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The Truth About Experiential Marketing
Erica Boeke is the founder and creator of XP Land, a platform dedicated to connecting, elevating, and defining the experiential industry. With a background spanning journalism and brand strategy at Condé Nast and Fast Company, Erica has built some of the most influential experience-driven platforms, including the Fast Company Innovation Festival, Wired Store, and Teen Vogue Summit. She sits at the intersection of strategy, creativity, and community, helping shape how brands use experiences as a core business driver—not just an add-on.
This episode we discuss:
Erica’s path from journalism to…
The skinny
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