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How Hollywood Finally Fell for the Art Market

The Oscars may be over, but Hollywood is about to be overrun with a different kind of A-lister this week when the art world descends on Tinseltown for the second edition of Frieze Los Angeles.

Despite the glut of disposable income earned from media moguls and tech startups, it has long proven difficult for East Coast dealers to make inroads with prospective clients on the country's opposite flank. In this context, the success of Frieze's southern California debut last year was a pleasant surprise.

One gallery that has had no problem endearing itself to a diverse audience in Los Angeles from…

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