Latest / Virtuous Leaders with Dr. Johann D'Souza / Ep.72 – Joe Coleman: Why Every Catholic Leader Needs a Podcast | Faithful Influence | Podcasting for Business | Catholic Entrepreneurship | Family Values

Transcript

Ep.72 – Joe Coleman: Why Every Catholic Leader Needs a Podcast | Faithful Influence | Podcasting for Business | Catholic Entrepreneurship | Family Values · Virtuous Leaders with Dr. Johann D'Souza

• 0:00
  So if you can make it to 30 episodes, you're in like the
• 0:03
  upper echelon. So everyone wants in.
• 0:06
  Most people don't want to commit to it.
• 0:08
  So if you're willing to commit to it as a part of your
• 0:10
  business, like it is not hard to kind of outrace the pack.
• 0:16
  So you help Catholic business owners building Griller
• 0:18
  podcasts. Why Podcasts?
• 0:22
  Well, a a couple of reasons. I'm one just in a practical
• 0:25
  sense, it was what I, I did right out of college.
• 0:28
  I went into broadcast radio. I was an on air host and a
• 0:31
  producer. And so I, I learned how to do it
• 0:35
  and I figured I'd, I'd just stick with it.
• 0:38
  The other thing I think is it's a great medium, especially over
• 0:42
  these last few years, really just 2020 and beyond, podcasting
• 0:46
  has really taken off. And I, I think there's a reason
• 0:50
  for that. I'm probably, I think 2 main
• 0:52
  reasons for it. One, the barrier to entry is
• 0:55
  fairly low. It used to be lower.
• 0:58
  Certainly you know, you're you're buried at quality entry
• 1:01
  is now higher than it used to be.
• 1:02
  People won't listen to a bad sound like a podcast, but you
• 1:06
  can for a couple 100 bucks, get a set up and just go like it.
• 1:09
  It is really simple. 2 I, I think and the biggest thing,
• 1:12
  especially for business owners, people who run ministries and
• 1:17
  anyone running a business in like the loosest sense, it's a,
• 1:22
  it's a good medium to build trust and it's sort of an
• 1:25
  efficient vehicle for your marketing.
• 1:27
  Like you sit down 306090 minutes, however long you're
• 1:30
  recording for and you've got at least five good clips out of it,
• 1:35
  10 good clips out of it. So that's a third of your social
• 1:38
  media was just right there and now you have to build out from
• 1:41
  it. But it's really good bang for
• 1:43
  your buck, especially if you're starting out and you only have,
• 1:46
  you know, you're doing all the work.
• 1:47
  You only have so many hours. It's a really efficient use of
• 1:51
  your time, not only to build trust with your audience and and
• 1:53
  sort of expand on some of the ideas behind your business or
• 1:57
  your offerings or what have you, but it's efficient for
• 2:01
  repurposing in your marketing as well.
• 2:03
  I, I think it's a, it's a high upside with a, a fairly low
• 2:07
  entry cost. I, I think it's for a lot of
• 2:10
  people. I I think it's a no brainer at
• 2:12
  the central at the rather the center of their marketing.
• 2:16
  There's a lot of different levels of podcast quality.
• 2:20
  What what are the Yeah, so like on the lowest levels, like what
• 2:24
  are the kind of the highest impact, lowest investment wins?
• 2:27
  Oh, yeah, that's a good question.
• 2:29
  Are you are you talking about in terms of like format or
• 2:33
  commitment or in terms of like what you need to buy just to
• 2:36
  sound good enough to get by? I was initially thinking of
• 2:40
  equipment. Yeah, yeah.
• 2:42
  I mean, yeah, the the bottom end of the gear spectrum I guess has
• 2:50
  gotten so good. Like.
• 2:53
  Ted I mean, listeners who, you know, were on YouTube in the
• 2:58
  year like 2013 ish will remember that the best thing you could
• 3:04
  get, like the highest tier creators had like that little
• 3:07
  snowball microphone, that funky little circular thing that sat
• 3:10
  on a tripod in your desk that sounded it sounds terrible, But
• 3:14
  that, you know, a decade ago was the peak of audio and it wasn't
• 3:19
  super cheap either to get that now.
• 3:22
  I mean, heck, you can go on Amazon or some of these even
• 3:27
  more slightly more specialty like B and HI think it is.
• 3:31
  I think it's more photography and you can get a microphone
• 3:34
  like a plug and play USB microphone for 100 bucks that,
• 3:38
  you know, you're not going to sound like NPR, but you'll sound
• 3:41
  perfectly good. You know, you, you want to tweak
• 3:44
  it a little bit, EQ it just a touch to make it sound better.
• 3:46
  But right out-of-the-box for $100 you can get a plug and play
• 3:49
  USB microphone and a subscription to something like
• 3:53
  we're using right now, like Riverside, which is pretty much
• 3:55
  industry standard for, for remote recordings.
• 3:57
  And that'll cost you, I don't know, 20 bucks a month, give or
• 3:59
  take. And you're kind of good.
• 4:02
  Most people, if you've got a, you can use your phone as like
• 4:06
  your camera, plug it in, kind of set it up.
• 4:08
  If you're on an all, all Apple setup, iPhone, Mac, like it's
• 4:11
  immediate. If you're not, you know, there's
• 4:13
  ways to kind of make that work too.
• 4:16
  But I, I tend to say for 500 bucks you can get a really good
• 4:21
  looking and sounding podcast setup just starting from
• 4:25
  nothing. Get yourself a pair of
• 4:26
  headphones, get a, you know, half decent USB microphone,
• 4:29
  maybe some sound panels or some extra blankets on the floor or
• 4:33
  something like that. And and you're off to the races
• 4:35
  like the IT is cheaper than it's ever been to get started.
• 4:40
  Now the the tough part there is it's also cheaper for everybody
• 4:44
  else to get started right? So you have more competition.
• 4:47
  But you know, the stats really prove you don't have to worry
• 4:50
  too much about that. Most podcasts die after a single
• 4:54
  digit amount of episodes and the ones that don't make it 25
• 4:58
  maybe, and they tend to die as well.
• 4:59
  So if you can make it to 30 episodes, you're in like the
• 5:03
  upper echelon. So the everyone wants in, most
• 5:07
  people don't want to commit to it.
• 5:09
  So if you're willing to commit to it as a part of your
• 5:10
  business, like it is not hard to kind of outrace the pack.
• 5:16
  Gotcha. So what would you say is the
• 5:18
  best setup without getting to high like the Joe Rogan level?
• 5:23
  So if you're if you're a solo guy, what's the best you can do?
• 5:27
  Well, that's a good question. Let's think what would I say I,
• 5:30
  I tend to recommend Rode, which is a sort of legacy audio brand,
• 5:36
  has Ausb mic, the just the rogue USB pod mic.
• 5:40
  That thing's about $200. It's a little more expensive,
• 5:42
  but I'm, I'm always, if you can swing it over something that's
• 5:45
  about half the price, I'm always going to recommend that because
• 5:47
  I I think it's super solid. It's plug and play.
• 5:51
  It comes with the software that if you don't want to mess with
• 5:53
  it too much, there are some like automatic filters isn't exactly
• 5:58
  the right word, but some some automatic EQ presets that'll
• 6:02
  make you sound better that you can just turn on in the software
• 6:05
  and let it do its thing. That is probably the place to
• 6:08
  start. And then, you know, depending on
• 6:10
  what your lighting setup is, maybe you get one of those
• 6:12
  little ring lights or something like that, maybe 2 just to make
• 6:15
  sure you don't have weird like Rembrandt shadows.
• 6:16
  But you know those things you can get for 30 bucks a pop.
• 6:20
  They're they're not too bad. You can get some sound panels,
• 6:23
  you know, pack a 24 of them goes for, you know, 40 bucks
• 6:27
  something like that on, on Amazon or some sort of
• 6:30
  comparable retailer. I would get some of those for
• 6:33
  free. You can set up moving blankets
• 6:34
  or you know, for cheap you can find them.
• 6:36
  I've, I've used some moving blankets in my studio like
• 6:38
  Facebook marketplace and whatnot.
• 6:40
  You can get those for real cheap and they do a really good job.
• 6:44
  Carpet, rugs, sofas, anything in your room.
• 6:49
  Like, you know how like think about the last time you moved
• 6:52
  into a new place when it's completely empty and there's all
• 6:56
  this echo and then you put your furniture in there and the echo
• 6:58
  goes away. It's the exact same concept.
• 7:00
  Like, that's why it works. So if you have a full room, you
• 7:03
  know, couches, chairs, rugs, things like that, that alone
• 7:06
  will help dampen your sound, cut down the reverb without you
• 7:09
  spending a penny on, on sound panels.
• 7:13
  And then, yeah, you get a I'd, I'd say Riverside.
• 7:16
  Riverside. It cost you 2025 bucks a month
• 7:21
  and beyond that, that's pretty much it.
• 7:24
  Now if you want to get into a camera, that's where it gets a
• 7:26
  little expensive. I, I would say there's a couple
• 7:29
  of decent 4K webcams out there with the OBS bot.
• 7:32
  I think it is maybe $300. You could go something like
• 7:35
  that. What I, I tend to recommend
• 7:37
  often, if you're in the sort of Apple ecosystem already, if
• 7:40
  you've got an iPhone and a Mac, you can pair those as a
• 7:43
  continuity camera. Your iPhone just becomes your
• 7:46
  webcam and it'll get you really good quality there.
