Latest / Business Brain – The Entrepreneurs’ Podcast / Start Your 2nd Business and the Power of Food

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Start Your 2nd Business and the Power of Food · Business Brain – The Entrepreneurs’ Podcast

• 0:01
  Dave Hamilton: Business Brain, episode 778 for Wednesday, August 12th, IBM PC Day, 2026.
• 0:09
  Dave Hamilton: I know.
• 0:10
  Shannon Jean: Man, how'd they sneak in here?
• 0:11
  Dave Hamilton: IBM PC? You know, it's an iconic thing, man. I mean, it changed the world.
• 0:16
  Shannon Jean: I guess. A little bit. It changed the world. A little bit. Yeah.
• 0:19
  Dave Hamilton: August 12th, 1981 was the launch of the original IBM PC.
• 0:25
  Dave Hamilton: So, you know, changed business as we know it. and a lot of other things.
• 0:30
  Shannon Jean: Even though we're Mac people, I guess you got to at least recognize it. Yeah, for sure.
• 0:37
  Dave Hamilton: Greetings, folks, and welcome to Business Brain, the show where we take some
• 0:41
  Dave Hamilton: ideas, we crunch them, we dissect them, we use them to tune our business brains
• 0:46
  Dave Hamilton: each and every time we get together.
• 0:49
  Dave Hamilton: Our sponsor for this episode is scribe.how slash brain, where you can mention
• 0:53
  Dave Hamilton: brain for your first month of Scribe Capture free.
• 0:57
  Dave Hamilton: We're going to talk about all of that in a little bit in a little more detail
• 1:00
  Dave Hamilton: for now here in Durham New Hampshire,
• 1:03
  Dave Hamilton: exciting town of Durham New Hampshire this week I'm Dave Hamilton.
• 1:06
  Shannon Jean: Yeah. I want to hear what's exciting because I don't know. I'm Shannon Gene.
• 1:10
  Shannon Jean: I'm coming to you from a little town that nobody knows, sitting out on the back
• 1:13
  Shannon Jean: deck, hiding behind my giant microphone because Dave made me lift it up higher so I would sound better.
• 1:18
  Dave Hamilton: So you sound better, yeah.
• 1:19
  Shannon Jean: Yeah, that's it. I'm glad to be here. What's going on in your town?
• 1:22
  Shannon Jean: Oh, man. Is there some kind of prime voting thing or something going on?
• 1:25
  Dave Hamilton: Oh, yeah. I mean, yes. We're starting down that path, I suppose. Yeah, yeah.
• 1:30
  Dave Hamilton: And actually, I have I have a business lesson to share about that.
• 1:33
  Dave Hamilton: But no, this week, the town of Durham was on certainly statewide news and even
• 1:41
  Dave Hamilton: at least regional national news.
• 1:43
  Dave Hamilton: There was a whole big thing with with one resident of Durham who had been skipping
• 1:49
  Dave Hamilton: out on bail and and had arrest warrants across multiple states. And it was my neighbor.
• 1:55
  Shannon Jean: Oh, cool.
• 1:56
  Dave Hamilton: Literally next door neighbor.
• 1:58
  Shannon Jean: I was going to make a joke about it being your neighbor But it just falls right down
• 2:01
  Dave Hamilton: That's crazy We had to evacuate the house yesterday morning We were woken up
• 2:07
  Dave Hamilton: by the police We had to evacuate the house Because they were going to smoke
• 2:12
  Dave Hamilton: this guy out Or whatever And,
• 2:14
  Dave Hamilton: they just didn't want us in harm's way So I was like yeah sure Live.
• 2:18
  Shannon Jean: Free or die right
• 2:19
  Dave Hamilton: Well yeah that's more of a command Than a choice You know Yeah.
• 2:26
  Dave Hamilton: But you mentioned politics and we never talk about politics on the show.
• 2:30
  Dave Hamilton: So I want to do that right now on our door.
