Latest / Earn Your Leisure / EYL #262 How Eastside Golf Brought Culture to Golf: New Jordan 1 Collab, Major Investors, & Raising Money

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EYL #262 How Eastside Golf Brought Culture to Golf: New Jordan 1 Collab, Major Investors, & Raising Money · Earn Your Leisure

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  Speaker 1: An illegal alien from Guatemala charged with raping a child
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  Speaker 3: See it there.
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  Speaker 8: I want to turnpro and golf and I couldn't find
• 1:57
  Speaker 8: any sponsors, so it's like, why not start a big
• 2:00
  Speaker 8: business and spawnsor myself started being told no and I
• 2:02
  Speaker 8: want to turn pro. The thing led to another east
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  Speaker 8: Side Golf was born. Grew up in East Atlanta playing golf.
• 2:07
  Speaker 8: But that transition to how the clothes look red clay
• 2:10
  Speaker 8: collection and I used to take the bus to the
• 2:12
  Speaker 8: actual golf course and by the time I get to
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  Speaker 8: the Martyr bus stop, it's.
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  Speaker 3: Red clay mud all over my shoes.
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  Speaker 8: But it showed great determination, hard work that I was
• 2:21
  Speaker 8: here to get it out the mud.
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  Speaker 5: All right, guys, welcome back and Alisha. Yeah, New York City.
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  Speaker 3: Back with our friends that we haven't seen in a
• 2:30
  Speaker 3: long time.
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  Speaker 6: Reunited, yeesh.
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  Speaker 3: Reunited that last so good.
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  Speaker 5: Yes, Earl and Elijah on from East Side Golf. So
• 2:39
  Speaker 5: if you've been watching EYO, you know, we interviewed them
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  Speaker 5: probably like two years.
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  Speaker 6: Ago, twenty twenty one, August twenty.
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  Speaker 5: One, two years ago, and you know, we talked about
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  Speaker 5: their journey as far as revolutionizing the sport of golf
• 2:52
  Speaker 5: when it comes to fashion and poil and swag all
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  Speaker 5: the way around, you know, having the collaboration with Jordan Brandon,
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  Speaker 5: really taking off of sorts. And since then they've been
• 3:04
  Speaker 5: out of here. You know, they got the series, they
• 3:08
  Speaker 5: got the new collection with Jordan, and they've been traveling.
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  Speaker 3: All over the world, meeting with world leaders and.
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  Speaker 6: Influences, driving the finest of cars. For sure, guys.
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  Speaker 4: I mean people say that we're everywhere, but I mean
• 3:25
  Speaker 4: every time we go somewhere, you're there, So I feel
• 3:28
  Speaker 4: like most of the time.
• 3:30
  Speaker 3: We're chasing, y'all. That's the whole thing. Throughout the world though.
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  Speaker 6: Yes, we run through each other throughout the world.
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  Speaker 3: This is true.
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  Speaker 6: Had a good time in Paris.
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  Speaker 3: You know. Before we get into that, though, we want
• 3:39
  Speaker 3: to bless y'all with some gifts right quick.
• 3:41
  Speaker 6: They come very gifts.
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  Speaker 9: We didn't come any handy, you know, talking about you know,
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  Speaker 9: the new collections and stuff on the way.
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  Speaker 4: So so the new collection is here, yes, yes, yes,
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  Speaker 4: oh boy, I appreciate it, brother, Thank you.
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  Speaker 3: Collection nineteen sixty one, very important. This is an Alisha
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  Speaker 3: on it.
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  Speaker 5: Well, you know this is a habit because well you
• 4:04
  Speaker 5: didn't give us anything last time, but you did make
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  Speaker 5: an appearance with DJ Khalt.
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  Speaker 3: Yes that was yes, yes, yes, yes, yes, yeah. He
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  Speaker 3: was on them shoes too. He was like, I got
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  Speaker 3: my shoes.
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  Speaker 6: The first thing I went for is the sneakers. He
• 4:21
  Speaker 6: went for the closes the hoodie.
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  Speaker 3: That's the hoodie. That's the hoodie. Yeah. Change collection, man.
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  Speaker 5: I get the close up please, yeah, very important. Nineteen
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  Speaker 5: sixty one. We'll talk about the significance.
• 4:34
  Speaker 9: Yes, you see that quality. How does that fabric feel? Man,
• 4:38
  Speaker 9: that's not the finest of fabrics. Come to this camera,
• 4:42
  Speaker 9: coming to my camera. Police, we talk about this right here.
• 4:47
  Speaker 9: Beautiful cal don't play yourself if you didn't get them,
• 4:51
  Speaker 9: don't call them. Listen, listen, don't call them. He is
• 4:56
  Speaker 9: our brothers and they are men of their word. They
• 4:59
  Speaker 9: told me we got to add to your collection. The
• 5:02
  Speaker 9: fours is incredible. I put the ones on the golf course. Yes,
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  Speaker 9: and now we're back with the ones in nice sixty one. Yes,
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  Speaker 9: this is it. This isn't just any leather though, that's
• 5:12
  Speaker 9: the overpriced lead right over budget.
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  Speaker 4: This is the finest of leathers. Yo, this is an
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  Speaker 4: incredible shoe. This is incredible shoe. Congrats on this man.
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  Speaker 5: This is did you walk us through, walk us through
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  Speaker 5: this shoe right here? Walk us through this whole entire
• 5:27
  Speaker 5: masterpiece situation. What are we looking at right now?
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  Speaker 3: Yeh yeah yeah.
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  Speaker 8: So it's a Jordan Air Jordan one high golf shoe
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  Speaker 8: has the extra trading under the bottom of the shoe,
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  Speaker 8: just for extra trading when you're on the golf course.
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  Speaker 3: Also east side golf.
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  Speaker 8: Scripted all over the swoosh with the swingman on the
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  Speaker 8: tongue of the shoe. But most significantly is the name
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  Speaker 8: of the collect collection is the change period nineteen sixty
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  Speaker 8: one collection nineteen sixty one was the year that the
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  Speaker 8: PGA lifted their Caucasian only clause. So prior nobody in
• 6:02
  Speaker 8: this room could be a part of the PGA. But
• 6:04
  Speaker 8: moving forward, you know, it wasn't to badger the PGA
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  Speaker 8: or make them look bad. It was more about we
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  Speaker 8: know what we've been, so how can we be intentional
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  Speaker 8: on where we're going moving forward? You know, so just
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  Speaker 8: bringing light and towards history a golf you know, Lee Elder,
• 6:20
  Speaker 8: Charlie Sifford. I mean, all of these different guys that
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  Speaker 8: had such a monumental presence in the game of golf,
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  Speaker 8: of black golf at the time, what weren't giving a
• 6:29
  Speaker 8: fair chance? Now, this is about shedding light on their
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  Speaker 8: careers and and honestly as black folk, as diverse people,
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  Speaker 8: you know, showing that there's history to the game and
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  Speaker 8: what and what and how far we can actually go
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  Speaker 8: just because of.
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  Speaker 3: The history, you know.
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  Speaker 4: So I mean, no, man, it's yeah, I mean it
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  Speaker 4: shows that y'all thankful, y'all is not only only active
• 6:50
  Speaker 4: in the game, but y'all stew it to the game,
• 6:52
  Speaker 4: and y'all opening up the world of golf to a
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  Speaker 4: new demographic right, Like people saw the influx of people
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  Speaker 4: that came into the sport in the late nineties with Tiger.
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  Speaker 6: But now, I mean it's booming.
• 7:03
  Speaker 4: But y'all going from a historical standpoint and y'all doing
• 7:06
  Speaker 4: it through something that now everybody loves.
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  Speaker 6: Just sneakers, man, So it's incredible.
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  Speaker 4: Not to mention it's probably on one of the most
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  Speaker 4: prestigious Jordans, the Jordan one, which we shouldn't like take
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  Speaker 4: for light for granted very lightly. That's a trusted shoe
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  Speaker 4: in that brand. So that means how important you guys
• 7:22
  Speaker 4: are Tanike and brand Jordan's.
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  Speaker 9: So congrats, man, appreciate that relations are these out, These
• 7:27
  Speaker 9: are out. They we did a riffle system. You know,
• 7:30
  Speaker 9: that was the only fair way to do it because
• 7:32
  Speaker 9: you know it's still in the world of bots and
• 7:35
  Speaker 9: all that stuff. So you know they are out out
• 7:37
  Speaker 9: in the world, out and about. But you know there's
• 7:40
  Speaker 9: plenty of other product that's on our website. You know,
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  Speaker 9: you got a lot of the gear, a lot.
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  Speaker 4: Of the Listen, what Earl is trying to say is, look,
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  Speaker 4: if you didn't get the sneakers, go buy a sweatshirt. Yeah,
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  Speaker 4: like that, that's another way to support man y'all should
• 7:52
  Speaker 4: not even support y'all should want the mergers.
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  Speaker 6: Fly like we can't front.
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  Speaker 4: Yeah, I told you when you walked in, Oh, I said, look,
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  Speaker 4: most of the times we usually are wearing our merchandise,
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  Speaker 4: but I feel privileged to have this one because it
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  Speaker 4: means so much.
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  Speaker 6: Man, So y'all should go out there thank you appreciation.
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  Speaker 3: It's still assets of reliabilities.
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  Speaker 6: This is an asset.
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  Speaker 3: It's exactly good.
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  Speaker 5: Sure, So all right, so let's get into it. So
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  Speaker 5: all right, so last time that we met, right, a
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  Speaker 5: lot has happened.
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  Speaker 3: From that time. So let's talk about this since we
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  Speaker 3: are looking at the shoes.
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  Speaker 5: So you talked about nineteen sixty one being a year
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  Speaker 5: that the PGA lifted its all white band, right, and
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  Speaker 5: so this is your your newest.
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  Speaker 3: Collaboration with Jordan Brand.
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  Speaker 5: Right, How has that Jordan Brand partnership been for you
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  Speaker 5: guys over the last two three years? And what is
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  Speaker 5: the significance of the newest line outside of you know,
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  Speaker 5: the nineteen sixty one But as far as like business
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  Speaker 5: is concerned.
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  Speaker 8: Yeah, partnership has been great. You know with Jordan Brand,
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  Speaker 8: you know, we we definitely want to keep going, definitely
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  Speaker 8: want to come up with some more shoes moving forward.
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  Speaker 8: But it's been it's been great because they believed in
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  Speaker 8: us enough to give us a chance to tell the history.
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  Speaker 3: You know, not a lot of people get.
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  Speaker 8: To tell actual facts and tell where we've been as
• 9:16
  Speaker 8: a people and then tell where we are trying to
• 9:18
  Speaker 8: go as a people. So I mean them actually doing
• 9:21
  Speaker 8: that and taking the time out and sitting I mean
• 9:24
  Speaker 8: we sat in that design room.
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  Speaker 3: You know.
• 9:26
  Speaker 8: They said, well, what's the purpose of what you guys
• 9:28
  Speaker 8: are trying to do? And I told them, well, we
• 9:31
  Speaker 8: told them change the game. At the end of the day,
• 9:33
  Speaker 8: it's something. It's it's finally here where golf can be
• 9:38
  Speaker 8: taken advantage of and we can give the game to
• 9:40
  Speaker 8: you guys, you know what I'm saying, And you guys
• 9:42
  Speaker 8: can take advantage of it.
• 9:44
  Speaker 3: You know, definitely spread.
• 9:45
  Speaker 8: Your networks, you know, build your build your friendships and
• 9:50
  Speaker 8: relationships up on the golf course and spent five hours
• 9:53
  Speaker 8: with somebody.
• 9:54
  Speaker 3: But that's I mean, it's really powerful for diverse people
• 9:56
  Speaker 3: to use the game of golf.
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  Speaker 8: So joint brand giving us this platform or actually just
• 10:01
  Speaker 8: collaboration to tell the story, it gives everybody else the
• 10:05
  Speaker 8: power to do so.
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  Speaker 3: Much more so now it's been it's been great so far,
• 10:08
  Speaker 3: it's been great.
• 10:09
  Speaker 6: Over the past two years. The popularity of the brand
• 10:12
  Speaker 6: has expedited.
• 10:14
  Speaker 4: Like I said, I see you guys everywhere, but more importantly,
• 10:17
  Speaker 4: I see the brand everywhere, right and sometimes you watch
• 10:20
  Speaker 4: on social media and it doesn't have to do anything
• 10:22
  Speaker 4: with golf, but the brand is growing. Talk about what
• 10:25
  Speaker 4: that's done for you personally from a day to day
• 10:28
  Speaker 4: about the busyness and now more the responsibilities and some
• 10:31
  Speaker 4: of the lessons that you're learning as the brand grows.
• 10:35
  Speaker 9: Nah, I think for me, it's definitely been a transition, right,
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  Speaker 9: Like you start to I'm sure y'all get it now
• 10:41
  Speaker 9: where too, It's like you go into Dwayne Reid and
• 10:44
  Speaker 9: come outside somebody's like, yo, east Side Golf and you know.
• 10:48
  Speaker 3: Oh man, it's a huge generation. Go get it, smoothie.
• 10:51
  Speaker 9: And so I mean within that that's been something different.
• 10:55
  Speaker 9: I think, you know, there's obviously a lot of sacrifices,
• 10:58
  Speaker 9: and I hear you both mention that as far. It's like,
• 11:00
  Speaker 9: you know, family functions and things that you want to
• 11:02
  Speaker 9: be a part of, but you know, it's a window,
• 11:04
  Speaker 9: it's an opportunity that we know, just working really hard
• 11:07
  Speaker 9: and then prioritizing because as you you know clearly articulated,
• 11:11
  Speaker 9: we're you know, we're everywhere right until we still have
• 11:14
  Speaker 9: a business to run, right And so you know a
• 11:16
  Speaker 9: lot of folks that we came in with are on
• 11:18
  Speaker 9: our team, and it's like they're looking for guidance or
• 11:21
  Speaker 9: they need answers or approve or.
• 11:23
  Speaker 3: All of those things.
• 11:24
  Speaker 9: So it's like, while we're up here blowing the brand
• 11:27
  Speaker 9: up and making sure we're in all the right rooms,
• 11:29
  Speaker 9: at the same time, there's still a business and day
• 11:32
  Speaker 9: to day operations that need to be ran.
• 11:34
  Speaker 3: So it's all about time management, picking your spots.
• 11:36
  Speaker 6: You know.
• 11:37
  Speaker 9: I think we've done a really good job. But I
• 11:39
  Speaker 9: would also say we do have an amazing team, you
• 11:41
  Speaker 9: know as well.
• 11:43
  Speaker 5: So all right, so can you talk about share some
• 11:46
  Speaker 5: insight about some of the investors behind east Side Golf
• 11:50
  Speaker 5: and how have.
• 11:51
  Speaker 3: They contributed to the brand's growth.
• 11:53
  Speaker 9: No, I think we have a very strong cap table,
• 11:58
  Speaker 9: you know, and they have been very helpful, you know,
• 12:01
  Speaker 9: in the growth of the brand, whether it be you know,
• 12:05
  Speaker 9: guidance and things of that nature. But you know, folks
• 12:08
  Speaker 9: like you know, Michael Strahan is an investor. He's been
• 12:12
  Speaker 9: very helpful and just you know in connections, you also
• 12:16
  Speaker 9: have you know, folks like CC Sabbathia who it was
• 12:20
  Speaker 9: just very organic, you know, so when it came time
• 12:23
  Speaker 9: to raise funds, it was like, all right, well, let's
• 12:25
  Speaker 9: go reach out to somebody that believes in the brand,
• 12:27
  Speaker 9: been rocking with the brand for a while.
• 12:29
  Speaker 3: And so you know, there's quite a few other folks.
• 12:32
  Speaker 9: We have, some more I would say, like institutional folks
• 12:35
  Speaker 9: like Alan Swlensky. He's a minority owner of the La Dodgers.
• 12:40
  Speaker 9: And Alan is like someone that's very active and like
• 12:43
  Speaker 9: always in our ear and challenging the way that we're
• 12:45
  Speaker 9: thinking and saying all right, okay, where are we at?
• 12:47
  Speaker 9: Are we close to the profitability? You know how ourselves
• 12:50
  Speaker 9: doing those sorts of things. And then lastly, but not least,
• 12:54
  Speaker 9: I would say, you know, Steve Stout has been probably
• 12:57
  Speaker 9: one of our most active investors.
• 13:00
  Speaker 3: You know, we got monthly calls with Steve.
• 13:01
  Speaker 9: We can call him bout anything, but he's really been
• 13:03
  Speaker 9: hands on and even like helping like personnel like okay cool,
• 13:07
  Speaker 9: and you know, working with translations and you know, brand
• 13:10
  Speaker 9: guidelines and just him understanding and seeing things blow up
• 13:14
  Speaker 9: and just kind of as we you know, navigating those waters.
• 13:18
  Speaker 4: You said a key word there when it was time
• 13:21
  Speaker 4: to raise funds. Yeah, and so I'm sure there's entrepreneurs
• 13:23
  Speaker 4: who have businesses. When did y'all realize it was time
• 13:26
  Speaker 4: for us to take in capital, not because you necessarily
• 13:29
  Speaker 4: needed it, but because you wanted to expand.
• 13:33
  Speaker 3: I mean, it's usual, it was.
• 13:35
  Speaker 8: It was when we saw that we could come out
• 13:37
  Speaker 8: with different going a different lane as far as collapse,
• 13:41
  Speaker 8: like we have an NBA licensing deal, MLB licensing deal,
• 13:44
  Speaker 8: and then coming out with the women's line in spring,
• 13:47
  Speaker 8: you know, and.
• 13:49
  Speaker 3: Even pushing towards accessories, like.
