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4 Traits that Will Make You UNSTOPPABLE as an Entrepreneur · All In with Allie

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In today's episode, we are going to discuss four traits that I believe will
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make you unstoppable as an entrepreneur. These are four things that, when combined
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together, you blow your mind and everybody else's in terms of your staying power,
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in terms of your grit, and in terms of what you create in
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the wake of your energy. So let's get started. Welcome to All In
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with Ali, the podcast for online business owners and entrepreneurs who are ready to
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create the life and business of their dreams. I am so happy you are
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here today. I am celebrating. I am celebrating a goal that I haven't
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quite hit yet, but we're basically there and I know that we're going to
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exceed it, and I'm so thankful. So as of right now, the
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last time I checked, which is about twenty minutes ago, we have nine
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hundred and eighty seven people signed up for the Money Moves Masterclass that is going
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down today if you are listening to this live on the day that it goes
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out. So Day one of Money Moves Masterclass is September twenty fifth, twenty
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twenty three. And my goal, I mean whenever I created this and I
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was just feeling into what I wanted it to be and the discussion and just
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everything about it. Instantly, I was like, I want a thousand people
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in this room. And as I was creating this too and feeling into it,
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I made a goal for myself and I mentioned this in the last episode.
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I really was I needed a goal that was non monetary just to like,
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I don't know, I felt like I just needed something to ignite my
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passion again for what it is and I'm creating that has nothing to do with
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money. So I made a goal that I want to successfully help one thousand
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women create, start or become profitable in monetizing their genius online by the end
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of twenty twenty three. And the fact that we will have over one thousand
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people signed up for this masterclass and this was like phase one of that plan,
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it's not lost on me. So I am so thankful. If you
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are signed up for this, I am so excited to see you again.
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If you're listening to this the day that this comes out today, and if
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you're listening to this after September twenty fifth, we will absolutely be doing something
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with this training. I don't know exactly what we're going to be doing with
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it, we're going to make it available in some way. So I'm going
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to put some sort of link in the show notes for you, and that
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will tell you, because we haven't decided exactly what's happening after it goes live,
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so maybe if you catch this early enough, you can still hop in.
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But even if this is well after the fact, just go to the
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link in the show notes and there'll be some way to get the training.
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And you want this, so I am teaching a fail proof process for monetizing
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whatever you want and a process for mapping out a business model that could generate
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anywhere from you know, an extra grand a month to literal millions of dollars.
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And I'm teaching it in ninety minutes and for free. And I said,
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if I get a thousand people signed up for this, I was going
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to do a bonus coaching call to give feedback and coaching on whatever it is
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that you map out in our time together. So we're going to be doing
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that too. I'm just I'm over the own, man. I'm so excited.
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So anyway, that is what I'm celebrating to day. So let's get
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into these traits. These have been top of mind lately because of a lot
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of conversations that I'm having with clients and in my own journey and what I've
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been experiencing, especially this year. I mean, I would say, like,
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I mean, I've been in business, in this business since two thousand
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and eighteen, and in hindsight, I would say my hardest year years in
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business was the first year. Like no, I would say like twenty nineteen,
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and probably I'll say twenty twenty three because it's already September and this year
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has been a freaking and doozy. It's very easy to make the mistake as
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a business owner. And this is probably true across many different industries and careers,
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but I think it's easy to mistakingly assume that once you figure out what
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it is that you're doing in whatever space you're in, and you figure out
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and you get a taste of success, and you're like, Okay, I'm
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past the building face now, it's just like like I mean, as an
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entrepreneur, you're kind of always building, but there's like, you know,
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that year one where you're just trying to figure it out, but you don't
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know if you even have what it takes yet. You know, like like
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you might have confidence but until you see the proof in the putting aka the
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money in the bank and the clients and whatever it is, you know,
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whatever those metrics are that determine whether you've quote made it or not, you're
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not really sure. So it's really easy to mistakenly assume that once you get
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past that phase, then it's just smooth sailing in it, meaning like there's
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gonna be ups and downsers, gonna be ebbs and flows, which we talk
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about constantly on this podcast. That's just part of it. But you don't
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think that you're gonna have another like building year or year where you're like,
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I'm really not sure what I'm doing, maybe like I thought I had it
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figured out and maybe I don't. And this year has been so interesting in
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that way. And my mentor, Melanie, she created this training called currency
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and in Currency, she talks about this concept of finding value, like everybody
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values different things and you find value in different moments and situations. And one
