Latest / The Influential Nonprofit
Why Donors Pull Back
Scarcity-driven fundraising tactics-chasing, over-following up, pushing too soon-might be quietly sabotaging your donor relationships. In this episode, Maryanne Dersch shows you how to shift from pressure to flow.
Key Takeaways:
Scarcity in fundraising often begins as a nervous system response to uncertainty—like being behind goal or a donor going quiet—and can drive behaviors such as chasing, over-following up, and pitching too soon, which donors experience as pressure.
Maryanne’s Donor Flow Framework (Awareness → Interest → Connection → Action) emphasizes moving people at their natural…
The skinny
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