Latest / The ActionCOACH Podcast
Rory Sutherland on Trivial Improvements vs Real Strategy
Rory Sutherland | Why Businesses Overinvest in Trivial Improvements
Most businesses are optimising themselves into irrelevance. In this ActionCOACH Podcast episode, Ogilvy Vice Chairman Rory Sutherland reveals why your obsession with efficiency and benchmarking is destroying customer value and making you identical to your competitors.
What You'll Learn:
The Self-Checkout Fallacy: "Performative efficiency" that transfers costs to customers isn't efficiency at all. Businesses achieve notional cost savings that harm customer experience.
Why Benchmarking Makes You a Loser: When everyone uses the…
The skinny
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