What’s the software buying market like in 2024?
In Episode 10 of Season 2 - a month into 2024 Ben and I give our take on how the software buying market compares to 2023.
Specifically, we cover:
1) Why everyone was so excited about 2024 vs 2023
2) Continued budget concerns for 2024
3) How more stakeholders/ departments are involved in the buying process
4) A shift away from PLG to more wholistic self-serve buying
5) Why the market has been so competitive and ways to stand out
6) A divide in marketing strategies for 2024
Ben drinks a Coors Banquet 🍻
I drink a Chianti 🍷
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.