• 2:34
  Dave Hamilton: We put a sign and I'm going to make sure that I read what what the sign says,
• 2:40
  Dave Hamilton: correctly, because we are in small town New Hampshire.
• 2:45
  Dave Hamilton: And so there are times of of not just a year, but, you know,
• 2:50
  Dave Hamilton: times in the political election cycle where canvassing door to door canvassing is a thing. And it like.
• 2:59
  Dave Hamilton: There are a few things that I like less than having to answer the door and dispatch
• 3:04
  Dave Hamilton: with someone that I'm definitely not going to talk with, whether I agree with them or not.
• 3:09
  Dave Hamilton: It's just not going to happen. Waste of time. Correct. It's a waste of their
• 3:12
  Dave Hamilton: time in addition to mine.
• 3:14
  Dave Hamilton: So years ago in 2020, January of 2020, early January of 2020,
• 3:21
  Dave Hamilton: I put a sign on our door that shortly thereafter became somewhat irrelevant
• 3:25
  Dave Hamilton: and then became relevant again for different reasons.
• 3:28
  Dave Hamilton: It says, if you have cookies, please knock. We love them.
• 3:33
  Dave Hamilton: If you need cookies, please knock and we'll get you some.
• 3:37
  Dave Hamilton: But if you want to talk politics, please be on your way. We only talk cookies here. Thank you.
• 3:43
  Dave Hamilton: And I have a little, you know, I put some clip art of a cookie on there,
• 3:46
  Dave Hamilton: too, because why not? You know, and it works right in so much is that in the
• 3:52
  Dave Hamilton: last six years, I've seen people walk up to the house and.
• 3:57
  Dave Hamilton: Stop at the door turn around walk away it's like okay great they get it,
• 4:02
  Dave Hamilton: and uh the other day you know i don't like leave this i put it right print a
• 4:06
  Dave Hamilton: new sign every time it needs to happen because you know eventually it's just
• 4:09
  Dave Hamilton: i just take it it's just a piece of paper it's not like anything special yeah and uh,
• 4:14
  Dave Hamilton: we had not put the sign up and the door rang the other day and i was like oh
• 4:17
  Dave Hamilton: crap i'm like so i finished i dispatched with the person politely and,
• 4:22
  Dave Hamilton: uh and then but but efficiently and then came in the house and said to lisa
• 4:26
  Dave Hamilton: i'm like all right well i gotta print up the sign so i put the sign on the door
• 4:30
  Dave Hamilton: and i thought you know i'm gonna post it in our little neighborhood facebook
• 4:33
  Dave Hamilton: group and so i did and i said tis the season i just left it you know like that,
• 4:38
  Dave Hamilton: people some people laughed some people obviously most people just ignored it
• 4:40
  Dave Hamilton: it's fine and somebody asked me does it work,
• 4:43
  Dave Hamilton: and and they said you know that they they have people with ptsd and when you
• 4:47
  Dave Hamilton: know random door bell rings kind of freak some of those right family members
• 4:51
  Dave Hamilton: out and they're like does this work and i'm like oh it absolutely works i said
• 4:54
  Dave Hamilton: for that it works great i said i am shocked though,
• 4:59
  Dave Hamilton: that in six years a smart politician has not come by with cookies,
• 5:05
  Dave Hamilton: yeah obvious like this is the most memorable thing in the world to me.
• 5:09
  Shannon Jean: Well and you would talk about it all the time
• 5:11
  Dave Hamilton: Yeah so yesterday morning um i was woken up and i had to put pants on for the
• 5:15
  Dave Hamilton: police as i already discussed uh this morning the the bell rang before i was out of bed,
• 5:22
  Dave Hamilton: And I chose not to get up today because I was like, this is not two days in a row.
• 5:26
  Dave Hamilton: And but the person who came was running for one of our state rep positions from our district.
• 5:38
  Dave Hamilton: She I believe she might even still be a college student, but that's fine.
