Exploring artificial intelligence adoption among Italian firms: the AI readiness level — Costa et al. (2026)
This study presents the first comprehensive analysis of artificial intelligence (AI) adoption among Italian firms, with a particular focus on the emerging impact of generative AI. Drawing upon the diffusion of innovations theory and the technology-organisation-environment (TOE) framework, we surveyed 237 managers from an Italian business school to examine their perspectives on both predictive/analytical AI and generative AI implementation. Our findings revealed varying levels of adoption and identified a significant gap in organisational AI readiness assessment tools. In response, we…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.