Latest / The Marketing Brief / Social Fabric Sessions: E8 Dodie Jacobi
Transcript
- Brian: Hello and welcome back to the Marketing Brief Podcast. I am your host, Brian Aquan, and this is the podcast where we talk about really anything across the marketing sphere. I really love marketing, so I bring on people and we talk about marketing. And this is a special subset of the Marketing Brief podcast called the Social Fabric Sessions, where we get to better know members of the social fabric. So, of course, we have a social fabric member with us today, very excited to bring in. Dodie Jacoby, a very a rock star name and and someone who I'm very, very excited to talk to today. Welcome to the podcast, Dodie. Dodie Jacobi: Brian. Thanks for having me. Very fun. Brian: Yeah, we're excited to have you. Well, I've been having people introduce themselves and you can of course talk about what you do, but I think it's a really good challenge to introduce yourself without saying what it is you do for work. So if you were introduced yourself without saying what you do for work, how would you introduce yourself? Dodie Jacobi: I it's really that's really kind of a stumper. I'm gonna have Brian: Yeah. Dodie Jacobi: it really is. And I'm so I I don't want to think that my identity is so tied to my work, but I think the habit of introduction is so tied to our work. So I, you know, maybe maybe the the easiest way is I'm Dodie Jacobi and I live in Kansas City and I am drawn to people who are drawn to people. And I'm drawn to people who are drawn to animals. And I'm drawn to animals who are drawn to people. And so there's something about, I would say, I would introduce myself as a I'm species and I'm species agnostic. There, she made that up on the spot. I know, Brian: Okay. All right. Yeah. Never had that answer before. Dodie Jacobi: but I if I'm if we're here's what you can this is weird. I don't get I don't know where this is. We were just talking about off camera. We were just talking about. flow. It's this all flowing, whatever. but I can be sitting at a light and I see a dog in the next car and I make eye contact with the dog and he's like, she she noticed me. She saw me. I mean it's not a flirtation. I'm not a weirdo, but it is it is like we hurt each other. It's really fascinating. It's really fascinating. Well Brian: That is. You're a lover of animals. Do you have like a favorite animal? Do you have animals in your house? Dodie Jacobi: I do get animals. I have I've I have a horse that's painting my horse and I have a a dog and a cat. And so I kinda like this one of each because they are very there are similarities and this kinds of animals I like in my life, much like the kinds of people I like to have in my life. Smart, you know, playful and interesting and curious and they're they all have that personality. so I I can't choose a species I prefer, but I'm I'm really enjoying. learning about each of them because they are very, very different. Very different. Yeah. A little bit. I mean, I have a vision Brian: I'm sure. And do they interact with each other? No. Dodie Jacobi: of but we haven't really finished this. One of the projects I'm working on involves an animal behaviorist. And you know, a lot of a lot of the content I create is around equestrians and and animals and so and horses themselves, not just the riders, but and so I have a vision of my dog riding my horse. I really think they will have fun together doing that. I just don't really have we're not boarding, you know. I don't keep my horse at my home. He boards at a lovely stable, but we don't really have it set up so that we could like and have my dog come in and learn how to jump on the horse and run laps and all that stuff, even though he's Brian: Right. You need rehearsal time for that. Dodie Jacobi: we need we need space. We need space. And we're trying to creepily, we are discussing that. So I just said, give me a price. What's it take to like just lease the sp you know, I need the space for some, you know, routine, routine sessions with our behaviors so we can like get the dog on the horse and me and whatever else we can make up. It's kind of fun to think. Brian: Yeah. It sounds like a TikTok channel I would watch. Just saying. Yeah. I think so. Yeah. Dodie Jacobi: It does? Would you watch on YouTube? Okay, good. Yeah, because my horse has learned my horse can identify every letter in the alphabet, Brian: Wow. Dodie Jacobi: and he can add and subtract every combination of zero to five. And Brian: Okay. Dodie Jacobi: he can identify seven geometric shapes and ten faces. And so we're bringing Brian: This is amazing. Dodie Jacobi: this behaviorist who taught who taught an otter how to do barrel rolls off of the back of a walrus and Brian: Okay. Dodie Jacobi: taught a hyena. To come to the gate every day for a medically necessary blood draw from its neck. And so she's a rock star. She doesn't, she her name's not as good, truth be told. But she's a she's a rock star. And so anyway, she's coming in to then see how much more we can teach my horse, because he's crazy smart. And we are documenting all of it. So it's a little document series that we're putting together. That's my my first of four projects on the slate for this year. So it Brian: Wow. Dodie Jacobi: all comes so there. Look how look how I did that. I spun right into Brian: You did it. Dodie Jacobi: a little But it is still like it's so much a part of my life, you