EP. 29 - Aligning Sales and Marketing: Lessons from Both Sides of the Table
This episode explores the often-misaligned relationship between sales and marketing, breaking down the causes, phases, and solutions for better collaboration. The hosts—one coming from a sales background, the other from marketing—discuss how alignment changes based on a company's growth stage, why it's so hard to measure ROI in marketing, and how tools like EOS’s Proven Process and the VTO can create harmony across teams. Packed with practical stories and strategic insights, this is a guide for founders, agency leaders, and growth-stage teams trying to sync their messaging, leads, and…
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