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How Walmart Is Tapping The Creator Economy To Reshape Its Retail Experience Via Social Commerce · Omni Talk Retail

• 0:00
  Hello
• 0:00
  everyone,
• 0:01
  this
• 0:01
  is
• 0:01
  Omnitalk
• 0:02
  Retail.
• 0:02
  I'm
• 0:02
  Chris
• 0:03
  Walton.
• 0:03
  And
• 0:03
  I'm
• 0:03
  Anne
• 0:04
  Mazinga.
• 0:04
  And
• 0:04
  we
• 0:04
  are
• 0:04
  coming
• 0:05
  to
• 0:05
  you
• 0:05
  live
• 0:05
  from
• 0:05
  the
• 0:05
  Commerce
• 0:06
  Next
• 0:06
  growth
• 0:07
  show
• 0:07
  in
• 0:07
  New
• 0:08
  York
• 0:08
  City.
• 0:08
  And
• 0:08
  it's
• 0:09
  hot
• 0:09
  here.
• 0:09
  It's
• 0:10
  100
• 0:10
  degrees.
• 0:11
  Actually,
• 0:11
  it
• 0:12
  is
• 0:12
  100.
• 0:12
  It
• 0:13
  is
• 0:13
  hotter
• 0:13
  than
• 0:13
  hot.
• 0:14
  But
• 0:14
  before
• 0:15
  we
• 0:15
  get
• 0:15
  started,
• 0:15
  we
• 0:15
  want
• 0:15
  to
• 0:16
  give
• 0:16
  a
• 0:16
  big
• 0:16
  thank
• 0:16
  you
• 0:16
  to
• 0:17
  the
• 0:17
  team
• 0:17
  at
• 0:17
  Gray
• 0:18
  Orange
• 0:18
  for
• 0:18
  helping
• 0:19
  us
• 0:19
  bring
• 0:19
  you
• 0:19
  all
• 0:19
  of
• 0:19
  our
• 0:20
  interviews
• 0:20
  from
• 0:20
  here
• 0:21
  at
• 0:21
  Commerce
• 0:21
  Next.
• 0:22
  The
• 0:22
  G
• 0:22
  Store
• 0:23
  platform
• 0:23
  from
• 0:23
  Gray
• 0:24
  Orange
• 0:24
  helps
• 0:24
  retailers
• 0:25
  like
• 0:25
  H
• 0:25
  and
• 0:25
  M
• 0:26
  achieve
• 0:26
  real
• 0:26
  time
• 0:26
  inventory
• 0:27
  visibility,
• 0:28
  providing
• 0:28
  H
• 0:28
  and
• 0:29
  M
• 0:29
  with
• 0:29
  the
• 0:29
  same
• 0:29
  inventory
• 0:30
  data
• 0:30
  in
• 0:30
  store
• 0:31
  as
• 0:31
  they
• 0:31
  have
• 0:31
  online
• 0:32
  Commerce
• 0:33
  Next
• 0:33
  attendees.
• 0:34
  If
• 0:34
  you're
• 0:34
  here
• 0:34
  in
• 0:34
  New
• 0:35
  York,
• 0:35
  head
• 0:35
  to
• 0:35
  the
• 0:35
  H&M
• 0:36
  SoHo
• 0:36
  flagship
• 0:37
  store
• 0:37
  at
• 0:38
  591
• 0:39
  Broadway
• 0:39
  today
• 0:39
  to
• 0:40
  see
• 0:40
  the
• 0:40
  many
• 0:40
  benefits
• 0:41
  of
• 0:41
  G
• 0:41
  Store
• 0:42
  for
• 0:42
  yourself.
• 0:42
  And
• 0:43
  if
• 0:43
  you
• 0:43
  happen
• 0:43
  to
• 0:43
  be
• 0:44
  at
• 0:44
  home,
• 0:44
  back
• 0:44
  in
• 0:44
  Minneapolis,
• 0:45
  back
• 0:45
  anywhere
• 0:45
  in
• 0:45
  the
• 0:46
  US
• 0:46
  or
• 0:46
  even
• 0:47
  abroad,
• 0:47
  you
• 0:47
  can
• 0:48
  also
• 0:48
  go
• 0:48
  to
• 0:48
  our
• 0:48
  YouTube
• 0:48
  channel
• 0:49
  and
• 0:49
  check
• 0:49
  out
• 0:49
  the
• 0:49
  video
• 0:50
  that
• 0:50
  Ann
• 0:50
  shot
• 0:51
  at
• 0:51
  the
• 0:51
  soho
• 0:51
  store.
• 0:52
  So
• 0:52
  now,
• 0:52
  without
• 0:53
  further
• 0:53
  ado,
• 0:53
  stay
• 0:54
  standing
• 0:54
  between
• 0:54
  us
• 0:54
  is
• 0:54
  Sarah
• 0:55
  Henry,
• 0:55
  the
• 0:56
  VP
• 0:56
  and
• 0:56
  head
• 0:56
  of
• 0:57
  Content,
• 0:57
  influencer
• 0:58
  and
• 0:58
  commerce
• 0:59
  at
• 0:59
  Walmart.
• 0:59
  Sarah,
• 1:00
  welcome
• 1:00
  to
• 1:00
  omnitalk.
• 1:01
  Thank
• 1:01
  you.
• 1:01
  Thank
• 1:01
  you
• 1:01
  for
• 1:02
  having
• 1:02
  me.
• 1:02
  This
• 1:02
  is
• 1:02
  like
• 1:03
  a
• 1:03
  peppy
• 1:03
  way
• 1:03
  to.
• 1:03
  Start
• 1:03
  a
• 1:04
  Tuesday
• 1:04
  night.
• 1:04
  I
• 1:04
  know,
• 1:04
  right?
• 1:04
  We're
• 1:05
  gonna
• 1:05
  get
• 1:05
  you
• 1:05
  ready
• 1:05
  for
• 1:06
  your
• 1:06
  panel.
• 1:06
  Yeah.
• 1:06
  Did
• 1:06
  you
• 1:07
  know
• 1:07
  it's
• 1:07
  my
• 1:07
  birthday
• 1:07
  today
• 1:07
  too?
• 1:08
  Oh
• 1:08
  my
• 1:08
  gosh.
• 1:09
  Happy
• 1:09
  birthday.
• 1:09
  Thank
• 1:10
  you.
• 1:10
  Wow.
• 1:11
  Oh
• 1:11
  my
• 1:11
  gosh.
• 1:11
  And
• 1:12
  you're
• 1:12
  here
• 1:12
  celebrating
• 1:13
  at
• 1:13
  Commerce
• 1:13
  Next.
• 1:14
  Here
• 1:14
  we
• 1:14
  are.
• 1:14
  Yeah.
• 1:14
  This
• 1:15
  is
• 1:15
  the
• 1:15
  place
• 1:15
  to
• 1:15
  be,
• 1:15
  right?
• 1:16
  Right.
• 1:16
  Who
• 1:16
  doesn't
• 1:16
  want
• 1:17
  to
• 1:17
  celebrate
• 1:17
  their
• 1:17
  birthday
• 1:17
  at
• 1:17
  Commerce
• 1:18
  Next?
• 1:18
  I
• 1:18
  mean,
• 1:19
  I
• 1:19
  definitely
• 1:20
  do.
• 1:20
  All
• 1:20
  right,
• 1:20
  well,
• 1:20
  let's
• 1:20
  get
• 1:20
  started.
• 1:21
  So
• 1:22
  why
• 1:22
  don't
• 1:22
  you
• 1:22
  tell
• 1:22
  everybody
• 1:23
  about
• 1:23
  your
• 1:23
  background
• 1:23
  and
• 1:23
  what
• 1:23
  is
• 1:24
  your
• 1:24
  role
• 1:24
  in
• 1:24
  Taillight
• 1:24
  at
• 1:25
  Walmart
• 1:25
  too?
• 1:25
  Because
• 1:25
  it's
• 1:26
  an
• 1:26
  interesting
• 1:26
  title.
• 1:27
  Yeah,
• 1:27
  absolutely.
• 1:27
  So
• 1:28
  my
• 1:28
  team
• 1:28
  looks
• 1:28
  after
• 1:29
  all
• 1:29
  things
• 1:29
  related
• 1:30
  to
• 1:30
  content,
• 1:30
  influencer
• 1:31
  and
• 1:31
  commerce.
• 1:31
  So
• 1:32
  for
• 1:32
  us,
• 1:32
  that
• 1:32
  means
• 1:32
  a
• 1:33
  couple
• 1:33
  of
• 1:33
  things.
• 1:33
  So
• 1:34
  within
• 1:34
  Walmart
• 1:34
  us,
• 1:35
  we
• 1:36
  work
• 1:36
  with
• 1:36
  any
• 1:36
  sort
• 1:37
  of
• 1:37
  content
• 1:38
  first
• 1:38
  partners
• 1:39
  in
• 1:39
  building
• 1:40
  editorial,
• 1:40
  social
• 1:41
  video
• 1:43
  that's
• 1:43
  really
• 1:43
  meant
• 1:44
  to
• 1:44
  focus
• 1:44
  on
• 1:45
  product
• 1:45
  discovery
• 1:46
  and
• 1:46
  helping
• 1:46
  you
• 1:46
  to
• 1:47
  discover
• 1:47
  things
• 1:47
  that
• 1:47
  you
• 1:47
  wouldn't
• 1:48
  have
• 1:48
  known
• 1:48
  about
• 1:49
  at
• 1:49
  Walmart.
• 1:50
  So
• 1:50
  that
• 1:50
  also
• 1:50
  includes
• 1:51
  all
• 1:51
  of
• 1:51
  the
• 1:51
  marketing
• 1:52
  efforts
• 1:52
  that
• 1:52
  we
• 1:52
  do
• 1:52
  with
• 1:53
  our
• 1:53
  tens
• 1:54
  of
• 1:54
  thousands
• 1:54
  of
• 1:54
  influencers
• 1:55
  and
• 1:55
  creators.