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of the things that I have I've gotten from this year, from my trials
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and the downs that I've experienced so far this year, is realizing that I
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really do have staying power, and I really do want this and it showed
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me areas of my business that were weak, right, It showed me It's
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kind of like I built a house and there were some floorboards that when I
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walked on them or when I stomped a little too hard on them, they
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my foot went through the floorboards, and it's like, Okay, that needs
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to be strengthened. And looking at the downside of this year, it is
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like, that's where the value is because it's helped me see those things and
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it's given me that new fresh perspective. So anyway, this has been something
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that I've been thinking about so much. And when I think about people that
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I look up to and the traits that I have and am constantly cultivating in
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myself, and the traits that I see with women that I walk alongside that
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are just absolutely killing the game and people that I look up to. There's
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a lot of traits. But I would say four, the four that we're
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going to discuss on this episode here in two seconds, that it's like,
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that's it. If you can cultivate these four descriptors, these four traits within
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you, you're going to like you're going to be able to withstand the storms
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that come into your business. You know that's just part of being an entrepreneur.
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So let's talk about them, shall we. So the first one,
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when I think of an unstoppable entrepreneur, the first one has to be self
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belief. You have to believe in yourself first. And this one is so
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tricky, and this is something that I help a lot of women with,
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especially when they're in the beginning phases of their business or they're doing something a
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little more new in their business and they haven't quite found their stride yet.
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There are these moments that come up where they're like, and I've one million
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percent experienced this myself where it hasn't clicked yet, right, The money isn't
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flowing yet, the leads aren't there yet, the whatever, whatever the metric
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is it, it just hasn't clicked in where you ask yourself and you're just
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like, wait, can I really do this? Am I being foolish right
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now? Am I about to look stupid? Because I just put X amount
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of money into this X amount of time. I've made these really big audacious
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goals. I've invested in XYZ and I thought for sure by now things would
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be on and popping, and I'm walking around and I'm not seeing that.
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As a matter of fact, what I'm seeing is opposite of that what is
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happening, And that's when a lot of people, I think, the tendency
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at that point is to then look toward other people to affirm you. Okay,
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let me see, like, does my husband believe in me? Does
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my partner believe in me? Okay, wait, what about my mentor,
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Like maybe my mentor can pump me up a little bit. Maybe my parents.
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My parents have always believed in me, so let me let me see
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what they think. But the problem with that strategy is you're the captain of
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the ship, right, So if you're leading the ship, you built the
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ship, and you're the captain of it, that like you looking to other
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people for confirmation and for you know, to like build your own self belief.
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Is like a captain of a ship going to an employee or a or
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a customer on the ship that he built and say, hey, do you
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think I can do this? Hey, real quick, I'm so happy you're
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here, but could you really quickly just like tell me how great I am
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because right now I'm approaching this storm on the horizon and I'm doubting myself.
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So hey, really quick, I know that, like you have no idea
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what it is that I do and how I do it, but like tell
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me that you believe in me the person, and would be like you're actually
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out of your mind, Like is there anybody else here that can run this
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ship? Because we're no doubt about to crash if you're asking me that,
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that is kind of what we're doing here. And I help a lot of
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women with this when it comes to their partners, because there's a lot of
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us who maybe we are starting our business and we left like a very successful
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career that was proven that was safe, and you know, we're taking this
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risk starting our business or shifting our business in some way. Maybe you don't
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have a partner, but it is your parents or somebody in your life that
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you know, maybe like really close friends that are super supportive of you or
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something right, and they're like, Okay, I'm going to explain this from
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the lens of a partner like your husband or your wife or whoever girlfriend,
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boyfriend, who you guys are pretty like it's a very committed situation, maybe
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like bank accounts are shared or whatever, so when it comes to finances is
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a joint conversation. I help a lot of women with this because there's a
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point in your business as an entrepreneur, there's there's going to be some time
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before things take off. And again, as we've already discussed, there's a
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lot of ebbs and flows in business. So this makes plenty of opportunities for
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what could be very uncomfortable conversations with said partner when they're looking at you and
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they're like, where's the money. You said there'd be money and there's not
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money yet, or there was and now there's not, and like what's going
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on here? And what sometimes can happen is because there's these conversations of like,
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Okay, when is this going to pop off? This can be translated
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or mistaken for an energy of I don't believe in you. Like you said
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this was going to happen, it's not. I'm questioning you about it.
