Lessons in Global Growth From Crocs and BioSteel

Rethink Retail · Oct 7, 2026 · 18m

Leverage, local knowledge, and high margins. That's the recipe Andrew Nichols (Warroad Original Hockey Co.) has learned to grow a consumer brand across new channels and countries. His perspective comes from more than 20 years in consumer brands, starting at Unilever, spending nearly a decade at Crocs in Canada, and growing BioSteel to a sale in 2019. He joins Lavina Suthenthiran on this week's Global Lens to share what separates brands that scale at retail from those that stall. INSIDE THE EPISODE: Find the retailer that shares your goal Specialty chains like GNC demanded steep margins from…