• 1:55
  So
• 1:55
  that
• 1:56
  spans
• 1:56
  anywhere
• 1:57
  from
• 1:58
  niche
• 1:58
  micro
• 1:59
  creators
• 1:59
  who
• 1:59
  are
• 1:59
  just
• 1:59
  getting
• 2:00
  started
• 2:00
  up
• 2:00
  to
• 2:00
  mega
• 2:01
  celebrities,
• 2:01
  kols,
• 2:02
  things
• 2:02
  of
• 2:02
  that
• 2:02
  nature.
• 2:03
  And
• 2:04
  it's
• 2:04
  really
• 2:05
  about
• 2:05
  empowering
• 2:06
  them
• 2:06
  to
• 2:06
  incorporate
• 2:06
  Walmart
• 2:07
  products
• 2:07
  when
• 2:07
  it
• 2:08
  makes
• 2:08
  sense
• 2:08
  for
• 2:08
  them.
• 2:09
  So,
• 2:09
  so
• 2:10
  really
• 2:10
  exciting
• 2:10
  there.
• 2:11
  We
• 2:11
  also
• 2:11
  look
• 2:12
  at
• 2:12
  all
• 2:12
  things
• 2:12
  Walmart
• 2:13
  US
• 2:13
  social
• 2:14
  commerce
• 2:14
  related.
• 2:15
  So
• 2:15
  it
• 2:15
  includes
• 2:16
  where
• 2:16
  people
• 2:17
  are
• 2:17
  spending
• 2:17
  their
• 2:17
  time,
• 2:18
  how
• 2:18
  they're
• 2:18
  sort
• 2:19
  of
• 2:20
  consuming
• 2:20
  content.
• 2:21
  Several
• 2:21
  years
• 2:21
  back
• 2:22
  that
• 2:22
  was
• 2:22
  maybe
• 2:22
  binge
• 2:23
  taking
• 2:23
  quizzes
• 2:23
  on
• 2:25
  social
• 2:25
  or
• 2:26
  on
• 2:26
  content
• 2:27
  sites.
• 2:29
  Today
• 2:29
  it's
• 2:29
  doom
• 2:30
  scrolling
• 2:30
  on
• 2:30
  social
• 2:31
  platforms.
• 2:33
  A
• 2:33
  little
• 2:33
  bit
• 2:33
  of
• 2:33
  that.
• 2:34
  And
• 2:34
  so
• 2:35
  we
• 2:35
  love
• 2:36
  the
• 2:36
  fact
• 2:36
  that
• 2:37
  hundreds
• 2:37
  of
• 2:37
  millions
• 2:38
  of
• 2:38
  Americans
• 2:38
  are
• 2:38
  spending
• 2:39
  hours
• 2:39
  a
• 2:40
  day
• 2:40
  consuming
• 2:40
  a
• 2:40
  movie's
• 2:41
  worth
• 2:41
  of
• 2:41
  content
• 2:41
  every
• 2:41
  day.
• 2:42
  And
• 2:42
  so
• 2:42
  our
• 2:43
  role
• 2:43
  is
• 2:43
  really
• 2:43
  thinking
• 2:43
  about
• 2:44
  how
• 2:44
  we
• 2:44
  tap
• 2:45
  into
• 2:45
  that
• 2:45
  behavior,
• 2:46
  how
• 2:46
  we
• 2:46
  find
• 2:47
  ways
• 2:47
  to
• 2:47
  create
• 2:48
  these
• 2:48
  moments
• 2:48
  of
• 2:49
  product
• 2:49
  discovery
• 2:50
  in
• 2:50
  that
• 2:50
  moment
• 2:50
  of
• 2:50
  I
• 2:51
  didn't
• 2:51
  know
• 2:51
  I
• 2:51
  needed
• 2:51
  this,
• 2:51
  but
• 2:51
  now
• 2:51
  I
• 2:52
  can't
• 2:52
  stop
• 2:52
  thinking
• 2:52
  about
• 2:52
  it
• 2:53
  and
• 2:53
  how
• 2:53
  you
• 2:53
  connect
• 2:54
  that
• 2:54
  to
• 2:54
  seamless
• 2:54
  ways
• 2:55
  to
• 2:55
  buy.
• 2:55
  And
• 2:55
  so
• 2:56
  it
• 2:56
  includes
• 2:57
  how
• 2:57
  we
• 2:57
  work
• 2:58
  with
• 2:59
  social
• 2:59
  platform
• 3:00
  partners
• 3:00
  to
• 3:00
  build
• 3:00
  shoppable
• 3:01
  experiences.
• 3:01
  It
• 3:02
  includes
• 3:02
  our
• 3:02
  creator
• 3:03
  platform,
• 3:04
  Walmart
• 3:04
  Creator,
• 3:05
  which
• 3:05
  is
• 3:05
  about
• 3:05
  a
• 3:06
  year
• 3:06
  and
• 3:06
  a
• 3:06
  half
• 3:06
  out
• 3:06
  of
• 3:06
  beta
• 3:07
  now,
• 3:07
  and
• 3:07
  several
• 3:08
  other
• 3:08
  areas.
• 3:09
  So
• 3:09
  it's
• 3:09
  really
• 3:09
  exciting.
• 3:11
  Well,
• 3:11
  tell
• 3:11
  us
• 3:11
  a
• 3:11
  little
• 3:11
  bit
• 3:12
  more
• 3:12
  about
• 3:12
  Walmart
• 3:13
  Creator
• 3:13
  if
• 3:14
  you
• 3:14
  don't
• 3:14
  mind.
• 3:14
  I'm
• 3:14
  curious
• 3:14
  about
• 3:15
  that.
• 3:15
  Yeah,
• 3:15
  yeah,
• 3:16
  like
• 3:16
  one
• 3:16
  of
• 3:16
  my
• 3:17
  favorite
• 3:17
  topics.
• 3:17
  Oh
• 3:17
  yeah,
• 3:18
  let's
• 3:18
  hear
• 3:19
  more
• 3:19
  about
• 3:19
  it.
• 3:19
  No,
• 3:19
  it's
• 3:20
  interesting.
• 3:20
  So
• 3:20
  we
• 3:20
  work
• 3:21
  with
• 3:21
  creators
• 3:21
  and
• 3:21
  influencers
• 3:22
  in
• 3:22
  multiple
• 3:23
  capacities.
• 3:23
  So
• 3:23
  in
• 3:23
  some
• 3:24
  cases
• 3:24
  we
• 3:24
  are
• 3:25
  working
• 3:25
  with
• 3:25
  third
• 3:25
  party
• 3:26
  partners
• 3:27
  who
• 3:27
  are
• 3:28
  managing
• 3:28
  the
• 3:28
  creators
• 3:29
  and
• 3:29
  influencers
• 3:29
  directly.
• 3:30
  Walmart
• 3:31
  Creator
• 3:31
  was
• 3:31
  a
• 3:32
  platform
• 3:32
  that
• 3:32
  was
• 3:32
  really
• 3:32
  born
• 3:33
  out
• 3:33
  of
• 3:34
  this,
• 3:36
  this
• 3:36
  phenomenon
• 3:36
  and
• 3:36
  trend
• 3:37
  that
• 3:37
  we
• 3:37
  were
• 3:37
  seeing
• 3:37
  in
• 3:37
  not
• 3:38
  only
• 3:38
  consumer
• 3:38
  behavior
• 3:39
  but
• 3:39
  also
• 3:40
  the
• 3:41
  creator
• 3:41
  economy.
• 3:42
  And
• 3:42
  so
• 3:42
  from
• 3:42
  a
• 3:42
  consumer
• 3:43
  behavior
• 3:43
  perspective,
• 3:44
  it
• 3:44
  was
• 3:44
  centered
• 3:44
  around
• 3:45
  this
• 3:45
  notion
• 3:45
  that
• 3:45
  people
• 3:46
  are
• 3:46
  spending
• 3:46
  more
• 3:46
  and
• 3:46
  more
• 3:47
  time
• 3:47
  on
• 3:47
  social
• 3:47
  media
• 3:48
  and
• 3:48
  discovery
• 3:49
  isn't
• 3:49
  just
• 3:49
  happening
• 3:50
  in
• 3:50
  search
• 3:50
  anymore,
• 3:51
  it's
• 3:51
  happening
• 3:51
  in
• 3:51
  your
• 3:51
  social
• 3:52
  feed.
• 3:52
  And
• 3:52
  the
• 3:52
  reason
• 3:52
  it's
• 3:53
  happening
• 3:53
  in
• 3:53
  your
• 3:53
  social
• 3:53
  feed
• 3:54
  is
• 3:54
  because
• 3:54
  people
• 3:55
  are
• 3:55
  resonating
• 3:56
  and
• 3:57
  self
• 3:57
  identifying
• 3:58
  and
• 3:58
  shopping
• 3:58
  from
• 3:59
  the
• 3:59
  creators
• 3:59
  and
• 3:59
  influencers
• 4:00
  that
• 4:00
  they're
• 4:00
  consuming
• 4:01
  content
• 4:01
  from.
• 4:02
  And
• 4:02
  so
• 4:02
  we
• 4:03
  started
• 4:03
  working
• 4:03
  with
• 4:04
  creators
• 4:04
  and
• 4:04
  influencers
• 4:05
  around
• 4:06
  six,
• 4:06
  seven
• 4:06
  years
• 4:06
  ago
• 4:07
  in
• 4:07
  earnest.
• 4:08
  Walmart
• 4:09
  Creator
• 4:09
  we
• 4:09
  launched
• 4:10
  a
• 4:10
  couple
• 4:10
  of
• 4:10
  years
• 4:10
  ago,
• 4:10
  first
• 4:11
  as
• 4:11
  a
• 4:11
  beta,
• 4:11
  it's
• 4:12
  now
• 4:12
  been
• 4:12
  out
• 4:12
  of
• 4:12
  beta
• 4:12
  for
• 4:13
  about
• 4:13
  a
• 4:13
  year
• 4:13
  and
• 4:13
  a
• 4:13
  half
• 4:14
  and
• 4:14
  we
• 4:15
  saw
• 4:15
  an
• 4:15
  opportunity
• 4:16
  to
• 4:16
  really
• 4:17
  directly
• 4:17
  work
• 4:18
  with
• 4:18
  the
• 4:18
  creators
• 4:18
  to
• 4:19
  help
• 4:19
  them
• 4:19
  monetize
• 4:20
  their
• 4:21
  content
• 4:21
  through
• 4:22
  linking
• 4:22
  to
• 4:22
  Walmart
• 4:23
  product.
