How to Stand Out From the 85% with Egan Montgomery of Backstroke
About 85% of competing software companies are pretty much the same.
The winning companies focus on staying in the 15% that represents an opportunity to truly differentiate, which is also what the company’s goals should be tied to.
In this episode, Egan Montgomery, Co-founder and VP of Marketing at Backstroke, reveals how his generative AI-powered platform is changing how email marketing works, boosting performance by 30% compared to human-written emails. Egan also shares why “doing things that don’t scale” is the future of marketing, and how tailored in-person experiences are becoming the…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.