• 5:41
  Dave Hamilton: Yep. Yeah. And I her family. I don't know if they still live in our neighborhood,
• 5:46
  Dave Hamilton: but they certainly did live in our neighborhood.
• 5:49
  Dave Hamilton: And she dropped off a bag that said cookies on it,
• 5:54
  Dave Hamilton: it also had her political flyer strategically positioned to show her face and nothing else initially,
• 6:01
  Dave Hamilton: and and had some homemade cookies in a tupperware inside the bag smart and it's
• 6:08
  Dave Hamilton: like she gets it she gets yeah i don't know if i'm gonna vote for this person
• 6:12
  Dave Hamilton: or not it doesn't matter no no.
• 6:13
  Shannon Jean: It's irrelevant the takeaway obviously is listen to what people are telling
• 6:18
  Dave Hamilton: You listen.
• 6:19
  Shannon Jean: And stand you stand out
• 6:21
  Dave Hamilton: Six years and no one has thought to do this it's just crazy to me and i don't
• 6:27
  Dave Hamilton: know if she read my comment where i said it's been six years and no one i said
• 6:31
  Dave Hamilton: no smart politician has thought to do this,
• 6:34
  Dave Hamilton: And if she did great, like still listening to your like constituents,
• 6:38
  Dave Hamilton: like listen to your customers when they tell you, you know, there's that whole,
• 6:42
  Dave Hamilton: that whole adage. Right. And it's usually said in the negative when somebody
• 6:45
  Dave Hamilton: tells you who they are, believe them.
• 6:46
  Dave Hamilton: But in this case, it's the same thing. Just believe them. That's cool.
• 6:50
  Dave Hamilton: You want me to talk about, and I'm still not talking about her, but that's fine.
• 6:54
  Dave Hamilton: I did on it. Like in our neighborhood Facebook group, I posted,
• 6:58
  Dave Hamilton: I'm like, okay, you know, so-and-so get attention, figured it out,
• 7:00
  Dave Hamilton: paid attention. Absolutely.
• 7:02
  Shannon Jean: Absolutely. Food is...
• 7:05
  Dave Hamilton: Food and food. Food is huge. I made it easy. I listed food. Like, this is not hard.
• 7:10
  Shannon Jean: If your business doesn't have some kind of food reward either for,
• 7:14
  Shannon Jean: well, both for your clients, customers, but also your employees,
• 7:19
  Shannon Jean: you're really missing out.
• 7:20
  Shannon Jean: We've done episodes on the Friday barbecue here, why that's so important, and how it's
• 7:27
  Shannon Jean: It's a way to, it's a meeting really, but it's so casual that you,
• 7:30
  Shannon Jean: you know, you keep your ears open and you get to learn a lot about your employees
• 7:34
  Shannon Jean: and the things that are happening in their lives and their families.
• 7:36
  Shannon Jean: It's such a huge benefit to your entire organization. I agree. It's amazing.
• 7:40
  Dave Hamilton: I agree. Yep. So that's my, that's my, uh, unintentional audible lesson.
• 7:46
  Dave Hamilton: I say audible. Well, for two reasons. A, I communicated it audibly,
• 7:50
  Dave Hamilton: but it also wasn't audible. It wasn't on the agenda. So there you go. Yeah. Yep.
• 7:53
  Shannon Jean: That's sweet.
• 7:54
  Dave Hamilton: Um we have other things to talk about,
• 7:58
  Dave Hamilton: we do we do we have many other things to talk about i i don't know what of the
• 8:02
  Dave Hamilton: things what the then i don't know what the um,
• 8:07
  Dave Hamilton: medium term future will will have for us we'll figure that out uh together we'll
• 8:13
  Dave Hamilton: figure it out because the next thing that we're going to do is i want to tell you about our sponsor,
• 8:19
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• 8:24
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• 8:44
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• 8:48
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• 10:13
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• 10:18
  Dave Hamilton: All right shannon what's uh what's next on the agenda.
