least later that day where
- 46:13you're like, hang on a second. Yeah, that was frustrating.
- 46:16But look how far I've come. I don't have to fill up my gas
- 46:19tank three times a day now, right?
- 46:20Like, I've made a lot of progress.
- 46:22And if I keep going, I've got momentum.
- 46:25I'm I'm going to keep making more progress.
- 46:27This is going to start to click even more.
- 46:29Yeah. So basically, don't give up.
- 46:31And that's what I'm saying there.
- 46:33Yeah, Don't let the little things force you to give.
- 46:35Up. Just keep putting 1 foot in
- 46:36front of the other. If you're doing the right
- 46:38things, success is going to find its way to you.
- 46:41And, and it's like the first conversation we had, it always
- 46:44seems to be like, you get in these areas where, yes, it's
- 46:48terrible. Yes, it's a prison.
- 46:50But like, if you can think about it, like you're just in the
- 46:53darkest portion of the tunnel, you know, like one of my mentors
- 46:57with all this events is that you're like, it's like a
- 47:00staircase and you can only see the next step and it's all
- 47:04black. So you don't know where you're
- 47:05going, but you know, every time you take a step, you're going up
- 47:08like you just got to get to the next step.
- 47:09And then the one after that will light up a little bit.
- 47:13I love this and I think this is really important for people
- 47:16listening to hear right, because they're going to check out your
- 47:20business, they're going to see your press.
- 47:22You got this book deal. It's like, oh, Rob's got it
- 47:25made. Like this is a guy that's just
- 47:27he's confident. He knows what he's doing.
- 47:29He was Born This Way. You know what they don't see,
- 47:31what they don't know, what they don't understand is behind the
- 47:33scenes, you know, there's a lot of struggle, there's a lot of
- 47:36strife there. There were moments where I don't
- 47:38know if this is going to work. Maybe I should just throw in the
- 47:40towel. And so I think I think, you
- 47:43know, if you if you got even more words sort of an
- 47:45inspiration to share like that about some of the tough times
- 47:48that you've been through and just put one foot in front of
- 47:51the other to make it through that dark tunnel, I think I
- 47:54think this is really helpful for people to hear.
- 47:56Absolutely. Yeah.
- 47:59And a lifetime of tough times like that, like, like just
- 48:05driving, looking at people like, Oh my God, like I have the
- 48:09worst, you know, leaving Brooklyn in a box truck and not
- 48:12making money while they were working all day.
- 48:14Like, and if you know anything about like Brooklyn, it's the
- 48:17hardest place to drive at it like 4 hours of traffic.
- 48:21And like, I remember days where like we would lose money or we
- 48:24would underestimate the job and we'd be driving home like we
- 48:27just did all that. But not so frustrating where
- 48:32other times where like a limo driver in our parking lot where
- 48:38we parked at a storage facility, backed into the truck and the
- 48:41truck was idling and the two clanish guys that were in the
- 48:44truck who was really close to were not liable.
- 48:48But this driver called his boss and his boss wanted to put in a
- 48:53claim. Now we know it wasn't our fault,
- 48:57but getting a mover's license was extremely hard and took me
- 49:00years. And there's like one company or
- 49:03two that ensures movers people with mover's licenses.
- 49:06And we had just gotten that like a month before and we were
- 49:09operating before that. It was like a delivery company
- 49:11and clean outs. And we worked for like 3 years
- 49:14to get that license and I couldn't take the claim.
- 49:18So I was telling him pay him the $1000, just let him go fix it.
- 49:22And they're like, we're refused. And I'm like, no, we have to
- 49:25protect the company right now. We have to protect the company.
- 49:29So it's like decisions like that, you know where you're
- 49:31like, Oh my God, like, like you're, you're not just doing,
- 49:35you're not just making a financial loss.
- 49:37Like you're almost like feel it, like you feel like, wow, I'm
- 49:42getting I'm I'm the schmuckier, you know, like I'm the one I
- 49:46got. I got to eat this and I'm
- 49:48totally in the right. But the higher purpose is no, I
- 49:51have to protect. Well, and that's why you're in
- 49:54the leadership position, right? Because you can see the chess
- 49:56board better than the guys that you had driving the trucks.
- 49:59They're like, hey, we're not wrong.
- 50:01We're not going to pay him money.
- 50:02You're like, I get it. We're not in the wrong here.
- 50:04But there's a bigger picture at play.
- 50:06There's we, we got to look at the chess board and see what the
- 50:08big vision is for the company. So hard to get that license.
- 50:11We can't risk losing it now. Exactly.
- 50:14Yeah, Rob, what's a fun fact that most people wouldn't know
- 50:17about you? Fun fact that nobody most people
- 50:26wouldn't know. I love beach volleyball and I
- 50:30love concerts and comedy shows and I love talking to people.
