Latest / Go Big with Gib Podcast / EP 74. How to Build a Personal Brand

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EP 74. How to Build a Personal Brand · Go Big with Gib Podcast

• 0:00
  Speaker 1: Welcome to the Go Big With Gibb podcast, where we talk to professionals, business owners and entrepreneurs about their big wins.
• 0:06
  Speaker 1: Welcome to Go Big With Gibb.
• 0:11
  Speaker 1: I'm your host, gibb Irons.
• 0:12
  Speaker 1: I'm a practicing attorney with 20 years of experience and a capital raiser who's raised over $5 million from retail investors for private placement real estate syndications.
• 0:23
  Speaker 1: Over the years, I've had the opportunity to be a general partner in passive investment opportunities, from value-add multifamily to build-to-rent townhouse communities and now with Health Wealth Capital.
• 0:34
  Speaker 1: Now more than ever, it is absolutely critical that you build a strong personal brand.
• 0:39
  Speaker 1: This has been my primary focus over the past two years and the results have been tremendous.
• 0:44
  Speaker 1: Today, I'm sharing with you five practical steps to build your personal brand and take your business to the next level.
• 0:51
  Speaker 1: Let's dive in.
• 0:52
  Speaker 1: Step number one build a strong website that converts.
• 0:56
  Speaker 1: Your website is your digital storefront.
• 0:59
  Speaker 1: It needs to be professional, easy to navigate and showcase your expertise, including clear calls to action like a booking link or joining your email list.
• 1:08
  Speaker 1: My website has been a game changer, driving new clients to my law firm and new investors to my real estate deals without me having to chase them down.
• 1:16
  Speaker 1: Number two leverage social media.
• 1:19
  Speaker 1: Platforms like LinkedIn, instagram and X are where your audience hangs out.
• 1:23
  Speaker 1: Share valuable content, tips, insights or behind-the-scenes looks at your work.
• 1:29
  Speaker 1: Consistency is key.
• 1:31
  Speaker 1: My posts about real estate and legal strategy have built trust and attracted investors to Health Wealth Capital.
• 1:38
  Speaker 1: Number three encourage online reviews.
• 1:40
  Speaker 1: They validate your credibility.
• 1:42
  Speaker 1: I've seen firsthand how glowing reviews from clients and investors draw in new business.
• 1:48
  Speaker 1: Ask satisfied clients to leave a review.
• 1:50
  Speaker 1: It's a small step with a big impact.
• 1:53
  Speaker 1: Number four stay in touch with the email campaign.
• 1:56
  Speaker 1: Regular emails keep your audience engaged.
• 1:59
  Speaker 1: Share updates, success stories or exclusive opportunities.
• 2:03
  Speaker 1: My email list has been crucial for raising $5 million in private capital, keeping investors informed and ready to act when new deals arise.
• 2:13
  Speaker 1: Number five be authentic and consistent.
• 2:15
  Speaker 1: Your brand is.
• 2:17
  Speaker 1: You Share your stories, your wins, even your challenges.
• 2:21
  Speaker 1: People connect with realness.
• 2:22
  Speaker 1: A strong personal brand creates trust and amplifies your message to a gigantic audience.
• 2:28
  Speaker 1: It's how I've raised millions of dollars for real estate syndications and grown my law firm without constant hustling.
• 2:34
  Speaker 1: Start with these five steps and you'll be amazed at the doors that will open.
• 2:38
  Speaker 1: That's all for today's episode of Go Big with Gibb.
• 2:41
  Speaker 1: If you find this episode helpful, subscribe, leave a review and share it with someone who needs to hear it.
• 2:46
  Speaker 1: Go visit my website at ironsequitycom to learn more about health, wealth, capital or to connect with me.
• 2:52
  Speaker 1: Until next time, go big.
• 2:54
  Speaker 1: Thank you for listening to this episode of Go Big with Gibb.
• 3:01
  Speaker 1: If you haven't already, go, follow us on social media at Gibb Irons.
• 3:05
  Speaker 1: We'll see you next time.