know, it's really hard to separate them because I don't separate them. I don't think of them as a a toggle switch at all. And and that's a joyful decision that was on purpose because it's fun. Brian: Amazing. Well, we were talking a little bit about what brought you to the social fabric. we've Dodie Jacobi: No. Brian: been exploring how relationships shape opportunity and the way you were talking about it, how you're you just want to make more connections and not necessarily Dodie Jacobi: Well. Brian: in a transactional way, but because you want to meet more people and then maybe someday something comes of it. Is that is that generally kind of what brought you to the social fabric and and our our community here? Dodie Jacobi: For sure, for sure. And and and even just one little step ahead of that, because I've changed careers, you know, from a field of entrepreneurship where I was working with a whole community of business owners that were my clients and peers, you know, we all my clients were my peers and vice versa and my friends and and and switching out of that, I literally days before seeing the invitation to social fabric said aloud, I've got to get some social fabric. Brian: Hmm. that's interesting. Dodie Jacobi: Like the literal phrase. So you can't miss that when it shows up in your newsfeed. And yes, I'm sure somebody was listening. Fine. It worked in my favor. I'm gonna run with it. But yeah, I mean the the things that I'm doing professionally have infinite variables. So I don't know, and you know, the world's changing so fast. I don't know which thing's gonna get to market first. I don't know what I'm gonna need when I get to market or on the path to market because there's there's so I can influence it a lot, but I can't control a lot of it. And so Brian: Yeah. Dodie Jacobi: I'm not sure what what I don't know what scarecrow, what tin man, what l courageous lion I'm gonna need with me on this yellow brick road. But I know that I'm really enjoying the the vibes of the people that I've connected with in social fabric. And that's the first step. I I didn't I don't wanna make anything with people I don't really enjoy because again, life's too short. Brian: Yeah. I love that. And it seems like Dodie Jacobi: Yeah. Brian: you are open to the universe telling you which thing should be next. Is that ac I'm kind of picking that vibe up from you? Dodie Jacobi: For sure. I mean, for sure. I don't know what sometimes I don't even know what to call what's happening. I was telling you about a podcast that was really speaking to me and and this one poet described that flow. We can all talk about flow without it being woo-woo. Because we've anybody who spelt it knows exactly what we're talking about. and that and that she would be out in her garden and she would kind of hear something jump into her head as a poet. And then it would go on through her head and she'd go, No, no, no, wait a minute. Come Brian: Yeah. Dodie Jacobi: on. And she'd pull it back in and get this. When she transcribed the poetry, it was backward. Brian: Wow. Dodie Jacobi: Right. So isn't that wacky? I do it's it's wacky stuff, but it's fun to play with. Like, why wouldn't we play with the universe? And and that was what we were talking about. Sometimes you hear something, it's not necessarily mine to create, but it that was kind of fun. I go, maybe that's Brian's to create, you know, or Brian: Yeah. Yeah. Dodie Jacobi: like that sounds like the kind of thing that I think you meant to get Brian. Yeah, let me give you this let me give you his email. Yeah. Brian: I can connect you. Dodie Jacobi: Yeah. Yeah. Brian: Do you do like this happens for me, but do you often get ideas when you Dodie Jacobi: Mm-hmm. Brian: let your mind kind of wander? Like for me, bike rides are really big and my mind'll Dodie Jacobi: Yes, yes. Brian: kinda wander and then I'll have to pull over because I'm like, That's a great idea and I have to write it down. Dodie Jacobi: That's good. And that's kind of the assignment, right? You you get to decide what are you going to interact with. This was what was in this conversation I was listening up to. That it's like you get the message, you got to decide do I care enough to capture it? I I hear music constantly, but I'm not a composer because I've not committed to a process to capture what I'm hearing, you know. So, Brian: Yeah. Yeah. Dodie Jacobi: but I'm a hundred percent an idea person, and I finally had to come up with some simple systems, Evernote and a few other systems for capturing things so that. so that I can retrieve them when I want them. And sometimes I never go back to it. And sometimes, you know, it's it's right where I needed it to be and I needed it in three months, not today. And sometimes it's something Brian: Yeah. Yeah. Dodie Jacobi: I needed in conversation this afternoon. And so that that flow serves me well because it it really doesn't shut up. I do need to kind of have a filter for me. Is that for you as well? Yeah. Brian: Yeah. Absolutely. And and you know, it's it's almost like a puzzle where it's like, I found a corner piece, but I don't have the puzzle yet. But it's like, now the puzzle's coming into shape. And I had that piece from like months ago and that fits here. and that's a lot like when I'm doing writing. Dodie Jacobi: And that the reward of going, there you that's where you go. Just like if you're actually working a puzzle. I mean, there's nothing