Latest / True Crime and Wine Time / S 4 E14 TCWT Live! Culinary Crime Chronicles - Dark Secrets Behind Restaurant Crimes
Transcript
- 0:22Y y yeah, yeah, Hello everybody, how are you welcome to True
- 1:08Crime and One Time Live with Me, JT and Terry. That sounded like
- 1:15one person. Well we are us to say, aren't we kind of the
- 1:19same person? We are? Indeed we are. Indeed, before we get
- 1:26that, while it has been a while, a lot has been a lot
- 1:30has been happening. Hello, Hi, we see you. Uh. I
- 1:38want to say that I'm thinking and sending good vibes to everybody in the Midwest
- 1:44in this in Central America, central North America. You know that area.
- 1:49There's a lot of tornado warnings, big storms, things like that. So
- 1:52if you are in that area, please be safe, please, you know.
- 1:57And and if you're huddling in the center of your house and still streaming
- 2:00this, God bless you. Yeah. I mean, I'm all for being
- 2:07dedicated, but you do not have to take the live stream to the closet,
- 2:10you know. Being a Texas girl, I've spent many of days working
- 2:14in the closet. But yeah, we're not that important. You can always
- 2:17come back and watch it later. For real, I've spent enough time in
- 2:23it, so you know it's not that interesting. Well, I need to
- 2:29throw out a general warning. Okay, Terry's a little feisty today. I've
- 2:37had the littles for six days. They're now gone. I'm even wearing my
- 2:40shirt that says underestimate me. That will be fun. So just warning everybody
- 2:47now that I'm a little feisty, and I apologize now for offending anyone.
- 2:57I don't think I think the community that we're slowly garnishing, garnering, garnishing.
- 3:02That's weird building. I think they're kind of along the lines of what
- 3:06we're how we are, how we are I mean well garnished by margarita.
- 3:14It's yes, So speaking of that, that's a nice segue. Huh,
- 3:20what are you drinking? I am drinking a watermelon mango spicy margarita with taheen
- 3:29and cayenne pepper on the top. It made me enough for three glasses with
- 3:36extra tequila. Ooh ooh, so wait, so that that that minimal amount
- 3:44has extra tequila. Huh, Well considered, I'm already filled up a glass
- 3:51and drink that much. So the recipe called for three shots of tequila for
- 3:57this amount. Correct, Okay, I added six. Okay, gonna be
- 4:03a fun show. We might make it to the end, but we're doing
- 4:08some important stuff first. Don't worry the important stuffs first. That's right,
- 4:13we are doing the important stuff. It's been a couple of weeks. What
- 4:17have you been up to? So? And I've put this out on Social.
- 4:23I don't know if it's been on the podcast Social. Twenty twenty four
- 4:27hasn't really been starting off as my year. Handsome Hubby has had a couple
- 4:32of medical procedures. Of course, we all know that I make kidney stones
- 4:39like most people make bad jokes, and vertigo has been my nightmare. I
- 4:46am taking anywhere from seven to ten benadryls, two to three antahistamines or taking
- 4:55that many drama means to try to function. But the great news is I
- 5:01have had no vertigo in three days. Conwood, Hey, there's a win.
- 5:10There's a win, So my outlook is looking better. I struggle when
- 5:15we go through this hot cold, hot cold. Looks like we're just gonna
- 5:17stay warm now and we're not gonna have any more cold, so I should
- 5:23be good. Yes, twenty twenty four has been interesting. Usually even years
- 5:30are are are good years for me, but it's been something. It's between
- 5:33cars getting stolen and noses being broken. And yeah, but here's my philosophy.
- 5:42We're getting it all out of the way in Q one. The rest
- 5:45of the year is going to be amazing for us, because I'm a firm
- 5:50believer. If your first quarter's rough, the rest of the year is going
- 5:55to be amazing. I mean, unfortunately, I've had the third death of
- 6:00this year within my circle, so that means I'm also done with guests for
- 6:05the year. So anyone that knows me, you're safe for the rest of
- 6:10the year because I've had my three and they come in threes. Good to
- 6:15know. Oh well, I don't know. Brett says. The rest of
- 6:16the year is about to be wild, So yeah, I hope it's a
- 6:23good wild and one that we want to ride home about. Yeah, I
- 6:29totally waved back. We all do sod are good? Before I hop into
- 6:38that, I'm drinking just winking al California mescato, you know, the bottom
- 6:43of the shelf, but winking house decent mescato. Doesn't that like a really
- 6:46that's a sweet wine. Yeah, I know, I don't usually drink it,
- 6:49but it's all I had. I do have over here. If I
- 6:54get tired of it. I do have a small bottle of saki, so
- 6:58sucking it to me. I had bought that for another thing, so yeah,
- 7:05tick off my hand. The little the littles are good. We just
- 7:13got back from from a trip to Great Wolf Lodge, which is insane.
- 7:17The water park was awesome. The Magic Quest was cool. We probably walked
- 7:21a good seventeen eighteen miles in three days in that hotel, most of it
- 7:26for the Magic Quest. Nice yep, and yeah, so uh it was
- 7:33good. It was good despite the fact that you know, Missus Bruce's Crime
- 7:36had a broken nose. I'm laughing because it's gonna be okay. Well,
- 7:44and I'm gonna say, we just need to put this out there. You
- 7:47did not break Missus Bruce Crime's nose, So before anyone throws that roomor out,
- 7:54because I want to say. You know, I had to miss the
- 7:57last recording because I was having a vertigo moment. Next thing I know,
- 8:01I'm getting messages from people asking me about being attacked. Yeah, what is
- 8:07it going on? I know. I was like, I even went back
- 8:11and rewatched what you said about me. Nowhere on there did it say I
- 8:15was attacked. Nobody did anything to me. So I am going on the
- 8:18record and saying JT did not hurt Missus Brute Crime before somebody takes off and
- 8:24runs with it. My GPS will confirm that I was at a soccer game
- 8:31mascoting when I came back to take a break and had five missed calls,
- 8:37and Missus Bruce Crime knows that I don't have my phone on me when I'm
- 8:41doing that, so I immediately called back. Turns out she was leaning down
- 8:45for the small dog to leash him up. The big dog lifted his head
- 8:48connected pity mix with a big blockhead connected with her nose broken into spots.
- 8:54But she had her en T appointment Monday. She had it broken and re
- 9:00rebroken and reset or set on Tuesday. It's a little a little more painful
- 9:05today than it was Wednesday. But she's a trooper and she makes it.
- 9:09Yeah, it look good. I don't know how she does that, but
- 9:11she does, so, Yes, she's good. I mean dogs do that.
- 9:15I mean bear broke Doubleh's foot just by stepping on it, and he
- 9:22broke his foot, so it happens. I just needed to say that because
- 9:26I didn't want to wake up tomorrow. The messages people ask me, what
- 9:30did JT do to missus brue crime because people hear what they freaking want to
- 9:35hear all the time and they will run with it all the time. And
- 9:41I mean, you're a man all the time, you know what that's like.
- 9:43You do it all the time, right, well, you know that's
- 9:46yeah, right, you know it's really funny because we had gone to one
- 9:52urgent care then we ended up being sent to the ED just in case we
- 9:54needed to see t scan didn't need that, which is great. However,
- 10:01I was we were waiting to be called back in the emergency department, and
- 10:05my mother in law, who was wonderful, she was like, man,
- 10:07the same thing happened to me back in like eighty five, and they took
- 10:11me back and they refused to let my father in law back there because they
- 10:15called somebody to talk to me first to make sure it wasn't him. And
- 10:18I was like, this is a great story for me to now be called
- 10:20to go back to and feel very uncomfortable. And this is why I map
- 10:26everywhere I go. It's just like I'm sitting there feeling nervous for no reason
- 10:33whatsoever, and everything I do, I'm just like second guessing myself, like
- 10:37should I turn towards the doctor. Do I look at him? Is it
- 10:41intimidate? What do I do? I don't know. It's a weird situation,
- 10:43despite knowing that I was literally sweating my butt off at the same time.
- 10:50I appreciate though, that they do that, because as someone who was
- 10:56in a marriage that had dispute violence, that is greatly appreciated that they don't
- 11:03just automatically assume that the person needs to come back. But on the flip
- 11:07side, it's also scary as shit when you're innocent, because I hear so
- 11:13many stories of CPS and domestic violence things that they run run rampant, and
- 11:22there was nothing there. So it's kind of one of those necessary double edged
- 11:26swords. I am perfectly fine with them being over careful and asking those questions
- 11:33like I would it totally. I would not have been offended. I would
- 11:35rather them do that regularly than totally ignore actual allegations, if that makes sense,
- 11:41Like ask for info, don't ask to to find reason. But I'm
- 11:48fine with that. I would rather that happen. Oh yep, yep.
- 11:52Kids are notorious for this. Laying down, leaned over him, he raised
- 11:56his head, black eye boom, yep. Yeah, kids, and every
- 12:01time, just one of our littles. I left the house yesterday to go
- 12:05to a meeting. I was gone for two hours, left the littles here
- 12:09with Double H. Came back when the littles got a big old raspberry on
- 12:13his head and his knees all scraped up because he was running with his dump
- 12:18truck outside on the concrete and he tripped over his feet. And I'm like,
- 12:24it happens. It's life, right, I mean I fall walking across
- 12:28the room. Oh no, I mean I knew that, I think,
- 12:35but but oh no, anyways, I mean when I'm having a flare up
- 12:39and the legs give out. The nurse, I mean, hey, DOUBLEH
- 12:43walks in often and finds me either on the floor or crawling like a dog.
- 12:50No, but I look good in matters. You need to get you
- 12:54a hover around. What's that? It's like some of those boards everywhere.
- 13:03No, No, I'd like a tiny motorized scooter that fits everywhere and makes
- 13:05like ninety degree turns and stuff. You can get it around. Yeah,
- 13:09I would do that, just for I'd probably run into the wall and break
- 13:13something. I mean, at least I don't know. Let's consider the source
- 13:20right, but bubble wrap. Oh, I had a girlfriend, okay,
- 13:33I have a family member who popped on Yeah. And I even took those
- 13:41said kids on the they're part of my bone hunting crew and we went and
- 13:46found a bunch of cowbones. So I have really great nieces and nephews.
- 13:50I have to say I'm a little nervous about our chase update tonight. We've
- 13:56got a lot of good stuff, so I won't give anything way, but
- 14:01I'm going to just say everybody really pay attention because there's a lot of crap
- 14:07going on, as you know, and we're going to share what we can
- 14:11and we can't share some stuff, but we're gonna share what we can.
- 14:16I think that's a good segue, and I'm gonna hit this intro, all
- 14:39right, So before I get started, the first thing I want to say
- 14:45is thank you for everyone that has called in tips or sent in tips.
- 14:52We've gotten I think I've said before, some crazy tips and we've gotten some
- 14:58amazing tips. We have gotten tips that has given us a lot of things,
- 15:03as you know, to research, and we're getting a lot more pieces
- 15:07of the puzzle, okay, and we have been able to connect the dots
- 15:13and have been able to link several of the persons of interest to multiple states
- 15:20and to each other, and of course to Chase. That's the whole reason
- 15:26we're doing it. So what I need to say, though, is there
- 15:30are some things that we can't share for legal reasons. We are not law
- 15:35enforcement. We are doing this because we care and we just have to be
- 15:43careful. We don't want to do anything to hurt anyone or ourselves. Now
- 15:52we are able to confirm that there are multiple law enforcement agencies, one being
- 15:58the FBI who who are looking into Chase's disappearance, his connections to the multiple
- 16:06persons of interest, as well as the activities of those individuals. And we
- 16:14have been able to connect the multiple suspects and persons of interest to multiple states.
- 16:22They are not just here in Texas, and they are not just connected
- 16:26to California. They are connected to multiple states. There I will say ninety
- 16:33eight percent of it ties back to Texas, but still connections to other states.
- 16:41Now we also have documentation and proof that one of the primary persons of
- 16:48interest did ask law enforcement hypothetically for their safety. What could they do for
- 16:56them if they gave the information we're guarding to what happened to Chase, uh,
- 17:07which I'm sure I'll agree with me as very suspicious. Unfortunately, the
- 17:11person allured up because he did not like the response he was given. Because
- 17:18they're not going to tell you, they're going to protect you and put you
- 17:21into witness protection until they know what you got. I mean, you don't
- 17:23get to be king for a day if we don't know what you got.