• 4:23
  And
• 4:24
  the
• 4:24
  program
• 4:25
  is
• 4:25
  really
• 4:25
  meant
• 4:25
  to
• 4:26
  be,
• 4:26
  and
• 4:26
  the
• 4:26
  platform
• 4:26
  is
• 4:27
  really
• 4:27
  meant
• 4:27
  to
• 4:27
  cater
• 4:28
  to
• 4:28
  someone
• 4:28
  who's
• 4:29
  just
• 4:29
  getting
• 4:29
  started,
• 4:30
  someone
• 4:30
  who
• 4:31
  maybe
• 4:32
  is
• 4:33
  a
• 4:33
  parent
• 4:34
  with
• 4:34
  multiple
• 4:35
  kids
• 4:35
  and
• 4:35
  making
• 4:35
  a
• 4:35
  little
• 4:35
  pocket
• 4:36
  money
• 4:36
  for
• 4:36
  vacations.
• 4:36
  Got
• 4:37
  it.
• 4:37
  Or
• 4:37
  someone
• 4:37
  who's
• 4:38
  made
• 4:38
  this
• 4:38
  their
• 4:38
  full
• 4:38
  time
• 4:39
  gig,
• 4:39
  which
• 4:39
  is
• 4:39
  a
• 4:39
  growing
• 4:40
  sort
• 4:40
  of
• 4:40
  space
• 4:40
  in
• 4:40
  the
• 4:40
  creator.
• 4:41
  Economy.
• 4:41
  And
• 4:41
  so
• 4:42
  from
• 4:42
  a
• 4:42
  creator
• 4:43
  economy
• 4:43
  perspective,
• 4:45
  we're
• 4:45
  seeing
• 4:45
  a
• 4:46
  rising
• 4:46
  number
• 4:46
  of
• 4:47
  particularly
• 4:47
  younger
• 4:48
  audiences,
• 4:48
  including
• 4:49
  Gen
• 4:49
  Z
• 4:49
  folks,
• 4:50
  that
• 4:50
  are
• 4:50
  ditching
• 4:51
  this
• 4:51
  notion
• 4:51
  of
• 4:52
  the
• 4:52
  corporate
• 4:52
  9
• 4:52
  to
• 4:52
  5
• 4:53
  in
• 4:53
  favor
• 4:53
  of
• 4:54
  content
• 4:54
  creation,
• 4:55
  which
• 4:55
  ironically,
• 4:56
  is
• 4:56
  the
• 4:56
  opposite
• 4:56
  of
• 4:56
  a
• 4:56
  9
• 4:57
  to
• 4:57
  5
• 4:57
  you're
• 4:57
  on
• 4:57
  all
• 4:57
  the
• 4:58
  time.
• 4:59
  And
• 5:00
  so.
• 5:01
  Got
• 5:01
  that
• 5:01
  right.
• 5:01
  Yeah.
• 5:02
  In
• 5:02
  the
• 5:02
  same
• 5:02
  way
• 5:03
  we
• 5:03
  think
• 5:03
  about
• 5:04
  customer
• 5:04
  experiences
• 5:05
  and
• 5:05
  creating
• 5:05
  value
• 5:05
  for
• 5:06
  customers
• 5:07
  in
• 5:07
  a
• 5:07
  way
• 5:07
  that
• 5:08
  makes
• 5:08
  their
• 5:08
  shopping
• 5:09
  journey
• 5:09
  more
• 5:09
  exciting,
• 5:09
  we
• 5:10
  wanted
• 5:10
  to
• 5:10
  do
• 5:10
  the
• 5:10
  same
• 5:10
  for
• 5:10
  creators.
• 5:11
  So
• 5:11
  in
• 5:11
  the
• 5:12
  true
• 5:12
  Walmart
• 5:12
  ethos,
• 5:13
  then,
• 5:13
  it's
• 5:13
  open
• 5:13
  to
• 5:13
  everyone
• 5:14
  essentially,
• 5:15
  that
• 5:15
  wants
• 5:15
  to
• 5:15
  be
• 5:15
  a
• 5:15
  creator.
• 5:16
  Anyone
• 5:16
  can
• 5:17
  apply,
• 5:18
  and
• 5:19
  you
• 5:19
  go
• 5:19
  through
• 5:19
  an
• 5:20
  application
• 5:20
  process.
• 5:21
  It's
• 5:21
  brief,
• 5:22
  it's
• 5:22
  a
• 5:22
  few
• 5:22
  steps,
• 5:24
  but
• 5:24
  it
• 5:24
  is
• 5:24
  really
• 5:25
  designed
• 5:25
  for
• 5:25
  anyone
• 5:26
  who
• 5:26
  has
• 5:27
  a
• 5:27
  passion
• 5:27
  and
• 5:28
  an
• 5:28
  interest
• 5:28
  and
• 5:29
  wants
• 5:29
  to
• 5:29
  make
• 5:29
  a
• 5:30
  little
• 5:30
  money
• 5:30
  off
• 5:30
  of
• 5:30
  it.
• 5:31
  Well,
• 5:31
  will
• 5:31
  you
• 5:32
  be
• 5:32
  talking
• 5:32
  about
• 5:33
  that
• 5:33
  on
• 5:33
  stage
• 5:33
  today
• 5:34
  or
• 5:34
  maybe
• 5:34
  share
• 5:34
  with
• 5:35
  our
• 5:35
  audience
• 5:35
  a
• 5:35
  little
• 5:35
  bit
• 5:35
  about
• 5:36
  what
• 5:36
  you
• 5:36
  have
• 5:36
  planned?
• 5:37
  Coming
• 5:37
  up
• 5:37
  in
• 5:37
  the.
• 5:37
  In
• 5:37
  the
• 5:38
  panel
• 5:38
  that
• 5:38
  you're
• 5:38
  doing
• 5:38
  here
• 5:39
  at
• 5:39
  Commerce?
• 5:39
  Yeah,
• 5:39
  yeah,
• 5:40
  yeah.
• 5:40
  That's
• 5:40
  certainly
• 5:40
  a
• 5:41
  component
• 5:41
  of
• 5:41
  it.
• 5:42
  So
• 5:42
  the
• 5:42
  panel
• 5:42
  that
• 5:42
  we're
• 5:43
  doing
• 5:43
  today
• 5:43
  is
• 5:44
  how
• 5:44
  brands
• 5:45
  and
• 5:45
  retailers
• 5:45
  are
• 5:46
  thinking
• 5:46
  about
• 5:46
  reaching
• 5:47
  Gen
• 5:47
  Z
• 5:47
  audiences.
• 5:47
  So
• 5:48
  it's
• 5:48
  a
• 5:48
  really
• 5:48
  fun
• 5:48
  one.
• 5:49
  So
• 5:49
  it'll
• 5:49
  be
• 5:49
  a
• 5:50
  little
• 5:50
  bit
• 5:50
  on
• 5:50
  Walmart
• 5:50
  Creator
• 5:51
  and
• 5:51
  what
• 5:51
  you
• 5:51
  can
• 5:51
  do
• 5:51
  in
• 5:52
  the
• 5:52
  platform
• 5:52
  and
• 5:52
  how
• 5:52
  that's
• 5:53
  sort
• 5:53
  of
• 5:53
  transforming
• 5:54
  discovery
• 5:55
  for
• 5:55
  customers.
• 5:56
  We're
• 5:56
  going
• 5:57
  to
• 5:57
  talk
• 5:57
  a
• 5:57
  little
• 5:57
  bit
• 5:57
  about
• 5:57
  Gen
• 5:58
  Z
• 5:58
  trends
• 5:58
  and
• 5:58
  what
• 5:59
  we're
• 5:59
  seeing
• 5:59
  there.
• 5:59
  Ooh.
• 6:00
  Any
• 6:00
  you
• 6:00
  want
• 6:00
  to
• 6:00
  tease
• 6:01
  right
• 6:01
  now?
• 6:04
  We're
• 6:04
  seeing
• 6:04
  that
• 6:04
  they're
• 6:05
  sort
• 6:06
  of
• 6:06
  allergic
• 6:06
  to
• 6:06
  ads.
• 6:07
  Allergic
• 6:07
  to
• 6:08
  ads?
• 6:08
  Really?
• 6:09
  No,
• 6:09
  I
• 6:09
  think,
• 6:09
  you
• 6:10
  know,
• 6:10
  you
• 6:10
  can
• 6:11
  see
• 6:11
  it
• 6:11
  out
• 6:11
  there
• 6:11
  in
• 6:11
  sort
• 6:11
  of
• 6:12
  industry
• 6:12
  studies,
• 6:12
  but
• 6:12
  I
• 6:13
  think
• 6:13
  there
• 6:13
  is
• 6:13
  a
• 6:13
  little
• 6:13
  bit
• 6:13
  of
• 6:14
  a
• 6:14
  cultural
• 6:14
  phenomenon
• 6:15
  of,
• 6:16
  you
• 6:16
  know,
• 6:16
  getting
• 6:16
  the
• 6:16
  ick
• 6:17
  from
• 6:17
  ads
• 6:17
  and
• 6:18
  wanting
• 6:18
  to
• 6:18
  really
• 6:18
  have
• 6:19
  an
• 6:19
  authentic
• 6:19
  experience
• 6:20
  that,
• 6:20
  you
• 6:20
  know,
• 6:21
  is
• 6:21
  about,
• 6:22
  you
• 6:23
  know,
• 6:23
  helping
• 6:24
  them
• 6:24
  discover
• 6:25
  products
• 6:25
  that
• 6:25
  are
• 6:25
  gonna
• 6:25
  work
• 6:26
  for
• 6:26
  them
• 6:26
  regardless
• 6:26
  of
• 6:26
  what
• 6:27
  mission
• 6:27
  they're
• 6:27
  on.
