Process vs Content

Alan Weiss's The Uncomfortable Truth® · Nov 20, 2025 · 6m

SHOW NOTES: If you want to maximize your business growth, you need to generalize and not specialize. There may be exceptions, but generally, the more potential buyers you have the more business you'll generate. A content expert knows the "what." It may be insurance, or auto manufacture, or solar panels. You sell insurance to people to need insurance, auto manufacture skills to, well, auto manufacturers, and solar panels to people who desire it, have the capacity for it, and have a roof (or a large field). But a process expert knows the "how." It may be sales, customer service, decision…