- 17:29And didn't like that, So Layard, well, in this country, you
- 17:40never know. But so we also have documented proof. One of these persons
- 17:49of interest, suspects, whatever you want to call him, called his girlfriend
- 17:53wife We're not sure of what the relationship was at that time, gave her
- 17:59a list of people to call, told them to tell them to get attorneys
- 18:04because they, being the police, are trying to get him for Chase's murder.
- 18:12So okay, guys, it's not funny, but he's saying that the
- 18:19police are trying to get him, so they need to get they need to
- 18:22get attorneys because he's gonna talk or what what is the like? That's the
- 18:30that's that's the infras that I'm in and for Chase's murder. Chase is listed
- 18:37as a missing person. There is no evidence that we've seen that the family
- 18:44has seen to say one Chase was killed. Now, we're all adults,
- 18:52we're all intelligent people. I'm going to assume we're all intelligent people. I
- 18:56like to think I'm intelligent some days that you don't talk about somebody in a
- 19:00past tense or say they're trying to get you for a murder when you're being
- 19:07talked to about a disappearance unless you know something. I mean, why would
- 19:17you jump to saying they're trying to get me for his murder. They weren't
- 19:21talking to you about a murder. The questions that you were being asked were
- 19:25about his disappearance. How did he go from disappearance to murder? You know
- 19:33quick? Which is very very interesting. Now we also have some preliminary data,
- 19:41so I'm not going to share a lot of the details. But our
- 19:45investigators were really working on this hard. But I can say so far,
- 19:52it looks like all of these persons of interest suspects all link to Addison and
- 20:02Matt. We have found a connection to all of them, so you know
- 20:15not you know, and I've said this for I'm not saying they did it,
- 20:18I'm saying they know something. We've said that they know something. We
- 20:23all know they know something. What I'm going to say is we are still
- 20:29researching. We are still gathering information, some of it, like I said,
- 20:33we can't share. I will tell you we have submitted some of the
- 20:40tips that we were able to verify to the Harris County tip line for them
- 20:45to look into. Now, Harris County, I can't say they're gonna do
- 20:51shit with it. I don't know, but we have done the ethical thing
- 20:56and given it to them. Yeah. Now, I just said on here
- 21:03that I gave it to them, but we will not one or two of
- 21:07the tips we know who gave them to us, most of them are anonymous.
- 21:11We will not give that information. We are able to say that we
- 21:17have the freedom of speech and we are considered media, so we do have
- 21:22that protection and we don't have to say our source. Now I'll go on
- 21:26a limb. I do not look good in Orange. I will not do
- 21:29well in jail. But the couple of people who've come forward and given us
- 21:33their names, I'm willing to go to jail and not tell your name.
- 21:37And that's why we give them Jane Doe or John Doe names. And then
- 21:44we delete their name so that I can't remember who said what, because we're
- 21:49not going to share that information. And what I want to say is keep
- 21:53calling in people. We even had somebody who called in and they changed their
- 21:57voice. I will say it was a little creepy voice. It sounded like
- 22:02a little squeaky kid and I found it a little eerie. But hey,
- 22:06do what you gotta do. Call it in any small tip because all of
- 22:12these pieces, and now that we have some new investigators working on it,
- 22:18they are seeing things. Aw, pink is me, but they're seeing things
- 22:29that we didn't see and that other people and so every little tip, like
- 22:33there was one tip that connected like six things and we were like, holy
- 22:38crap, ola, So call in the tips, even if you think it
- 22:45is, you know, miniscal you know whatever. I don't even know if
- 22:51that's a word, minischool. Is that a word? Minuscule? Miniscule,
- 22:56Yeah, that's a word. So it is once again to thank everyone for
- 23:02calling in their anonymous tip. All of the tips are appreciated. And I
- 23:07want to just say to the people who think this is going to stay hidden,
- 23:12people are starting to talk and things are starting to move pretty fast.
- 23:19We have so many things that we are working on investigating that. I would
- 23:25say, do the right thing before somebody comes and knocks on your door,
- 23:32because if you didn't do it and you just know, you can still be
- 23:36an accessory after the fact. So do the right think thing, intel because
- 23:45I am not going to find any joy. Okay, I might find a
- 23:52little bit of joy watching them be handcuffed because they didn't come forward. Yeah,
- 24:00do something before you hear that knock you like, this is the time
- 24:03to work ahead you might not have in the past. This is the time
- 24:07to work ahead, be a good student and go because say something the people
- 24:15that you think aren't talking. Guess what, As you know JT. Some
- 24:21of the people who've talked to I'm still shocked. And the proof and the
- 24:26documentation that they're sending is shocking. And I will tell you people talk.
- 24:33We think these people are keeping secrets. They're not, and they think that
- 24:38they've scared people into not talking. And guess what, because we're letting people
- 24:45do it anonymously, they're doing it for the right reason. They're not even
- 24:48doing it for the reward because if you remember, we've got almost sixteen thousand
- 24:53dollars in reward money they're calling it anonymously so they won't get the reward.
- 24:59So they're doing it because it's the right thing, which tells you your days
- 25:06are numbered. Somebody is going to give us that one extra piece that we
- 25:11need that's going to just bring all of this together. Now, with that
- 25:17being said, we have had some tips come in about this Chase's disappearance in
- 25:23the Suspects. There's another missing person that there's been some talk potentially is connected.
- 25:30We have found the two people did know each other and I'm not going
- 25:36to say his name because I have not spoken with his family. They did
- 25:41know each other. Chase and him did know each other. We have confirmed
- 25:45that this person was involved with a pot farm in a different state that's connected
- 25:55to the one that Chase was working in California. Doesn't mean what happened to
- 26:00them as connected, but there are some early signs that it's the same group
- 26:06of people. So we're still looking into that, and we are going to
- 26:10continue looking into that. So keep calling in the tips, because I tell
- 26:15you it makes my day when I have to silence my phone at night because
- 26:23the calls were coming in at two three in the morning and I was getting
- 26:27woke up. I need y'all to leave a voice smail because I'm sleeping.
- 26:33But I tell you I wake up and I see tipline call, I get
- 26:40so excited because I'm like, oh shit, this could be the one.
- 26:42This could be the one that helps us bring Chase back to his family,
- 26:51because at the end of the day, yes, I want the people punished
- 26:55who did it. I'm sure the family does too. I don't know,
- 26:57haven't asked them. What I will tell you. The biggest thing is we
- 27:03want to know where he is, bring him home if he's alive, or
- 27:07bring his remains home and give him the piece he deserves. Then we'll worry
- 27:12about justice. Right now, you need to be worried. People are talking,
- 27:18so keep on calling me people. I'm just saying, like the assumption
- 27:22that somebody is going to be quiet simply because you leaned over them, Well,
- 27:32I was talking to you. I was talking to somebody today who made
- 27:37the comment. Well, you know, if they told a female, you
- 27:41know that it's not going to be kept a secret. Oh I'm going to
- 27:48make an addition. Oh uh, all right, how did that happen?
- 27:57I have no idea what that was. It was your sign or something wasn't
- 28:02it. It's still okay, wait, sign suspended, Yeah, it's suspended.
- 28:11Oh what was that behind it that just fell? Oh? I forgot.
- 28:18I had put two balloons back there because they were floating around the office,
- 28:25and I put them behind it so that they wouldn't float up. Yeah,
- 28:29we were about to change the entire theme of the show, like like,
- 28:37okay, these History channel. This has been behind it for two weeks,
- 28:44So that's funny that it just decided to pop. I was making a
- 28:48balloon arch and stuck them there, so I'll just let it flow. Okay.
- 28:53Do you know what that just reminded me of? Jason Huh? Do
- 28:57you remember our very first time recording together. She's uh oh, the cheerleader
- 29:04mom from Channelview Texas. Yes, and we were. It was back when
- 29:11I had first started the podcast, and I had my podcast booth set up
- 29:15in my closet in my office, and we were talking about my mom,
- 29:21Mama Bear, and one of her funeral memory cards came out of a box
- 29:26that was closed and we were on video and it fluttered down and landed on
- 29:33my keyboard while we were recording. Do you remember that? Yeah? I
- 29:37rethought my entire outlook on life that night. I mean it, It's changed
- 29:47the way I think of things about wife and when I think of Mama Bear,
- 29:52I'm careful what I say because she's obviously listening, and she don't come
- 29:56back and get me if I don't watch it always just done. Okay,
- 30:03well that was interesting, But all of that to say, don't put balloons
- 30:07behind your sign and call us because we love the tips. Yes, she's
- 30:17gonna clod up and rain on it. I tell my littles that all the
- 30:21time. So that's what we got. So one last thing I'm gonna say,
- 30:29if you're friends, if there's somebody on here that's friends or knows Addison
- 30:33or Chase, I mean Addison or Chase, Addison or Matt, tell them
- 30:38they are able to call anonymously, just like anybody else. Yep, yep.
- 30:48Shelby's asking for just a quick recap. Oh sure, quick recap.
- 30:55Chase Alan Lackey went missing from Houston, Texas in July of twenty seventeen.
- 31:02He and his dog Champ basically disappeared. They you know, there's been some
- 31:11theories he was out walking the dog because he was seen walking the dog earlier
- 31:17in the day We know that he went with some friends during the day,
- 31:21played softball. The night before, he sent some text messages assuming from his
- 31:26apartment. Somebody took him in champ his id, his truck, all of
- 31:34his belongings were left at his apartment. And the interesting thing about that is
- 31:42the family and friends went into his apartment to look for him because they were
- 31:48worried what happened, and they were smart and took pictures. They called the
- 31:56police when they went into the apartment the next day. Cell phone had been
- 32:00swapped out, some money was taken, some things were changed in the apartment.
- 32:06And the sad thing is Harris County never treated it as a crime scene.
- 32:12They never fingerprinted the apartment. They they did very little, is what
- 32:19we're gonna say. During the course of investigating, found out that two Chases,
- 32:27so called good friends, weren't really good friends. They lied to police
- 32:35said that neither one of them were involved with drugs. It was all Chase,
- 32:39YadA, YadA, YadA. And there's proof. Chase was working in
- 32:45the iron business. He lost his job because he was a little daredobil little
- 32:50thing, and his good friend Addison said, Hey, come work with me
- 32:57in my drug business. You can work on this pot farm. We can
- 33:00do all of this stuff together. Chase, it appears, brought Matt into
- 33:05it. And then they both lied said they didn't see Chase that weekend,
- 33:12and lo and behold, one of them's phone pinged with Chases that day.
- 33:16I mean, these two friends know what happened, and Chase is still missing,
- 33:22and guess what, their friends are starting to talk in some family.
- 33:30So I just gave away a little clue that I probably shouldn't have. I'm
- 33:34sure somebody's going to be sending me a text any minute telling me to shut
- 33:37my trap. But friends and family are talking. They're starting to realize that
- 33:45they want to be on the right side. They don't want to have that
- 33:49information. Knowing that Chase's mom and dad go to bed every night wondering where
- 33:55their son is and what happened. I go to bed crying wondering what happened
- 33:59to it. So, yeah, there's a quick ring. I think you
- 34:04mentioned multiple levels of law enforcement are involved now, right, multiple agencies?
- 34:12Yes, So in case you want to know, let me get my little
- 34:15posted here. The anonymous tip line five one two, five, five,
- 34:20three nine four eight four. To be anonymous, you need to hit star
- 34:25sixty seven when you do it now. If you don't, we will get
- 34:30your phone number. But once we take the message out, we can delete
- 34:37that number. If you you know some people have called and they're okay telling
- 34:40us who they are. We still even if you tell us who you are,
- 34:45we are going to remove that information so that we do not have to
- 34:49share it with anyone. Yes, and I'll leave the the number running on
- 34:55the banker for the rest of the show. I added sixty seven. I
- 35:00didn't know that part, but there it is. I need a drink.
- 35:02Sorry, guys, I'm going to just say it makes my nose it with
- 35:08the spiciness. At least you don't get the hair. I've had too many.
- 35:15I just promise we need to get through our cases because tequila has a
- 35:20tendency to make my clothes fall off. So I also have water here to
- 35:24make sure that doesn't happen. At least we'll prevent a couple of layers to
- 35:30from coming off. Also, I want to say, be a better friend
- 35:37to people, right, Just be a better friend. I mean, I've
- 35:43had to walk away for some friends. Sometimes you have friends in your life,
- 35:45they're there for a certain part of your life. There was a reason
- 35:50you met them, there's a reason you connected. Then doesn't mean you have
- 35:52to be lifelong friends. You can walk away from people that do not contribute
- 35:58it positive to your life. It is okay to say, you know what,
- 36:01I love you, I want the best for you, but you're not
- 36:05good for me. Yeah. So yeah, don't think you have to keep
- 36:08those friends. Yeah, I mean, I know that the longer that people
- 36:13are in your life, the harder it is to kick them to the curb.