• 6:27
  Right.
• 6:28
  So
• 6:28
  are
• 6:29
  they
• 6:29
  allergic
• 6:29
  to
• 6:29
  ads
• 6:29
  or
• 6:29
  they
• 6:30
  just
• 6:30
  want
• 6:30
  to
• 6:30
  be
• 6:30
  advertised
• 6:31
  to
• 6:31
  in
• 6:31
  a
• 6:31
  different
• 6:31
  way?
• 6:32
  I
• 6:32
  think
• 6:32
  it's
• 6:32
  both.
• 6:33
  It's
• 6:33
  both.
• 6:33
  Okay.
• 6:33
  I
• 6:34
  think
• 6:34
  it's,
• 6:35
  you
• 6:35
  know,
• 6:35
  I
• 6:35
  definitely
• 6:36
  think
• 6:36
  there
• 6:36
  is,
• 6:37
  you
• 6:37
  know,
• 6:39
  I
• 6:39
  think
• 6:39
  if
• 6:40
  we
• 6:40
  do
• 6:42
  maybe
• 6:42
  over
• 6:42
  caffeinated
• 6:43
  or
• 6:43
  under
• 6:43
  caffeinated,
• 6:44
  I'm
• 6:44
  not
• 6:44
  sure.
• 6:46
  I
• 6:46
  think
• 6:46
  there
• 6:46
  is,
• 6:48
  you
• 6:48
  know,
• 6:49
  if
• 6:49
  retailers
• 6:50
  and
• 6:50
  brands
• 6:50
  can
• 6:51
  sort
• 6:51
  of
• 6:51
  do
• 6:51
  it
• 6:51
  in
• 6:51
  the
• 6:52
  right
• 6:52
  way
• 6:52
  from
• 6:52
  a
• 6:52
  personalization
• 6:53
  perspective,
• 6:53
  I
• 6:54
  think
• 6:54
  there
• 6:54
  is
• 6:54
  a,
• 6:54
  you
• 6:55
  know,
• 6:55
  there
• 6:55
  is
• 6:55
  a
• 6:56
  real
• 6:56
  value
• 6:56
  there.
• 6:57
  Right.
• 6:57
  I
• 6:57
  think
• 6:58
  for
• 6:58
  us,
• 6:58
  what
• 6:58
  my
• 6:58
  team
• 6:58
  looks
• 6:59
  at
• 6:59
  is
• 6:59
  how
• 7:00
  do
• 7:00
  we
• 7:00
  sort
• 7:01
  of
• 7:03
  empower
• 7:04
  creators
• 7:04
  and
• 7:05
  content
• 7:05
  first
• 7:06
  Partners
• 7:06
  to
• 7:07
  speak
• 7:07
  in
• 7:07
  their
• 7:07
  own
• 7:07
  voice
• 7:08
  in
• 7:08
  a
• 7:08
  way
• 7:08
  that,
• 7:09
  yes,
• 7:09
  it
• 7:09
  follows
• 7:09
  FTC
• 7:10
  guidance,
• 7:10
  like
• 7:10
  I
• 7:11
  said,
• 7:11
  it
• 7:11
  is
• 7:11
  compliant,
• 7:11
  but
• 7:12
  it's
• 7:12
  also
• 7:12
  something
• 7:13
  that
• 7:13
  is
• 7:13
  going
• 7:13
  to
• 7:13
  resonate
• 7:14
  in
• 7:14
  an
• 7:14
  authentic
• 7:15
  way.
• 7:15
  Right.
• 7:15
  Because
• 7:15
  it's
• 7:16
  by
• 7:16
  their
• 7:16
  own
• 7:16
  volition,
• 7:16
  so
• 7:17
  to
• 7:17
  speak,
• 7:17
  which
• 7:17
  is
• 7:18
  a
• 7:18
  very
• 7:18
  different
• 7:18
  approach
• 7:18
  to
• 7:19
  how
• 7:19
  we've
• 7:19
  traditionally
• 7:19
  seen
• 7:20
  things
• 7:20
  in
• 7:20
  the
• 7:20
  industry.
• 7:20
  So
• 7:21
  that's
• 7:21
  interesting.
• 7:21
  Well,
• 7:22
  so
• 7:22
  then
• 7:22
  to
• 7:22
  that
• 7:22
  point,
• 7:23
  if
• 7:24
  you
• 7:24
  want
• 7:24
  to
• 7:24
  have
• 7:24
  an
• 7:24
  effective
• 7:25
  social
• 7:26
  commerce
• 7:26
  strategy
• 7:27
  in
• 7:27
  today's
• 7:27
  day
• 7:27
  and
• 7:28
  age,
• 7:28
  what
• 7:28
  has
• 7:29
  to
• 7:29
  be
• 7:29
  true
• 7:30
  to
• 7:30
  do
• 7:30
  that?
• 7:31
  Well,
• 7:31
  yeah,
• 7:32
  I
• 7:32
  think
• 7:33
  for
• 7:34
  us,
• 7:34
  we
• 7:34
  think
• 7:34
  a
• 7:34
  lot
• 7:35
  about
• 7:35
  the
• 7:36
  intersection
• 7:37
  of
• 7:38
  culture,
• 7:38
  what's
• 7:39
  happening
• 7:39
  that's
• 7:39
  relevant
• 7:40
  in
• 7:40
  culture
• 7:40
  and
• 7:40
  how
• 7:41
  our
• 7:41
  consumers
• 7:41
  are
• 7:41
  gonna
• 7:42
  resonate
• 7:43
  with
• 7:43
  that.
• 7:44
  Conversation
• 7:45
  is
• 7:45
  often
• 7:46
  a
• 7:46
  big
• 7:46
  piece
• 7:46
  of
• 7:47
  this.
• 7:47
  It's
• 7:47
  getting
• 7:47
  people
• 7:48
  talking
• 7:49
  about
• 7:50
  either
• 7:50
  a
• 7:50
  product
• 7:50
  or
• 7:51
  a
• 7:51
  lifestyle
• 7:51
  or
• 7:51
  a
• 7:51
  mission
• 7:52
  or
• 7:52
  something
• 7:52
  that
• 7:52
  they're
• 7:53
  after,
• 7:53
  or
• 7:53
  something
• 7:53
  that
• 7:53
  they,
• 7:54
  like
• 7:54
  we
• 7:54
  said
• 7:54
  earlier,
• 7:55
  didn't
• 7:55
  even
• 7:55
  know
• 7:55
  they
• 7:56
  needed,
• 7:56
  but
• 7:56
  now
• 7:56
  they
• 7:56
  can't
• 7:57
  stop
• 7:57
  thinking
• 7:57
  about
• 7:57
  it.
• 7:58
  I
• 7:58
  think
• 7:59
  there's
• 7:59
  also
• 7:59
  a
• 7:59
  component
• 8:00
  of
• 8:01
  shopping
• 8:02
  experience
• 8:02
  for
• 8:03
  us.
• 8:03
  You
• 8:03
  know,
• 8:03
  we
• 8:03
  think
• 8:04
  a
• 8:04
  lot
• 8:04
  about
• 8:05
  flattening
• 8:05
  the
• 8:06
  funnel.
• 8:06
  And
• 8:06
  the
• 8:07
  reality
• 8:07
  of
• 8:07
  the
• 8:08
  way
• 8:08
  that
• 8:08
  Gen
• 8:08
  Z's
• 8:09
  shop
• 8:09
  today
• 8:11
  is
• 8:11
  that,
• 8:11
  like,
• 8:12
  there
• 8:12
  is
• 8:12
  no
• 8:12
  difference
• 8:13
  between
• 8:13
  consideration
• 8:14
  and
• 8:14
  conversion.
• 8:14
  It's
• 8:14
  happening
• 8:15
  all
• 8:15
  the
• 8:15
  time,
• 8:15
  all
• 8:15
  at
• 8:16
  once.
• 8:16
  And
• 8:17
  so
• 8:17
  how
• 8:17
  do
• 8:17
  we
• 8:18
  create
• 8:18
  these
• 8:19
  moments
• 8:19
  that
• 8:19
  are
• 8:19
  discovery
• 8:20
  and
• 8:20
  consideration
• 8:20
  driving
• 8:21
  that
• 8:21
  are
• 8:21
  actually
• 8:21
  also
• 8:22
  linked
• 8:22
  to
• 8:22
  easy
• 8:22
  ways
• 8:23
  to
• 8:23
  buy
• 8:23
  right
• 8:23
  in
• 8:23
  the
• 8:23
  moment?
• 8:24
  And
• 8:24
  so
• 8:24
  for
• 8:24
  us,
• 8:25
  those
• 8:25
  are
• 8:25
  some
• 8:25
  of
• 8:25
  the
• 8:25
  cornerstones
• 8:26
  of
• 8:26
  what
• 8:26
  we
• 8:26
  think
• 8:26
  about.
• 8:27
  It's
• 8:28
  very
• 8:28
  central
• 8:28
  to
• 8:29
  a
• 8:30
  campaign
• 8:30
  that
• 8:30
  we
• 8:30
  just
• 8:30
  launched
• 8:31
  earlier
• 8:32
  this
• 8:32
  month
• 8:32
  called
• 8:33
  who
• 8:33
  Knew?
• 8:33
  Yes.
• 8:34
  And
• 8:35
  you
• 8:35
  may
• 8:35
  have
• 8:35
  seen
• 8:35
  it.
• 8:35
  You
• 8:35
  may
• 8:35
  have
• 8:35
  seen.
• 8:36
  Oh,
• 8:36
  we've
• 8:37
  covered
• 8:37
  it.
• 8:37
  Walton
• 8:38
  Cloggins.
• 8:38
  Yes,
• 8:39
  of
• 8:39
  course.
