Latest / Irish Marketing Podcast
14 - Fever Pitch - The Problems With Pitching Part 01
On today's pod, we have something special for you. Pitching is a topic that has universal interest across the industry and is an ongoing endeavour that touches all parts of the agency ecosystem from junior account execs, art directors through creative, finance, strategy and senior management.
Pitching is the lifeblood of every agencies business but the stats tell a shocking story.
Only 5% of pitched work gets produced
The average agency annual pitching spend is circa €1 million
Agencies are spending upwards of 15 % of income and 50 % of labour hours on pitching
On todays podcast, we’re…
The skinny
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