• 7:48
  So if you don't have that, you know, you're you're a little out
• 7:51
  of luck and you got to spend some money on a on a webcam or
• 7:54
  or commit to buying a camera that's more expensive.
• 7:58
  I don't think most people need to do that, but if you want to,
• 8:00
  you certainly can. So yeah, that is it really is
• 8:05
  that simple. That rode pod mic, maybe some
• 8:08
  sound panels, maybe a couple of lights if you don't have good
• 8:11
  natural lighting and then yeah, whatever you're recording in
• 8:15
  stream yard is free. OBS is free Riverside is paid,
• 8:18
  but it is, you know, pretty and and user friendly and it'll
• 8:21
  offer you a decent amount of features and you get those and
• 8:24
  you're good like you, you really are set as long as you I I will
• 8:27
  recommend a pair of headphones. They don't really matter what
• 8:29
  they are, frankly, because it's just so you don't.
• 8:32
  It's just so whoever you're talking to, their voice doesn't
• 8:35
  get into your microphone and it creates feedback and it's a
• 8:37
  whole nightmare. You can get a set of those like
• 8:40
  little Skullcandy earbuds or something like that.
• 8:43
  I'd recommend getting something a little nicer.
• 8:44
  But the pair I use, I've been using for years cost me like 35
• 8:48
  bucks and that's more than enough for your average person.
• 8:53
  So it, it really is easy. Like it it, it really is easy to
• 8:56
  do. The, the buried entry is super
• 8:58
  low. It's mostly just about your own
• 9:01
  mental commitment to it. That that's the real, that's the
• 9:04
  real differentiating factor. Let me ask a few follow up
• 9:07
  questions. So how would you compare that
• 9:09
  the rode pod mic with I'm using the rode lapel mic.
• 9:13
  What's the pros and cons of the? Yeah, so a a couple of things.
• 9:20
  Lapel mics, you might also hear them called like lavalier mics.
• 9:24
  They're OK, they're cheap, which which is their biggest, which is
• 9:29
  their biggest perk. But a couple of things.
• 9:32
  One, you're you're probably biggest knock on that is
• 9:36
  microphones like proper, like a, you know, a Rode pod mic or
• 9:39
  something like that has what we call off axis rejection.
• 9:42
  And all that means is you speak into the microphone directly and
• 9:46
  things that come from, you know, behind the microphone in the
• 9:49
  side to the microphone that aren't right in front of it.
• 9:51
  Like it's pretty good at rejecting that noise so it
• 9:53
  doesn't get picked up. That's what off axis rejection
• 9:55
  means. It's just literally off the axis
• 9:58
  that you're speaking into. All that other stuff gets
• 10:00
  dampened or completely doesn't make it into the recording.
• 10:03
  That's probably the biggest knock is lapel mics tend not to
• 10:08
  do that particularly well because that's not really their
• 10:11
  point. Like their point tends to be
• 10:15
  field recording, reporting, journalism, things like that.
• 10:18
  Like they do pretty well there. When I was a journalist, that
• 10:21
  was, you know, kind of part of our, our set up.
• 10:23
  It was, it was pretty common to have that on your person.
• 10:26
  I I know there's this hilarious thing that doesn't make any
• 10:29
  sense to me on like TikTok and you know, Instagram reels and
• 10:33
  things like that. People will hold these lav mics
• 10:36
  and like interview I it looks so stupid and it's just not how
• 10:40
  there's words to be used Yeah I mean it sounds OK.
• 10:43
  I think that is just an aesthetic and you know, I'm I'm
• 10:47
  if you want to do it, that's fine.
• 10:49
  It looks silly. It's not really the use for it,
• 10:51
  but it is kind of an aesthetic. So like I get it and it's
• 10:54
  becoming sort of a self aware like those little tiny
• 10:56
  microphones that look like genuinely just tiny microphones,
• 11:00
  not like a lapel mic, which I think they they tear terrible
• 11:03
  sound quality on them, but they are really funny.
• 11:06
  I do get a kick out of them. But yeah, your your biggest
• 11:08
  knock on something like that is podcasting is just not really
• 11:12
  it's strong suit. If you wanted to go out and put
• 11:16
  dead cat on it or something like that, a dead cat being that
• 11:19
  little fuzzy filter it it looks like a CAS what it's called
• 11:22
  that. That's great for, you know,
• 11:24
  getting rid of wind noise. You want to use it for something
• 11:27
  like that out in the field maybe.
• 11:29
  But yeah, your your biggest, your biggest knock is it's just
• 11:32
  not going to do the job nearly as well.
• 11:34
  Now, I, I will say this. What what I tell people a lot is
• 11:39
  your podcast doesn't have to sound great.
• 11:40
  It just has to sound good. It just has to sound good enough
• 11:44
  that you don't get in your own way.
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  That's it. At at some point you're spending
• 11:50
  thousands of dollars to sound 2% better.
• 11:52
  And now if you're at the highest level and that really does
• 11:55
  matter to you, sure do it. But if you're not in that 1%,
• 11:58
  like don't bother. Get a good setup that makes you
• 12:01
  sound good and then don't worry about it.
• 12:04
  Like you're, you're going to be spending way too much to get
• 12:06
  results that ultimately do not matter because the end sort of
• 12:11
  the end limiting factor is you're going to be heard through
• 12:14
  a car stereo, You're going to be heard through Airpods.
• 12:16
  Airpods have terrible, terrible audio quality.
• 12:19
  I know people love them. I, I know this is a
• 12:20
  controversial take. They're terrible.
• 12:22
  I own a pair because they're convenient, but like, they're
• 12:23
  not good. The limiting factor is the end
• 12:27
  user and how they hear you. So it really doesn't matter if
• 12:31
  you sound incredible, if you're coming through, you know, the
• 12:35
  speakers of my like 2012 Subaru Outback, it's sounds fine, but I
• 12:40
  can't tell the difference. You know, it's, it's, it's the
• 12:42
  end user that limits it. So I, I tell people not to get
• 12:45
  too worried about their setup. Just get something good, get
• 12:49
  something that does the job. Like a, a proper microphone is
• 12:52
  made for this job. But beyond that it it really
• 12:56
  doesn't matter. So I think you're saying that
• 12:59
  type of microphone that you're recommending.
• 13:00
  I I think they might call it a directional mic sometimes.
• 13:03
  So it's, yeah, it only picks up if you're speaking at it.
• 13:07
  So the you have to be, you have to have it pointed at your
• 13:10
  mouth. But sometimes you're doing that,
• 13:12
  it's not going to get the the other sounds in the room.
• 13:16
  Yeah, exactly. So lav mics, not always, but are
• 13:20
  often what we call omnidirectional mics, as in it
• 13:23
  will pick up sound anywhere that comes, you know, Omni
• 13:27
  directional from all around. It comes in like, because again,
• 13:31
  it's, it's for a different purpose.
• 13:33
  Unidirectional mics like, you know, like the one I'm using
• 13:37
  right now, which, which is a, a fancy one that no one needs,
• 13:41
  even I don't need it, but I just, I, I really like it.
• 13:45
  It is. It'll have a different called
• 13:48
  I'm sure everyone is tuned out by this point, but there are
• 13:50
  these things called polar patterns that basically
• 13:53
  determine where the sound can come from and what it will pick
• 13:58
  up. So the the most common 1 is a
• 14:00
  cardioid pattern. It's cardioid because it's
• 14:02
  shaped like a heart. So things directly in front of
• 14:05
  the mic and slightly off to the side, they'll all make it and
• 14:09
  everything beyond that doesn't. If you buy a pretty basic plug
• 14:12
  and play mic, that's, that's usually what you're working
• 14:15
  with. And so if you speak, you know,
• 14:17
  if you kind of speak to the side, like it'll sound odd, but
• 14:19
  once you get up in front of it, it'll sound correct.
• 14:23
  But yeah, so it is that is probably the biggest difference
• 14:27
  of you really don't want to use an omnidirectional mic for
• 14:29
  podcasting. It's just, it's unless you're in
• 14:32
  a completely treated room, and if you spent that much money to
• 14:35
  treat your room, there's there's no reason you should be
• 14:38
  spending, you know, $25 to get a laugh mic.
• 14:41
  Like you're all in at that point.
• 14:42
  So it's, yeah, it's just not the right use case ultimately.
• 14:47
  Yeah. So what do you recommend in
• 14:48
  terms of the different softwares because I mean some of them that
• 14:52
  come to mind, you've already mentioned Riverside, but then
• 14:54
  you got the script is one of them you have there's, there's a
• 14:58
  couple other ones for either either cleaning up the audio or
• 15:03
  being able to publish it or being able to transfer to social
• 15:05
  media. Do you have any recommendations
• 15:07
  there? Yeah, I I think Riverside is
• 15:09
  good. And when I record, St.
• 15:12
  Colby Studios has an in house podcast that is currently on a
• 15:15
  summer break. But when we record, we use
• 15:18
  Riverside. It's it's simple, it's user
• 15:20
  friendly. It the sort of magic clips, the
• 15:24
  AI that grabs clips and suggests them is, is pretty good.
• 15:28
  I've used a bunch. It's not perfect.
• 15:30
  No way. No AI program is perfect and
• 15:32
  they never will be, but it is pretty good.