• 10:21
  Shannon Jean: Yeah next on the agenda is your next business and i'm i uh i'm going to challenge
• 10:27
  Shannon Jean: our business listeners here to don't wait to charge to start your second business
• 10:34
  Shannon Jean: your third business whatever it is and
• 10:36
  Shannon Jean: a lot of you know okay let me Let me back up.
• 10:39
  Dave Hamilton: Yeah. One of the first. Wait, what, but don't wait. Like there's some amount of time to wait.
• 10:47
  Shannon Jean: Yeah. Once you have a little bit of time. Okay. You should be thinking about your next thing.
• 10:51
  Dave Hamilton: Okay.
• 10:52
  Shannon Jean: That, that's what I, and what I mean by a little bit of time is if,
• 10:55
  Shannon Jean: if you built up your business and you've delegated and you have people around,
• 10:59
  Shannon Jean: maybe not people, maybe, I don't know, agents, whatever it is,
• 11:02
  Shannon Jean: or you've got a team around you and it's, things are doing good.
• 11:05
  Shannon Jean: And you have a little bit of time and you've ideally listened to the show for
• 11:10
  Shannon Jean: part of the last 12 years, we've been screaming these things about getting out
• 11:15
  Shannon Jean: of your business and letting it run and letting your people do the thing.
• 11:18
  Shannon Jean: If you have some time, don't wait to start the next thing.
• 11:24
  Shannon Jean: It's that the challenge is to push yourself and don't get complacent and to
• 11:31
  Shannon Jean: take everything you've learned to start the next thing.
• 11:35
  Shannon Jean: And it will accelerate much, much faster, right? Sure. Because all the,
• 11:39
  Shannon Jean: let's say you're your first business and you've got it going and you're great.
• 11:42
  Shannon Jean: You have a little time. And if you find yourself at your desk or,
• 11:45
  Shannon Jean: and I'm not saying you should,
• 11:46
  Shannon Jean: having a business is great so you can spend time with your family and all that
• 11:49
  Shannon Jean: kind of stuff so i want you to do that that's super important that flexibility right we're
• 11:53
  Dave Hamilton: Still we're all in on lifestyle businesses here.
• 11:55
  Shannon Jean: All in on lifestyle yeah but if you're sitting around at night and you don't
• 11:58
  Shannon Jean: have anything to do and your kids go to bed and you hang out with your spouse
• 12:02
  Shannon Jean: for a little bit and you have a couple of hours
• 12:05
  Shannon Jean: you should start your next business okay because it wakes you up it it i think
• 12:12
  Shannon Jean: and i can only speak to my experience sure it energizes you It challenges you,
• 12:15
  Shannon Jean: and it opens more neural pathways in your brain
• 12:20
  Shannon Jean: that will also help your first business, right?
• 12:22
  Shannon Jean: Because you're going to solve new problems. You're going to have new challenges.
• 12:26
  Shannon Jean: You're going to meet new people.
• 12:28
  Shannon Jean: Whether you succeed or fail, you're going to get a lot out of this next thing,
• 12:34
  Shannon Jean: and you will set a path towards continually reinventing yourself and coming up with the next thing.
• 12:41
  Shannon Jean: And the first step is the second business. It's, and it could be small.
• 12:46
  Dave Hamilton: The first step is the second business. I like that.
• 12:48
  Shannon Jean: Yep. The first step is your second business because you go into it.
• 12:52
  Shannon Jean: You know, you know a lot more, right?
• 12:53
  Shannon Jean: You, you, you probably still have your beginner's mindset, which I encourage
• 12:57
  Shannon Jean: you to try to keep for life.
• 12:59
  Dave Hamilton: Possible.
• 13:00
  Shannon Jean: Yes. Possible. Don't become an expert. That's, that's, I don't think that's good.
• 13:03
  Dave Hamilton: You know, the good news is if you have become an expert, your,
• 13:09
  Dave Hamilton: beginner's mind is probably around the corner because you'll realize you're
• 13:14
  Dave Hamilton: not as much of an expert as you thought you were or that it doesn't matter as
• 13:18
  Dave Hamilton: much as you thought it would.