- 36:15But if they are toxic, kick them to the curb. They are
- 36:21not worth the stress, the drama, and the insanity that they bring to
- 36:23your life. There is something to be said for trying to make something work,
- 36:30but if that doesn't work, you don't need it. You just don't
- 36:34need it. Nopeah, I mean it just is people. So and if
- 36:42you say that you're a friend and you're going to post on social media,
- 36:46how much about this person? You need to walk the walk that you're talking.
- 36:54Yeah, I'm talking about Addison. You know, we've called him out
- 36:58before, all these posts how I'm missing Chase, he was in my wedding,
- 37:01YadA, YadA, YadA, And yet they weren't even friends on Facebook
- 37:06anymore, and he has all this money, all these articles about being a
- 37:10millionaire, he has not offered one dime or one ounce of help for his
- 37:17so called friend. So, really, what kind of friend are you?
- 37:22If you supposedly are rolling on all this money, Why aren't you given money?
- 37:28If you truly don't know anything, why aren't you calling me and saying,
- 37:30hey, Terry, hey JT. What can I do to help you
- 37:35find Chase? He was my bud. So yeah, don't call yourself a
- 37:40friend, right If you do have a Facebook, what I have up right
- 37:46now is the account for the group that we have for Chase, which is
- 37:51Finding Chase Lackey. If you search that on Facebook, you will find it,
- 37:54and that is run by his that is run by his family. That
- 37:59is different than the True Crime Wine Time discussion page. Just so you know,
- 38:02the Finding Chase Alan Lackey page is run by his family. You will
- 38:07find we post and tag them in anything. We try to be good about
- 38:10tagging them in anything. And we do have a GoFundMe set up. We
- 38:19can post that link. I think we have it, and we also on
- 38:22our True Crime and Wine Time website you can buy merchandise and the profits from
- 38:30those items go to that as well. It's not a lot because we wanted
- 38:34the products to be good quality. I have several and they're really good qualities,
- 38:38so the profit's not huge. But if you want to buy a T
- 38:43shirt, a hoodie, a bag, get the word out there, you
- 38:46can do that or the GoFundMe, and all of that money will be spent
- 38:52for rewards or with families permission on things to get us closer to the truth.
- 39:01I'm trying to find why can I not find the link? I I
- 39:14think it's on I think it's on our web page True Crime and Wine Time.
- 39:22If not, what I'll do is I will add it to the comments
- 39:27a picture of it after we finished recording, because I know we've made several
- 39:35posts because we even have a QR code. So yes. And also not
- 39:45going to get religious, but if you do believe in prayers, please say
- 39:51a prayer for his family because they are living through hell. And I've said
- 39:57it multiple times, I don't know how they are functioning and going on and
- 40:01still you know, our leading lives mean with not knowing. So my hugs
- 40:10hearts to all of them. They are an amazing group of people and they
- 40:15deserve answers. Yes, Oh, are you ready to move into the case,
- 40:30says Cas, I am, because we're sticking in Texas. You are
- 40:39for sure? I am right. Do you want me to replay the intro
- 40:45so we have a separation of spots up to you. Yeah, we're good.
- 40:54Good. Perfect. Do you have an intro for my case? No?
- 41:00No, then we're good. Okay, So that's good because my case
- 41:07is dark and I have always said I will not do mass shootings or school
- 41:15shootings, but this one is different because it was early on in mass shootings,
- 41:22and it is something that has stuck with me from the time it happened.
- 41:28And you'll see that I am not going to focus as much on the
- 41:34shooting aspect some of it, I will. I'm also not going to give
- 41:39the perpetrator any glory. We are going to call him by his first name
- 41:44only he is deceased, but he's not getting any kudos from me or any
- 41:50recognition from me. So, guys, this is something that was devastating for
- 41:55my home state of Texas. Who is still on drug but back then they
- 42:00weren't on drugs anyway. And so Bob Luby opened his first Louby's restaurant in
- 42:10San Antonio, Texas. His dream was to serve fresh food and a place
- 42:17that was inviting to guests. Okay, guys, I grew up going to
- 42:22Louby's with my Ma Mall and I always had fried chicken, macaroni and cheese,
- 42:30mashed potatoes with cream, gravy, red jello with cool whip. You
- 42:36had me until the jello. However, I'd still eat it because it all
- 42:40sounds good. I mean it's I mean even now when DOUBLEH makes me jello,
- 42:47it's red with the little cool at but top, because that little is
- 42:52what I remember. We would go after church on Sundays and then just because
- 42:58and my grandmother loved their liver and onions. So I know, I'm like
- 43:07but so. Louby's is currently only in Texas, has thirty eight locations.
- 43:13Okay. On October sixteenth, nineteen ninety one, was also Boss's Day,
- 43:21and Luby's was extra busy during lunchtime because of it. When George, like
- 43:28I said, I'm not going to say his full name, drove his pickup
- 43:31truck through the front windows of Colleen's Loubies. Now Colleen, Texas is home
- 43:37to Fort Hood and currently they have over seventy thousand military personnel. And it
- 43:45is Luby's was right next to Fort Hood. Do not know how many people
- 43:51were stationed there then I could not find that. So it was lunchtime.
- 43:57He drove his truck through the front windows. George was thirty five years old.
- 44:04He had turned thirty five the day before this. Ohoh, this was
- 44:10his birthday present. I guess he was born. And I don't know how
- 44:15you say it, but Sayer Pennsylvania, as say, why are e Sayer
- 44:22never been there? Yeah? Probably? So he was born into a wealthy
- 44:27family and had two younger siblings. So his dad was an orthopedic surgeon and
- 44:35got called into the military. So then they wound up moving around a lot
- 44:39because he worked at different Army hospitals. He did have two younger two younger
- 44:45siblings, and George went into the military after high school. He was honorably
- 44:53discharged after a couple of years, but he went to the Merchant Marines after
- 45:00that, and he had a lot of problems because he was arrested for drug
- 45:06use and he was suspended for having racial arguments with people and guys. This
- 45:13was in ninety one. I mean. Now, he lived in Belton,
- 45:19Texas, which is a little small town next to Cleen, in a house
- 45:23that his family owned, so he wasn't paying any bills, and he worked
- 45:30a lot of different jobs. He actually quit his job about a week week
- 45:36and a half before the event at Louby's. So after he drove through the
- 45:43window, he jumped out of the truck and he yelled, this is what
- 45:46Belton did to me. Guys. Nowhere could I find anything that Belton,
- 45:54the city did anything to him. So don't know what was going on with
- 46:00that. He then pulled out a Glock seventeen, a Ruger P eighty nine.
- 46:07Those that don't know, those are both pistols. It was not,
- 46:10you know, assault weapons. Now, a local veterinarian did what anybody would
- 46:17do that has any type of medical training. He rushed over to the truck
- 46:22to help this person, thinking that it was a medical emergency. Right,
- 46:28guys, I would still do the same thing, but sadly, DVM Michael
- 46:34Griffith was shot and killed by George. Okay, now after this, he
- 46:40started shouting again, this is what Belle County did to me. This is
- 46:45payback day. Okay. He then opened fire on guest and staff of Louby's.
- 46:53This is why it gets dark for me. He was selective as he
- 46:58went through the restaurant on his shooting spree. Okay, as he was going
- 47:04through the restaurant, he was yelling, all women of Colleen and Belton are
- 47:08vipers. The one humane thing he did. And I dug and dug and
- 47:16dug, and I could not find anyone that could explain why he did this.
- 47:22He went up to a woman who had a small child, and the
- 47:30baby was crying, and he basically yelled at her to get out before he
- 47:34changed his mind and he let her and the child live. I could not
- 47:40find I am going to say it's because of the child he didn't want.
- 47:46It's the only thing I can guess. So, but as he went through
- 47:50the restaurant, he went up to one woman and said you bitch, and
- 47:54then shot her. And he saw other woman hiding under a bench and he
- 48:00basically said, you're trying to hide from me, and before he shot her.
- 48:06He continued through the restaurant, approaching different individuals, and he did shoot
- 48:12a man who was hiding underneath of a table. Now, one of the
- 48:19guests broke out a side windows of loubi'es so that people could escape. People
- 48:23started escaping. So that is something that dude gets a medal for thinking to
- 48:30do that. Because I trained for stuff like that. Most people don't,
- 48:36you know. So the fact that he had I tried to find if maybe
- 48:40he was military, but I couldn't find it. But so yeah, I'm
- 48:49going to get to that. It is said that George reloaded his pistols three
- 48:53times before the police arrived. Now, during his rampage, he killed twenty
- 49:00three people. Ten of them were single point blank shots to the head,
- 49:08and he wounded twenty seven other Of the twenty three killed, fifteen were women,
- 49:16and the survivors said he went around the restaurant and chose women to shoot
- 49:22over men. He shot men who tried to get in the way hide their
- 49:28wives came up to him, stuff like that. Now, police arrived on
- 49:31scene pretty quickly and they tried to reason with George to give himself up,
- 49:37but he refused. He said, I have more people to kill. He
- 49:45then was out of bullets except for the one bullet he kept, and he
- 49:49turned the gun on himself and ended his life. So this shooting is known
- 49:54as Luby's massacre in Texas. It was the deadliest mass shooting in America up
- 50:00until the Virginia Tech shooting in two thousand and seven, and as we all
- 50:07know, there have been so many since then that it's become to people are
- 50:17becoming desensitized to it to some degree because every day you turn on the news.
- 50:22Now, a lot of people wanted to know why, why did he
- 50:28commit this absolutely heinous crime. He was raised with a silver spoon in his
- 50:35mouth pretty much, you know. Friends and former coworkers of his said that
- 50:39he was known for his erratic behavior. He was quirky, but erratic,
- 50:44and he was said to be a little chumpy and paranoid, and he gravitated
- 50:49to rap music that took glorified violence in women being punished. Okay, now
- 51:01this is the part that gets me because I think because we weren't as aware
- 51:07of these type of things back then, people didn't think to alert somebody.
- 51:12But it was later reported that he said a couple of weeks before this,
- 51:16what would happen if I one day killed someone? And he said multiple times
- 51:22to co workers, people overheard him at restaurants that one of these days he
- 51:27was going to have to hurt someone and he didn't really want to, but
- 51:30he was going to have to. Nobody called and reported him. Nobody,
- 51:37Okay, there is you know thought he moved around a lot growing up since
- 51:45his dad was a surgeon in the army, and like I said, it
- 51:50was no surprise that he went into the military. But when he was discharged
- 51:54from the Merchant Marine Merchant Mariner Marine or Marines, it's marine's terror. But
- 52:04he was discharged due to his drug issues. He did complete a drug rehab
- 52:07program in Houston, Texas, and at the time of the shooting, there
- 52:13were no drugs or alcohol in his system. He was stone cold sober.
- 52:21So as the police start digging into because he was deceased, but I think
- 52:28we all want to know why, what was the motive kind of thing.
- 52:31I think that's just human nature, right. So as they started looking into
- 52:36it, they found out that he had stalked to women who were sisters and
- 52:40lived just a couple of blocks away from the family home that he was living
- 52:45in, and it was said that people knew he hated women and was a
- 52:51racist. Now a former roommate came forward and said George's ranting were even worse
- 53:01after he would talk to his mother because most of their fights or most of
- 53:06their talks ended in fights or disagreements, so leading many to believe that he
- 53:12had an issue with women due to his strained relationship with his mother. Mommy,
- 53:17she's right. Maybe he saw that woman protecting her child and thought,
- 53:23I wish that my mom would have done that, and that's what savior now.