• 15:36
  There are other ones out there. I've used what is it Squad cast,
• 15:41
  which is owned by D Script. It's it's in that same software.
• 15:44
  That one works fine. I like it well enough.
• 15:46
  I've used Zencaster. That one works fine.
• 15:48
  I like it well enough, but I recommend Riverside.
• 15:52
  It's, it's just user friendly, It's convenient, it's it's
• 15:55
  simple and it's got some built in AI editing that can help you
• 15:59
  make your podcast sound a little great or a little better rather.
• 16:03
  I I will say it's not great. I've, I've used it a bit to play
• 16:08
  around with it. It's not fantastic.
• 16:11
  And if you know a little bit about audio editing, you can
• 16:14
  make it sound better. It's it's real hit or miss and I
• 16:18
  wouldn't rely on it. I would definitely take the time
• 16:21
  to learn how to, you know, to edit the podcast yourself, at
• 16:25
  least the basics. You don't have to get way into
• 16:26
  it, but at least the basics of if I have a guest, I want their
• 16:30
  track and my track to be at the same volume.
• 16:34
  Because you know, if you've ever heard a podcast where you know
• 16:37
  the host is much louder or much quieter than the guest, you turn
• 16:40
  it up, turn it down. It's infuriating.
• 16:42
  Like you want to make sure that they're at the same level and
• 16:45
  you know, you want to take some time to get rid of mouth clicks
• 16:48
  and things like that, like over the top ones, and you want to
• 16:51
  get rid of some background noise if you can.
• 16:54
  That's pretty much it. You can do that in some AI
• 16:58
  editors. I'd recommend.
• 17:00
  I love Adobe Audition. It's, you know, the Adobe suite
• 17:02
  is expensive if you're a hobbyist, I don't know if you
• 17:06
  really want to spend the like 30 bucks a month or so just to get
• 17:10
  that one program if you're already in the Adobe suite and
• 17:12
  you have other ones. Yeah, I, I think it's worth it.
• 17:15
  Audacity is something people like.
• 17:17
  Audacity is free. It's open source.
• 17:19
  It's, it looks like it's still from 2002.
• 17:23
  So there it's not very beautiful and the learning curve is kind
• 17:27
  of steep because it's not super intuitive, but it is free and
• 17:30
  there are tons of YouTube videos out there.
• 17:32
  People have been using Audacity as I mean, for years at this
• 17:36
  point. We had back I, I, my first job
• 17:39
  out of college was at Knom radio and a small radio station in
• 17:42
  Alaska. And we had a guy who recorded,
• 17:46
  we were out West, out in rural Alaska and he was in Anchorage,
• 17:49
  you know, in the city and he would record his remotely.
• 17:52
  And this guy who's a sound engineer, you know, for 40 plus
• 17:55
  years, he used Audacity. It's a really basic program and
• 17:59
  he used it. So I, you know, I always say
• 18:00
  like, if that guy can use it like you can too.
• 18:04
  If you want to get serious about it and you want to do podcast
• 18:06
  versus radio because there is a difference in, in quality and
• 18:10
  whatnot, I'd recommend learning an editor.
• 18:14
  But you can get away with Audacity if you're committed to
• 18:19
  learning it and and getting past that learning curve.
• 18:22
  Yeah, you can do just fine. You don't have to spend any
• 18:24
  money on it, but yeah, and you could record into OBS or Stream
• 18:28
  Yard. I think those are both free or
• 18:29
  they half a free tier. So you can do it on basically
• 18:33
  $0.00. But if you're serious about it,
• 18:35
  I'd recommend setting aside 50 bucks a month or so and getting
• 18:39
  Riverside. Probably get an audition and and
• 18:41
  try to learn that. What do you think about Cast
• 18:44
  Magic and Buzz Sprout? I like buzz sprout.
• 18:47
  I use buzz Sprout. I'm a big fan of it.
• 18:52
  I I also, I recommend Buzz Sprout pretty much universally
• 18:56
  in terms of, you know, listeners, if you're not
• 18:59
  familiar with Buzz Sprout being an uploader for like a software
• 19:03
  that uploads your podcast to all major platforms for you, so you
• 19:05
  don't have to do it automatically or individually,
• 19:08
  rather that one's good. I use it.
• 19:10
  I like it. Fireside dot FM is another one I
• 19:13
  recommend that's a little more work.
• 19:15
  It's a, it's a little clunkier. It it's kind of like audacity.
• 19:20
  It's older, it's a little less user friendly, but it has a lot
• 19:23
  of neat features and some, you know, good programs in there
• 19:29
  that if you're willing to go with a learning curve is also
• 19:31
  solid. I, I pretty much always
• 19:33
  recommend either Buzz router, fireside.
• 19:35
  I I don't think there's, I don't think there's really any reason
• 19:40
  to go with anything else unless you're trying to save money.
• 19:43
  In that case, rss.com I think is free, as is Spotify for
• 19:47
  Podcasters and you can upload or Spotify for Creators now I think
• 19:50
  it's called. And you can upload to that
• 19:53
  Spotify for Creators and also have it sent to Apple Podcasts.
• 19:57
  And I don't think that cost you anything.
• 19:58
  Again, it's a little more work for me.
• 20:00
  I do this professionally. It makes sense for me to pay for
• 20:02
  it and, you know, have it done for me just for the convenience.
• 20:06
  But, you know, if you're trying to do a podcast just for kicks
• 20:08
  on the budget, something like that, yeah.
• 20:10
  Rss.com or Spotify for creators. Yeah, you can.
• 20:13
  You can save some money that way.
• 20:14
  But I like Buzz Sprout. I'm I'm a big believer.
• 20:17
  Any familiarity with cast magic? No, I I have not used that one.
• 20:21
  What is that? Is that an uploader like Buzz
• 20:24
  Sprout or is it do something else?
• 20:26
  Is I think, I think it's more. For like ending and then posting
• 20:29
  in terms of I think you can do some audio cleaning in it.
• 20:32
  But then also they'll help you turn the you get the transcript
• 20:36
  out of it. And then if you want to turn it
• 20:38
  into a blog post or if you want to make some cut it for social
• 20:41
  media that they'll, I guess more sophisticated AI tools that
• 20:45
  makes. Sense I I've used a couple.
• 20:48
  I haven't used that one, so I I can't speak to it.
• 20:50
  I would say though, if you're using Riverside already to
• 20:53
  record, Riverside has all those tools built in.
• 20:55
  You can get a transcript, you can get AI suggested like magic
• 20:58
  clips, things like that. And it's pretty good.
• 21:02
  I've, I've used a number of different transcript tools.
• 21:05
  Riverside's for being at no extra charge is a pretty good
• 21:10
  value. I really like it.
• 21:11
  I, I, I recommend it. So it's one of those things of
• 21:15
  if you're already paying for it, like I don't think there's AI
• 21:19
  tools out there that are significantly better that are
• 21:22
  worth extra money unless you're really committed.
• 21:24
  And if you really want to get into it, sure.
• 21:26
  I'd, I'd say that there are, there are some others you can
• 21:28
  look into, but Riverside already has it and it's pretty good.
• 21:31
  So I I'd just keep it all on under one roof.
• 21:35
  So you mentioned that interlude cleaning sound.
• 21:38
  You have on the one hand Audacity, on the other, Adobe.
• 21:41
  What was the Adobe one again? Adobe Audition.
• 21:44
  There are other ones out there that's that's the one I use.
• 21:47
  Is is there something in the middle where that has that?
• 21:50
  It's more simple to use an Audacity, but it's not as
• 21:53
  sophisticated as Audition. That depends on who you ask.
• 21:58
  I I think I would say no. I, I would say that, or rather
• 22:05
  Audition, Adobe Audition is kind of the middle ground.
• 22:09
  There's something out there called Logic Pro Tools that
• 22:11
  people use. Some people swear by it.
• 22:14
  I don't like it. I don't use it.
• 22:15
  But that's only because I, I learned audition first and I'm
• 22:17
  just, I'm so used to the Adobe suite after years of doing it.
• 22:21
  Some would make a case that something like Pro Tools is
• 22:23
  maybe a little simpler or even at least better.
• 22:28
  I, I would say that Adobe Audition is actually that mid
• 22:32
  ground between Audacity, which is free and Pro Tools, which the
• 22:37
  big thing about Logic Pro Tools is you can buy it outright.
• 22:40
  I think it's a few 100 bucks and you own it instead of, you know,
• 22:42
  the internal hamster wheel that we're on with software as a
• 22:46
  service where I just pay Audition each month and they
• 22:49
  give me a slightly different product each year and pretend
• 22:52
  like it's worth it. It's not.
• 22:53
  But I'm just so used to it that like that they have my soul.
• 22:56
  It is what it is. I've accepted it.
• 22:57
  Maybe I should learn logic. But yeah, I, I really think that
• 23:02
  audition is probably that middle ground.
• 23:03
  And in that same vein, there are tons of YouTube videos out there
• 23:07
  on audition. Like if you want to learn
• 23:09
  something even real specific, Mike Russell, I believe his name
• 23:14
  is Music Radio, creative.com. I think it's his thing.
• 23:17
  He's on YouTube. He is one of those dudes out
• 23:20
  there who's like the audition guru.
• 23:23
  He has tons of videos dating back years on just all things
• 23:26
  audition. So if you want to get into that
• 23:28
  there, there's a lot of resources out there.
