Every Team Breaks the Moment ROI Becomes the Excuse

R3ciprocity.com - Prof David Maslach: Innovation; Research Life; Striving Towards Happiness · Nov 27, 2025 · 6m

We don’t talk about this enough:

Teams don’t fail because of bad strategy. They fail when someone starts rationalizing their effort.

“I’ve already put in too much time.”

“This isn’t going anywhere.”

“There’s no ROI.”

“I’m not feeling it anymore.”

If you’ve ever heard those words—you know it’s over.

Because what breaks a team isn’t misalignment.

It’s when one person emotionally checks out… and justifies it with logic.

And here’s the harsh truth: you can’t logic someone back in.

You can’t force them to fall in love with a mission again.

Just like marriage—when someone decides the struggle isn’t…