Latest / The Chris and Mike Show / #96 - Mark Jeffrey - A Lifetime in Radio, Podcasting, & Multi-Media

Transcript

#96 - Mark Jeffrey - A Lifetime in Radio, Podcasting, & Multi-Media · The Chris and Mike Show

• 0:00
  So this is Mike and I show and today we have a world
• 0:39
  famous like legendary radio icon iheart local Arizona media like
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  the guy has just this long listed resume of just
• 0:49
  outstanding awesomeness if none other than the legendary Mr.
• 0:53
  Mark Jeffrey welcome. Mark.
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  Thanks, Mike. Thanks, Chris.
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  And I'm happy to be here. So we're happy to have you,
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  Mike. So for those of you don't know,
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  my my, I spent some time on iheart and that's How I Met
• 1:08
  Mark. So the cool thing about my show,
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  every time I'd have guests on, then we'd we'd kind of tore the
• 1:12
  facility with Steve Giannini, who is kind of helping me
• 1:14
  facilitate my radio stint. And the first tour I ever did, I
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  ran into Mark. And Mark was such a super nice
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  guy. He kind of took over the tour
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  and was engaging, was funny. People just shammered about him
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  throughout the rest of the day when we were doing the show off
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  and on air. And then he and I kind of became
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  friends. And you know, by the grace of
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  God, Mark chose me to help him buy his house, which is really
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  cool because this house, the way I look at Mark is he has like so
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  many people tammering for him and, and talking to him and
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  running into him, so many Realtors in and out of the
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  building and lenders and out of the building.
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  And it shows me. So it was very humbling.
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  So we've had a relationship, a really good friendship ever
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  since. And, and so I was, I kept
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  bugging like, dude, we need to get you on the show, man.
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  Absolutely happy to do or he is happy to do it.
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  I'll finish off that story real quick.
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  So I lived in my old house for about 30 years.
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  We're talking 2017. I'm sitting there with my wife,
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  this is in North Phoenix and came across the listing for a
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  basement home. I'm in a band, been in several
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  bands and annoyed my neighbors constantly.
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  And, and, and my wife, my wife plays drums and guitar.
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  I play keys and stuff. And, and so we have a lot of
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  people. We have a hair metal band or
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  I've been in those overtime. We could be loud and obnoxious
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  to our neighbors. So our goal was, hey, if a if a
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  basement home opens up. Anyway, one day just happened to
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  stumble on when I'm looking at this and I thought I wasn't even
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  in the market for a house. And I thought, shoot, what do I
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  do? Hey, so I called up Chris.
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  I owe Chris. There's this house up the
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  street. Well, I I'm interested in what
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  do I do? And he goes, what's the address?
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  I'll call you back. Call me back.
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  He goes, you want to go look at it?
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  I go, yeah, we went and looked at it and and I said, OK, we
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  want it. What do we do?
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  And it's like, OK, so he set us up and then we went home and I
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  thought, oh, shoot, I got to pack up my old house.
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  But anyway, it's because of Chris.
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  And it all happened so quickly because he was responsive.
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  He took care of us. I didn't know about loan.
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  I didn't know anything because I'd never looked for a house for
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  30 years. And Chris, you were the guy who
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  set me up with a bunch of folks, yourself included, to help get
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  it all done in a short period of time.
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  So I owe you for that one. It's the house I'm in now.
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  I'm in my basement office. I got a studio right behind me
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  on the other side of this wall. Big ass studio.
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  We're bringing musicians and we don't.
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  I know the neighbors as much anymore because we're below
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  ground. They can hear us.
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  You just you just they just feel the vibration of the base.
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  That's right, I know there's a party in Mark's house.
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  Which is awesome. So as as, as, as I mentioned to
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  you before the show, we're just going to we're just going to,
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  you know, talk about whatever the hell we're going to talk
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  about. Mike, I know you and I have
• 3:48
  talked about how Mark on the show.
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  Is there anything you want to start off with him with having
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  this human on with us? So just to give people an idea
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  what your background is, you know, where did you start out
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  at, How'd you get into radio and where have you gone on and what
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  are you doing now, I guess. Is piece of cake.
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  I can give you my demo Short Strokes.
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  I was born in the 60s. My dad at the time was a Top 40
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  DJ. My dad used to talk like this in
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  the 1960s when he was on WPRO, Providence, RI.
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  So I was born into that lifestyle.
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  We moved around a lot. Dad was what you would call a
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  Top 40 jock, moved all over the kind of the the East Coast, the
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  most of the original 13 colonies.
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  And then dad ended up here. My dad, Jim Jeffrey is the
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  sports guy on Channel 3. Up until about 1987 when I got
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  out of high school, I was bumming around with friends back
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  east. Parents are divorced, Dad's out
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  here. I had long hair.
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  I was smoking weed, doing all kinds of stuff I shouldn't do
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  and and I thought I'm out of high school and I want to do
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  something else, but it's really difficult to change your life
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  when you're in those kind of circumstances.
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  So I thought, you know what, I'm moving to a new city, reinvent
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  myself. Dad said, you know, we talked
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  about getting into radio. He first tried to talk me out of
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  it or he was he go. Are you sure?
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  So I I went into it. So 1982 started working for Cool
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  FM as a Weekender, mostly because I could do an
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  impersonation of my dad when I was 19 years old.
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  So they hired me to do oldies even though I was just a kid.
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  About a year later traffic job came up.
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  My mother's side of the family are cops and firefighters, so I
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  knew police scanners. My dad had small planes, so I
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  knew how to fly small planes a little bit and learn more.
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  And so the traffic job came up and then for the next 40 years I
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  was airborne traffic guy. I ended up on all the I heart
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  stations. KFYKEZKNIX KISS FM mix 96.9 KOY
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  that's. What I wanted you to get to
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  because, ladies and gentlemen, this is the voice I remember
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  from living in Arizona from 1993 until 2009 as my traffic guy
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  tell to tell me where not to go. Yeah, no, I tell you where to go
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  without using any swear words. But one of the reasons I wanted
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  to work in what they did for a living with traffic is we'll
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  give you some inclination. People listening go.
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  Why the hell does this guy talk so fast?
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  It's because I was trained to. I had 30 seconds.
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  I had a guy like Mike going, hey, it's 62°.
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  We've got, you know, Steppenwolf coming up.
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  Mark, what's going on in the streets?
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  And I had like 25 or 30 seconds. I had to squeeze all the stuff
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  in. So I have a habit that I haven't
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  lost yet about. I have a tendency to talk a
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  little bit fast, but I did my 40 years with I Heart.
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  The last 20 years I was running nine.
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  I was on the air every day. But when I got off the air at 9,
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  I was operations manager for the region, western region, for I
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  Heart Media. So my job was to provide news,
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  traffic, weather, sports people, about 80 of my people to 9
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  different cities around the region, Phoenix, Tucson,
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  Albuquerque, Denver, Salt Lake City, OK.
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  And I put those people on different shows depending on
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  what the stations needed and wrap that up the end of 2022
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  because, you know, it's like, all right, I, I passed 60 and I
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  was thinking, well, what do I want to do now?
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  So I kind of cashed in all that I was in a position to do so,
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  and shortly after that I got together with a local legend,
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  Dave Pratt, who is mornings on KUPD, a rock radio.
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  The mayor? Yeah.
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  The Red Rocker. So Dave and I started chatting
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  and he's got a star Worldwide studios in Scottsdale, He said,
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  Mark, my marketing agency blowing up.
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  I have less time at the studios. You know how microphones work.
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  You spent your life behind it. How about you kind of take over
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  and help some of the podcasters that are here do some
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  consulting? I was like, cool, but I set my
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  own hours. We set some parameters because
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  it's like I didn't want a job, but I like helping people.
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  I love talking to people about what their dream is, how to make
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  the, you know, how to, how to queue up their communication
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  skills, that sort of thing. So for the last year plus I've
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  been working at * worldwide studios consulting podcasters
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  from we've done about 50,000 podcast episodes out of that
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  studio and I'm having a blast doing that.
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  So it kind of brings you up to speed on SO.
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  You're basically been going non-stop in radio since you were
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  19 years old. Before that, Mike, because
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  here's a funny story. So let's go back.
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  I'll just, I'll just tell you because whenever I was born in
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  1962, at the time, my dad was the nighttime DJ on WPRO
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  Providence, RI. This was 62.
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  So they were playing hits of the time, Elvis and, and, you know,
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  Ricky Nelson and all that. Yeah, yeah.
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  Beatles weren't quite breaking yet.
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  So my mom, who was a nurse, calls my dad at the studio and
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  says, hey, Jim, I'm going to the hospital.
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  The baby's coming. That's that'd be me.
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  My dad leaves his radio show goes to where I was born.
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  And in the maternity ward, he goes, hey, ladies, he did a call
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  in on his own show and announced my birth.
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  And in the background on the phone, you could hear me crying.
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  So literally, dude, I was about an hour old when I first made
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  noise. And then once I hit three years
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  old, I would be on my dad's radio shows 456 times a year
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  where you'd have me come in on agreed as weather or do a
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  sportsline or something like that.
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  So I never really had a fear of microphones or anything.
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  And so I just continued to do that.
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  And then that's how I ended up doing so in radio.
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  I started when I was literally an hour old.
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  So that was kind of polar opposite.
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  I've kind of learned to be halfway comfortable just through
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  this guy. Well, I was always behind the
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  scenes. I ran sound, I played guitar,
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  you know, I wrote songs with this guy.
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  It was always a one-on-one or at best, or at worst a three or
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  four on one, you know? Yeah, and see what your dad did
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  with you, Mark. I've I did with Little Man.
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  So when I was running Good News Arizona, the little, the little
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  caveat at the end of every episode, there was something
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  that Little Man was doing. So whether he was, you know,
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  like chasing the dogs or walking around the backyard or staring
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  at the sky, he was, he was a little Easter egg at the end of
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  every single episode. So people watched the, the, the
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  show and then they let the credits roll, which the credits
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  roll Always funny if people paid attention to that because they
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  were, you know, my sense of humor was injected in the, in
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  the comments in the, in the credits as well.
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  But then there's a little man at the end of it just wrapping
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  everything up. So he kind of is like that, like
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  he doesn't have a fear of a microphone.
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  And even though he wasn't like miked up, he still I was always
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  doing something with him, you know.
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  So Skylar's wedding, he he got the microphone out and and shit,
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  you not said the pledge allegiance to the crowd and then
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  sang a song about dinosaurs and was like singling, you know,
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  like it's a move. I'm like, yeah, Mike's starting.
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  I'm like, there you go. That's it.
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  You start him and I was like, damn, he's got some moves.
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  Right. You start him young and that's
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  it. He'll a, he'll have those
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  memories like I do with my dad. BI was from that point forward,
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  I was never really afraid of microphones, or at least I
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  wasn't afraid of gosh, what will people think?
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  Am I looking silly? I never cared.
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  That's the biggest thing, right? Everybody is so self-conscious
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  when they step in front of a microphone or camera.
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  They don't realize you're just having a conversation.
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  That's it. And you just, whoever you're
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  talking to just happens to be this phallic symbol in front of
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  you, but you're still just talking.
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  And that's how you kind of calm me down was you said it's just
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  me and you, man, just like we're sitting Outback after practice
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  bullshitting or whatever, you know, think of it that way.
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  Don't worry about anybody that's listening.
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  It's just me and you. And from that point forward,
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  that made sense. Yeah.
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  Let me ask you one question. Since you have been on both
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  sides of the fence, from a radio station which is clearly owned
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  by corporate America and you have to follow their rules, to
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  podcasting, what? Why would you say that
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  podcasting took off at the level it did so quickly?
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  Well, I think it's because it gives individuals a voice.
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  You don't have to do the corporate ladder or find a slot
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  to get in the radio. I did a lot of.
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  I probably hired two different people to be on radio stations
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  around the region. And when they would come into my
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  office, I'd go, OK, what are your visions?
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  Where, where do you want to be in three, five years?
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  Because right now I don't care. You'll do whatever I tell you to
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  do. And if I tell you to be on some
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  little podunk station in El Paso doing overnight news, that's
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  what you're going to do. You're going to like it.
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  Do the best you can. So what podcasting is done is is
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  giving people a chance to kind of jump start that.
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  The thing I think that gives podcast a tremendous advantage
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  is you could do niche marketing. When I was on Beth and Friends
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  in the Morning, at times we had a quarter of a million listeners
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  out listening at one time, like live.
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  OK, yeah, yeah. And so, but it would it appealed
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  to a broad audience, but you're not really sure what that
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  audience is there for. Is it because Beth is kind of
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  funny? Is it because they play the
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  latest Taylor Swift? Is it because we do these jokes?
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  She would do her wine pics of the week.
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  There'd be different segments. Maybe they just said it and
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  forget it. It's a comfortable station when
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  you do a podcast. I think what appealed to people
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  is they can get real nichy about what they want to listen to.
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  You know, it might only have, you know, 3005 thousand
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  listeners to a particular podcast, but you can really
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  drill in deep and you don't have to worry about, oh, shoot, I'm
• 12:52
  losing listeners. Once the listeners connect with
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  you and your message, then, you know, the real community starts.
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  So I think the podcasting has the advantage of community where
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  you can really get to know your listeners instead of
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  broadcasting. And then if I said an off color
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  joke and I said, Manny, I'll give you an example.
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  One time I said in while he's in my plane, I was doing traffic
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  report to the construction zone. I said that's a real pain in the
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  asphalt. OK, thank you.
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  Thank you. You guys got it.
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  Well, I got called into the office because a couple of
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  ladies, couple of ladies complain.
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  I was going well, I say asphalt all the time, but they said,
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  well, Mark, I know, but it's the way you said it, so let's try to
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  not to. Hey Mark, how about if you
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  don't? I was like, all right, whatever
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  you guys thought it was funny. And it's like, I'm trying to set
• 13:39
  myself apart. So the I think the other
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  advantage with podcast is that you can do that.
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  I could say whatever I want and if people are gone, that's OK.
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  It's on me. I wouldn't do anything on your
• 13:50
  your show here, you know, the Chris and Mike podcast.
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  I wouldn't do anything on your show to try to drive your
• 13:56
  listeners away. But but also, there's something
• 13:59
  to remember when you're on somebody else's.
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  We've already done that for you, by the way.
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  Before we, before we get too far removed, before we get too far
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  more removed from Beth and friends.
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  Yes, Sir. That's Beth, for those of you
• 14:12
  don't know who Beth is. Yeah, that's a sweetheart.
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  Ladies and gentlemen, he's showing a picture of himself.
• 14:18
  Of of Beth McDonald, who's in the Broadcasters Hall of Fame,
• 14:23
  one of the top female morning people of all time.
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  And it's not because women weren't necessarily qualified
• 14:30
  for that. It's because in order to be a
• 14:32
  top morning person, you have to be edgy.
• 14:34
  You just do. And so Beth had an edginess to
• 14:38
  her and I had fun because at the same time I would be on KFYI,
• 14:42
  which was news talk and a little bit more in your face.
• 14:46
  And then I also got to be on Kiss FM, which was aimed at
• 14:48
  kids. So what I would do is depending
• 14:52
  on the show I was on, I would adjust my personality a little
• 14:55
  bit. It was still me, but when people
• 14:58
  would want to get on the radio or they'd come into my office,
• 15:02
  you know, I'd get them started. Or remember I, I would say be
• 15:05
  yourself, but be a version of yourself that works in certain
• 15:10
  situations. Give you an example.
• 15:13
  So when I was starting in radio early on and I started to become
• 15:15
  a party DJ, I became Mark the party DJ.
• 15:19
  So I was 20 years old. I had a tux on.
• 15:22
  I remember I did my first 50th anniversary.
• 15:24
  I'm 20 years old and I'm doing a 50th anniversary.
• 15:27
  I channeled my father because my dad was one of those smooth guys
• 15:31
  on the stage who always had a joke ready.
• 15:34
  He just had a so I was myself, but I channeled that portion.
• 15:38
  Then I've been in some hair metal bands like you guys.
• 15:41
  When I'm hanging around those guys, it's a whole different
• 15:43
  form of communication. So it's about be yourself, but a
• 15:47
  version of yourself that can work depending on the setting.
• 15:50
  I don't, I don't think people realize that that anybody who
• 15:52
  is, who is, is insanely creative like the three of us are.