- 50:36You love playing beach volleyball or watching it, or
- 50:39both. I mean, I'm sure watching it's
- 50:42pretty good too, but playing it, play it.
- 50:45Yeah, and what's your favorite kind of music?
- 50:48Lately it's been country. I mean, I love all.
- 50:51I'm huge into hip hop, huge into like soft rock, Elton John,
- 50:55Billy Joel. Lately, country number is what I
- 50:58play all day. I love country so.
- 51:01That's a wide range of interests there.
- 51:03Absolutely. Rob, are there any specific
- 51:05mentors or books that have been particularly helpful to you and
- 51:10shaping you or your professional career?
- 51:15Absolutely mentors on a personal level, the owners of Vincent's,
- 51:21you know, they helped me. They would sit with me as a
- 51:24waiter when I bought a box truck, like after the shift and
- 51:26just like give me advice if I asked them.
- 51:29And I appreciated that so much. Audio books wise #1 Alchemist,
- 51:36without a doubt. Not a business book, but you
- 51:39need it first before you, if you're going to like, you know,
- 51:44start a company yourself. Like what's the summary of that
- 51:47book? How how's it helped you?
- 51:49Like the universe is just malleable.
- 51:52Like it's just, it moves. It's like, you know, water.
- 51:56It just, it'll go away if you put your mind to it, you know?
- 51:59And there's so many different like quotes in that book that
- 52:04you can point out, like everybody has such a clear idea
- 52:09of how other people should lead their lives, but never any clue
- 52:12about their own. Like when you're going through
- 52:14it, like I say this in the Cinderbox story, like every big
- 52:16mistake is like a viral invitation to alert the
- 52:19naysayers and advice critters. Like all of a sudden, like you
- 52:23call people now 20 years later and they can't believe what
- 52:28you're telling them, but they 100% believe what you're telling
- 52:31them is going to happen. Whereas in the past they're
- 52:34telling you how wrong you are, how you have no idea what you're
- 52:37talking about, how you're out of your mind, but then you like
- 52:39prove yourself time and time again.
- 52:41And then they're like, are you kidding me?
- 52:44No, well, you know what I mean. Like it, it's a different type
- 52:47of not believing. They believe it.
- 52:50They just are in disbelief of it.
- 52:53So like that would go to that quote and like just all about
- 52:57like your personal legend, like how you can see like what you
- 53:01want out of life. And you you're not too old.
- 53:04Like you could, you could, you're not too young.
- 53:06You can do what you want to do when you want to do it.
- 53:09Like this is kind of like the world itself is.
- 53:13I mean, I know there's things that happen in life that destroy
- 53:17people, but you could kind of think about things a different
- 53:22way in most circumstances. Rob, I have just one more
- 53:25question for you, but before I ask it, I want to do 2 things.
- 53:28First of all, if you're listening today and you like
- 53:30today's content, please hit the subscribe, like or share button
- 53:33on your favorite podcast app. The second thing I want to do is
- 53:36tell people what's the best way to get in touch with you.
- 53:41Our phone number is 516-595-7420 to our corporate office.
- 53:47On Instagram, we're at US relocators.com and our website
- 53:52is US relocators.com. Great.
- 53:54Rob, last question for you. I'm curious, how do you see the
- 53:58industry that you're involved in evolving in the next five years?
- 54:01What are some of the big changes that are coming?
- 54:05I think, I mean, I think there'll always be a need for
- 54:09it. As long as, you know, we don't
- 54:13invent like like teleporting, you know what I mean?
- 54:17I don't see how there could not be a need for it.
- 54:23I'm very curious to see, like, what we're doing with all this
- 54:26stuff. Like, you just keep, you know,
- 54:28like my kids, like Daddy, I want this.
- 54:31And they press a button. OK.
- 54:32When's it coming? It's like they think it's coming
- 54:34to the door. And they're right.
- 54:35You know what I mean? Like, they'll be there in an
- 54:37hour, which is crazy. So it's like we're just gonna
- 54:41keep accumulating. Like it's gotta go more
- 54:43minimalistic as an industry. I think kind of like what I'm
- 54:48doing, like putting a lot of services together because I
- 54:53don't think the old school like just moving company or just self
- 54:58storage or just clean out company, I don't think it'll
- 55:02have teeth going forward. I think it's got to be a multi
- 55:04level approach to the industry. So it's got to be more like
- 55:08transitioning out of the home. Rob, I want to be the first one
- 55:13to thank you for sharing your time and your story with us
- 55:16today. I really appreciate it.
- 55:17Anthony is a pleasure. Thank you for being.
- 55:19Thank you for interview. Folks, that's a wrap on another
- 55:22episode of the Inspired Stories podcast.
- 55:25Thanks for learning with us today.