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How Lego Turned Near Bankruptcy Into a Brand Empire
In October twenty twenty-six, we look at how Lego survived its own near-bankruptcy by abandoning complexity for simplicity. This episode traces the company's pivot from a scattered portfolio of video games and theme parks back to its core brick, revealing why focusing on fewer products actually drove higher margins and global dominance. We break down the specific leadership decisions that saved the brand and what modern marketers can learn about strategic restraint.
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