RampUp 2026: Three Signals About Where AI in Advertising Is Really Heading

The Yield Doctor with James Deaker · Mar 6, 2026 · 5m · transcript

I recently attended RampUp 2026, LiveRamp’s annual conference, where AI dominated almost every session and conversation.

But what struck me most wasn’t the technology itself — it was how early the industry still is in figuring out how AI will actually be implemented in digital advertising.

In this video I share three takeaways from the conference:

AI in advertising still lacks standards.

Many of the protocols that will enable AI agents to operate in advertising markets are still being developed or competing with each other. As with past infrastructure waves, standards may ultimately determine…