more fun than there it is. There's the blue piece of information for you, son of a bitch. Hope you've been hiding. Brian: Yeah. Dodie Jacobi: And and yeah, I mean that feels so good. And it should. I mean, I think that's a that's I'll call it a sign. I think that's an indication, a what's our favorite marketing word? A signal. It's a signal Brian: Sure. Dodie Jacobi: that you know that that this is all fitting. In a nice groovy way, you know. Brian: Yeah. Yeah, that maybe you're going about it the right way. Yeah. Dodie Jacobi: Yeah, or the way that is yours to do, you know. Brian: Mm-hmm. Dodie Jacobi: Or you just let it run on through your head and go, that's okay. I don't you know, if I I know I have I have had this. If you had ideas run on through and I go like, yeah, I don't need to do that, and they won't leave you the fuck alone. Right? Brian: Yeah. Dodie Jacobi: They came back, yeah. They Brian: Yeah. Dodie Jacobi: in my mind's eye, it's like it's literally like they it's there's an image that goes with that thought. It's getting it's really interesting to know. Brian: Mm-hmm. Yeah, the idea is like I wasn't done with you. Dodie Jacobi: Yeah. you think this isn't yours. And actually that's again back to work. That's why I'm doing what I'm doing. I had an idea for a property that that would not, and I mean over 10 years, would not leave me alone. Wouldn't leave me alone. I I hope I get it done before I die. And I'm not in any rush. I mean, I feel like I've got plope I've got plenty of time. But Brian: You've got time. Dodie Jacobi: but I'm also not afraid to admit that mortality is a great, a great focal dri you know, a great driver for focus, right? Brian: Yeah. Dodie Jacobi: 'Cause we just twenty years go so fast. Brian: It really does and it seems to speed up as we go. Dodie Jacobi: But I I do believe it does. And I do understand scientifically that everything the the ch pace of change is rapidly increasing exponentially. And so that's that's actually just real. That's just but you know, whatever is that physics? I don't know what field of study that is that validates that, but Brian: Sounds like physics. I believe that. Dodie Jacobi: Close enough. Close enough. Yeah. Brian: What is it, what do you find is personal about the work that you do? Right. What what do you like put into it? And like what are the what are the biggest things that you're like, I do that because I have to do that? Dodie Jacobi: Like I feel driven, like I can't not do it. Brian: Yeah. Dodie Jacobi: I think it's that I'm a teacher. But as soon as I learn something, I can't wait to tell somebody else. And I can't wait to tell them not just what I've learned, but how it applies to their circumstance if they choose to do so. Like I love facilitating that process. And I'm not really, I'm deliberately trying to turn that off in Brian: Mm. Dodie Jacobi: a an interactive way because again, for decades, that's I've been very much that kind of mentorish. personality and paid to do it. So that's been, you know, all Brian: Yeah. Dodie Jacobi: part of my reward and reward and career system. And now I'm saying I want to do that through the medium of video. And I do have an audio leg starting secretly here in the background. and I want to be less of a driver for how people apply it and more of an inviter. So I can say, look, here's what I here's the stuff. And the stuff for me is animals are sentient beings. can no longer ignore that. It's a big responsibility for our culture to recognize that because it changes pretty much everything about our system economically, our food system, everything. And so if if I can if I can tell stories that help people recognize the sentience of animals in a way they can't ignore, then they can take that knowledge and do with it as they will. I no longer feel responsible for helping them apply that. I hope they will. I hope I can show them in a way that's like, that is so cool. I can't believe this is that I just saw this thing really happening. And I now have to see my world in a completely different way because of it. That's what that's the personal part. That's what mm, yeah, that's what motivates me. Brian: Yeah, that feels very, very personal. That's great. Dodie Jacobi: Yeah. Yeah. Thanks, Russ. Brian: Excuse me. I've been asking people this question, and I know you're a performer. when was the last time you danced? Dodie Jacobi: what time is it? I mean, I do dance rate all the time because it keeps yeah, maybe. Brian: Was it a five minutes ago? Dodie Jacobi: I mean, you know, I'm very inspired by music. I was a professional dancer for a good portion of my career. I could still put on a pair of tap shoes and give you a good show. Actually, tap shoes optional. You know, I'm just actually Brian: Nice. Mm-hmm. Dodie Jacobi: really learning how to tap. I always had to tap if it was in the choreography, I just did what the choreographer told me, but now I'm learning how to tap, which is kind of cool. So Brian: With it to the beat of the music? Is that Dodie Jacobi: Well, that there's there's a whole there's technique, there are standard steps and you know, you've heard of the time step, you know, you know, there's the time every you would know it if I got up and did it, because Brian: Yeah. Dodie Jacobi: you didn't any any tap person knows how to do that. But I didn't always know there are like I don't know how many different types of time steps and my teacher is one one