• 13:19
  Dave Hamilton: And that the best thing to do is to just like...
• 13:23
  Dave Hamilton: Embrace your insatiable curiosity that got you into this in the first place.
• 13:28
  Dave Hamilton: Correct. Because that's where the joy is for me anyway. And I think for most
• 13:33
  Dave Hamilton: of us, right. That are in this world.
• 13:35
  Shannon Jean: Yeah. I don't want to be in a maintenance business. That's not my thing.
• 13:38
  Shannon Jean: I'm an entrepreneur because I like starting things.
• 13:40
  Dave Hamilton: I want to correct. I want to offer a potential interpretation,
• 13:43
  Dave Hamilton: correct into what correction to what you said.
• 13:46
  Dave Hamilton: You said, I don't, it might've been heard that you said, I don't want to be
• 13:49
  Dave Hamilton: in the maintenance business.
• 13:50
  Dave Hamilton: Being in a business that performs maintenance tasks is not what Shannon was talking about.
• 13:55
  Dave Hamilton: No, that's not what I meant. He doesn't want to be in a business that's in maintenance mode. Yes.
• 13:59
  Shannon Jean: Yeah.
• 14:00
  Dave Hamilton: I knew what you meant. Yeah.
• 14:01
  Shannon Jean: Yeah. It doesn't use my skillset as much. So it doesn't need me as much, which is great.
• 14:06
  Shannon Jean: And it's kind of, you know, my wife was one of the first people that told me
• 14:10
  Shannon Jean: at one of my first companies, they're like, they don't need you anymore.
• 14:14
  Shannon Jean: Yeah. You're just in the way that, you know, your entrepreneurial BS is not
• 14:19
  Shannon Jean: working like you think it is and walking around telling everybody what do you
• 14:23
  Shannon Jean: want to do what's the next thing and they were like uh we just want to work dude leave us alone
• 14:26
  Dave Hamilton: Not not everybody thinks this way and that's also okay yeah yeah.
• 14:30
  Shannon Jean: That's good yeah it would be a nightmare world if everybody thought like we
• 14:32
  Shannon Jean: did yeah so that pushed me to start my second business and to try new things
• 14:39
  Shannon Jean: and to build something new and to
• 14:42
  Shannon Jean: it kept me up at night again right it yeah made me wake up going oh let's do
• 14:47
  Shannon Jean: this and we, how do we build this?
• 14:49
  Shannon Jean: And I was excited. And so that excitement, it transferred back to the,
• 14:54
  Shannon Jean: my first business as well.
• 14:56
  Shannon Jean: Right. And helped me, you know, be focused on a project and to also,
• 15:02
  Shannon Jean: it took me a while to give myself permission while I was at my first business
• 15:06
  Shannon Jean: that I didn't have to be working on it.
• 15:08
  Shannon Jean: That I could be in my office.
• 15:09
  Dave Hamilton: I can see that. Oh, yeah, for sure.
• 15:11
  Shannon Jean: Building the next thing. Because I felt guilty in the beginning.
• 15:13
  Shannon Jean: I was like, well, all these people are doing all this work. And maybe that's weird. I don't know.
• 15:17
  Dave Hamilton: No, no. I felt the same thing. You feel an obligation.
• 15:21
  Dave Hamilton: You do. To either your business partners or your employees. And not really. Or.
• 15:27
  Dave Hamilton: And your employees. And your vendors.
• 15:30
  Dave Hamilton: And, you know, when you sum it all together, your business as a whole.
• 15:33
  Dave Hamilton: It's like, well, if I'm not here.
• 15:34
  Shannon Jean: First one in.
• 15:35
  Dave Hamilton: Last one out. Yep.
• 15:38
  Shannon Jean: No, that's a mistake. And that yokes you to the wheel of the business that'll grind you up.
• 15:44
  Dave Hamilton: Yep.