- 53:30Like I said, the day before was his birthday, he turned thirty
- 53:34five, and he spoke to his mother on the phone, assuming she called
- 53:37to say happy birthday, right, I'm going to assume. But police searched
- 53:43the home that he was living in. They found no clues, no manifesto
- 53:46that was left behind, didn't find why he had quit his job and decided
- 53:52to go on a going rampage. Now, his dad, the doctor,
- 53:57told reporters back in October, a couple of days after this happened, he
- 54:00believed his son had a brain tumor and that's what caused it. And he
- 54:06said he hadn't seen his son in over a year and that he didn't really
- 54:09know him very well. So there there were several reports that said George felt
- 54:20his parents were unsupportive of him, and that his mother was aggressive and strong
- 54:25willed. Now. His parents divorced in eighty three, and this happened in
- 54:30ninety one, but he was already an adult, right, And by the
- 54:36way it sounds, he and his dad didn't keep in touch very well,
- 54:38so either his dad saying he didn't know him well because he was trying to
- 54:43shy away from it, you know, and not be pulled into it,
- 54:47and trying to give himself some absolution. I don't know, but a friend
- 54:52told a reporter that he, you know, grew up George, and growing
- 54:59up up, their house was immaculate, and that George was so scared of
- 55:06messing anything up because it would set his mother off. He said, you
- 55:12literally walked on eggshells. So doesn't sound like it was a loving home,
- 55:19right, No more mommy dearest kind of right. But growing up, no
- 55:28one that they talked to said there was any flags. They said he seemed
- 55:32pretty normal and that maybe the changes came after he was using drugs. But
- 55:37he stopped using drugs, you know, he was clean at the time this
- 55:40happened. Other thing that was interesting. The night before the shooting, he
- 55:45had a birthday dinner for himself at a local restaurant. He was watching the
- 55:52Clarence Thomas confirmation on TV, and staff and other diners said that he was
- 56:01upset about Anita Hill. You know, I think we all know who accused
- 56:06Clarence Thomas of sexual harassment. He was overheard calling her a dumb bitch,
- 56:15so he definitely had a thing against women. Now, they did do an
- 56:20autopsy. The autopsy did not show any signs of drug, alcohol, or
- 56:25a brain tumor. They found no abnormalities that could contribute to what happened from
- 56:32the autopsy, so ruled out his dad's theory about him having a brain tumor.
- 56:42No clear motor has ever been found. Now I joke and say Texas
- 56:49is on drugs. I don't literally mean that. We just have some crazy
- 56:52laws going on, especially if you're a woman. But the Lubies massacre not
- 56:57only changed Texas, but it also impacted our Texas gun laws. So Susannah
- 57:06Hopp made a huge impact on gun laws after the shooting. Her parents were
- 57:10two of the victims killed in the shooting, and she is known for this
- 57:15comment, you can't go up against a gun with the salt shaker. Susannah
- 57:22was dining, like I said, with her parents. She had left her
- 57:27pistol in the car because back then you couldn't carry it in, and she's
- 57:31a doctor. She didn't want to lose her license by carrying it in.
- 57:36She said, if she would have had her gun, at least she would
- 57:39have had a fighting chance. And we're not going to get into the gun
- 57:45discussion, but it fuelled and motivated for her to fight to expand the Second
- 57:50Amendments right in Texas. She went on to be a Texas state representative from
- 57:53ninety seven to two thousand and seven. And as we all know, Texas
- 58:00this is now one of the easiest states to get and carry a gun,
- 58:02which is a whole debate for another day, you know, because at the
- 58:06end of the day, twenty three innocent people were killed, many more were
- 58:10injured because of the actions of this one man. And because of this man,
- 58:19I do not sit with my back to the door in a restaurant,
- 58:22and that started when I was young, and because my oldest son was born
- 58:28in ninety one, and it's why I check out where the escape roots are
- 58:31and I check to see if the table can be flipped over. So it
- 58:36tells you it changed Texas a lot. And now that it's become a common
- 58:40thing. I think it's changed a lot of us. So that is my
- 58:46case. And I need more drink, and I want some fried chicken and
- 58:51macaroni and cheese, mashed potatoes and jello. Please, I don't have any
- 58:58of that. Well, then what good are you? Maybe I should text
- 59:05double H we don't have a Louby's here, or if we do, I
- 59:08don't know where it is. I may have to look for it. But
- 59:12I decided to cover that. I know it's a different kind of restaurant crime,
- 59:15but cap I left my bell in the other room because now that my
- 59:23mother in law's bassett hown has moved in with us. Every time I ring
- 59:28the bell for a drink, she howls and I can't. I can't.
- 59:35She got to stop, but I said, I didn't want to go into
- 59:38you can go online. They have every step he made within the process of
- 59:45what he said to every person as he shot. I wasn't going to go
- 59:49through that. I went through a couple, but like I said, it
- 59:52impacted me hugely, and I have to say I probably have only eaten up
- 1:00:00Loubies four or five times since this happened, And every time I got nervous
- 1:00:06and what's that It can happen anywhere, not just Loubies. You know it
- 1:00:09was that Louby's fault, but being from Texas and Colleen is a huge military
- 1:00:16base and it's a big town. Yeah, I was interested in seeing if
- 1:00:25we've covered so many cases now I can't remember. I couldn't remember, so
- 1:00:29I had to look it up. But to see if Active Shooter had covered
- 1:00:31the Loubies shooting, and they did in episode eight, which was probably ten
- 1:00:36before I hopped on board. I'm interested to see if Kate, the showrunner,
- 1:00:39wants to do maybe another re recording slash updated info because it's been so
- 1:00:45long. But uh yeah, yeah, these cases are always difficult. I
- 1:00:50appreciate the fact that you went with the whole no notoriety thing. I can't.
- 1:00:55It grinds my gears when their names are plastered over every because they don't
- 1:01:00deserve it. But yeah, and they don't get try to do that if
- 1:01:09they're still living. He's not still living, but I still, I mean,
- 1:01:14we don't know why I did it. He I'm going to go on
- 1:01:17a limb and say he had some mental things going on, he had some
- 1:01:22anger issues. He didn't deal with it in the right way, so he
- 1:01:28gets no excuse. He made the decision, and I'm not sad for how
- 1:01:32it ended. I mean, yes, probably everybody would rather him go to
- 1:01:36jail, but you know what, it's always risky with our legal system,
- 1:01:42right, so it ended the way it ended. I just everybody just don't
- 1:01:47do it, just don't know it. My case is not dark, it's
- 1:01:55not deadly, it's not any of that. It does deal with the food
- 1:02:05of a sort, not necessarily restaurant. But we're going to talk about really
- 1:02:08two things tonight. Okay, I have one quick question. Yeah, is
- 1:02:14there any rats in the food or roaches in the food? So I'm turning
- 1:02:21off my audio. Okay, it has nothing to do with the specific item
- 1:02:27of things. Okay, But what we are going to chat about is we're
- 1:02:34going to talk about the Coca Cola heist of two thousand and six. But
- 1:02:38I am going to give context in terms of what the cola wars were,
- 1:02:45which albeit were intensified in the eighties, but happened since the late eighteen hundreds
- 1:02:52and it still continues to this day. And I knew nothing about any of
- 1:02:57this stuff wars. Yeah, the Coca Cola Wars. Okay, uh huh,
- 1:03:05I know nothing about this, and I've gotten really good at not researching
- 1:03:09your cases, so am I What I just want to know, is she
- 1:03:17hungry because I said that I'm hungry for chicken and macrony or is it because
- 1:03:22I said rats and roaches. I just want to make sure that we're on
- 1:03:27the same page that you're hungry, because all right, so we didn't start
- 1:03:37the fire by Billy Joel references in one of the lines rock and Roller Cola
- 1:03:39Wars, and you know you've made it when you're enshrined in a Billy Joel
- 1:03:45song, said no one ever so the col Wars. I like Billy Joel,
- 1:03:49but I thought that was a perfect place for a joke. The Cola
- 1:03:52Wars represent one of the most famous and enduring rivalries in the corporate world,
- 1:03:55primarily between two giants, the Coca Cola Company and PEPs. This rivalry has
- 1:04:01spanned decades. Its shaped marketing strategies, product innovations, and consumer preferences in
- 1:04:08the global beverage industry. I found some stuff in terms of their history really
- 1:04:15interesting. So I'm just gonna talk a little bit about both of them.
- 1:04:18Coca Cola was founded by doctor John S. Pemberton in eighteen eighty six.
- 1:04:24It started its journey in Atlanta, Georgia as a patent medicine aimed at alleviating
- 1:04:28headaches and fatigue. Caffeine it does do that. Pemberton's creation combined coca leaves,
- 1:04:34a source of cocaine, and cola nuts, a natural source of caffeine,
- 1:04:39along with sugar syrup, creating a refreshing and invigorating drink. In fact,
- 1:04:44John Pemberton, this is fascinating. He was addicted to morphine and used
- 1:04:48the coca leaf as a safer alternative, And in the eighteen sixties, seventies
- 1:04:53and eighties cocaine was widely used as a cure all So, truly there was
- 1:04:58cocaine in coke. Yeah, for quite some time. I think I always
- 1:05:03thought that was a old wives tale. I'm not sure that's what you call
- 1:05:08it. Ah, it was very true. It contained cocaine until nineteen oh
- 1:05:13three when the ingredient was replaced with caffeine. So so we were uh,
- 1:05:21I hope nobody was given their kids cocaine. Oh are you kidding me?
- 1:05:26They were given They were given cocaine to everybody at that point, all right,
- 1:05:31like they were the opera of cocaine. You get cocaine, you get
- 1:05:34cocaine. Cow. How were people not dying from it? Were they just
- 1:05:41putting just a little I don't know. I was thinking, were people Oh,
- 1:05:46I mean I used to drink twelve diet cokes a day. But if
- 1:05:51I would have drank twelve cokes that had cocaine in it, so I would
- 1:05:57have died. So there was the and then it got switched to the Cola
- 1:06:01nut, which has caffeine in it. So Coca Cola also had the first
- 1:06:05celebrity endorsement in nineteen hundred, with singer and actress Hilda Clark, who was
- 1:06:11featured in one one of Coke's ads, some of which were printed on tin
- 1:06:14trays, which were a big way to advertise at that point. As Coca
- 1:06:19Cola expanded its reach beyond Atlanta, it became one of the most recognized and
- 1:06:23consumed beverages worldwide. Through savvy marketing campaigns aggressive distribution strategies, Coca Cola solidified
- 1:06:30its position as a cultural icons synonymous with American values and lifestyles. And by
- 1:06:33that, by by aggressive distribution, here's what I mean. In the late
- 1:06:39eighteen hundreds. It was in the States, right, it was invented.
- 1:06:42It was in the States. They quickly advanced and moved their some of their
- 1:06:45distribution to Australia and then Europe, and then they stretched the globe really fast.
- 1:06:51It was like by nineteen twenty they were in different continents, which is
- 1:06:57wild. It just wild to me. How did they do that? Back
- 1:07:00then? We didn't have the logistics and supply chain that we do now.
- 1:07:08Wow. See that's what is so impressive. That's why I'm bringing some of
- 1:07:11this stuff up. So, in contrast to Coca Cola's origin, Pepsi Cola
- 1:07:15was founded by Caleb Bradham in eighteen ninety three in New bern, North Carolina,
- 1:07:20and it was initially known as Brad's Drink, Hey, which I like
- 1:07:31the originality of that. It sounds like like a bar's like drink that they
- 1:07:36made up for somebody who was a regular, you know what I mean.
- 1:07:39That's so let's see. So Pepsi Cola was formulated as a digestive aid.
- 1:07:46Apparently pepsi has has is rooted in Greek, which means digestive, which is
- 1:07:55wild to me. I had no idea about this, but It was formulated
- 1:07:58as a digestive aid in an energy booster made from a blend of cola nuts,
- 1:08:01vanilla sugar, and rare oils. Bradham's concoction gained popularity locally, prompting
- 1:08:10him to rename it Pepsi Cola in eighteen ninety eight. The name pepsi again.
- 1:08:15Oh sorry, yeah. Pepsi derived from the digestive ms enzyme pepsin and
- 1:08:20the cola nuts used in the recipe. Like Coca Cola, Pepsi Cola initially
- 1:08:25operated as a regional brand, sold primarily at soda fountains and drug stores.
- 1:08:31In terms of you look like you might have a question when you say it's
- 1:08:39for digestion. Are we talking it's supposed to be like a pepto bismol or
- 1:08:45a soothing of your digestive system. Was it supposed to be like metamucil.
- 1:08:50I think that it has a lot to do with like soothing. Like sometimes
- 1:08:54when you have an upset stomach, flat coke can calm your stomach, okay,
- 1:09:00makes it. I don't like pepsis. Maybe that's why I have stomach
- 1:09:04isssues. I don't like this out of oil as an ingredient it sounds like
- 1:09:08something you'd get from a whales Oh, got it? Okay. On that
- 1:09:13note, did you know that people get in trouble for using the oils of
- 1:09:19whale and lipstick and it's outlawed. I believe it so, But that's crazy.
- 1:09:31I didn't know they Pepsi were made for something. I thought they were
- 1:09:35just soft drinks. Mm hmmm. So in terms of logos, most people
- 1:09:41associate Pepsi with the circle logo. They opted for red, white and blue
- 1:09:47because that logo debuted in the nineteen forties during World War Two and they were
- 1:09:51capitalizing on the strong feelings of patriotism at the time and all of you.