• 8:39
  We
• 8:40
  are
• 8:40
  huge
• 8:40
  fans.
• 8:41
  Yes.
• 8:42
  Did
• 8:43
  you
• 8:43
  know
• 8:43
  he
• 8:43
  clogs
• 8:43
  in
• 8:43
  real
• 8:44
  life?
• 8:44
  No,
• 8:44
  I
• 8:44
  did
• 8:44
  not,
• 8:44
  but
• 8:45
  that
• 8:45
  doesn't
• 8:45
  surprise
• 8:45
  me
• 8:46
  at
• 8:46
  all.
• 8:47
  No,
• 8:47
  it's
• 8:48
  a
• 8:48
  great
• 8:48
  campaign.
• 8:49
  Walton
• 8:50
  is
• 8:50
  a
• 8:50
  part
• 8:50
  of
• 8:50
  it,
• 8:52
  great
• 8:52
  part
• 8:52
  of
• 8:52
  the
• 8:53
  family
• 8:53
  now.
• 8:54
  But
• 8:54
  the
• 8:54
  whole
• 8:55
  notion
• 8:55
  behind
• 8:55
  it
• 8:56
  is
• 8:56
  that
• 8:57
  Walmart
• 8:58
  has
• 8:58
  been
• 8:58
  around
• 8:59
  for
• 8:59
  decades,
• 8:59
  but
• 9:00
  in
• 9:00
  many
• 9:00
  ways
• 9:00
  has
• 9:01
  been
• 9:01
  sort
• 9:01
  of
• 9:01
  hiding
• 9:02
  in
• 9:02
  plain
• 9:02
  sight.
• 9:02
  And
• 9:03
  when
• 9:03
  you
• 9:03
  think
• 9:03
  about
• 9:03
  the
• 9:04
  innovative
• 9:04
  experiences
• 9:05
  that
• 9:05
  we've
• 9:05
  built,
• 9:05
  when
• 9:06
  you
• 9:06
  think
• 9:06
  about
• 9:07
  the
• 9:07
  ways
• 9:08
  that
• 9:08
  people
• 9:08
  can
• 9:08
  shop
• 9:08
  and
• 9:09
  the
• 9:09
  ways
• 9:09
  that
• 9:09
  we've
• 9:09
  thought
• 9:10
  about
• 9:10
  sort
• 9:10
  of
• 9:10
  shortening
• 9:11
  that
• 9:11
  distance
• 9:11
  and
• 9:12
  bringing
• 9:12
  people
• 9:12
  not
• 9:12
  only
• 9:13
  value,
• 9:13
  but
• 9:13
  also,
• 9:15
  you
• 9:15
  know,
• 9:15
  services
• 9:16
  and
• 9:16
  products
• 9:17
  that
• 9:17
  are
• 9:17
  going
• 9:17
  to
• 9:17
  help
• 9:18
  make
• 9:18
  their
• 9:18
  lives
• 9:18
  better,
• 9:19
  it's
• 9:19
  really
• 9:19
  interesting.
• 9:20
  And
• 9:20
  so
• 9:21
  the
• 9:21
  notion
• 9:21
  is
• 9:21
  the
• 9:22
  Walmart
• 9:22
  that
• 9:22
  you
• 9:22
  thought
• 9:23
  you
• 9:23
  knew
• 9:23
  is
• 9:24
  now
• 9:24
  new.
• 9:24
  Yeah.
• 9:25
  And
• 9:26
  so
• 9:26
  the
• 9:26
  core
• 9:27
  parts
• 9:27
  of
• 9:27
  that
• 9:27
  campaign
• 9:28
  are
• 9:28
  the
• 9:28
  fact
• 9:28
  that
• 9:29
  Walmart
• 9:29
  sells
• 9:29
  over
• 9:30
  half
• 9:31
  a
• 9:31
  billion
• 9:31
  items
• 9:32
  in
• 9:32
  the
• 9:33
  app
• 9:33
  and
• 9:33
  online
• 9:34
  it's
• 9:35
  that
• 9:35
  you
• 9:35
  can
• 9:35
  get
• 9:35
  express
• 9:35
  delivery,
• 9:36
  you
• 9:36
  can
• 9:37
  get
• 9:37
  items
• 9:37
  delivered
• 9:37
  to
• 9:37
  your
• 9:37
  home
• 9:38
  in
• 9:38
  as
• 9:38
  little
• 9:38
  as
• 9:38
  an
• 9:38
  hour,
• 9:39
  which
• 9:39
  has
• 9:39
  happened
• 9:39
  to
• 9:39
  me
• 9:40
  recently.
• 9:40
  Right.
• 9:41
  And
• 9:41
  then
• 9:42
  you
• 9:42
  can
• 9:42
  also
• 9:42
  get
• 9:43
  lots
• 9:43
  of
• 9:43
  different
• 9:43
  benefits
• 9:44
  with
• 9:44
  Walmart
• 9:44
  plus
• 9:45
  as
• 9:45
  well
• 9:45
  membership,
• 9:46
  including
• 9:46
  lots
• 9:46
  of
• 9:47
  services
• 9:47
  and
• 9:47
  features
• 9:48
  beyond
• 9:48
  just,
• 9:49
  you
• 9:50
  know,
• 9:50
  the
• 9:50
  weekly
• 9:50
  trip.
• 9:50
  Yeah,
• 9:51
  right.
• 9:51
  And
• 9:51
  that's
• 9:52
  particularly
• 9:52
  important
• 9:52
  too
• 9:52
  to
• 9:53
  talk
• 9:53
  about
• 9:53
  for
• 9:53
  the
• 9:53
  audience
• 9:53
  too
• 9:54
  because
• 9:54
  it's
• 9:54
  not
• 9:54
  just
• 9:54
  the
• 9:55
  items
• 9:55
  in
• 9:55
  Walmart
• 9:55
  store,
• 9:55
  but
• 9:56
  it's
• 9:56
  also
• 9:56
  the
• 9:56
  items
• 9:56
  in
• 9:56
  the
• 9:56
  marketplace
• 9:57
  that
• 9:57
  you're,
• 9:58
  you
• 9:58
  know,
• 9:58
  basically
• 9:58
  responsible
• 9:59
  for
• 9:59
  making
• 9:59
  sure
• 10:00
  that
• 10:00
  those
• 10:00
  show
• 10:00
  up
• 10:00
  in
• 10:00
  the
• 10:01
  social
• 10:01
  sphere
• 10:01
  the
• 10:01
  right
• 10:01
  way
• 10:02
  and
• 10:02
  people
• 10:02
  can
• 10:02
  go
• 10:03
  from
• 10:03
  inspiration
• 10:04
  to
• 10:04
  buy
• 10:04
  in
• 10:04
  that
• 10:04
  flat
• 10:05
  funnel
• 10:05
  as
• 10:05
  quickly
• 10:05
  as
• 10:06
  possible.
• 10:06
  Exactly.
• 10:07
  We
• 10:07
  had
• 10:07
  a,
• 10:08
  we
• 10:08
  had
• 10:08
  an
• 10:08
  exclusive
• 10:09
  Pokemon
• 10:10
  card
• 10:10
  drop
• 10:10
  last
• 10:10
  week.
• 10:11
  Week.
• 10:11
  Which,
• 10:11
  like,
• 10:12
  I
• 10:12
  mean,
• 10:12
  we
• 10:12
  sell
• 10:12
  a
• 10:12
  lot
• 10:12
  of
• 10:12
  stuff
• 10:13
  sometimes
• 10:13
  that's
• 10:13
  hard
• 10:13
  to
• 10:14
  find
• 10:14
  when
• 10:15
  you're
• 10:15
  looking,
• 10:15
  you
• 10:15
  know,
• 10:16
  when
• 10:16
  you're,
• 10:16
  when
• 10:16
  you're
• 10:16
  used
• 10:16
  to
• 10:17
  looking
• 10:17
  on
• 10:17
  Walmart
• 10:18
  for
• 10:18
  things
• 10:19
  that
• 10:19
  you
• 10:19
  might
• 10:19
  put
• 10:19
  in
• 10:20
  your
• 10:20
  weekly
• 10:20
  basket.
• 10:20
  And
• 10:21
  so
• 10:21
  for
• 10:21
  us,
• 10:22
  what's
• 10:22
  really
• 10:22
  interesting
• 10:23
  about
• 10:23
  this
• 10:23
  role
• 10:23
  of
• 10:24
  social
• 10:24
  is
• 10:24
  how
• 10:25
  we
• 10:25
  can
• 10:25
  sort
• 10:25
  of
• 10:25
  look
• 10:25
  at
• 10:26
  what's
• 10:26
  coming
• 10:26
  and
• 10:27
  what
• 10:27
  folks
• 10:27
  are
• 10:27
  going
• 10:27
  to
• 10:27
  want,
• 10:28
  particularly
• 10:28
  niche
• 10:29
  audiences
• 10:29
  and
• 10:30
  fan,
• 10:30
  you
• 10:30
  know,
• 10:31
  fan
• 10:31
  bases
• 10:31
  and
• 10:33
  different
• 10:34
  groups
• 10:34
  of
• 10:34
  folks.
• 10:35
  But
• 10:35
  also
• 10:36
  we
• 10:37
  look
• 10:37
  at
• 10:38
  what's
• 10:38
  trending
• 10:38
  both
• 10:39
  within
• 10:40
  what
• 10:40
  we're
• 10:40
  seeing
• 10:41
  from
• 10:41
  a
• 10:41
  transactional
• 10:42
  basis
• 10:42
  and
• 10:42
  also
• 10:42
  what
• 10:43
  we're
• 10:43
  seeing
• 10:43
  on
• 10:43
  social
• 10:44
  to
• 10:44
  sort
• 10:44
  of
• 10:44
  fuel
• 10:45
  some
• 10:45
  of
• 10:45
  that
• 10:45
  as
• 10:45
  well.