• 15:55
  We're all schizophrenic in a way, but but in a positive way.
• 15:59
  Because, because I can do the same thing, Mark, I can turn on
• 16:02
  the Real Estate guy. I can turn on Chris the
• 16:04
  Rock'n'roll lead singer guy. I can turn on the podcast guy.
• 16:07
  I can turn on the Good News Arizona guy.
• 16:08
  I can turn on that Real Talk USA guy.
• 16:10
  It's just it's all different niches of who you are and those
• 16:13
  personalities just kind of breakthrough on their own
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  because it's who you are, but it's just a piece of who you are
• 16:18
  and everything else is still genuine and transparent and
• 16:21
  engaging. Well, it's funny you say that
• 16:23
  because I was thinking the other day somebody made a comment, you
• 16:26
  know, I can't turn my mind off. And later on in the day I just
• 16:30
  had a thought. I'm like that.
• 16:32
  That's cute, you know, because as a musician or as a just a
• 16:36
  part of a band in general, even if you're the singer, the timing
• 16:39
  that is involved, if you're going let's say 160 beats a
• 16:43
  minute, right, your brain, the synapses are firing at a level
• 16:47
  that most people have never experienced in their life,
• 16:50
  right? So when the three of us say,
• 16:52
  man, I can't turn my mind off, it's at a level that is on
• 16:56
  steroids. To people that make that
• 16:57
  comment, you know, like you don't understand, I have a
• 17:01
  Symphony going on in my head at the moment.
• 17:03
  OK, so I'm going to start firing questions that you can mark.
• 17:06
  So because you've had such a long illustrious career in in
• 17:09
  radio and and again, because you started out not just doing
• 17:13
  traffic, right. So you were you were DJ and
• 17:15
  things like that. So it was at any time during
• 17:19
  your career was there a certain song that you played that you
• 17:22
  knew once you heard it, like this band was going to explode
• 17:24
  and then they actually exploded onto the scene.
• 17:26
  Great. Question. 1000% because it's the
• 17:30
  reason I I was only fired once. I was on the radio for 40 years.
• 17:33
  OK, I still fill in here and there, but anyway, I was on the
• 17:37
  on the radio every day for 40 straight years and I only got
• 17:39
  fired once. And that was for my very first
• 17:41
  radio job. So my first radio job was a
• 17:44
  country station. OK, so my dad's channel three,
• 17:47
  he's the sports guy, and I started applying for jobs and I
• 17:50
  had two offers the Storm to do overnight weekends here, which
• 17:54
  was like, hey, we know Zeppelin has hits, but we're going to
• 17:58
  play the songs that weren't Zeppelin hit.
• 18:00
  They should have been. It was that kind of egotistical.
• 18:03
  We know music. OK, so was that overnight?
• 18:06
  Songs. Yeah, or it was KCKYA Country
• 18:11
  Station in Coolidge where I'd be full time afternoons and music
• 18:15
  director. And so I went to my I was like,
• 18:17
  I don't, I don't even like country music.
• 18:19
  And he lived in to me. He goes, are you a broadcast
• 18:21
  professional or not? And I said, well, yeah, he goes,
• 18:23
  you won't like the music you play anyway.
• 18:25
  So I took the job, KCKY. And yeah, he said, you got to
• 18:29
  suck for a long time, son. And you're going to, you know,
• 18:32
  you need to get used to the process where you sit down, you
• 18:35
  introduce a song, you're going to give a message, news,
• 18:37
  whatever. So I took the country job right
• 18:40
  two months into it. 2 1/2 months into it my boss leaves on
• 18:43
  vacation. He tells me before I go no I'm
• 18:45
  music director so I pick what's in the rotation but I would go
• 18:48
  over with him. He goes don't put anything in
• 18:50
  hot rotation till I come back hot.
• 18:52
  Rotation. Hot rotation means that
• 18:56
  basically every radio station has a clock.
• 18:59
  And if you look at a clock, it's like we're going to play a Top
• 19:01
  40 hit here, here, here and here.
• 19:04
  And after the other spaces, we'll play a hit from last year
• 19:07
  here, here and here. And then twice an hour we're
• 19:09
  going to play an oldies hit. OK, so that's that's how your
• 19:13
  clock was. So he said don't put anything in
• 19:15
  hot rotation, which means don't put in anything that's going to
• 19:17
  run like once an hour constantly because you think it's a hit.
• 19:21
  I was like, fine, fine, fine. He takes off anyway, I get all
• 19:24
  the records would come to me. I'm listening to him.
• 19:26
  And then I heard Alabama's mountain music, and I don't like
• 19:30
  country music, but I was like. That is a good song.
• 19:32
  Son of a bitch that's. And it's Poppy.
• 19:35
  And it's poppy. And I was like, but he said,
• 19:37
  don't put it in. I'm driving home.
• 19:38
  I'm listening to KNIX, right? The country leader in the
• 19:41
  country, literally KNIX has it in a hot rotation.
• 19:45
  Because I could tell because they were playing this off.
• 19:47
  And I was like, so I drove back the next day and I these were
• 19:51
  records. And what you do is put a little
• 19:52
  red sticker on it and you'd put it in the hot rotation slide.
• 19:55
  So you'd take the record out, play it and you put it in the
• 19:57
  back. Was it a 45 or the IT was a?
• 20:00
  These are 45 records. Let me ask you a quick question
• 20:02
  about that. Were those spots guaranteed to
• 20:06
  certain labels? Like, you know, the whole Paola
• 20:09
  thing? Well, OK, I'll answer it this
• 20:11
  way. Yes, that happened a lot.
• 20:13
  No, because my station was a little podunk station in a home
• 20:16
  down in Cassa Coolidge and no one, no sound guy or no record
• 20:21
  guy would drive down there to give me coke, if that's what you
• 20:23
  mean. But later on when I work for.
• 20:26
  Power 92. Well, no, later on when I worked
• 20:30
  for Power 92, I saw it all because we were we were a large
• 20:34
  Phoenix hip hop station. And you bet your ass that those
• 20:37
  record guys, what do you want? OK, so there be some drugs or
• 20:40
  whatever, but it wasn't necessarily by that time money.
• 20:43
  It would be stuff. It's like here's here's some
• 20:45
  dinner passes to Tarbells, here's some, you know, whatever,
• 20:49
  whatever. So they grease the wheels.
• 20:51
  Yeah, yeah, yeah. So to answer your question,
• 20:53
  Mike, yes, that happened up until not too long ago and then
• 20:56
  corporate radio took over and the favors are a different way
• 20:59
  happening in in big cities. Favors are a different way.
• 21:03
  Yeah, so the favors are happening a different way, but
• 21:05
  not on a local level. Exactly.
• 21:07
  So I put in Alabama's mountain music into hot rotation, and
• 21:12
  we're getting a great reaction. Listeners are calling and going,
• 21:14
  love this tune, Love this tune. And I'm thinking, I don't like
• 21:16
  country music, but Dang, play me some.
• 21:19
  OK, so my boss comes back and. And his first day back, he did a
• 21:23
  show just before me. And he goes, I want to talk to
• 21:26
  you after my show. I said cool, and so he brought
• 21:29
  me in his office. He goes, hey dude, you put
• 21:31
  Alabama's mount music and hot rotation.
• 21:32
  What did I tell you? I go, no dude, I didn't put in
• 21:35
  Willie Nelson's always on my mind.
• 21:37
  I didn't put that not rotation. I knew that was going to be it.
• 21:42
  And and we went back and forth and I was arrogant at the time
• 21:47
  because the dude literally knew less than I did because I grew
• 21:50
  up around radio. My mistake was letting him know
• 21:53
  that and telling him to F off and he said you're fired.
• 21:57
  So I was fired on the spot. So that was 2 1/2 months into my
• 22:00
  radio career. Never got fired after that.
• 22:02
  Learned a lot of lessons about that.
• 22:04
  I was right, but I. Learned where the line was
• 22:07
  right. I did.
• 22:07
  I learned, you know, and I think.
• 22:10
  All three of us would admit that we found the line in whatever
• 22:14
  subject. Whatever bro.
• 22:15
  It's like, OK because I was people, you know?
• 22:18
  And the sad part, Mike was, I did know more about radio than
• 22:21
  that guy. He's a nice guy and I won't say
• 22:23
  his name, but it's like, dude, I grew up in the business you're
• 22:25
  doing. You're doing this wrong, man.
• 22:27
  You're just, the way you do your breaks is wrong.
• 22:29
  You come out, you play 2 slow songs in a row.
• 22:31
  You don't do that. You never play 2 slow songs in a
• 22:34
  row. At the time, you didn't play 2
• 22:36
  chicks in a row. You just didn't, you know, and
• 22:37
  you just. Yeah.
• 22:38
  And see, that's my biggest problem with country music now
• 22:40
  because because Mike and I have talked about music all the time.
• 22:43
  Like we, we like everything up and down the dial, right?
• 22:46
  Well, Nikki and I go country dances Saturday nights at Denim
• 22:48
  and Diamonds right in Mesa. And, and they used to have this
• 22:51
  really cool format where they play all these upbeat songs.
• 22:54
  Then they then they'd throw in two to three line dances and
• 22:57
  then they'd have a couple slow songs coming out of that.
• 22:59
  Rightfully so, because line dances, you know, get all the
• 23:01
  women sweating and all that kind of shit.
• 23:04
  And then they we like sweaty women go.
• 23:05
  Ahead we do, and we like them bouncing up and down.
• 23:07
  We like watching shaking their ass and stuff, you know, having
• 23:10
  fun. There's nothing better than
• 23:11
  watching watching your wife shake her ass on a dance floor
• 23:15
  with, you know, 100 other women just saying so.
• 23:18
  Nobody's arguing. No, but now they, but now they
• 23:21
  kind of evolved that shit to where it's there's, there's too
• 23:23
  many slow songs and stuff. And so when we go, when we're
• 23:26
  heading out there, we put on, you know, a country station,
• 23:29
  just kind of whatever. And there's so much slow music
• 23:33
  now. It's it's like country should be
• 23:36
  upbeat. I mean, I get the old school
• 23:38
  country I grew up on Conway Twitty, Charlie Pride, Oak Ridge
• 23:40
  Boys, Tattler Brothers, you know, all that stuff.
• 23:42
  Eddie Rabbit, you know. Eddie Rabbit.
• 23:45
  Love a rainy night? Right, exactly so.
• 23:47
  But their upbeat stuff is so much more engaging, I think,
• 23:52
  than this sappy little slow stuff.
• 23:53
  Because you, this is nobody wants to dance like this on a
• 23:58
  Saturday night. Oh, you know, it's like pick it
• 24:01
  up. Even some of the even some of
• 24:02
  the kind of the pop rock country guys like Stapleton, really good
• 24:07
  voice, kind of like his lyrics and shit, but so much of his
• 24:10
  stuff is so slow and boring. It's like, come on man, take
• 24:12
  advantage of your raspiness, take advantage of that growl and
• 24:15
  fucking launch out, you know? Do some hitting Bob Seger.
• 24:19
  Right, there you go, Bob Seger. Who?
• 24:22
  Doesn't go. That's an interview I have a
• 24:24
  long time ago. That's a whole.
• 24:25
  Other story, so that was see, that was that was going to be my
• 24:27
  next question. Out of everybody you've ever
• 24:29
  talked to in your 40 years career, what would you, I don't
• 24:32
  want you to go down the path of every single interview because
• 24:34
  that would probably take you forever.
• 24:35
  But like, what are the top three interviews that you've done and
• 24:39
  and what sticks out most in your mind about those?
• 24:42
  OK, well, first I will start with Bob Seger because it was
• 24:44
  right when I started. So this was the Against the Wind
• 24:48
  tour. OK, OK, the wind and all that.
• 24:51
  And I was already a Seger fan because I, I love Turn the Page.
• 24:54
  That song hit me in a lot of ways because I was that kid.
• 24:56
  I I had long hair. I moved around a lot.
• 24:58
  People made assumptions of me when I walked into a new school
• 25:01
  and whatever. And OK, so turn the page
• 25:02
  question, what do you think about Metallica's cover of Turn
• 25:05
  the Page? Love it because that's the
• 25:07
  version our band used to play. Thank you.
• 25:09
  Because we would, yeah. And obviously you saw the video
• 25:13
  of Metallica's turn the page, right?
• 25:15
  Yep. And the contrast between Seger's
• 25:17
  and Metallica's I think is just genius because I never would
• 25:20
  have thought of that approach until and and being our father,
• 25:24
  when I first saw that video, I was disturbed.
• 25:26
  I'm like, what the fuck did they do to Bob Seger?
• 25:29
  Yep. But then as you listen to it, it
• 25:31
  just. Wasn't that Wayne Isham, Mark?
• 25:34
  I think so. Yeah, probably.
• 25:35
  Amazing, amazing musical director.
• 25:38
  Yeah. So go so so go back to your
• 25:39
  story about Bob Seger. Yeah, so the early 80s Against
• 25:42
  the Wind tour. So Daddy's working at Channel 3,
• 25:44
  as I said, and I was killing time.
• 25:45
  So I was in the Channel 3 studios a lot when I wasn't
• 25:48
  doing my radio work, whatnot. And because it's like I had
• 25:52
  acts, I had the codes to get into an Effort TV station, you
• 25:55
  know, it's like I'm sitting there on the even when my dad
• 25:57
  wasn't there, the guys knew me. So anyway, I saw up on the
• 26:00
  assignment board, it said Bob Seger, Veterans Memorial
• 26:02
  Coliseum, and I saw the cameraman's name, who I'd been
• 26:05
  introduced to. So my dad sits down.
• 26:08
  What? What's that?
• 26:09
  The Madhouse on McDowell. The Madhouse on McDowell So my
• 26:13
  dad sits down at his desk and and I said, hey dad, what?
• 26:16
  What's up with that? What's he goes up?
• 26:19
  Bob Seger. That means that they're I go.
• 26:21
  I know what it means, but he goes, you want to go and they
• 26:23
  go, oh, hell yeah. So he calls over the cameraman.
• 26:25
  He goes, hey, is it OK if my son is the grip on this?
• 26:29
  And the grip means I carry the battery pack and everything else
• 26:32
  and the camera goes hell yeah, because then he doesn't have to.
• 26:36
  So the cameraman and I were strung together with about a 10
• 26:39
  foot heavy cable because he had a big shoulder Cam and I had to
• 26:43
  stay within 10 feet of him the whole time.
• 26:45
  I had battery packs like Bandoleros.
• 26:47
  I'm like, so I was all loaded up.
• 26:49
  I was, you know, but but that meant.
• 26:51
  So we went over at 4:00 because we were going to film sound
• 26:55
  check. And then we got to interview Bob
• 26:57
  Seger, now the reporter, Alan Rapp.
• 27:01
  Yeah. Alan Rappaport as we're driving
• 27:03
  there. He's going, you guys, I got to
• 27:05
  admit, I don't know how much Bob Seger I go.
• 27:07
  I, I often love him, dude. And so I was feeding Alan
• 27:11
  questions to ask him that went back to night moves and things
• 27:15
  like that. And the Against the Wind tour.
• 27:16
  And the Against the Wind really was a commercial success.
• 27:19
  He'd already had it. But this made nationwide.
• 27:21
  So I'd have to say that was because I sat literally 3 feet
• 27:25
  away from Bob Seger as he chain smoked.
• 27:28
  And he even says it one of his songs he smokes 4-4 packs of
• 27:31
  cigarettes a day. He chain smoked and, and, but I
• 27:35
  was just sitting there and he had these stories.
• 27:36
  And so I'm feeding the questions in real time to the reporter so
• 27:40
  he can ask them. And then, but anyway, so I, I
• 27:43
  kind of got to inter interview him as far as other people.
• 27:48
  Gosh, you know, I'd rather give you examples of people I was on
• 27:53
  the air with some some super talented radio people like you
• 27:57
  have Beth MacDonald. I spent a lot of time with her
• 27:59
  and how her brain works. One guy was Danny Bonaducci, who
• 28:03
  was, yeah, yeah. When he was at Power 92 back in
• 28:06
  the day, they brought him in as a morning guy.
• 28:09
  Whatever happened to He ended up being a DJ in Seattle for a
• 28:13
  number of years. Successful morning.
