Latest / Closing the Deal with Fexingo: Sales, Negotiation, and Revenue Conversations for Operators
How a Sales Rep Won by Giving a Customer Out Clause
In Episode 57 of Closing the Deal with Fexingo, Lucas and Luna dive into a counterintuitive sales tactic: offering a customer an explicit out clause that lets them cancel without penalty within a set period. They unpack a real-world case where a SaaS startup called Gridline used a 90-day out clause to close a skeptical Fortune 500 prospect, turning a potential objection into trust. Lucas explains the psychology behind why giving an out actually reduces the chance it gets used, and Luna shares how the approach shifted the buyer's risk calculus. The hosts walk through the specific language…
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