How To Test Creative On Meta In 2026
In this episode of Scalability School, host Andrew Foxwell is joined by Phil Kiel of Taikun Digital and co-host Brad Ploch to tackle the single most-asked question in the Foxwell Founders community: how do you actually test creative on Meta in 2026? The question was asked over 160 times in just 45 days, making it the undisputed #1 topic among media buyers and brand operators in the community.
The conversation digs into two distinct camps of creative testing, forced spend (ABO) versus letting ads earn spend (CBO) and unpacks the real-world pros, cons, and trade-offs of each. Phil, who runs…
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