Mountain Dew’s Evolution as a Concept to Tickle Our Innards
Even if you’ve never dared to try it, almost everyone knows what Mountain Dew is. Its sci-fi nuclear-green color and barely legal caffeine content gave it a reputation as one of the more extreme soft drinks, at least before the energy-drink era. Its name was meant as a jokey reference to an old nickname for moonshine. There’s now an official state historical marker on Magnolia Avenue that tells the story of how in 1948 the Hartman Bottling Company introduced a lemon-lime soda in the adjacent brick building, called it Mountain Dew, and promoted it with a hillbilly motif. Who knew that…
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