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Leveraging Thought Leadership | Steve Blank | 206
If you are starting a content-based business you'll need to keep things lean and focused. Are you sure your hypothesis around your content, audience, and marketing are correct? Have you test them or have you starting making content without a lot of research because you have a passion to put the idea out there regardless of who might listen to it.
Our guest Steve Blank is the father of modern entrepreneurship and credited with starting the lean startup movement. He is the author of The Four Steps to the Epiphany and The Startup Owner's Manual.
We discuss the need to be specific about the…
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