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Startup Funding Espresso – Building a Moat Into a Startup
Building a Moat Into a Startup Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Startups in the early days have little to protect the business beyond intellectual property. As the company grows, the startup can build a stronger moat. Here are some key steps for building a moat into a startup: Network effects -- grow the network within your customer base to strengthen the business. Design the product and the marketing to connect others to the customer base. Platforms -- design a platform into the solution offered. A platform…
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