• 13:51
  Speaker 8: Really getting that all the way dialed in, because not
• 13:55
  Speaker 8: only do we have that, we have PGA PGA Tour
• 13:57
  Speaker 8: partnership as well. So when we go into these actual
• 14:03
  Speaker 8: merch tents at these PGA tournaments, we be able to
• 14:06
  Speaker 8: afford it.
• 14:06
  Speaker 3: We be able to afford the staff, We be able
• 14:08
  Speaker 3: to grow our.
• 14:09
  Speaker 8: Team and actually get all the things that we need,
• 14:11
  Speaker 8: so we're not like shorthanded when a time when the
• 14:14
  Speaker 8: time comes, I mean, because yeah, run it through money.
• 14:17
  Speaker 3: It can go fast. Yeah, it can go fast. I
• 14:19
  Speaker 3: would add to it's like you know, in the peril business,
• 14:22
  Speaker 3: you don't get paid.
• 14:24
  Speaker 9: It's like really delayed. Right, So you're make an investment. Now,
• 14:27
  Speaker 9: you got to make an investment in the people.
• 14:29
  Speaker 3: Right.
• 14:29
  Speaker 9: So if you want to design something, you got to
• 14:31
  Speaker 9: hold production folks. Then it's a period of them actually
• 14:35
  Speaker 9: producing the garment and then you have to market the
• 14:37
  Speaker 9: garment and then it goes to market.
• 14:39
  Speaker 3: Right.
• 14:39
  Speaker 9: So you need that capital to be working for you
• 14:43
  Speaker 9: because you're you're putting out a whole lot of money
• 14:45
  Speaker 9: before you see anything back. Now, granted, once you have
• 14:49
  Speaker 9: a product, right, you can kind of run it back
• 14:51
  Speaker 9: and it's a little bit more quick turn, but it's
• 14:53
  Speaker 9: still one of those things where you got to pay
• 14:54
  Speaker 9: for the product off and upfront and you're not necessarily
• 14:57
  Speaker 9: guaranteed that money coming back. So but like O said,
• 15:00
  Speaker 9: you know, raising capital, it kind of gives you an
• 15:03
  Speaker 9: opportunity to make the investment in the personnel, right, Like
• 15:07
  Speaker 9: you may have to go, I need to go hire
• 15:09
  Speaker 9: a really good production person, which we went out and
• 15:11
  Speaker 9: got right because we saw that that was a gap,
• 15:13
  Speaker 9: Like all right, he's got these amazing ideas, but it's
• 15:16
  Speaker 9: not it's not making its way to the closet, right,
• 15:18
  Speaker 9: and he's frustrated. So it's like, all right, let's work
• 15:22
  Speaker 9: through this and some people you know, again it wasn't
• 15:25
  Speaker 9: working out, so still keep trying. And now we have
• 15:28
  Speaker 9: someone like the product is something that we're excited about
• 15:32
  Speaker 9: and can stand by just the quality of it. And
• 15:34
  Speaker 9: so that was an investment that we had to make
• 15:37
  Speaker 9: on the front end, and we made that investment of
• 15:39
  Speaker 9: what like April, and we're now just now that product
• 15:43
  Speaker 9: is just now delivering and hitting shells.
• 15:45
  Speaker 3: How much? How much? So when did you raise?
• 15:47
  Speaker 9: So we raised, well, we just closed, we just closed
• 15:52
  Speaker 9: those around it's your first round. No, so we've done
• 15:55
  Speaker 9: safe in rounds, two safe rounds. What's a safe safe note?
• 15:58
  Speaker 9: So basically what a safe note allows you to do
• 16:02
  Speaker 9: is very uh uh friend is founder friendly essentially. So
• 16:07
  Speaker 9: with then raising on a safe round, you can project
• 16:10
  Speaker 9: your cap It's not where you are immediately right now, right,
• 16:14
  Speaker 9: so just for small numbers, you can say, hey, I'm
• 16:16
  Speaker 9: gonna raise and right now the company may be only
• 16:20
  Speaker 9: value that one hundred thousand, but you can raise at
• 16:22
  Speaker 9: a million. Now, you still need to hit those numbers
• 16:25
  Speaker 9: right when that because when that because when that safe
• 16:28
  Speaker 9: converts into a note then you know, it needs that
• 16:31
  Speaker 9: you need to be at what you said.
• 16:32
  Speaker 3: You were going to be at.
• 16:33
  Speaker 9: But it's more kind of futuristic and it's very you know, friendly,
• 16:37
  Speaker 9: founder friendly, and I think it came out Actually, why combinator.
• 16:41
  Speaker 3: How much did you guys raise? We raised a few.
• 16:49
  Speaker 3: We haven't that yet.
• 16:53
  Speaker 5: Well, I was so I was like, all right, what
• 16:57
  Speaker 5: was your did you need to raise money or was yes,
• 17:00
  Speaker 5: you needed to raise yeah.
• 17:02
  Speaker 8: And on top of raising the money, I mean we
• 17:05
  Speaker 8: made mistakes, you know what I'm saying, raising money no,
• 17:08
  Speaker 8: well no, I wouldn't say raising out having money, yeah,
• 17:11
  Speaker 8: well without having money, but really mistakes within making garments,
• 17:16
  Speaker 8: you know what I'm saying.
• 17:17
  Speaker 3: Some of the things didn't come out right. We never
• 17:19
  Speaker 3: came out with those people like the quality.
• 17:21
  Speaker 8: Yeah, the quality or the lettering or the embroidery, I mean,
• 17:26
  Speaker 8: something being wrong.
• 17:27
  Speaker 3: We have to be able to cover that.
• 17:29
  Speaker 8: But on the back end, that's where we go get
• 17:32
  Speaker 8: somebody that we feel comfortable with that can actually do
• 17:34
  Speaker 8: the job, you know what I'm saying. So a lot
• 17:37
  Speaker 8: of times, you know, people make mistakes that just innate.
• 17:40
  Speaker 8: That's the nature of the beast, you know, but if
• 17:43
  Speaker 8: you have people that believe in you, I mean speaking
• 17:45
  Speaker 8: on even investors, I mean they introduced us to even
• 17:48
  Speaker 8: more investors that believe in us. They tell the story,
• 17:51
  Speaker 8: but then they even say, yeah, these guys that made
• 17:53
  Speaker 8: you know, a couple of little twines there, they could
• 17:56
  Speaker 8: have did this and did that, but this is what
• 17:58
  Speaker 8: they're doing ultimately, and this is where they're going. So
• 18:01
  Speaker 8: I mean, even though the mistakes have happened, that's why
• 18:03
  Speaker 8: we do raise because we see where it can go
• 18:06
  Speaker 8: in the investor see where.
• 18:08
  Speaker 9: Yeah, because it's like it's just all right, even if
• 18:10
  Speaker 9: we're making money, in order to grow, you gotta like
• 18:13
  Speaker 9: go It's like a building, right, So it's like, all right,
• 18:15
  Speaker 9: I may have been making money off five apartments, but
• 18:19
  Speaker 9: in order to go get another apartment building because this
• 18:22
  Speaker 9: is working, I got to go get capital to go
• 18:23
  Speaker 9: acquire that, you know what I mean. So it's the
• 18:25
  Speaker 9: same sort of thing where it's just like we want
• 18:27
  Speaker 9: to grow, so it's like, all right, we need to
• 18:29
  Speaker 9: get larger numbers.
• 18:30
  Speaker 3: So like even now the risk is just higher.
• 18:32
  Speaker 9: So like now when to that point our orders are larger,
• 18:37
  Speaker 9: so we have to have the cash flow to send
• 18:40
  Speaker 9: someone to China where it's being.
• 18:42
  Speaker 3: Produced with the factory midway, right, So we.
• 18:45
  Speaker 9: Went from getting five hundred T shirts to five thousand
• 18:47
  Speaker 9: T shirts, right, So now we can't afford to just
• 18:52
  Speaker 9: take a hit on five thousand T shirt mad Way,
• 18:56
  Speaker 9: you got to go out there and see it, like, Okay,
• 18:59
  Speaker 9: how is it coming?
• 19:00
  Speaker 3: What's you know? What's the process you see it?
• 19:02
  Speaker 9: You know what I mean, midway, because if you QC
• 19:04
  Speaker 9: when it's you know, when it hits your house, your
• 19:06
  Speaker 9: warehouse is too late because it takes that window of
• 19:09
  Speaker 9: time for it to get done. So those are kind
• 19:11
  Speaker 9: of like that, I would say, the little things that
• 19:14
  Speaker 9: we're learning that have to be in place as you're
• 19:17
  Speaker 9: building you know this this, this this brand.
• 19:20
  Speaker 6: When you have the safe notes, is there a duration
• 19:22
  Speaker 6: of time that you have to have it in?
• 19:24
  Speaker 4: So if I'm trying to if I'm making one hundred
• 19:26
  Speaker 4: thousand and I say I can get to a million,
• 19:29
  Speaker 4: do I have to do it within a certain time frame?
• 19:31
  Speaker 6: Two year, three years?
• 19:32
  Speaker 7: Yeah?
• 19:32
  Speaker 9: Yeah, I think it's like mutually agreed upon between you
• 19:35
  Speaker 9: and the investor. But yeah, yeah, some mutually agreed upon
• 19:38
  Speaker 9: note that you would do when you mature. But I
• 19:40
  Speaker 9: mean we're we plan on doing the series A for sure.
• 19:44
  Speaker 9: I would say probably in the next twelve, the eight
• 19:47
  Speaker 9: fourteen months something like that, you know, because then again
• 19:51
  Speaker 9: it's just about growth, right like he said, Like you
• 19:53
  Speaker 9: want to go do a women's line, you got to
• 19:56
  Speaker 9: go invest in a whole new host of people, new
• 19:59
  Speaker 9: space the office, more space in the warehouse, new things
• 20:03
  Speaker 9: on a website, apps, like all different type of things
• 20:06
  Speaker 9: that go into that demograph, and there's so much more
• 20:09
  Speaker 9: we want to do, you know, just as a brand,
• 20:12
  Speaker 9: you know, because it's a brand. It's not just a
• 20:15
  Speaker 9: singular sweater or T shirt. It's a brand. So as
• 20:18
  Speaker 9: we want to do all of these things, it definitely
• 20:20
  Speaker 9: takes investment.
• 20:22
  Speaker 5: So you like, one of the things about getting investment
• 20:26
  Speaker 5: is that the money actually helps obviously, but relationships and
• 20:29
  Speaker 5: insight for investors that's not owners in the company. So
• 20:31
  Speaker 5: it's like like you said, Steve Style, you do monthly
• 20:33
  Speaker 5: calls with him, So we're you strategic and picking the
• 20:37
  Speaker 5: people that were investors for people that you thought could
• 20:40
  Speaker 5: add insight and help outside of just providing money.
• 20:43
  Speaker 3: Yeah.
• 20:43
  Speaker 8: Absolutely, I mean even even some of our partnerships have
• 20:48
  Speaker 8: come from investors, you know, like major partners. I mean
• 20:52
  Speaker 8: even talking with like Cia, I mean that came from
• 20:55
  Speaker 8: an investor. You know, they bring so many different elements
• 20:59
  Speaker 8: to the business. It's because of their their backgrounds, their
• 21:03
  Speaker 8: history and just investing in general. I mean, they have
• 21:08
  Speaker 8: so much experience that they can see sometime they want
• 21:11
  Speaker 8: to introduce us to certain companies that have never been
• 21:15
  Speaker 8: in the golf and that might want to be in
• 21:17
  Speaker 8: the golf, but they're willing to spend that money now,
• 21:19
  Speaker 8: you know, like if they really want to make that
• 21:22
  Speaker 8: big push because golf is hot right now and that's
• 21:24
  Speaker 8: the lane that they want to run, then all of
• 21:26
  Speaker 8: a sudden, they made the introduction and they let us
• 21:28
  Speaker 8: run with the business or let us run with the partnership,
• 21:31
  Speaker 8: and then we see where it can go from there.
• 21:32
  Speaker 8: But that all comes from investors. I mean, even where
• 21:36
  Speaker 8: we're spending our money. You know, we might have a
• 21:39
  Speaker 8: monthly call with with our accountant, but then also one
• 21:42
  Speaker 8: of them investors might be on there and asks, yo, well,
• 21:44
  Speaker 8: whyon't you have you ever thought about spending your money
• 21:47
  Speaker 8: here or pushing it here? And you know, I mean
• 21:50
  Speaker 8: it's all different ways of thinking about it. But you
• 21:53
  Speaker 8: know more, you know, more than two DS is better.
• 21:55
  Speaker 9: Than you know, and a lot of them have gone
• 21:58
  Speaker 9: where we want to go, right, and so was like
• 22:00
  Speaker 9: they understand that, and a lot of it is I
• 22:02
  Speaker 9: would say culture, like these folks understanding because I would
• 22:06
  Speaker 9: say the golf world are kind of like late adopters
• 22:09
  Speaker 9: to eat east Side, Like we came in the game
• 22:11
  Speaker 9: with Chris Paul right, Like, we didn't come in the
• 22:13
  Speaker 9: game with you know, quote unquote, you know, a professional golfer,
• 22:17
  Speaker 9: and so we continue to be authenticated by non quote
• 22:21
  Speaker 9: unquote golfers. But that's the beauty. So they see it early.
• 22:24
  Speaker 9: They're like, oh, no, I know exactly what this is.
• 22:27
  Speaker 9: I know exactly what you guys are doing, similar to
• 22:29
  Speaker 9: what you guys are doing right, Like, it may not
• 22:31
  Speaker 9: be a major media network that would get behind you,
• 22:34
  Speaker 9: it might be someone in the culture like, oh, I've
• 22:37
  Speaker 9: seen this before, you know what I mean in the
• 22:39
  Speaker 9: traditional media. They're like, I don't understand. I don't get it,
• 22:42
  Speaker 9: But then now they do clearly if you go to
• 22:44
  Speaker 9: invest Fest.
• 22:47
  Speaker 6: Yeah that thing, yeah, yeah, yeah.
• 22:50
  Speaker 4: I want to talk about the brand partnerships and how
• 22:53
  Speaker 4: strategic you are about them opportuity. We know that the
• 22:56
  Speaker 4: Nike and brand Jordan partnership. You talk about the NBA,
• 22:59
  Speaker 4: let's talk about because this this is something that was
• 23:02
  Speaker 4: kind of new. We actually had a phone calls.
• 23:04
  Speaker 3: It was yeah, yeah, yeah, yeah yeah.
• 23:07
  Speaker 6: I was like, Yo, I got this opportunity for you
• 23:09
  Speaker 6: guys with this other company. And he's like, yo, oh
• 23:12
  Speaker 6: listen to what choice, saying I gonna believe it. So
• 23:15
  Speaker 6: talk about how that came to.
• 23:16
  Speaker 9: Be, NA, So, I mean we both you know, a
• 23:20
  Speaker 9: good friend of ours reached out and was like, oh,
• 23:22
  Speaker 9: you know who y'all with, Like, what's your automobile partner?
• 23:25
  Speaker 9: It was an all star out in Utah and he's like, hey,
• 23:29
  Speaker 9: you know, he had some ties into Mercedes. His wife
• 23:31
  Speaker 9: actually is the first or the only female African American
• 23:36
  Speaker 9: woman that owns a Mercedes Benz dealership. And he actually
• 23:39
  Speaker 9: went to Morehouse as well. He's a dentist doctor Tony
• 23:41
  Speaker 9: Hall and his wife is Janelle Ross and reached out
• 23:45
  Speaker 9: was like, hey, I don't know who y'all with. Y'all
• 23:48
  Speaker 9: should be with Mercedes. Just kind of hold off and
• 23:51
  Speaker 9: we was talking to a whole nother brand at that time,
• 23:54
  Speaker 9: and then things started to develop and then as it
• 23:57
  Speaker 9: went on, Oh got a relationship.
• 23:59
  Speaker 8: With Yeah, well, went down to waste Management, got introduced
• 24:03
  Speaker 8: to Erica Bolden, you know Monique as well Nick Harrison,
• 24:07
  Speaker 8: and I mean all of those relationships actually, well the
• 24:12
  Speaker 8: Masters came around, of course, of the Masters Augustin National
• 24:16
  Speaker 8: and the Mayor of Atlanta, Andre Dickens, went down to
• 24:19
  Speaker 8: Augustin National and walked had a meeting with Mercedes Benz.
• 24:24
  Speaker 8: Now me and him have a great relationship, and he
• 24:26
  Speaker 8: went into the meeting with all Eastside on. He walks
• 24:29
  Speaker 8: in and they both sit and they're just like, yo,
• 24:33
  Speaker 8: what do you know about east Side? And he got
• 24:35
  Speaker 8: really hyped and said had nothing but positive things to
• 24:37
  Speaker 8: say about me and Earl and the business.
• 24:40
  Speaker 3: And then from there they were just like.
• 24:41
  Speaker 8: Yo, we've heard about east Side probably seen it maybe
• 24:45
  Speaker 8: five six seven times in the past two weeks, just
• 24:48
  Speaker 8: like it has to be something that's going on. We
• 24:51
  Speaker 8: got we got to meet these guys, and then from
• 24:53
  Speaker 8: there we had one meeting with them, well, a couple
• 24:55
  Speaker 8: of meet well, a few meetings with them, and from there,
• 24:59
  Speaker 8: you know it only he felt right to do a
• 25:01
  Speaker 8: deal with Mercedes Bands. And here we are, I mean,
• 25:04
  Speaker 8: they're they're full fledged and you know anything and everything
• 25:07
  Speaker 8: that we believe in, they believe in.
• 25:11
  Speaker 5: You know, like what does a deal on Mercedes Lord,
• 25:12
  Speaker 5: they give you guys cars, you have to promote them
• 25:14
  Speaker 5: on social media?
• 25:15
  Speaker 3: Like what does that have to do? Yeah, yeah, they
• 25:17
  Speaker 3: give us. Yeah, they definitely give us cars. That was
• 25:20
  Speaker 3: very very humble of you. They give us cars. But it's, uh,
• 25:26
  Speaker 3: it's crazy because they're helping us.