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Therefore, we can again mistranslate that as I don't believe in you. And
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then you get upset and then you think like, well, how could they
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not, Like I'm trying so hard. Can't they see how hard I'm working?
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And it's like, maybe, yes, absolutely, you are working so
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hard, but this is your partner and you guys are in this together,
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and there needs to be some communication had. That's fair. If you guys
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are on the same ship and you said that you're going to drive this ship
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half the time, right, you want equal commitment over this ship, equal
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responsibility over this ship, and half the time when you're going to drive it
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it's not working. Yeah, they're going to look at you and be like,
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hey, we good. So communication needs to be had, is all
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that I'm saying. And I cannot tell you how many times I have had
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this conversation with Chris where and it's so uncomfortable, right because I feel like
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as an entrepreneur, one trait that a lot of us have that I did
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not put here but I probably could is pride. We have a lot of
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pride in what we do. We have a lot of pride in what we
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know somewhere deep down in us that we're capable of. And when it's not
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working yet, it can really hurt said pride, and it can be really
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hard to vulnerably come forward and say, hey, here's the current situation.
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So communication is absolutely necessary. But you've got to remember you are the captain
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of the ship. So this is where you have to have a level of
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self belief in what it is that you're doing. You have to have a
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level of knowledge of how business works and how entrepreneurship works, and ebbs and
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flows. You've got to have a strategy in place that's going to eventually,
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you know, as business ebbs and flows support you through those ebbs. So
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anyway, this is your opportunity to say, hey, I get it.
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This is an EBB right now, and I'm doing everything that I can.
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Here are the things that I'm doing. But I believe in me. I
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know that if I continue moving forward and I continue doing what I'm doing,
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and you know, here's what I need from you to feel supported. What
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can I do for you for you to feel supported? I know that if
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we can do this together, like I'm going to be okay, it's what
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goes up must come down, what goes down must come up. Like it's
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okay, we're going to trend back upward. I believe in me. Here's
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what I need from you to feel supported too, so I can do my
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job. Because what you don't want is to not have that conversation. And
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then because you're not having that conversation, there becomes this level of resentment,
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this level of miscommunication, misunderstanding, and then you're so focused on that you
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can't do your job because now things feel icky. So self belief is number
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one. Do you believe in what you're capable of. So what has helped
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me build my own self belief over the years is I genuinely just have a
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deep seated belief that, like, if she could do it, so can
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I, because nobody's more or less worthy than me, so and vice versa.
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Right, So like again, if she can be successful and stay in
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the game and do what she's doing, so can I. If he can
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do it, so can I. Okay, So I just I genuinely believe
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that, and I've proven my I've proven this to myself. I've gone through
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really really hard seasons in my business and I've come out the other side.
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So if this is your first hoorah and you haven't proven yourself this yet,
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then you need to stay in the game long enough to prove to yourself and
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don't be surprised when it comes back. Because business life, everything is cyclical,
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and this is why we build systems, This is why we build strong
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foundational businesses so that when the self belief has an opportunity to be rocked.
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We have the things in place to support us, all right. But another
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thing that helps, that has helped build my own self belief is I'm obsessed,
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obsessed with stories and books about entrepreneurs, and not even entrepreneurs, but
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people that have created a level of fame and success for themselves. You know,
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musicians, artists, you name it. I just like anybody who you
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can go and listen to their full story drawn out from like inception to wherever
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that story ended. I'm super into it. And in a lot of these
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stories, there's this theme, right, there's the theme of like you're gonna
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go through a rocky patch, that there's gonna be a lot of people who
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don't believe in you, and you have to be the one who believes in
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yourself long enough to be able to come out the other side. Like one
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example of this is Steve Jobs. I mean, he might be like one
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of the biggest examples of this. Imagine like how visionary this man was and
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what he created from his own mind that didn't even make sense, right.