• 28:15
  Morning. Has done a great million
• 28:16
  episodes of World's Dumbest too. Yeah, he so he did everything he
• 28:21
  was. He would say it if he was here.
• 28:23
  He was a media whore. What do you want him to do?
• 28:25
  He recently retired because he had that brain surgery which
• 28:28
  he's recovering from and I believe he's living in Palm
• 28:31
  Springs. But so I really enjoyed.
• 28:34
  But you know, you guys, you said not to give you a list.
• 28:37
  One of the well, one of the advantages of me.
• 28:40
  Let me set the stage for you. So from 2012 until 2022, I
• 28:46
  worked in the iheart building. And in that iheart building you
• 28:49
  had eight radio stations. OK, sure.
• 28:51
  You had KISS FM 95.5, the mountain, I'm counting down the
• 28:54
  hall 95.5, the Mountain Mix 96.9 Knix Country Kez.
• 29:00
  You had KFYI, you had Extra Sports 910 and you had KOA, 3
• 29:04
  letter radio station that for the most part would play classic
• 29:06
  hits. Because of those eight different
• 29:08
  stations, each one would have different types of celebrities
• 29:12
  or musicians in to serve that station.
• 29:15
  So we literally had everybody. I remember seeing Taylor Swift
• 29:18
  when she was 13. They her parent, her mother
• 29:20
  paraded her and she performed for it.
• 29:22
  Justin Bieber came in as a kid because we are such a large
• 29:25
  media presence. We had we had 43% of the Phoenix
• 29:28
  listenership. So I mean, there was just always
• 29:32
  these celebrities coming in, so. That's crazy, 43%.
• 29:36
  OK, so, so, so, so, so typically like, like just in case you join
• 29:39
  us boys and girls, this is Mark Jeffrey.
• 29:41
  He's a, he's an icon in the, in the radio industry in Arizona.
• 29:44
  His his dad was in, in the radio industry, TV industry forever
• 29:48
  and ever. So he and I met years ago.
• 29:51
  I've been bugging him like hell to come on the show.
• 29:52
  So here he is. So we're talking about his
• 29:54
  experience in his life behind the microphone.
• 29:57
  So this will be a good one, I think, because you always
• 29:59
  remember the ones that pissed you off.
• 30:01
  It's so, so in your in your time, right at I heart.
• 30:04
  Let's just narrow it down to I heart because like you just
• 30:06
  said, eight different stations, so many people coming in and
• 30:09
  out. That's where you and I'm at.
• 30:11
  Who, who can you remember one single artist or group that you
• 30:15
  just absolutely met and saw? Like, wow, these guys are just
• 30:17
  fucking assholes. Well, yeah, I'd hate to say that
• 30:23
  because I'm not a negative guy, OK, OK.
• 30:24
  And I'll say it this way. I'll say it this way, OK?
• 30:28
  OK. So I was on the air every
• 30:29
  morning. I was on Radio Phoenix radio at
• 30:31
  six O 1:00 AM for 40 straight years.
• 30:34
  OK. Yep.
• 30:35
  And so I would be on till 9:00. I also did split shift for about
• 30:38
  27 years. I'd be on the afternoon.
• 30:40
  But let's talk about mornings, OK?
• 30:41
  When you bring any musician in the world, Yep, at 6:30 you're
• 30:46
  parading him into a studio and he just did a concert maybe the
• 30:49
  night before and he's got a concert your time that night,
• 30:52
  right. He's not at his best.
• 30:54
  They I mean, I can't tell you how many guys that came in, they
• 30:59
  were quiet, they had bags under their eyes.
• 31:01
  You get I would get them coffee artist, but they're not you
• 31:05
  know, it's like now we're we're a bunch of morning radio people.
• 31:08
  I'm a spaz. So dude, I wake up in the
• 31:11
  morning like this now and you're probably thinking, Oh my God,
• 31:13
  how's your wife let? Me.
• 31:14
  Ask it. Let me ask you that question in
• 31:16
  a different way. There you go.
• 31:17
  OK. Who genuinely acted like they
• 31:20
  wanted to be there? And who acted like they were
• 31:24
  just going through the motions the most to you?
• 31:27
  That's a good question. Instead of, you know, instead of
• 31:29
  like, they were assholes. They were just like, Oh my God,
• 31:31
  it's just another interview. Yeah, yeah.
• 31:34
  Yeah, I think I'm more interested in who did you think
• 31:37
  genuinely acted like that? This is my life and I love being
• 31:41
  here and you know, if you want to keep it positive.
• 31:45
  Yeah, yeah. OK.
• 31:45
  Well, let's start with do you remember the band Nelson?
• 31:47
  The 2 Nelson Boys? Yep.
• 31:48
  Oh yeah, absolutely can't live without your love and affection.
• 31:51
  Dude and and the sons of Ricky Nelson and the grandsons of
• 31:55
  Ozzie Nelson, yes. And they're so lucid and non
• 31:58
  drugged up. I talked to those guys.
• 32:00
  They talked to a group of us for like 2.
• 32:02
  Hours, Gunner and Matthew. Right.
• 32:03
  Yeah, that's right. Yeah.
• 32:06
  Just fabulous, nice guys. Just so glad to be there, so
• 32:09
  giving of their time as we brought people in.
• 32:13
  They did a an acoustic show for us with that crowd.
• 32:16
  I'd also put in Rob Thomas for Matchbox 20.
• 32:18
  Nice, sweet, didn't know I'm sweetheart of a guy.
• 32:21
  As a matter of fact, as they were coming in and we knew they
• 32:25
  were going to come in. So the next day.
• 32:27
  So Chris Barber, one of our engineers, they're great.
• 32:30
  Chris Barber, great engineer here in Phoenix for a long time
• 32:32
  came to be go. Mark, you're a musician.
• 32:34
  I know you play keys. Dude, I need a keyboard stand
• 32:36
  and I need it for tomorrow morning.
• 32:37
  I said cool, I got several. I play keys.
• 32:39
  I'll bring one in for you. I didn't know, but that was for
• 32:41
  Rob Thomas. Rob Thomas said yeah, yeah.
• 32:44
  So I have pictures of Rob Thomas not only used my keyboard stand,
• 32:47
  but used my microphone stand because he had to have a for
• 32:49
  people who are just listening and, and I'd see it.
• 32:53
  He required a stick microphone. He didn't like one on an angle
• 32:57
  because he was used to holding a stick microphone with a, a round
• 33:01
  heavy bass to it. That's what he used.
• 33:03
  I had one. We didn't have one anywhere.
• 33:06
  We had eight radio stations, dude, we looked everywhere.
• 33:08
  We didn't have one there. That's because.
• 33:11
  All of ours were mounted like ours are mounted.
• 33:13
  You know, they were all mounted mics, yeah.
• 33:14
  What you're talking about was what we used on stage, because I
• 33:17
  used that for years. Too.
• 33:18
  That's absolutely. Like the weighted bass, because
• 33:20
  then you can get rocking with the song and the motion and
• 33:22
  stuff and you know it's. Got a heavy bass to it and you
• 33:25
  can do it. You can have a lot of fun.
• 33:26
  You can roll it whatever, whatever.
• 33:28
  So so Rob Thomas was super giving.
• 33:32
  Also, I'd like to point out Lady Antebellum because.
• 33:36
  I like that band too as a country band.
• 33:38
  Dude, dude. And I saw them before they were
• 33:41
  established. So here's what happened.
• 33:43
  And this would happen often because we had eight radio
• 33:45
  stations. What would happen?
• 33:47
  We had a performance studio and two or three times a week, a
• 33:50
  band that you may or may not have heard of would be in that
• 33:53
  performance studio because all they want to do, hey, can we
• 33:55
  just come demo for you? I Heart guys, because I Heart
• 33:58
  Media, the largest media company in the world.
• 34:01
  We had 850 radio stations, which was four times more than any
• 34:05
  other entity on the planet. OK, so pleasing.
• 34:07
  I Heart could go a long way, right?
• 34:11
  And pissing off. On the opposite.
• 34:13
  Direction, Gianini told me. Gianini told me many stories
• 34:16
  about the bands that came in and we're just assholes and you
• 34:19
  never heard from them again. Yeah, yeah.
• 34:22
  So I would get, we would get alerts.
• 34:24
  Hey, so and so I would hang around, I'd go have lunch up in
• 34:28
  the performance studio. If there was any band there at
• 34:30
  all, I'd just sit in the back, eat my sandwich and and watch
• 34:32
  many bands that would never amount to anything.
• 34:35
  They sounded good. So one day it was like Lady
• 34:37
  Antebellum never heard of them because they weren't out yet.
• 34:40
  And so they walked in. They did an unplugged acoustic
• 34:43
  set and I was like, holy crap, really.
• 34:45
  They were tight. They were on it.
• 34:47
  They were pleasant, they were engaging.
• 34:49
  They took a couple of requests of some classic oldies and I,
• 34:52
  I'm not even a country fader really.
• 34:54
  I was sitting there eating, going those those people are
• 34:57
  good. They're polished.
• 34:58
  They walked in. They said yes, ma'am, no ma'am.
• 35:00
  They said thank you because if you could get yourself on Knix
• 35:04
  boy, you could really skyrocket yourself in a hurry.
• 35:07
  It would. It would really help.
• 35:09
  So I know when monster K&X same. With Travis Tritt, super nice
• 35:13
  guy, All right, All the country guys, I have to say most of the
• 35:17
  country guys were. You know, did Garth Brooks ever
• 35:19
  come through Phoenix? Garth Brooks, Sure.
• 35:21
  K&IX broke him. He gives When he gave his
• 35:24
  acceptance speech to the Hall of Fame, he mentioned K&IX, OK,
• 35:27
  Because we are one of the first stations to play him.
• 35:29
  Oh, no, that's very back in the day.
• 35:31
  Yeah, yeah, yeah. Super nice guy.
• 35:33
  So my interaction with him was just a couple of words.
• 35:35
  But let me set the stage for you guys this way, because I know
• 35:38
  you keep saying icon. I.
• 35:41
  Appreciate it but but but I think of myself.
• 35:45
  Marks really humble boys and girls, so he doesn't really he
• 35:48
  doesn't really think that like like Mike said like Mike
• 35:52
  remembers hearing Mark his entire.
• 35:53
  Life. Oh, your voice is just so
• 35:55
  familiar to me. You know, it's like I'm talking
• 35:57
  to one of my friends and I just met this guy.
• 35:59
  So that's how familiar you are to me.
• 36:01
  And that's, and that's Mark's personality.
• 36:03
  Mike, to be honest with you, that's just like the first time
• 36:05
  I met him, really. It was like this guy's my friend
• 36:07
  and I just met him, but. Yeah, this is amazing.
• 36:09
  I'm having a blast. And so and so like involved in
• 36:13
  the. Jam together, Mike.
• 36:14
  It's. Absolutely.
• 36:16
  So involved in my podunk little show, but he made my guests feel
• 36:20
  that much more important because he took over the tours, like
• 36:23
  showing them all the things so that but that's just Mark.
• 36:26
  That's so cool. Very giving.
• 36:27
  We had a blast, you know? And I appreciate that.
• 36:31
  And some of the way I got there is because my dad raised me that
• 36:34
  way. I grew up around a lot of stars
• 36:37
  that my dad knew. So I could never get ahead of
• 36:39
  myself because you guys, my dad was on television.
• 36:43
  Sure, you could be on radio and I can walk around.
• 36:44
  Nobody knows who I am. Try walking around with a guy
• 36:47
  like my dad who was on TV every day.
• 36:48
  I mean in in the city that he's on because John hooks one of my
• 36:52
  best friends. So when John the Hook and I,
• 36:55
  they look, they don't look at me.
• 36:57
  John Hook looks like he's on Channel 10, Fox 10 here.
• 37:00
  He's the afternoon and night time anchor.
• 37:02
  Been so for a long time. So when I started to get into
• 37:05
  radio, my first goal was I wanted to be a cool nighttime
• 37:09
  rock jock. I wanted to play Bob Seger.
• 37:13
  I wanted I was in love with the early metal, even Alice Cooper,
• 37:17
  things like that. Love, love, love the Scorpions
• 37:20
  and I got it. So I wanted to play that music,
• 37:23
  right. But as I got into radio, I had a
• 37:27
  choice. When I was working for Cool FM,
• 37:29
  kool-aid and FM, we were playing classic hits and everything like
• 37:31
  that. Great opportunity.
• 37:33
  A job for traffic started. It was open.
• 37:36
  So I would be on Cool AM and FM right in the morning and
• 37:40
  afternoon on both. So I would be on four different
• 37:42
  radio shows, right? On 2 morning Kool AM and FM, 2
• 37:45
  afternoon Kool AM and FM, right? Yeah, yeah.
• 37:47
  And the Kool AM and FM were ranked top ten in the market
• 37:50
  right now. So I went to my dad and we had a
• 37:52
  long talk about it. And So what I determined at that
• 37:55
  time was I could fight and scratch to have my own show or I
• 37:59
  could do what I always did. And I'm like a good offensive
• 38:02
  lineman on a football team. I don't need the accolades.
• 38:05
  I want to be on the winning team.
• 38:07
  That puts me on the other side of the velvet rope.
• 38:09
  That's why I joined bands to play keys.
• 38:11
  I'm in the back. I sing back up and I'm thinking,
• 38:15
  this is awesome because I got to.
• 38:17
  I didn't need to be the Chris guy out in front.
• 38:19
  You know, I would. I would align myself with the
• 38:22
  talented people. So I get to go too.
• 38:25
  Yeah. Yeah.
• 38:26
  So it allowed me. So what I did in radio, that's
• 38:30
  what I was allowed to do because I was on a bunch of different
• 38:34
  radio stations. A lot of people don't know this,
• 38:35
  but when I did traffic in the morning, I would be on like 4
• 38:38
  stations live at once because they did breaks at different
• 38:42
  times. So I switched from one to
• 38:43
  another to another to another. Yeah.
• 38:45
  And the people who listen to each one wouldn't necessarily
• 38:47
  know I was on the. Because they think it was
• 38:49
  recording because you sounded the same.
• 38:50
  Yeah, yeah, yeah. Or or.
• 38:52
  It's like if you're KNIX, you're not listening to KISS FM.
• 38:55
  Well, unless unless you're someone like me that that
• 38:57
  channels well, you guys commercial would come on.
• 38:59
  I'd be like, oh, here's this station.
• 39:00
  Then I'd go like, fuck, he's there again.
• 39:01
  Like, you know, and they can't get every song in the Here Comes
• 39:04
  again, like. Well, the reason why I'm
• 39:07
  annoying to you is because according to my wife's
• 39:09
  calculation, and I kind of agree with the math, although I think
• 39:11
  it's maybe a little low or a little high is yeah, Jackie's my
• 39:16
  wife. She I've done 3/4 of a million
• 39:18
  traffic reports in Phoenix. Holy shit.
• 39:21
  And so here's the advantage. What I learned because, OK, I
• 39:25
  was a little maniacal, you guys. So not only did I by taking
• 39:27
  traffic, I got to be 4 times an hour on some of the biggest
• 39:31
  shows in Phoenix in the morning. The advantage OK, so I said this
• 39:35
  to Dave Pratt the other long time morning guy talked about to
• 39:38
  Tim Tim Hatchrick on K and I actually still there.
• 39:41
  I I asked Dave Pratt when I we were just joking with somebody.
• 39:44
  I go how many times did you say your name during your show Dave
• 39:47
  and he was owned. Oh, I don't think I did.
• 39:50
  I go. How many times did I say my name
• 39:52
  at the end of every goddamn traffic report?
• 39:55
  Yep, yeah. Right.
• 39:56
  Yeah. So whose name?
• 39:57
  So I did 3/4 of a million traffic reports at the end of
• 40:00
  every one of those Mark Jeffrey Valley Traffic or Mark Jeffrey
• 40:04
  Kez or. Whatever.
• 40:05
  Didn't have to tell me who you were.
• 40:07
  He's like, do you remember Mark Jeffrey?
• 40:08
  I'm like, Oh yeah. Good.
• 40:10
  So it's I appreciate it, but that's so part of it was like I
• 40:13
  was thinking yeah, hell yeah. So when I was doing, there was a
• 40:17
  time on KFYI when we did traffic, it was we pushed news
• 40:20
  in the morning at one point during the format changes where
• 40:23
  I would be doing traffic 6 times an hour.
