516. Hosting Hotline: Airbnb Promotions: Visibility Tool or Discount Trap?
When should you actually use Airbnb promotions—and are they really just discounts in disguise?
In this Hosting Hotline episode, Sarah and Annette clear up the confusion around Airbnb’s promotion tools and explain how to use them strategically to boost visibility, not slash profits.
They cover:
How Airbnb really calculates your “discount” (hint: it’s not off your nightly rate)
Why promotions should be treated as a visibility lever, not a crutch
When to activate a promo to surface higher in search
The key data you must track—booking window, market demand, and median rates
Why a 5–10% promotion…
The skinny
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