Ep. 56: Broadway Is a Business of Risk: Sue Gilad on Turning Ideas Into Hits (In Fine Company)
Behind every Broadway hit is a business machine—and the risks, decisions, money, people, and persistence behind the curtain are far more intense than most audiences ever see.In this powerful conversation, Joe Abreu sits down with Sue Gilad, a Grammy and five-time Tony Award-winning Broadway producer and co-founder of In Fine Company, to reveal what it really takes to turn an unproven idea into a Broadway production.Sue explains why producing a Broadway show is essentially entrepreneurship at an extraordinary scale: assessing risk, building teams, raising capital, marketing a product, managing…
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