• 40:26
  Dude, my name's at the end of every one of those reports.
• 40:28
  So Mark Jeffrey Kfyi in the sky, Mark.
• 40:31
  Jeffrey Kfyi in the sky Mark, you know so.
• 40:33
  Now, are you a contract employee to every one of those stations
• 40:37
  is. That no, I was an I Heart
• 40:38
  employee. OK, so.
• 40:40
  So I heart paid me. So I was, I got, I was in a
• 40:45
  weird position. So I was taken out of the iheart
• 40:49
  Phoenix radio budget for some of my pay.
• 40:52
  And then I was taken out of what was called the Total Traffic and
• 40:55
  News Network budget on a national level.
• 40:58
  Because I distribute, I coordinated news, traffic,
• 41:03
  weather, sports to a bunch of cities and states on this part
• 41:07
  of the United States. So if you don't mind, I'll tell
• 41:09
  you in one minute what that meant.
• 41:11
  Let's say Mike, you on a radio station, you're in El Paso, TX,
• 41:15
  you don't have a lot of money, but you got a morning guy and
• 41:17
  it's going to be you, Mike, and it's your station, okay?
• 41:20
  You're the morning guy. Congratulations.
• 41:22
  It's going to be a rock station. It's going to kick ass.
• 41:24
  You know you're yeah, it's the stations ranked 23 in El Paso.
• 41:28
  But you have ideas. You're going to flip around.
• 41:29
  You're the morning guy, and then you've got enough money where
• 41:32
  you can hire a pretty good afternoon person for mid days.
• 41:34
  You're going to pipe that in from another.
• 41:36
  You're just going to pay a syndication to bring it in,
• 41:39
  whoever that might be. Not hard to do.
• 41:40
  Same with your overnights. So you and I connect because
• 41:43
  usually I would seek you out and go, hey, Mike, do you want news?
• 41:46
  And you go, yeah, I want news. I can't afford it.
• 41:48
  I go. You don't need to afford it,
• 41:49
  dude. I'll get you a news guy and I'll
• 41:51
  send you 10 different demos. Male, female, young, old and of
• 41:54
  different people reading the news, you're going to pick one.
• 41:57
  You go, I like this guy, I like Stan, he sounds good.
• 41:59
  I'm going to say cool. You're going to get Stan to do a
• 42:02
  news for you 4 times every morning.
• 42:04
  He'll send it at the top of the hour in a file.
• 42:06
  It's going to go right into your program blog.
• 42:08
  You don't have to do anything but play it.
• 42:09
  At the end of that newscast is a 15 second commercial that
• 42:13
  belongs to me. You get your talent that you
• 42:15
  can't afford. I'll get you LA level talent.
• 42:17
  Do you want a weather guy? Do you want a sports guy?
• 42:19
  Do you want country news guy? I can get you whatever you want.
• 42:22
  And at the end is a 15 second commercial.
• 42:24
  So for I heart for my 9 cities that I mentioned earlier, I
• 42:27
  gathered up all those commercials, sent them to New
• 42:30
  York corporate and I heart in New York.
• 42:33
  And then they, they would sell those to, if there was a sponsor
• 42:37
  going, we want to appeal to 18 year old females.
• 42:40
  They're going cool. All right, we're going to put
• 42:41
  you on in the morning on Kiss FM in Phoenix.
• 42:43
  We'll put you at the end of the newscast there.
• 42:45
  We've got the KRQ in LA and so and so on and so forth.
• 42:49
  So what I did was I provided talent to radio stations that
• 42:52
  otherwise couldn't afford high level.
• 42:55
  That's see that gives people a behind the scenes of how the
• 42:57
  radio business actually works and where those personalities
• 43:01
  are coming from. And because I think people
• 43:03
  understand they're not always local, but they don't understand
• 43:06
  where they're coming from, you know?
• 43:08
  Well, and what's impressive about that, Mark?
• 43:10
  You did that in exactly 60 seconds.
• 43:12
  Thank you very much. Because I watched the clock I
• 43:14
  wanted. To see like.
• 43:15
  Of course you were going to do this in 60 seconds.
• 43:17
  I don't. Even I was not tired.
• 43:19
  That's impressive. That was my game buddy.
• 43:25
  I know, I know, I know. It's funny how him and I are OCD
• 43:28
  differently. Oh, you and I like, like things
• 43:31
  that I care about, you don't care about and things, I mean a
• 43:33
  lot of things we have in common, but there's certain things like
• 43:35
  that I would have never. I didn't even think about it
• 43:38
  because he said it. I was like, I'm gonna.
• 43:39
  I just when he said I just looked at the clock.
• 43:41
  I'm like, OK, let's see what? Makes this amazing brother.
• 43:43
  It was well, and that's kind of built in.
• 43:45
  I you know, what one of the things I do now and I really
• 43:47
  enjoyed is I go to networking meetings and I'd never done that
• 43:49
  before a because I didn't have time, because I mean this
• 43:53
  without ego. I didn't need the network.
• 43:55
  No, I was Mark Jeffrey. I worked at the biggest media
• 43:57
  company in Phoenix, one of the biggest in the world.
• 44:00
  People would go, I could connect, I could pick up the
• 44:02
  phone and go, hey, dude. And people go, dude, because
• 44:04
  they wanted to, you know, it's like, how can I get connected to
• 44:06
  iheart, whatever their business might be?
• 44:08
  Right, so, so the the small world with this, right?
• 44:11
  The guy that I connected Mark with to buy his house when he
• 44:14
  was selling it to buy the house I helped him buy is a really
• 44:17
  good friend of mine who started a networking group in the
• 44:21
  Phoenix area, which I actually bugged him a year prior to do
• 44:24
  something like that. And then we just kind of never
• 44:27
  reconnected and all this. And I see Valley Connections
• 44:29
  coming. I'm like, dude, like we talked
• 44:31
  about this a year ago and now Mark.
• 44:33
  I've watched Mark actually grow with that and actually help
• 44:36
  people from that group as far as podcasting and things like that.
• 44:40
  So that shows you how closely knit this world really is
• 44:43
  because our mutual friend, I've known God 15 years and he and we
• 44:50
  trust him so much. He's he handles my trust if
• 44:53
  Nikki and I. Former Phoenix cop too, right?
• 44:55
  And an Army vet. Yeah, we had him on the show.
• 44:58
  Mike Torsten. Oh yeah.
• 45:00
  Karsten Coulson Yeah, great. Yeah.
• 45:02
  So it's fabulous guy. That's just kind of how this
• 45:04
  world works. That's why I joined the
• 45:06
  networking group, because it was him, because I didn't need to.
• 45:08
  And I said, dude, I don't need networking.
• 45:10
  We started talking this No, you have information that could
• 45:13
  probably be helpful to the people there.
• 45:14
  I go, well, OK, if they want to listen.
• 45:16
  So I go to networking groups and talk about messaging and
• 45:20
  branding and that sort of thing. It's like, are you serious about
• 45:22
  your brand? Most people aren't serious.
• 45:24
  You guys know this. Most people yap.
• 45:26
  I want to be have my own brand. It's like, look, I come from a
• 45:29
  world that's put up or shut up. How many people wanted?
• 45:32
  That's what you and I were talking about before, you know,
• 45:35
  when Chris was getting ready to hit record I, that was part of
• 45:39
  my vision and starting this podcast, was being able to meet
• 45:43
  interesting people like yourself.
• 45:45
  Who? Basically achieved their dream
• 45:47
  as a young man, did what they love for their entire life.
• 45:51
  I'm I think that's so cool, but then Chris and I get torn
• 45:54
  between him and I like to talk about things that we like to
• 45:57
  talk about amongst ourselves too.
• 45:59
  You know, we found that we have this connection that got
• 46:03
  rekindled that we had not forgotten about.
• 46:06
  But you kind of you get away from it for so long that when
• 46:09
  you get back to it, it's like, Oh yeah, I remember hanging out
• 46:12
  with. This guy, but it's the same with
• 46:15
  that's and again, not to not to keep keep giving you accolades,
• 46:20
  Mark. But that's the cool thing about
• 46:21
  Mark. Like I've met enough people in
• 46:23
  in my time when I was on iheart and different disc jockeys and
• 46:26
  stuff and just the different things I've done in my real
• 46:29
  estate career. Mark is a genuine human.
• 46:32
  Like there's like there's people in that industry that aren't
• 46:35
  genuine. Like Neanderthal is a genuine
• 46:36
  human being. Like I got to become friends
• 46:38
  with him. There's genuine people in that
• 46:40
  industry where a lot of people think they're, oh, you can't
• 46:42
  touch them all as you know, he's narcissistic and arrogant.
• 46:45
  They're really not. They're just normal everyday
• 46:46
  people like us. That's just their job.
• 46:49
  And because it's a really, it's a fun job and it's, you know.
• 46:55
  Well, I think knowing that now, that was the key to yours.
• 47:00
  And you know, every person that Chris just named that was the
• 47:03
  key to their success is behind the scenes.
• 47:05
  You really were that guy. You know, that voice that we
• 47:08
  heard that told us what the weather was, the traffic was,
• 47:11
  that seemed like they were happy and doing what they love.
• 47:14
  You know, a lot of times in the back of your mind it's like,
• 47:16
  Yep, that's what he gets paid for.
• 47:17
  But now to know you and to talk to you and to know Chris, who
• 47:21
  really knows you, you are, you are that person.
• 47:25
  And I think that lent to your success in that business.
• 47:28
  Well, I appreciate it with one qualification.
• 47:31
  OK, so I did mention I was on the radio.
• 47:34
  I did a traffic report at six O 1:00 AM every day for 40 years.
• 47:38
  There was times when I didn't go to sleep the night before
• 47:42
  because I'd be at some frigging concert or whatever doing stuff
• 47:47
  I wasn't supposed to be doing. And so when you said is he
• 47:50
  having a good time? Most of the time I was having a
• 47:51
  good time but but what I could always do was I you know this is
• 47:57
  going to sound weird, but I can always turn Mark Jeffrey on when
• 47:59
  I need to. No, but I can turn the.
• 48:01
  You know what I mean? It's like, and you guys are the
• 48:02
  same. It's like sure.
• 48:04
  It's like, whoa, I feel like crap, I'm in the plane.
• 48:06
  I really wish I wasn't bouncing around right now because it's
• 48:09
  not the place I want to be. But anyway, hey, here I am.
• 48:11
  Good morning guys. Glad to be with you and talk
• 48:13
  about US 60 being backed up near rural or whatever.
• 48:16
  There's gigs I did not want to do as a musician, you know, you
• 48:19
  just, everybody has those dates. It's like, I'm not sure I want
• 48:22
  to be blasted by Mach 10 level volume right now, you know?
• 48:26
  But here we go and. Then and then.
• 48:28
  Yeah, well, you only had to turn up because the drums are so loud
• 48:31
  and then the bass got to turn up and so, so this lead singer and
• 48:33
  that means you got to turn up again.
• 48:35
  And then the keyboard. And I can't hear myself.
• 48:37
  And I'm. And it's this thing.
• 48:39
  We've all been through it as musicians that everybody cranks
• 48:42
  it up just a little bit more as the as the set continues.
• 48:45
  OK, You know, the blessing that we had is that's one thing Chris
• 48:48
  and I, we talk about ad nauseam is the four of us were four of
• 48:53
  the most respectful people. Towards the other person, it was
• 48:56
  almost the opposite. There were times when our saw
• 48:59
  man had to tell me to turn up and I was like, OK, if you
• 49:02
  insist. Yeah.
• 49:04
  So it for those of you that that are just joining us, this Mark
• 49:06
  Jeffrey retired traffic. I'm not retired.
• 49:11
  Well, okay. Well, I walked away from it.
• 49:13
  Walked away from. Radio, but he still does things,
• 49:15
  so it's like. The mafia, they drug him back
• 49:17
  in, right? But some of it is like, I'll say
• 49:19
  it this way, Chris, you're absolutely right.
• 49:21
  And I can guess this about you two guys, you won't retire.
• 49:24
  I stopped being in charge of corporate news and traffic and
• 49:28
  weather stuff for one of the largest media companies in the
• 49:30
  world because it was a 24/7, 365 operation.
• 49:33
  I had 80 employees in nine cities.
• 49:35
  That's why I sound mental. I still haven't recovered from
• 49:39
  that world where I'm always looking at my friggin phone
• 49:41
  because it was my responsibility to make sure our weather report
• 49:44
  got to Albuquerque at 3:00 AM every morning.
• 49:48
  Do you know what it's like when it doesn't get there and
• 49:50
  Albuquerque is not in our time? So I what I said publicly was,
• 49:55
  hey, I did my last traffic report.
• 49:57
  I walked away from my heart. Right now I'm doing what I want,
• 50:00
  just not as busy and anyway just took.
• 50:03
  So thank you for that. So what I want to talk about
• 50:07
  now, for those of you watching us, you see behind Mark is a
• 50:09
  bunch of beer cans. OK, So one of the fun things
• 50:13
  about, you know, helping him when buy a house and I started
• 50:16
  seeing all the things that he was bringing with him.
• 50:19
  His wife is very much into macabre, which is cool.
• 50:21
  But I want to talk about I want to talk about the beer can
• 50:23
  collection you have behind you. Sure.
• 50:25
  How many beer cans do you have? What's the most unique beer can
• 50:28
  you have? And.
• 50:29
  And while you set this up. I'm going to get my favorite so.
• 50:34
  Yeah, thank you. That's the right question, bro.
• 50:36
  I did. I've been wondering the whole
• 50:37
  episode myself because they're. Slightly off camera.
• 50:40
  Yeah, but this is like one of his passions, which is really
• 50:43
  cool. He got so excited, yeah.
• 50:46
  He did. Christmas boy?
• 50:47
  Really. I don't think you guys know
• 50:49
  this. I am a member of the Beer Can
• 50:51
  Collectors of America. Oh no, I know that I'm.
• 50:54
  A member of good standing. I'm the secretary of the Arizona
• 50:57
  branch I. Didn't know.
• 50:58
  That organization, I don't want to brag or nothing.
• 51:01
  I've had a lot of accolades in my life.
• 51:02
  But when I was nominated and then voted in as secretary of
• 51:06
  the A1 chapter, the Beer Can Collectors of America, it was a
• 51:09
  special moment for me, I have to say.
• 51:10
  So awesome. To answer your question, I have
• 51:13
  about 1000 beer cans. It started because we moved
• 51:16
  around a lot when we were kids and 1000.
• 51:18
  Unique ones. Yeah, 1000 different. 1001, Zero
• 51:22
  00. 100 yeah, and they're in the walls, all surrounding here.
• 51:26
  I'll have you over and show them to you in person sometime.
• 51:28
  So about 12 years old lived in Pittsburgh and my buddy and I
• 51:32
  did a lot of walk in the back roads and and at the time Iron
• 51:35
  City beer Pittsburgh brewing made a whole bunch of different
• 51:39
  cans. They started with making cans of
• 51:40
  all the Pittsburgh Steeler teams pictures.
• 51:43
  Pittsburgh Pirates Pittsburgh Penguins.
• 51:45
  My dad used to do play by play for the Pittsburgh Penguins for
• 51:48
  a couple of years. Dude, one of the We Can Get AI
• 51:52
  can go on that topic happily someday, where the most amazing
• 51:55
  thing my ever my dad ever did was sitting next to him in the
• 51:59
  booth while he's doing hockey radio for the NHL.
• 52:03
  My gosh, you think I talk fast? Really.
• 52:06
  That's where I learned. It was just with Canadian
• 52:08
  frigging French names and stuff, dude.
• 52:10
  I mean, it's something here, dude.
• 52:12
  It was just insanity. So that's where I got a little
• 52:15
  my spazziness from, I'm sure. So anyway, just walked the back
• 52:18
  roads, started collecting those cans in real time.
• 52:21
  And then we moved around a bunch.
• 52:23
  Parents got divorced and stuff like that.
• 52:25
  I went to three high schools in three states, spent a lot of
• 52:27
  time by myself because, you know, he moved to a new high
• 52:30
  school in a new state. You have no friends.
• 52:32
  And I would just do walking around, just walk the back
• 52:35
  roads. And that was when people would
• 52:36
  pollute. They just throw shit out the
• 52:38
  window right before you know, And then we saw the Indian
• 52:40
  crying on. TV because.