• 10:46
  Sarah,
• 10:46
  I
• 10:46
  want
• 10:46
  to
• 10:46
  ask
• 10:46
  you
• 10:46
  too,
• 10:47
  like,
• 10:47
  and
• 10:47
  maybe
• 10:48
  you
• 10:48
  can
• 10:48
  put
• 10:48
  a
• 10:48
  number
• 10:48
  on
• 10:49
  this,
• 10:49
  I
• 10:49
  don't
• 10:49
  know,
• 10:49
  but
• 10:49
  I'm
• 10:49
  curious.
• 10:50
  When
• 10:50
  people
• 10:51
  talk
• 10:51
  about
• 10:51
  influencer
• 10:52
  marketing
• 10:52
  or
• 10:52
  social
• 10:53
  commerce,
• 10:53
  they
• 10:53
  always
• 10:53
  think
• 10:53
  about
• 10:54
  the
• 10:54
  sexy
• 10:54
  stuff,
• 10:54
  right?
• 10:55
  Like
• 10:55
  the
• 10:55
  cool
• 10:55
  ads
• 10:56
  or
• 10:56
  whatever,
• 10:56
  the
• 10:56
  cool
• 10:56
  people
• 10:57
  you're
• 10:57
  partnering
• 10:57
  with.
• 10:58
  But
• 10:58
  what
• 10:58
  percent
• 10:58
  of
• 10:58
  your
• 10:59
  time,
• 10:59
  when
• 10:59
  you
• 10:59
  get
• 10:59
  into
• 10:59
  it,
• 11:00
  is
• 11:01
  about
• 11:01
  trying
• 11:02
  to
• 11:02
  simplify
• 11:03
  that
• 11:03
  conversion
• 11:04
  process,
• 11:04
  making
• 11:04
  sure
• 11:04
  those
• 11:05
  landing
• 11:05
  experiences
• 11:06
  off
• 11:06
  of
• 11:06
  the
• 11:06
  social
• 11:07
  commerce
• 11:07
  promotions
• 11:08
  are
• 11:08
  working
• 11:08
  correctly.
• 11:09
  How
• 11:10
  do
• 11:10
  you
• 11:10
  think
• 11:10
  about
• 11:10
  that?
• 11:10
  How
• 11:10
  much
• 11:11
  time
• 11:11
  do
• 11:11
  you
• 11:11
  devote
• 11:11
  to
• 11:11
  that?
• 11:12
  How
• 11:12
  important
• 11:12
  is
• 11:12
  that?
• 11:13
  This
• 11:13
  is
• 11:13
  a
• 11:13
  fun
• 11:13
  one.
• 11:14
  Okay.
• 11:15
  We
• 11:15
  spend
• 11:15
  a
• 11:16
  lot
• 11:16
  of
• 11:16
  time
• 11:16
  on
• 11:16
  this.
• 11:16
  I
• 11:16
  would
• 11:17
  think
• 11:17
  you
• 11:17
  do.
• 11:17
  In
• 11:17
  terms
• 11:17
  of
• 11:18
  our
• 11:18
  customer
• 11:18
  experience
• 11:18
  of
• 11:19
  where
• 11:19
  we're
• 11:19
  sending
• 11:19
  people
• 11:20
  from
• 11:20
  social
• 11:20
  and
• 11:20
  making
• 11:21
  sure
• 11:21
  that
• 11:21
  it's
• 11:21
  relevant.
• 11:22
  Someone
• 11:23
  that's
• 11:23
  looking
• 11:23
  for
• 11:24
  the
• 11:24
  thing
• 11:25
  that
• 11:25
  they
• 11:25
  saw
• 11:25
  on
• 11:25
  social
• 11:25
  that
• 11:26
  they
• 11:26
  have
• 11:26
  to
• 11:26
  have
• 11:26
  right
• 11:26
  now
• 11:27
  needs
• 11:27
  a
• 11:27
  different
• 11:27
  experience
• 11:28
  than
• 11:28
  someone
• 11:29
  who
• 11:29
  is
• 11:29
  coming
• 11:30
  because
• 11:30
  they're
• 11:30
  shopping
• 11:31
  for
• 11:31
  all
• 11:31
  of
• 11:31
  the
• 11:31
  things
• 11:32
  related
• 11:32
  to
• 11:32
  their
• 11:32
  five
• 11:32
  year
• 11:32
  old
• 11:33
  birthday
• 11:33
  party.
• 11:33
  Right.
• 11:34
  We
• 11:34
  also
• 11:35
  see
• 11:35
  from
• 11:35
  a
• 11:35
  creator
• 11:35
  space
• 11:36
  that
• 11:37
  a
• 11:37
  lot
• 11:37
  of
• 11:37
  our
• 11:38
  Creators,
• 11:38
  like,
• 11:38
  they
• 11:38
  don't
• 11:39
  want
• 11:39
  to
• 11:39
  just
• 11:39
  link
• 11:39
  to
• 11:39
  one
• 11:40
  product
• 11:40
  in
• 11:40
  their
• 11:40
  social
• 11:40
  post.
• 11:41
  Like,
• 11:41
  they
• 11:41
  want
• 11:42
  a
• 11:42
  storefront
• 11:42
  where
• 11:43
  they
• 11:43
  can
• 11:43
  have
• 11:43
  their
• 11:43
  own
• 11:44
  curated
• 11:44
  collections
• 11:44
  that
• 11:45
  people
• 11:45
  can
• 11:45
  go
• 11:45
  to
• 11:45
  all
• 11:46
  the
• 11:46
  time
• 11:46
  that
• 11:46
  they
• 11:46
  can
• 11:46
  link
• 11:47
  to
• 11:47
  in
• 11:47
  their
• 11:47
  bio
• 11:47
  and,
• 11:48
  you
• 11:49
  know,
• 11:49
  and
• 11:49
  put
• 11:49
  in
• 11:49
  their
• 11:49
  post
• 11:50
  in
• 11:50
  a
• 11:50
  way
• 11:50
  that,
• 11:50
  you
• 11:51
  know,
• 11:51
  sort
• 11:51
  of
• 11:51
  maximizes
• 11:52
  their
• 11:52
  earnings
• 11:53
  potential.
• 11:53
  So
• 11:53
  we
• 11:54
  spend
• 11:54
  a
• 11:54
  lot
• 11:54
  of
• 11:54
  time
• 11:54
  thinking
• 11:55
  about
• 11:55
  that.
• 11:56
  One
• 11:56
  of
• 11:56
  the
• 11:56
  things
• 11:56
  we've
• 11:57
  learned
• 11:57
  along
• 11:57
  the
• 11:57
  way
• 11:58
  is
• 11:58
  it
• 11:58
  is
• 11:58
  really
• 11:59
  easy
• 12:00
  to
• 12:00
  accidentally
• 12:02
  build
• 12:02
  an
• 12:02
  experience
• 12:03
  that
• 12:03
  is
• 12:03
  more
• 12:03
  steps
• 12:04
  than
• 12:04
  you
• 12:04
  want
• 12:04
  it
• 12:04
  to
• 12:04
  be.
• 12:04
  Yeah,
• 12:05
  it's
• 12:05
  really.
• 12:05
  It's
• 12:05
  hard
• 12:05
  to
• 12:06
  build
• 12:06
  a
• 12:06
  slick
• 12:06
  experience.
• 12:07
  And
• 12:07
  we
• 12:07
  focus
• 12:08
  a
• 12:08
  lot
• 12:08
  on
• 12:09
  making
• 12:09
  sure
• 12:09
  that
• 12:10
  every
• 12:10
  step
• 12:10
  is
• 12:10
  intentional
• 12:11
  and
• 12:11
  something
• 12:12
  that's
• 12:12
  actually
• 12:12
  going
• 12:12
  to
• 12:13
  give
• 12:13
  people
• 12:14
  time
• 12:14
  back
• 12:14
  instead
• 12:14
  of
• 12:14
  the
• 12:14
  opposite.
• 12:15
  Great.
• 12:16
  And
• 12:16
  that's
• 12:16
  got
• 12:16
  to
• 12:16
  be
• 12:17
  so
• 12:17
  important
• 12:18
  in
• 12:18
  getting
• 12:19
  those
• 12:19
  new
• 12:19
  influencers.
• 12:20
  Retaining
• 12:21
  those
• 12:21
  influencers
• 12:22
  is
• 12:22
  the.
• 12:22
  Is
• 12:22
  how
• 12:23
  simple
• 12:23
  that
• 12:24
  process
• 12:24
  is
• 12:24
  for
• 12:24
  them
• 12:25
  versus
• 12:26
  not
• 12:26
  just
• 12:26
  thinking
• 12:27
  about
• 12:27
  the
• 12:27
  customer
• 12:27
  side
• 12:28
  of
• 12:28
  things.
• 12:28
  Yeah,
• 12:29
  because
• 12:29
  you're
• 12:29
  competing
• 12:29
  for
• 12:29
  the
• 12:30
  influencers
• 12:30
  too,
• 12:30
  right?
• 12:31
  Exactly.
• 12:31
  I
• 12:31
  mean,
• 12:31
  the
• 12:32
  creator
• 12:32
  is
• 12:32
  a
• 12:32
  type
• 12:32
  of
• 12:32
  customer
• 12:34
  and
• 12:34
  they
• 12:34
  are
• 12:34
  the
• 12:35
  direct
• 12:35
  lines
• 12:35
  to
• 12:36
  our
• 12:36
  future
• 12:37
  and
• 12:37
  existing
• 12:38
  customers
• 12:38
  as
• 12:38
  well.
• 12:38
  And
• 12:39
  so
• 12:39
  we
• 12:39
  think
• 12:39
  a
• 12:39
  lot
• 12:39
  about
• 12:40
  that,
• 12:40
  a
• 12:40
  lot
• 12:40
  of
• 12:40
  the
• 12:41
  Walmart
• 12:41
  creator
• 12:41
  platform
• 12:42
  and
• 12:42
  how
• 12:43
  we
• 12:43
  think
• 12:43
  about
• 12:43
  evolving
• 12:44
  it.
