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E263 - Casey Hurbis from BetMGM
On this episode of the Business of Betting Podcast, Jeff Edelstein is joined by Casey Hurbis, Chief Marketing Officer of BetMGM, to talk about his path from automotive and mortgage marketing to leading one of the biggest brands in sports betting.
Hear them discuss:
01:00 – Casey’s career journey from Chrysler and Rocket Mortgage to the fast-paced world of gaming
03:00 – The surprising similarities between marketing cars, mortgages, and sportsbooks
05:00 – How BetMGM uses data-driven celebrity partnerships, from Jamie Foxx to Jon Hamm
08:00 – Building a brand rooted in entertainment, trust…
The skinny
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