• 52:42
  We're all bad people and I don't know if you remember that.
• 52:44
  Look it up sometime. The.
• 52:45
  Crying Indian against pollution, we're all.
• 52:48
  Same age, man. Yeah, dude.
• 52:50
  So anyway, I started collecting the cans and it grew and grew
• 52:55
  and grew. I've got about 1000 cans now.
• 52:58
  I'll show you. This is the oldest beer can in
• 53:01
  the world. So beer was first put in cans
• 53:05
  and it's Kruger cream out in 1935.
• 53:09
  Beer was first put in cans. They couldn't put it in cans any
• 53:12
  sooner because they didn't have something called keg lining.
• 53:14
  They needed a lining because this is steel.
• 53:17
  Okay, this is an aluminum. This is actual steel every time.
• 53:21
  So the can companies thought, how are we going to expand our
• 53:24
  business? I know we'll put beverages in
• 53:26
  our cans. They had food and all that, but
• 53:29
  the beer people goes, this tastes like garbage, you're
• 53:31
  ruined. Budweiser goes, we're not
• 53:32
  putting our beer in there. Keg lining came 1935.
• 53:35
  It's perfected. Beer starts being put in cans
• 53:37
  like this. And so this is the first one.
• 53:41
  This came out in February of 1935.
• 53:43
  This is one of my holy Holy Grail cans.
• 53:45
  My wife got it for me for a birthday present.
• 53:48
  It didn't cost as much then, but now it's worth more than my car.
• 53:51
  So is it is it empty or is it beer in it?
• 53:54
  It's well, OK, so this is called factory sealed.
• 53:57
  So this came from the actual factory they would use for
• 54:01
  demos. OK, but you used to have to have
• 54:03
  an opener. You needed an opener for beer
• 54:05
  cans until 1962. When they had.
• 54:09
  That's when they invented the ring pull right right ring pull
• 54:12
  punch tab 1962. So my my collection is focused
• 54:16
  on prior to 1960. Two, I collect cans you need an
• 54:19
  opener for. Here's the first Budweiser can
• 54:22
  from 1936. Wow, that's what it looked like
• 54:25
  back then. And for that little closer Mark?
• 54:28
  Yeah, and for an open, you're talking about just a basic can
• 54:31
  opener, like you poke the hole in it.
• 54:32
  Yeah, you need what was called a church key.
• 54:35
  Okay. That's awesome.
• 54:36
  And so years and years, I usually was collecting cans, get
• 54:41
  them from all kinds of weird places.
• 54:42
  It's odd because I'm not much of a beer drinker.
• 54:44
  I, you know, I just, I'll drink beer, but it's just not much of
• 54:47
  my thing. Everybody thinks when they see
• 54:49
  Mark, yeah, beer can he really like.
• 54:50
  Cameron was like a no B. Most of the cans were prior to
• 54:54
  1962, so. Budweiser from. 1936.
• 54:59
  Yeah, see, I didn't. I didn't know they were pre
• 55:01
  1962. I knew you had a beer can
• 55:03
  collection because you've shown them on Facebook and stuff.
• 55:05
  We've talked about it, but. Wait, I gotta get a couple other
• 55:08
  cool ones you've got? OK.
• 55:10
  This is Mark Jeffrey from iHeartRadio Frame.
• 55:12
  Well, that's good. Traffic guy and he's got he's
• 55:15
  got a beer can collection that is outstanding so also.
• 55:18
  Going back to the day and I'm sure you guys made jokes while I
• 55:22
  was away. From We did not make jokes.
• 55:23
  Yes, you. Did that.
• 55:25
  No, this is. This is awesome.
• 55:27
  Yeah. OK.
• 55:27
  So this is an an Iron City can. Oh, like you found when you're
• 55:31
  walking the street? From 1935 and you'd be asking
• 55:35
  why is it shaped like this little beer can history?
• 55:38
  Exactly, Exactly. So some of the old cans are
• 55:41
  shaped like this. Why?
• 55:42
  Because the can companies, American Can Company,
• 55:45
  Continental Can Company, they were smart marketers.
• 55:47
  They said we do to expand our brands.
• 55:50
  So they would go to each brewery and go and put your beer in cans
• 55:52
  and we go, we don't want to do to go.
• 55:54
  All right, what if we give you a million cans at half cost to
• 55:58
  start with? Wow, they go well, okay, just
• 56:01
  you know, cuz the can companies were smart.
• 56:04
  Can companies went to Iron City in Pittsburgh.
• 56:06
  Iron City said. Dudes, we just put in our own
• 56:08
  bottling machines and so American Can Company said what
• 56:11
  if we give you cans shaped like bottles?
• 56:13
  That's cool. And they said, OK, so this one's
• 56:16
  from 1935. This is one of my holy grails
• 56:18
  too, because I'm from Pittsburgh and my wife got this for me as
• 56:22
  well. So she goes.
• 56:23
  Way to go, Jackie. Yeah, yeah.
• 56:25
  It's, it's like, why did your wife catch you for birthday?
• 56:27
  A beer, kid. Look, look.
• 56:29
  From 19. 36 to 1936. That's awesome.
• 56:32
  I know. So everybody's got and then
• 56:35
  anyway, I've been doing it ever since.
• 56:37
  It's one of my favorite things to do and these walls around me
• 56:41
  are surrounded with old beer cans and I'll show you some
• 56:43
  time. Yeah, so we got about 10 minutes
• 56:45
  left because Mark, Mark is, you know, he's.
• 56:47
  I got some time now. I can probably go till, you
• 56:49
  know, another half hour if you like.
• 56:51
  Only as long as it's interesting to you, yeah.
• 56:54
  Oh, this is completely interesting.
• 56:55
  Yeah. OK.
• 56:56
  I love people that collect stuff like that.
• 56:58
  And it's root. Like Chris said, it's neat.
• 56:59
  He didn't know that your collection was pre 1962.
• 57:02
  That's really cool, man. Yeah.
• 57:04
  Hard to find dudes. I mean we find him in walls.
• 57:07
  I had a buddy. True story.
• 57:08
  One of my best friends back from Connecticut.
• 57:10
  We still communicate through text every day.
• 57:15
  He was redoing his bathroom in Connecticut and the house was
• 57:19
  from the 20s. He tore down a wall and three
• 57:21
  beer cans fell out. Any.
• 57:23
  Contractors. He said that's where we find
• 57:26
  them now because contractors will drink and just put them in
• 57:28
  the walls to kind of hide the fact that if you're a guy
• 57:30
  putting an insulation up there or if you're a plumber or
• 57:33
  whatever. So that's how we find a lot of
• 57:35
  old beer cans also out here in Arizona, especially when I got
• 57:38
  buddies who go mining or they spelunking, they like looking in
• 57:42
  caves and mines and such. And one of the reasons why
• 57:46
  you'll see beer cans all over my branding is because I want
• 57:49
  people to know like Chris, Chris knows I collect beer cans.
• 57:52
  And now Mike, you do too. So now you're going to be
• 57:54
  somewhere in Prescott. You're going to be in an antique
• 57:56
  store and you're going to take a picture and go, Mark, do you
• 57:59
  have this one? And I'll go, no, dude.
• 58:01
  Ask him how much. And so because I'm so loud about
• 58:04
  it, I've. Actually, I've actually come
• 58:06
  across beer cans. I thought about that.
• 58:07
  Now I know that I can take a picture and ask you.
• 58:10
  Yes, because I've got Price books right behind me.
• 58:13
  Because we our club has Price. Do not laugh.
• 58:16
  We just set a record for $65,000 a beer can sold for weekend
• 58:21
  before last. We're laughing with you,
• 58:23
  brother, because we have the same obsessions.
• 58:25
  Just. Differently, right?
• 58:26
  Yeah, see, I have I have. I've collected every bobble head
• 58:28
  from the office. Oh, nice.
• 58:30
  From everything. And there's the.
• 58:31
  TV show The Office. Correct.
• 58:33
  And it took me about two years because Stanley and Meredith was
• 58:36
  almost impossible to find. Really.
• 58:38
  Yeah, they're boxed up right now, but I actually have every
• 58:41
  single. They're wait, they're still no.
• 58:43
  Do you do you leave them in the package?
• 58:45
  No, I opened up the package. I mean, the boxes are still
• 58:47
  pristine, you know, and so there's still top quality and
• 58:51
  you know that kind of. Jazz but but but do you have the
• 58:55
  Bob Ross bobble? I don't have the Bob Ross
• 58:57
  bobble, No, you mean? Bob Ross the painter.
• 59:01
  I love Bob Ross. Damn straight, brother.
• 59:04
  Dude, Bob Ross is the man. He's he's the reason why I
• 59:08
  thought, you know, if I wanted to paint, he makes it look so
• 59:10
  friggin easy. He has some relaxing.
• 59:13
  He's the most dude, he's the most relaxed communicator that
• 59:18
  it blows me away because I'm a fan of Bob Ross for a lot of
• 59:21
  reasons, not only the painting, but because I'm into
• 59:24
  presentations and things like that.
• 59:26
  I talk to people all the time. That's.
• 59:27
  Why we all loved him. Yeah, what's your branding,
• 59:29
  dude? And it's like he had his
• 59:31
  branding down. They might have laughed at.
• 59:33
  We're still talking about the guy and he's gone all this.
• 59:35
  He got to be high as a kite and do what he loved every week.
• 59:38
  Dude. And he was good at it, you know?
• 59:40
  Damn right he was. And you felt like we felt like
• 59:43
  we were his friends, like if we went in the studio, go, hey, how
• 59:46
  you doing? Yeah.
• 59:47
  Can I watch it? And you go.
• 59:48
  Sure, probably he was just like a little.
• 59:50
  Trees. Yeah, happy little accident.
• 59:53
  That's OK. Yeah, there are where I'd be
• 59:55
  like, I'd mess it up and go. But he goes, no mistakes.
• 59:58
  Look, we'll just make it a tree. Just happy accident.
• 1:00:01
  Happy accident, right? So you talked about what's the
• 1:00:06
  name of your cover band? Oh, I've been to the bunch. 5050
• 1:00:10
  was the one I was in the longest time.
• 1:00:12
  I came up with that because 5050 chance we'd be any good that
• 1:00:15
  we'd be sober, 5050 we'd show up on time.
• 1:00:17
  It was just play on words. The current band, what we call a
• 1:00:20
  cover story because it yeah, it says that that's what we are.
• 1:00:24
  We haven't played for about a year.
• 1:00:25
  Jim Sharp, Morning guy, KTR Radio.
• 1:00:27
  Here's our lead singer. And so we, you know, to be
• 1:00:32
  honest with you guys because I don't care.
• 1:00:33
  We just play charities and stuff like that.
• 1:00:36
  We raise the money for veterans things.
• 1:00:38
  So I I don't play out because we've all done that, where you
• 1:00:41
  play a whole gig and you end up with $22.00 because the band
• 1:00:45
  drank the rest of the money and it's like, I'm not a money.
• 1:00:48
  Hard money. Yeah, yeah, yeah.
• 1:00:50
  We had a singer in in our band 5050 who would always buy rounds
• 1:00:55
  for like the first front rows and I'd be sitting there going F
• 1:00:58
  dude, I'm not doing this for cash, I'm doing this for fun.
• 1:01:00
  But come on. I remember one time I got 7
• 1:01:02
  bucks after we played all night and I was supposed to get 150,
• 1:01:06
  but it's like, wow. But you know, we're trying to,
• 1:01:09
  you know, get the band, you know, the people behind us and
• 1:01:11
  they'll come to the next gig. And so anyway, we've all been
• 1:01:13
  through. That so so there's a there's a
• 1:01:15
  true story when when we were in Nemesis, one of the things that
• 1:01:17
  I came up with during after we we come out, we come on stage,
• 1:01:21
  we bust through three songs that were kind of just in your face.
• 1:01:23
  Freeman was one of the ones that you heard that we would open
• 1:01:25
  with usually. So by the third song in the
• 1:01:27
  crowds, you know, either is in love with us or they're like,
• 1:01:29
  what the fuck is this? My ears are blowing out.
• 1:01:31
  Not, you know, so I would introduce us and chat a little
• 1:01:35
  bit, but then I'd say who wants a free beer?
• 1:01:36
  So the first time I did it, nobody said anything.
• 1:01:38
  So I, you know, I stepped away from Mike.
• 1:01:39
  I'm like, fucking kidding me. I'm like, who wants a free beer?
• 1:01:43
  And then still nobody. So I was like, all right, look,
• 1:01:45
  I'm going to ask who wants a free beer?
• 1:01:47
  And all you people out there going to scream as loud as you
• 1:01:49
  can and the loudest person is going to get a free pitch of
• 1:01:51
  beer on me. That's.
• 1:01:52
  Actually, he said, the loudest motherfucker get a free pitcher
• 1:01:57
  of beer. You have to swear in the bar.
• 1:01:59
  Go ahead. So third time, you know, I get
• 1:02:01
  enough, people scream and I just randomly point.
• 1:02:03
  So then I started buying pitchers of beer, right?
• 1:02:06
  And as I prepaid at the beginning of the show and then I
• 1:02:08
  eventually I think it was Mason jar that shut that down.
• 1:02:11
  So I stopped doing it completely because then they're like, dude,
• 1:02:13
  you can't buy it because we did, we did 18 and over shows.
• 1:02:16
  So it was a question of am I giving a free beer to an 18 year
• 1:02:20
  old or 21 year old? So I kind of got the kibosh on
• 1:02:23
  that. But it was something I did just
• 1:02:25
  to kind of get the crowd to interact.
• 1:02:27
  And then it's something that, you know, back then you we had
• 1:02:29
  to sell tickets like we talked about before, right?
• 1:02:31
  You had to sell tickets, you know.
• 1:02:32
  It definitely became part of our stick.
• 1:02:34
  People like you talked about branding.
• 1:02:36
  People knew that when they came to our show that not only were
• 1:02:40
  they potentially going to get a T-shirt, a sticker, you know,
• 1:02:43
  free alcohol, whatever, they knew they were going to have a
• 1:02:46
  good time, most importantly, right?
• 1:02:48
  And then there's the potential that you might get something.
• 1:02:50
  That became part of our stick for sure.
• 1:02:52
  Right. Which is, you know, you got to
• 1:02:54
  do something right. Dude, I and I know we all did it
• 1:02:57
  for the same reason. I, you know, there's two gigs in
• 1:03:00
  particular I remember as we opened up for RAT in Scottsdale
• 1:03:03
  and that's why I was sitting this is.
• 1:03:04
  One of my cools. I know, I know.
• 1:03:06
  It's like we got this opportunity.
• 1:03:07
  You want to open for RAT? And I was like, shit, yeah.
• 1:03:10
  I saw them on the City to City tour when Way Cool Junior came
• 1:03:13
  out. Dude, you talk about, you talk
• 1:03:15
  about perfection. I know.
• 1:03:17
  At that time, this was 1988, probably.
• 1:03:20
  Yeah, they were on top of their game.
• 1:03:22
  Man, Warren Demartini does not get enough love.
• 1:03:24
  I know, absolutely right. And I remember sitting there.
• 1:03:27
  So we're carousing with them backstage and then I'm watching
• 1:03:31
  it. So we did our set and couple of
• 1:03:32
  them kind of watched us a little bit and then I'm sitting right
• 1:03:35
  there watching. And then the other one was when
• 1:03:36
  we opened up for Bon Jovi out at Desert Sky Pavilion.
• 1:03:42
  I I should stop the story? There to. 2000 ish to somewhere
• 1:03:51
  right around in there. He was the headliner.
• 1:03:53
  I shouldn't stop the story. I might have been at that show.
• 1:03:57
  Really. Yeah.
• 1:03:58
  Oh, cool. Well, the reason why you might
• 1:04:00
  not Remember Me, Mike, because I I will tell too much of this
• 1:04:03
  story. I should just stop.
• 1:04:04
  I was just tell the story, Mark. All right, there was about 15
• 1:04:07
  bands. We were the 3:00 PM band and
• 1:04:09
  there was only about 30 people. So when we were done with our
• 1:04:11
  set, it was daytime. He was the 8:30 band.
• 1:04:14
  And so when you saw the poster, it said Bon Jovi really big.
• 1:04:19
  And then each successive bands name got smaller.
• 1:04:22
  And so it's like, it's like we were there.