- 1:09:57You'll notice some of their advertising always has this kind of low key patriotic kind
- 1:10:01of it's an American drink type thing. One way or another. It might
- 1:10:08be subtle, but it's there. They've kind of kept that throughout. Now.
- 1:10:12Coke's red background color first appeared in the late nineteen forties, but it
- 1:10:15was the creator's bookkeeper, Frank M. Robinson, who created the script logo
- 1:10:19in the late eighteen hundreds, so that's been around a lot longer than that
- 1:10:24red color. So nineteen tens, in nineteen twenties. We're going to go
- 1:10:30through a timeline here. Coca Cola becomes an international brand, expanding its presence
- 1:10:34globally. Nineteen thirty one, Pepsi declares bankruptcy during the Great Depression. Nineteen
- 1:10:40thirty four, Pepsi revitalized under new ownership, launches the twelve ounce bottle for
- 1:10:45the same price as Coca cola six point five ounce bottle, leading to the
- 1:10:48introduction of the quote Pepsi challenge marketing campaign. So that challenge has been out
- 1:10:55since nineteen thirty four. Wow, I thought it came out like Brookshields error
- 1:11:04or Cindy Crawford. Oh, either Brookshields or Cindy Crawford did a commercial.
- 1:11:10So what was out before that? Wow, I'm trying to make sure of
- 1:11:16something real quick before I Yeah, okay, don't make sure I had something
- 1:11:20accurate. They're not at this point, but I'll find a way. So
- 1:11:29that was nineteen thirty one nineteen thirty four. I said that nineteen forties and
- 1:11:31nineteen fifties, Coca Cola becomes synonymous with American culture through advertising a product placement.
- 1:11:36I will talk a little bit more about product placement later. Nineteen sixties
- 1:11:42Pepsi adopts the Pepsi Generation marketing campaign, targeting the youth demographic. Nineteen seventy
- 1:11:46five, Pepsi becomes the first American consumer product to be produced and marketed in
- 1:11:51the Soviet Union. Not something to brag about these days. Nineteen eighties,
- 1:11:58the Cola wars intensive if I, with both companies engaging in aggressive marketing tactics,
- 1:12:02celebrity endorsements, and product diversification. Again, we'll talk about a lot.
- 1:12:06We'll break this down a little bit here. Nineteen eighty five, Coca
- 1:12:10Cola introduces quote new Coke, which quickly becomes a marketing failure. I think
- 1:12:15Bells said new Coke sucked, correct, Yeah, And I might talk about
- 1:12:23this a little later, but in the event that I don't, I want
- 1:12:25to mention it now. What happened. What Coke did ultimately was so much
- 1:12:30better for Coke because what they did was they introduced new Coke, took the
- 1:12:34old stuff away. People said, I flip and hate new Coke, so
- 1:12:39they left New Coke as Coke, but that they reintroduced the old recipe called
- 1:12:45Coca Cola Classic, and people wanted Coca Cola Classic back, and they ended
- 1:12:50up doing better than people thought, because they thought with New Coke things were
- 1:12:56gonna, you know, go downhill, so they spun it to make it.
- 1:13:01They didn't plan that, but they came back. Now. I don't
- 1:13:06think they planned it, but it's very possible they did. What do you
- 1:13:11know what the difference was between New Coke and Coke Classic except for that it
- 1:13:15sucked? Did they ever say what they changed? Was it less sugar,
- 1:13:20more this, less that? Or was it just so? I couldn't find
- 1:13:26anything? And I think the reason for that is because you'd have to know
- 1:13:29the original recipe to tell the difference, and the original recipe I'll explain where
- 1:13:33that's kept because it's kept away. I drank RC colon tap back then,
- 1:13:41so it's the third option. So nineteen nineties, both companies expanded their product
- 1:13:48portfolios beyond Cola, acquiring various beverage and snack brands. We'll talk about that.
- 1:13:53And in the two thousands, the Cola wars continued with a focus on
- 1:13:56healthier beverage options and the international market expansion. So the rivalry between Coke and
- 1:14:01Pepsi began to intensify in the mid twentieth century, as both companies sought to
- 1:14:06expand their market share and outmaneuver each other. Key developments included the following items.
- 1:14:13TV ad battles. On Thanksgiving Day nineteen fifty, Coke took advantage of
- 1:14:17the emerging power of TV and they broadcasted a half hour commercial on CBS half
- 1:14:25an hour. I bet it didn't cost a million dollars like three minute commercials
- 1:14:30do. Now. I highly doubt it might. It might have been the
- 1:14:33equivalent, but no, it's a good question. There weren't very I mean,
- 1:14:38TV was so new. I guarantee it probably was expensive to develop that.
- 1:14:44But I'll have to look for I'll have to look to see if wonder
- 1:14:50if the original nineteen fifty Coke ad is around. I'm sure it's somewhere.
- 1:14:58Here's a commercial Oca Cola from the nineteen fifties. We could show that real
- 1:15:02fast. Yeah, I love this. This is great. I love the
- 1:15:08video. Oops, that's not what I want. Nope, that's not what
- 1:15:12I want either. Come on, JT, you know how to do this.
- 1:15:18All right, here we go. Here's a nineteen fifties commercial. Folks,
- 1:15:21ACKed, you'd think I'd ask the whole army to stay for supper.
- 1:15:26I mean, how much can a mere fourteen people eat, after all,
- 1:15:29just to ham the turkey, the salad, and the layer cake and a
- 1:15:31few other things, that's all. And coke, of course, Well,
- 1:15:36you needed something sort of sparkling with such a skimpy meal, and we had
- 1:15:42to have music. I mean, you wouldn't want things to get dreary,
- 1:15:44would you, So just to keep everybody awake, sort of, I asked
- 1:15:47a couple of boys in the band to drop over too, and boy did
- 1:16:04they want things up. And of course then I had to give them all
- 1:16:09coke too to brighten them up. I even saved some coke for mom and
- 1:16:14Dad, I really did. But when they came home and saw that kitchen,
- 1:16:20well they seem to think one bottle of coke just wasn't enough. So
- 1:16:24I have to market for a whole week is punishment, And when I market,
- 1:16:29I make sure this house has Coca cola. Everybody's happy when you bring
- 1:16:39home the cocaine. Read you so read Coca cola, But you had your
- 1:16:45spark. I hope everybody enjoyed that. Coca Cola does not put you at
- 1:16:57your sparkling best. That's what why champagne does. Okay, let's just clarify.
- 1:17:05You can see though, like in the nineteen fifties, they're starting to
- 1:17:09market towards that younger generation around the same time or a little later than Pepsi
- 1:17:13was doing the Pepsi generation right that it was adorable. It really was explained
- 1:17:21so much of my nineteen seventies childhood. So on Pepsi side, the president
- 1:17:29Al Steele, just decided to shift the company's advertising strategy. Now, if
- 1:17:33you know Al Steele, you'll know that he was I think her fourth husband,
- 1:17:39Joan Crawford. So Joan Crawford was married to Al Steele, who was
- 1:17:45the president of the Pepsi co Company or Incorporated. And Joan Crawford suggested making
- 1:17:49Pepsi more of a lifestyle brand rather than one that emphasized value and that made
- 1:17:57a switch. So our Joan get it like get girl getting a girl right.
- 1:18:05So, in terms of marketing battles, Coca Cola and Pepsi engage in
- 1:18:08fierce marketing, launching iconic campaigns such as Coke's It's the Real Thing and Pepsi's
- 1:18:13Pepsi Generation. These campaigns targeted different demographics, with Coke appealing to tradition and
- 1:18:17nostalgia, while Pepsi targeted the younger jen with messages of youthfulness and vitality.
- 1:18:25Both companies introduced new products and packaging innovations to stay ahead of the competition.
- 1:18:30Coca Cola's introduction of Diet Soul SODA's like Diet Coke and Pepsi's launch of Pepsi
- 1:18:36Max and other low calorie options reflected changing consumer preferences for healthier beverages. Whatever
- 1:18:42you want this big clothes healthier. In addition, Coke made a big move
- 1:18:47that was the purchase the Minute Made Corporation in nineteen sixty. Sprite, the
- 1:18:53most successful spinoff product, was also released in nineteen sixty one. Pepsi later
- 1:18:59requires are acquired in answer to that, the international distribution rights for seven up.
- 1:19:05So they're going back and forth back and yes it is. It is
- 1:19:11tit for tat. In terms of celebrity endorsements, Coke and Pepsi have enlisted
- 1:19:15them throughout time. Like I said, the earliest one was nineteen hundred.
- 1:19:20Who made abb That's a good question. I didn't look it up, uh
- 1:19:26Coke Coke did. It was created in nineteen sixty three after the successful sales
- 1:19:30of marketing of diet right, Cola owned by the Royal Crown Company. So
- 1:19:36ah, thank you Google. Notable endorsements include Coke's partnership with Santa Claus and
- 1:19:45Pepsi's collaborations with Michael Jackson, Britney Spears, Beyonce. So you know,
- 1:19:50like there were even so when I'll give you an example, when the I'm
- 1:19:57stopping you, what about the Polar Bears, don't just talk about Santa Claus.
- 1:20:00What about the Polar Bears. I'm getting there. So okay, So
- 1:20:03when the Super Bowl was in Atlanta, which is the home of Coke and
- 1:20:08Pepsi was the sponsor of the Super Bowl, Pepsi put on commercials saying the
- 1:20:15real drinks here, et cetera, et cetera, et cetera. Right,
- 1:20:19it's nice to be here. So these are small jabs, right, These
- 1:20:24are not like unethical things. They're just small little jabs just because they know
- 1:20:29the person's watching it going. Yes, just as an example, I am
- 1:20:35eventually gonna have to go. I've heard the Coke Museum is really good.
- 1:20:41Yes, yeah, in Atlanta. The Coke Museum in Texas very different,
- 1:20:45not the same. Uh, don't get confused by the definitions. Okay,
- 1:20:49You're welcome, all right. The cola wars expanded beyond the US as Coke
- 1:20:55and Pepsi sought to dominate international markets. Both companies invested heavily in overseas operations,
- 1:21:00engaging in aggressive pricing strategies and localizing their marketing efforts to appeal to diverse
- 1:21:06cultures and taste. Now I talked about how Coke and Pepsi bought different different
- 1:21:13companies. Obviously, you know, I guess they call it diversification. Diversification.
- 1:21:19The word diversifications one step off of math, and I don't like it,
- 1:21:23so I try not to. I try to avoid it. No gas
- 1:21:26math, please, no PEPs no gas math, no Coke math, no
- 1:21:30Pepsi math. I don't want no math. So, in response to changing
- 1:21:33consumer trends, Coke and Pepsi diversified. Coke acquired Minute Made to Sony and
- 1:21:40Honest te Honest Tea, while Pepsi acquired Free Doo, Lay, Tropicana,
- 1:21:44Quaker Oats, among others. When Pepsi merged with Freedom Lay to form Pepsi
- 1:21:47Co Incorporated, the company used the newly formed partnership to give cola lovers a
- 1:21:54perfect companion for their pepsi. Can you guess what it is? Dorito's.
- 1:22:02It is, it's dorito It's nice, good job. You were right.
- 1:22:10Absolutely, that does not happen often. Are you gonna I'm gonna ask triple
- 1:22:17H. I'm gonna call him triple h H. Double H will say no,
- 1:22:20she's right all the time. Please don't give me. Two of them
- 1:22:27were one and a half. I need no extra, I need no extra.
- 1:22:30So I was right. Did you know what made me think of that?
- 1:22:34Because Dorito's did those commercials during the Super Bowl with the sexy vibe,
- 1:22:41So what would pair with that? The pepsi? That's why I said to
- 1:22:45Ricos, Yes, and and this was around the same time that they began
- 1:22:49marketing pepsi generation, referring to the younger consumers in terms of mass media.
- 1:22:57Product placement was rampant early on. Coke's most obvious example. An earliest example,
- 1:23:04high kimbers, I'm not mom, I just don't like it. Yes,
- 1:23:14I do, thank you, Yes, I hope you're safe. Yeah,
- 1:23:17I mean we need math. And guess what. Here's the way you
- 1:23:19do math right here. That's all you need. Keep it handy. Here's
- 1:23:25my favorite thing. Here's my favorite thing that happened in math class when they
- 1:23:30said you won't always have a calculator in your pocket, Well, yes I
- 1:23:34do. My phone has more power in it and does more stuff than the
- 1:23:41space shuttle that landed on the Moon. So just saying anyway, So the
- 1:23:47most obvious example initially was the nineteen sixty one movie one two three with James
- 1:23:54Cagney. He plays a high ranking executive in the Coke Company. So Jimmy
- 1:24:00apparently near the end of the movie he goes to he's like at an airport
- 1:24:05or something. This is I'm riffing off the top of my head from what
- 1:24:09I remember reading, but he's at an airport or something, and he goes
- 1:24:12to a vending machine and it's all pepsi and he calls up like somebody is
- 1:24:15like, we got to get ourselves here, which I think is really funny.