• 23:30
  Like I, I, I wouldn't let the, I wouldn't let the the bear to
• 23:34
  entry scare you because it will be difficult at first, But there
• 23:38
  are so many videos out there. You know, there are so many
• 23:41
  resources and blog posts and things like that that you really
• 23:44
  can't teach yourself. It's more of, hey, do I want to
• 23:46
  commit this time to do it? Like that's the question you
• 23:49
  have to ask more than as opposed to rather, you know, can I do
• 23:53
  it? You know, you can't.
• 23:54
  You definitely can. It's just whether you think the
• 23:56
  time to learn it is more valuable to you than paying
• 24:01
  somebody else to do it or trying to figure out which AI can do it
• 24:05
  most passively. That that's really the question
• 24:07
  I I think you should ask. For more of an aesthetical
• 24:11
  question, so Shawn Ryan has a preference of not showing
• 24:14
  equipment in the shots, which I kind of, I like that.
• 24:17
  I don't know if it's possible when you're interviewing people
• 24:19
  remotely on a podcast. What's your take on that?
• 24:22
  Oh, that's interesting. Yeah.
• 24:23
  So it is possible. Well, if you're interviewing
• 24:27
  people remotely, it is possible, at least for you did the the
• 24:32
  tough indicator, the the tough part there is their setup.
• 24:35
  Who knows what they have I so I'm I'm a radio guy first and
• 24:42
  foremost, So I actually really like the aesthetic of the
• 24:44
  microphone in the shot. And also it's cheaper because
• 24:49
  almost universally to get the microphone out of the shot means
• 24:53
  you have to have a boom mic and those are expensive.
• 24:56
  And also the boom isn't cheap either to get it.
• 24:59
  You know, it's like it's why you don't see microphones in movies.
• 25:02
  You know, they they've got the boom mic up overhead picking it
• 25:04
  up and they're very fancy Sennheiser that cost them
• 25:06
  thousands of dollars. I don't think it's worth it.
• 25:10
  And also I like the aesthetic. But you know, if you want that
• 25:13
  aesthetic, you can definitely get it, but you're going to have
• 25:16
  to pay for it and it's going to be more expensive.
• 25:19
  You can't just use the Rode Pod mic and just put it out of the
• 25:22
  shot because it's got to be out against your mouth.
• 25:25
  It's yeah, you, you want something like that within 6
• 25:29
  inches of your mouth, give or take.
• 25:31
  Maybe 4, maybe 8. But 6 inches, I think is a
• 25:33
  pretty reasonable thing. So, yeah, if if you keep it out
• 25:36
  of shot, unless you have a crazy tight shot that's just like
• 25:38
  right in your face and sure, yeah, then the microphone won't
• 25:42
  be in the shot, but your face will take up the whole screen.
• 25:44
  And I don't really think that's the trade off you want.
• 25:47
  Yeah. So you just it is.
• 25:49
  It's just not possible to do it with that type of microphone.
• 25:52
  There are mics made for that specific use case.
• 25:56
  The Sennheiser MK something this this isn't really my field.
• 26:01
  This is more videography, but you know this, there's a
• 26:04
  Sennheiser MK, something that's like this or gold standard for
• 26:07
  that and you know that's thousands of dollars.
• 26:09
  So if you want the aesthetic you can get it, but it is more work
• 26:13
  and way more money than just getting a $500 microphone and
• 26:17
  keeping it in shot. Now what's the deal with this
• 26:20
  thing where you can hear your own voice since you're talking?
• 26:22
  It's like self monitor or something like that.
• 26:25
  Yeah, that's I don't. Really know why people do that
• 26:30
  in podcasts. It's a radio thing.
• 26:33
  Like first and foremost because you can kind of monitor your
• 26:37
  levels, make sure you don't sound too loud or too quiet
• 26:40
  because you get immediate feedback or if something's
• 26:42
  wrong, you can hear it and fix it on the fly in podcasting.
• 26:45
  I mean, you can fix it in post. You're not live.
• 26:49
  I don't really see some people just like it.
• 26:52
  Some people like that immediate feedback because they know
• 26:55
  they're not going too loud, too soft.
• 26:56
  You're not going to make their editors life hard, I guess.
• 26:59
  Yeah, I I think that's purely a personal choice.
• 27:03
  I don't think there's a lot of utility to it.
• 27:04
  You know, don't yell at me, maybe I'm wrong, you know, don't
• 27:08
  e-mail me. But I don't really think there's
• 27:10
  a lot of utility to it. But if you, if it makes you feel
• 27:13
  more comfortable and you feel some people I think are worried
• 27:16
  that like, oh man, what if I'm not getting this?
• 27:18
  It sounds really bad. And I'm going to be, you know,
• 27:21
  75 minutes down the line and then realize something was
• 27:24
  wrong. It can give you some Peace of
• 27:25
  Mind. And I think there's value to
• 27:27
  that. But other than that I I don't
• 27:30
  really see a need for it. You don't use it personally.
• 27:32
  I don't personally, no. And I mean, I, I used it in
• 27:34
  radio because I, I really liked it in radio.
• 27:37
  But yeah, for podcasting, I mean, I don't, but also I run a
• 27:40
  backup recording so I can actually just look at the
• 27:43
  recording file and I can, I mean, at this point I can just
• 27:46
  look at the waveform and go, Oh yeah, everything's fine.
• 27:49
  But you know, I, I've been doing this for a while.
• 27:51
  So if you don't feel comfortable doing that, yeah, there might be
• 27:53
  some utility. I'd love to hear a little bit
• 27:57
  more of the kind of business owners you work with, what the
• 28:01
  what successes look like for you, what drives you to do it
• 28:05
  Probably should have started with that question, actually,
• 28:07
  yeah. Yeah, yeah, yeah.
• 28:10
  So I don't know if there's exactly an archetypal business
• 28:15
  owner that we work with. What it the through line tends
• 28:20
  to be people who already have an offering to sell.
• 28:24
  And I mean that in, in a very liberal sense, you don't have to
• 28:27
  necessarily be selling a product or a service specific.
• 28:32
  Like you can be selling anything in e-book, of course, a physical
• 28:36
  product, you know what a community membership like, it
• 28:40
  doesn't really matter if you have a, an offer to offer.
• 28:45
  That tends to be the through line because podcasting is a
• 28:48
  difficult medium to monetize out of the gate unless you already
• 28:54
  have name recognition for something else and you start a
• 28:56
  podcast, it it's pretty hard to get, you know, listeners, it's
• 28:59
  it's pretty hard to make money off of the podcast in the form
• 29:03
  of advertisements and sponsors and the things you think of when
• 29:06
  you think of monetizing a podcast.
• 29:09
  If, however, you take it and you use it as a vehicle to build
• 29:15
  trust, get people in and then go at the end, hey, you know, also
• 29:19
  Ioffer this and that may not even be something sold that may
• 29:22
  be like a lead magnet. Let's let's just for example,
• 29:25
  we're we're helping a a couple of ladies who work in like
• 29:31
  spiritual direction and things like that.
• 29:33
  Then in kind of that field, we're helping them build a
• 29:36
  podcast right now. And their general plan is, OK,
• 29:41
  let's get listeners in. One of the hosts already has an
• 29:43
  ebook, and I'm like, let's just give away the ebook for free or
• 29:47
  pay what you want, or 999, something like that.
• 29:49
  Like some low barrier to entry thing.
• 29:52
  And you want to use the podcast either to sell things directly
• 29:57
  to get sponsors, which is the least likely and most difficult,
• 30:00
  or to get people to click on Elite Magnet and get them into
• 30:04
  your ecosystem, whatever that looks like.
• 30:08
  Business owners and you know, people just in general, solo
• 30:11
  creators, ministry owners, whatever, who have an offer, who
• 30:15
  already have something of value to give or already have elite
• 30:19
  magnets set up and they, they've got their campaign.
• 30:22
  Those are the ones that are going to do the best because
• 30:27
  those or people who have tons of money to spend and don't mind
• 30:29
  waiting a couple years to monetize the podcast.
• 30:31
  If you have cash, you know that that works too.
• 30:33
  You can wait it out. But for most people, having an
• 30:36
  offer is the best indicator that you can be successful with your
• 30:41
  podcast because the podcast itself doesn't need to make
• 30:44
  money in your eyes. It is just a vehicle that moves
• 30:47
  people to the lead magnet, gets them into the funnel, gets them
• 30:50
  into the course, the community, gets them to buy your product,
• 30:53
  whatever it is that's the best like indicator of success.
• 30:57
  Business owners, ministry owners, whomever who come in
• 30:59
  with an offer and a plan and patience, that is, those are the
• 31:05
  people we, we tend to see the best success with because you
• 31:08
  know, just, I mean, just like in all business, right, you need a
• 31:12
  certain amount of patience and you know, a certain amount of
• 31:14
  courage and tenacity as well just just to make it.
• 31:16
  But patience is a really big thing to go, all right, I
• 31:20
  haven't made any money on this business yet.
• 31:21
  I'm still in the red, but I'm not panicking because I'm still
• 31:24
  going according to plan. I know this is going to take me
• 31:27
  6 months, 12 months, whatever it is.
• 31:29
  It's the same thing here. I know it's going to take me
• 31:32
  time to build up, but once I can get people at the top of that
• 31:36
  funnel and working down, I know I'm going to close some of them.
