78 -Why Most Service Companies Sell the Wrong Thing
Most service companies lead with what they do. The ones that grow the fastest lead with the problems they solve.
In this episode of The Breakout CEO Podcast, Mike LaVista, Founder & CEO of Caxy Interactive, explains how one shift in positioning transformed his consulting business from transactional projects into strategic partnerships, dramatically increasing deal size and changing the conversations he was having with CEOs. Along the way, he shares why niching down creates premium businesses and how AI should be viewed as an amplifier of strategic thinking—not a replacement for it.
For years…
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