• 12:44
  And
• 12:45
  our
• 12:45
  roadmap
• 12:45
  is
• 12:46
  based
• 12:46
  on
• 12:46
  what's
• 12:46
  going
• 12:47
  to
• 12:47
  truly
• 12:48
  create
• 12:48
  value
• 12:48
  for
• 12:48
  the
• 12:48
  creators.
• 12:49
  Right,
• 12:49
  right.
• 12:50
  Well,
• 12:51
  Sarah,
• 12:51
  let's
• 12:52
  talk
• 12:52
  about
• 12:52
  what
• 12:53
  you're
• 12:53
  doing
• 12:53
  here
• 12:53
  at
• 12:54
  Commerce
• 12:54
  Next.
• 12:54
  I
• 12:54
  mean,
• 12:55
  what
• 12:55
  kinds
• 12:55
  of
• 12:55
  things?
• 12:56
  Based
• 12:56
  on
• 12:57
  how
• 12:57
  you're
• 12:57
  thinking
• 12:57
  about
• 12:58
  the
• 12:58
  strategy
• 12:58
  for
• 12:59
  influencer
• 13:00
  and
• 13:00
  content
• 13:00
  marketing
• 13:01
  at
• 13:02
  Walmart,
• 13:03
  what
• 13:03
  are
• 13:03
  you
• 13:03
  excited
• 13:04
  to
• 13:04
  check
• 13:04
  out
• 13:04
  while
• 13:04
  you're
• 13:05
  here?
• 13:05
  Are
• 13:05
  there
• 13:05
  any
• 13:06
  sessions
• 13:06
  that
• 13:06
  you're
• 13:06
  excited
• 13:07
  about
• 13:07
  outside
• 13:07
  of
• 13:08
  the
• 13:08
  Gen
• 13:08
  Z
• 13:08
  panel,
• 13:09
  which
• 13:09
  will
• 13:09
  be
• 13:09
  amazing
• 13:10
  today?
• 13:10
  Yeah,
• 13:11
  I'm
• 13:11
  a
• 13:11
  little
• 13:11
  bit
• 13:12
  biased
• 13:12
  because
• 13:12
  I'm
• 13:12
  part
• 13:12
  of
• 13:12
  the
• 13:13
  Commerce
• 13:13
  Next
• 13:13
  board
• 13:13
  of
• 13:13
  advisors
• 13:14
  for
• 13:14
  the
• 13:14
  programming.
• 13:16
  So
• 13:16
  I
• 13:16
  had
• 13:16
  a
• 13:16
  sneak
• 13:16
  peek
• 13:16
  into
• 13:17
  what
• 13:17
  was
• 13:17
  happening
• 13:17
  first.
• 13:18
  But.
• 13:18
  But
• 13:18
  what
• 13:18
  I
• 13:19
  love
• 13:19
  about
• 13:19
  Commerce
• 13:20
  Next
• 13:20
  is
• 13:20
  the
• 13:21
  fact
• 13:21
  that
• 13:21
  this
• 13:22
  event
• 13:22
  is
• 13:22
  the
• 13:22
  culmination
• 13:23
  of
• 13:23
  so
• 13:23
  many
• 13:24
  great
• 13:24
  things
• 13:24
  about
• 13:24
  what
• 13:25
  makes
• 13:25
  this
• 13:25
  ecosystem
• 13:26
  tick.
• 13:26
  It
• 13:27
  is
• 13:27
  the
• 13:27
  fact
• 13:27
  that
• 13:27
  there
• 13:28
  are
• 13:28
  so
• 13:28
  many
• 13:28
  smart,
• 13:29
  talented
• 13:30
  experts
• 13:30
  coming
• 13:31
  together
• 13:31
  to
• 13:32
  talk
• 13:32
  about
• 13:32
  the
• 13:32
  space.
• 13:33
  It's
• 13:34
  a
• 13:35
  unique
• 13:35
  place
• 13:35
  in
• 13:36
  that
• 13:36
  I
• 13:37
  feel
• 13:37
  like
• 13:37
  this
• 13:38
  environment
• 13:38
  is
• 13:38
  one
• 13:39
  where
• 13:39
  you
• 13:39
  can
• 13:39
  really
• 13:39
  talk
• 13:40
  shop
• 13:40
  with
• 13:41
  others
• 13:41
  in
• 13:41
  the
• 13:41
  industry,
• 13:42
  other
• 13:42
  brands,
• 13:43
  other
• 13:43
  retailers,
• 13:43
  and
• 13:43
  really
• 13:44
  figure
• 13:44
  out,
• 13:44
  like,
• 13:44
  what
• 13:45
  are
• 13:45
  people
• 13:45
  seeing,
• 13:45
  what
• 13:45
  are
• 13:46
  people
• 13:46
  testing,
• 13:46
  what
• 13:46
  are
• 13:46
  people
• 13:47
  trying,
• 13:47
  what's
• 13:47
  working,
• 13:47
  what's
• 13:48
  not,
• 13:48
  and
• 13:49
  you
• 13:50
  know,
• 13:50
  and
• 13:50
  what
• 13:50
  are
• 13:50
  things
• 13:50
  that
• 13:51
  maybe
• 13:51
  we
• 13:51
  stopped
• 13:52
  a
• 13:52
  few
• 13:52
  years
• 13:52
  ago
• 13:53
  but
• 13:53
  should
• 13:53
  be
• 13:53
  doing
• 13:53
  again.
• 13:54
  Right.
• 13:54
  And
• 13:54
  so
• 13:55
  I
• 13:55
  think
• 13:55
  the
• 13:55
  People
• 13:56
  is
• 13:56
  really
• 13:56
  like,
• 13:57
  the
• 13:57
  people
• 13:57
  are
• 13:58
  a
• 13:58
  really
• 13:58
  fundamental
• 13:59
  part
• 13:59
  of
• 13:59
  this
• 14:00
  environment.
• 14:00
  I
• 14:01
  think
• 14:01
  the
• 14:01
  programming
• 14:02
  is
• 14:02
  also
• 14:02
  really
• 14:03
  interesting
• 14:03
  in
• 14:04
  that
• 14:05
  it's
• 14:05
  designed
• 14:06
  to
• 14:06
  talk
• 14:07
  about
• 14:07
  both
• 14:08
  where
• 14:08
  marketers
• 14:09
  and
• 14:10
  commerce
• 14:10
  experts
• 14:11
  are
• 14:11
  in
• 14:11
  their
• 14:11
  journey
• 14:12
  right
• 14:12
  now
• 14:12
  and
• 14:12
  then
• 14:13
  also
• 14:13
  how
• 14:13
  they
• 14:13
  should
• 14:13
  be
• 14:13
  thinking
• 14:14
  about
• 14:14
  the
• 14:14
  next
• 14:14
  generation
• 14:15
  two
• 14:15
  to
• 14:15
  five
• 14:15
  to
• 14:15
  10
• 14:15
  years,
• 14:16
  which
• 14:16
  is
• 14:16
  something
• 14:16
  that
• 14:17
  I
• 14:17
  think
• 14:17
  in
• 14:17
  our
• 14:17
  day
• 14:17
  jobs
• 14:18
  we,
• 14:18
  you
• 14:18
  know,
• 14:18
  it's
• 14:19
  hard
• 14:19
  to
• 14:19
  do
• 14:19
  that.
• 14:19
  It's
• 14:20
  hard
• 14:20
  to
• 14:20
  do.
• 14:20
  Yeah,
• 14:20
  right,
• 14:21
  right.
• 14:21
  This
• 14:21
  gives
• 14:21
  you
• 14:21
  the
• 14:22
  place
• 14:22
  to
• 14:22
  focus
• 14:22
  on
• 14:23
  that.
• 14:23
  Totally.
• 14:23
  Sure.
• 14:23
  Particularly
• 14:24
  hard
• 14:24
  to
• 14:24
  do.
• 14:24
  You
• 14:24
  got
• 14:24
  to
• 14:24
  keep
• 14:25
  the
• 14:25
  mind
• 14:25
  space
• 14:25
  open
• 14:25
  for
• 14:26
  that
• 14:26
  all
• 14:26
  the
• 14:26
  time.
• 14:27
  All
• 14:27
  right,
• 14:27
  so
• 14:27
  let's
• 14:27
  get
• 14:27
  you
• 14:27
  out
• 14:28
  of
• 14:28
  here
• 14:28
  on
• 14:28
  this.
• 14:28
  What
• 14:28
  are
• 14:28
  you
• 14:29
  most
• 14:29
  excited
• 14:29
  about?
• 14:29
  I
• 14:30
  mean,
• 14:30
  you're
• 14:30
  halfway
• 14:30
  through
• 14:31
  2025,
• 14:31
  you
• 14:32
  got
• 14:32
  six
• 14:32
  more
• 14:32
  months
• 14:32
  left
• 14:33
  of
• 14:33
  this
• 14:33
  year.
• 14:33
  What
• 14:33
  are
• 14:34
  you
• 14:34
  most
• 14:34
  excited
• 14:34
  about?
• 14:35
  I
• 14:35
  know,
• 14:35
  right?
• 14:37
  It's
• 14:37
  actually.
• 14:37
  Yeah,
• 14:38
  yeah,
• 14:38
  I
• 14:38
  know.
• 14:38
  It's
• 14:38
  almost
• 14:38
  July.
• 14:39
  That's
• 14:39
  crazy.
• 14:39
  I'm
• 14:39
  excited.
• 14:40
  It's
• 14:40
  not
• 14:40
  40
• 14:40
  degrees
• 14:41
  in
• 14:41
  New
• 14:41
  York
• 14:41
  anymore.
• 14:41
  Yes.
• 14:42
  Yeah.
• 14:42
  Although
• 14:43
  it's
• 14:43
  pretty
• 14:43
  hot,
• 14:43
  especially
• 14:44
  on
• 14:44
  that,
• 14:44
  on
• 14:44
  that
• 14:45
  subway.
• 14:45
  Yeah.