• 25:29
  Speaker 8: We just donated fifty thousand to the Morals golf team
• 25:32
  Speaker 8: and they're going to be donating another fifty thousand on our.
• 25:35
  Speaker 9: Behalves so on, and so it's it's like a three
• 25:38
  Speaker 9: it's a three part you know deal. So we got
• 25:41
  Speaker 9: like a B to B, which is you know, business
• 25:44
  Speaker 9: to business, and so from the B to B, they're
• 25:46
  Speaker 9: supporting a lot of our initiatives and we're going to
• 25:48
  Speaker 9: be doing a lot of community stuff together and obviously
• 25:51
  Speaker 9: giving back to more houses. You know, that's close to us,
• 25:54
  Speaker 9: but it's going to continue. Right There's a lot of
• 25:56
  Speaker 9: different elements that we have. There's a sprinted vehicle that's
• 25:59
  Speaker 9: donated to the golf team, and there's a lot to
• 26:02
  Speaker 9: come out in twenty twenty four, Like he said, there's
• 26:03
  Speaker 9: really behind us. We will you know, we come on
• 26:06
  Speaker 9: as official ambassadors as well, which is amazing, you know
• 26:10
  Speaker 9: what I mean. That's something I don't think either one
• 26:12
  Speaker 9: of us ever thought when Get Gratarted we would be.
• 26:14
  Speaker 9: And then we got collaborative clothing that will be coming out,
• 26:17
  Speaker 9: you know, so we can use the Star. So it's
• 26:20
  Speaker 9: a very comprehensive partnership that we're super excited about, you know,
• 26:24
  Speaker 9: to be working with them, and they really have leaned in.
• 26:27
  Speaker 9: And I think the biggest thing that we Him and
• 26:29
  Speaker 9: I learned, like you said, you know, our first car
• 26:32
  Speaker 9: partnership was through an agency, right, and it really wasn't
• 26:37
  Speaker 9: what we thought it was gonna be.
• 26:39
  Speaker 3: Right. It was just like a media buy.
• 26:40
  Speaker 9: And there's nothing wrong with that, right, but we had
• 26:43
  Speaker 9: to learn because we were frustrated because you you're thinking, oh,
• 26:45
  Speaker 9: it's with X brand that now that means you.
• 26:48
  Speaker 3: Got this and you got that.
• 26:48
  Speaker 9: It's almost like somebody, honestly, you know, signing with Jordan
• 26:52
  Speaker 9: that you think you're gonna get every pair of Jordan's
• 26:53
  Speaker 9: and it doesn't or just because you did a collab
• 26:55
  Speaker 9: that you're gonna get every pair of Jordan and it
• 26:57
  Speaker 9: doesn't work that way. So we had to kind of learn,
• 26:59
  Speaker 9: and I think that's why we were able to bring
• 27:02
  Speaker 9: that to the table and really take our time with
• 27:04
  Speaker 9: this partnership. But I definitely do credit the folks over
• 27:07
  Speaker 9: at Mercedes Benz because oh and I we went in there,
• 27:10
  Speaker 9: we met with them, and it was probably the one
• 27:12
  Speaker 9: of the few times that we were actually like stumped.
• 27:14
  Speaker 9: Like they were like, yo, put money aside, put golf aside,
• 27:18
  Speaker 9: what can we do with the community, and what is
• 27:20
  Speaker 9: the only thing that y'all can do with us?
• 27:22
  Speaker 8: We didn't not know how to answer that question. At
• 27:25
  Speaker 8: thet We're like, get looking back to you. From there,
• 27:28
  Speaker 8: it was, I mean, we just we just kept it
• 27:30
  Speaker 8: going from there. I mean, they believe in a lot
• 27:33
  Speaker 8: of the initiatives that we have and I mean from
• 27:36
  Speaker 8: now on, you know, well for the next few years,
• 27:39
  Speaker 8: for the next years, hopefully for albums, the.
• 27:41
  Speaker 3: Now lifetime deal right right it is I'm calling it
• 27:47
  Speaker 3: in now good. But you know, we definitely got the
• 27:49
  Speaker 3: webs on the way.
• 27:50
  Speaker 9: Yeah webs is that they you know, And like I think,
• 27:53
  Speaker 9: you know, y'all saw that we had the what we
• 27:55
  Speaker 9: had the golf ball joint Yeah, for investments West coast
• 28:00
  Speaker 9: and then on the West coast we gotta we had
• 28:02
  Speaker 9: the script joint g waggon that up at age sixteen.
• 28:06
  Speaker 9: This is true, you know, I mean it's only right.
• 28:09
  Speaker 9: They say, Look, we're gonna be stepping out of a car.
• 28:12
  Speaker 3: We're gonna have that star on.
• 28:13
  Speaker 6: Why not have Why not have Mercedes?
• 28:15
  Speaker 10: I mean, by the way, you have a Mercedes too,
• 28:17
  Speaker 10: that's not let's not let that just go under the Yeah, hey,
• 28:22
  Speaker 10: well we still appreciate that you wanted the family that
• 28:26
  Speaker 10: Lyes would.
• 28:28
  Speaker 4: They're gonna be watching now though, who were worthy of
• 28:32
  Speaker 4: the conversation Mercedes.
• 28:38
  Speaker 3: We go three, by the way.
• 28:40
  Speaker 4: So disruption is what I hear, right, even inside of
• 28:44
  Speaker 4: infrastructure like Mercedes, this is something that they've never done.
• 28:47
  Speaker 4: What you guys are doing inside of golf is disruptive
• 28:49
  Speaker 4: of nineteen sixty one, that's disruptive. I wonder from a
• 28:53
  Speaker 4: PG standpoint, what you guys. Have you guys spoken to
• 28:57
  Speaker 4: Live Golf because that's disruption aside world. Have you been
• 29:01
  Speaker 4: approached by them and maybe some of their golfers to
• 29:04
  Speaker 4: incorporate east Side into not only PJ, but now having
• 29:08
  Speaker 4: you know where golf is played, I.
• 29:09
  Speaker 8: Mean, this is this is a part of the world now,
• 29:11
  Speaker 8: I mean we've we've definitely been approached by some players
• 29:14
  Speaker 8: on the Live Golf tour, as far as the Prince
• 29:18
  Speaker 8: of Saudi, he knows who east Side Golf.
• 29:22
  Speaker 3: Is really Yeah, yeah, yeah.
• 29:23
  Speaker 8: But as far as you know, as far as us
• 29:28
  Speaker 8: pushing and just trying to figure out where the brand
• 29:30
  Speaker 8: is going, we're still I mean, we're still kind of new,
• 29:32
  Speaker 8: you know what I'm saying.
• 29:33
  Speaker 3: So we're just still trying to find.
• 29:35
  Speaker 8: Our ground where we're going and uh and truly who's
• 29:38
  Speaker 8: going to be good partners for us?
• 29:40
  Speaker 10: You know?
• 29:40
  Speaker 3: So I mean it's just a work in progress.
• 29:42
  Speaker 9: And then yeah, and I mean to that, like, I
• 29:45
  Speaker 9: think one of the things our principle that we try
• 29:47
  Speaker 9: to buy by now because of the stage of the brand,
• 29:50
  Speaker 9: and I'm sure you guys can relate, is like we
• 29:53
  Speaker 9: want long term, comprehensive partnerships. We don't want to want
• 29:58
  Speaker 9: like some ninety day things because it's like we have
• 30:00
  Speaker 9: a community, we have a following, So what does it
• 30:02
  Speaker 9: look like, you know, us in this card in that
• 30:06
  Speaker 9: card or what this brand that brand understaid that had
• 30:09
  Speaker 9: to be whatever. So we've been very intentional when it
• 30:11
  Speaker 9: comes to that, and we've talked to everybody, like in
• 30:14
  Speaker 9: the golf space, like we're definitely open and having conversations,
• 30:17
  Speaker 9: but as time goes on, it's a little bit harder
• 30:21
  Speaker 9: to get these deals done because we understand the value
• 30:24
  Speaker 9: that we bring to the table. We also understand the
• 30:27
  Speaker 9: value that they're going to get when we you know
• 30:29
  Speaker 9: what I mean, when we do this. So it just
• 30:31
  Speaker 9: has to be right for us. It has to remain authentic,
• 30:34
  Speaker 9: you know what I mean. The last thing we can
• 30:36
  Speaker 9: do is like, oh, they sold out or whatever it
• 30:38
  Speaker 9: may be, and not necessarily worried about the term selling out,
• 30:41
  Speaker 9: but it's just like we don't want to sell ourselves
• 30:43
  Speaker 9: short either.
• 30:44
  Speaker 5: So you talked about live Where does that stand with
• 30:50
  Speaker 5: the pg they was supposed to merge and it got
• 30:53
  Speaker 5: put on a whole well like Congress was mean about it.
• 30:56
  Speaker 9: Yeah, Well, because the PGA Tour is a nonprofit right,
• 31:00
  Speaker 9: so they have this special tax exemption. And so with
• 31:03
  Speaker 9: that special tax exemption, in order for this type of
• 31:06
  Speaker 9: merger to happen, they remain tax exempt. They have to
• 31:10
  Speaker 9: it has to be approved by Congress, and so there's
• 31:14
  Speaker 9: a lot of different things that go into that right.
• 31:17
  Speaker 9: Because now you've got governments involved, you have to saw
• 31:19
  Speaker 9: these involved and so it was and then the way
• 31:22
  Speaker 9: that it all kind of played out too, you know,
• 31:24
  Speaker 9: end up and it was a lot of don't go
• 31:27
  Speaker 9: over there, and now they're going to get together and then.
• 31:29
  Speaker 3: So a lot of you know, it was public.
• 31:31
  Speaker 9: A lot of the players felt like, yo, they you know,
• 31:33
  Speaker 9: people were lying, they weren't honest about it. So right
• 31:36
  Speaker 9: now they have a memo like a turm sheet on
• 31:39
  Speaker 9: the merger, but it hasn't officially been signed. But to
• 31:41
  Speaker 9: your point, because it has to be approved by the
• 31:45
  Speaker 9: you know, Congress, by the US government for this merger
• 31:48
  Speaker 9: to happen if they want to remain and have their
• 31:53
  Speaker 9: tax exempt status. So and that's a big you know,
• 31:56
  Speaker 9: that's why they get a lot of those corporations that
• 31:58
  Speaker 9: get behind these events and sponsored because you're giving to
• 32:02
  Speaker 9: you know, you can write it off. So all those
• 32:04
  Speaker 9: title sponsors for PGA tours, they write that you write
• 32:07
  Speaker 9: that stuff off.
• 32:08
  Speaker 3: Hawa are they taxes in? I don't know the history
• 32:11
  Speaker 3: on why they are.
• 32:12
  Speaker 9: I mean it's like, you know, it's kind of like
• 32:14
  Speaker 9: how a lot of these different sports leagues they have
• 32:17
  Speaker 9: these different type of exemptions, whether it be you know,
• 32:20
  Speaker 9: the NFL I don't know the details of the NBA,
• 32:22
  Speaker 9: but I'm sure there could be something where, like, you know,
• 32:25
  Speaker 9: these leagues fall under these exemptions. They have strong lobbyists,
• 32:29
  Speaker 9: you know, and they support certain things and it allows
• 32:31
  Speaker 9: them to kind of remain because I think the economic
• 32:34
  Speaker 9: impact that it has, you know, overall.
• 32:38
  Speaker 6: Information there. So I wonder is there's more disruption to come.
• 32:42
  Speaker 4: Are there brands specifically that you see on the landscape
• 32:45
  Speaker 4: that you guys like, you know what that would make
• 32:47
  Speaker 4: sense for us.
• 32:48
  Speaker 6: To work with or collab with.
• 32:50
  Speaker 8: Yeah, I mean, there definitely are other brands that we
• 32:55
  Speaker 8: do want to work with, you know, I would say
• 32:58
  Speaker 8: usually they're going to be.
• 32:59
  Speaker 3: Outside, out of the golf space, you know, because that's
• 33:02
  Speaker 3: our focus.
• 33:03
  Speaker 8: Is the only way to build this game golf is
• 33:06
  Speaker 8: to go as far away from it as possible and
• 33:08
  Speaker 8: then bring those people back to the game and show
• 33:11
  Speaker 8: them what they're missing, you know, sell them something that's fashionable,
• 33:14
  Speaker 8: that's that's culture oriented, you know, something that they can
• 33:18
  Speaker 8: get behind. That's the only way you can truly grow
• 33:20
  Speaker 8: this game. So I mean we want to, you know,
• 33:23
  Speaker 8: we want to collab with so many brands that they
• 33:26
  Speaker 8: just have a different way of thinking. Or that's just
• 33:28
  Speaker 8: been in a game for a long time that want
• 33:30
  Speaker 8: to get in the golf but just what you know
• 33:33
  Speaker 8: that coach would never expect, you know, really putting a
• 33:35
  Speaker 8: twist on a game and really expanding it to a
• 33:39
  Speaker 8: space where it just looks different.
• 33:41
  Speaker 3: At the end of the day, I.
• 33:42
  Speaker 4: Feel like there's similarities and kind of and it's the
• 33:45
  Speaker 4: reason why we show up in the same room, right.
• 33:46
  Speaker 4: Why are the golf guys at fashion a week in Paris?
• 33:50
  Speaker 4: Why the golf guys sit in courtside.
• 33:53
  Speaker 6: At the NBA game exactly?
• 33:56
  Speaker 3: Yeah, right, But.
• 34:01
  Speaker 4: That's the intentionality or we want to show up because
• 34:03
  Speaker 4: we want to be as widespread as possible when it
• 34:06
  Speaker 4: comes to the demographic.
• 34:07
  Speaker 6: We're trying to attract.
• 34:08
  Speaker 9: Exactly exactly and continue to take that conversation same thing
• 34:11
  Speaker 9: you guys are doing, you know, with financial literacy right
• 34:13
  Speaker 9: where it's like the information that you guys are giving,
• 34:16
  Speaker 9: we want to be able to do that. And I
• 34:18
  Speaker 9: think it's just so many different perspectives that we're basically
• 34:22
  Speaker 9: fighting against, right, Like we literally have this uphill battle
• 34:25
  Speaker 9: of these perceptions that everybody has a golf and so
• 34:28
  Speaker 9: when they see us, it kind of it's like, oh,
• 34:32
  Speaker 9: I'd never seen it like that, And then when you
• 34:33
  Speaker 9: consistently see.
• 34:34
  Speaker 3: Us, you're like, oh wow, Like no, that really is
• 34:37
  Speaker 3: a thing. It's not just a fad.
• 34:39
  Speaker 9: They weren't just doing this to start, you know, to
• 34:41
  Speaker 9: be cool because of the trend. It's like, nah, they
• 34:43
  Speaker 9: really are doing this. But as you saw at the
• 34:46
  Speaker 9: A sixteen event, he can really play golf.
• 34:48
  Speaker 3: You know what I'm saying.
• 34:49
  Speaker 9: It's not like the bro Yeah, exactly teaching you know
• 34:54
  Speaker 9: what I mean. You was out there doing your thing. Man,
• 34:57
  Speaker 9: that was only one on camera, so.
• 34:59
  Speaker 3: That's only I could go off.
• 35:01
  Speaker 6: Yes the record, it's on the record.
• 35:05
  Speaker 3: Let the record reflect.
• 35:07
  Speaker 5: So you guys, all right, so you have the collaboration
• 35:09
  Speaker 5: with Jordan, but the merch is still independent, right, yes,
• 35:12
  Speaker 5: So has there been talk of Nike collaborating with merch.
• 35:16
  Speaker 3: With you guys?
• 35:16
  Speaker 8: Well, so, our last collaboration with shoes, the Red Clay collection,
• 35:20
  Speaker 8: we did do a collaboration with Jordan Brand on apparel.
• 35:24
  Speaker 3: You know, but moving forward, even with these shoes, we
• 35:27
  Speaker 3: came out with.
• 35:27
  Speaker 8: Our own collection like this varsity jacket, like these sweatpants
• 35:32
  Speaker 8: and just put the word change on it, you know.
• 35:34
  Speaker 3: So it's something that can be bought straight from us.
• 35:37
  Speaker 3: That goes with the shoes.
• 35:38
  Speaker 8: Perfectly, but it's still it's independent. It's independent from Nike
• 35:42
  Speaker 8: and Jordan Brand.
• 35:43
  Speaker 3: What's the percentage of like the business as far as
• 35:46
  Speaker 3: like the sneakers versus apparel. I mean, our core is apparel.
• 35:51
  Speaker 9: We're in apparel company, right, So obviously the sneakers help,
• 35:55
  Speaker 9: you know what I mean, But the quantities aren't that large, right.
• 35:58
  Speaker 9: That's why they're also like covet it because there's not
• 36:02
  Speaker 9: you know, millions of shoes being produced, because it's it
• 36:05
  Speaker 9: still falls in like the golf realm and it's still
• 36:08
  Speaker 9: you know, and in the world of Nike, golf is
• 36:10
  Speaker 9: still you know, a very small line item, right, and
• 36:13
  Speaker 9: so it's not it's not overwhelming. I mean, we still
• 36:16
  Speaker 9: are apparel that so the sneakers are more so like.
• 36:21
  Speaker 5: Just to really create that buzz, yeah, energy and perils
• 36:25
  Speaker 5: driving yes, yeah yeah.
• 36:27
  Speaker 8: And you know I mean when we come up with sneakers,
• 36:29
  Speaker 8: being prepared for that moment, yes, you know, being strategic
• 36:31
  Speaker 8: about that, like lining up interviews and even having this
• 36:36
  Speaker 8: apparel to where we have like our holiday collection and
• 36:39
  Speaker 8: anything else that we really want to get out there.