• 15:45
  Shannon Jean: Right? Not to put too fine a point on it, but it can be brutal for an entrepreneur
• 15:50
  Shannon Jean: that wants to build new things.
• 15:52
  Shannon Jean: And so my solution, and looking back, of course, I have the luxury of looking back.
• 15:58
  Dave Hamilton: Yeah.
• 15:59
  Shannon Jean: Is do the next thing.
• 16:01
  Dave Hamilton: Yeah. Right.
• 16:01
  Shannon Jean: The first step is to start your second business. And if you're in the real world
• 16:06
  Shannon Jean: business where you've got trucks or whatever, and you're in the maintenance
• 16:08
  Shannon Jean: business, which is great, very profitable plumbing, landscape,
• 16:12
  Shannon Jean: building, all those things are great businesses, roofing.
• 16:15
  Shannon Jean: Well, maybe you should build a digital business. Yeah. Maybe you should build
• 16:18
  Shannon Jean: an agency that could help promote that first business and offer those services
• 16:22
  Shannon Jean: to other people. Maybe you've learned a lot about Google ads and Facebook marketing.
• 16:27
  Shannon Jean: Who knows? You could now, oh, I could start something new.
• 16:30
  Shannon Jean: And pull that little piece of the business at MacRescue when we started decades ago.
• 16:37
  Shannon Jean: I had no intention of being in the parts business, but that became a new thing.
• 16:42
  Shannon Jean: And I was like, oh, well, that's a different skill set to sell to other businesses
• 16:46
  Shannon Jean: and resellers and wholesalers and to get a location in China and all these other
• 16:52
  Shannon Jean: challenges. It's super powerful.
• 16:55
  Dave Hamilton: That's how BackBeat started. Like, I mean, if you told me the day before we
• 16:58
  Dave Hamilton: started Mac Observer that I would be in the publishing, the online publishing
• 17:02
  Dave Hamilton: business, I would have laughed at you.
• 17:04
  Dave Hamilton: But then, you know, the next day, this opportunity sort of showed up and a friend
• 17:08
  Dave Hamilton: of mine kind of talked me into it. It was like, OK, like, that's interesting.
• 17:11
  Dave Hamilton: Like, how does it make money? OK, advertising.
• 17:14
  Dave Hamilton: OK, are there some contracts in place? Because we sort of acquired a business
• 17:18
  Dave Hamilton: that was sort of that was in place already.
• 17:21
  Dave Hamilton: And it was like, yeah, kind of. But there's it's, you know, under monetized.
• 17:25
  Dave Hamilton: Okay, great. Like, fine. This is interesting. Sure. And I like the Apple stuff.
• 17:31
  Dave Hamilton: I was already going to like Macworld Expo as just an attendee,
• 17:35
  Dave Hamilton: you know, because I wanted to be immersed in that world.
• 17:39
  Dave Hamilton: So I was like, oh, this would be a cool way to be able to get into parties at
• 17:43
  Dave Hamilton: Macworld Expo. If we have a publication. Love it.
• 17:47
  Dave Hamilton: So we did eight months later was when our essentially our competition told us
• 17:53
  Dave Hamilton: to start backbeat media.
• 17:54
  Dave Hamilton: I mean, the conversations weren't quite like that, but it basically was that,
• 17:58
  Dave Hamilton: and the signals, the signals.
• 18:00
  Dave Hamilton: And it was because in those eight months we had developed a little bit of experience,
• 18:05
  Dave Hamilton: certainly not expertise, but experience and a willingness to do the job of selling
• 18:10
  Dave Hamilton: ads and managing servers and all those things that backbeat did in the beginning.
• 18:14
  Dave Hamilton: Now, BackBee doesn't really do the server management thing as a part of our
• 18:18
  Dave Hamilton: offering anymore. But, you know, it's like it was all those things.
• 18:22
  Dave Hamilton: And it was like, yeah, okay. Like, to your point, we had developed this experience,
• 18:27
  Dave Hamilton: a little bit of expertise perhaps.