• 14:46
  I
• 14:46
  look,
• 14:46
  I
• 14:46
  think
• 14:47
  we're
• 14:47
  in
• 14:47
  a
• 14:47
  really
• 14:47
  exciting
• 14:48
  time
• 14:49
  in
• 14:49
  retail,
• 14:50
  in
• 14:50
  the
• 14:51
  social
• 14:51
  industry,
• 14:52
  in
• 14:52
  consumer
• 14:52
  behavior.
• 14:54
  It
• 14:54
  feels
• 14:55
  like
• 14:55
  what
• 14:55
  was
• 14:56
  a
• 14:56
  game
• 14:56
  board
• 14:57
  that
• 14:57
  was
• 14:57
  changing
• 14:58
  every
• 14:58
  couple
• 14:58
  of
• 14:58
  months
• 14:59
  a
• 14:59
  couple
• 14:59
  years
• 14:59
  ago,
• 14:59
  like
• 15:00
  now
• 15:00
  the
• 15:00
  game
• 15:00
  board's
• 15:01
  changing
• 15:01
  every
• 15:01
  single
• 15:01
  day.
• 15:02
  And
• 15:02
  I
• 15:02
  think,
• 15:03
  you
• 15:03
  know,
• 15:04
  certainly
• 15:04
  AI
• 15:05
  is
• 15:05
  playing
• 15:05
  a
• 15:05
  role
• 15:05
  in
• 15:05
  that.
• 15:06
  So
• 15:06
  certainly
• 15:07
  tech
• 15:07
  innovation
• 15:08
  is
• 15:08
  playing
• 15:08
  a
• 15:08
  role
• 15:08
  in
• 15:08
  that
• 15:09
  and
• 15:09
  I'm
• 15:09
  really
• 15:09
  excited
• 15:10
  to
• 15:10
  see
• 15:11
  where
• 15:11
  that
• 15:11
  goes.
• 15:11
  We
• 15:12
  think
• 15:12
  a
• 15:12
  lot
• 15:12
  about
• 15:13
  how
• 15:14
  things
• 15:14
  like
• 15:14
  AI
• 15:15
  can
• 15:15
  play
• 15:15
  a
• 15:15
  role
• 15:15
  in
• 15:16
  where
• 15:16
  consumer
• 15:16
  behavior
• 15:17
  is
• 15:17
  going
• 15:17
  to
• 15:17
  go
• 15:17
  next,
• 15:17
  where
• 15:18
  creators
• 15:18
  are
• 15:18
  going
• 15:18
  to
• 15:19
  go
• 15:19
  next,
• 15:19
  and
• 15:19
  where
• 15:19
  we
• 15:20
  can
• 15:21
  really
• 15:22
  innovate
• 15:22
  in
• 15:24
  the
• 15:24
  world
• 15:24
  of
• 15:24
  customer
• 15:25
  experiences
• 15:25
  to
• 15:26
  make
• 15:27
  our
• 15:27
  internal
• 15:28
  and
• 15:28
  external
• 15:28
  processes
• 15:29
  better.
• 15:30
  We're
• 15:30
  a
• 15:30
  tech
• 15:31
  led,
• 15:31
  people
• 15:31
  powered
• 15:32
  company
• 15:32
  and
• 15:33
  that
• 15:33
  is
• 15:33
  something
• 15:33
  that
• 15:34
  we
• 15:34
  stay
• 15:35
  true
• 15:35
  to.
• 15:35
  But
• 15:36
  it's
• 15:36
  really
• 15:36
  exciting
• 15:36
  to
• 15:37
  see
• 15:37
  how
• 15:37
  technology
• 15:38
  is
• 15:38
  going
• 15:38
  to
• 15:38
  continue
• 15:39
  to
• 15:39
  shape
• 15:39
  that.
• 15:39
  Sarah,
• 15:40
  to
• 15:40
  that
• 15:40
  point
• 15:40
  about
• 15:40
  AI,
• 15:41
  like
• 15:41
  if
• 15:41
  you
• 15:41
  were
• 15:41
  to
• 15:41
  put
• 15:42
  your
• 15:42
  prediction
• 15:42
  hat
• 15:42
  on,
• 15:43
  what
• 15:43
  is
• 15:43
  one
• 15:44
  or
• 15:44
  two
• 15:44
  ways
• 15:44
  that
• 15:44
  you
• 15:45
  envision
• 15:45
  AI
• 15:46
  changing
• 15:48
  the
• 15:48
  way
• 15:48
  social
• 15:49
  commerce
• 15:49
  works
• 15:49
  for
• 15:50
  retailers?
• 15:50
  Oh,
• 15:51
  that's
• 15:51
  a
• 15:51
  fun
• 15:51
  one.
• 15:51
  Yeah.
• 15:52
  I've
• 15:52
  never
• 15:52
  thought
• 15:52
  about
• 15:52
  that
• 15:53
  until
• 15:53
  just
• 15:53
  now.
• 15:57
  From
• 15:58
  a
• 15:58
  creator
• 15:58
  perspective,
• 15:59
  I
• 15:59
  would
• 15:59
  say,
• 15:59
  like
• 16:00
  one
• 16:00
  of
• 16:00
  the
• 16:00
  things
• 16:00
  that
• 16:00
  we
• 16:00
  focus
• 16:01
  on
• 16:01
  is
• 16:01
  how
• 16:02
  can
• 16:02
  we
• 16:02
  constantly,
• 16:02
  and
• 16:03
  you
• 16:03
  said
• 16:03
  this
• 16:03
  earlier,
• 16:03
  how
• 16:04
  can
• 16:04
  we
• 16:04
  constantly
• 16:04
  improve
• 16:05
  our
• 16:05
  internal
• 16:05
  processes
• 16:06
  that
• 16:07
  make
• 16:08
  it
• 16:08
  easier
• 16:08
  for
• 16:08
  creators
• 16:09
  to
• 16:09
  discover
• 16:10
  products?
• 16:10
  It
• 16:10
  makes
• 16:10
  it
• 16:10
  easier
• 16:11
  for
• 16:11
  them
• 16:11
  to
• 16:12
  create
• 16:13
  the
• 16:13
  content
• 16:13
  because
• 16:14
  it
• 16:14
  is
• 16:14
  a
• 16:14
  full
• 16:14
  time
• 16:14
  job
• 16:15
  for
• 16:15
  them.
• 16:15
  They
• 16:15
  don't
• 16:15
  go
• 16:16
  on
• 16:16
  vacation.
• 16:16
  And
• 16:17
  so
• 16:18
  certainly
• 16:19
  I
• 16:19
  think
• 16:19
  AI
• 16:19
  can
• 16:19
  play
• 16:20
  an
• 16:20
  interesting
• 16:20
  role
• 16:20
  in
• 16:20
  that,
• 16:21
  we
• 16:21
  think
• 16:21
  as
• 16:21
  an
• 16:21
  organization
• 16:22
  and
• 16:23
  have
• 16:23
  implemented
• 16:23
  lots
• 16:24
  of
• 16:24
  things
• 16:24
  over
• 16:25
  the
• 16:25
  last
• 16:25
  several
• 16:26
  months
• 16:27
  and
• 16:27
  years
• 16:28
  around
• 16:29
  improving
• 16:30
  internal
• 16:30
  processes
• 16:31
  for
• 16:31
  our
• 16:31
  own
• 16:31
  association.
• 16:32
  And,
• 16:33
  you
• 16:33
  know,
• 16:33
  I
• 16:33
  think,
• 16:34
  I
• 16:34
  think.
• 16:34
  There'S
• 16:34
  a
• 16:34
  lot
• 16:34
  of
• 16:34
  goodness,
• 16:35
  almost
• 16:35
  let
• 16:35
  them
• 16:35
  flatten
• 16:36
  their
• 16:36
  own
• 16:36
  funnel,
• 16:36
  so
• 16:36
  to
• 16:37
  speak,
• 16:37
  like
• 16:37
  the
• 16:37
  creators.
• 16:38
  That's
• 16:38
  interesting.
• 16:38
  Yeah.
• 16:39
  Work
• 16:39
  smarter,
• 16:39
  not
• 16:39
  harder.
• 16:40
  Yeah,
• 16:40
  Right.
• 16:41
  Cool.
• 16:41
  Sarah,
• 16:41
  thank
• 16:42
  you
• 16:42
  so
• 16:42
  much
• 16:42
  for
• 16:42
  taking
• 16:43
  time
• 16:43
  with
• 16:43
  us
• 16:43
  today.
• 16:44
  We
• 16:45
  really
• 16:45
  appreciate
• 16:45
  it.
• 16:45
  Check
• 16:46
  out
• 16:46
  your
• 16:46
  session
• 16:47
  this
• 16:47
  afternoon
• 16:48
  if
• 16:48
  you're
• 16:48
  here
• 16:48
  at
• 16:48
  Commerce.
• 16:49
  Next,
• 16:49
  we
• 16:49
  want
• 16:50
  to
• 16:50
  give
• 16:50
  a
• 16:50
  big
• 16:50
  thank
• 16:51
  you
• 16:51
  once
• 16:51
  again
• 16:51
  to
• 16:52
  Gray
• 16:52
  Orange
• 16:52
  for
• 16:53
  helping
• 16:53
  us
• 16:53
  bring
• 16:53
  you
• 16:54
  all
• 16:54
  of
• 16:54
  our
• 16:54
  coverage
• 16:55
  today
• 16:55
  from
• 16:55
  Commerce.
• 16:56
  Next,
• 16:56
  go
• 16:57
  stop
• 16:57
  by
• 16:57
  their
• 16:57
  store
• 16:57
  at
• 16:57
  591
• 16:58
  Broadway
• 16:59
  if
• 16:59
  you're
• 16:59
  here
• 16:59
  in
• 16:59
  town
• 17:00
  or
• 17:00
  check
• 17:00
  out
• 17:01
  the
• 17:01
  video
• 17:01
  on
• 17:01
  our
• 17:02
  YouTube
• 17:02
  channel.
• 17:02
  And
• 17:02
  until
• 17:03
  our
• 17:03
  next
• 17:04
  interview,
• 17:04
  be
• 17:05
  careful
• 17:05
  out
• 17:05
  there.