• 36:41
  Speaker 3: I mean, this is a hot time to talk about it.
• 36:44
  Speaker 8: This is a hot time to get in front of
• 36:45
  Speaker 8: just the right people so we can expand the brand
• 36:48
  Speaker 8: and and really skyrocket into you never know, another demographic
• 36:52
  Speaker 8: of some sort.
• 36:53
  Speaker 3: Right.
• 36:53
  Speaker 9: And then I think it's learning too, right, Like we've
• 36:55
  Speaker 9: had the privilege to work with amazing brands, right, you
• 37:00
  Speaker 9: have a docu series on Hulu, you know, and working
• 37:02
  Speaker 9: with them.
• 37:03
  Speaker 3: Rats on that, Thank you, thank you, go check it out.
• 37:05
  Speaker 3: Grails still streaming.
• 37:08
  Speaker 9: We've worked with Jordan Brand, Mercedes, and like that's one
• 37:11
  Speaker 9: of the things that we've learned. Like we take nuggets
• 37:14
  Speaker 9: and being in these rooms, right, Like we're not just
• 37:16
  Speaker 9: in the room, like all right, this is what we
• 37:17
  Speaker 9: want to do. We're watching how they treat their brand,
• 37:21
  Speaker 9: how protective they are of their brand, and why they
• 37:24
  Speaker 9: chose to do it with us.
• 37:25
  Speaker 3: Why what specifically do they want to do with us,
• 37:28
  Speaker 3: Because that's the power, right.
• 37:29
  Speaker 9: And so I think as we're transitioning, like he said,
• 37:32
  Speaker 9: we're an apparel brand. We're very protective of our product
• 37:35
  Speaker 9: and we're very proud of it. So if you see
• 37:38
  Speaker 9: us partner with anybody with apparel, it's got to be right.
• 37:42
  Speaker 9: It can't just be you know, something that we're just
• 37:45
  Speaker 9: doing just because and that's why they work with us.
• 37:47
  Speaker 9: But I think again we're very protective of the apparel.
• 37:51
  Speaker 6: Definitely go check out Grails for that.
• 37:53
  Speaker 3: Yes, appreciate y'all pulling up.
• 37:55
  Speaker 4: Yeah, I ended up in the elevator with Hannah Storm
• 37:58
  Speaker 4: descrab my huge tho today watching her and she's in
• 38:03
  Speaker 4: the elevator talking about how important you guys.
• 38:04
  Speaker 9: Are producers shout out her packs produced it. And then
• 38:09
  Speaker 9: Steve Bartles, Yeah to EPs on that.
• 38:12
  Speaker 4: We went to the c LF, shout out to them,
• 38:16
  Speaker 4: you are the pro. And when we first met you,
• 38:19
  Speaker 4: being a pro was still something that you were actively pursuing.
• 38:22
  Speaker 6: Talk about the.
• 38:25
  Speaker 4: The status of that, and I know you guys were
• 38:27
  Speaker 4: starting to sign athletes as well, so talk about how
• 38:29
  Speaker 4: that has been going.
• 38:30
  Speaker 3: Yeah, so I'm still going after you know, I plan
• 38:34
  Speaker 3: on turning back pro next year.
• 38:36
  Speaker 10: Uh.
• 38:37
  Speaker 8: We will have a pro tournament next year to where
• 38:40
  Speaker 8: I'll be playing in it. And then also you know,
• 38:43
  Speaker 8: we're sponsoring the actual purse as well, so I have
• 38:47
  Speaker 8: a chance to win the money that I.
• 38:49
  Speaker 3: Put in it.
• 38:51
  Speaker 6: Really beat the pro.
• 38:54
  Speaker 3: All'all got to beat me.
• 38:56
  Speaker 8: So I mean, but It's definitely still a dream of mid.
• 39:00
  Speaker 8: I mean, that's why we're here.
• 39:01
  Speaker 3: You know.
• 39:02
  Speaker 8: At the end of the day, I wanted to pursue
• 39:04
  Speaker 8: my my dreams become a professional golfer, and that's where
• 39:07
  Speaker 8: the company was originated, you know. So now being able
• 39:10
  Speaker 8: to afford that, we just got to build the team more.
• 39:13
  Speaker 8: I mean, the design team has to grow. The day
• 39:16
  Speaker 8: to day team has to grow, so then I can
• 39:18
  Speaker 8: a loot that time to actually go out there and
• 39:20
  Speaker 8: practice and then have that time to go to tournaments
• 39:23
  Speaker 8: and I mean some of these tournaments two three, four days.
• 39:26
  Speaker 8: I mean I even have an opportunity to go to
• 39:28
  Speaker 8: Japan play on a Japan Tour, uh well, Japan Q
• 39:32
  Speaker 8: School Pro Tour, and that's about four months, you know.
• 39:36
  Speaker 3: But how can I do that? If the company is
• 39:38
  Speaker 3: and we need you where it needs.
• 39:42
  Speaker 6: I'll be going yeah.
• 39:45
  Speaker 8: But I mean I'm definitely just giving myself that chance.
• 39:49
  Speaker 8: That's That's where I'm at. But now, I mean I
• 39:52
  Speaker 8: see how important that is. But giving that chance to
• 39:54
  Speaker 8: somebody else, that's why we did UH sign three athletes.
• 39:59
  Speaker 8: Actually to of them, Michael Horrera, He's a professional golfers
• 40:03
  Speaker 8: doing very well this year. Wyat Worthington, another professional golfer.
• 40:07
  Speaker 8: Both of them have played on PGA Tour events and
• 40:09
  Speaker 8: also nil deal with a young kid. Matthew Vattel goes
• 40:14
  Speaker 8: to Temple University. So I mean, all of these guys
• 40:17
  Speaker 8: have great game.
• 40:18
  Speaker 3: He just won the Pennsylvania Amateur. Yeah as well, Matthew Vattel.
• 40:21
  Speaker 8: So I mean we got we got quality players, we
• 40:25
  Speaker 8: got quality product. But I mean, all in all, I
• 40:29
  Speaker 8: mean we're just about pushing the game forward for professionals.
• 40:32
  Speaker 8: But then on top of that, it coming from us,
• 40:35
  Speaker 8: it's just a different perspective like they would have never
• 40:37
  Speaker 8: thought we've had sound golfers.
• 40:39
  Speaker 6: So yeah, just had your first invitational.
• 40:41
  Speaker 3: Yeah, no, that was crazy. It was amazing.
• 40:44
  Speaker 6: That was one thing that was missing that was, be
• 40:45
  Speaker 6: honest with you, I believe it.
• 40:49
  Speaker 3: Yes, it was. Man, we thought you was gonna be
• 40:51
  Speaker 3: Abu Dhabi, but you.
• 40:53
  Speaker 6: Know that's also gonna happen.
• 40:55
  Speaker 3: Yeah, h no, we definitely, no, I was.
• 41:00
  Speaker 6: It was.
• 41:00
  Speaker 3: It was great. Y'all invited dates coming soon, It's gonna
• 41:04
  Speaker 3: be close. I'll just say it like that. But no,
• 41:07
  Speaker 3: this year was incredible.
• 41:09
  Speaker 9: One of the things that you know, when we first
• 41:11
  Speaker 9: started the brand, it was always that question of like
• 41:13
  Speaker 9: when y'all gonna do a golf tournament, When y'all gonna
• 41:15
  Speaker 9: do a golf tournament, because that's like the low hanging fruit,
• 41:18
  Speaker 9: and we never really been those guys.
• 41:20
  Speaker 3: Dude.
• 41:20
  Speaker 9: I can remember all the time, even in the beginning,
• 41:22
  Speaker 9: when it was just like me and oh, I will
• 41:23
  Speaker 9: show him something to be like, bro, that's easy, like
• 41:25
  Speaker 9: everybody doing that.
• 41:26
  Speaker 3: Let's let's figure it out. That ain't it. Let's let's
• 41:30
  Speaker 3: go somewhere else.
• 41:31
  Speaker 9: And so it was a perfect timing and you know,
• 41:34
  Speaker 9: again shout out to Mercedes being our presenting sponsor, to
• 41:37
  Speaker 9: really being able to be a part of that, and
• 41:39
  Speaker 9: so we could elevated everybody getting picked up in may
• 41:42
  Speaker 9: bax gls, the whole sprint of Vans. But the beautiful
• 41:46
  Speaker 9: thing about the event was the fact that we chose
• 41:49
  Speaker 9: San Diego because in nineteen fifty two, that's when Joe
• 41:53
  Speaker 9: Lewis played in a PGA Tour event as the first
• 41:56
  Speaker 9: African American and breaking that color barrier.
• 41:58
  Speaker 3: So that's why we chose the city.
• 42:00
  Speaker 9: And then we were fortunate enough to bring out the
• 42:02
  Speaker 9: entire Moraholes College golf team and the ad and present
• 42:06
  Speaker 9: them with a fifty with a fifty thousand dollars check,
• 42:08
  Speaker 9: and so everyone walked away from the experience like Wow,
• 42:11
  Speaker 9: I'm ready to come back for next year. And seeing
• 42:13
  Speaker 9: the kids and the moments and the smiles, like we
• 42:16
  Speaker 9: just posted something on our Instagram and like literally you
• 42:19
  Speaker 9: could see it in the face, like everyone's smiling, teeth.
• 42:23
  Speaker 3: Out like it was. It was a special, special moment.
• 42:27
  Speaker 9: And so we're excited to recreate that, you know, for
• 42:31
  Speaker 9: years moving forward, and we're going to continue to uplift
• 42:34
  Speaker 9: you know, the Moraholes College Golf team. Like we like
• 42:36
  Speaker 9: to say, man, we're trying to deon stand to them boys,
• 42:38
  Speaker 9: We're trying to have that prime time effect.
• 42:40
  Speaker 3: Fact, so what was let's talk about the docu series
• 42:45
  Speaker 3: walking through that? Like I forgot we hadn't been on
• 42:48
  Speaker 3: here since then for sure. I mean we see all the.
• 42:50
  Speaker 9: Time, so it's weird, Like I'm like, oh, yeah, I'm like, well,
• 42:53
  Speaker 9: we'll talk about that, but yeah, we haven't been.
• 42:55
  Speaker 8: You want to yeah, yeah, yeah, I mean well it
• 42:57
  Speaker 8: definitely first starts off as me talking out the logo
• 43:00
  Speaker 8: because I am the logo, but I want to turn
• 43:03
  Speaker 8: pro and golf and I couldn't find any sponsors. So
• 43:06
  Speaker 8: it was like, why not start a business and sponsor myself,
• 43:09
  Speaker 8: take the entrepreneur route. I started being told no, and
• 43:12
  Speaker 8: I wanted to turn pro. So one thing led to another.
• 43:15
  Speaker 8: Eastside Golf was born. Of course, you know, I'm from
• 43:17
  Speaker 8: East Atlanta, grew up in East Atlanta playing golf. But
• 43:21
  Speaker 8: that transition to how the clothes look, you know, and
• 43:24
  Speaker 8: how we carry ourselves. But then now it's just another way.
• 43:28
  Speaker 8: But we showed all of that during the docu series.
• 43:31
  Speaker 8: So then we showed our first pair of fours that
• 43:34
  Speaker 8: you guys saw and it was only a few hundred
• 43:38
  Speaker 8: pairs actually made. So from there and we showed the
• 43:42
  Speaker 8: next set of five shoes called the Red Clay Collection.
• 43:45
  Speaker 8: I designed both. I designed that red clay collection for
• 43:48
  Speaker 8: me being from the South. You know what I'm saying.
• 43:50
  Speaker 8: I used to take the bus to the actual golf
• 43:53
  Speaker 8: course and by the time I get to the Marto
• 43:56
  Speaker 8: bus stop, it's red clay.
• 43:57
  Speaker 3: Mud all over my shoes.
• 43:59
  Speaker 8: But it showed determination hard work that I was here
• 44:02
  Speaker 8: to get it out the mud. But that's where those
• 44:04
  Speaker 8: shoes and that collaboration, well the name of that collaboration
• 44:08
  Speaker 8: came from. But I mean The entire docuseries shows our
• 44:13
  Speaker 8: I guess, our trail from literally that the first coming
• 44:18
  Speaker 8: out with the logo, all the way through going up
• 44:21
  Speaker 8: to Jordan or Nike headquarters and showing that meeting and
• 44:25
  Speaker 8: showing the first time we saw the shoes, you know.
• 44:27
  Speaker 8: I mean, it's an incredible moment. It looked like it
• 44:30
  Speaker 8: looked like I was about to cry, honestly. I mean
• 44:33
  Speaker 8: I looked at it the other day. I was like, wow, Like,
• 44:35
  Speaker 8: I mean, it's just I'm just so grateful. I mean,
• 44:38
  Speaker 8: we look so grateful and just to have the opportunity
• 44:42
  Speaker 8: to show that so many more people can show how
• 44:46
  Speaker 8: far their dreams and how far they're actually company can
• 44:50
  Speaker 8: go just through really pushing that and working hard.
• 44:53
  Speaker 3: Yeah.
• 44:53
  Speaker 9: And I would add to that, it's like it's golf too, right,
• 44:57
  Speaker 9: So it's different, right, Like we're doing this. You got
• 44:59
  Speaker 9: two young black men doing this in golf, right, and
• 45:03
  Speaker 9: to have that documented is with special I will say,
• 45:07
  Speaker 9: it's kind of funny now we look back on it
• 45:10
  Speaker 9: like it was one of them things where we really
• 45:12
  Speaker 9: will troop be told. When it first kind of came
• 45:15
  Speaker 9: to us, we really didn't even want to do it.
• 45:17
  Speaker 9: And I say that because it was just more like
• 45:20
  Speaker 9: we were just so locked in on the work, like
• 45:21
  Speaker 9: it was a we looked at it almost like a
• 45:23
  Speaker 9: distracting like coming here, sit down in front of these cameras,
• 45:26
  Speaker 9: you're like, man, it's so much work to do.
• 45:27
  Speaker 3: We don't have time to do this.
• 45:29
  Speaker 9: But it was one of those things that we worked
• 45:31
  Speaker 9: through it and we're able to, you know, kind of
• 45:34
  Speaker 9: see okay when it all came together, you're like, oh,
• 45:36
  Speaker 9: because the way a documentary is shy. Anybody knows it's
• 45:39
  Speaker 9: very choppy. It's not like how you see on TV.
• 45:42
  Speaker 9: It's like film for a day, then you might not
• 45:44
  Speaker 9: film for three.
• 45:46
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• 47:36
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 47:40
  Speaker 1: in Massachusetts. An MS thirteen gang member from El Salvador
• 47:44
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 47:48
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 47:52
  Speaker 1: some of the heinous migrant criminals caught because of President
• 47:56
  Speaker 1: Donald J. Trump's leadership. I'm Christine Noman, the State Secretary
• 48:00
  Speaker 1: of Homeland Security. Under President Trump, attempted illegal border crossings
• 48:05
  Speaker 1: are at the lowest levels ever recorded, and over one
• 48:08
  Speaker 1: hundred thousand illegal aliens have been arrested. If you were
• 48:12
  Speaker 1: here illegally, you're next. You will be fine nearly one
• 48:16
  Speaker 1: thousand dollars a day, imprisoned and deported, you will never return.
• 48:21
  Speaker 1: But if you register using our CBP home app and
• 48:24
  Speaker 1: leave now, you could be allowed to return legally. Do
• 48:27
  Speaker 1: what's right. Leave now. Under President Trump America's laws, border
• 48:32
  Speaker 1: and families will be protected.
• 48:34
  Speaker 2: Sponsored by the United States Department of Homeland Security.
• 48:37
  Speaker 3: Months and then come back and all.
• 48:38
  Speaker 9: We got to stage this moment or that moment, and
• 48:40
  Speaker 9: we had a lot of footage too that we had
• 48:43
  Speaker 9: been you know, taping, which I will say he can
• 48:47
  Speaker 9: attest to this.
• 48:48
  Speaker 3: He's on me all the time.
• 48:49
  Speaker 9: And that's why we have two photographers with us right now.
• 48:52
  Speaker 9: Film everything, you know, film everything. It is difficult because
• 48:56
  Speaker 9: you still kind of want to have a level of
• 48:58
  Speaker 9: privacy and you want to be able to, you know,
• 49:02
  Speaker 9: just focus on the business because it takes a while
• 49:05
  Speaker 9: for people to get comfortable in front of the cameras.
• 49:07
  Speaker 9: Like we're comfortable in front of the cameras because we're
• 49:09
  Speaker 9: in front of it all the time, but you could
• 49:10
  Speaker 9: tell when somebody's like acting or doing something different.
• 49:13
  Speaker 3: It's like, bro, don't worry about that.
• 49:15
  Speaker 9: So that was more why we didn't like the cameras
• 49:17
  Speaker 9: because it was like, you bring the camera into a
• 49:19
  Speaker 9: work session, it's going to be very unproductive because most
• 49:21
  Speaker 9: people that work with us aren't used to cameras all
• 49:23
  Speaker 9: around them. But now the docu series is amazing. The
• 49:27
  Speaker 9: six episodes. It definitely gives you an insight on you know,
• 49:31
  Speaker 9: the brand, who we are, and where we're going.
• 49:34
  Speaker 3: So it's special. It's called Grails. Go check it out.
• 49:37
  Speaker 4: You you spoke about the fifty thousand dollars going to
• 49:41
  Speaker 4: Morehouse and we were talking about this prior. You know,
• 49:44
  Speaker 4: there was just this post that you know Howard Howard,
• 49:48
  Speaker 4: you know you know that school right, you know they
• 49:51
  Speaker 4: have one of the top ranked HBCU golf programs. But
• 49:55
  Speaker 4: it talked because of the sponsorship that Steph Curry brought
• 49:59
  Speaker 4: right like and sponsoring the golf team even though it's
• 50:01
  Speaker 4: a night school.
