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Bearded Man In A Maybelline Lickstick Ad · Radio Baloney - The Richie Baloney Show!

• 0:00
  So, way back way back in the before time, by which I mean
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  fifteen minutes ago, cosmetics companies would use beautiful women in their advertising because they
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  knew that other women their customers would see the advertising and think, oh,
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  I'd like to look like her, and maybe if I use this product,
• 0:19
  that will help me look like her. And really pretty solid strategy, and
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  boy, it really makes sense, doesn't it. But now apparently they've got
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  it into their heads that their customers would rather look like this. So in
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  this case, the company is Mabeling, and apparently they want their customers to
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  think of this face when they think of their brand as opposed to a face
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  like this. And who knows these days, maybe that's a man too,
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  But I will say, she's not bald and she doesn't have a beard.
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  And when you're picking models to represent your cosmetics company, that's probably a great
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  place to start. And this isn't their first attempt to get to all of
• 1:00
  their customers to stop buying their product. I mean, here's this headline,
• 1:04
  Maybeline sees boycott over partnership with Dylan mulvaney, And let's take a quick look
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  at this without the sound on, because I don't want to get a copyright
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  strike. So I guess, at least in this case said there's no beard.
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  I mean, maybe just a touch of five o'clock shadow. But I'm
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  gonna go out on a limb here and suggest that perhaps still clearly not a
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  woman. And if you really think that it's a good idea to have your
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  customers think of Dylan mulvaney's face when they think of your product, Well,
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  how did you get a job in marketing? And here's the headline from the
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  Daily Wire My eyes hurt? Maybe Lene trashed after using bearded man to sell
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  lipstick? Colors are in stock and ready to shift. My Amazon want to
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  arrive the next day. And here I am filming a makeup review, and
• 2:07
  baby, check out this color and shine. It's so comfortable and it will
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  not budge or smadge for up to sixteen hours. Let me know what you
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  think and shop Maybeling Prime deals for thirty percent off right now. So hot
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  or not? Actually, don't answer that, Yeah, you don't want to
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  get in trouble with the gender police. So there's a couple of comments here
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  on this Instagram at gay and at not buying this brand anymore. I can't
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  say I'm that surprised it did get over sixteen thousand likes. So and I'm
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  going to bet that there's not a single person amongst them who has ever been
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  right about anything. In an Amazon Prime Day advertisement, Maybeline featured influencer Ryan
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  Vita applying Mabeline's Super Stay liquid lipstick for it's roughly twelve million Instagram followers.
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  So one person wrote to quote, do you really think we would want to
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  buy these lipsticks after seeing this? I love Mabeline, but can't handle this.
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  I got scared even by seeing this. Please stop. Another comment said
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  why are you using men to advertise this? I can't picture myself wearing any
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  of your lipsticks when all I can see is a wholes beard at mustache.
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  Enough already. Now there have been some comparisons to bud Light because of the
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  Dylan Wilvaney tie in, and that bud Light is now cheaper than water at
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  some US retailers, and they've lost something. I think the last I heard
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  it was twenty seven billion in value. But I checked out the stock price
• 3:42
  for Lorel which owns Maybeline, and it looks like, well, they've had
• 3:46
  a good year. This is the last year of their stock prices and they
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  seem to be doing just fine. Now that doesn't say anything about Mabeline itself,
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  but the parent company is doing fine, and makeup is a differn product
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  than beer. But it does seem like if you push your customers enough,
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  at some point there's going to be a major pushback. I mean, the
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  bud Light think does prove that. Target proves that that it is actually a
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  very risky proposition to start pushing your customers further left than they're ready to go.
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  And even if this guy is it further than your customers are ready to
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  go, it may well be the next thing, because we're seeing there is
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  a limit, and for all we know, the next marketing campaign they've got
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  set up as him applying pillar box read to his asshole. And if they
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  are willing to go that far, well hell, it'll at least make a
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  great video. Anyway, Please subscribe, link and share sharing really helps me
• 4:45
  out. I thank you for that. I will see you next time.