Latest / Intentional Success with Tom Stimson
Monday Morning Drive: Stop Using the Word "Upsell"
This week's Monday Morning Drive walks through the three tiers, the test that separates an enhancement from an upsell, and the budget-cut call that comes two weeks before the show and tests the framework.
https://www.trstimson.com/retire-the-word-upsell/
The skinny
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