PMA Offered Us $200. We Said "No Deal", and Built Our Own Event
This is the Death to Marketing episode. Zach, Eric and Gab take stock of what it has actually cost to build a conference from nothing: the $200 sponsorship offer that set the whole thing in motion, the $90,000 in sponsors they have since closed, the 48 people who have bought tickets, and the friend who texted to say he wasn't coming.
What it does to you when the success of your business becomes the measure of you as a person, why selling tickets turned out to be harder than selling sponsors, and the lesson none of them expected to learn about asking for help.
Death to Marketing is October 11…
The skinny
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