• 1:04:25
  We are. So we are the literally dude, we
• 1:04:27
  are on the cavernous stage. So when we would finish the
• 1:04:30
  song. That's cool though that you
• 1:04:31
  played there. You'd hear like 11 people.
• 1:04:34
  Two of them are are wives, you know, Sure.
• 1:04:37
  But anyway, so a lot of times I'll tell the story just to poke
• 1:04:41
  people. It's like, yeah, we open for Bon
• 1:04:43
  Jovi and I know I should just leave it there and go.
• 1:04:48
  MMM, drop the drop the band that that like I didn't, I didn't.
• 1:04:52
  When we open for this band, I I, I don't want to sound stupid,
• 1:04:56
  but I just I didn't care. And now, being who I am and the
• 1:04:59
  age I am and and how my love for music is just grown immensely.
• 1:05:04
  Drop. You know what I'm talking about,
• 1:05:05
  Mike, right? Yeah, the Marshall Tucker Band.
• 1:05:07
  Yeah, we open for them. Like fucking serious.
• 1:05:10
  I didn't have the same appreciation either.
• 1:05:12
  No, I'm not at all that I did. We were 20.
• 1:05:15
  Caldwell. Years old maybe?
• 1:05:17
  Oh. Fucking yeah.
• 1:05:18
  Those guys could play anything. They chose country, but they
• 1:05:21
  could play anything. And see the benefit of Nemesis.
• 1:05:24
  We could play with anyone because we were we were that
• 1:05:28
  dynamic in our we. Opened from everybody from the
• 1:05:30
  Marshall Tucker Band to Sacred Rank.
• 1:05:32
  Enough's enough. I partied with enough's enough
• 1:05:36
  on their on their bus. I just told that story the other
• 1:05:39
  day. That was the most cocaine I had
• 1:05:40
  ever seen in one setting. It's like they opened up a kilo
• 1:05:44
  and threw it on the table dude. Yeah, I hear you.
• 1:05:46
  I did some of that shit myself. That's oh.
• 1:05:49
  Yeah, yeah, Pat Travers, he was a fun.
• 1:05:52
  One. Oh yeah, I love Pat Travers.
• 1:05:53
  Tony McAlpine Yeah. LA Gun 7 Dust.
• 1:06:00
  Yeah, all the all the big 80s bands that that stopped playing
• 1:06:03
  arenas because the grunge took over, you would find their way
• 1:06:06
  through Mason Jar. You remember the Electric
• 1:06:08
  Ballroom? That's where we did a lot of
• 1:06:09
  shows like The Ballroom, Hollywood Alley.
• 1:06:11
  I met Chris at the Electric Ballroom at a Camel Box show.
• 1:06:13
  Yeah, yeah. Oh shit, I liked that.
• 1:06:16
  I was singing. I was singing along with.
• 1:06:17
  With right behind my head. Right.
• 1:06:19
  And so Mike kept turning around, looking at me, and I was getting
• 1:06:21
  to look like, who's this motherfucker?
• 1:06:23
  Why is she fucking singing in the back of me?
• 1:06:24
  Right? And then half the stage power
• 1:06:27
  goes out right? So then the.
• 1:06:28
  House all the power to the whole placement.
• 1:06:30
  We're standing in the dark. Yeah.
• 1:06:32
  And then and then he turns around the business card.
• 1:06:34
  Are you Singer maybe? And there you go.
• 1:06:41
  My Horror Story was I started that band Mark, and the guy that
• 1:06:45
  we started the band with was also our bass player.
• 1:06:49
  And our first gig was at the ballroom on the mainstage
• 1:06:52
  because I knew the guy that ran sound there.
• 1:06:54
  So it's always who you know, right?
• 1:06:55
  Not working. And about 10 minutes before
• 1:06:59
  Showtime, my drummer comes over and says we got a fucking
• 1:07:01
  problem. And I said, what's that?
• 1:07:04
  You know, forget your drumsticks or something.
• 1:07:06
  Just trying to make a joke, you know?
• 1:07:08
  And he's like, no, man, you better go check out.
• 1:07:11
  His name was also Mike. And I walk over there and it was
• 1:07:14
  deer in the headlights, man. I put my hand in front of his
• 1:07:16
  eyes and he was just stage fright like I had never seen.
• 1:07:20
  And, you know, being discretion the is the better part of valor.
• 1:07:25
  My drummer was like, that can never happen again.
• 1:07:27
  I just can't, you know, you can overlook a lot of things, but
• 1:07:31
  you can't wonder about the guys you're going to walk on that
• 1:07:33
  stage with every night because it's intimidating for everyone
• 1:07:37
  on some level. You can't worry about the other
• 1:07:39
  guy. So that's how I ended up looking
• 1:07:41
  for Chris. And I figured if the guy was
• 1:07:43
  brazen enough to sing at the top of his lungs along with the band
• 1:07:47
  that he came to see, then he's probably not afraid to go out
• 1:07:51
  there and do that in front of anybody, right?
• 1:07:53
  Yeah, and. That's a great example, yeah.
• 1:07:57
  History proved right. I was, was good at spotting
• 1:08:00
  talent. I, you know, I wasn't the most
• 1:08:03
  talented guitar player, but I knew what I like to hear and I
• 1:08:07
  knew what talent was. You either have it or you don't.
• 1:08:09
  You know, it's, it's one of those things that it sounds
• 1:08:11
  harsh, but you got to be honest with people because you can't
• 1:08:15
  put yourself in a position where you're going to suck.
• 1:08:18
  Mike And you're right. And one of the things that
• 1:08:21
  again, getting back to my position in radio where I was
• 1:08:25
  like a an offensive lineman on a football team, I was, I, I did
• 1:08:29
  same way for bands. I I've said it over and over.
• 1:08:31
  It's the people have said, oh, Mark, you got to play in bands
• 1:08:33
  and go look, I didn't let lack of talent stop me from getting
• 1:08:36
  up there. Was I the best keyboard player
• 1:08:38
  ever? No, not by a long shot, dude.
• 1:08:40
  I always cite myself as the least talented person in the
• 1:08:43
  band. That may or may not be true, but
• 1:08:45
  that's how I looked at it. And that's how I, you know,
• 1:08:47
  either got better or at least. But you're not going to let it
• 1:08:50
  stop you from. But I'm going to go up there
• 1:08:52
  anyway and I'm going to have a blast and people are going to
• 1:08:54
  think what they're going to think.
• 1:08:55
  I think I do remember one time I we were playing at the Joe's
• 1:08:58
  Grotto and we would start with Mr. Crowley, you know, and that
• 1:09:03
  starts. That's my thing.
• 1:09:04
  That was the keyboards. We were going to do that, you
• 1:09:08
  know, really wicked to Don Airy played it originally anyway,
• 1:09:12
  going to start with that. But just before it, the guy blew
• 1:09:16
  the fog everywhere. So and then they turn the lights
• 1:09:19
  on and, and fog with lights on them.
• 1:09:21
  It's like I can't see my keys. I was like, and my guys are
• 1:09:24
  going go, Mark, go. They're looking at me.
• 1:09:26
  I'm going, I I can't see, dude, I can't, I have to hit my switch
• 1:09:29
  because I had yeah, dude, it was just like Spinal Tap, which by
• 1:09:33
  the way, they're, they've got a new movie coming out.
• 1:09:35
  Can't wait to see it. But yes, I'm sure someday we'll
• 1:09:38
  have to do another one of these and we'll talk about our Spinal
• 1:09:41
  Tap moments because I did them all.
• 1:09:44
  That's awesome, man. And we have two, you know, I
• 1:09:47
  here, here's a good one. My guitar got stolen.
• 1:09:50
  I was working at printing company and guy comes in, he's
• 1:09:54
  like, man, he left your back window down, it's raining
• 1:09:57
  outside. And he said your wallet, he left
• 1:10:01
  your wallet in there. And I can't believe it's still
• 1:10:03
  there. And I said my wallet's still
• 1:10:05
  there because my guitar is gone. I didn't even have to go look.
• 1:10:08
  My guitar was also in the back seat and it was so I've Long
• 1:10:12
  story short, I bought one. It had a floating tremelo on it,
• 1:10:16
  and I was always used to having multiple instruments, so I had
• 1:10:19
  two guitars minimum at all times.
• 1:10:22
  Now I only have one. We're in the middle of playing a
• 1:10:24
  song. I go to play the solo string
• 1:10:27
  breaks. I'm not even thinking as a
• 1:10:29
  player. The tension of a floating
• 1:10:32
  tremelo also keeps the tuning right.
• 1:10:34
  So now my guitar is completely out of tune.
• 1:10:37
  We're right in the middle of the song.
• 1:10:38
  I don't have another instrument. So I jump back behind my rig,
• 1:10:42
  you know, and start changing my string.
• 1:10:44
  And these guys, they troopered on for it took a while.
• 1:10:47
  You know, how long it takes to change a guitar string,
• 1:10:50
  especially when you're under pressure.
• 1:10:52
  They never missed anything. Chris crowd engaged.
• 1:10:56
  And it was awesome. You know, that was the level of
• 1:11:00
  professionalism that I understood in my own mind at
• 1:11:04
  that moment in time how great these guys really were.
• 1:11:07
  I was like, man, you know, you never know till you're there.
• 1:11:10
  Are they, you know, are the other members going to fold?
• 1:11:13
  You know? We have, like I was going to
• 1:11:17
  say, we did a game once at the Hard Rock Cafe when it was on
• 1:11:20
  Camelback here in Phoenix, Camelback Road, 20, 4th St. and
• 1:11:22
  we were opening up for KISS Army, the actually officially
• 1:11:25
  sanctioned KISS Army. Good guys, talented musicians.
• 1:11:30
  But while we're playing, so the bass player who is next to me,
• 1:11:33
  something happened to his bass. Anthony's looking, man.
• 1:11:35
  I got nothing. So he's going, he's going to
• 1:11:37
  take it, take it. So I switched my bottom keys to
• 1:11:40
  the bass sound. And so I had to play his bass
• 1:11:42
  for I keep looking. I'm like, dude, you're going to
• 1:11:44
  take this shit back over because I got my own shit to worry
• 1:11:46
  about. Yeah, but that's where I met my
• 1:11:49
  wife too, at that gig. Let's let's, let's talk on touch
• 1:11:54
  on Jackie because Jackie's a cool human, so she's very into
• 1:11:58
  MC Cobb. My wife is a monster, a
• 1:12:01
  universal monster fan. She likes old bloody makeup
• 1:12:06
  effects. Not the new gory, super gory
• 1:12:07
  stuff, but Frankenstein, Dracula, so cool creature.
• 1:12:11
  So she's got a large collection of of all kinds of we have
• 1:12:14
  life-size Frankenstein's and creatures from the Black Lagoon
• 1:12:17
  and so on and so forth. And also.
• 1:12:19
  Stuff too, right? So she likes the old school and
• 1:12:23
  that's why we got along because when I met her, you know, she
• 1:12:27
  was hesitant to let me come into her apartment, probably for
• 1:12:29
  various reasons, but but one of them was because she did on the
• 1:12:33
  side. She does bloody makeup, special
• 1:12:35
  effects, did a bunch of independent movies and stuff
• 1:12:38
  where she would put blood on your face.
• 1:12:40
  So we have in the other room next to me here, we have fake
• 1:12:42
  limbs, fakes arm, fake legs. We have, you know, mask
• 1:12:46
  prosthetics that you can put on and paint on, make it look like,
• 1:12:49
  you know, somebody's been injured.
• 1:12:50
  Yes, she, she, she dropped some of her stuff on Facebook and
• 1:12:53
  then it's, and because I was in theater then I was, I, I, when I
• 1:12:56
  got into acting, I was like, OK, I'm going to do all the things.
• 1:12:59
  So I'm, I know how to do runs lights, I know how to run sound.
• 1:13:01
  I know how to do the theatrical stage makeup, which is different
• 1:13:04
  than just regular makeup. So I, you know, been there, done
• 1:13:07
  all that stuff. So whenever she drops something
• 1:13:09
  every now and then with her, her makeup stuff, I'm like, Oh yeah,
• 1:13:11
  it takes me back. I can't remember that.
• 1:13:12
  I remember doing that and these things, you know, like you had
• 1:13:15
  to make bloody scars and you had, we had, we had this one
• 1:13:18
  thing one time we had to use something that's not normally
• 1:13:20
  used for makeup. And if you remember the movie
• 1:13:22
  Hellraiser and Pinhead. So I took toothpicks and cut
• 1:13:26
  them in half and I, I drew the outline on my head because I
• 1:13:30
  had, my head was shaved by then and used Ridgid collodion to
• 1:13:33
  glue all the toothpicks on my head, like all the way around
• 1:13:36
  with the makeup and the bloody. And I made my eyes look kind of
• 1:13:38
  bloody. And then I had a blood capsule
• 1:13:39
  because we had to take pictures of it to be graded on.
• 1:13:42
  So I was doing this. Your normal look right.
• 1:13:47
  Exactly. Blood dripping out.
• 1:13:49
  But those are the kind of cool things that you don't think
• 1:13:51
  about. And then when Jackie posts that
• 1:13:52
  kind of stuff, Oh yeah, I remember doing those things.
• 1:13:54
  Well here, that's another good story.
• 1:13:56
  At that moment in time when he shaved his head, which was
• 1:13:59
  completely socially unacceptable at the time, he went from having
• 1:14:03
  hair at one band practice and the next band practice.
• 1:14:06
  This fucker just shows up all casual like hey you guys ready
• 1:14:09
  to go and. But that wasn't what was your
• 1:14:14
  shaving his head yet? He wasn't Rob Helford still was
• 1:14:16
  trying to hang on to the remnants of the once great
• 1:14:19
  symbolization, as George Costanza would say.
• 1:14:22
  That's right. Yeah, that was another thing
• 1:14:24
  that people really keyed in on at the time because that was a
• 1:14:27
  striking look. You know, yeah, Nobody was done.
• 1:14:31
  And the funny part about that is I had a roommate, a black
• 1:14:35
  roommate who was very much into Louis Farrakhan, right And had
• 1:14:39
  right. So he would, we would go places
• 1:14:41
  and I had a big lifted 1992 Ford F-150 XLT blue truck with an
• 1:14:47
  American flag and a, an international flag on the
• 1:14:49
  window. So he and I would get that thing
• 1:14:52
  and go play. So we, I remember going to
• 1:14:53
  Fiesta Mall when it was still here and we're walking through
• 1:14:56
  the mall. And so I'm ignorant, right?
• 1:14:58
  Because I'm, I'm a Skinhead looking guy now I have a black
• 1:15:01
  and red checkered flannel on and Doc Martins with blue jeans.
• 1:15:05
  Courtney's next to me with the, with the Farrakhan turbine hat
• 1:15:08
  thing and like some shroud thing.
• 1:15:11
  And we're casually walking through the mall.
• 1:15:13
  So we would go into the corner of 1 store and I started
• 1:15:16
  noticing people would go out the other side of that store because
• 1:15:18
  what the fuck is this? Like how is this dynamic and how
• 1:15:23
  does it work? Well, that was another Spinal
• 1:15:25
  Tap moment for us because right after you did that we got booked
• 1:15:28
  with the Skinhead lineup, not just one Skinhead band.
• 1:15:31
  We were the only like non Skinhead band on the whole
• 1:15:36
  lineup. And if it had not been for him
• 1:15:38
  being a big dude and my drummer being crazy, we probably would
• 1:15:41
  have got our ass kicked. Because that was the night that
• 1:15:44
  I learned those people hate everybody, not just black
• 1:15:46
  people. That's right.
• 1:15:48
  They hate everybody that's not like them.
• 1:15:50
  They're very and and. Again, it was just it was the
• 1:15:52
  reason behind it, Mark is my bald cap RIP and dress
• 1:15:55
  rehearsal. And back then there was no
• 1:15:56
  Amazon. So it's like, OK, Chris, we got
• 1:15:58
  two weeks to get the bald cap because they come from New York
• 1:16:02
  or you just do it with hair. And I was playing this Butler in
• 1:16:05
  a play called Bo Jest. And it was this weird little, I
• 1:16:09
  don't know, character that the director had me develop.
• 1:16:12
  And I was like, fuck it, I'll just shave my head.
• 1:16:13
  It's just hair. I'll grow it back.