• 50:02
  Speaker 6: He took over the golf program.
• 50:05
  Speaker 4: We saw this happen with Dion and Jackson State when
• 50:07
  Speaker 4: we talked about these programs in these HBCUs need endowment,
• 50:11
  Speaker 4: they need, you know, the alumni to come back in boosters,
• 50:14
  Speaker 4: to give back to their schools.
• 50:16
  Speaker 6: Talk about the importance of it.
• 50:17
  Speaker 4: Obviously what you're doing with Morehouse, but what we can
• 50:20
  Speaker 4: see happen is Jackson State can thrive and we can
• 50:23
  Speaker 4: see how it becoming the number one golf program.
• 50:25
  Speaker 6: Talk about the importance of giving back to these schools.
• 50:28
  Speaker 8: Yeah, I mean it's really important. That's that's where me
• 50:30
  Speaker 8: and Earl met at. You know what I'm saying. If
• 50:32
  Speaker 8: you want to see more Elijah ones than neurals, this
• 50:35
  Speaker 8: is where you get back to. You know, golfers are
• 50:38
  Speaker 8: a little bit different of athletes, a lot of them.
• 50:41
  Speaker 8: I think they have the highest GPA on average out.
• 50:44
  Speaker 3: Of all sports.
• 50:45
  Speaker 6: They took you all grades into account.
• 50:46
  Speaker 3: Yeah yeah, right now Morehouse golf team does have the highest.
• 50:52
  Speaker 8: The high GPA in their conference, hopefully in all HBCUs.
• 50:58
  Speaker 8: But at the end of the day, it's about we
• 51:01
  Speaker 8: know what golf can do for so many people, but
• 51:04
  Speaker 8: just imagine what it can do for some college students,
• 51:06
  Speaker 8: you know, like now they can be around entrepreneurs, doctors, lawyers,
• 51:10
  Speaker 8: people that run businesses. So whatever their major is, now
• 51:14
  Speaker 8: they have an actual tool they can get them around
• 51:16
  Speaker 8: the people that can actually get them a job after college.
• 51:20
  Speaker 8: If if they don't want to turn pro and golf,
• 51:22
  Speaker 8: that's cool, you know, but now use the game of
• 51:24
  Speaker 8: golf the further yourself, you know, use the game of
• 51:27
  Speaker 8: golf or get back into the actual game and change it,
• 51:31
  Speaker 8: you know from you know, if you're in a if
• 51:33
  Speaker 8: you're a marketing major, you know, now try to get
• 51:36
  Speaker 8: a job with the PGA or you know, PGA Tour.
• 51:39
  Speaker 8: Hopefully we can, we can work with them and now
• 51:42
  Speaker 8: and now show them a different way of showing golf.
• 51:45
  Speaker 8: But it's coming from a different perspective. People that have
• 51:48
  Speaker 8: never gotten a chance to get into that into that
• 51:51
  Speaker 8: section of sport. You know, people that have never really
• 51:56
  Speaker 8: it's just never been shown in a light that really
• 51:59
  Speaker 8: gets us captivated.
• 52:01
  Speaker 4: At the end of the day, I'm a little bit unaware,
• 52:05
  Speaker 4: but how much is needed for a golf program. Obviously
• 52:10
  Speaker 4: the clubs are they playing to get into the tournaments.
• 52:13
  Speaker 9: Travel with travel scholarship, I mean it's a couple hundred
• 52:18
  Speaker 9: thousand a year on an annual budget. You know, between scholarships,
• 52:22
  Speaker 9: you got hotels, you got food, you got uniforms that
• 52:26
  Speaker 9: could be given within the conference. But again all those
• 52:29
  Speaker 9: little things. You got golf balls, like, there's a lot
• 52:31
  Speaker 9: of these little things. And then typically you meant to
• 52:33
  Speaker 9: pay for the golf course as well. If it's not donated,
• 52:36
  Speaker 9: there could be a fee for you to get out there.
• 52:38
  Speaker 9: And then you got a head coach that needs to
• 52:40
  Speaker 9: get paid. And then some people have head coach, assistant coaches, trainers,
• 52:44
  Speaker 9: all that sort of thing.
• 52:45
  Speaker 3: You know.
• 52:45
  Speaker 9: So it's not a thing where it's a multimillion dollar
• 52:49
  Speaker 9: annual budget, but for an HBCU, a couple hundred thousand
• 52:52
  Speaker 9: can go a long way, and they may see they
• 52:54
  Speaker 9: want to put that revenue somewhere else. But I also
• 52:58
  Speaker 9: want to go back to what you were saying, because
• 53:00
  Speaker 9: I think for me, the importance of giving back to
• 53:02
  Speaker 9: HBCUs and golf and us particularly Like I grew up
• 53:06
  Speaker 9: in Womington, Delaware, and it really wasn't a lot of
• 53:09
  Speaker 9: you know, it's like a majority white town in state,
• 53:12
  Speaker 9: and so you talk about golf, that's how golf is.
• 53:16
  Speaker 9: And so for me going down to Moorhouse in Atlanta
• 53:18
  Speaker 9: and meeting him and the rest of our team members,
• 53:20
  Speaker 9: I'm like, yo, I've never been just like playing golf
• 53:22
  Speaker 9: with y'all, I was like, WHOA, Like this is amazing.
• 53:25
  Speaker 9: And so oftentimes for us to create an opportunity for
• 53:30
  Speaker 9: that young black kid out there or that young minority
• 53:33
  Speaker 9: kid out there to come to another place that they
• 53:35
  Speaker 9: can continue to flourish in golf and not feel like
• 53:39
  Speaker 9: he's a second class because they don't have this. They
• 53:42
  Speaker 9: don't have that, we won't want to provide all of
• 53:44
  Speaker 9: the quality resources you need, and you can still be
• 53:46
  Speaker 9: in an environment with people that look like you and
• 53:49
  Speaker 9: feel comfortable with the things you want to talk about.
• 53:51
  Speaker 3: You know, that goes a.
• 53:53
  Speaker 9: Long way, because typically in your golf journey, you're going
• 53:57
  Speaker 9: to be faced around white folks. It's just the nature
• 54:01
  Speaker 9: of the demographic of the so you have to be
• 54:03
  Speaker 9: comfortable in that. But to have that ability to be
• 54:06
  Speaker 9: around people that look like you, because He'll tell you
• 54:07
  Speaker 9: that was the first thing.
• 54:08
  Speaker 3: That blew my mind.
• 54:09
  Speaker 9: Like going to Atlanta and seeing all them brothers play golf,
• 54:12
  Speaker 9: I'm like, I never saw that. And that's so to
• 54:16
  Speaker 9: create an environment like that, I think HBCU golf is
• 54:20
  Speaker 9: very very important for their journey because it allows you
• 54:23
  Speaker 9: to just again identify who you are and gives you
• 54:26
  Speaker 9: that small little four year window to be like, man,
• 54:29
  Speaker 9: I'm playing with people that look like me.
• 54:31
  Speaker 6: That's fine.
• 54:32
  Speaker 3: Teams speak about endowment.
• 54:34
  Speaker 9: Yeah, I mean as far as like you know, for us,
• 54:37
  Speaker 9: so we we definitely plan on it down and Wails
• 54:39
  Speaker 9: College golf team and following the you know, the path
• 54:42
  Speaker 9: and stuff. I mean I've heard, you know, we probably
• 54:44
  Speaker 9: need to raise anywhere from i'd say about six million
• 54:47
  Speaker 9: dollars to really get it going to where you would
• 54:51
  Speaker 9: invest majority of those funds and then they off. The
• 54:55
  Speaker 9: investments can kind of kick off on an annual basis
• 54:57
  Speaker 9: on what you need to you know, spend, and then
• 54:59
  Speaker 9: you have like certain events that you would do so
• 55:01
  Speaker 9: like the east Side Golf Invitational clearly becomes a benefactor event,
• 55:05
  Speaker 9: like Steph does one in Pebble Beach every year, and
• 55:07
  Speaker 9: then you may host a dinner and things of that nature.
• 55:09
  Speaker 9: Just to continue, you know, we want to bring in
• 55:11
  Speaker 9: other partners like Mercedes. They've been great there behind the team.
• 55:15
  Speaker 9: And so as we continue to He'll tell you any
• 55:17
  Speaker 9: corporate room we go in and people talk about charity
• 55:20
  Speaker 9: males college golf team.
• 55:21
  Speaker 5: So what is the is the main focus the sport
• 55:24
  Speaker 5: of golf or the fashion of because I say that
• 55:27
  Speaker 5: to say a lot of sports brands started as a
• 55:30
  Speaker 5: sports brand now has nothing to do with the sport
• 55:32
  Speaker 5: at all. Polo, right, even like you see, like you know,
• 55:37
  Speaker 5: rugby's originally were for rugby players, right right, right, and
• 55:41
  Speaker 5: nobody that's wearing rugbies these days or in the last
• 55:44
  Speaker 5: twenty years plays rugby, right. Even you know basketball, I
• 55:49
  Speaker 5: mean it's still synonymous, but sneaker culture. Nobody's playing basketball
• 55:54
  Speaker 5: in Jordan's right probably ever right right. These are things
• 55:58
  Speaker 5: that are made at this point, they kind of made
• 56:02
  Speaker 5: to not be in sports, made for fashion, and that's
• 56:06
  Speaker 5: happened with soccer, a lot a variety of different sports.
• 56:10
  Speaker 5: You see people wearing soccer jerseys, and soccer fashion has
• 56:13
  Speaker 5: become a thing that people wear. So you're you have
• 56:18
  Speaker 5: a lifestyle brand of clothes, and so do you see
• 56:22
  Speaker 5: the fashion evolving to the point where it's not about
• 56:27
  Speaker 5: get know? I mean, but I'll go, I'll go.
• 56:32
  Speaker 8: But the special thing about east Side Golf is that
• 56:36
  Speaker 8: we can sell to pro shops and boutiques. You know,
• 56:39
  Speaker 8: like not a lot of golf or if any golf
• 56:42
  Speaker 8: companies can be successful in a boutique like Extra Butter
• 56:46
  Speaker 8: or Bodega.
• 56:47
  Speaker 3: I mean, we're we're selling the head covers.
• 56:49
  Speaker 8: I mean, you could pick up one of our head
• 56:51
  Speaker 8: covers that Bodega, you know what I'm saying, and eventually
• 56:55
  Speaker 8: pick up one.
• 56:55
  Speaker 3: Of our golf bags of Bodega.
• 56:58
  Speaker 8: You know, Now you have a whole different demographic that's
• 57:01
  Speaker 8: walking in there, that's being introduced to golf a totally
• 57:04
  Speaker 8: different way, and don't have to go to your country
• 57:06
  Speaker 8: club down the street in New York.
• 57:08
  Speaker 3: Do you know?
• 57:09
  Speaker 5: It just rough like a percentage of people that wear
• 57:11
  Speaker 5: you're apparel that actually play golf and people that are
• 57:14
  Speaker 5: just wearing it.
• 57:15
  Speaker 3: I don't think we know the percentage, but I don't
• 57:18
  Speaker 3: feel like we.
• 57:20
  Speaker 9: I think we have a lot of non golfers wear
• 57:22
  Speaker 9: and that's what we're excited about. And I mean I think, look,
• 57:26
  Speaker 9: this shoe is a prime example, kline with what you're
• 57:28
  Speaker 9: talking about. That is a golf shoe, but you can
• 57:30
  Speaker 9: wear it off the golf course. And so it's like
• 57:33
  Speaker 9: our whole thought process is if you can take the
• 57:36
  Speaker 9: conversation at golf into where people are comfortable.
• 57:40
  Speaker 3: It's like the same thing y'all doing with finance.
• 57:41
  Speaker 9: Instead of saying you got to have a suit on,
• 57:43
  Speaker 9: you got to be in this room, you got in
• 57:45
  Speaker 9: a classroom setting or whatever it may be.
• 57:48
  Speaker 3: Having the ability to.
• 57:49
  Speaker 9: Take that conversation where people can understand that's what we're
• 57:54
  Speaker 9: all about. And I think these shoes are a prime
• 57:56
  Speaker 9: example of you can wear them on the golf course,
• 57:59
  Speaker 9: but you can wear them off the golf course.
• 58:01
  Speaker 5: You've also so you actually have golf traditional golf apparel
• 58:07
  Speaker 5: that's wearable off like the cardigans, yes, and like the
• 58:11
  Speaker 5: actual polo shirt. Yes, these are things that you can
• 58:15
  Speaker 5: wear on the golf course, but you can also wear
• 58:18
  Speaker 5: as street fashion as well.
• 58:19
  Speaker 9: Exactly exactly, Yeah, no, I mean it's it's and that's
• 58:23
  Speaker 9: something that you know, the first brand to ever do that.
• 58:26
  Speaker 3: I don't know where the first brand to ever do that.
• 58:29
  Speaker 9: I would say that we are the first brand that
• 58:32
  Speaker 9: has had culture involved in it, you know what I mean?
• 58:35
  Speaker 9: Like you're how many you had the number one draft
• 58:39
  Speaker 9: picker his name from Orlando. He was wearing the carnigan
• 58:43
  Speaker 9: you know, started the season last year like Pablo, Yeah,
• 58:46
  Speaker 9: wearing it down the tunnel. We're the first brand to
• 58:48
  Speaker 9: do that, right, So you're not going to catch any
• 58:51
  Speaker 9: other golf brand where folks are going to be wearing
• 58:54
  Speaker 9: it down the tunnel. I guarantee you going to see
• 58:56
  Speaker 9: this varsity and other varsities that we have being worn
• 58:59
  Speaker 9: down the tonn.
• 59:00
  Speaker 6: I'm not gonna see Calloway or Ping, right, we go.
• 59:02
  Speaker 3: To see yeah, yeah, one thousand percent do y'all?
• 59:05
  Speaker 4: In terms of putting inside of the stores, are y'all
• 59:09
  Speaker 4: fighting for shelf space? Like is it specifically like I
• 59:12
  Speaker 4: want the clothes to be here, whereas if certain brands
• 59:15
  Speaker 4: are sold, they're gonna put them at the front of
• 59:17
  Speaker 4: the store. Put y'all, does that get into the factory
• 59:20
  Speaker 4: of where where you put it in the locations as
• 59:23
  Speaker 4: far as throughout the country where you're putting it at.
• 59:26
  Speaker 9: I mean, I think we're mindful of our partners, right,
• 59:29
  Speaker 9: anybody that as a wholesale account with east Side GoF
• 59:32
  Speaker 9: we're extremely mindful right where you don't want to cannibalize it, right.
• 59:34
  Speaker 9: So a lot of these boutiques they want exclusivity right
• 59:38
  Speaker 9: in the street culture. You want to know, I go
• 59:40
  Speaker 9: to X boutique, I can get it here, right, So
• 59:43
  Speaker 9: we're mindful of the fact that, like we may not
• 59:45
  Speaker 9: have if you're selling it to this person in that city,
• 59:48
  Speaker 9: you may not want to have for the people in
• 59:51
  Speaker 9: it in that city.
• 59:52
  Speaker 3: Now, when it comes to like shelf space, I think
• 59:54
  Speaker 3: for us it's.
• 59:55
  Speaker 9: About the product because if it's in the back, then
• 59:57
  Speaker 9: it's not moving, you know what I'm saying. They want
• 1:00:00
  Speaker 9: we want to be good partners. So a lot of
• 1:00:02
  Speaker 9: it is like the marketing making people aware of it.
• 1:00:04
  Speaker 9: Like so we just actually did a deal with Parodies
• 1:00:10
  Speaker 9: who owns PGA toward fan shops. So right now in
• 1:00:14
  Speaker 9: the airport you can find east Side Golf in these
• 1:00:16
  Speaker 9: PGA tourd fan shops.
• 1:00:18
  Speaker 3: So in the airport in.
• 1:00:19
  Speaker 9: Memphis, what else is Vegas Vegas and nothing at Los Angeles. Yeah,
• 1:00:24
  Speaker 9: and the cell th was crazy right now right like
• 1:00:26
  Speaker 9: they're like moving. But again, this is kind of what
• 1:00:29
  Speaker 9: O is saying. It's like you could be going to
• 1:00:32
  Speaker 9: Los Angeles in the airport, pop in here, like, oh,
• 1:00:35
  Speaker 9: they got an east side golf Let me run over
• 1:00:36
  Speaker 9: here and grab a tea real quick. But you're going
• 1:00:38
  Speaker 9: into a golf store to go grab a tea real quick,
• 1:00:41
  Speaker 9: you know what I'm saying. Or it's that's the beauty
• 1:00:44
  Speaker 9: element of what we're trying to do because then when
• 1:00:46
  Speaker 9: you go in there, you're a new customer. Now you
• 1:00:49
  Speaker 9: might be like I saw these dope golf shoes or
• 1:00:51
  Speaker 9: I saw this whatever that I could you know, Troy
• 1:00:55
  Speaker 9: Shot might like this, you know what I mean. It's
• 1:00:57
  Speaker 9: just one of those things where it's open us up
• 1:00:59
  Speaker 9: to this new world. And that's what we're still excited
• 1:01:03
  Speaker 9: about and passionate about because we still see that upside
• 1:01:06
  Speaker 9: of like y'all are in it because y'all know us
• 1:01:10
  Speaker 9: the dope fashion. But wait till y'all get hooked on
• 1:01:12
  Speaker 9: the game and it's coming because y'all see all these
• 1:01:14
  Speaker 9: people around you playing they loving it.
• 1:01:17
  Speaker 3: And then even if you don't get hooked.
• 1:01:19
  Speaker 9: It's just at least an opportunity because you're seeing it
• 1:01:21
  Speaker 9: more and more, I'm sure, golf opportunities, golf opportunities, So
• 1:01:25
  Speaker 9: one of these days y'all can get out there and
• 1:01:26
  Speaker 9: really get with it.