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The idea to put music, hundreds of songs on a a device that could
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fit in your pocket was like speaking alien at the time. This is this
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is like the level of a vision that this man had, nobody could understand,
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nobody could believe in that more than him, let alone even really understand
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it. So for him to be successful, he had to have a level
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of self belief that transcended all of the doubt. And because of that,
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I think it took it. Was like, the IPO took place four years
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after Apple is founded, which in the grand scheme is no time at all,
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and his net worth increased over two hundred million by the age of twenty
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five. But in order to get there, in order to even start Apple
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and to get to that IPO, he was the one leading the ship.
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Imagine how many people look to him, was like, dude, you're cray,
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cray, Like you need to be in a mental facility, not leader
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of this business. That's how a lot of these stories go. So I
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recommend reading, watching these movies, watching documentaries because it just demonstrates a lot
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of this level of self belief that's absolutely required for to be unstoppable. Okay,
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okay, Oh another example of this really quickly, because if we're going
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to shout out the dudes, we got to shout out our woman. Sarah
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Blakely. She sold fax machines before she came up with spanks. Okay,
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she wanted to look good in a pair of white slacks, so she put
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on a pair of pantyhoses, cut the feet out of them, liked how
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it made her silhouette look, and that's where she got the idea for spanks.
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She had no prior experience in fashion and merchanting. Nothing. She had
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this incredible idea, or at least she thought. But imagine like when she
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she had to go out and shop this idea around to a bunch of men,
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and they were like, why do you want that? Like there's pantyhose,
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what's the difference between this and painias. She's like, okay, you
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clearly don't get it. And then before you know it. So that was
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like late nineties. And then by year two thousand, after she took years
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shopping this around, spent five thousand dollars of her own money creating a prototype,
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she gets spanks founded off the ground. I think she got put in
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a couple of stores, and then she becomes on or she gets on Oprah's
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list, you know, Christmas list of favorite things, you know what I'm
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talking about, And that just like blasted her off in the stratosphere. That
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was in year two thousand. So, like, imagine the level of self
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belief she had to have. People were probably like, you, you sold
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fax machines, what do you know about fashion? And She's like, I
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have this amazing idea and I just have a feeling, I just need a
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couple of people to get it and then boom. That's the level of a
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belief you need to be unstoppable as an entrepreneur. Okay, So that's number
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one. Number two commitment, long game mentality. I have said many times
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the only reason why I've seen the level of success that I have now and
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will continue to see the level of success that is on its way to me
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right now, is because I'm not ever going to stop unless for some reason
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physically I have to, God willing. If you don't quit, you can't
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lose, right like if you say in the game, you can't lose.
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So it's that long game. It's that commitment. There are a lot of
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people out there who unfortunately lack this. They have the shiny object syndrome.
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They say, ooh, you can make money over here, ooh, let
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me go over here, ooh you can make money over there. Let me
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go over there, and they give it a shot for a couple of months,
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maybe a couple of years, and then they hit that lull or that
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ebb and don't have the self belief, don't have the long gay mentality,
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don't have the resilience, and have to get out. So anytime somebody says
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anything about an oversaturated market, this is one of the first things that I
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say, Like, yeah, there are a lot of people trying to succeed
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right now, but out of these people, the cream will rise to the
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top because it's only the cream that has the long gay mentality to ride the
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ebbs and flows of entrepreneurship that actually have what it takes to stay in the
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game. So you need to have that long gay mentality, and you need
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I feel like this goes hand in hand together. You also need a consistent,
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effective strategy. So you can be somebody who just is a glutton for
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punishment and refuses to quit, but you have no freaking clue what you're doing.