• 1:16:16
  And it just took because I have the perfect head for being bald
• 1:16:19
  and you know, there you go. I would cite that as an example
• 1:16:22
  of how committed this guy is to whatever role he's playing in
• 1:16:25
  life. You know, it doesn't matter what
• 1:16:26
  he's doing, but hey, whatever needs to be done, I'm going to
• 1:16:29
  do it. When the fun thing too, when the
• 1:16:31
  when the review came out after the opening night, I had a whole
• 1:16:34
  paragraph and I just literally had two lines.
• 1:16:36
  I came out on the stage and I and I said this when this weird
• 1:16:39
  voice, Mr. Undershaft, they're here waiting for you.
• 1:16:43
  And then I walked back off the stage.
• 1:16:45
  But that look and that delivery and how my walk was because I
• 1:16:49
  kind of did a weird little Penguin walk.
• 1:16:51
  That was a paragraph worth in in the review, which I was like,
• 1:16:54
  OK, that's cool. And character acting by Chris
• 1:16:57
  Dunham stood out as a memorable scene.
• 1:16:58
  Blah blah blah like. Not fun.
• 1:17:00
  You know, like that we've all done accomplished things, but
• 1:17:04
  we'll pull out these little weird moments like, yes, I know.
• 1:17:06
  I that's how I am. I know I did this.
• 1:17:09
  Yeah, but I was kidding. But then they elected me to be
• 1:17:11
  an officer in the beer cake collecting.
• 1:17:12
  That's awesome, dude. So, so, you know, I was on the
• 1:17:15
  radio, but but you know, it was really cool.
• 1:17:18
  I've got these really weird people are going you're, you're
• 1:17:20
  nuts, dude. That's what makes you a genuine
• 1:17:22
  human being. Exactly.
• 1:17:24
  So how many people are in in the Arizona Beer Can Collecting
• 1:17:27
  Club? We have about 100 here, 150
• 1:17:31
  maybe in Arizona. There's about 35,000 of us
• 1:17:34
  nationwide. Wow.
• 1:17:36
  But it's it's think of it more as brew Rihanna.
• 1:17:39
  So one of my best friends, he collects openers, only openers
• 1:17:42
  and there's maybe 500 different openers.
• 1:17:45
  I've got another good buddy who has a giant warehouse and he's
• 1:17:49
  got about 200 neon beer signs full size from bars.
• 1:17:52
  Like, you know when you walk in a bar and there's always neon
• 1:17:55
  beer signs? Sure.
• 1:17:55
  Yeah, that's what he collects. He's only got a few cans.
• 1:17:58
  My thing is cans. So it's a brewery.
• 1:18:01
  So it's a brewery thing like you just said?
• 1:18:02
  Brewery thing so. It's not just beer, it's
• 1:18:04
  everything. We got a buddy who created a map
• 1:18:07
  of the United States. It's it's bigger than I can show
• 1:18:10
  you on here, but it's probably maybe 4 feet wide, 3 feet tall.
• 1:18:13
  And it's a United States map and it's made with beer caps with
• 1:18:18
  each beer cap is from the state or right in that proximity.
• 1:18:23
  So when you look at it, you go, oh, no shit, there's Rolling
• 1:18:25
  Rock from right in the middle of Pennsylvania.
• 1:18:27
  And so some of all of us are. We're all crazy in our different
• 1:18:30
  ways. He also happens to be our bass
• 1:18:32
  player, which is why we were talking at the beer camp thing.
• 1:18:35
  And, you know, say, Mark, you're a musician, aren't you?
• 1:18:37
  I go, I stab at the keys. I don't know if I qualify as a
• 1:18:40
  musician, but I don't let lack of talent stop stop me from
• 1:18:43
  getting up on stage. And he said I play bass.
• 1:18:45
  And so anyway, he joined our band.
• 1:18:47
  There you go. So do you have you ever like,
• 1:18:50
  experimented with writing your own songs as a musician?
• 1:18:53
  I did terrible at lyrics, pretty good at writing song parts
• 1:18:59
  because I was a keyboard player. And I'll say it to you this way,
• 1:19:02
  Mike, the advantage I had is a keyboard player.
• 1:19:04
  I have Alesis products. I have Alesis, Alesis QS 6,
• 1:19:07
  Alesis QS 8. Love those.
• 1:19:10
  Quadriverb. Yeah, I've got a Quadriverb as
• 1:19:12
  well. Well, then you know the sounds
• 1:19:14
  that are built in there. You could play a couple of notes
• 1:19:16
  and go on whatever sound you've picked.
• 1:19:19
  You go, Dang, I hear something. So that's how I would come up
• 1:19:23
  with parts and then present them to the guys.
• 1:19:26
  IA bunch of original songs. Back when the Internet was just
• 1:19:29
  starting to be a thing. One of the things I have hanging
• 1:19:31
  up on my band room walls, a check written out to me for
• 1:19:34
  $0.27 because I got paid because somebody bought my song on the
• 1:19:38
  Internet. I still haven't cashed and
• 1:19:41
  probably couldn't, but but it's from way back when the Internet
• 1:19:43
  started because I put up on one of those sites and somebody
• 1:19:45
  downloaded it and I know I got this 27 cent check in the mail.
• 1:19:48
  I was like, F yeah, that's why I say it's like, yeah, I did this
• 1:19:52
  and and about presidents and did shit like that and open up, open
• 1:19:55
  up for Bon Jovi. But look, I got $0.27 for the a
• 1:19:58
  song that I put up on the Internet.
• 1:20:00
  Well, it's kind of cool to be on like like the last Ben is in
• 1:20:03
  we're on I we're on the, you know, iTunes and whatever.
• 1:20:06
  But it's kind of cool because not many people can say hey.
• 1:20:09
  That's right, right it is. That's right.
• 1:20:11
  You know, Yeah. Yeah, we're all in a rarefied
• 1:20:13
  group and that we've all been published artists at one time in
• 1:20:16
  our lives. Right.
• 1:20:17
  Which is fun, you know. Well, that's why we could say to
• 1:20:19
  people what I, you know, we talked at the beginning here how
• 1:20:22
  I consult podcasters and I run into them all the time, several
• 1:20:25
  a day, usually I've got some meetings lined up later.
• 1:20:28
  And usually it's like, I'll go, OK, what what are you talking
• 1:20:30
  about here, dude? Is, is this your hobby or are
• 1:20:33
  you going to brand yourself? Because if you got a hobby, then
• 1:20:36
  I'll tell you, you know what, just do a Zoom call with your
• 1:20:38
  friend, put it up on YouTube. Boom, you got a podcast, right?
• 1:20:42
  If you're going to rebrand yourself, if this is going to
• 1:20:44
  become you, then we can talk and we'll start to kind of dial in
• 1:20:47
  is like who's your support team? What are you going to do about
• 1:20:50
  show prep? Who's your target audience?
• 1:20:51
  We start going through all those questions.
• 1:20:54
  You're talking to my support team.
• 1:20:55
  Yeah, he he does do all that because when I went and and
• 1:20:57
  visited market at, at what's it called again, Worldwide Studios,
• 1:21:01
  Star Worldwide Studios, Star Worldwide Studios, when I went,
• 1:21:04
  he invited me down to take a look and stuff, which is really
• 1:21:06
  cool. Met some people that were there.
• 1:21:08
  Yeah, Mike, you got to come by too, dude.
• 1:21:09
  It's. Cool.
• 1:21:10
  He lives. He lives in Pontiac, IL.
• 1:21:12
  That's our. Problem.
• 1:21:13
  No shit. Really.
• 1:21:13
  Yeah. Yeah, I'm 1800 miles away, but I
• 1:21:16
  will definitely come out there and visit it at some point.
• 1:21:18
  Well, next time you come out here, it's like we'll all get
• 1:21:20
  together. Yeah, yeah, yeah.
• 1:21:21
  It's the deal. So, but yeah, so he does.
• 1:21:23
  He does. He's just because even though he
• 1:21:25
  knew that, OK, you know, Chris might have been into this like
• 1:21:29
  he ran down the gamut, man. He's like just drilled me.
• 1:21:31
  I was like, why? Right on.
• 1:21:34
  But that's that's cool because he's passionate.
• 1:21:35
  That's what you want. Because Mike, because you know a
• 1:21:37
  lot of people, it's like, yeah, I want to.
• 1:21:39
  It would be like on radio, Mark, I want to be on the radio.
• 1:21:41
  It's like, do you? Do you really?
• 1:21:43
  I'll talk to you. OK.
• 1:21:44
  The first thing I want you to do is going forward, I want you to
• 1:21:46
  read everything out loud when you're alone or when you're with
• 1:21:49
  people. I want when you read anything,
• 1:21:51
  read it out loud. Get good at that.
• 1:21:53
  Get used to the sound of your own voice to know how much
• 1:21:55
  breath you have to learn how to read ahead.
• 1:21:57
  Sometimes you're, you know, and then will the people do it?
• 1:22:00
  I don't know, you know. So I, I first thing I try to do
• 1:22:04
  is depending on who it is an example.
• 1:22:07
  So I can't tell you how many people would come into my
• 1:22:09
  Phoenix office applying to be a traffic reporter because I would
• 1:22:13
  always be looking for new people depending on their attitude.
• 1:22:15
  The ones that with an attitude that would sit down like they
• 1:22:17
  thought they're pretty special, I would go, all right, we're
• 1:22:20
  going to play a little game. You are live on the radio right
• 1:22:22
  now Three How do you get to your house?
• 1:22:25
  How do I get to your house from here?
• 1:22:26
  321 go. Right on.
• 1:22:29
  You know, because it's like and they go, well, wait, what do you
• 1:22:31
  mean I go, dude, I said you were alive, man Okay, let's try it
• 1:22:34
  again. How do I get to your house from
• 1:22:36
  here? 32GO, you know and there's and I
• 1:22:40
  do that because there's a lot of correct answers.
• 1:22:42
  One would be well, Mr. Jeffrey, I would get up from this chair.
• 1:22:45
  I would proceed through that door.
• 1:22:46
  I would go down the stair. That's cool Or you could go
• 1:22:48
  well, I'd get in my car and jump on the two O 2 and go westbound
• 1:22:51
  over. That's cool too, but it was be
• 1:22:53
  like, dude, can you be on the spot?
• 1:22:55
  Go. Exactly.
• 1:22:56
  Because there's no such thing we.
• 1:22:57
  Started until we started doing this, I wouldn't even, I would
• 1:23:02
  kind of have an idea what you're talking about.
• 1:23:03
  But he's done it to me a few times where he's like, I got to
• 1:23:06
  go fill in this. You know, I understand what
• 1:23:09
  you're talking about because when you're put on the spot like
• 1:23:11
  that, especially when you've been covering a subject, it's
• 1:23:14
  like, oh, yeah, what are we going to talk about now?
• 1:23:16
  Oh, hey. Well, OK, so what's your, what's
• 1:23:19
  your guys call to action in this podcast?
• 1:23:21
  Where are you sending people? What do you want them to do?
• 1:23:24
  We are looking for, we talk about people, we talk about
• 1:23:27
  addiction, we talk about recovery.
• 1:23:28
  That's our center point. That's where we started the
• 1:23:30
  focus because I'm over 20 years sober.
• 1:23:31
  Mike, whoops. Mike has had his battles with
• 1:23:34
  with substances as well. So we're both clean and sober
• 1:23:36
  from that aspect. So we first started, it was more
• 1:23:38
  just having conversations with each other, kind of getting Mike
• 1:23:41
  comfortable with this because again, this was totally out of
• 1:23:43
  his comfort zone. As we've grown in doing this,
• 1:23:47
  we've we've started collect classic, started to collect gas
• 1:23:50
  coming on the show and it's all human nature stuff.
• 1:23:52
  So we had, we had a gal on that talked about being kidnapped,
• 1:23:55
  you know, three different times before the age of 21.
• 1:23:58
  That was horrific. And your survival stuff like
• 1:24:00
  that. We had somebody who was on the
• 1:24:01
  show that actually smoked his first joint when he was six
• 1:24:03
  years old in San Francisco because his parents were
• 1:24:05
  hippies, right. And then we have people like you
• 1:24:08
  on that just have this fantastic life.
• 1:24:10
  I have so many coming on next week.
• 1:24:11
  That's a nurse, traveling nurse. She does a lot of stuff, a lot
• 1:24:14
  of good all over the world. It's not Team Rubicon.
• 1:24:16
  What's the other? It's the other group of
• 1:24:18
  traveling nurses that go to, you know, help recovery, you know,
• 1:24:21
  hurricane, stuff like that. So it's more of a human interest
• 1:24:24
  censored. But it all kind of circles back
• 1:24:26
  to just two really good friends who've known each other for a
• 1:24:29
  very long time, having conversations that, that are
• 1:24:31
  engaging, that real and raw and relevant to what's going on in
• 1:24:34
  the world. Because we kind of cover
• 1:24:35
  everything, which is, well, when you came on, we started talking
• 1:24:38
  about it. You're like, we can talk about
• 1:24:39
  it. I'm like, we're just going to
• 1:24:39
  shoot from the hip because that's what we do.
• 1:24:41
  It's it's just conversation. It's, it's, it's learning from
• 1:24:44
  people and sharing stories. And kind of like when I did Good
• 1:24:48
  News Arizona, it's like, let's find some positive things to
• 1:24:50
  talk about to make your day that much better instead of focusing
• 1:24:52
  on the, you know, the negative Nelly stuff.
• 1:24:54
  I guess I would say going forward to, I would like to mix
• 1:24:58
  in what people like about when Chris and I do the show by
• 1:25:02
  ourselves with, you know, trying to find a balance between that
• 1:25:06
  and having people like yourself on who have lived their dream,
• 1:25:11
  for lack of a better term, right.
• 1:25:12
  And people love. I like where he said human
• 1:25:15
  interest. People like to hear somebody
• 1:25:18
  that is passionate about what they've done.
• 1:25:20
  You couldn't see it, Chris. And I saw it when he asked about
• 1:25:22
  your beer can collection. It was like somebody who
• 1:25:25
  collects model trains, you know, you just asked them, Hey, can
• 1:25:27
  you show me your new Lionel? Oh, yeah.
• 1:25:29
  It doesn't matter if they're 80 years old.
• 1:25:30
  They still get that little kid at Christmas look.
• 1:25:33
  Yep, that's detected. What you want to hear about beer
• 1:25:37
  cans? Those are the.
• 1:25:38
  Stories that I'm looking for, for sure.
• 1:25:40
  Exactly. You know, I think people like
• 1:25:42
  that. Well, the reason I brought it
• 1:25:43
  up, Mike, is and it's the programmer in me.
• 1:25:45
  It's like in the and the podcast consultant is like, OK, cool.
• 1:25:49
  So then you're going to send them to your web page or to
• 1:25:52
  your, your Instagram or your Facebook and go, I want to hear
• 1:25:55
  from you. I'd love to hear your stories.
• 1:25:57
  Tell us what you you like about the show or what you'd like to
• 1:25:59
  feature. Maybe you have an idea for a
• 1:26:01
  guest. Hit me up at whatever.com or so
• 1:26:04
  it's your call to action. So Mike, your answer is when
• 1:26:06
  Chris would go up and go get up and say kill 3 minutes.
• 1:26:09
  I'll be right back where you immediately go into your call to
• 1:26:12
  action. Go with the good opportunity
• 1:26:13
  here to. Well, Chris is a way to We'll
• 1:26:16
  encourage you to drop us a note. We'd love to hear from you, love
• 1:26:19
  to hear what's happened in your life, and we'd love to interact
• 1:26:22
  so you can find me on. Facebook, because that's what
• 1:26:24
  I've been doing for sure. So yeah.
• 1:26:27
  Actually so. Yeah, we're involved in quite a
• 1:26:29
  few podcast Facebook pages that have helped generate guests and
• 1:26:34
  things like that. Because again, there's some
• 1:26:36
  that'll be stuck in that box, right?
• 1:26:38
  If you're this type of person, we want you on the show, but we
• 1:26:42
  just open it up because again, it it the end of the day, it's
• 1:26:45
  just two, two really good friends having conversations and
• 1:26:47
  and we're in what I don't know, 16 and 17 countries now.
• 1:26:50
  So we've. 17, yeah. So we've grown organically.
