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Applying Global Brand Platforms to Early-Stage Growth with Jennifer Zimmerman of X&O | The Innovators & Investors Podcast
How do you build a brand that stands out in a crowded venture capital landscape? Jennifer Zimmerman, former CMO of General Catalyst and current expert in residence at X&O, joins Kristian Marquez to break down the science of Master Branding. With a background managing Fortune 100 brands, Jennifer shares why startups need a "Point of View" rather than just a "Point of Difference." Learn the three pillars of brand storytelling and how to turn complex technology into a compelling human narrative. Learn more about X&O work at: https://heyxo.co/ Connect with Jennifer Zimmerman on LinkedIn at…
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