When Raising Millions Starts With A 'FirstLook'
What does it take for an emerging CPG brand to go from promising to investable?
Brian Folmer, founder of FirstLook and FirstLook Ventures, offers a behind-the-scenes look at how he evaluates the next generation of consumer brands. FirstLook is a "Shark Tank in a box" platform that vets hundreds of brands before putting a select group of products in the hands of nearly 100 investors, while FirstLook Ventures takes that deal flow a step further by funding emerging companies alongside its investor community.
Brian reveals what catches his attention—from traction and valuation to market…
The skinny
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