• 1:26:53
  We're not, we're not out there paying placement and shit like
• 1:26:55
  that. Because it it to me, it means
• 1:26:57
  more when you grow things organically, word of mouth and
• 1:26:59
  start getting referral. Hey, let's go on this show, go
• 1:27:01
  on that showing in the feedback and the reviews.
• 1:27:02
  We're trying to at the point now where I'm going to start poking
• 1:27:05
  guests and stuff to review us. Like Mark, when we get done, go
• 1:27:07
  to the Crystal Mike Show on Facebook and give us a review.
• 1:27:10
  There's your call to action. Thank you.
• 1:27:12
  That's what I was looking for, call to action, which you should
• 1:27:15
  say four or five times during the show, but that's just me.
• 1:27:19
  That's. Just me.
• 1:27:20
  That's the guy in me going, OK, you guys do a good job.
• 1:27:22
  I like that, but I need more call to actions like you just
• 1:27:25
  revealed your passion. OK, so don't be afraid to point
• 1:27:29
  out that passion and, and build that into a 20 or 32nd message
• 1:27:33
  where by the way, we want to hear from people that you know,
• 1:27:36
  to have some of the similar beliefs as us.
• 1:27:37
  And you can go here anyway, Mark back to you.
• 1:27:40
  Just work that shit and naturally and organically, you
• 1:27:42
  know, 3-4 times during the show because you don't know what
• 1:27:45
  sometimes people stop and start your show and that sort of
• 1:27:48
  stuff. Don't be afraid to shamelessly
• 1:27:50
  promote what you're doing. You're doing a good job.
• 1:27:52
  I don't, I don't do as good a job at that on this as I did
• 1:27:55
  when I was on Real Talk USA, because it's not, it's not, it's
• 1:27:57
  the format's not sitting in front of me, you know, and the
• 1:28:00
  way I used to do that and the way that because I had to write
• 1:28:02
  every show, so I had all my breaks and you know, and this is
• 1:28:05
  such a free filming thing, but I'll make little sticky notes
• 1:28:08
  and remind myself that, hey. Right.
• 1:28:10
  So you get 3 by 5 index cards. You write in Sharpie and you
• 1:28:13
  have that stuff laying down in front of you because Chris,
• 1:28:16
  you've been in radio stations before and you'll see it.
• 1:28:18
  Every radio station I've ever been in has what you're supposed
• 1:28:20
  to say somewhere on the wall in the vision of the the DJ.
• 1:28:24
  So we can go, it's hot hits because you know, this week
• 1:28:26
  we're hot hits. Next week we're, you know, the
• 1:28:29
  best hits because you get a new program director going.
• 1:28:32
  I have an idea. You know, I'm the new program
• 1:28:35
  director. I can't leave things alone.
• 1:28:37
  I have to mess with it. Otherwise they'll wonder why
• 1:28:39
  they hired me and I'm going to screw everything up.
• 1:28:41
  Yep, Yep. No, that's good advice.
• 1:28:43
  And and you're, you know, there's nothing that I didn't
• 1:28:45
  know. You just need to snap me.
• 1:28:46
  Smack me. That's right, dude.
• 1:28:48
  I appreciate that. But you're doing a good job.
• 1:28:50
  That's what I think. That's what makes people like
• 1:28:52
  him valuable is, you know, you could be the most talented
• 1:28:57
  musician in the world and people say, why do you need a producer?
• 1:29:00
  That interaction between the three of us just proved why you
• 1:29:04
  need somebody like that, because you can have all the talent in
• 1:29:07
  the world. I'm in the same boat as you as a
• 1:29:09
  songwriter, Mark. I can come up with parts,
• 1:29:12
  millions of parts. I, I'm, I'm never ending for
• 1:29:15
  ideas. Putting them together was always
• 1:29:17
  my problem. That's where, you know, a
• 1:29:19
  drummer comes in for a guitar player or a keyboard player.
• 1:29:23
  You need somebody to arrange those thoughts in your head
• 1:29:26
  together, tie them together. Yep.
• 1:29:30
  Absolutely. All right, boys and girls.
• 1:29:33
  Hey, this is the Chris and Mike show.
• 1:29:34
  Thank you, Mark Jeff for coming on.
• 1:29:35
  And hey, boys and girls, you know, as you're sitting out
• 1:29:37
  there in, in in Facebook land and in Spotify land, go to go to
• 1:29:41
  Facebook, find Chris and Mike show and drop a review, make a
• 1:29:43
  comment, tell us what you want to hear and we'll we'll try to
• 1:29:45
  wrap a show just around you. Right.
• 1:29:48
  Anything you want to say, Mark and wrap up.
• 1:29:50
  No, I think I keep on keeping on it.
• 1:29:52
  For those who are thinking I might want to start a podcast,
• 1:29:55
  my best advice, just start, even if you just record, just get a
• 1:29:59
  friend on a Zoom call. Record the Zoom call and talk
• 1:30:02
  about whatever it is that you're interested in.
• 1:30:04
  Make it 5-10 minutes, put it up on your free YouTube channel.
• 1:30:08
  There you go. You started your show and just
• 1:30:11
  do another one and another one and you just stack those things
• 1:30:14
  and pretty soon you're on your way.
• 1:30:15
  So just start. That's what I would say.
• 1:30:17
  Yeah, Mike, got anything to say? I agree with what he said.
• 1:30:21
  That's exactly what we did. We just started and it was
• 1:30:24
  painful in the beginning. And it's progressively gotten
• 1:30:27
  better through the feedback that I hear from the people that are
• 1:30:31
  listening to the show. So obviously it's gotten better.
• 1:30:34
  You're always too close to as as an artist, but I truly
• 1:30:38
  appreciate the feedback from people, positive and negative.
• 1:30:41
  I mean, we take constructive criticism just as well as
• 1:30:43
  anybody, so. How many episodes in are you
• 1:30:46
  guys? This is like 90.
• 1:30:49
  No, it's like. 96 oh 96 yeah, OK. 96 OK, well, and I'll say
• 1:30:53
  this and everybody's going to hear it.
• 1:30:55
  Episode 100 need to make it special, guys.
• 1:30:58
  Oh. Absolutely, I've already thought
• 1:31:00
  about that. And so I'm saying that to
• 1:31:02
  anybody who's listening, find a reason your 50th episode, your
• 1:31:05
  100th episode, play clips from things past, reach out to prior
• 1:31:08
  guests going, hey, by the way, it was a blast.
• 1:31:11
  And here's something that the very few podcasters do,
• 1:31:14
  constantly reach out to the guests you've had on the past
• 1:31:16
  and tell them it was, hey, once again, we haven't talked for a
• 1:31:18
  couple of months, but it was a pleasure having you on the show.
• 1:31:21
  Here's a link to the show. Again, we're still getting buzz
• 1:31:23
  about it. So you you leverage the
• 1:31:25
  notoriety of of your guests to get more attention for
• 1:31:29
  yourselves because you have to do some shameless self
• 1:31:32
  promotion. Well, let me ask you this real
• 1:31:34
  quick before we go. I've kind of because he started
• 1:31:39
  spearheading that. Is it good to have like Chris as
• 1:31:43
  the face of meeting that person for the first time?
• 1:31:46
  Is it good to have one person doing that?
• 1:31:49
  Yeah. Well, one of you has to kind of
• 1:31:50
  act as the quarterback in that capacity, you know what I mean,
• 1:31:53
  because. I do a lot of the behind the
• 1:31:55
  scenes editing and you know, like he seems to have taken that
• 1:31:59
  over and he's really good at it. So like when I get an e-mail
• 1:32:02
  through the Gmail for our service or whatever, I just
• 1:32:06
  forward it to him because he's like a good front person.
• 1:32:10
  Right, but, but so what's your title in all this, Mike?
• 1:32:12
  What's on your e-mail? What's the title?
• 1:32:15
  Is your e-mail set up? Because like I'm at, I'm project
• 1:32:17
  manager at * Worldwide Network Studios because Dave goes, Mark,
• 1:32:20
  pick out any title you want. So what's your title?
• 1:32:23
  Because the Chris and Mike show 20 What is it?
• 1:32:27
  Chris and mikeshow2024@gmail.com.
• 1:32:30
  OK, But uh, your signature at the bottom, what are you,
• 1:32:33
  executive producer Mike or what are you?
• 1:32:34
  Yeah, the Co Host Co. Host Co.
• 1:32:38
  Host there you go put that on the bottom and then all the
• 1:32:40
  links, you know, because it's another thing I tell people it's
• 1:32:43
  like, so you want to CC Chris and go, hey, so glad to hear
• 1:32:47
  from you. I'm going to connect you here
• 1:32:49
  with Chris because he handles a lot of the bookings of the
• 1:32:51
  guests and such like that. If you have any questions about
• 1:32:53
  how the show operates or computer issues and getting on
• 1:32:56
  with our show, hit me up and then.
• 1:32:58
  You know my question for sure. There you go.
• 1:33:00
  And and just, you know, Mike Mark text me at like 7:58 AM.
• 1:33:03
  He's like, dude, where's the link?
• 1:33:06
  Like it's like 8:00 and a little selfie meet a little man in drop
• 1:33:09
  offline is school and like. Dude, that's the programmer in
• 1:33:13
  me. It's like last minute.
• 1:33:14
  Are you kidding? You know, absolutely.
• 1:33:16
  It's like, are we good What's up and I knew that we we were a
• 1:33:19
  phone call away and this isn't a live show and keep in mind you
• 1:33:22
  guys, I spent 40 years on live radio.
• 1:33:24
  There's, you know, 655959 has meaning to me because straight
• 1:33:29
  up at 6:00, shit's happening. Well, that's another thing that
• 1:33:32
  I would like him to concentrate on because his YouTube channel
• 1:33:35
  is out producing all of our other channels by about four
• 1:33:38
  times. So he, I think he also needs to
• 1:33:41
  figure out how to go to go live on YouTube because he's the
• 1:33:46
  owner, originator of that Channel.
• 1:33:48
  I can't do it, but I think we would actually be well served to
• 1:33:52
  go live to YouTube every week. Yeah, we'll have to figure that
• 1:33:55
  out. Yeah, even if you go live real
• 1:33:58
  quick on, hey, getting ready to get on the show here.
• 1:34:01
  It's the Chris and Mike show Interesting topic coming up.
• 1:34:03
  So join us wherever you're telling to join us or I am going
• 1:34:07
  to put a link on Facebook. Oh, wait, got to go.
• 1:34:09
  Here we go. Do shit like that.
• 1:34:11
  And you can record that in advance because and you should
• 1:34:14
  have five or six of those in your phone ready to go anyway.
• 1:34:16
  The Oh my God, we're coming up on Showtime Here we go.
• 1:34:19
  Have those ready to go so you don't have to worry about it in
• 1:34:21
  real time. And then you put it out.
• 1:34:23
  Nobody knows that. You just, you know you were.
• 1:34:24
  Calling it and I, I used to do that Real Talk USA and I'd have
• 1:34:28
  everything set up. So when my show started Saturday
• 1:34:30
  morning, I would start dropping content as the show was going
• 1:34:33
  on, which LED more people to this listen to the show and LED
• 1:34:37
  more people to the Facebook page and the YouTube page and all
• 1:34:39
  that kind of jazz. So I, I've never looked at it
• 1:34:41
  like radio, and maybe that's my air.
• 1:34:44
  I need to kind of focus on this like it's radio because it's the
• 1:34:47
  same concept, but it's just on a computer.
• 1:34:49
  Yeah, because. Remember, you have a lot.
• 1:34:50
  Of it. Yeah, you have a lot of audio
• 1:34:52
  listeners as well, I mean, because people get distracted
• 1:34:55
  and stuff like that. So yeah, yeah, just make some
• 1:34:58
  noise, dude. And if you have any questions on
• 1:35:00
  that, let me know. Glad to glad to help you because
• 1:35:02
  I have a whole look. You guys can't see it.
• 1:35:04
  Here is a checklist that I devised.
• 1:35:06
  This is like the first 30 things that every podcaster should
• 1:35:09
  think about, from support team to show prep to target audience.
• 1:35:13
  We talk about sponsors and advertisers.
• 1:35:15
  You want to sponsor an advertiser?
• 1:35:16
  Let's talk about the difference. Sponsor.
• 1:35:17
  Somebody believes in you, advertisers, somebody who
• 1:35:19
  doesn't give a shit who you are. They want to know who your
• 1:35:21
  audience is. And then what's your unique
• 1:35:23
  approach? And then do you have little
• 1:35:25
  benchmark segments? You do where, hey, it's that
• 1:35:27
  time of the week where we answer your questions.
• 1:35:29
  It's our book of the week, our joke of the week or whatever.
• 1:35:32
  And it's something that could be pulled out into a segment that
• 1:35:34
  could live by itself. And maybe they take off like so
• 1:35:37
  many other things like hot ones, the guy who did that where he
• 1:35:40
  was eating hot wings and with celebrities as part of a larger
• 1:35:44
  show. But that hot wings thing took
• 1:35:45
  off. And so think about a benchmark
• 1:35:48
  that you do every week. That's that little 3 minute
• 1:35:50
  segment that people TuneIn for. Yeah, see, this is all shit I
• 1:35:52
  did on the radio show. This is all shit I did on A Good
• 1:35:55
  News Arizona. And then transcribe your show
• 1:35:57
  into words, because there's a lot of valuable words in this
• 1:35:59
  conversation, and put it up on your web page.
• 1:36:02
  You know, it's good for people that are into text and that
• 1:36:05
  those words are searchable and then put those words into
• 1:36:07
  Spanish. I can go on and on.
• 1:36:09
  We can do another show. We should do a show sometime on
• 1:36:11
  folks who go, hey, I want to start a podcast.
• 1:36:13
  It's like, we'll do that. Let's set it up and then we can
• 1:36:17
  help some people because a lot of people want to and they don't
• 1:36:20
  know where to go. And a lot of people won't give
• 1:36:21
  them straight talk because they're always charged trying to
• 1:36:23
  charge them money for their. Opinion.
• 1:36:25
  So we'll have my people. Reach out to your people, Mark,
• 1:36:27
  and we'll get that set up. We'll do it buddy all.
• 1:36:29
  Right, this is Chris and Mike. So thank you very much for
• 1:36:31
  tuning in today. Remember, if you're having a bad
• 1:36:32
  day, don't let the bad days when Somebody Loves You, somebody
• 1:36:35
  needs you, somebody will miss you if you're gone.
• 1:36:36
  So reach out for help. If it's not with me or Mike, go
• 1:36:39
  online Google, you can find support groups, NAAA, all that
• 1:36:42
  kind of jazz. So just remember, don't let the
• 1:36:44
  bad days win because somebody here loves you and you know.
• 1:36:47
  There you have that. Amen, brother.
• 1:36:49
  Until next week, we'll talk to you guys later.
• 1:36:51
  Love you Mike. Love you, Mark.
• 1:36:52
  Love you to you brother. Pleasure meeting you, Mark.
• 1:36:55
  Yeah, Mark Jeffrey, ladies and gentlemen.
• 1:36:57
  Beer cans hit me up. The living legend.
• 1:36:59
  I know now I will be. Clear.
• 1:37:07
  We are clear. All right.
• 1:37:26
  This is the place where you will go.
• 1:37:34
  Feel the trail behind your eyes, Feel yourself and meet yourself.
• 1:37:40
  Take a moment, look at you and see him fight the battle.
• 1:37:45
  That's you boss will fight the battle, but you boss will.
• 1:37:53
  Who is this baby? Oh yeah.
• 1:39:06
  Come down here, we haven't bounced out.
• 1:39:18
  He didn't say. He's fun fighting.
• 1:39:24
  Wait for the dead we can. Exposure out here.
• 1:39:27
  But in the wind he went. No creature we'll play in fire.
• 1:39:34
  You could you put it on the almighty day.
• 1:39:38
  You got a dream. Who in your life to keep our
• 1:39:43
  soul in every man. Take the trail behind your eyes.
• 1:39:49
  Feel the soul. Everyone.
• 1:39:51
  You say now. Yeah, yeah, yeah, yeah, yeah,
• 1:40:00
  yeah. Take a moment.
• 1:40:04
  Listen to your fear. Fight the battle into you more
• 1:40:10
  clear. You gotta, You gotta.
• 1:40:38
  You gotta. You gotta.
• 1:40:40
  You gotta.