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That's not a vibe right, Like, whatever industry you're in, whatever
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career you're going after, Like if you want to be a real estate agent
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and one of the best and be wildly successful. You better know how to
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sell, you better know the ins and outs of real estate and the laws
25:36
of the city or the state that you're working in. Right, there are
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a lot of things that you need to know. You need to under have
25:41
an effective strategy to succeed, and then we need to be consistent with that
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same thing an online business. I've said so many times that it has never
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been easier for us to make insane money on the internet, levels of money
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that the average person will never make in a lifetime. There is no ceiling
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to what we can make when it comes to online business. If you create
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a style of business like I have, where you can create your own offers
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and a lot of them can be completely scalable, there's no ceiling. And
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what do you need to do that You need a platform for people to sign
26:23
up, a platform to be able to accept money, and an understand obviously
26:32
a skill so that you can support people so that you can solve that problem.
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Right, that's not hard, Like in a lot of these cases you
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don't even need a certification, Like you could get a business up and off
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the ground to be making money within one day. In some cases it is
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so easy. But whenever I say that. I'm not saying that if you
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don't have skills, meaning like if you don't know how to build a brand
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on Instagram or how to create actual content that is engaging, or how to
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build an audience and credibility with an audience, and how to sell if somebody
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dms you and ask questions about what it is like, there's other skills that
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you need to have, like indirect skills to be successful as an online business
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owner that you need to foil into your strategy to be successful, and then
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you need to be consistent with that. So all of that said, whatever
27:37
area that you're wanting to become unstoppable in, you want to very honestly ask
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yourself, do I really know what I'm doing here? Or does it feel
27:45
like I'm throwing spaghetti against the wall and hoping that it sticks? Right?
27:48
Like, do I feel confident that if I keep doing these few things every
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single day, it's only a matter of time before or it clicks and it's
28:02
my time to shine. But if you don't feel like that, that is
28:06
your sign to go get support, because now you're just wasting precious time,
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precious resources, and you're making it way more difficult for yourself. So you've
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got to have that commitment. You've got to have that long gay mentality.
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When I think about this, I think about Jeff Bezos and Amazon. I
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read what was the freaking name of that book? I mean there's like a
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million books on Amazon, but oh with everything Store. I read that and
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like what this man did. Say what you want about Amazon Jeff Bezos,
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I don't care, but like his resilience and his commitment to his vision.
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Talk about another visionary. Okay, it took nine years for Amazon to become
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profitable. Do you know the level of courage that takes the level of commitment?
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How many people thought he was crazy? He probably is a little I
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really believe that. Like the biggest entrepreneurs kind of are like, we got
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a little crazy gene in us. It's necessary. We'll talk more about that
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too. Because you have to have a certain level of risk tolerance that the
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average person doesn't have. You gotta have a little crazy hair. So part
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of that again, self belief and understanding of what you're doing strategy wise,
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and then a level of commitment to stay the game until things start clicking into
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place. The next trait, you need to be unstoppable. As an entrepreneur
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is resilience. Okay. So resilience is the capacity to withstand or to recover
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quickly from difficulties. You need to be able to win as an entrepreneur and
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lose, so ebbs and flows cannot be avoided as an entrepreneur. I've said
30:07
this before, but like if you go and look at just using myself as
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an example, if you were to pull up my PayPal statement since twenty eighteen
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to now, what you would see is an upward trajectory. It's beautiful,
30:22
right, Like we're scaling a mountain and it's up. So if you were
30:26
to just like zoom out and look at my career trajectory, like in just
30:32
looking at the metric of money and revenue, you'd be like, oh wow,
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wow, nice steady growth. We love to see it. She's doing
30:41
great. But if you were to zoom in to any of those points,
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you would see what looks like a roller coaster from hell. Okay, So
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you've got to have the resilience to withstand the ebbs and the flows. Got
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to be willing to when you're winning, be able to ride that wave and
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capitalize on it and not not the not make the mistake that it's going to
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last forever, or thinking that it's going to last forever and again capitalizing on
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it. Okay, now that I'm winning, what can I do to make
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the most of this. How can I use these resources to make my business
31:25
even stronger and be really smart so that with the next EBB you're still in
31:30
the game and it doesn't knock you out. Okay. So one of the
31:37
things, another thing that I support women on often because I help a lot
31:44
of women create their own offers, right. I help a lot of women
31:48
take knowledge on a subject or a skill that they have and create offers from
31:53
it, whether that be courses or a digital product or a mastermind or membership
32:00
or all in between. So you're creating these things and then you need to
32:05
like blast them off into the world. That means launch them. You need
32:07
to launch them and make them available for people to actually buy and receive this
32:13
thing that you've created for them. Sometimes launches go masterfully, right, They
32:20
just they sell people get it. The audience is warm, the trust is
32:27
there, the marketing is on point. You're an energetic match for a level
32:32
of success, and boom, You've won the game. You've hit your money
32:37
goal, like things are beautiful, we love this. And then there are
32:43
other times where out of all those factors I just named, including timing right,
32:50
timing, your audience, the marketing, the offer itself, your energy,
32:55
your energetic match to whatever, all of those factors, one or some
33:01
of them are off and the launch doesn't go as planned. You don't hit
33:06
the money goal, sometimes not even close. And this freaking sucks because oftentimes
33:15
you, again, we have that level of pride. Also, we just
33:21
created this thing from our heart, from our soul, from our brain,
33:24
and have probably envisioned the impact that it can have on the people that want
33:30
it, and we've no doubt envisioned the revenue that's going to come in,
33:37
the profit that's going to come in, and all of the beautiful things.