- 1:24:19In addition, Coke's first movie appearance was actually in the nineteen forty six
- 1:24:25holiday classic It's a Wonderful Life, where it can be seen on the store
- 1:24:29shelves. By the sixties, the Coke actually opened an office in la because
- 1:24:35they were featured in so many films. They were there to make sure that
- 1:24:40no matter the time the movie was set in, if they wanted coke products,
- 1:24:44they would provide the correct ones for the time. Hmmm. Yeah.
- 1:24:53In the nineteen eighties is when Pepsi got a few massive product placements with a
- 1:24:58mention back to the Future one and two The Man of I've seen it,
- 1:25:01but I've seen bits and pieces. I can't get into. A guy that's
- 1:25:11dating his mom or his mom's sitting on him. That just creeped me out.
- 1:25:14And I am not watching it. Double h gives me for it about
- 1:25:20all the time. That just creeps me out. No, not interested.
- 1:25:26But while it was featured in both of those films, The Man of Steel
- 1:25:30crashed through a coke billboard and ET opened a can of coke and ET was
- 1:25:34the highest grossing film for quite some time. So this war continues, right,
- 1:25:41It's just like it's it's how big? How big is it? Right?
- 1:25:45We're doing a measuring contest, that is what it is. Ask a
- 1:25:48quick question. And I hope this doesn't show my ignorance too bad growing up.
- 1:25:55I don't know if it's just because my family didn't like PEPSI. I
- 1:25:58don't know, they were Doctor Pepper and Coke. But I kind of thought
- 1:26:04it was different races drink different products. So like if you went to I
- 1:26:16don't know what the terminology is, but back in the day they called it
- 1:26:19the Barrios. If you went to the Barrios area of Houston, you would
- 1:26:24see this kind of soft drinks. If you went down to the fifth Ward,
- 1:26:30you saw this, and then you went to the other areas you saw
- 1:26:33that. I truly, until I was a teenager, thought it was marketed
- 1:26:41to the ethnic groups. But what you're telling me it's not. They were
- 1:26:45just going back and forth with each other. They were going back and forth
- 1:26:50with each other for sure. Now, their placement in terms of cultural and
- 1:26:55location could have very well been aggressive in that fashion. I don't have anything
- 1:27:00that says that it was. But if they saw a population that wasn't being
- 1:27:04advertised to or wasn't being provided, I mean business would say they are so
- 1:27:13and and you only know what you see and that's what you observed. So
- 1:27:18yeah, because it sounds yep, like some restaurants still like Jack in the
- 1:27:26Box? Is it Jack in the box? There's someplace they only sell PEPSI
- 1:27:31maybe it's stock and always have to say, uh, yeah, no,
- 1:27:34could I have a bottle of water. Yeah, because I don't like Pepsi
- 1:27:39products. College campuses are rampant with one thing. Right, You're either a
- 1:27:45coke campus or a Pepsi campus. I drank a lot of coke as a
- 1:27:48kid, and by a kid, I mean as a college student. But
- 1:27:51I lived on a Pepsi campus, so they had Pepsi only. And that's
- 1:27:55how you get paid, right, PEPSI will say we will provide the things
- 1:28:00if you only carry our stuff. Where I work now it is all Pepsi
- 1:28:04except for one location, and that's the Ronald McDonald house. They are allowed
- 1:28:10to have a coke machine every everywhere else not at all. I mean,
- 1:28:15I'm not gonna say it's stupid marketing. I mean it is good marketing.
- 1:28:19I mean, and they did some smart business decisions around that, just like,
- 1:28:26yeah, there was a time that they would sell certain beers only at
- 1:28:30the Astros game. Yeah. It's it's it's it's so interesting. Uh.
- 1:28:38But like in terms of this, and before we get to the actual heist,
- 1:28:43which really wasn't much of a heist, you'll find out, oh my
- 1:28:47gosh, McDonald's is all coke products. Everywhere. McDonald's only coke products.
- 1:28:53No matter where you go. If you know a McDonald's, let me know,
- 1:28:57I think that their shareholder somewhere. I remember something seeing that there was
- 1:29:05some co mingling there. Oh, there's gotta be I mean, like and
- 1:29:12and if you don't know, coke tastes so good at McDonald's because it's double
- 1:29:15filtered before it's combined. That's why it's so good at McDonald's. So the
- 1:29:21water goes through twice. It's like double filtered before it's combined with the syrup.
- 1:29:30Really mm hmmm, they double filtered, Like yeah, that's why.
- 1:29:35Like when you go to McDonald Donald's and you get a coke and that's flipping
- 1:29:41Yeah, that's right, it's flipping amazing because there's nowhere else that does it
- 1:29:45exactly like they do. Well, then I'm gonna have to go get one
- 1:29:49because I drink diet coke. I'm gonna have to go try a coke there.
- 1:29:55Yeah, I mean, phillip half a half a cup, all right,
- 1:29:59So let's just kind of sum up by the numbers before we kind of
- 1:30:01get any further with the heist. Both companies have seen revenue spike since the
- 1:30:05mid nineteen eighties. Coke is primarily stuck with beverages. But because Pepsi diversified
- 1:30:11with snacks, Pepsi has a small advantage with stocks. Coke earns around thirty
- 1:30:15five billion dollars in revenue annually. Pepsi generates nearly sixty billion dollars annually.
- 1:30:20Coke out in this fite that Coke outspends Pepsi on advertising two billion to one
- 1:30:27point one billion dollars on just advertising. Yeah, but with that Pepsi that
- 1:30:34is including the food. If we took out the free too lay part,
- 1:30:43it would be less. Right. Well, that's the thing, right,
- 1:30:45Coke primarily does beverages and they're spending two billion dollars. Pepsi has all this
- 1:30:50stuff and they're only spending one point one which is interesting, and that's so
- 1:30:58inesting interest and the figures kind of bring one to the conclusion that COKEX the
- 1:31:04winner, but that isn't necessarily the case. It's hard to say who's the
- 1:31:09winner, and it will always be hard to say who's the winner because both
- 1:31:12companies have different goals and definitions for success, and there's no way to bring
- 1:31:15those together. Yes, ultimately you can do the bottom line, but the
- 1:31:18bottom line for them is defined differently, right, So, now let's talk
- 1:31:24a little bit about this Coca Cola heist of two thousand and six. This
- 1:31:30heist involved the theft of Coca Cola's trade secrets, including confidential documents related to
- 1:31:36product formulization, formulations and marketing strategies. So there was a secretary named Joya
- 1:31:45Williams. She was forty one at the time. She was an assistant to
- 1:31:47Cox Global Brand Director. She was attempting to realignite the Cola wars between Coke
- 1:31:53and Pepsi, but like also capitalize off of that within that that vein.
- 1:32:02So what happened here, as you can imagine secrecy NDA's product protection. This
- 1:32:09is how companies like Coke and Pepsi stay afloat. For instance, and I
- 1:32:12mentioned I was going to talk about this, the original Coke formula is locked
- 1:32:15in a multimillion dollar vault. Only two people on Earth know the combination of
- 1:32:18how to get in, and they fly on separate planes when traveling in the
- 1:32:23event of an accident. For a soft drink recipe, yep, it's yup,
- 1:32:33okay. So Joya Williams was the daughter of a church deacon and a
- 1:32:41Sunday school superintendent. She had worked at Coke's largest bottling factory for three and
- 1:32:45a half years before joining corporate in two thousand and five. Because she worked
- 1:32:48with the global head of marketing, she was entrusted with sensitive emails, internal
- 1:32:53documents, and new unreleased products. She was there for fourteen months before she
- 1:32:58decided she was going to come up with a plan to really show him because
- 1:33:00she felt like she was being mistreated. So in late two thousand and five,
- 1:33:09she was introduced to a friend of a friend. As one is,
- 1:33:12named Edmund do Haney, I'm gonna call him do Haney. He was a
- 1:33:16forty year old father of three. He had just gotten out of prison on
- 1:33:20cocaine charges and was looking for work as one does. Okay, as one
- 1:33:28does. Williams told him she possessed a trove of highly classified coke documents that
- 1:33:33would likely be worth money if the company's competitor PEPSI, or or to the
- 1:33:39company's major competitor Pepsi, but she had signed an NDA and couldn't deliver the
- 1:33:44goods herself. I can't do it, but you sure can, right,
- 1:33:50so do Haney. She needed a middleman. Do Haney actually knew a guy
- 1:33:56as again, one does his buddy, Ibrahim Ibrahim de Dimson, who is
- 1:34:00a young white collar embezzler and self proclaimed charmer. And of course they both
- 1:34:04met in prison, because that's how this works. Under the alias of Dirk,
- 1:34:15which is the best name ever, Dimson sent a letter in an auditional
- 1:34:23official Coca Cola envelope addressed to the senior VP at Pepsi, claiming he was
- 1:34:28a high level coke executive with extremely confidential trade secrets. And here's how it
- 1:34:33read. Dear Pepsi, I have information that's all classified and extremely confidential that
- 1:34:40only a handful of the top execs at my company have seen. I can
- 1:34:44even provide actual products and packaging of certain products that no eye has seen outside
- 1:34:50of maybe five top execs. I am looking to deliver to the highest bidder.
- 1:34:57This exclusive offer is only available for two weeks. You can reach me
- 1:35:01at redacted Dirk. Uh wow. So two weeks two weeks later, Dimston
- 1:35:17aka Dirk got a call from the supposed Pepsi co employee by the name of
- 1:35:21quote Jerry and if you've seen parkins Parkson, rec if it's Jerry now.
- 1:35:30He was interested and asked Dimson for proof that he could deliver to PEPSI.
- 1:35:34So he facts Jerry fourteen pagess of Coke documents almost all more confidential information or
- 1:35:41classified highly restricted, and and that it's true like this is they're they're classified
- 1:35:48in the same way government documents are. Uh. And he told Jerry that
- 1:35:55he needed that Jerry needed to wire money to a provided bank account to show
- 1:36:00he was a quote serious partner. Shortly after he received a transfer for five
- 1:36:05thousand dollars and that's when the real heist started. So Joya Williams comes back
- 1:36:13into the mix, and she's a trusted middlewoman between top level executives. And
- 1:36:17she got not just troves of documents, tons of documents, which is presentations,
- 1:36:21internal emails, development proposals, but she got actual samples of unreleased products,
- 1:36:28including a product that they were working on at the time. Wow.
- 1:36:32Right, So late at night at Coke, she stuffed her bag with Manila
- 1:36:41folders of classified paperwork and a small vial of a secret product under development.
- 1:36:48It sounds like double oas like, but it's all code. It sounds like
- 1:36:55true espionage. And I'll be honest with you with how they classify these documents
- 1:37:00with the NDAs that they sign with all of this security it is. It
- 1:37:05sounds like Watergate, but like Coligate. It sounds like Coligate. I mean
- 1:37:12somebody at posts earlier. That's like the Royal family. You can't let people
- 1:37:15travel together. I mean, I get business is important, but wow,
- 1:37:23I had no clue. Yeah, espionage is what it is now. Once
- 1:37:32once she got these, they were passed on to Dimson, who convinced Jerry
- 1:37:38to purchase them for seventy five to seventy for thirty thousand to seventy five thousand
- 1:37:43dollars up front, or sorry, sorry, purchase them for seventy five thousand
- 1:37:46dollars thirty thousand up front, forty five thousand later after tests. So the
- 1:37:54two met. Jerry and Dimson met at Hartsfield Jackson International Airport in Atlanta,
- 1:38:00as you do where in broad daylight. He handed over a brown Armani exchange
- 1:38:05duffel bag full of the goods in exchange for a girl Scout cookie box duffed
- 1:38:11with cash. I hope it was then, mint, I know right,
- 1:38:17tell me about it. So Dimson left the airport. He got into a
- 1:38:23car with his pal do Haney and booked it to Decatur, Georgia. Something
- 1:38:28about Georgia. Georgia, Georgia are Apparently Georgia is the place where embezzler's and
- 1:38:41uh, what's the word I'm looking for? Scam artists. Scam artists are
- 1:38:48from Georgia. Apparently, So Dimsen left the sport shall I got seventy five
- 1:38:54thousand dollars. Shall we got seventy five grand. Well, well, well
- 1:39:01so, uh they divvied up the dollars, right, two thousand for Dohani,
- 1:39:08six thousand for Williams, and Dimson got twenty two thousand for himself.
