5 Steps to Build a B2B Target Audience (Samsung Marketer Explains)
Five executives posting on their own LinkedIn profiles are getting up to 12 times more engagement than the Samsung brand page. Hayley Phipps, European B2B Marketing Manager at Samsung, explains why people beat logos in B2B.
Hayley joins Luke Barnett to talk about running B2B marketing across 16 European markets as a team of one, and fighting for budget alongside consumer teams with faster wins. She shares how Samsung is reaching IT managers on Reddit, why long-form community content is shaping what LLMs and AI search say about your brand, and how a LinkedIn campaign starring small business…
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