33:40
And when that doesn't happen, it freaking hurts. It hurts bad. And
33:49
what I see a lot of people do, and this can be anything,
33:52
right, like, take any industry. There's going to be moments like this
33:54
where you're going up for that promotion or you're leading like a huge project or
34:04
whatever, you know, and it just doesn't happen. And what I see
34:07
a lot of people do is when that happens just one instance. Because it
34:13
doesn't go as planned, the person turns it around and like reflects that onto
34:20
them and their self worth and what they think that they're capable of, Like
34:24
prior to putting it out into the world, they were bulletproof, and then
34:30
something didn't go their way, and all of a sudden they're lying on the
34:34
floor bleeding out because they're making it mean something. They're taking it so personally,
34:39
and it's not that personal. It's just all of those factors. They
34:47
didn't add up to what you thought they should. So let's fix it,
34:52
let's tweak it. You've got to be able to withstand that. You've got
34:58
to be able to take that in for and say, cool, didn't go
35:02
as planned. Okay, what are the things that I did well? Okay,
35:07
what are the things that I definitely need to improve on? Okay?
35:10
All right, now, let's take that information, go back to the drawing
35:14
board and do something else. We keep it moving because we're we're commanding this
35:21
ship. But a lot of people unfortunately don't have that. They don't have
35:28
that in them, and they'll say, okay, well, why put out
35:32
something else that hurt really bad? And it's like what do you mean?
35:37
This is your job. So when I think about this, I think about
35:43
like I compare this to athletes. It's really easy to talk a big game
35:51
when you've never lost a game, right, Like, it's really easy to
35:55
look at something from the sidelines and say, ooh that looks easy. Oh
36:00
oh, I have that skill. I have that skill. I could totally
36:02
do this. I totally have what it takes. I'm going to be pro.
36:05
I'm going to be a millionaire. Watch out here, I come.
36:10
It's so easy to do that until you walk on that court and you get
36:15
a ball thrown in your face and you have the choice do you get up
36:20
and keep playing or do you go into the locker room and cry and quit.
36:27
So like you coming into any industry or running your business right now and
36:32
saying I'm going to be a multi millionaire, I'm going to be one of
36:37
the leading thought leaders in this space, I'm going to be whatever. But
36:43
you haven't done it yet, and then as soon as something doesn't go your
36:49
way, you crumble. That's like a professional athlete saying I want to win.
36:55
I want to be like the top athlete in this sport, but only
37:00
if I can win every single game, like I want to be the best.
37:05
I want to be the Michael Jordan of this sport. But the second
37:08
that I lose, I'm out. They'd be like, well then you're full
37:14
of shit, like you can't. You are delusional and not in a good
37:19
way. Like losing part of it. It's it's part of the game.
37:25
Nobody just wins, okay, and even if they do, you don't end
37:30
entrepreneurship. You don't just win. So if when you lose, you get
37:36
taken out, this is going to be a very very short career for you.