- 1:39:16He didn't even steal the stuff. It was Williams who had the idea.
- 1:39:20Why why did he get so much? Leave the girl scouts out of this,
- 1:39:28Jerry, I mean, somebody needs to do a better negotiating job for
- 1:39:31money on that one, just saying the real payday was happening. Ten days
- 1:39:38later, Jerry rang Dimson and offered one point five million dollars for the remaining
- 1:39:43trade secrets. Okay, now we're talking. We would be, but Jerry
- 1:39:49wasn't actually a PEPSI executive, as one probably could assume. Uh maybe uh
- 1:39:56he was FBI special agent Gerald Reichard, also known as Jerry I. So
- 1:40:04did not see that coming. Oh here's the thing. Okay, it's got
- 1:40:10to be the tequila. This is no. This is how the FBI got
- 1:40:13involved. Right. So, PEPSI received the trio's initial letter and they promptly
- 1:40:16forwarded it to Coke and they informed them that Coke had a leaker, and
- 1:40:23in turn, Coke brought the FBI to conduct an investigation. So PEPSI did
- 1:40:28the right thing. PEPSI, you know what, PEPSI did the right thing.
- 1:40:32We will forgive them for burning Michael Jackson's hair temporarily, we'll forgive.
- 1:40:39Yes, they did the right thing. I mean, most companies wouldn't when
- 1:40:44they're going tip for tat like that. I wouldn't have thought that they would
- 1:40:46have. We're talking, we're talking what, uh, basically one hundred years
- 1:40:53of a of a war and between companies. And they chose to forward it
- 1:40:59to Coke saying they had a leak, which I think is just amazing.
- 1:41:04So oh, July fifth, two thousand and six, the three of them
- 1:41:09were arrested on charge charges of wire fraud and unlawfully stealing and selling trade secrets.
- 1:41:15There was a very fast trial, uh to Haney and Dimson were handed
- 1:41:18two and five year prison sentences. Uh to Haney said in court, this
- 1:41:26should have died where it started. It was a mere fantasy. Joya Williams
- 1:41:31initially denied the allegations, maintained that her accomplices had double crossed her, but
- 1:41:38she was facing an insurmountable heap of evidence and she ended up spending eight years
- 1:41:44in prison. And uh William's lawyer said, it's like something from a spy
- 1:41:48novel, which like, if my defense lawyer is making comments like that,
- 1:41:53I'm I'm getting a new lawyer. Well, I think it was a public
- 1:41:58defender probably. Uh So Pepsi. Pepsi said we did what any responsible company
- 1:42:06would do. I'm just gonna say this, Yes, it's it's what they
- 1:42:10should do. It's not what they would do. I s excite it should
- 1:42:14it's not what they would I agree. Do you think like if if you
- 1:42:16think Exon Mobil is going to forward a letter to Texaco because they were told
- 1:42:23they had some secrets, No, they're not gonna do that. They're gonna
- 1:42:26take those secrets is what they're gonna do and cover it up. Yeah.
- 1:42:30So yeah, you know, it's just really interesting. There's been a ton
- 1:42:42of rivals that have been accused of trade secret theft. For instance, Uber
- 1:42:46Pilford Waimo allegedly Samsung stole stole info from a chip maker TSMC. Facebook was
- 1:42:53ordered to pay five hundred million to a VR company in the face of an
- 1:42:56intellectual property theft charges. Now they're back in court again. But as a
- 1:43:02as an article from The Hustle said, the ultimate question of the time is
- 1:43:08are you a Dirk or are you a Jerry? Now didn't and I could
- 1:43:15be totally wrong, isn't it Pepsi that there's a documentary that they got sued
- 1:43:21about a fighter jet plane or something. Okay, yes, so they did
- 1:43:27the Pepsi points. Right where you drink pepsi, you earn points, you
- 1:43:31can get things. I don't know the whole thing. I want to watch
- 1:43:34it. I just haven't. I was writing this, didn't have time to
- 1:43:38watch that. But this guy apparently accrued so many points. He was like
- 1:43:42eligible. Somebody in the chat is gonna correct me, but eligible for whatever
- 1:43:46that was fighter jet And Pepsi said no, and he said I've collected this
- 1:43:50and PEPSI said no. And he said, well, we're going to court.
- 1:43:53And PEPSI said, okay, and then here we go. Yeah,
- 1:43:57and he's got a lot of kahonas for I watch it. It's it is
- 1:44:01good. But you'll see it was a business deal to do it. He
- 1:44:05didn't actually collect the Pepsi points. He realized you could buy Pepsi points and
- 1:44:11it was cheaper to buy them than to drink all the drinks. So he
- 1:44:15got a basically an investor to do it. And then he demanded as fighter
- 1:44:19jet thing. I mean, I that sounds sounds like I. I mean,
- 1:44:26it was very big calinis. But if you're going to advertise a fighter
- 1:44:30jet, you should have a fighter jet to give. Yeah, I did
- 1:44:39this, I did this. Is that what it's called? It's Leonard versus
- 1:44:43Pepsi co I need to figure out one second here? Now, has Pepsi
- 1:44:50and Coke ever sued each other? Does it? Say? I wouldn't think
- 1:44:55so since pep I mean, I mean, I have heart fled for Pepsi
- 1:45:00because they actually did the right thing. You don't hear about that in corporate
- 1:45:03America, you don't. So. I wonder they did the tip for tat,
- 1:45:13But did they ever have legal issues between the two? I love it
- 1:45:19that look on your face. I should screenshot that it's me trying to remember
- 1:45:26what I wrote for this for an episode of Like Brewery, which was a
- 1:45:36real story legitimately one of the companies. I'm afraid I'm gonna give it away
- 1:45:45and have the wrong info and it'll ruin it. We'll talk to that one
- 1:45:50second. No, I know, I know, I know. I feel
- 1:45:55like it was this one. So I have to say. The only person
- 1:45:59I've ever heard of a name is Dirk as Dirk Nowinsky. Yeah, that's
- 1:46:03all I could think of, was Dirk Nowinsky. I was like Dirk.
- 1:46:09Besides that Dirk, I didn't know there was any other Dirks. So this
- 1:46:15is I found it. This is not that long. However, as soon
- 1:46:21as we're done, Brittany, it will refresh. You can watch it on
- 1:46:26YouTube. I believe it also saves on Facebook as well, So as soon
- 1:46:30as it's done and it kind of processes, it'll be back up for everybody.
- 1:46:34Thank you for asking. So in the vast sea of business deals,
- 1:46:41corporate takeovers, and maritime mishaps, there exists a tale so bizarre it's almost
- 1:46:45as fuzzy as a freshly cracked open Pepsi. Ladies and gentlemen, buckle up
- 1:46:49for the astounding chronicle of how Pepsi came to own a Soviet naval fleet,
- 1:46:57proving that sometimes the best way to navigate international in the waters is with a
- 1:47:00Canta Cola in hand. So in the era of the Cold War, a
- 1:47:06time when global tensions were high and the superpowers engaged in geopolitical chess matches amidst
- 1:47:12the political posturing, Pepsi found itself eyeing a new market, a market that
- 1:47:15would make even the boldest uh, oh, we'd done lost Tiri. She'll
- 1:47:20be back, She'll be back, A market that would make even the boldest
- 1:47:25of business moguls do a double take. The Soviet Union, the Soviet's,
- 1:47:29thirsty for a taste of the capitalist world they'd been warned against, were eager
- 1:47:34to get their hands on the sweet nectar of Pepsi. But alas they faced
- 1:47:40a peculiar problem. You're back, it happens. I was like, I
- 1:47:49didn't know how to come back. So the captain said, Terry's gone for
- 1:47:55a coke. So remember when I said that Pepsi was the first company to
- 1:48:01have something in Soviet Union. This is what I'm talking about. So the
- 1:48:05Soviet Union wanted Pepsi They were eager to get their hands on it, but
- 1:48:12they faced a peculiar problem. It was a lack of hard currency to facilitate
- 1:48:15that soda exchange. But the genius of the century, the Pepsi Challenge meets
- 1:48:19Soviet Naval might. In an unprecedented move, Pepsi Co and Soviet Union engaged
- 1:48:25in a deal that would have the world scratching its head for years to come.
- 1:48:27The beverage giant didn't just secure the rights to pedal it bubbly elixir in
- 1:48:31the Soviet Union. It managed to snag a piece of the Soviet naval fleet
- 1:48:34as collateral. Yes, that's right, submarines for soda. So so Soviet
- 1:48:44naval officers don their imposing uniforms sipped on Pepsi as then negotiated the terms of
- 1:48:48this fleet exchange. Submarines exchanged hands like Kansa Cola at a convenience store,
- 1:48:54leaving Pepsi in possession of naval vessels that could make any naval strategists do a
- 1:48:58spit take. The Pepsi navy, as it began affectionately became affectionately known,
- 1:49:02consisted of a few diesel powered submarines that were probably more adept at submerging Pepsi
- 1:49:08cans than engaging in high stakes naval warfare. Rumor has it that the submarines
- 1:49:13even bore the iconic red, white and blue Pepsi logo, turning the high
- 1:49:17seas into a floating advertisement for everyone's favorite beverage. The strategic value of this
- 1:49:23particular naval force remains unclear, but one thing is certain. Pepsi had achieved
- 1:49:27the unimaginable, transforming from a mere soft drink perveyor to an unintentional maritime powerhouse.
- 1:49:32As the years passed, the Pepsi Soviet naval escapade became a quirky foot
- 1:49:36note in the annals of international relations. The submarines may not have seen much
- 1:49:41action, but the story itself became a testament to the bizarre twists and turns
- 1:49:45that history can take when fueled by I coola inspired diplomacy. So the next
- 1:49:49time you crack open a can of Pepsi, raise a toast to the unsung
- 1:49:53naval heroes of carbonated conquests, proving that sometimes the best way to navigate the
- 1:49:57stormy seas of geopolitics is with a refreshing sip of phyzy diplomacy. Cheers to
- 1:50:01Pepsi, the accidental admiral of the soda infused naval history. Uh so that's
- 1:50:12like that's your typical hoppy holiday script from brew crime. But it still plays
- 1:50:16into this. It still plays perfectly into this. Now, wasn't there I
- 1:50:26may be a whyo, so my brain made me doesn't work. But wasn't
- 1:50:30there some talk around the pepsi challenge being faked that like they people would pick
- 1:50:42coke, but they would say it was pepsi. Oh yes, it's yes,
- 1:50:45yeah yeah, yeah, So so that was all it was obviously all
- 1:50:49marketing there, I'm sorry, but if nobody wants that no, nah,
- 1:50:59no, uh not this time. Uh It's like I'm about to go back
- 1:51:04and listen. But wasn't there some kind of at a hullaballoop did you drink
- 1:51:12that whole bottle? Yeah? But and alcohol it just went down. That's
- 1:51:26hmm. That's a good tad. Uh so yeah, so yes, And
- 1:51:30and from what I read this was it was not scientific. Obviously, it
- 1:51:34was all marketing. They were going to pick the clips of the people who
- 1:51:38picked the drink that they had, and that's that's that's how that went.
- 1:51:42There was no but but but I will say this, in actual studies,
- 1:51:47people tended to choose pepsi over coke because pepsi is more sugary. It's it's
- 1:51:55it's more of what your brain is looking for. I will say this as
- 1:52:00well. There was another heist of a coke like thing from a woman who
- 1:52:08ended up moving back to I want to say the Philippines applied for a grant,
- 1:52:14took that information and tried to use it for the grant to create it
- 1:52:16for companies in the Philippines. What she what really worried me was not that
- 1:52:21she did that. It was more what she took, which was the formula
- 1:52:27for the cans that coke uses. There is a lining within the cans of
- 1:52:30coke that coke uses to keep coke from eating the can can. Yeah,
- 1:52:36you don't want to know what it does your stomach lining, No, but
- 1:52:41it definitely cleans rust off of hubcaps. I mind. Just justification was always
- 1:52:45like, if it does that, well, obviously I'm cleaned out. It's
- 1:52:47fine. I mean, you pour it on your battery when they're all corroded
- 1:52:53and it eats it away. I mean, when I had a heart attack
- 1:52:57at thirty two thirty three, the doctor said, with twelve diet cokes today,
- 1:53:04you're lucky you still have a stomach or an esophagus, And then he
- 1:53:12shows me time. I was bragging that my college like mini fridge could hold
- 1:53:15forty six scans of coke and that my roommate and I finished them in three
- 1:53:18weeks. But we did. Maybe that's why I gained the freshman forty instead
- 1:53:25of I don't know, but you're really but no, So she tried to
- 1:53:30steal the secret recipe for the kidd Oh she did, Yeah she did,
- 1:53:39and yeah she did. And getting the grant because she got the grant was
- 1:53:44dangerous because when a lot of few people who had gotten the grant were investigated
- 1:53:47by the FBI because of what they had gotten the grant for, and her
- 1:53:54family said that and then she ended up getting in some trouble. But like
- 1:53:59that's literally how intense the like classification. I almost feel like Coke classifies their
- 1:54:08documents better than the government. It's almost like nobody is taking Coke documentments out
- 1:54:15of the building to their hotel in Florida like they are for FBI documents.
