Latest / Shafer Heating and Cooling Service Repair Podcast / Why Does Shafer Heating & Cooling Owner, Nathan Shafer Do What He Does?

Transcript

Why Does Shafer Heating & Cooling Owner, Nathan Shafer Do What He Does? · Shafer Heating and Cooling Service Repair Podcast

• 0:01
  When you hire an air conditioning and heating company,
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  you wanna make sure you hire one that really cares about you.
• 0:07
  Many care about themselves.
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  It's kind of human nature.
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  Actually,
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  everybody,
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  people really wanna know what's in it for them.
• 0:14
  Um,
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  not necessarily true of Shafer heating and cooling.
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  Uh,
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  my good friend,
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  Nathan Shafer is joining me here on the program today and I'd like to introduce Nathan.
• 0:24
  Nathan.
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  Welcome to the program.
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  Hey,
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  thank you,
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  Jim.
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  Thanks for having me.
• 0:27
  Hey,
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  it's great to have you here.
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  Um,
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  so I often like to ask this question of people who are driving their company forward.
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  What is your,
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  why,
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  what gets you and your team out of bed in the morning?
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  Yeah,
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  that's a great question.
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  You know,
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  for me it's,
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  uh,
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  it's the ability and,
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  and the privilege to not be able to serve others each and every day.
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  Uh,
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  you know,
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  I always tell people as we go through,
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  we're going through interviews and different things that it's,
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  uh,
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  it's a lot goes a lot farther than selling a box that makes hot and cold air,
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  right?
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  Uh,
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  everybody can do that.
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  Heck,
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  you can go online and do that,
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  why would you need us?
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  And so for us,
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  it's really about serving others.
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  And for me,
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  it starts with serving my team.
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  Uh I like to see those around me win.
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  That's how I'm able to win.
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  So it starts with my team.
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  That's that then transfers to our customer,
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  which is why our core philosophy here at Shafer heating and cooling is a win,
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  win,
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  win.
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  Meaning that in all situations,
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  the customer wins,
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  the team member wins and the company wins.
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  And to me that equals long term success.
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  Uh And that's a long term company.
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  Uh because if any one of those three uh don't win in any given situation.
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  Uh I mean,
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  that's not,
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  that's not gonna last long term,
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  you know,
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  uh that would be may maybe short term success if any at all.
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  And so,
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  uh for me,
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  it's really just being able to serve others,
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  help others and uh see those wins for everybody.
• 1:46
  You're absolutely right.
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  It's like raising Children.
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  It starts at home.
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  You can really tell if kids were brought up well by the family.
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  And so the parents take care of the kids and then the kids take care of society later.
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  Uh We as business owners really have two customers.
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  We have the external one,
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  which is Mr and Mrs Smith,
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  the people who you serve at the home and what you hear about and what is referred to as the internal customer which are the team members,
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  the employees and if the employees are trained well and they're happy they're compensated well,
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  then they're going to treat the customer well,
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  ultimately,
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  and it's,
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  it's this win,
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  win,
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  win thing and it's so important.
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  A lot of people kind of miss it.
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  They're like,
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  uh,
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  I'm gonna treat my employees well,
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  but we don't care about the customer.
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  We're just gonna take their money or we really care about the customer.
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  So the employees better darn do what I say.
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  It,
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  it's,
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  it's a combination of all of that.
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  Isn't that true?
• 2:48
  Oh,
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  100%.
• 2:49
  Yeah.
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  I mean,
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  if,
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  if the,
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  if the customer doesn't win,
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  the customer is not gonna keep coming back.
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  Right.
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  So they've got to win if the employee doesn't win.
• 2:56
  Well,
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  the employee is not gonna keep coming back,
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  the team member,
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  uh,
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  if the company doesn't win,
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  well,
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  the company is gonna be out of business and so it can't be lopsided or anything else.
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  It doesn't matter which order they win because,
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  you know,
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  all three have gotta be winning,
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  you know.
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  Uh,
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  I mean,
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  what a,
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  what a awesome,
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  you know,
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  experience it is to be a part of that each and every day and to see that,
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  I agree.
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  And I know as a homeowner that consumes home services,
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  I wanna make sure that the people who come out to my home to do the repair work or the replacement work or the maintenance work are people who love what they do.
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  They love showing up to work because it's a great working environment and they love what they do and it's very,
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  very important.
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  And at Shafer,
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  that's what you guys do.
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  It's,
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  there are a lot of companies that do what you do.
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  There's just a lot of companies that do what you do,
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  but do,
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  they really do what you do.
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  So,
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  technically they may have good technicians,
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  they may have nice trucks and vans.
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  They may have decent uniforms,
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  but that's not what people really want as a homeowner.
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  I want a good person showing up to my home who really cares about me,
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  but also about themselves.
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  If they don't feel good about themselves,
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  they can't feel good about me.
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  If they don't love themselves,
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  they can't love me.
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  Yeah.
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  You know,
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  we,
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  we like to create what we call that,
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  that wow experience.
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  And,
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  you know,
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  in the past,
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  I've always said that,
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  you know,
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  we wanna create that,
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  wow,
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  experience for our customers.
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  You know,
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  and,
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  and these last couple of years,
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  I'm like,
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  you know what?
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  I wanna create that wow experience for our customers as well as our team members.
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  This should be a completely different,
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  uh,
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  experience for both because like you said,
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  how in the world could I ever create a wild experience for the customers if the team member doesn't love their job,
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  they don't love what they do.
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  They don't love what they're a part of,
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  you know,
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  uh because there's so much more to it than just,
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  just the job and just clocking in.
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  But they truly love it and,
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  and they enjoy what they do.
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  Well,
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  man,
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  it's guaranteed that's,
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  that's gonna bleed out into the,
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  into the home of the customer and now both are gonna experience that,
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  that,
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  wow,
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  experience in the end.
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  Absolutely.
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  I totally agree.
• 4:57
  Nathan,
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  thank you so much for joining me today here on the program.
• 4:59
  I do love your why.
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  Um and,
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  and it's so important everybody think about this.
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  You heard Nathan and I talk about this when you hire a home service provider for anything in your home,
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  think about this conversation.
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  You wanna have a company that has great people who really love the company,
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  love themselves so they can love on you as the homeowner.
• 5:23
  All of Nathan's information is located in the description of this podcast there.
• 5:28
  One click away their phone numbers there and their websites there as well.
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  Nathan as always.
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  Thank you so much for joining me today on the program.
• 5:35
  Alright.
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  Thank you,
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  Jim.