37:40
So you've got to build resilience and you've got to have a level of
37:45
maturity to again be able to assess the situation from from just a black and
37:53
white and a very non emotional place versus saying shit, I thought I had
38:00
what it takes, and I guess I don't. It's like, what do
38:04
you mean You've wanted ten sales and you've got two. Tell me how that
38:13
means anything about you. We just need to fix your marketing. Your marketing
38:16
sucks. You know that has nothing to do with you. So you have
38:21
to be able to again withstand and recover quickly from the difficulties because if you
38:29
step away from that ship or that your station long enough, you're going to
38:32
crash and it's not going to be pretty okay. The next trait that you
38:38
need to have is this for yeah, this is the fourth ones, this
38:42
is the last one. You've got to have a level of risk tolerance.
38:49
This is huge. You have got to be able to tolerate a certain level
38:54
of risk and in some cases a lot of risk. Here's what I mean.
39:00
As an entrepreneur, you have to kind of be this rare breed of
39:07
person who can tolerate not just risk, but unpredictability is another way to look
39:15
at this. As an entrepreneur, you often you want to be an entrepreneur
39:19
for one of two reasons. One well many reasons, but one reason because
39:25
you maybe have an idea that nobody else has and you want to bring into
39:30
market, Or you want to work for yourself and you want that kind of
39:35
lifestyle, or you want the reward that comes with being an entrepreneur versus doing
39:40
something more conventional. So if you if that's you, there's a flip side
39:45
to all of those things, right as an entrepreneur, and again kind of
39:52
like I already mentioned, with having an online business. There's no ceiling like
39:57
the level the type of business I have, There's literally no ceiling to the
40:00
amount of money that I can make in this space. Melanie, my mentor,
40:05
she has already created seventy million dollars in her business. Seventy million dollars
40:14
and she's just a few years in. I've created two million dollars in my
40:17
business, and I feel like I'm just getting started. There's no there's no
40:22
limit here. And that's beautiful, and that's really exciting, and that's really
40:28
expansive, and that brings a lot of people into our space who also want
40:32
that. But you got to remember, where there's all of those highs and
40:37
all of these positives, there's also an opposite to those things that are also
40:43
true. There's always a flip side that you have to be able to hold
40:47
if you want to reap the rewards of let's you know, we're talking about
40:52
entrepreneurship. So one of the things that you have to be able to hold
40:58
is like a non convey energy. So the reason why you're an entrepreneur again
41:05
is because you, like, for a lot of us, you don't want
41:08
to do the quote conventional thing. You don't want the quote safe predictable career.
41:13
You don't want to go sit in a cubicle or sit in an office
41:16
or commute into a space every day. Maybe some some entrepreneurs you do.
41:22
But you know, if you if you work online, right, you want
41:27
to do things your way. So there's a level of flexibility there that's so
41:32
sexy as an entrepreneur where it's like, I get to work from anywhere,
41:37
I get to make whatever I want, I get to work with whoever I
41:40
want, I get to earn as much as I want. Woo. It's
41:44
so fun. That's hot. And what also is true at the exact same
41:52
time is we don't have the level of predictability that other careers have. So
41:59
while we get to play in the realm of unpredictable and excitement and expansion,
42:07
other people they get to go play in the realm of predictable and safe.