- 1:54:21I mean, they're not putting them up on Wiki leaks. We're not putting
- 1:54:26them up on Wiki leaks, right right, right right? I mean I've
- 1:54:30never seen it. So, so my question is, because these are publicly
- 1:54:38traded companies, right Coke and PEPSI, yes, do they have the right
- 1:54:45to hide the secret sauce? I mean it's proprietary knowledge, it's proprietary.
- 1:54:55Yeah. Like the company I worked for that was Healthcare, they had entire
- 1:54:59record system that's proprietary that they refuse to sell to anybody, no matter how
- 1:55:03much they pay them, because what it is is it's safe. You know,
- 1:55:09it's it's it's localized, it's not online, it's on network, and
- 1:55:13nobody can really take it over. So that's so, do you think with
- 1:55:18all of our technology now and if we can track DNA? And I just
- 1:55:24listened to a podcast about a guy in Dallas who they were able to prove
- 1:55:30by doing some scientific thing that he's the person who infected eleven women with AIDS
- 1:55:38based on the Strand couldn't you take some coke and pour it into a machine
- 1:55:44and push a button and it tell you exactly what the recipe is? Oh?
- 1:55:51I'm sure you could. I'm sure that's I mean? Or am I
- 1:55:55just thinking way too out there? But like I want because I mean,
- 1:56:00if we can, if you can tell every ingredient, if you can do
- 1:56:05a blood person on a blood test on a person and tell that they have
- 1:56:10cocaine, chlamydia or that's not a drug, Oh my god, that they
- 1:56:15have cocaine, marijuana, and means I don't think shame but all right,
- 1:56:20whatever. But I mean, if they can tell that, how can you
- 1:56:26not pour coke into something and be told exactly how much of each thing's in
- 1:56:34it? Oh my god, everybody is blowing up the chat now. So
- 1:56:40I feel like you can you can do that? But is that illegal?
- 1:56:45Yeah? I think where the lawsuit comes in is if you publish it.
- 1:56:50Obviously the technology is there. You could put something in in a thing and
- 1:56:54pull out the ingredients, but I think number one, you're just pulling the
- 1:56:59ingredients, not the mixture and how much is in what and for how big
- 1:57:02of a volume. But I guess you could do math. Sure, you
- 1:57:05could do coke math, which people do. I can't every day on a
- 1:57:10scale they do coke math. But like, I think publishing it would be
- 1:57:17like a violation of copyright law, right, I mean, or something I
- 1:57:21know I've seen online that people post the recipes for like missus Field's cookies or
- 1:57:30Red Lobstersits butter beer right out at Orlando. How is that different than Coca
- 1:57:40Cola. I mean, as far as I know, the butter beer recipe
- 1:57:45is not under lock and key in a multimillion dollar volt But I don't really
- 1:57:49know. I honestly don't know. I have no idea. I need a
- 1:57:54copyright lawyer. Okay, I just howled it. There's lots of articles about
- 1:58:01why people haven't been able to reverse engineer Coca cola and why it can't be
- 1:58:08deconstructed. So I'm gonna have to dig into that because I want to know
- 1:58:14why. Because if I can do all these things, I mean, because
- 1:58:20then you could just make your own get your stream soda machine, get all
- 1:58:25the ingredients. You can make your own Coca Cola at home, and if
- 1:58:29you wanted to the old fashioned coca I mean, the stream soda has that
- 1:58:34coke syrup. It's not the same, but you could. But I mean,
- 1:58:38you could reverse engineer it and make it yourself. Okay, please do
- 1:58:43not come after me Coca Cola. I'm not gonna try it. I don't
- 1:58:45do math. I was gonna say you were so worried in the beginning of
- 1:58:49the show of like stepping on toes or saying too much, and then all
- 1:58:54of a sudden, you've totally pissed off an entire corporation. Well done,
- 1:58:58you done. Well, We'll see you guys, maybe never again. I
- 1:59:08mean, if i's see, we all know I'm not gonna do math.
- 1:59:11I have just shot. I mean, people make fake Burkins, they make
- 1:59:16fake Gucci this. How has nobody ever done it that? Or Coca Cola
- 1:59:24has such a good legal team they shut it down so fast that we don't
- 1:59:28hear about it. Oh, you know, they have a good legal team.
- 1:59:31Also, when you said burken, I thought you said murkin. That's
- 1:59:34a totally different thing. So so I don't know what berkin is. So,
- 1:59:42but what's a Murkin? Should I google it? Nobody will let you
- 1:59:49know. I'm sure I will tell you later. Okay, I'll tell you
- 1:59:54when I'm older. Oh you're going to google it though? Oh okay,
- 2:00:05Yeah, a burking bag is not that okay, but it's still a knock
- 2:00:17off. It was it is, You're right. Thing I love about our
- 2:00:29people in our community. I mean, I've watched Shrek, I have learned
- 2:00:35what amercanist. I mean, I have learned so much from people. I've
- 2:00:44learned so much the best group ever. So the biggest thing I have taken
- 2:00:53from this case is that PEPSI, whoever is in charge, is a good
- 2:01:02person. No, he doesn't ever do it. I mean that he's gonna
- 2:01:08do. I always do what I say, well, not always, but
- 2:01:11I try. He saw doesn't watch Jim in the Holograms. Listen, after
- 2:01:16this, I will go downstairs, I will turn on to B and I
- 2:01:18will watch Jim. I want you, Yes, I want to do video
- 2:01:27yourself. I need proof, documentation. But I, as somebody who's been
- 2:01:32in corporate America, I respect that PEPSI did the right thing. And yeah
- 2:01:42I I I can't say enough about that because I wonder if Coca Cola would
- 2:01:48have done the same for them. Uh, I would hope, so,
- 2:01:54I would hope. So Okay, the cartoon good, that's what I found
- 2:01:57on too cartoon Okay, Uh yeah, I don't know. I mean like
- 2:02:03they they had two options one really like legally they had two options. One
- 2:02:11pass it along the coke and say you have a leaker, which they did,
- 2:02:15to ignore it and say you're crazy. And just dump it and drop
- 2:02:17it in the trash. Right, but if they did that, they would
- 2:02:21have found another buyer, right they would. I mean if they were smart.
- 2:02:26But they were smart. Dirt didn't really think Dirt one that's smart.
- 2:02:31Jerry was smart. Dirk's along the same line as like Ethan, There's no,
- 2:02:36it's just not I don't know. I've never met an Ethan that I
- 2:02:41know. That's like no offense to Ethan's, you know, I mean it's
- 2:02:45whatever. But yeah, when you say Ethan, I think of Ethan Couch.
- 2:02:48So now people said I am done with my case, Yes, because
- 2:03:00I have a question for the people that are still watching if we have a
- 2:03:08potential possibility to do a live meet and greet in the Austin, Texas area.
- 2:03:16Would love to know if anybody would be interested in meeting JT and I
- 2:03:21in person and being part of an actual live stream in the flesh with cocktails
- 2:03:32or fun to take. And I know we would do Q and a meet
- 2:03:36and greet. I mean, if if we can make this happen, it
- 2:03:41would be fun. I just won't know if anybody's really interested in meeting us,
- 2:03:46Yeah, I mean I don't I'll be I'll be going to the True
- 2:03:49Crime Podcast Paranormal True Crime Paranormal Podcast Festival, which is in Denver this year.
- 2:03:56I am too, are you You are okay? Good? Good?
- 2:03:59You think I know that? Right? You think I know that? So
- 2:04:01it's gonna be I think I did know that, And I just forgot to
- 2:04:04go last year and it was here because I had a flare up. So
- 2:04:09they're letting me use my tickets next year, so we will be there.
- 2:04:15Brew Crime will be there. It's gonna be awesome. Double duty. Oh
- 2:04:21lord, you me and Mike together. That is scary and Amber it's gonna
- 2:04:27be great. Oh my gosh, it's gonna be scary. I know.
- 2:04:32I'm sad that our true crime podcast is not coming, but that's okay.
- 2:04:36They're busy, Jen and Cam but they're lovely. But there's gonna be a
- 2:04:43lot of shows there. It's gonna be a good time. Do you so?
- 2:04:47I can't remember were you going and having a table? Now? Were
- 2:04:53you just going to go? But if you're going to we might need to
- 2:04:57talk about a table. We we can definitely talk to them about that.
- 2:05:02Or it's it's Mike and I could probably like combine it too. Because we
- 2:05:13have done so many crosses. We will put you in the middle and Mike
- 2:05:17and I will make a sandwich with you. I mean, we have done
- 2:05:23so many crossovers. I've popped on for happy Holidays. I mean, if
- 2:05:29we could get Mike on YouTube in front of a camera, we would do
- 2:05:33something all three of us. He's just a little bit more shiny than we
- 2:05:36are. Yeah, you remember twenty twenty we did the Justice League. We
- 2:05:42did the Justice League, and I'm going to tell you, guys, if
- 2:05:45you have not listened to our Justice League, you can find an Apple anywhere
- 2:05:49you get podcasts. That was an amazing collaboration, and we need to do
- 2:05:55something like that again. We do. It was like six shows. We
- 2:06:00all brought shortcases and it was really good. It was good. It was
- 2:06:04good. But I just wanted to throw that out there. But I will
- 2:06:08not be going to Crime con But I am going to the parent normal true
- 2:06:12crime events. Yes, yes, it's gonna be a good time. It's
- 2:06:15be a good time. Well, anyways, I think that does it.
- 2:06:21I'm going to just be obvious and transparent. My cheeks are turning red.
- 2:06:26I'm sweating. I've turned my fan on and I need to go take the
- 2:06:30clothes off because they fall off with the tequila and I cannot do that.
- 2:06:34This is not the place to see a beached whale. Oh my god.
- 2:06:42Stop. But you do need to get the bell for Double H. So
- 2:06:45you know, I mean, there's nothing better than Double H showing up tequila
- 2:06:49and then ah, you know. I did sleep in a tent for five
- 2:06:58nights with the littles in my backyard on an air mattress. Last night was
- 2:07:02my first night to sleep in my bed with Double H. He was the
- 2:07:08smarter one of the two. He let us sleep outside. I can't let
- 2:07:12the kids sleep in the tent alone, even though it's a lock yard,
- 2:07:15because we have a pool and I'm too Ah, you said pool, not
- 2:07:21pole, pool pull. I can't take what if they're sleepwalking and they fall
- 2:07:28in the pool? No, I put the pole away before the littles get
- 2:07:31here. You can't leave kids around a pool, and you can't leave JT
- 2:07:35around a pole. You can't, guys. If we are able to do
- 2:07:41the Texas thing, JT will be spending the night at my house. There
- 2:07:45will be a lot of TikTok video filming, there will be makeup things and
- 2:07:49now that I know about pole dancing. Might have to pull out the pole
- 2:07:56pull dance. It'll be fun though. We could give it a try.
- 2:08:01We'll bolted in the stealing. It'll be fine. Hey, that's what we
- 2:08:05got, double H four. That's his department to figure it out, so
- 2:08:11mine for sure. But it was great seeing you. It's been too long,
- 2:08:18and I enjoyed your case. I learned a lot and I am going
- 2:08:20to have to deep died into the social social Oh my god, I need
- 2:08:26to just shut up into thank you marketing that I perceived. Yeah, yeah,
- 2:08:35it's fascinating. Ill. I will do my conclusion, I will do
- 2:08:39my closing, and then you do yours as per usual. Thank you all.
- 2:08:43Take care of yourself for your friends. Don't let anybody doll your sparkle
- 2:08:48and shine on crazy diamonds and terry close us out. Stay safe, watch
- 2:08:54out for crime, and enjoy your wine time because your clothes don't fall off
- 2:08:58like tequila time. Bye, everybody,