• 1:01:27
  Speaker 6: Does the portfolio grow outside the merge to actual equipment?
• 1:01:31
  Speaker 3: Right?
• 1:01:32
  Speaker 6: Do we see east side golf clubs? Do we see
• 1:01:34
  Speaker 6: the golf balls?
• 1:01:35
  Speaker 3: Do we see the t well, I wouldn't say equipment, definitely.
• 1:01:40
  Speaker 8: That's what collaborations what we look forward to, you know,
• 1:01:44
  Speaker 8: working with companies that we're not trying to reinvent the
• 1:01:47
  Speaker 8: wheel with that.
• 1:01:48
  Speaker 3: I mean, it costs a lot of money to make
• 1:01:50
  Speaker 3: a golf club, you know what I'm saying.
• 1:01:52
  Speaker 8: But actually owning a golf course, you know, actually making
• 1:01:57
  Speaker 8: like an east side golf club, that's something that that
• 1:02:00
  Speaker 8: hopefully is in our future.
• 1:02:03
  Speaker 9: Percent now it's definitely coming in. Yeah, So it's definitely expanding.
• 1:02:06
  Speaker 9: We'll always But I think the beautiful thing about it
• 1:02:08
  Speaker 9: is is being very protective of the brand. Right, So
• 1:02:11
  Speaker 9: we're working with these amazing brands and so we're very intentional. Right,
• 1:02:16
  Speaker 9: That's why I was saying, we're protective of our clothing
• 1:02:18
  Speaker 9: because when we put that stamp on something, we wanted
• 1:02:21
  Speaker 9: to mean something. And so as long as that stamp
• 1:02:25
  Speaker 9: stays strong, we can get into all of those things
• 1:02:28
  Speaker 9: that you're talking about, right, because our audience is so
• 1:02:31
  Speaker 9: wide and vast, and even when you start talking about
• 1:02:34
  Speaker 9: like a company and evaluation and the brand and reach,
• 1:02:37
  Speaker 9: it's like we're not just we can't you can't define
• 1:02:40
  Speaker 9: us and find a comparable for our business and do
• 1:02:43
  Speaker 9: it in the golf space because we're bigger than golf. Right,
• 1:02:47
  Speaker 9: So somebody might say, oh, well, you know there's other
• 1:02:49
  Speaker 9: golf brands and their value that X millions of dollars.
• 1:02:52
  Speaker 3: Well, I guess that's where y'all at.
• 1:02:53
  Speaker 9: And we're like, no, no, no, no, no, Now we
• 1:02:55
  Speaker 9: are a We want Polo, we want you know, Nike, Rebod,
• 1:03:00
  Speaker 9: we want those type of numbers.
• 1:03:01
  Speaker 3: That's you know, that's what we're headed for. That's what
• 1:03:03
  Speaker 3: we want to be compared to. So your goal is
• 1:03:05
  Speaker 3: to eventually buy a golf course, Yeah, absolutely, have you
• 1:03:10
  Speaker 3: looked at it? And yet? Yeah?
• 1:03:11
  Speaker 8: Yeah, yeah, I'm we're looking in Georgia right now, looking
• 1:03:14
  Speaker 8: at about four different places. Definitely been working with Andre
• 1:03:18
  Speaker 8: Dickens and also Mayor bloom out in College Park in Atlanta.
• 1:03:23
  Speaker 3: Have great relationships with them.
• 1:03:25
  Speaker 8: But then also we I mean it was it was
• 1:03:28
  Speaker 8: something I had to do early on, was get I
• 1:03:31
  Speaker 8: would say letters of references. I can't tell you who
• 1:03:35
  Speaker 8: wrote those letters because it's confidential, but just saying these
• 1:03:38
  Speaker 8: people would come out to the golf course and support it.
• 1:03:41
  Speaker 8: These are high value people. These are people that we're
• 1:03:44
  Speaker 8: around all the time. And I mean just saying that
• 1:03:48
  Speaker 8: these people will come out at the end of the day,
• 1:03:50
  Speaker 8: who's going to help the community the most. That's who's
• 1:03:53
  Speaker 8: going to get the golf course, and that's who's going
• 1:03:55
  Speaker 8: to push forward and make change, you know, That's what
• 1:03:59
  Speaker 8: all of these different cities around Atlanta, around the nation.
• 1:04:02
  Speaker 3: Are looking for. Yeah, and I think that's a learning moment.
• 1:04:04
  Speaker 9: So like a lot of people don't know that, like
• 1:04:06
  Speaker 9: golf courses, a lot of golf courses are public parks
• 1:04:10
  Speaker 9: and they're owned by the municipality, right and so when
• 1:04:14
  Speaker 9: they're owned by the municipality, there's often rps that go
• 1:04:18
  Speaker 9: out and you get these different management contracts to go
• 1:04:21
  Speaker 9: manage the golf course because a city has they don't
• 1:04:24
  Speaker 9: They're like, hey, we need to sub this out, we
• 1:04:26
  Speaker 9: don't need to manage it. Now they're not necessarily even
• 1:04:28
  Speaker 9: trying to make money on it, because again they're like, hey,
• 1:04:31
  Speaker 9: if you're going to come in and make this attractive,
• 1:04:34
  Speaker 9: it brings that economic impact. So they'll literally for a dollar,
• 1:04:39
  Speaker 9: you can manage this for a dollar a year for
• 1:04:42
  Speaker 9: the next four or five years. Now, again you need
• 1:04:44
  Speaker 9: to have a plan, and there's management groups that go
• 1:04:47
  Speaker 9: out all the time and bid for these municipality and
• 1:04:50
  Speaker 9: city golf courses, and so again that's kind of where
• 1:04:53
  Speaker 9: we were looking at what we're putting together an attractive
• 1:04:55
  Speaker 9: offer and saying, hey, you can trust this golf course
• 1:04:58
  Speaker 9: in our hands. It's going to be well manicure. These
• 1:05:01
  Speaker 9: are the type of people that are gonna come out.
• 1:05:02
  Speaker 9: But again I encourage each and everyone that's listening to
• 1:05:06
  Speaker 9: go find that municipal golf course in your neighborhood or
• 1:05:10
  Speaker 9: or in your surrounding area, because that's a public facility
• 1:05:14
  Speaker 9: that you, as a taxpayer, have the right to go
• 1:05:16
  Speaker 9: out and enjoy.
• 1:05:17
  Speaker 4: Technically, there's a difference between that route and privately owned
• 1:05:22
  Speaker 4: Yes one hundred they owned privately ones they own the land, Yes,
• 1:05:25
  Speaker 4: charged membership fee, Yes, the public one is a bit different.
• 1:05:28
  Speaker 9: Yes, big big difference. And then again so like the
• 1:05:30
  Speaker 9: public route, you could have it where it's almost like
• 1:05:35
  Speaker 9: like stock almost right, like you can buy in like
• 1:05:37
  Speaker 9: your initiation you buy in at It could be any
• 1:05:40
  Speaker 9: It could be one hundred thousand dollars to become a
• 1:05:42
  Speaker 9: member here right as that value goes up, and if
• 1:05:45
  Speaker 9: it's limited numbers of stock, you can sell it for
• 1:05:49
  Speaker 9: more more, you can pass it down. That's what a
• 1:05:51
  Speaker 9: lot of people don't understand too. A lot of these
• 1:05:53
  Speaker 9: memberships are passed down, right, So you right now, y'all,
• 1:05:57
  Speaker 9: what's just the country club? You could join what'sester country club?
• 1:05:59
  Speaker 9: To say, cost you one hundred thousand joint Winchester country Club.
• 1:06:03
  Speaker 9: You then could be a member. Your son's a member,
• 1:06:08
  Speaker 9: he rolls right into his junior membership. After him rolling
• 1:06:10
  Speaker 9: into his junior membership, he now inherits your membership as
• 1:06:14
  Speaker 9: a full time member, and he doesn't have to pay
• 1:06:17
  Speaker 9: that initiation fee. And that initiation fee could be worth
• 1:06:21
  Speaker 9: five hundred thousand when it's time for him to become
• 1:06:23
  Speaker 9: a member. Just just sheer off of inflation and then
• 1:06:26
  Speaker 9: the access that he has right as well. Now, so
• 1:06:29
  Speaker 9: your son may not be like, I don't play golf.
• 1:06:31
  Speaker 9: My dad got this membership at Westchester, but hey, let's
• 1:06:34
  Speaker 9: have the meetings here. Hey, I want to have your
• 1:06:36
  Speaker 9: grandkids having birthdays there or conference whatever it may be.
• 1:06:40
  Speaker 3: Like that's the people to the tenants. The beach club.
• 1:06:43
  Speaker 9: Like I was just in the Hamptons at this course
• 1:06:45
  Speaker 9: called Maidstone, and I was blown away because the beach.
• 1:06:49
  Speaker 3: I'm like, hold up, it's a beach.
• 1:06:52
  Speaker 9: Like imagine like my like you know what I mean,
• 1:06:56
  Speaker 9: adupe beach on the other side of a golf course
• 1:06:58
  Speaker 9: and I'm like, oh, they have a beach club. And
• 1:07:01
  Speaker 9: so it's just kind of one of them things where
• 1:07:03
  Speaker 9: like and me and him talk about this stuff all
• 1:07:05
  Speaker 9: the time, where we've been in golf so long, but
• 1:07:07
  Speaker 9: we're still learning places that we ain't ever been an
• 1:07:11
  Speaker 9: exclusive and it's just it's that world of golf when
• 1:07:16
  Speaker 9: you get into it, it's it's it's it's a it's amazing.
• 1:07:20
  Speaker 9: It's a very powerful world. It's a lot of money,
• 1:07:22
  Speaker 9: wealth and decision making that are going on. It's very
• 1:07:25
  Speaker 9: like a quiet society. Nobody's talking about our experiences, Like
• 1:07:31
  Speaker 9: nobody's coming back from the place that we go and
• 1:07:33
  Speaker 9: come to these type of platforms and talk to you
• 1:07:35
  Speaker 9: about those facilities.
• 1:07:36
  Speaker 6: So you put it in your top five been on.
• 1:07:39
  Speaker 9: Yes, it was like that, man, it was it was
• 1:07:42
  Speaker 9: I was blown away, man, like I was. You tell
• 1:07:45
  Speaker 9: you I was blown away. And then you got these
• 1:07:47
  Speaker 9: homes that are like right on the water. It's just
• 1:07:50
  Speaker 9: it's just like, man, and it's it's right there. It's
• 1:07:53
  Speaker 9: for us, like we can have it, you know what
• 1:07:55
  Speaker 9: I mean, Like I'm looking at it like all right,
• 1:07:57
  Speaker 9: well I need to you know, I need to get
• 1:07:59
  Speaker 9: my wait up so I can be out here at
• 1:08:01
  Speaker 9: this beach.
• 1:08:01
  Speaker 6: Club put the plan together.
• 1:08:03
  Speaker 4: So we talk about this a lot, and we try
• 1:08:06
  Speaker 4: to get people interested in golf because we say a
• 1:08:07
  Speaker 4: lot of business deals and a lot of business fold
• 1:08:09
  Speaker 4: happens there. I wander for you, guys, how has that
• 1:08:13
  Speaker 4: been for you? Right, like you're in the world of golf.
• 1:08:15
  Speaker 4: How many business deals of being negotiated for y'all through
• 1:08:19
  Speaker 4: your traveling on the course?
• 1:08:20
  Speaker 3: All of them?
• 1:08:21
  Speaker 7: All?
• 1:08:21
  Speaker 6: Yeah, all everyone, all of them?
• 1:08:24
  Speaker 3: Most of them. Yeah.
• 1:08:25
  Speaker 8: I mean even some of our partnerships. I just got
• 1:08:27
  Speaker 8: hit up today. Couldn't even make it because we're traveling.
• 1:08:30
  Speaker 8: But they're inviting us out to go play golf just
• 1:08:32
  Speaker 8: to you know, talk, you know, where you guys's heads, like,
• 1:08:36
  Speaker 8: what do you guys have coming up next?
• 1:08:38
  Speaker 3: How can we be involved?
• 1:08:40
  Speaker 8: Like, I mean, they're inviting us out to the nicest
• 1:08:42
  Speaker 8: country clubs, trying to honestly sometimes earn our business, you know.
• 1:08:46
  Speaker 3: I mean this is how the game works.
• 1:08:48
  Speaker 8: I mean there are no gatekeepers, there are no people
• 1:08:52
  Speaker 8: that say, I mean, you know you can't talk to
• 1:08:55
  Speaker 8: this person.
• 1:08:55
  Speaker 3: No, you can eventually talk to them. Just stay out
• 1:08:57
  Speaker 3: there on the golf course.
• 1:08:58
  Speaker 8: I mean you'll eventually have that time to where you've
• 1:09:00
  Speaker 8: been wanting that CEO's time five minutes a coffee or
• 1:09:05
  Speaker 8: something like that, but you can actually have five hours
• 1:09:07
  Speaker 8: of their time.
• 1:09:08
  Speaker 3: If you know how to play golf, you'll be good.
• 1:09:10
  Speaker 9: Like Angie says, just keep up with the pace, keep
• 1:09:14
  Speaker 9: up with the PAC's that's right. I mean I was
• 1:09:17
  Speaker 9: recently planning in this event on the next cup where
• 1:09:20
  Speaker 9: I met Tiger woods at and I'm in the cart
• 1:09:23
  Speaker 9: when it was my partner and last same Assizio and
• 1:09:28
  Speaker 9: he is he's like a partner at or runs the
• 1:09:31
  Speaker 9: US for Mazuho Bank. I'm not sure you ever heard
• 1:09:34
  Speaker 9: of Missouo bank, but I hadn't, right, and so I'm
• 1:09:37
  Speaker 9: asking an inquisitive question like, oh, how much is under management?
• 1:09:40
  Speaker 3: You know what I mean?
• 1:09:42
  Speaker 9: He used a number I never even heard anyone use.
• 1:09:45
  Speaker 9: He's out their mouth. He said two trillion dollars. I
• 1:09:48
  Speaker 9: was just like, oh, okay. So I'm sitting on a
• 1:09:50
  Speaker 9: cart with a guy that's like top level at a bank,
• 1:09:54
  Speaker 9: a global bank.
• 1:09:55
  Speaker 3: It's based in Japan called Mazuo.
• 1:09:58
  Speaker 9: And they managed to billion dollars like they lend to
• 1:10:01
  Speaker 9: like eighteen and t like all these big fortune five
• 1:10:04
  Speaker 9: hundred companies like they do the lending to them, and
• 1:10:07
  Speaker 9: so it wasn't like they automatically did our lending, right,
• 1:10:11
  Speaker 9: That's not what I'm trying to say. But that's a
• 1:10:13
  Speaker 9: relationship there, right, that if we do need to or
• 1:10:16
  Speaker 9: if it does make business sense, that you can kind
• 1:10:18
  Speaker 9: of grow and develop. So it's never a thing where
• 1:10:20
  Speaker 9: it's like an instant, Oh, you go to the golf course,
• 1:10:23
  Speaker 9: it's going to immediately mean that you get something, because
• 1:10:25
  Speaker 9: then it becomes like very transactional. But it's like the
• 1:10:29
  Speaker 9: people that you meet, the opportunity, the time you get
• 1:10:32
  Speaker 9: to spend with them, you know, cause I hear you
• 1:10:33
  Speaker 9: talk about all the time. It's relationships. One thing we
• 1:10:36
  Speaker 9: talk about here is it's relationships. So being able to
• 1:10:41
  Speaker 9: again nurture those relationships and getting to spend quality time
• 1:10:47
  Speaker 9: with busy people is golf.
• 1:10:49
  Speaker 3: It's a cheat code.
• 1:10:51
  Speaker 5: So how do you see the future of golf, because
• 1:10:54
  Speaker 5: you know, we have top golf, which has become very popular. Yes,
• 1:10:57
  Speaker 5: we see like a lot of hybrids of different sports
• 1:10:59
  Speaker 5: that's taking place. We just had Rich Climb in here
• 1:11:02
  Speaker 5: and he was talking about lacrosse, like the street ball
• 1:11:05
  Speaker 5: across going. So golf is a sport that it's still
• 1:11:10
  Speaker 5: a time consuming sport, yep. And we live in a
• 1:11:15
  Speaker 5: culture that really appreciates things that's fast paced. So do
• 1:11:19
  Speaker 5: you see like a hybrid faster paced type mini miniature golf?
• 1:11:25
  Speaker 5: Adam Sandler on the type thing happening potentially in the future.
• 1:11:29
  Speaker 5: I mean, like I said, top golf is actually like that.
• 1:11:32
  Speaker 5: It's a billion a driving range like of sorts. But
• 1:11:35
  Speaker 5: do you see a world with extreme golf?
• 1:11:38
  Speaker 3: I don't know, if you get extreme.
• 1:11:39
  Speaker 9: They got this thing coming out top of the year
• 1:11:41
  Speaker 9: called Tomorrow Golf League where it's literally played in an arena,
• 1:11:46
  Speaker 9: so you're gonna hit into a simulator and then when
• 1:11:49
  Speaker 9: you get to a certain yardage, you actually hit a
• 1:11:51
  Speaker 9: real shot.
• 1:11:52
  Speaker 3: And so they built this arena from the ground up.
• 1:11:54
  Speaker 3: You got Tiger Woods. Sounds like yeah, yeah, yeah, yeah, yeah.
• 1:11:58
  Speaker 8: Well but it's so I mean, it's so technology savvy,
• 1:12:02
  Speaker 8: like I heard, yeah, well so yes, but then they
• 1:12:06
  Speaker 8: have it to where the green can change elevations and
• 1:12:10
  Speaker 8: like so under the under the turf, like you have
• 1:12:13
  Speaker 8: this machine that makes it into the shape shifting type
• 1:12:16
  Speaker 8: of place to where it changes into a different hole
• 1:12:20
  Speaker 8: every time you play it.