• 31:39
  And the podcast pays for itself that.
• 31:41
  So people in that, you know, people in that mindset, I
• 31:45
  suppose, or people in that level of preparedness, they tend to be
• 31:49
  the ones who do the best. That's, that's like pretty much
• 31:52
  universally, not even just with us, just in general.
• 31:54
  I mean, it's it is the way that the medium works, or at least
• 31:57
  it's the way that it works best if you need shorter term
• 32:01
  success. And by shorter term, I mean
• 32:02
  probably less than 12, less than 18 months.
• 32:07
  Why do you think the podcast is the best way to do that?
• 32:11
  I think there's a couple of reasons.
• 32:12
  I think 1, it's a format people are comfortable with.
• 32:16
  It's a format they understand. It's, it's a growing format.
• 32:21
  I I think just the format itself is clearly proven to work.
• 32:25
  I mean, the 2024 presidential campaign was won and lost on
• 32:29
  podcasts. That's wild.
• 32:31
  Like you had the woman who did not make it, but almost made it
• 32:37
  and the guy who won both like doing podcasts, like doing high
• 32:40
  profile podcast even in 2020. I mean that that wasn't a thing
• 32:44
  in 2016. It wasn't even considered the,
• 32:47
  the medium is taking off because people go, all right, look, I
• 32:51
  don't really trust the sort of shorter form.
• 32:55
  By shorter form, I mean half an hour news cycle because you
• 32:58
  know, I can only spend 3 or 4 minutes on a segment because
• 33:02
  there's an ad break coming up in a podcast.
• 33:04
  You can spend 2 hours on it. Like you can really dive into
• 33:07
  these things. So people trust the format.
• 33:09
  I think inherently more than any other medium.
• 33:13
  I I think that helps a ton. And, and to it really just what
• 33:18
  think about just friendship in general.
• 33:21
  You meet somebody, you get along well enough, and as you spend
• 33:24
  more time together, you know, you, you start to trust them
• 33:27
  more. You, you start to have a better
• 33:28
  relationship. The same concept works.
• 33:31
  Like if you spend hours listening to somebody, you're
• 33:33
  just going to have a more positive opinion of them.
• 33:36
  It's like it's, it's just how the human brain works.
• 33:38
  Like you really do eventually grow to trust people, especially
• 33:43
  if you relate to them and, and the host can kind of make you
• 33:46
  feel like that, not make you feel like, like, you know, that
• 33:49
  sounds duplicitous. Like if the host really does
• 33:52
  care and does relate to you because they're in a similar
• 33:54
  state of life or, or something like that, you're just going to
• 33:59
  trust them. Like I, I think it is the most
• 34:02
  human and also humane media form out there that people can access
• 34:10
  on their own time and they can access in their niche of
• 34:13
  interest and they can find people they relate to and
• 34:17
  ultimately trust. And you know that that is the
• 34:19
  formula you, you have to everyone wants to do business
• 34:22
  with their friends. Most of our friends work for
• 34:26
  corporations, so we can't do business directly with them.
• 34:29
  The next best thing is I want to do business with people who I
• 34:32
  feel like understand my situation, who I trust, who I
• 34:35
  feel like we have similar values.
• 34:37
  And this is a great way to prove to potential customers,
• 34:41
  potential clients, whomever, that you do share similar
• 34:44
  values. You do understand their
• 34:46
  struggles like you do to some degree, go through life in the
• 34:49
  same way they do. And that, you know, that is a
• 34:53
  recipe for trust and, you know, ultimately success in whatever
• 34:58
  you're trying to do with your podcast.
• 35:01
  Maybe we can do a little bit of laser coaching here.
• 35:04
  So you mentioned, you know, having the best format is if you
• 35:08
  have like a funnel to guide people a lot in in my situation,
• 35:13
  I'm not trying to pitch any product.
• 35:15
  I mean, I'm doing the podcast to be able to network with
• 35:19
  interesting people like you, to get inspiration, to get
• 35:22
  encouragement, to inspire other people to speak the truth and to
• 35:27
  do the good and to protect the beautiful.
• 35:30
  And I'm hoping that it kind of serendipitous opportunities will
• 35:34
  arise as a result of this. I do like public speaking.
• 35:38
  I'm hoping that I'll have public speaking opportunities through
• 35:41
  this, but I don't, I don't have like a particular product or
• 35:44
  page. So am I?
• 35:45
  Am I wasting my time? Yep.
• 35:48
  Yeah, you are. No, no, I, I, I I don't think
• 35:50
  so. I I really don't because it, you
• 35:54
  seem to understand what your point is and it's for most why I
• 35:59
  say the things I do is because for most people that makes
• 36:01
  sense. It's not universal, though, Like
• 36:04
  in your scenario, you still have, AII would argue, still
• 36:07
  have a funnel to a degree. The funnel just looks something
• 36:12
  like initial connection with an interesting person on a podcast
• 36:15
  and you know from their serendipity like it's it's not,
• 36:20
  it's not a very robust funnel. I, I think, but you are just
• 36:25
  kind of, I think the top of your funnel, quote UN quote is really
• 36:29
  wide because you can get a lot of people in, you can meet
• 36:32
  people, they know people. I, I don't think for what you're
• 36:35
  doing, you have to go, all right, well, they bought my
• 36:37
  ebook and now they're, I have their e-mail.
• 36:39
  Now they're on the newsletter. I know, I know the newsletter
• 36:42
  converts every time I put a product in the 3% rate.
• 36:45
  And so Matt, I can just do the math and figure it out like
• 36:48
  you're not, you're not working that way.
• 36:50
  You are using it as a, a networking vehicle that will
• 36:55
  later on down the line open opportunities.
• 36:58
  I think that's great. Half of, I mean, we get clients
• 37:02
  in just because I've talked to people who know me as the guy
• 37:05
  who does podcasts and they don't really know somebody else who
• 37:07
  does podcasts. And so if somebody comes up to
• 37:10
  him and goes, hey, you know, I, I need a help with my podcaster.
• 37:12
  I want to start one. I'm, I'm just the guy because
• 37:15
  I'm the one they know because I've, I've met them.
• 37:17
  I think your scenario is actually pretty similar.
• 37:20
  I whatever it depends on you know, what you're offering,
• 37:22
  whether it's public speaking or you know, if you've got a
• 37:26
  different long term goal with this, But the more people you
• 37:29
  know, and I think this is a great format for building trust,
• 37:32
  not just with your audience, but with your guests, you know,
• 37:34
  building a rapport, expanding your network.
• 37:37
  I think this works. I, I think this is a format
• 37:41
  where you want to build trust, not just with your audience, as
• 37:47
  you know, as some person of high moral character and of, you
• 37:52
  know, knowledge, but also build rapport with your guests such
• 37:56
  that when they have a need that you might fill it's you versus,
• 38:01
  you know. However, under many people you
• 38:03
  know, do what you do, how many of them have also had an hour
• 38:07
  long conversation with, you know, rather, how many of them
• 38:11
  have had an hour long conversation with whomever this
• 38:13
  person is that needs your services?
• 38:16
  Probably none of them. I, I think this, I think this
• 38:20
  sets you up. Well, all of us are in to some
• 38:23
  degree, you know, the, the business of trust and the
• 38:27
  business of customer service. So if you build a good rapport,
• 38:30
  you help your guests have a good experience on your show and, you
• 38:33
  know, you also promote it after the fact and they get some
• 38:38
  traffic to their, their website, their podcast, you know,
• 38:40
  whatever it may be. And you prove some reciprocity.
• 38:43
  Yeah. I, I, I think this is, I think
• 38:46
  this is a format that works for what you're doing.
• 38:50
  Now we, this is a, a surface level guess of of course we
• 38:54
  don't have hours to dive into this, but that is at least my
• 38:57
  initial sense. I I think what you're doing
• 38:59
  makes sense. I'm extremely impressed with
• 39:02
  your thoughtfulness and clear speaking.
• 39:04
  I don't think you've used a filler word this whole time and
• 39:08
  you spoke in a complete sentences.
• 39:09
  That's very rare. Nobody run this back, nobody
• 39:12
  Fact Check him. I'm I'm sure I got that's very
• 39:15
  good. I appreciate that my, my mother
• 39:18
  read to me very often and was very big into, you know, diction
• 39:22
  and all that. And at the time I didn't get it,
• 39:24
  but it, it might have worked out.
• 39:26
  I'll, I'll never show her this. I, I can't tell her that she was
• 39:29
  right. I got to keep that under wraps.
• 39:32
  So what if I see it for me? What should I be doing
• 39:34
  differently? What?
• 39:35
  I want you to tear down my approach in a scathing critique.
• 39:40
  Great. Oh, man.
• 39:44
  Well, let me ask you a couple of clarifying questions before we
• 39:47
  start. You tell me a little bit more
• 39:51
  about what you're trying to do. I, I, I know you mentioned
• 39:54
  public speaking down the line, and I think a podcast is a great
• 39:57
  resume for public speaking. I think it puts you ahead of
• 40:01
  people. But beyond just setting yourself
• 40:03
  up for gigs, are there other things you're trying to do with
• 40:07
  this? You know, I put a lot of thought
• 40:11
  into this initially, I was bringing myself very thin
• 40:15
  thinking about different hustles to go down.
• 40:17
  Most recently, the one that I'm actually most excited about is
• 40:21
  helping young parents in their in their crucial mission.
