The Black Sheep: Ben Goorin, CEO of Goorin Bros.
Ben Goorin is the fourth generation CEO of Goorin Brothers, the family hat company founded in 1895, and the creator of The Farm, the animal trucker hats worn on heads all over the world.
Ben and Darren met years ago in the same YPO forum, and he's one of the truest creatives Darren has ever seen occupy the CEO seat. Ben's company was founded the year hats peaked in America. Every year since has been a headwind. His father told him the business is what it is and would never be different. But Ben spent his career proving otherwise, interrupting the mundane, as he puts it, until one of those…
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