• 1:12:22
  Speaker 3: You know what I'm saying.
• 1:12:22
  Speaker 8: You just I mean it might only be like I think,
• 1:12:25
  Speaker 8: one hundred and fifty yards, but you're gonna hit your
• 1:12:27
  Speaker 8: first shot the hole might be five hundred yards, gonna
• 1:12:30
  Speaker 8: get your first shot into a actual simulator. Then when
• 1:12:33
  Speaker 8: you get one hundred and fifty yards in, that's when
• 1:12:35
  Speaker 8: you'll hit your real shot. But it changes and makeshifts
• 1:12:39
  Speaker 8: every time when you get down to one hundred and
• 1:12:41
  Speaker 8: fifty yards.
• 1:12:42
  Speaker 3: Yeah, So I mean, it's it's happening now, like you
• 1:12:44
  Speaker 3: got that happening now. And then I think I think
• 1:12:47
  Speaker 3: where it is headed.
• 1:12:48
  Speaker 9: Though, is you're the culture is headed for golf right,
• 1:12:51
  Speaker 9: like and that's clear, and so I think you'll you're
• 1:12:54
  Speaker 9: gonna see. I think one of the biggest things I
• 1:12:57
  Speaker 9: think we'll see too is like the dress code really
• 1:13:00
  Speaker 9: loosening it up over the years, right because like at
• 1:13:02
  Speaker 9: one point in time, like for the PGA Tour, you
• 1:13:06
  Speaker 9: could not wear shorts, like you had to wear pants period, period,
• 1:13:10
  Speaker 9: and you still have to wear pants, I believe in
• 1:13:13
  Speaker 9: the tournament you could just wear shorts during the practice round.
• 1:13:16
  Speaker 3: Now, so it's starting to like really loosen up.
• 1:13:18
  Speaker 9: You're starting to have, you know, folks playing a little
• 1:13:20
  Speaker 9: bit more music now, that sort of thing that's always
• 1:13:23
  Speaker 9: kind of been like a little taboo ish, like don't
• 1:13:25
  Speaker 9: play your music, don't play loud. So it's evolving. I
• 1:13:29
  Speaker 9: think you're gonna need a sport. You need that one
• 1:13:33
  Speaker 9: athlete that just comes in and that's just unapologetic and
• 1:13:36
  Speaker 9: he's just that nice that can really move the needle,
• 1:13:39
  Speaker 9: you know what I mean, because like you gotta understand too,
• 1:13:41
  Speaker 9: man like shout out to Tiger Woods, because he brought
• 1:13:44
  Speaker 9: that level of intensity, Like remember everybody was doing this.
• 1:13:49
  Speaker 3: He was out there like fist pumping like that was
• 1:13:53
  Speaker 3: his mantra.
• 1:13:53
  Speaker 9: And people didn't really like that like that wasn't you know,
• 1:13:58
  Speaker 9: a thing that everyone was just like, oh great, Tiger,
• 1:14:01
  Speaker 9: would you fist pumping and excited and showing emotion. That
• 1:14:05
  Speaker 9: wasn't something that you know, we were ever, I know
• 1:14:08
  Speaker 9: for me specifically, and I think we taught to be
• 1:14:10
  Speaker 9: like you were trained not to be emotional, like you're
• 1:14:14
  Speaker 9: trained to be like very like stoic, like focused. I'm like, like,
• 1:14:18
  Speaker 9: you know, I'm thinking like a ninja type vibe, like
• 1:14:20
  Speaker 9: a zen es, you know what I mean. Tiger was
• 1:14:23
  Speaker 9: someone that really came out there and just poured his
• 1:14:28
  Speaker 9: emotions out and they were you could see that, and
• 1:14:30
  Speaker 9: that's what we could, you know, relate to. You know
• 1:14:32
  Speaker 9: what I mean, We used to people getting upset.
• 1:14:35
  Speaker 3: That's real.
• 1:14:37
  Speaker 4: Well, talk about showing up everywhere you guys were adding
• 1:14:43
  Speaker 4: investments this year.
• 1:14:44
  Speaker 3: Yes, yes, yes, unbelievable.
• 1:14:47
  Speaker 6: I'm interested to hear your takeaway and thank you for
• 1:14:49
  Speaker 6: showing up.
• 1:14:50
  Speaker 3: Thanks for the invite.
• 1:14:51
  Speaker 4: We get to include y'all, especially because it's culture, right.
• 1:14:54
  Speaker 4: It's bigger than business, is bigger than financial. Literacy is
• 1:14:57
  Speaker 4: about culture and y'are definitely a part of it. So
• 1:14:59
  Speaker 4: talk about your experience being part of the historic and
• 1:15:02
  Speaker 4: legendary investments.
• 1:15:04
  Speaker 3: No, I was, man. I mean, first off, thank you guys. Man.
• 1:15:07
  Speaker 8: That was it was definitely dope. That was the biggest
• 1:15:10
  Speaker 8: crowd that I've ever spoken in front of. You know,
• 1:15:13
  Speaker 8: we were on the Fidelity stage with Corey and Sarah
• 1:15:17
  Speaker 8: over there, and I mean we got to tell our
• 1:15:20
  Speaker 8: point of view on what we're doing, and while we're
• 1:15:22
  Speaker 8: doing it, you know, it was it was empowering because
• 1:15:26
  Speaker 8: it was so many of course, so many people in
• 1:15:28
  Speaker 8: the room that looked like us, and just so many
• 1:15:31
  Speaker 8: diverse people that were just looking for honestly, sometimes looking
• 1:15:34
  Speaker 8: for guidance or a different way of thinking about things,
• 1:15:37
  Speaker 8: you know, and just looking for that push, you know,
• 1:15:39
  Speaker 8: So for them to look to us and for us
• 1:15:43
  Speaker 8: to be up on that stage, and I mean, I'm
• 1:15:45
  Speaker 8: honored to give these people, you know, how I got
• 1:15:48
  Speaker 8: to where I am. You know, I'm honored to tell
• 1:15:52
  Speaker 8: them how relationships work and how to be successful and
• 1:15:55
  Speaker 8: to work within a company, work within a conglomerate that
• 1:15:58
  Speaker 8: can push forward and be seen as something.
• 1:16:01
  Speaker 3: That is successful.
• 1:16:03
  Speaker 8: Like it's very hard to do at the end of
• 1:16:05
  Speaker 8: the day, of course, if you guys know, but at
• 1:16:08
  Speaker 8: the end of the day, I mean it was I'm
• 1:16:11
  Speaker 8: glad we got to do it because it showed just
• 1:16:14
  Speaker 8: how connected that we were and pushing this game forward.
• 1:16:17
  Speaker 3: That but at the end of the day that it
• 1:16:20
  Speaker 3: wasn't about us.
• 1:16:21
  Speaker 8: It's about how far can we take people within this
• 1:16:23
  Speaker 8: game of golf and what they can actually use it for.
• 1:16:26
  Speaker 3: So I'm glad, I'm glad we could show that. Yeah, no,
• 1:16:29
  Speaker 3: I agree. It was mind blowing. Man. I walked in
• 1:16:31
  Speaker 3: there and I told you, I mean, you know, y'all
• 1:16:34
  Speaker 3: hear the numbers, right, it's like.
• 1:16:35
  Speaker 9: Twenty thousand, twenty thousand people get your tickets now, and
• 1:16:40
  Speaker 9: literally it might be twenty one thousand.
• 1:16:43
  Speaker 3: Like I walked in that room. I'm like, yo.
• 1:16:46
  Speaker 9: And it's crazy too because in kudos of you man,
• 1:16:50
  Speaker 9: you guys deserve your flowers because the.
• 1:16:52
  Speaker 3: Show you really have created a moment.
• 1:16:55
  Speaker 9: Like we were staying at the club Windom and they
• 1:16:58
  Speaker 9: have a rooftop and it's literally right across from like
• 1:17:01
  Speaker 9: that park, and I could see it's like a sea
• 1:17:03
  Speaker 9: of people like either walking going and I'm just like wow,
• 1:17:08
  Speaker 9: Like y'all really have like created a culturally relevant moment,
• 1:17:14
  Speaker 9: Like people are like, are you going to invest best?
• 1:17:16
  Speaker 3: You got to be at Investvest.
• 1:17:18
  Speaker 9: You gotta be on stage like it's a thing now, right,
• 1:17:21
  Speaker 9: Like you guys are converging all of this and to
• 1:17:24
  Speaker 9: see that to be a part of it, it's been
• 1:17:28
  Speaker 9: unbelievable for us. So I mean we and again you
• 1:17:31
  Speaker 9: guys have to you know, the wherewithal to be like
• 1:17:34
  Speaker 9: not just thinking I was a golf brand. I don't
• 1:17:36
  Speaker 9: know if they can fit out demo or because most
• 1:17:39
  Speaker 9: people may not look at it that way, you know
• 1:17:40
  Speaker 9: what I mean, just off the service east side golf.
• 1:17:42
  Speaker 3: Oh, we're only gonna invite them to golf events, you
• 1:17:45
  Speaker 3: know what I mean.
• 1:17:45
  Speaker 9: But it's like, nah, You're like no, they have a voice,
• 1:17:47
  Speaker 9: they have a perspective, and so we appreciate y'all. But
• 1:17:51
  Speaker 9: I was blown away and you know, kind of sent
• 1:17:53
  Speaker 9: for next year.
• 1:17:56
  Speaker 3: But I've been in now. So what's up for you
• 1:17:59
  Speaker 3: guys the end of this year? Twenty twenty four? What's
• 1:18:02
  Speaker 3: on the vision board? What do you have plans?
• 1:18:04
  Speaker 9: Yeah, now, twenty four is gonna be a very pack year.
• 1:18:07
  Speaker 9: We got I mean it's already kind of booked up,
• 1:18:09
  Speaker 9: which is good, you know what I mean. We're excited
• 1:18:11
  Speaker 9: about that. You know, we have a lot of events
• 1:18:13
  Speaker 9: that we did last year. One of the biggest things
• 1:18:15
  Speaker 9: is going to be our Community Day, so in the
• 1:18:18
  Speaker 9: city of we have four different cities that we'll be
• 1:18:21
  Speaker 9: hitting this year.
• 1:18:21
  Speaker 3: So last year we BEDEA tested in Memphis.
• 1:18:24
  Speaker 9: And the goal beyond around our Community Day is we
• 1:18:27
  Speaker 9: want your first interaction on a golf course to have
• 1:18:31
  Speaker 9: nothing to do with finances. So come out meet the
• 1:18:34
  Speaker 9: founders of east Side Golf. But also you'll get free
• 1:18:38
  Speaker 9: tea times all day for folks to go play. We'll
• 1:18:41
  Speaker 9: have lessons going up there on the driving range, We'll
• 1:18:44
  Speaker 9: have free food, and again you get opportunity to probably
• 1:18:47
  Speaker 9: grab some of the gear, but you get the opportunity
• 1:18:49
  Speaker 9: to meet people, connect and you realize, oh, a bucket
• 1:18:54
  Speaker 9: of balls may only be ten dollars. Oh, they have
• 1:18:57
  Speaker 9: rental sets in there for free that I can rent
• 1:18:59
  Speaker 9: club cubs or rent just one club and if you don't,
• 1:19:02
  Speaker 9: we want to leave rental club.
• 1:19:03
  Speaker 3: So we're going to we have a couple of them,
• 1:19:06
  Speaker 3: the city of Augusta.
• 1:19:07
  Speaker 9: We're going to Jacksonville, We're going back to Memphis, We're
• 1:19:11
  Speaker 9: going to Detroit, and then the biggest one, you know,
• 1:19:14
  Speaker 9: back to the Crib at the A. So we got
• 1:19:16
  Speaker 9: five community days that we're doing. You know what Cali says,
• 1:19:21
  Speaker 9: still you know.
• 1:19:23
  Speaker 6: Yeah, that's still you know that golfing.
• 1:19:28
  Speaker 9: We got the Invitational coming again, and we're really I
• 1:19:32
  Speaker 9: think what I'm most excited about too, is just the
• 1:19:34
  Speaker 9: clothes man, Like the close is gonna be.
• 1:19:37
  Speaker 3: We really the team really, you know, they did it.
• 1:19:40
  Speaker 9: They did an amazing job and stepping that up, and
• 1:19:44
  Speaker 9: we're gonna be you know, fashion shows, New York Fashion Week.
• 1:19:48
  Speaker 9: We're definitely gonna be there strong this year. You know,
• 1:19:51
  Speaker 9: we're still gonna be out in Paris, but the show
• 1:19:53
  Speaker 9: not yet.
• 1:19:55
  Speaker 4: Oh that's just the research man. What you said with
• 1:20:00
  Speaker 4: beta testing, Yeah, yeah, exactly.
• 1:20:05
  Speaker 3: Well, you know we got to stay close to y'all too,
• 1:20:07
  Speaker 3: you know what I mean, we appreciate y'all. We're not
• 1:20:08
  Speaker 3: gonna let this moment.
• 1:20:09
  Speaker 9: I don't know where we are in this interview, but
• 1:20:11
  Speaker 9: you know, last time we saw these guys, you know,
• 1:20:13
  Speaker 9: was on the runway.
• 1:20:15
  Speaker 3: You know what I'm saying.
• 1:20:16
  Speaker 10: They're like, Yo, what's run with the c Yeah, I'm sorry,
• 1:20:21
  Speaker 10: I'm sorry.
• 1:20:21
  Speaker 3: It was the clear port, you know, knocked out.
• 1:20:24
  Speaker 9: I felt like yo, everybody was talking and everybody we
• 1:20:28
  Speaker 9: landed I'm like, man, Yeah.
• 1:20:33
  Speaker 5: Shout out the Culture Leadership Fund, shout out to the
• 1:20:36
  Speaker 5: coach and leadership. That was a good way to travel, man. Yeah,
• 1:20:40
  Speaker 5: we gotta get this EYO invitation off the ground too.
• 1:20:43
  Speaker 3: Yes, let's do it. Yeah, I already know we got you. Yes, dot.
• 1:20:51
  Speaker 5: Well, gentlemen, always a pleasure. Other people know when when
• 1:20:55
  Speaker 5: where they can follow you guys. Instagram, website, all that,
• 1:20:58
  Speaker 5: all that good stuff.
• 1:20:59
  Speaker 8: Yeah, follow us on east Side Golf on Instagram, on
• 1:21:02
  Speaker 8: Twitter at east Side Golf. Also we have an app
• 1:21:05
  Speaker 8: at east Side Golf and our website is eastside goolf
• 1:21:09
  Speaker 8: dot com.
• 1:21:09
  Speaker 3: So yeah, go download that app, you know what I mean.
• 1:21:12
  Speaker 9: It was actually trending at one point it was Soil
• 1:21:15
  Speaker 9: on the app then sixty nine, number sixty nine on
• 1:21:20
  Speaker 9: the top apps in the shopping category.
• 1:21:22
  Speaker 3: Yeah, and that's sound I mean yeah.
• 1:21:24
  Speaker 9: I mean you guys, brands like Czara, Nike, all of
• 1:21:27
  Speaker 9: them on there, so it was special.
• 1:21:29
  Speaker 3: Not those are things that excite us, you know what
• 1:21:32
  Speaker 3: I mean.
• 1:21:32
  Speaker 9: That's like, man, like, you know, to compete in that
• 1:21:35
  Speaker 9: space with those, you know, those major brands. But yeah,
• 1:21:37
  Speaker 9: please go download that app, stay up on everything, all
• 1:21:40
  Speaker 9: of our latest drops, all of our latest pieces.
• 1:21:42
  Speaker 3: A lot more coming, yeah, soure man.
• 1:21:44
  Speaker 5: So one last question is DIVERSI are you are you
• 1:21:47
  Speaker 5: looking to diversify the apparel like I could see you
• 1:21:52
  Speaker 5: guys doing like, you know, like a Jeff Hamilton leathern
• 1:21:55
  Speaker 5: jacket something like that with the east Side golf or
• 1:21:57
  Speaker 5: something like some iconic like I had to give more
• 1:22:00
  Speaker 5: collection or something like you. I'm playing around like that
• 1:22:03
  Speaker 5: because right now it's been pretty consistent right with the logo.
• 1:22:07
  Speaker 5: You have some other things Cardigan, I like the varsity jacket.
• 1:22:10
  Speaker 5: Are you going to start playing around with the hepe
• 1:22:13
  Speaker 5: beats culture and getting a little yeah, see, no.
• 1:22:16
  Speaker 3: For sure, we got we got for Diaman is what he's.
• 1:22:21
  Speaker 6: That was yell in Bodega. But we can take out
• 1:22:22
  Speaker 6: to the ribbo.
• 1:22:23
  Speaker 3: Yeah, I'm gonna sit over here there. No.
• 1:22:31
  Speaker 8: So at the end of the day, we have a
• 1:22:33
  Speaker 8: couple of collaborations that's big coming out next year that's
• 1:22:37
  Speaker 8: gonna really shake where golf has never been, you know,
• 1:22:40
  Speaker 8: and even showing how it's to be worn on the
• 1:22:43
  Speaker 8: golf course.
• 1:22:44
  Speaker 3: But then you know, see that the y'all and show
• 1:22:46
  Speaker 3: y'all how to wear it outside of the golf course.
• 1:22:49
  Speaker 8: So I mean, but definitely some pieces that that are
• 1:22:53
  Speaker 8: definitely hype be it hype hype beast ish, you know
• 1:22:57
  Speaker 8: what I'm saying, That speak to cultures, to guys and
• 1:23:01
  Speaker 8: women that are into sneakers, but then also love the
• 1:23:04
  Speaker 8: game of golf. But here's the intersection, you know, we
• 1:23:07
  Speaker 8: finally can we finally have the intersection, and I feel
• 1:23:10
  Speaker 8: like it's at east Side Golf and it's going to
• 1:23:14
  Speaker 8: show through these collaborations. You never know what type of
• 1:23:16
  Speaker 8: jerseys you might see that have east Side Golf on them.