step, one generation away from Jean Kelly. So she studied with Gene Kelly's protege. his top person. I mean I'm sure he has many of them. But anyway, so I I feel really lucky. She's like almost in her eighties now and boy, she can still do every bit of she could tap dance all around. And it's a it's a little embarrassing, but also very helpful. So yeah, I dance often. Day dance to me it's it's movement, it's energy, it's and and sometimes I need that just to reboot, you Brian: Mm-hmm. Dodie Jacobi: know, take a nap or dance or yeah. Brian: Both or alternate. Dodie Jacobi: I can also Brian: Yeah. Dodie Jacobi: I'm not afraid of a nap. Brian: Yeah. Well you're in you're in Kansas City. Are there other people in Kansas City that you're bringing into the social fabric so that you might have a chapter there at some point? Dodie Jacobi: I I've thought about it. I I honestly just feel like my plate is so full in this little launch phase that I'm in. I'm I'm kind of in a a cre what's a creative, what? Mm a bubble, you know, at the moment of just really trying to get some pieces together. Maybe by early next year I could do that. I mean, I certainly know a lot of people in the marketing and design game. I mean, that's been a big part there were a lot of people in my practice that I worked with that are really talented people. Although a lot of them are not doing a second chapter or third. You know, I feel like you've heard the story of the third act. You know, this is this very much feels like my third act and I'm in no her I thought I was doing it as a transition to retirement. I have no intention of stopping until I'm dead. I just I like it too much. It's it's it's not it's not a job. It's what I it's it is who I am. So it was really hard to introduce myself without it, right? But Brian: Yeah. Yeah. It's your passion. Yeah. Dodie Jacobi: yeah, but there are a lot of people around me that, you know, have had lovely careers and they're doing Some of them are still doing other things, but they're not in they're not in a social fabric mode. They're in like, I don't know what is what else is there? Right? What else? What do you do when Brian: Isolationist? Dodie Jacobi: you don't do? You know, I don't know. I don't even know what to do when you don't create. And I'm not I'm not judging. I love you, dear friends, if you happen to be watching this. I mean, that's not a judgment. It's just a it's a choice. And Brian: Mm-hmm. Dodie Jacobi: and so so it's been interesting. That's also, I think, part of why I needed a different social fabric for Brian: Yeah. Dodie Jacobi: myself, right? So so it could be very Brian: Is is there anyone I was gonna ask, is there anyone in your network that you would nominate to come on the podcast with me, join the social fabric, or maybe they're part of it already, but Dodie Jacobi: Maybe I've seen past that and I I haven't paused long enough to to think about that, but I will. I promise I Brian: Yeah. Okay. Dodie Jacobi: will because I do know some really, really, really talented people that that you know are doing world class work based here and sometimes beyond here, you know, and and also so very talented and good human beings. Yeah. I will give that I will write that. Brian: Nice. All right. Well we'll we'll think about and we'll tag we'll tag when we when we post this next week. Yeah. Dodie Jacobi: Yeah, okay, perfect. Yeah, that's a great idea. Okay. Well now that's that's serious homework. I have to write that down. Okay. K C peeps. Got it. Brian: Yeah, put that down on your list. Well, thank you so much for spending time with me. Yeah. I hope we get to see Dodie Jacobi: That was really fun. You had some fun questions too. Brian: you in upcoming events. Maybe we can get you out to yeah. Dodie Jacobi: Yeah, I'm supposed to I'm supposed to be in New York for the Evanta the Aventa Eventa in November. So Brian: Nice. great. Dodie Jacobi: there are you gonna it's a it's a day long Brian: I don't know yet. That but Jeff Rosenblum will be kinda be running that, right? Dodie Jacobi: who is gonna run that? I haven't seen who's then who's in charge. I know Donovan is who I've been talking to. So I don't need but somebody we Brian: Awesome. Nice. Dodie Jacobi: know in love will will be there. And yeah, I keep watching. You guys are god, you guys are everywhere. I don't know how you do it. I d I I envy the travel budget. Jesus, I mean God, I mean it cost me a fortune to leave down. I don't know how you all do it. But it's good. Yeah. Brian: Yeah. Yeah. Just to move around. Well, thank you so much, Dodie. I I it was just a pleasure to to meet you. You are a one of one. We're so excited Dodie Jacobi: I know, I look forward to seeing you have listen. Thank you. That was so fun. Brian: to have you as part of the social fabric. Dodie Jacobi: Thank you. And will you will you did does anybody else know about your guitar music and your writing? Brian: yeah. I I try to I try to plug it, yeah. Dodie Jacobi: Okay. I don't know how I've missed that up till now, so I'm looking I'm gonna be watching for that. That's what I'm looking forward. Okay. Brian: Okay. I I'll you can just search you can search my name. You'll you'll find some music I've wrote. Dodie Jacobi: I'm I'm looking for I will do that. That's my other homework with with pleasure. Thanks again. Brian: Awesome. All right. Well, to the listeners out there, stay curious. Find your community. Dodie Jacobi: Yeah.