• 40:26
  They feel isolated, alone, overwhelmed, helping connect
• 40:29
  them with other values aligned parents for mutual support and
• 40:33
  through an app where hey, you commit to when you're on this
• 40:36
  app, you commit to helping these the other people on this app who
• 40:41
  live within 30 minutes of you to babysit their kid when they when
• 40:45
  they need to go on a date night or just just social support
• 40:51
  anyways, But as excited as I am about that, I just, I just don't
• 40:55
  think I have another. I don't think I have time for
• 40:58
  another hostel. So, so I'm just I enjoy doing
• 41:02
  the podcast, enjoy many interesting people.
• 41:04
  I think it's it's an investment that will pay off, though I
• 41:08
  don't see how specifically. I ultimately what I want to do
• 41:14
  is be paid to read and talk to interesting people.
• 41:22
  What is? What's your current business?
• 41:26
  I'm a I'm a psychologist, so values first therapy.
• 41:30
  I provide modern psychology with traditional family values
• 41:33
  specializing in OCD scrupulosity.
• 41:36
  OK. Would you say that to any degree
• 41:41
  the goal of this podcast is to get new clients for your
• 41:44
  practice, not? Not really because it's just so
• 41:48
  hard to scale of their this type of therapy practice because it's
• 41:51
  so hard to find. I'm the I'm the only therapist
• 41:55
  and it's very very hard to find competent values aligned
• 41:58
  therapist. Yeah, OK, let's see.
• 42:03
  OK, Well, that helps because if, and I mean, there's nothing
• 42:06
  wrong with that. There's no reason you have to
• 42:08
  have your podcast directly work for your business even or your
• 42:12
  main business. You can absolutely build a
• 42:14
  second thing. I mean, look, I, I love the idea
• 42:17
  what you talked about earlier of young parents needing support,
• 42:23
  finding each other. I'm, I'm, it's a shame you don't
• 42:25
  have the time to build out something like that, because I
• 42:27
  think it's a great idea. I think there's a great need for
• 42:29
  it. I'm looking for someone else who
• 42:33
  will do it so if you know if. You know, I'll keep I'll, I'll
• 42:36
  keep my eyes open. I'll see if I know somebody.
• 42:40
  Let me look a lot if no long term.
• 42:42
  Vision, let me just tell us long term vision is forming virtuous
• 42:46
  communities. OK, I'd love to do it.
• 42:48
  So the the leader is crucial for for the overall of the
• 42:52
  community. And this podcast is more
• 42:55
  speaking to those leaders now on the so you got you got the
• 42:59
  leader and then you got on the smaller cell of society, the
• 43:02
  family. So if I can, if I can help both
• 43:05
  those people, but the podcast specifically is for the target
• 43:08
  towards the leaders. I think your best bet then is
• 43:15
  I'd say two things. One, I would make sure that all
• 43:20
  your guests and I've, I've I've looked through some of your most
• 43:23
  recent ones, but I haven't dive in, dove into your back catalog.
• 43:26
  So if some of this is incorrect, no worries.
• 43:30
  I would say making sure that your guests align with your
• 43:34
  mission. It's really easy, especially on
• 43:37
  guest driven podcasts to go well, I need an episode this
• 43:40
  week. I need somebody.
• 43:42
  I'll take somebody who comes along and I mean, I've, I've
• 43:44
  been there. I get it.
• 43:45
  It's it's a temptation for sure, because I would rather have an
• 43:50
  episode that doesn't really fit then not put up anything.
• 43:53
  I don't know if that's actually true, but that's at least the
• 43:55
  thought process. I'd be very intentional about
• 43:58
  picking your guests. I would, if you haven't already,
• 44:01
  like concretize the the mission of what you're doing.
• 44:04
  I'd write it down, be like this is and it maybe you already
• 44:06
  have, you know, this podcast exists to meet and share the
• 44:11
  stories of virtuous leaders who inspire the general populace to
• 44:18
  be better men and women of business, better parents, you
• 44:22
  know, better Catholics, Christians, something like, you
• 44:24
  know, something like that. Again, this is all off the top
• 44:26
  of my head, but something like that, if you haven't already
• 44:29
  done that, I would definitely do that.
• 44:30
  I think it really helps to just go, I have this Magna Carta that
• 44:39
  explains my podcast. Anytime I have a decision to
• 44:42
  make, I can just look at it. I can go, does this fit what I
• 44:46
  do? If yes, do it.
• 44:47
  If no, get rid of it. And it's that simple.
• 44:49
  It certainly makes it easier because as you go down the line,
• 44:52
  it's, it's really easy to feel like, oh man, I've said
• 44:56
  everything, I've met everybody, like, how do I continue?
• 44:59
  Maybe I branch out and there's not necessarily anything wrong
• 45:01
  with that as long as it fits the mission.
• 45:03
  But if you don't have it really genuinely physically written
• 45:06
  down, even that can make it tough.
• 45:09
  So I'd, I'd start there and then once you work from there,
• 45:12
  everything gets easier. You go, I've got this potential
• 45:15
  guest. Does this guest fit this?
• 45:16
  Yes, great, welcome. If not just, you know, politely
• 45:20
  move on. I, I think that's step 1/2 is,
• 45:24
  you know, and, and something people who are doing this for
• 45:26
  themselves struggle with his distribution.
• 45:28
  And I suppose by distribution more so I mean marketing, making
• 45:32
  sure that people actually know you're doing this.
• 45:36
  Short form clips can be great. AI can definitely help with
• 45:39
  that, especially if you don't have the time to do it yourself
• 45:41
  or the money to pay somebody else to do it.
• 45:43
  Just grabbing those Riverside Magic clips editing in.
• 45:46
  You can edit one of those in 5 minutes and it's ready to go.
• 45:49
  I would commit to probably posting a few of those a week if
• 45:52
  you're not already doing that. I think that's a good way to do
• 45:55
  it. I would also encourage you to
• 45:58
  learn some of the basics of audio editing beyond what you're
• 46:04
  getting in kind of the Riverside suite.
• 46:06
  You can do. It's easy to take your podcast
• 46:10
  from like a three to a six. It's tougher to take from a, you
• 46:13
  know, A6 to A10, but it's really easy to just learn a few things,
• 46:17
  make a few adjustments and make your podcast sound better.
• 46:20
  It'll take a couple hours. Yeah, it, it is exactly that.
• 46:22
  Yeah. It's, it's 8020.
• 46:24
  So I, I think those are probably your, your biggest things.
• 46:28
  I, I would definitely accept listen through and you know, I
• 46:32
  have a more discerning year because I'm paid to.
• 46:34
  I don't know how you know, your average listener hears it and
• 46:38
  maybe it doesn't bother them. There's definitely a few tweaks
• 46:41
  I would make. I'd remove some background
• 46:42
  noise. I'd match some of those.
• 46:44
  I'd match some of those volumes just to make sure host and guest
• 46:46
  sound about the same. And that alone really will, will
• 46:50
  do a lot of good. I think that's really all you
• 46:52
  need on when it comes to editing.
• 46:54
  I mean, you could get more into it if you wanted to, but those
• 46:57
  two things alone I think will do you a lot of good.
• 47:00
  And I'd commit to posting a few clips a week.
• 47:04
  You can definitely get 15 to 20 clips out of, you know, with the
• 47:07
  Riverside's Magic editor, you can get those clips out of it
• 47:10
  and it's pretty easy. I wouldn't use all of them, but
• 47:13
  a few a week and I think that's plenty.
• 47:16
  And then you can, what I like to do is, or I like to recommend is
• 47:21
  take those and then you can build posts out of them.
• 47:24
  You can build text posts out of them for, for LinkedIn or or
• 47:26
  Twitter or a Facebook group or something like that.
• 47:29
  You've already done this stuff. Just expand it a little bit.
• 47:32
  Expand it into a blog, expand it into a social media post, You
• 47:35
  know, 280 characters top something simple or maybe a
• 47:39
  little longer for LinkedIn. It's better format for that.
• 47:42
  Maybe make a short blog post. I I would put blog posts at your
• 47:46
  like bottom priority. I really don't think unless you
• 47:51
  see good success with people coming onto your website and
• 47:54
  reading your blog posts and converting that way.
• 47:58
  If that's the case then I would I would say commit to it.
• 48:02
  If not, I really wouldn't worry about it.
• 48:05
  People don't discover podcasts via SEOII people did in the
• 48:09
  industry disagree with me. I really don't think SEO is a
• 48:11
  big deal for podcasts. It is.
• 48:14
  It's something I'd consider, but I think it's bottom of the
• 48:16
  barrel. Referrals, incentivizing
• 48:18
  referrals, incentivizing people to tell their friends about your
• 48:22
  podcast. I mean, that's the biggest way
• 48:24
  to go. That and guests being a guest on
• 48:27
  other podcasts. I think those are probably your
• 48:29
  two best ways of trying to expand as opposed to SEO and
• 48:33
  organic search and paid, you know, paid ads, things like
• 48:36
  that. I wouldn't fuss about all that.
• 48:39
  I think as long as people need to know you exist, you need to
• 48:42
  sound decent and people need to know you exist.
• 48:44
  That is pretty much it. As like just fundamental
• 48:48
  philosophies, those two things. If you just like, you know,
• 48:52
  tattoo it on your forehead. People need to know that my
• 48:55
  podcast exists and I need to ask them to give me reviews and tell
• 49:01
  their friends about me. That's pretty much it.