42:13
Right. They know exactly where they need to be every single day, They
42:15
know exactly what they need to work on every single day. They know exactly
42:20
what they're going to get paid every single week or two weeks or however often
42:23
they get paid. They know exactly when you know their their health benefits are
42:30
whatever, like they it's all predictable for them. So while that may feel
42:36
boring and capped for you, for other people, that could be freedom for
42:40
them, because it's like cool. I mean, yes, what I love
42:45
to be a millionaire, Okay, but at least I know that I'm gonna
42:52
get paid on this date and it's going to be this a month, and
42:53
I know exactly what I can buy. I know exactly what I can afford,
42:57
and I know what I need to do and how I need to do
42:59
it. And then I get to clock out at the exact time every single
43:02
week, and then I get to go be free and do the things with
43:05
my family within the realm of what I can afford. Like that is freedom
43:08
to them, So that feels like a prison to us, freedom to somebody
43:13
else. So for us to be able to live in that full expansion of
43:20
the unpredictable and the no ceilings and all of that, we've got to be
43:23
able to hold the unpredictability of Okay. I actually don't know exactly when I'm
43:31
going to get paid. I might launch something, but that doesn't mean it
43:35
doesn't go the exact way that I want. I don't know where my next
43:38
client is really going to come from. I don't know what's going to happen
43:44
next week. I don't know how much money I'm going to make this month,
43:46
let alone next month, let alone next year. I don't know how
43:52
much I'm going to owe in taxes next year. I don't know if I'm
43:55
going to be able to afford that vacation that I want to go on,
43:59
or you know, maybe a couple launches aren't gonna go the way that I
44:00
want. Right there's like I've got to be able to hold that. You've
44:06
got to be able to hold that, And a lot of people don't realize
44:09
that that's part of the game. A lot of people they get into it
44:15
and they get lured in by the sexiness of all the money, and then
44:20
they have their first low month or their fifth low month, and they're like,
44:22
holy shit, this is hard. Why did nobody tell me about this?
44:30
Like why can't it just be great all the time? Like I want
44:35
all the money and all the fun and all the flexibility, but like,
44:37
what is this dip? When am I gonna make twenty k months again?
44:42
When am I going to get back up to fifty k months again? And
44:45
it's like, I don't know whenever you do it for yourself, I guess
44:51
I can't tell you that. I can't tell you what's gonna really happen in
44:55
my own business, let alone yours. You gotta be able to hold it.
45:01
You have to be able to ride the waves like unbelievably high waves and
45:07
unbelievably low waves. You've got to be okay with both of those realities.
45:12
It's part of it. So if you want unconventional results, you've got to
45:17
be able to to be okay with the unpredictable. It's just part of the
45:24
rules. There's got to be a certain level of risk that you're willing to
45:30
take. That's what that looks like. So a lot of people they're not
45:34
willing to risk. They're not willing to invest in a mentor to learn a
45:37
skill when they don't know that it's definitely going to work for them. There's
45:43
no guarantee, so they're out. Entrepreneurship isn't black and white. There's no
45:47
guarantees here. Do you believe in yourself or not? Okay? So,
45:53
like, one of my favorite books is Shoe Dog, where it talks about
45:59
Phil Knight, the the founder and creator of Nike, and like the level
46:04
of perseverance and risks this man took to create Nike that if you want to
46:10
watch an incredible movie, go watch Air. This is where they were creating.
46:15
The Michael Jordan deal. That just like not only change the game for
46:21
Nike, and that's just putting it so lightly, but like for the entire
46:24
industry. I mean it just it rewrote how how deals are done for athletes,
46:30
for fashion. I mean it changed everything that was a major risk,
46:36
major that the average company, the average person. I mean, you've got
46:40
to have a level of courage that that most people would buckle and vomit.
46:46
Do you have that? Now? Do you need to be making those level
46:50
of risks? Not necessarily, but you've got to have a certain level of
46:53
tolerance for risk and it will likely like a muscle increase over time. And
47:00
when it comes to risk, you don't know if it's going to work out.
47:01
That's what makes it risky. The average person cannot handle that. Therefore
47:07
they get average results and that's perfect for them. For a lot of people,
47:13
that's exactly what they want because it's predictable. But if you don't want
47:16
predictable, you've got to be able to do what the average person won't.
47:21
Okay, so risk, tolerant, resilience, commitment, self belief. If
47:30
you can reach down deep within you pull these out, strengthen them, cultivate
47:37
them. I really do believe, like it really is like a muscle.
47:39
The more that you do this and practice each of these for yourself, the
47:44
stronger that it will get. You are going to blow your and everybody else's
47:52
minds at what it is that you create in this lifetime. I love you.
47:55
I hope this is helpful for you. If so, please let me
48:00
take a screenshot, share it in your stories. If you're on YouTube watching
48:04
this, say hello, subscribe, drop us a review if you really want
48:08
to make my day five stars please. I love you guys. I hope
48:12
you have a great day and I will see you next week. Bye.