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51. Why Thinking Differently Isn’t Enough—Sales Success Comes from Action

In this episode of the B2B Sales Trends podcast, Harry Kendlbacher sits down with David Winneberger, Vice President and Head of Global Sales & Customer Service at Siemens Healthineers, to explore what it really takes to transform B2B sales teams. They unpack why breaking out of a traditional sales mindset isn’t just about thinking differently — it’s about acting differently. David shares how Siemens Healthineers is using digital tools, data intelligence, and cross-functional collaboration to shift sales conversations from product specs to customer value. Discover how service engineers, sales…

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