• 49:03
  Just do those things and those are your principles of people
• 49:07
  need to know you exist and they need to tell more people you
• 49:09
  exist and you got to sound decent.
• 49:12
  That's all there is to it at a fundamental level.
• 49:14
  And then you just keep doing, you know, sort of Alex Hormozi,
• 49:17
  like find the thing that works and just do it over and over and
• 49:22
  over again. It's not sexy, it's not super
• 49:24
  enjoyable, but it works. Whatever works.
• 49:27
  Just keep doing that over and over again and commit to doing
• 49:30
  that for 12 months. You'll be fine.
• 49:32
  That's it really is that simple. It's just, you know, like this
• 49:36
  is certainly him saying it, not me.
• 49:37
  He's said it much more than I have.
• 49:40
  People just don't do that. It's actually not hard to
• 49:42
  succeed. I mean, to some degree, yes, it
• 49:44
  is, but most people just give up too early.
• 49:49
  It's not about having the right idea or the perfect strategy.
• 49:51
  It's just about going this thing is good, it works.
• 49:53
  I'm going to do it over and over again.
• 49:55
  And if I do this, you know, 100 times a week, if I make 100
• 50:00
  calls a week, if I make 15 social media posts a week, and I
• 50:04
  do this for a year, it is unreasonable to think I won't
• 50:06
  grow and that I will not be more successful.
• 50:10
  Just do that. It really is that simple.
• 50:12
  It's just difficult. It's not complicated, it's just
• 50:15
  difficult. How do I guess on other business
• 50:18
  podcasts? Couple ways there's no, I can't
• 50:22
  vouch for them because I've never used them, but I am aware
• 50:25
  of them and I've heard good things.
• 50:26
  This is my disclaimer. There's a software out there
• 50:28
  called Podmatch. You can go on there.
• 50:31
  It's a paid amount. I, I don't think, I think it's
• 50:33
  reasonably nominal. You can be guests on other
• 50:37
  people's podcast, be a guest on other people's podcast as well
• 50:39
  as find guests for your podcast. Alex, something I think is the
• 50:43
  guy who runs and it's called Podmatch.
• 50:45
  That's a pretty decent one. And then honestly, what I would
• 50:48
  do is just what podcast do you listen to?
• 50:51
  Are they in a similar vein to you?
• 50:54
  E-mail them, DM them on Instagram, do whatever you got
• 50:57
  to do. Just go, hey, can I come on the
• 50:59
  show and then they go, no, you can't or yes, you can, but it's
• 51:03
  going to be a few months or yes, absolutely.
• 51:06
  How's two weeks from now? You know, you just again, it's,
• 51:09
  it's kind of like cold calling. It's just how many times can I
• 51:12
  pick up the phone before it's unreasonable that someone is.
• 51:16
  It's unreasonable to think that no one will say yes.
• 51:19
  If you send out 50 requests to be on a podcast, I think it's
• 51:23
  unreasonable to say you wouldn't get one or two.
• 51:26
  It really is kind of a numbers game.
• 51:28
  Now you want to make sure they're value aligned podcast
• 51:30
  and you want to be respectful and whatnot, but I would say
• 51:34
  warm outreach is probably your best bet.
• 51:36
  Find them on LinkedIn, find them on Instagram if you're on there,
• 51:39
  hit them up in one way or another.
• 51:42
  Go to their website, fill out a contact form.
• 51:45
  Sometimes that can work or potmatch and probably a
• 51:48
  combination of both I think is good.
• 51:50
  Now if you're looking for specifically Catholic podcasts,
• 51:54
  potmatch may not be as good. But if you're open to more
• 51:59
  broadly Christian or values aligned secular things like
• 52:03
  that, because there's plenty of the psychology space.
• 52:05
  If you're open to a little broader, you might have a
• 52:07
  better, you might have a bit of better luck on there.
• 52:11
  But if you're looking to be in that niche, and it's perfectly
• 52:13
  fine if you are, in some ways it's beneficial, you may not
• 52:17
  find it's worth your time, but I'd consider getting on there
• 52:20
  for a month. I think it'll cost you 20-30
• 52:22
  bucks to just try it out for a month.
• 52:23
  That's probably a, it's probably a good bet to make.
• 52:27
  Even if it doesn't work out, you know, you've probably met a
• 52:30
  couple people and you're not out much money.
• 52:32
  Those yeah, do those two things. And that's, I mean, that's kind
• 52:36
  of it. It it really is.
• 52:38
  Again, it's not complicated. It's just difficult, as with
• 52:41
  most things that are worth anything.
• 52:44
  Thinking of a numbers game, which right now I'm shooting for
• 52:46
  three episodes a week. I I like doing it honestly it's
• 52:49
  the highlight of my work week. So is it?
• 52:53
  I wouldn't mind bumping it up to five a week.
• 52:55
  Is that crazy? It's an interesting strategy.
• 53:02
  Well, it depends. I if I didn't know anything
• 53:07
  about you, I would say yes. I would say that is too many
• 53:09
  episodes a week, but it depends on the rate of success you're
• 53:13
  having. Like if you have found, if you
• 53:17
  have the data to go, this is actually good.
• 53:19
  For me, more episodes is better. It means more listeners, more it
• 53:24
  means I'm getting a higher rate of consistent listeners.
• 53:28
  I have a higher rate of subscribers, things like that.
• 53:32
  If you have the data to show that more than three episodes,
• 53:36
  like 3 episodes a week is good and more would be better, then I
• 53:39
  would say do it. Other than that, I would say
• 53:43
  probably no. People are kind of used to 1
• 53:48
  episode a week. What you, what you could do is,
• 53:52
  and no, I'm, I'm just, I'm saying this with no knowledge of
• 53:56
  your listener demographics or how well you're doing.
• 53:58
  What you could consider is pay walling one of your episodes a
• 54:03
  week. Say I've got one regular and one
• 54:05
  pay. That's a very, it's a very
• 54:08
  standard strategy. Plenty of people do that.
• 54:11
  Now you need the, you need the numbers to back it up.
• 54:16
  You need the subscribers to back it up.
• 54:17
  Because if I go on your podcast and I go, oh, I think I'm going
• 54:21
  to get a bump from this, but you've paywalled me and nobody
• 54:24
  pays to be beyond it. That's going to be tough for me.
• 54:28
  So what you could do to mitigate that is paywall a certain aspect
• 54:34
  of the episode, like, hey, the regular episode is done now
• 54:38
  we're going to do Patreon Q&A or something like that with, you
• 54:40
  know, special guest Joe Coleman of Saint Kobe Studios.
• 54:43
  We're going to talk, we're going to get into the deep dive of
• 54:46
  what gear you need for your podcast.
• 54:49
  It's behind the pay wall. Anyone paying $5 a month or more
• 54:52
  on Patreon gets it. Something like that.
• 54:54
  You could consider that, but I think you are at a point where
• 55:01
  you probably don't need more than three episodes.
• 55:03
  And if you're going to add more, I would find a way to pay wall
• 55:07
  some of them. I I think now if you've got 4
• 55:10
  listeners, it's probably just not worth your time at all.
• 55:13
  But if you're starting to build up a decent listener base, even
• 55:15
  a small one, even a small but committed listener base, and you
• 55:18
  want to make a little money off of it, you might be able to.
• 55:20
  I'm, I'm certainly not saying you can't, but generally less is
• 55:27
  more when it comes to podcasts, unless you're trying to do two,
• 55:34
  maybe tops three a week. And they're slightly varied and
• 55:38
  they're also on YouTube. Maybe, maybe you can get some
• 55:42
  out of that. I know I don't know if you've
• 55:45
  had him on Nathan Crankfield of the Seeking Excellence podcast,
• 55:48
  you should have a really interesting guy.
• 55:50
  He does like 3 episodes a week. But what he does is he has a
• 55:55
  standard podcast episode. He's got a YouTube first shorter
• 55:59
  episode that you know, it is a podcast, but it goes up on
• 56:02
  YouTube and it is more video oriented and has a third sort of
• 56:08
  current events roundup rapid fire, 20 minutes maybe with a
• 56:14
  with a Co host. So he does 3A week, but they're
• 56:17
  all different. If you do a three of the same
• 56:21
  thing a week, my worry, I mean especially 5, my worry is you
• 56:25
  lose some of your luster. It's a little less exciting when
• 56:29
  you upload. You at some point may run out of
• 56:32
  guests. If you want to do 5A week,
• 56:34
  honestly, unless you know you've got an infinite Rolodex of
• 56:38
  guests, I think you're better off staying at 3 Max and just
• 56:42
  going, hey, I'm booked a few months out.
• 56:44
  I don't have to stress about this.
• 56:46
  I'm just going to let it roll again.
• 56:48
  I only know so much about you and what you're doing, but
• 56:51
  that's that's my sense. You have to be in a really
• 56:53
  specific position to want to be uploading three times a week,
• 56:57
  let alone 5. Yeah, I'm crazy so.
• 57:02
  Now, if it's just for fun, if you just find enjoyment and you
• 57:05
  go, well, Joe, I want to make some money off of this, but you
• 57:08
  know, this is just fulfilling to me, then yeah, do more if you
• 57:11
  want to. I don't think it's necessarily
• 57:14
  the best business strategy, but if you find fulfillment in it,
• 57:17
  sure, why not? Yeah, do it.
