French Open Economics: Brad Gilbert on player protests, unions and TV changes 5/28/26
Broadcasting from Paris during the French Open, Brad Gilbert joins Alex Sherman to unpack the business of tennis through three lenses: playing, coaching, and broadcasting—plus what’s really happening behind the scenes right now at Roland Garros.
Gilbert argues tennis is in a healthy place globally, but remains star-driven—especially in the U.S. market. From there, the conversation moves into the divergent dynamics of the men’s and women’s tours, why combined events matter, and whether tennis should eventually operate as a single unified tour.
A major theme is player power: Gilbert revisits…
The skinny
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