Is Google bringing back the click?

Performance Marketing Unlocked · May 14, 2026 · 26m

Zero party has search killed the click. At least, that's the narrative marketers have been sold – but is it true?

On this episode of the Performance Marketing Unlocked podcast, PMW's Editor Robin Langford and Senior News Reporter Bethany Lee join host Joe to talk about the future of the click, and why Google might be trying to bring it back for the sake of publishers and advertisers.

Also on this episode, the trio discuss some standout winners from the 2026 PMW Powerlist, which is available in its entirety here.

This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.

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