• 57:19
  Part of the reason is because part of the part of the reason
• 57:24
  is because part of the reason of the podcast is is networking.
• 57:27
  Yeah, really makes sense. But then I had this other guy on
• 57:32
  John Lee Duma from Entrepreneurs on Fire.
• 57:34
  He does a daily episode. He's been doing daily episode
• 57:37
  for like 20 years or something like that.
• 57:38
  His 4000 episode. So he's, he's swears by it, man.
• 57:43
  He's like, you know, you have to do it.
• 57:46
  Yeah, I think it. Depends on who you are and what
• 57:49
  your goal is. Now I, I don't know anything
• 57:51
  about him. I, I don't know what kind of
• 57:52
  podcast he's running. There are, I mean, I know for
• 57:56
  example, like we are, we just sent out a proposal to a, a
• 58:02
  business manager at a diocese who has a priest at the diocesan
• 58:06
  cathedral who runs a daily podcast.
• 58:09
  But it's his homily and it's a 15 minute reflection, maybe 1015
• 58:13
  minute reflection. You can Rep those out daily.
• 58:15
  And I think there's value to that.
• 58:17
  Anything beyond that, I mean, hey, he found success.
• 58:20
  Good for him. I think he's probably a unique
• 58:22
  case or he's doing really short episodes each day and those are
• 58:26
  for some people. I'm not a big fan of short
• 58:28
  episodes personally. Not not like as a professional,
• 58:31
  just like as a consumer of podcasts.
• 58:32
  I'm not big into them, but I know some people are.
• 58:35
  So you know, it'll it really is ultimately all about knowing
• 58:39
  your audience, the more data you can get for them.
• 58:41
  And This is why things like Patreon are good or you know,
• 58:45
  locals or red circle. I think red circle is the
• 58:48
  community or just circle whatever it is, Any of those
• 58:51
  things like if you can, even a Facebook group, just something
• 58:55
  you don't have to pay for. Getting data from your listeners
• 58:59
  is really useful because the people who will respond are your
• 59:02
  biggest fans and ultimately they are the only ones that matter.
• 59:05
  This. This sounds callous but like you
• 59:07
  want to make all your decisions based on your top 10% of fans.
• 59:10
  The rest of them, they're great, but they're going to come and
• 59:13
  go. So they don't matter nearly as
• 59:15
  much as your avid listeners. They're the people you want to
• 59:19
  keep happy because when you do a Patreon, they're the ones who
• 59:21
  are going to pay you and they're the ones who support your work
• 59:23
  and are most like just maximally likely to organically tell their
• 59:27
  friends. Like, Hey, yawn is this great
• 59:30
  podcast. You know, he interviews
• 59:31
  interesting, you know, thought leaders and, you know, virtuous
• 59:34
  people and offers tangible ways to become a better person,
• 59:38
  better parent, whatever. Like those are the people that
• 59:41
  are going to do that. So if you can get into their
• 59:43
  head in any way, even if you don't make money off of it, even
• 59:46
  if it's a free Facebook group, that data is worth a ton.
• 59:50
  And it also helps them build a little more reciprocity with you
• 59:52
  feel like they're, you know, part of the community.
• 59:55
  So it's a nice bonus there. But yeah, that data is great if
• 59:58
  you can get it. It's really good point.
• 1:00:01
  You know, one thing that comes to my mind as you're speaking is
• 1:00:03
  maybe I do 1 episode with the bigger guest, longer form once a
• 1:00:08
  week and then the other ones could be shorter ones so people
• 1:00:11
  can can decide themselves how many they want to listen to.
• 1:00:15
  Yeah, I, I think that's, that's definitely probably a better way
• 1:00:19
  to do it. I think variability is certainly
• 1:00:22
  the key. If you're going to upload
• 1:00:24
  multiple times a week, each episode has to be different in,
• 1:00:27
  you know, kind or quantity or something like that.
• 1:00:31
  There has to be some variation as opposed to it's just three,
• 1:00:35
  you know, 60 minute interviews or what have you per week.
• 1:00:39
  That's I don't really think that would work.
• 1:00:41
  But if it's, oh, hey, it's Wednesday.
• 1:00:43
  It's the 90 minute interview with a larger name or it's
• 1:00:50
  Friday. It's this like end of week fun,
• 1:00:53
  25 minute coffee chat sort of thing, You know, whatever it is,
• 1:00:55
  if you have that variability. Yeah, I, I, I think that can
• 1:00:58
  work pretty well. But also to, to your previous
• 1:01:01
  point about networking, which I think is great.
• 1:01:03
  I think it's a really good way to use a podcast for what you're
• 1:01:05
  doing. You network while recording, you
• 1:01:10
  don't really network during the upload, at least not in the same
• 1:01:14
  way. So it doesn't matter if you bump
• 1:01:16
  their upload four to six weeks. Your network like we're
• 1:01:19
  networking right now, even if this episode doesn't go up until
• 1:01:23
  August, like we've already made the connection like you've
• 1:01:25
  you've kind of already gotten what you want out of this.
• 1:01:29
  You're already set. So I, I wouldn't fuss too much
• 1:01:31
  about the upload as long as you know, you want to be respectful,
• 1:01:35
  you want to at least get it up in a reasonably timely manner,
• 1:01:38
  even if that's four to six weeks, as long as you know your
• 1:01:41
  guest kind of knows what to expect.
• 1:01:43
  But this is the thing that like right now that is most important
• 1:01:47
  to you, not so much the upload that is important on the back
• 1:01:50
  end. And it is good, but it's good
• 1:01:53
  for getting subscribers, sponsors, leads people to buy
• 1:01:57
  your course. You know, whatever you're doing,
• 1:01:59
  the the upload is for them. What's happening in the call is
• 1:02:04
  your point for networking with your guest.
• 1:02:07
  So I, I would think about it as two entirely different
• 1:02:11
  functions. This is so when I know of
• 1:02:15
  somebody in your area who is struggling with scrupulosity or
• 1:02:21
  something like that, I go, hey, I know a guy down there like let
• 1:02:23
  me get you in contact. The upload is for people to
• 1:02:26
  listen and hopefully be you know, inspired or educated or
• 1:02:31
  entertained or you know, probably in an ideal world, some
• 1:02:34
  combination of the three and then subscribe and get on your
• 1:02:37
  Patreon or what have you. So they're I think they're
• 1:02:40
  really 2 just completely different things under the same
• 1:02:43
  roof do. You have any last words for us
• 1:02:47
  or and how can people follow you?
• 1:02:49
  Yeah, St. colbystudios.com all spelled out.
• 1:02:52
  Saint colbystudios.com is the place to find us.
• 1:02:57
  You can also find me on LinkedIn.
• 1:02:59
  Joe Coleman on on LinkedIn. If you're hearing this, I
• 1:03:02
  probably have some mutual connections with you.
• 1:03:03
  I'm I'm sure I'm easy enough to find.
• 1:03:06
  Saint Colby Studios is the place to go if you want a podcast.
• 1:03:09
  You want to build a podcast from the ground up.
• 1:03:11
  We offer a couple of packages to help you get started in anywhere
• 1:03:15
  from 6 to 10 weeks, depending on what you want to do.
• 1:03:17
  From zero to a full podcast already out in the ether.
• 1:03:21
  All your gear, 6 to 10 weeks tops.
• 1:03:23
  If you have a current podcast, we offer a couple of options.
• 1:03:26
  Monthly packages to run your podcast, upload everything,
• 1:03:30
  handle some of the marketing for you.
• 1:03:32
  It's a little more affordable than getting each episode edited
• 1:03:35
  individually, but if you want to do that too, we also offer some
• 1:03:39
  a la carte audio and video editing.
• 1:03:41
  Again, that is syncopestudios.com or Joe at
• 1:03:44
  syncopestudios.com. Send me an e-mail, send me Adm
• 1:03:47
  on LinkedIn, go to our website. You can call us on our website.
• 1:03:50
  We've got a a neat little feature where a phone will pop
• 1:03:54
  up and you can just call me. You'll get me wherever I am at
• 1:03:57
  the time, which which has been fun.
• 1:03:59
  I always enjoy that. So that is the
• 1:04:01
  syncopestudios.com. That's the place to find us.
• 1:04:04
  So are you intentionally drawing your beard out to look like St.
• 1:04:07
  St. Maximilian Colby?
• 1:04:09
  I've only got a few more months. If I really commit to it, I
• 1:04:12
  think I can do it. I had AI know a guy here in here
• 1:04:16
  in town who runs like a classical art studio and he
• 1:04:20
  asked me if I'd model for a Commission he's doing of Saint
• 1:04:23
  Edward the Confessor because of the beard, which was I looked
• 1:04:26
  him up because I know the name, but I didn't know what it looked
• 1:04:29
  like and I was very flattered. The guy has a good fear.
• 1:04:32
  He looks cool. But yeah, one day I maybe over
• 1:04:34
  the winter, maybe over the winter I'll, I'll really grow it
• 1:04:37
  out, see if I can get the full Colby look.
• 1:04:40
  I really appreciate the time to you.
• 1:04:41
  I'm very impressed with how clearly how clearly you speak.
• 1:04:45
  Thank you I I have to do it for a living so I I I try my best.
• 1:04:50
  Great. Well, all the best to you.
• 1:04:52
  Thank you. I appreciate your time.