• 18:29
  Dave Hamilton: And it was like, all right, we're moving on.
• 18:31
  Dave Hamilton: Well, okay. Second business, here we are. Okay.
• 18:34
  Shannon Jean: That's exactly right.
• 18:36
  Dave Hamilton: It was petrifying. It seemed silly. Of course. It really did seem silly to start
• 18:41
  Dave Hamilton: this other thing. I was like, why, guys, I don't know.
• 18:44
  Shannon Jean: And nothing is sillier than watching me unload designer handbags inside the tech restore
• 18:51
  Shannon Jean: warehouse with 50 000 iphones and ipads and everything and everybody in the
• 18:56
  Shannon Jean: warehouse going dude what are you doing yeah yeah yeah
• 19:00
  Shannon Jean: but you know four million dollars later i learned so much right and it eventually
• 19:05
  Shannon Jean: led me to to a whole nother business so
• 19:08
  Shannon Jean: uh starting your second or your third it's such a great uh off-ramp also that
• 19:15
  Shannon Jean: kind of forces you to give up a little more control than you otherwise would you have
• 19:20
  Dave Hamilton: To yeah yeah.
• 19:21
  Shannon Jean: Because to really because once if it gets going because you can experiment and
• 19:25
  Shannon Jean: you say see how it's working like whoa wow i need to put more energy and time
• 19:27
  Shannon Jean: into this yeah you have to get yourself out so it requires you to have a good
• 19:32
  Shannon Jean: general manager operator supervisor whoever yeah and and they'll be the better
• 19:36
  Shannon Jean: for it because you got out of their way right yep it it helps you move from
• 19:43
  Shannon Jean: uh a business owner that's created them a job to uh a business owner that has
• 19:48
  Shannon Jean: multiple businesses to ultimately maybe an investor that owns a bunch of companies
• 19:53
  Shannon Jean: and real estate or whatever it's a great path and i highly recommend it
• 19:57
  Shannon Jean: it it's it worked wonders for me
• 19:59
  Dave Hamilton: I like it it's good advice that's good advice so um speaking of advice what
• 20:03
  Dave Hamilton: is the big takeaway of this episode i to me we have perhaps three things,
• 20:09
  Dave Hamilton: uh okay what are they the first and i'm just going in order the first is listen
• 20:14
  Dave Hamilton: to your customers four things actually listen to your customers,
• 20:18
  Dave Hamilton: use food rewards,
• 20:20
  Dave Hamilton: The first step is to start your second business and embrace your insatiable curiosity.
• 20:26
  Dave Hamilton: Which of those four resonates with you when I say them, Shannon?
• 20:29
  Dave Hamilton: I know which one resonates with me.
• 20:31
  Shannon Jean: I think for me, it's the curiosity part. Yeah, same. Because that's the driver
• 20:35
  Shannon Jean: of everything. So, you know, get you to, what would happen if I barbecued for
• 20:40
  Shannon Jean: my people? What would happen if we fed our clients? What would happen if I started another business?
• 20:44
  Shannon Jean: What would happen if I started the podcast? All those things.
• 20:47
  Shannon Jean: Here we are. That's right. Here we are, 12 years later. And it started the same way.
• 20:52
  Shannon Jean: So that's the takeaway. What you can also get all about starting your second
• 20:58
  Shannon Jean: business, if you go to businessbrain.show slash blueprints,
• 21:02
  Shannon Jean: you will get a complete blueprint on how to start that second business and the
• 21:06
  Shannon Jean: benefits of the third business.
• 21:08
  Shannon Jean: We'll put it together. It'll be up in the next few days. And you'll get every
• 21:12
  Shannon Jean: other blueprint from the episodes we've done for the last five or six months.
• 21:16
  Dave Hamilton: Love it. They're very cool things. I love creating them and being a part of
• 21:20
  Dave Hamilton: this. It's awesome. Thanks for listening, folks.
• 21:23
  Dave Hamilton: Keep living that charmed life, and we'll see you on Friday.