• 1:23:20
  Speaker 8: It might be hockey, baseball, basketball, football, You never know
• 1:23:25
  Speaker 8: next year.
• 1:23:25
  Speaker 3: So we just got to just gotta stay tuned for yeah.
• 1:23:28
  Speaker 3: And then also, I mean, we in Japan.
• 1:23:30
  Speaker 9: That's a big global market for us, and you got
• 1:23:33
  Speaker 9: a store over there and it's booming, it's doing really well.
• 1:23:36
  Speaker 9: We actually can take the name. But we're going out
• 1:23:39
  Speaker 9: to Hong Kong, Yeah, for an event. I'm so excited
• 1:23:42
  Speaker 9: about that. And that's the other thing, you know what
• 1:23:43
  Speaker 9: I mean, just taking a brand global, right, And so
• 1:23:46
  Speaker 9: sometimes again we can't go as fast as we want
• 1:23:49
  Speaker 9: because the demand is so high. We want to be
• 1:23:51
  Speaker 9: able to service that demand at the right time and
• 1:23:54
  Speaker 9: so super excited about just building a global brand. Just
• 1:23:57
  Speaker 9: so you guys are I mean y'all traveling to Africa
• 1:24:00
  Speaker 9: and you know London.
• 1:24:01
  Speaker 3: You just trying to keep up. Yeah, basically that's all
• 1:24:05
  Speaker 3: I'm getting that man trying.
• 1:24:06
  Speaker 4: To Can we salute you as as two black men,
• 1:24:10
  Speaker 4: three black men in aerial lesion and all our staff
• 1:24:13
  Speaker 4: to see black men leading together, right, because you're not
• 1:24:17
  Speaker 4: doing this as a solo mission and solo mission, you're
• 1:24:19
  Speaker 4: actually working together. And it's something that I kind of
• 1:24:22
  Speaker 4: emphasize when people look at us, right, they forget.
• 1:24:24
  Speaker 6: That that he's an individual.
• 1:24:25
  Speaker 4: I'm individual, and we yeah, we together all the time, right,
• 1:24:30
  Speaker 4: but we have a common mission and a common vision.
• 1:24:32
  Speaker 4: So to see y'all doing it, we salute y'all and
• 1:24:34
  Speaker 4: appluge y'all, and we'll continue not only to support, but
• 1:24:38
  Speaker 4: you know, encourage y'all and make sure that you know
• 1:24:42
  Speaker 4: we're wrapping the brand like it's a Yeah.
• 1:24:44
  Speaker 3: No, I appreciate it.
• 1:24:44
  Speaker 9: You had said you got to say that caption one
• 1:24:47
  Speaker 9: more time because it is hitting off what you said.
• 1:24:49
  Speaker 9: It was something like if y'all could work it out
• 1:24:51
  Speaker 9: when y'all had nothing, you know what I mean?
• 1:24:53
  Speaker 3: Yeah, for sure.
• 1:24:54
  Speaker 5: Then there's no reason why you should break up when
• 1:24:55
  Speaker 5: you have everything. That's a fact. Facts, that's the fact.
• 1:24:59
  Speaker 3: So team makes the dream work is keep the band together.
• 1:25:04
  Speaker 5: That's like every time I see Jimmy shout to Jim Jones,
• 1:25:08
  Speaker 5: but every time I see Jim say the same thing,
• 1:25:11
  Speaker 5: like you make sure you stay together. You know, you
• 1:25:12
  Speaker 5: learn from other people's mistakes. And I'm sure that you
• 1:25:14
  Speaker 5: know that. Dip said that's that's one of my favorite
• 1:25:16
  Speaker 5: bibs of all time. So it's like, you know, I
• 1:25:18
  Speaker 5: don't know exactly what he means by that, but I'm
• 1:25:20
  Speaker 5: assuming you know, no, it would be better if they
• 1:25:23
  Speaker 5: would have still together. Ye, Like you know what I'm saying.
• 1:25:25
  Speaker 5: It's like ego, pride, different things that different. But it's
• 1:25:29
  Speaker 5: like looking back on it, how you feel in the moment,
• 1:25:32
  Speaker 5: it's not always how you're going to feel later on.
• 1:25:34
  Speaker 5: It's like a relationship. You might say things like damn,
• 1:25:36
  Speaker 5: I didn't really it wasn't that serious. Yeah yeah, yeah,
• 1:25:40
  Speaker 5: like I ain't mean it in my marriage over right, right,
• 1:25:44
  Speaker 5: always keep the band together, man together, and that's important
• 1:25:48
  Speaker 5: doing that.
• 1:25:49
  Speaker 9: And we again we look up to y'all, right, like
• 1:25:51
  Speaker 9: y'all are an example of keeping the band together, and
• 1:25:54
  Speaker 9: you know what I mean, we want to continue to
• 1:25:56
  Speaker 9: be that example.
• 1:25:56
  Speaker 5: But so what's your because people asks us that all
• 1:25:58
  Speaker 5: the time, like how do y'all deal with challenges? How
• 1:26:00
  Speaker 5: do I deal with disagreements? How do you deal with issues?
• 1:26:03
  Speaker 5: Like how do y'all deal with issues? To make sure
• 1:26:06
  Speaker 5: that you know it's still a united front? Yeah, I mean,
• 1:26:09
  Speaker 5: at the end of the day, we trust each other.
• 1:26:11
  Speaker 8: So if there's a question of something where we have
• 1:26:15
  Speaker 8: two different visions or two different ways of looking at it,
• 1:26:17
  Speaker 8: two different answers totally different, will come will come together
• 1:26:21
  Speaker 8: and we'll talk about it. But whoever's the most passionate
• 1:26:25
  Speaker 8: it has the best reason for that question. I mean,
• 1:26:29
  Speaker 8: that's usually the route that we have, that tie breaking system.
• 1:26:33
  Speaker 8: Not really passion, right, passion.
• 1:26:37
  Speaker 9: I think the passion is the time brokah.
• 1:26:41
  Speaker 8: Because it's not about being right at the end of
• 1:26:43
  Speaker 8: the day. At the end of the day, for me,
• 1:26:46
  Speaker 8: if he's right, literally, if he's right one hundred percent
• 1:26:50
  Speaker 8: of the time, then I've done my jobs as choosing
• 1:26:54
  Speaker 8: the right partner, you know what I'm saying, That makes
• 1:26:56
  Speaker 8: my job easier. I mean, it's not about being right.
• 1:26:59
  Speaker 8: It's about doing the right thing for our business and
• 1:27:01
  Speaker 8: doing the right thing for culture and golf.
• 1:27:03
  Speaker 9: So and I think, as we say, you got to
• 1:27:05
  Speaker 9: work on the friendship too, right, because we're friends. So
• 1:27:07
  Speaker 9: it's like setting east and we'll be talking. We'll be like, yo,
• 1:27:12
  Speaker 9: I'm not talking to you as eastside Golf. I'm talking
• 1:27:14
  Speaker 9: to you as oh, or I'm talking to you as earl.
• 1:27:16
  Speaker 9: I'm talking to you as your friend. Like what's going on, man,
• 1:27:19
  Speaker 9: how you doing? How's your family?
• 1:27:20
  Speaker 3: Like?
• 1:27:21
  Speaker 9: Cause it can get crazy and all you do is
• 1:27:23
  Speaker 9: talk about the work and talk about the business.
• 1:27:25
  Speaker 3: And it's like that's what attracted us to each other,
• 1:27:27
  Speaker 3: not the work, not the business.
• 1:27:28
  Speaker 9: This is my brother, like I remember supporting him. He
• 1:27:31
  Speaker 9: supported me before all of this stuff. So it's like
• 1:27:33
  Speaker 9: to your point, now that we have everything, we don't
• 1:27:35
  Speaker 9: want to lose that, but it is something that you
• 1:27:38
  Speaker 9: do have to work on it. And I would say,
• 1:27:40
  Speaker 9: for me, this is my personality, Like I had to
• 1:27:43
  Speaker 9: learn to express myself, like tell them you.
• 1:27:46
  Speaker 3: Know what I'm saying. And it could come middle of
• 1:27:48
  Speaker 3: the night, middle of the morning.
• 1:27:49
  Speaker 9: Sometimes you sleep on it, whatever it may be, and
• 1:27:50
  Speaker 9: I'll just be like, yo, oh, I got to holler
• 1:27:52
  Speaker 9: at you, I need ten minutes. And then oftentimes I
• 1:27:55
  Speaker 9: learned FaceTime is the best time to do it too,
• 1:27:58
  Speaker 9: because text messages you kind of put your you add
• 1:28:00
  Speaker 9: your tone to it.
• 1:28:01
  Speaker 3: Somebody can saying you like where you at, and you
• 1:28:03
  Speaker 3: can be like you can read it like where the
• 1:28:05
  Speaker 3: hell you at? And it's like, bro, I'm lost, I'm
• 1:28:07
  Speaker 3: looking for you. Translation right, it's not that So I'm like,
• 1:28:12
  Speaker 3: I don't need to send it in text. The tone
• 1:28:15
  Speaker 3: at least you do FaceTime.
• 1:28:16
  Speaker 9: It's like you're giving that person an undivided attention and
• 1:28:20
  Speaker 9: you can kind of just get it off your chest.
• 1:28:22
  Speaker 9: And I feel like, also for us, like we let
• 1:28:25
  Speaker 9: the guard down when you tell him like, yo, something
• 1:28:27
  Speaker 9: bothered me. Like even at CLF he says somebody like, yo, bro,
• 1:28:30
  Speaker 9: I need to hogh at.
• 1:28:31
  Speaker 3: You like just bothering me.
• 1:28:32
  Speaker 9: And I'm like, all right, like dope, I appreciate you
• 1:28:36
  Speaker 9: telling me what bothered you, because you're a human. If
• 1:28:39
  Speaker 9: something bothered me, he was like yo, I'm like yo,
• 1:28:41
  Speaker 9: I don't like this. Or and we had one incident
• 1:28:44
  Speaker 9: one time he was like on the zoom call. This
• 1:28:46
  Speaker 9: had to be three years three and a half year,
• 1:28:49
  Speaker 9: and we was like not on the same page, and
• 1:28:51
  Speaker 9: we start like, yes, we ain't that what they say
• 1:28:59
  Speaker 9: we got The thing was we got off the phone,
• 1:29:01
  Speaker 9: was like, bro, we can never do that again. It
• 1:29:04
  Speaker 9: looked terrible. You haven't done of it since we just
• 1:29:08
  Speaker 9: united in front but on the page. But yeah, it
• 1:29:11
  Speaker 9: is work. It is work because we both get busier, right,
• 1:29:14
  Speaker 9: Like he's got more things going on. I got more
• 1:29:16
  Speaker 9: things going on. But at the end of the day,
• 1:29:19
  Speaker 9: it is us coming together. Like we take that time
• 1:29:22
  Speaker 9: and be like, yo, I gotta higher at you.
• 1:29:24
  Speaker 3: What's up?
• 1:29:24
  Speaker 6: What's going on? That?
• 1:29:26
  Speaker 3: That's the story.
• 1:29:27
  Speaker 4: That's it right there, Like when people ask us that,
• 1:29:29
  Speaker 4: that's it, Like there's gonna be conversations that we're gonna
• 1:29:31
  Speaker 4: have that the world won't be privy to exactly.
• 1:29:34
  Speaker 3: It's important. I think that's very important.
• 1:29:36
  Speaker 5: People don't know how to deal with each other in
• 1:29:37
  Speaker 5: business because yeah, you know, once again you see a
• 1:29:39
  Speaker 5: lot of people that break up.
• 1:29:41
  Speaker 9: Yeah, and I think too, to your point, it's like
• 1:29:44
  Speaker 9: letting other people get in your ear about like, can't
• 1:29:46
  Speaker 9: nobody tell me about him? We had this one incident
• 1:29:49
  Speaker 9: literally and then I'll swear it's my last thing.
• 1:29:52
  Speaker 6: You got to say that point again, say that first point.
• 1:29:54
  Speaker 3: Nobody ain't nobody tell me about him, something about him?
• 1:29:57
  Speaker 6: But I say all the time, right, how you gonna
• 1:29:59
  Speaker 6: tell me?
• 1:30:00
  Speaker 3: That's my man?
• 1:30:01
  Speaker 9: Like I know him, you know what I'm saying. So
• 1:30:03
  Speaker 9: one time I was talking to somebody about something. This
• 1:30:07
  Speaker 9: person went to him and said in misinterpret what I said.
• 1:30:12
  Speaker 9: The good thing is he comes directly to me and
• 1:30:14
  Speaker 9: was like, Yo, did you say such and such. I'm like, nah,
• 1:30:17
  Speaker 9: I'm like, but we're all still in the room. Let's
• 1:30:20
  Speaker 9: all get together. And I looked at him right in
• 1:30:22
  Speaker 9: the eyes and I said, tell me word for word
• 1:30:24
  Speaker 9: what I said to you, up and again and we
• 1:30:28
  Speaker 9: said that too. It's like, that's why in the sense
• 1:30:31
  Speaker 9: the band get broken up, where if he internalized it,
• 1:30:34
  Speaker 9: because he's just only going off the information that he has.
• 1:30:36
  Speaker 9: It's not he's beefing with me. He just going off
• 1:30:39
  Speaker 9: what somebody told him. But he was like, nah, I'm
• 1:30:42
  Speaker 9: gonna go to Earl.
• 1:30:43
  Speaker 3: This bothers me. He was just coming to me like
• 1:30:44
  Speaker 3: this bothers me. Why would you say that. I'm like,
• 1:30:47
  Speaker 3: that's not what I said. And then when we had
• 1:30:49
  Speaker 3: the conversation, it was just like but.
• 1:30:51
  Speaker 9: Again it was a constant reminder of like there are
• 1:30:54
  Speaker 9: conversations that him and I will have that nobody even knows,
• 1:30:58
  Speaker 9: even within the end, even with our business, like our company,
• 1:31:02
  Speaker 9: people don't know. Like you're talking to him, it's like
• 1:31:04
  Speaker 9: talking to me and vice versa, like he know what's
• 1:31:06
  Speaker 9: going on. I know what's going on.
• 1:31:07
  Speaker 4: And it's always it was like that before there was
• 1:31:10
  Speaker 4: at East Side. Go you know what I'm saying, Like
• 1:31:12
  Speaker 4: that's the part that people forget.
• 1:31:13
  Speaker 3: You know what I mean? Hundred won the national championship together.
• 1:31:17
  Speaker 6: You gotta put that in there. I want. I wanted
• 1:31:20
  Speaker 6: to because you're from Delaware. Man, Yes, I am a
• 1:31:23
  Speaker 6: more house.
• 1:31:24
  Speaker 3: Oh yeah, shout out to your guy too. I talked
• 1:31:27
  Speaker 3: to him. He's running for congress. Yeah, you actually, I
• 1:31:32
  Speaker 3: gotta I gotta text him. Yeah. You know how you
• 1:31:34
  Speaker 3: get to tech somebody? You see it. I'm a respond
• 1:31:36
  Speaker 3: you know he's for Congress. Yes, he's running for congress.
• 1:31:38
  Speaker 6: Now state never looking like damn, how we get? How
• 1:31:42
  Speaker 6: we get?
• 1:31:42
  Speaker 9: Oh Man, shout out to Dell State. I'm real, I'm real,
• 1:31:45
  Speaker 9: real close to the president. He's doing a great job
• 1:31:47
  Speaker 9: over there. Doctor Tony Allen, you know Delaware is my home.
• 1:31:50
  Speaker 9: I love Delaware. I always try to get back as
• 1:31:52
  Speaker 9: much as I can. Now that I got that bends,
• 1:31:54
  Speaker 9: you know, I can get down there a little bit,
• 1:31:56
  Speaker 9: you know. I don't got to take the.
• 1:32:01
  Speaker 6: Passag Yeah, yeah, yeah, please get that.
• 1:32:04
  Speaker 3: He a little faster, you know, but no, it's crazy.
• 1:32:08
  Speaker 9: I mean, he always be, you know, reminding me that
• 1:32:10
  Speaker 9: I'm from Delaware, even Delaware, no idea you would be
• 1:32:14
  Speaker 9: here crazy.
• 1:32:15
  Speaker 6: Shout out to the hornets.
• 1:32:16
  Speaker 3: Yeah, HBCU man. Yes, all right, thank you guys for
• 1:32:23
  Speaker 3: rocking with us. We'll see you next week. Peace. Peace,
• 1:32:26
  Speaker 3: see appreciate ya.
• 1:32:27
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 1:32:31
  Speaker 1: in Massachusetts. An MS thirteen gang member from El Salvador
• 1:32:35
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
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  Speaker 1: filming and selling child pornography in Michigan. These are just
• 1:32:43
  Speaker 1: some of the heinous migrant criminals caught because of President
• 1:32:47
  Speaker 1: Donald J. Trump's leadership. I'm Christine Noman, the United States
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  Speaker 1: Secretary of Homeland Security. Under President Trump, Attempted illegal border
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  Speaker 1: crossings are at the lowest levels ever recorded, and over
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  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
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  Speaker 1: are here illegally, your next you will be fine nearly
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  Speaker 1: one thousand dollars a day. Imprisoned and deported, you will
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  Speaker 1: never return. But if you register using our CBP home
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  Speaker 1: app and leave now, you could be allowed to return legally.
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  Speaker 1: Do what's right. Leave now. Under President Trump America's laws,
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  Speaker 1: border and families.
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  Speaker 3: Will be protected.
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  Speaker 2: Sponsored by the United States Department of Homeland Security,